KR20090070948A - System and its method promoting online shopping mall site using client program - Google Patents

Abstract

An advertisement system and a publicity method for publicizing an e-commerce site by using a client program and a public relation information creation unit are provided to extract a vender corresponding to an access route of a visit user or an access URL. A web browser unit(21) of a vendor terminal indicates a downloaded web page. A publicity registration request unit(22) registers the address of a web page in which the publicity writings of the vendor is registered as the publicizing information is performed. A web page acquisition unit(23) acquires the address of the web page according to the public relation registration request. A publicity information generating unit(24) produces the publicizing information including the vendor information and uniform resource locator. A publicity information transmitting unit transmits the publicizing information to publicity server.

Description

System and its method promoting online shopping mall site using client program}

The present invention is a public relations system and publicity method for promoting an e-commerce site using a client program, and more specifically, to determine a user's connection path resulting from the promotion of a user for a user visiting the e-commerce site. To this end, when a promoter executes a client program having a web browser function and registers a promotional article on an arbitrary web page, the server receives the address of the web page and stores the information as the public relations activity of the e-commerce site of the promoter.

In the conventional promotion and compensation technique for an e-commerce site, a publicity provider registers with an e-commerce site, issues a unique code, and informs other users of the unique code and the e-commerce site to promote the purchase of goods on the e-commerce site. It was. When users obtain information according to the publicity of the publicity and access the e-commerce site and input the unique code of the publicity at the time of purchase, the e-commerce site rewards the publicity for the completion of the purchase according to the compensation policy.

In the above-described prior art, various problems arise. The first is that the promoter is given a unique identification code and must also promote his own identification code in addition to promoting the e-commerce site. Secondly, every time a user who visits an e-commerce site makes a purchase, the user must enter the promoter's identification code to be recognized as a valid publicity act. Third, if a user who is troubled with inputting an identification code misses the input of the identification code, compensation for a public relations activity of a legitimate promoter cannot be achieved.

The negative effects derived from the above problems are as follows. A) When a user encounters promotional information on an e-commerce site from a promoter, the user may perceive the product as being promoted because of the reward of the promoter, rather than promoting the product quality or price, which may cause adverse effects. B) Therefore, the public relations should be promoted about themselves as well as the promotion of the e-commerce site, so a lot of publicity efforts are required in terms of explanation and time. C) The user additionally memorizes the identification code of the promoter and has to enter every purchase. D) The purchaser may be missing the input of the unique code, so all the sales are not rewarded, and the publicity members receive less rewards, thereby reducing the publicity activity.

The present invention is to solve the above-described problem, in order to automatically determine the corresponding promoter for the visited user of the e-commerce site to provide a predetermined reward, using a client program having a web browser function on the specific web page When registering the contents of the promotion, the server stores the address of the web page as the proprietor's unique access path, and compares with the access path of the user who visited the e-commerce site to automatically identify the corresponding promoter.

According to a promotion system for promoting an e-commerce site by using the client program of the present invention for achieving the above object, the access path of the user who visited the e-commerce site (web page address immediately before accessing the e-commerce site) In order to provide a reward to a publicity corresponding to the promotion, the publicity system in which a publicity system registers an access URL of an e-commerce site in a webpage accessed using a client program, receives and stores the address of the webpage. Means for displaying a specific web page provided on the screen by a promoter on a client program installed in the terminal and having a web browser function; Means for receiving a request for promotion information registration selected by the promoter on the web page after registering an access URL for promoting an e-commerce site; Means for obtaining the address of the web page displayed on the current client program upon receiving the request; Means for generating promotional information, including promotional information and an address of the web page; And means for transmitting the public information by the publicity terminal using a wired or wireless network.

According to a preferred feature of the invention, the client program, the address bar for receiving a URL from the promoter; A browser window displaying a web page downloaded by the promoter; And a screen including a button for receiving a request for registration of promotion information from a promoter at the promoter terminal.

The client program may be configured to store a list of at least one web site address at which the promoter can register the promotional article of the e-commerce site, thereby selecting a specific website from the promoter.

Advantageously, the promotion system comprises means for transmitting an installation program of a client program to said promoter terminal; And means for transmitting the upgraded program of the client program to the promoter terminal.

The promotional system includes means for receiving the promotional information using a wired or wireless network; And means for storing the promotional information received from the promoter terminal.

Further, the client program may further comprise means for transmitting a request to create a connection URL that, upon receiving a URL promotion menu selection from a promoter, uniquely identifies the promoter and can access an e-commerce site; And means for receiving and storing the access URL.

In addition, when receiving a request to create a connection URL from the client program, means for receiving a request to generate a connection URL; Means for generating an access URL of an e-commerce site that can identify the promoter and storing it as the promotional information of the promoter; And means for transmitting the access URL to the client program.

On the other hand, according to the promotion method for promoting an e-commerce site by using the client program of the present invention, rewards to the promoter corresponding to the access path (web page address just before connecting to the e-commerce site) of the user who visited the e-commerce site In order to provide, in a promotion method performed by a client program that transmits an address of an e-commerce site by registering an access URL of an e-commerce site in a web page accessed by a promoter, (S21) Displaying on the screen; (S22) receiving a request for promotion registration to be selected after a promoter registers an access URL for promoting an e-commerce site on the web page; (S23) when receiving the request, obtaining the address of the web page displayed on the current client program; (S24) generating promotional information including publicity information and the address of the web page; And (S25) characterized in that it comprises the step of transmitting the promotional information using a wired or wireless network.

The promotion system and promotion method for promoting an e-commerce site using the client program according to the present invention, if the unique promotional information according to the Internet promotion activity of the promoter from the client program is registered and stored, the e-commerce site is connected to the visited user Compensation may be provided by automatically extracting the corresponding promoter from the path or access URL.

Hereinafter, with reference to the accompanying drawings looks at in detail the configuration of the present invention.

<1. System Configuration>

1 shows a schematic configuration of a promotional system 1 for promoting an e-commerce site according to the present invention.

The public relations system 1 for promoting an e-commerce site according to the present invention includes a publicity terminal 2 and a client program 20 in which a client program 20 supporting a publicity activity of a publicity provider is installed. And a promotional server 3 for receiving and storing information.

The promoter terminal 2 is provided with a dedicated client program 20 that allows the promoter to register promotional information for promoting the e-commerce site to the promotion server 3. In the present invention, public relations activities performed by the publicist using the client program 20 include a) web page promotion, b) URL promotion, and c) email promotion.

A) Web page promotion is performed by the client program (20) automatically when the promoter connects to an arbitrary web page, writes a promotion to promote the e-commerce site, and leaves a URL linking to the e-commerce site. To register with the publicity server (3). Therefore, when an arbitrary user accesses an e-commerce site by selecting an access URL of an e-commerce site from a web page on which a promotional article is registered, the user may automatically extract a corresponding promoter by extracting a user's access path. Here, the web page where the promotional article is registered may be an arbitrary web page such as a bulletin board, a blog, a cafe, and a unique URL may be allocated to the registered article of the publicist.

B) The URL promotion is to promote the access URL by allowing the promoter to identify the promoter from the PR server and to receive an access URL linking to an e-commerce site. For example, when the official URL of the homepage of the shopping mall A is "shoppingA.com", an alias URL of the official URL is generated and issued for each promoter. Therefore, the user can access the homepage of the shopping mall A through the alias URL, and the promotion server 3 can automatically extract the corresponding promoter from the user's connection URL (alias URL).

C) Finally, e-mail promotion is for the promoter to write a promotional article using an alias URL and send a promotional mail to friends. When the recipient of the mail is linked to and connected to the alias URL of the contents of the mail, the promotion server 3 may automatically extract a promoter corresponding to the visitor.

The public relations server 3 is a server that stores personal information about public relations activities promoted by the public using the client program 20. The promotion server 3 may be an integrated server in which an e-commerce site is built, or may be a separate server built independently of the e-commerce server. Both can confirm the corresponding promoter from the access path (web page promotion) or the access URL (URL promotion) for the user (visitor) who connected to the e-commerce site. Therefore, a user can purchase a product by accessing an e-commerce site through a public relations activity even if the user does not know who the publicity person is. In addition, the e-commerce server may automatically extract the promoter and provide a reward for the promotional activity according to the reward criteria determined in the service policy.

2 illustrates a screen of a web browser displayed by the client program 20 according to the present invention.

The client program 20 of the present invention displays an interface screen unique to the promoter terminal 2. In this screen, the address bar 203 for inputting the URL to be promoted by the promoter, the browser window 204 for displaying the web page downloaded by the promoter, and the address of the web page where the promoter has registered the promotional message are sent to the promotion server 3. It includes an address storage button 205 to select to register. In addition, the menu bar 201 through which the promoter can select various menus may further include a toolbar 202 provided with various function buttons.

If it is assumed that the public relations to the web site publicity activities to access the bulletin board A site as follows. The promoter enters the A site bulletin board address in the address bar 203 and accesses it. Select Create Post, enter the access URL and promotion of the e-commerce site, and save it. Thereafter, when the promoter selects the address storage button 205 on the screen on which the post is displayed, the client program 20 obtains the current address displayed in the address window 203 and transmits the current address to the promotion server 3. Since the publicity server 3 stores the address of the web page promoting the e-commerce site, the publicity server 3 can automatically extract the corresponding publicity from the access path of the visitor of the e-commerce site.

In another assumption, when the promoter promotes the URL, the user selects URL promotion in the menu bar 201. If the promoter has already been assigned a unique access URL, the corresponding URL is displayed, and if not assigned, the application is issued by applying to the promotion server 3 for the access URL.

In the present invention, the publicity server (2) can recommend a bulletin board, portal site, etc. that can enter a promotional article to the publicity. For example, if a menu item "recommended promotion site" is created in the menu bar, and the promoter clicks on the menu item, a list of at least one web site address for registering an advertisement of the e-commerce site can be displayed. When a specific address is selected from the list, the corresponding web page is displayed in the browser window 204 so that the promoter can register the promotional article.

Meanwhile, the client program 20 of the present invention illustrated in FIG. 2 exemplifies using a dedicated web browser, but is not necessarily limited thereto. For example, it is also possible to use a web browser (eg, Internet Explorer) basically installed on the promoter terminal 2. In this case, the client program 20 may be displayed on a basic web browser in the form of a toolbar, or may be displayed in the form of a menu item of a pop-up window that is displayed whenever a right mouse button is pressed by the control program. In this example, the save address button 205 is displayed on the toolbar or as a menu item of a pop-up window.

3 shows a schematic internal configuration of a promoter terminal 2 and a promotion server 3 for promoting a web page according to an embodiment of the present invention.

Promoter terminal 2 according to an embodiment of the present invention is a web browser means 21 for displaying a web page downloaded and installed with the client program 20, the publicity to promote the address of the web page the promotional article is registered Promote registration request means 22 for requesting registration with information, web page acquiring means 23 for acquiring the address of the current web page in accordance with the promotion registration request, and generating publicity information including the promoter information and the web page address. It comprises a promotional information generating means 24 and a promotional information transmitting means 25 for transmitting the promotional information to the public information server (3).

Furthermore, the public relations server 3 according to an embodiment of the present invention transmits an installation program transmission means 31 for transmitting an installation program of the client program 20 to the publicity terminal 2, and a version program of the client program. The version program transmission means 32, the promotional information receiving means 33 for receiving the address of the web page on which the promoter has registered the promotional article from the client program 20, and the promotional information storing means 34 for storing the received promotional information in a DB. It is configured to include).

The above components will be described in more detail in the process of describing the publicity method of FIG. 7 to be described later.

FIG. 4 illustrates a data structure of the web page promotion DB 340 in which the promotion server 3 stores the address of an individual web page according to the configuration of FIG. 3. The web page promotion DB 340 stores at least one web page address for which the user has registered a promotional article.

FIG. 5 shows a schematic internal configuration of a promoter terminal 2 and a promotion server 3 for URL promotion carried out in addition to the web page promotion of FIG. 3.

Promoter terminal 2 according to an embodiment of the present invention is a client program 20 is installed, the access URL request means 26 and the promotion server (3) for transmitting the request for issuing the access URL of the promoter to the public relations server (3) It is configured to include a connection URL storage means 27 for receiving and storing the unique connection URL of the promoter from the ().

Furthermore, the public relations server 3 according to an embodiment of the present invention includes a connection URL request receiving unit 35 for receiving a request for issuing a connection URL from the client program 20, a connection URL for identifying a publicity promoter and accessing an e-commerce site. And a connection URL transmission means 37 for responding to the client program 20 with the generated connection URL.

The above components will be described in more detail in the process of describing the publicity method of FIG. 8 to be described later.

FIG. 6 illustrates the data structure of the URL promotion DB 360 generated from the configuration of FIG. 5. URL promotion DB 360 stores the identification ID of the promoter and the access URL of the e-commerce site individually assigned to the promoter.

<2. How to Configure>

The promotion method of promoting the e-commerce site by using the client program 20 according to an embodiment of the present invention can be preferably realized through the construction of the system 1 described above.

7 is a schematic flowchart of a public relation method for promoting a web page according to an embodiment of the present invention.

If the client program 20 is not installed in the promoter terminal 2, the promoter connects to the homepage of the public relations server 3, requests the download of the installation program, and sends the installation program transmission means 31 of the public relations server 3. ) Transmits the installation program to the promoter terminal (2) (S31). The promoter installs the client program 20 in the promoter terminal 2 by executing the installation program.

The client program 20 is then updated according to the version control policy when connecting to the promotional server 3. When the new version comes out, the version program transmission means 32 of the promotion server 3 transmits the version up program to the promoter terminal 2 (S32), and the promoter terminal 2 performs an update.

When the promoter executes the client program 20, the web browser means 21 displays the basic homepage in the browser window 204, and then receives the web page corresponding to the address entered in the address window 203 to receive the browser window ( 204). (S21) When the promoter promotes the web page on the bulletin board, when the promoter registers the promotional article on the bulletin board web page and selects the address storage button 205, the promotion registration requesting means 22 receives the user's selection (S22). . The web page address obtaining means 23 automatically obtains the currently displayed web page address from the address bar 203 (S23), and the promotional information generating means 24 generates the promotional information including the promoter information and the web page address. (S24) If the promotion information is registered in a certain period and there is a criterion that the compensation is made when a purchase occurs during the predetermined period, the promotion information may further include a promotion registration date and time of the promoter. The promotion information transmission means 25 transmits the promotion information to the promotion server 3 using a wired or wireless network (S25).

The promotional information receiving means 33 of the promotional server 3 receives the promotional information from the client program 20 (S33), and the promotional information storing means 34 stores the promotional information received in the web page promotion DB 340. (S34).

FIG. 8 illustrates a schematic sequence of a promotion method for URL promotion added to the web page promotion of FIG. 7.

The promoter selects the URL promotion of the client program 20 during web page promotion or web navigation as shown in FIG. 7.

When the promotion menu is selected, the access URL request means 26 of the client program 20 uniquely identifies the promoter and transmits a request to the promotion server 3 to generate a connection URL that can access the e-commerce site (S26). .

The access URL request receiving means 35 of the public relations server 3 receives a request for generating a connection URL (S35), and the access URL generating means 36 access URL (alias) of an e-commerce site that is uniquely assigned to each promoter. URL) is generated and stored in the promotion URL DB 360 (S36). Then, the access URL transmission means 37 responds to the generated access URL to the client program 20 (S37).

The connection URL storage means 27 of the client program 20 displays and stores the received connection URL on the screen. The promoter then uses the access URL as his own unique information to promote the e-commerce site. For example, you can use it to send promotional emails, banner ads, or link advertisements. It may also be used when advertising a web page.

Subsequently, when the e-commerce site rewards the corresponding promoter for the buyer, any buyer accesses the e-commerce site through the web page, access URL, and email where the promotional article is registered, and purchases the product. In this case, the promotion server 3 can automatically track the purchaser's connection path every time a purchase occurs to extract the corresponding promoter and provide reasonable compensation according to the compensation criteria. Of course, according to the compensation policy, it is also possible to compensate when participating in a specific event such as a user's subscription or advertisement viewing separately from the purchase.

As described above, an embodiment of a public relations system and publicity method for promoting an e-commerce site using a client program according to the present invention is constructed. Although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto, and the technical spirit of the present invention and the claims to be described below by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents.

The following drawings, which are attached to this specification, illustrate preferred embodiments of the present invention, and together with the detailed description of the present invention serve to further understand the technical spirit of the present invention. It should not be construed as limited to.

1 is a schematic configuration diagram of a public relations system for promoting an e-commerce site according to the present invention.

2 is a screen example of a web browser displayed by a client program according to the present invention.

3 is an internal configuration diagram of a promotion terminal and a promotion server for promoting a web page according to an embodiment of the present invention.

4 is a data structure diagram of a web page promotion DB according to an embodiment of the present invention.

5 is an internal configuration diagram of a promotion terminal and a promotion server for the URL promotion according to an embodiment of the present invention.

6 is a data structure diagram of a promotional URL DB according to an embodiment of the present invention.

7 is a schematic flowchart of a public relation method for promoting a web page according to an embodiment of the present invention.

8 is a schematic flowchart of a promotion method for promoting a URL according to an embodiment of the present invention.

Claims (14)

In order to provide a reward to a promoter corresponding to the access path (webpage address immediately before accessing the e-commerce site) of a user who visited the e-commerce site, the promotion of the e-commerce site may be performed on a web page accessed by the promoter using a client program. In the promotional system that registers the access URL receives and stores the address of the web page, Means for displaying, on a screen, a specific web page provided by the promoter on a client program installed on the promoter terminal and having a web browser function; Means for receiving a request for promotion information registration selected by the promoter on the web page after registering an access URL for promoting an e-commerce site; Means for obtaining the address of the web page displayed on the current client program upon receiving the request; Means for generating promotional information including promotional information and an address of the web page; And Means for transmitting the public information by the publicity terminal using a wired or wireless network Public relations system to promote the e-commerce site using a client program comprising a. The method of claim 1, The client program, An address bar for inputting a URL from a promoter; A browser window displaying a web page downloaded by the promoter; And A button for receiving a request for promotion information registration from a promoter; Promotion system, characterized in that to display a screen including a promotion terminal. The method according to claim 1 or 2, The client program, Promotional system, characterized in that the promotional store stores a list of at least one web site address that can register the promotional article of the e-commerce site to be selected from the promoter. The method of claim 1, Means for transmitting an installation program of a client program to the promoter terminal; And Means for transmitting the upgraded program of the client program to the promoter terminal Public relations system comprising a. The method according to claim 1 or 4, Means for receiving the promotional information using a wired or wireless network; And Means for storing the promotional information received from a promoter terminal Promotion system, characterized in that it further comprises. The method of claim 1, The client program, Upon receiving a URL promotion menu selection from a promoter, means for transmitting a request to create a connection URL that uniquely identifies the promoter and that can access the e-commerce site; And Means for receiving and storing the access URL Promotion system, characterized in that it further comprises. The method of claim 6, When receiving a request for generating a connection URL from the client program, Means for receiving a request to create a connection URL; Means for generating an access URL of an e-commerce site that can identify the promoter and storing it as the promotional information of the promoter; And Means for sending the access URL to the client program Promotion system, characterized in that it further comprises. In order to reward the promoters for the access path (webpage address just before accessing the e-commerce site) of the user who visited the e-commerce site, the access URL of the e-commerce site can be registered on the web page to which the promoter is connected. In the promotion method performed by the client program that sends the address of the web page, (S21) displaying a specific web page provided by the public on the screen; (S22) receiving a request for promotion registration to be selected after a promoter registers an access URL for promoting an e-commerce site on the web page; (S23) when receiving the request, obtaining the address of the web page displayed on the current client program; (S24) generating promotional information including publicity information and the address of the web page; And (S25) transmitting the promotional information using a wired or wireless network Promotion method for promoting the e-commerce site using a client program comprising a. The method of claim 8, The client program, An address bar for inputting a URL from a promoter; A browser window displaying a web page downloaded by the promoter; And A button for receiving a request for promotion registration from a promoter; Promotion method, characterized in that to display a screen comprising a promotion terminal. The method according to claim 8 or 9, The client program, A method of promoting, characterized in that the promoter can store a list of at least one web site address where the promotional article of the e-commerce site can be registered. The method of claim 8, (S31) transmitting the installation program of the client program to the promoter terminal; And (S32) transmitting a versioned up program of the client program to the promoter terminal Promotion method comprising a. The method of claim 8 or 11, (S33) receiving the promotional information using a wired or wireless network; And (S34) storing the promotional information received from the publicity terminal Promotion method characterized in that it further comprises. The method of claim 8, The client program, (S26) upon receiving a URL promotion menu selection from the publicity officer, transmitting a request for generation of a connection URL to uniquely identify the publicity person and to access the e-commerce site; And (S27) receiving and storing the access URL Promotion method characterized in that it further comprises. The method of claim 13, When receiving a request for generating a connection URL from the client program, (S35) receiving a request to create a connection URL; (S36) generating an access URL of an e-commerce site that can identify a publicity person and storing the public relations information of the publicity person; And (S37) transmitting the access URL to the client program Promotion method characterized in that it further comprises.

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