KR20090022112A - Method and apparatus for providing multiple advertisement - Google Patents

Abstract

A plurality of internet advertisement providing method and an apparatus thereof are provided to maximize advertisement effect and provide customized advertisement in consideration of a plurality of conditions. The contents and user information receiving part(200) receives the user information of the contents and the contents information. A query generating unit(210) produces a query by using the content information and the received user information. By using the generated query, the number of set up advertisement data is read out. An advertisement data transmit unit(220) transmits the read out client data to a client. Content information including the content information and user information receiving part is the kinds of the contents and play time information.

Description

Method and apparatus for providing multiple advertisements

The present invention relates to a method and apparatus for providing Internet advertisements. More particularly, when a plurality of advertisements are provided to a user at a time through the Internet, a plurality of advertisements suitable for a specific condition may be selected and provided to the user. A method and apparatus are disclosed.

Currently, there are various types of advertisements such as banner advertisements and pop-up advertisements through web pages of the Internet as well as broadcasting media such as over-the-air broadcasting and cable broadcasting.

Such an advertisement provides an opportunity for a user to obtain information on a new product or service, and from an advertiser's point of view, the advertisement is widely used to inform the user of a new product or service, thereby expanding the purchase of the product or service.

However, since such advertisements are generally provided to an unspecified number of people, the advertisements are often not greatly affected by the user's disposition, such as a user who is not interested in the corresponding product or service.

In addition, as personal media such as UCC (User Created Contents), blogs, etc. are developed through a communication network such as the Internet, and the demand for services specific to the user is increased, so-called customized advertisements according to the propensity of each user or Customized advertising is required.

On the other hand, such an Internet advertisement may provide only one advertisement to the user. However, in some cases, a plurality of advertisements may be listed and provided to the user, such as over-the-air broadcasting or cable broadcasting.

If a list of these advertisements is provided to a user and the user is not interested in all the advertisements provided to the user, such advertisements that are generally exposed to the first user or the last one are displayed to the user, such as over-the-air or cable broadcasting. It is judged to have the highest advertising effect and the highest advertising fee is set for the advertisement.

However, even if a plurality of advertisements are provided, if the advertisement is of interest to the user, the advertisement effect may be improved even if a plurality of advertisements are listed and provided.

However, when enumerating a plurality of advertisements and providing them to a user, various variables for enumerating a plurality of advertisements as well as user information should be considered.

Therefore, when enumerating a plurality of advertisements and providing the same to a user, it is difficult to provide a customized advertisement and maximize an advertisement effect.

In addition, when providing a plurality of advertisements to the user, there are also a plurality of conditions to be considered in order to provide a user-customized advertising, there is a problem that it is difficult to provide a user-customized advertising by placing a plurality of advertisements according to a plurality of conditions.

In order to solve the conventional problems as described above, the present invention is to provide a method and apparatus for providing an Internet advertisement that can provide a user-customized advertisement and maximize the effect of advertising even when enumerating a plurality of advertisements to provide to the user. .

In addition, the present invention proposes a method and apparatus for providing Internet advertisements that can provide a user-customized advertisement by placing a plurality of advertisements in consideration of a plurality of conditions.

Still other objects of the present invention will be readily understood through the following description of the embodiments.

In order to achieve the above object, according to an aspect of the present invention there is provided a method for providing Internet advertising.

According to a preferred embodiment of the present invention, a method of providing a plurality of Internet advertisements, the method comprising: receiving content information provided with the Internet advertisement and user information of the content; (B) generating a query using the received content information and user information; (C) reading a predetermined number of advertisement data using the generated query; And (d) transmitting the read advertisement data to a client.

In the step (a), the content information may be information including the type of content and the play time information of the content.

In the step (a), the user information of the content may be information including user information of the client receiving the content and type information of the client.

In step (b), the query may be generated by selecting a parameter from the parameter list by using a preset parameter list.

In step (b), the generation of the query may be generated by a query by example (QBE) method.

The generation of the query in step (b) may be generated in the form of a query statement written in a query language, in which case the query language may be a structured query language (SQL).

According to another aspect of the present invention, an Internet advertisement providing apparatus is provided.

According to a preferred embodiment of the present invention, a plurality of Internet advertisement providing apparatus, the content information and user information receiving unit for receiving the content information and the user information of the content is provided; A query generation unit generating a query using the received content information and user information, and reading a predetermined number of advertisement data using the generated query; And an advertisement data transmission unit for transmitting the read advertisement data to a client.

The content information and user information receiver may receive the content information including the type of content and the reproduction time information of the content.

The content information and user information receiving unit may receive user information of the content including user information of a client receiving the content and type information of the client.

The content information and user information receiver may receive the content information and the user information of the content from a media server that transmits the content to the client. In this case, the Internet advertisement providing apparatus may be included in the media server.

The query generator may generate a query by selecting a parameter from the parameter list by using a preset parameter list.

The query generator may generate the query by a query by example (QBE) method.

The query generator may generate the query in the form of a query sentence written in a query language, in which case the query language may be a structured query language (SQL).

According to another aspect of the present invention, there is provided a recording medium recording a program for implementing the Internet advertising providing method.

According to a preferred embodiment of the present invention, a program is recorded in which a program of instructions executable by a digital processing apparatus is tangibly implemented so that a plurality of Internet advertisement providing methods can be implemented, and a program that can be read by the digital processing apparatus. A medium, comprising: receiving content information provided with the internet advertisement and user information of the content; (B) generating a query using the received content information and user information; (C) reading a predetermined number of advertisement data using the generated query; And (d) transmitting the read advertisement data to a client. The recording medium is provided with a program for implementing a plurality of Internet advertisement providing methods.

In the step (a), the content information may be information including the type of content and the play time information of the content.

In the step (a), the user information of the content may be information including user information of the client receiving the content and type information of the client.

In step (b), the query may be generated by selecting a parameter from the parameter list by using a preset parameter list.

In step (b), the generation of the query may be generated by a query by example ("QBE" Query By Example) method.

The generation of the query in step (b) may be generated in the form of a query statement written in a query language, in which case the query language may be a structured query language (SQL).

As described above, according to the method and apparatus for providing an Internet advertisement according to the present invention, even when a plurality of advertisements are enumerated and provided to a user, there is an advantage of providing a customized advertisement and maximizing an advertisement effect.

In addition, there is an advantage that can provide a user-customized advertising by placing a plurality of advertisements in consideration of a plurality of conditions.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

In describing the drawings, similar reference numerals are used for similar elements. In the following description of the present invention, if it is determined that the detailed description of the related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component.

The term and / or includes a combination of a plurality of related items or any item of a plurality of related items.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be.

On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention.

Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "having" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, one or more other It is to be understood that the present invention does not exclude the possibility of the presence or the addition of features, numbers, steps, operations, components, parts, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art.

Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and shall not be construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, and the same or corresponding components will be denoted by the same reference numerals regardless of the reference numerals and redundant description thereof will be omitted.

First, a description will be given of the Internet advertisement providing system according to a preferred embodiment of the present invention with reference to FIG.

1 is a diagram showing the configuration of an Internet advertisement providing system according to an embodiment of the present invention.

As shown in FIG. 1, an internet advertisement providing system according to an exemplary embodiment of the present invention may include a client 100, a media server 120, and an advertisement server 130. have.

The client 100 is a device capable of receiving content from the media server 120 by transmitting a request for receiving content provided from the media server through the communication network 110 to the media server 120.

In addition, the client 100 may include a web browser (not shown) that allows access to the media server 120 and an application (not shown) required for content playback. Obviously, the client 100 may be installed in the form of a program.

On the other hand, when the content played in the client 100 is provided through a specific web page, the application required for playing the content is driven in the form of a plug-in that can be run in a web browser that provides the web page to play the content. It can also be done.

The client 100 may be connected to the media server 120 and the advertisement server 130 by having a communication function, and may install a program capable of playing the received content, and display the output image. There is no limitation if the device includes a.

The client 100 may be, for example, a wireless terminal such as a user personal computer (PC), a mobile phone, and a personal digital assistant (PDA).

The client 100 is connected to the media server 120 and the advertisement server 130 through the communication network 110, the communication network 110 in the present invention includes not only the Internet and mobile communication network, but also the Internet is TCP / IP Several services that exist at the protocol and its upper layers: Hyper Text Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol (SMTP), and Simple Network Management Protocol. ), All open global network architectures that provide Network File Service (NFS), and more.

In addition, a mobile communication network may include an access gateway that enables transmission and reception of wireless packet data in addition to a base station (BS), a mobile telephone switching office (MTSO), and a home location register (HLR). It further includes components such as a gateway, a packet data serving node (PDSN), and the like.

The media server 120 receives the content providing request selected by the user through the client 100 and transmits the corresponding content to the client 100 through the communication network 110 according to the received content providing request.

Content provided through the media server 120 is not only image data such as movies, dramas, but also various types of content, such as UCC, games, music can be apparent.

The media server 120 also transmits content information provided to the client 100, user information of the client 100 receiving the content, and the like to the advertisement server 130.

Meanwhile, the media server 120 may be connected to a database (not shown) in which content provided to a user is stored or user information is stored.

The advertisement server 130 receives content information provided from the media server 120 to the client 100 and user information for receiving the content.

The advertisement server 130 receiving the content information and the user information of the client 100 provided to the client 100 uses a query for searching for advertisement data to be provided to the client 100 using the provided content information and the user information. query).

The generation of such a query may be generated by priority information preset by an operator of the advertisement server 130 or the like.

On the other hand, the query generation method can be implemented in a variety of ways.

For example, a query by example can be used to select a parameter using a preset list of parameters to create a query, or to populate a field value to present an empty record and define a query. ) Method is possible.

In addition, a method of requesting information in the form of a query statement written in a query language is possible. In this case, the query language used may be SQL (Structured Query Language).

For example, look at providing a plurality of advertisements customized by the characteristics of the present invention to the user.

First, it is assumed that a specific drama is provided through the Internet and 10 advertisements are broadcast before the drama is broadcast.

In this case, in the related art, 10 advertisements are arranged or randomly arranged according to the degree of payment of the advertisement cost of the advertiser, and the advertisements are provided to the user through the client 100.

In addition, since the advertisement is previously determined before the drama is broadcasted through the Internet and provided to the user, it is difficult to maximize the effect of the advertisement for the user who wants to watch the drama through the Internet.

In addition, in the case of a user-customized advertisement through the conventional Internet, it is difficult to provide a plurality of advertisements as a user-customized advertisement because only one advertisement is continuously provided to the user by using only user information.

However, in the present invention, for example, assuming that user information is A, drama information is B, drama genre information is C, and viewing time zone information is D, media server 120 which transmits drama to client 100 is A, B. , C and D information is transmitted to the ad server 130, and the ad server 130 generates a query using the A, B, C, and D information.

Then, the generated query reads 10 advertisements corresponding to the condition from the database where the advertisement data is stored and transmits the same to the client 100.

For example, if the user information A is set as the most important, first, the most suitable advertisement data is read out according to the user information, and if there are not 10 read advertisements, next, the drama information is used using B, which is important drama information. To read the appropriate advertising data according to.

When a plurality of advertisements suitable for the plurality of conditions are selected to provide customized advertisements to the user, even when a plurality of advertisements are provided, an advertisement effect may be maximized for each of the advertisements.

Hereinafter, a configuration of an advertisement server 130 that is an advertisement providing apparatus that enables a user to provide a plurality of advertisement data suitable for a plurality of conditions will be described with reference to FIG. 2.

2 is a diagram illustrating a configuration of an advertisement server 130 according to an exemplary embodiment of the present invention.

As shown in FIG. 2, the advertisement server 130 according to an exemplary embodiment of the present invention may include content information and user information receiver 200, a query generator 210, and an advertisement data transmitter 220. have.

The content information and user information receiving unit 200 receives information of the content transmitted from the media server 120 to the client 100 and the user information of the client 100 to which the content is transmitted, from the media server 120.

The reception of the content information and the user information may be transmitted to the advertisement server 130 only when the media server 120 receives the content transmission request from the client 100 and transmits the content to the client 100.

The query generator 210 generates a query for searching for advertisement data by using the information of the content and the user information received from the media server 120.

The generation of such a query may be generated by priority information preset by an operator of the advertisement server 130 or the like.

In addition, as described above, a query is generated by selecting a parameter using a preset parameter list as described above, a method of generating a query by example (QBE), a method using a query language, and the like. This is possible but not limited to.

The advertisement data transmitter 220 transmits the read advertisement data using the generated query to the corresponding client 100 using the content information and the user information received from the user information receiver 200.

According to the configuration of the advertisement server 130, in providing a plurality of advertisements, the advertisement data may be selected and provided to the user in real time together with the contents provided.

In addition, in providing an advertisement, an optimal advertisement capable of maximizing an advertisement effect may be selected and provided to a user by using various conditions.

For example, due to the nature of providing content through the Internet, it is possible for the same user to watch the same drama at different time zones, unlike the general public broadcasting.

In the case of over-the-air broadcasting, advertisements that are arranged in advance are provided to the user regardless of the user's condition.

In the case of a conventional Internet advertisement, only one advertisement is used to provide a specific advertisement to a user.

Therefore, even if the same user is watching the same drama at different times, the same advertisement will be provided.

However, in the present invention, when other conditions are the same but the viewing time is different, the query generated by the advertisement server 130 is different, and thus the advertisement data read from the database is also different.

For example, if the same user is watching the same drama in the morning, the coffee advertisement is first served to the user, and in the evening, the beer advertisement is first placed and served to the user. .

By using such various conditions, the advertisement data may be searched to provide a user-customized advertisement in which a plurality of advertisements are placed, thereby increasing the effectiveness of the advertisement even when a plurality of advertisements are provided.

Meanwhile, in FIG. 1 and FIG. 2, the advertisement server 130 is illustrated as being separately configured from the media server 120. However, the advertisement server 130 may be included in the media server 120 to form a single device. Possibility is obvious.

Hereinafter, with reference to the configuration of the advertising server 130 will be described the order in which the Internet advertising providing method according to an embodiment of the present invention is implemented.

3 is a flowchart illustrating a sequence of implementing the Internet advertisement providing method according to an embodiment of the present invention.

As shown in FIG. 3, the method for providing Internet advertisements according to the present invention first receives content information and user information from the media server 120 (S300).

As described above, the content information is content information transmitted from the media server 120 to the client 100, and may include various types of information related to the content, such as the type of content and a playing time, and the user information includes a client receiving the content. It may be information such as the type of the receiving client 100 as well as the user information of the 100.

The advertisement server 130 generates a query for searching for advertisement data using the received content information and user information (S302).

The advertisement data is read using the generated query (S304). The retrieved advertisement data is transmitted to the client 100 (S306).

For example, suppose a user A is watching a drama B using a mobile phone C, and five advertisements are provided together when the drama B is provided to the user.

In the related art, five advertisements are predetermined, and the same five advertisements are provided to the user for the same B drama no matter which user watches the drama at any time using any kind of client 100.

However, in the present invention, the advertisement data is searched and listed by using all the conditions such as user information of A, drama information of B, and type information of the client 100 of C, which can be set as a condition for providing an advertisement, and the listed advertisement data. To the user.

Therefore, even if the same user is watching the same drama, the advertisement provided to the user may vary depending on whether the current user is watching the drama on a mobile phone or using a computer.

If the display screen of the mobile phone is small when the user is watching a drama on the mobile phone, if the client 100 is a mobile phone, the advertisement data is a query generated to read the advertisement data irrelevant to the high resolution, and the corresponding advertisement Data can be read out and provided.

In addition, when viewing on a mobile phone, the gas station advertisement data may be read assuming that the gas station advertisement may be effective because it is likely to be moving.

Therefore, despite the condition that the client is the same drama and the same user, the query is further generated using the information of the mobile phone, so that the gas station advertisement having a low resolution among the advertisement data is first read and provided to the user.

Therefore, even when a plurality of advertisements are provided to the user, an advertisement capable of maximizing an advertisement effect to the user can be selected and provided to the user.

Preferred embodiments of the present invention described above are disclosed for purposes of illustration, and those skilled in the art will be able to make various modifications, changes, and additions within the spirit and scope of the present invention. Additions should be considered to be within the scope of the following claims.

1 is a diagram showing the configuration of an Internet advertisement providing system according to an embodiment of the present invention.

2 is a diagram illustrating a configuration of an advertisement server according to an exemplary embodiment of the present invention.

Figure 3 is a flow chart showing the order in which the Internet advertising providing method according to an embodiment of the present invention is implemented.

Claims (17)

In the plurality of Internet advertising providing method, (A) receiving content information provided with the internet advertisement and user information of the content; (B) generating a query using the received content information and user information; (C) reading a predetermined number of advertisement data using the generated query; And And transmitting (d) the read advertisement data to a client. The method of claim 1, In step (a), The content information is a plurality of Internet advertising providing method characterized in that the information including the type of content, the play time information of the content. The method of claim 1, In step (a), And the user information of the content is information including user information of the client receiving the content and type information of the client. The method of claim 1, In step (b), Generation of the query, A method for providing a plurality of Internet advertisements, wherein the generated parameters are generated by selecting a parameter from the parameter list using a preset parameter list. The method of claim 1, In step (b), Generation of the query, A method of providing a plurality of internet advertisements, characterized in that it is generated by a query by example (QBE) method. The method of claim 1, In step (b), Generation of the query, A method for providing a plurality of Internet advertisements, characterized in that it is generated in the form of a query sentence written in a query language. The method of claim 6, And the query language is SQL (Structured Query Language). In the plurality of Internet advertisement providing apparatus, A content information and user information receiver configured to receive content information provided with the Internet advertisement and user information of the content; A query generation unit generating a query using the received content information and user information, and reading a predetermined number of advertisement data using the generated query; And And a plurality of advertisement data transmission units for transmitting the read advertisement data to a client. The method of claim 8, The content information and user information receiving unit, And the content information including the type of content and the reproduction time information of the content. The method of claim 8, The content information and user information receiving unit, And a plurality of Internet advertisement providing apparatuses for receiving user information of the content including the user information of the client receiving the content and the type information of the client. The method of claim 8, The content information and user information receiving unit, And the content information and the user information of the content are received from a media server transmitting the content to the client. The method of claim 11, The Internet advertisement providing apparatus is a plurality of Internet advertisement providing apparatus, characterized in that included in the media server. The method of claim 8, The query generator, And generating a query by selecting a parameter from the parameter list by using a preset parameter list. The method of claim 8, The query generator, A plurality of Internet advertisement providing apparatus characterized by generating the query by a query by example (QBE: Query By Example) method. The method of claim 8, The query generator, A plurality of Internet advertisement providing apparatus characterized in that for generating the query in the form of a query sentence written in a query language (Query Language). The method of claim 15, And the query language is SQL (Structured Query Language). A recording medium in which a program of instructions that can be executed by a digital processing apparatus is tangibly implemented so that a plurality of Internet advertisement providing methods can be implemented, and which records a program that can be read by the digital processing apparatus, (A) receiving content information provided with the internet advertisement and user information of the content; (B) generating a query using the received content information and user information; (C) reading a predetermined number of advertisement data using the generated query; And And (d) transmitting the read advertisement data to a client.

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