KR20090002234A - Method for servicing internet advertisement - Google Patents

Abstract

An Internet advertisement service providing method is provided to display advertisements on a layer different from the layer displaying contents on the same page to reduce traffic and allow an Internet user to selectively view desired advertisement to increase advertising effect while reducing advertisement expenses of an advertiser. An Internet advertisement service providing method includes a step(S71) of sequentially storing contents relating to comments of users with respect to specific product in a contents server of a portal site, a step(S72) of matching effective search words stored in a search word storage server, inputted by a manager of the portal server, to product names included in the contents and storing information on a matched word in a matching word storage server, a step(S73) in which an Internet user selectively views the contents and places a mouse on the matched word to display a pop-up advertisement on a layer different from the layer displaying the contents on the same page, and a step(S76) in which the Internet user clicks the matched word to view a page related to the matched word.

Description

Method for servicing internet advertisement

1 is a schematic configuration diagram of an Internet advertising service system according to the present invention.

FIG. 2 is a schematic structural diagram of the portal site shown in FIG. 1. FIG.

3 is a view for explaining that a pop-up advertisement is exposed when a mouse is over a matched word according to an exemplary embodiment of the present invention.

4 is a view for explaining that when a mouse clicks on a matched word according to an embodiment of the present invention, it is linked to an affiliate site.

5 is a flowchart illustrating a registration process of content according to an embodiment of the present invention.

6 is a flowchart illustrating a matching process of content and a search word according to an embodiment of the present invention.

7 is a flowchart illustrating an advertisement exposure process according to an embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

11: Portal Site 13: Internet

15: affiliate site 21: web server

17-1, 17-2. 17-N: user terminal

19-1, 19-2. 19-N: Advertiser Terminal

23: content server 25: ad server

27: search server storage 29: matching server

31: matching word storage server

The present invention relates to an internet advertising service method, and more particularly, to an internet advertising service method in which a user can view an associated advertisement by mouse over or clicking on a matched word of content.

Recently, with the development of the Internet, various websites have been opened around the world for other reasons, such as public relations means of companies or organizations, community means of hobbyists, and individual means of voluntary network participation. As a result of the numerous web sites, a variety of search sites have been provided to allow general Internet users (hereinafter referred to as Internet users) who use the Internet for simple reasons such as information search.

These search sites display countless Internet sites by area, or find and list keyword related sites for keyword input related to the desired contents to make it easier for Internet users to visit desired websites. . They are also called portal sites because they act as gateways to Internet users on the Internet.

As portal sites grow exponentially, they are attracted by more Internet users, which opens up new business opportunities. In other words, it is possible to make money by exposing advertisements of advertisers who want to promote their website to Internet users who visit the portal site.

Advertisement via the Internet is efficient because it can achieve the maximum advertising effect at a relatively low advertising cost compared to general advertising media such as TV, newspaper, radio and magazine.

In general, Internet advertisements are displayed in a location that is far from the content or, if the content is severe, the content is irrelevant.

However, Internet users have a more distinct purpose in using the Internet than users who use general advertising media such as TVs, newspapers, radios and magazines. Therefore, as described above, when an advertisement of a content that is not related to the content is displayed at a position away from the content focused by the Internet user, it is not easy to attract attention and attention of the Internet user, and thus the click rate is higher than the ImpreSSion. Low.

Therefore, by analyzing the content of the text on the Internet to separate the name of the product or service, the content of the emblem, such as the trademark of the supplier of the product or service is placed around the content to enhance the advertising effect, these advertising content Patent Publication No. 02-76494 discloses a method for increasing the purchase or use of goods or services by interlocking electronic commerce.

The technology takes content from within or outside a particular website on the Internet, and cross-searches that portion of the content with textual portions, such as product, trade names, trademarks or service names. When a common element is found, advertisements such as trademarks, service marks, trade names, and products of those who provide products or services around the content are combined and provided to Internet users.

In the above, one advertisement is displayed on the same layer as the content.

However, the above-described conventional technology has a problem in that traffic is increased because advertisements are displayed on the same page in combination with content. In addition, the Internet users not only need to view unwanted advertisements when viewing the content, but also advertisers are counted as seeing the advertisements just by viewing the contents of the Internet users. In addition, since only one advertisement is displayed in the content, there is a problem in that the amount of information provided is limited.

Accordingly, an object of the present invention is to provide an Internet advertising service method that can reduce traffic by displaying an advertisement on another layer of the same page as the content.

Another object of the present invention is to provide an Internet advertising service method that can increase the effect of advertising while reducing the advertising cost of the advertiser can selectively browse the advertisement desired by the Internet user.

Another object of the present invention is to provide an Internet advertising service method that can increase the viewing of affiliated content.

The Internet advertising service method according to the present invention for achieving the above objects is sequentially generated to create a list on the content server of the portal site, the content is processed to have a product name identifiable to posts for a specific product testimony written by the Internet user A matching word including a first step of storing and a word matched by matching a product name included in the content with each other in a matching server by valid search terms inputted by an administrator of the portal site and stored in a search term storage server; A second process of storing the information of the information in a matching word storage server, and an Internet user including the Internet user selectively views the content and mouses over the matched word to pop up another layer of the same page as the content. The third process of displaying ads for A fourth process group mouse click to view the matching words the pages associated with the matching word in the affiliate site.

In the above, the plurality of advertisers includes registering the content with the content server.

In the above, the content includes advertisements of the companies and products of the plurality of advertisers.

The matched word information includes an identifier (ID) of the content and a valid search term link.

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

1 is a schematic configuration diagram of an Internet advertisement service system according to the present invention.

Internet advertisement service system according to the present invention is a plurality of user terminals (17-1, 17-2 ... 17-N), a plurality of advertiser terminals (19-1, 19-2 ... 19-N), affiliate sites (15) And the portal site 11 is organically connected via the Internet 13. Here, the plurality of user terminals 17-1, 17-2… 17-N, and the plurality of advertiser terminals 19-1, 19-2… 19-N are desktop computers, notebook computers, PDAs (PerSonal Digital ASSiStant), or the like. Various Internet connection tools can be used.

The affiliated site 15 is connected to the cooperation or member site of the portal site 11 via a mouse click (mouSe click) through the Internet.

FIG. 2 is a schematic configuration diagram of the portal site 11 shown in FIG. 1.

The portal site 11 includes a web server 21, a content server 23, an advertisement server 25, a search term storage server 27, a matching server 29, and a matching word storage server 31.

In the above, the web server 21 connects the portal site 11 with the Internet 13.

The content server 23 processes and stores posts by writing such as product reviews by any one of the plurality of user terminals 17-1, 17-2. The content is bold and underlined with the product name to make it highly noticeable. The content server 23 also stores a list of stored contents. In the above, the contents may be processed by the publications, such as the advertisements of a number of companies and products of the advertiser.

The advertisement server 25 stores advertisements transmitted by the plurality of advertisers through the corresponding advertiser terminal and exposes the stored advertisements at the request of the plurality of user terminals 17-1, 17-2 ... 17-N.

The search term storage server 27 stores valid search terms input by an administrator (not shown). The valid search terms stored in the search term storage server 27 may include product names of advertisements stored in the advertisement server 25.

The matching server 29 inquires whether a product name described in the contents of the content server 23 matches a valid search word stored in the search word storage server 27. In the above, the matching server 29 searches the contents at predetermined time intervals and matches each of one or more product names described as valid search terms stored in advance in the search term storage server 27.

The matching word storage server 31 stores matched word information including a matched word in the matching server 29, that is, an identifier (ID) of a corresponding content, a valid search word link, and the like.

The Internet advertisement service system having the above-described configuration allows any Internet user to select and load any content from the content list to browse the content stored in the content server 23. In the above-viewed contents, the product name matched with the valid search word is written in bold and underlined for identification, and when the mouSe over the matched product name, the advertisement stored in the advertisement server 25 is shown in FIG. As shown, the content is displayed in a popup format on another layer of the same page. Since the advertisement is displayed on a different layer from the content, the traffic can be reduced.

In addition, when an internet user clicks on a product name matched with a valid search term of the content (mouSe click), it is transmitted to the affiliate site 15 and searched so that a page matching the corresponding product name can be viewed as shown in FIG. 4. .

When the content is viewed in the above, the product name matched with the valid search word is written in bold and underlined, so that it can be identified to have high attention. In addition, since an Internet user who wishes to view an advertisement for a matched product name can view the advertisement by selection, the concentration of the advertisement can be improved to increase the advertisement effect. In addition, since the affiliate site 15 is connected to the portal site 11, the browsing of the page may be increased.

3 is a view illustrating a pop-up type advertisement when a mouse is over a matched word according to an embodiment of the present invention, and FIG. 4 is a mouse click on a matched word according to an embodiment of the present invention. It is a figure for demonstrating link to an affiliate site.

5 is a flowchart illustrating a content registration process according to an embodiment of the present invention in the Internet advertisement service system having the above-described configuration.

Referring to step 1 (S51), the Internet user connects any one of the plurality of user terminals 17-1, 17-2 ... 17-N to the portal site 11 and opens a writing page by pressing the writing button. .

Referring to step 2 (S52), a post is made by writing by any one of a plurality of user terminals 17-1, 17-2 ... 17-N. In the above, the post may be the features and advantages and disadvantages of the product after the Internet user uses a particular product.

Step 1 (S51) and step 2 (S52) may be performed by a plurality of advertiser terminals 19-1, 19-2 ... 19-N. Content by the plurality of advertiser terminals 19-1, 19-2..., 19 -N may be posts, such as advertisements of companies and products.

Referring to step 3 (S53), the content written on the writing page is registered in the content server 23 of the portal site (11). At this time, the product name described in the post is converted into bold, underlined, and processed for identification so that the content has high attention, and registered in the content server 23. In the above, the content is sequentially stored with other previously stored contents, and a list is generated by the sequentially stored contents.

Referring to step 4 (S54), when the content is registered in the content server 23, the writing is completed.

By proceeding with the above steps, any user or a number of advertisers use the content server 23 of the portal site 11 to display content about the user's testimonials such as characteristics and advantages and disadvantages of the specific product in bold. It can be converted and underlined and processed and registered for high attention.

6 is a flowchart illustrating a matching process of content and a search word according to an embodiment of the present invention.

Referring to step 1 (S61), a valid search word input by an administrator (not shown) of the portal site 11 is stored in the search word storage server 27 of the portal site 11. The valid search terms may include product names of advertisements stored in the advertisement server 25.

Referring to step 2 (S62), the matching server 29 receives the valid search words stored in the search term storage server 27 and the contents stored in the content server 23 at predetermined time intervals, and the words associated with the valid search terms are included in the contents. Match them.

In the above, the matching server 29 requests the transmission of the contents stored in the content server 23 at regular time intervals, and the content server 23 transmits the contents to the matching server 29 by the request. Accordingly, the matching server 29 matches one or more of the valid search terms with the associated words included in the contents.

Referring to step 3 (S63), the matching server 29 stores the matched word in the matching word storage server 31. The matching word storage server 31 may store information of a matched word including a matched word at the matching server 29, that is, an identifier (ID) of a corresponding content, a valid search word link, and the like.

By performing the above-described steps, the matching server 29 receives valid search terms stored in the search term storage server 27 and contents stored in the content server 23 by an administrator of the portal site 11 at regular intervals. Inquire whether one or more matches the words included in the contents, and store information of the matched words including the matched words, that is, identifiers (IDs) and valid search term links of the corresponding contents. have.

7 is a flowchart illustrating an advertisement exposure process according to an embodiment of the present invention.

Referring to step 1 (S71), any one of the plurality of user terminals 17-1, 17-2 ... 17-N connects to the portal site 11 to browse the list of contents.

Referring to step 2 (S72), when the Internet user selects the content from the browsed list and requests to view it, the content server 23 outputs and browses the content. In the above-listed content, a word matching a valid search word, that is, a product name is written in bold type and has a high attention because it is distinguished by underscores.

Referring to step 3 (S73), it is selected to confirm the product information of the matched word, that is, the advertisement. If the user wants to view the advertisement for the matched word, the mouse is over the matched word in the content.

Referring to step 4 (S74), when the matched word is moused over, the advertisement stored in the advertisement server 25 is displayed in a popup format on another layer of the same page as the content as shown in FIG.

Since the Internet user who wishes to view the advertisement for the matched words can view the advertisement by selection, the advertisement cost of the advertiser can be reduced and the concentration of the advertisement can be improved to increase the advertisement effect. In addition, since the advertisement for the matched word is displayed on a different layer from the content, the traffic can be reduced.

Referring to step 5 (S75), the detailed product information of the matched word, that is, the advertisement is selected to be confirmed. If you want detailed product information on the matched words above, click on the mouse-over product name.

Referring to step 6 (S76), a mouse click on a matched word to transfer the matched word to the affiliate site 15, search for it, and link the page associated with the matched word to be viewed as shown in FIG. do. Therefore, the affiliated site 15 increases the view of the page.

Therefore, according to the present invention, the advertisement for the matched product name in the content can be viewed by the Internet user by selection, thereby reducing the advertisement cost of the advertiser and increasing the concentration of the advertisement, thereby increasing the advertisement effect. In addition, since the advertisement for the matched product name is displayed on a different layer from the content, traffic can be reduced. In addition, since the detailed product information on the matched product name is linked to a page associated with the corresponding matched product name of the affiliated site, the affiliated site can be accessed.

As described above, the present invention is only one embodiment, and the present invention is not limited to the above-described embodiments, and various modifications may be made by those skilled in the art within the technical spirit of the present invention. It is possible.

Claims (4)

A first step of sequentially storing posts on a specific product testimonial written by an internet user so as to generate a list on the portal site's content server, the content processed to make the product name identifiable; Matching word storage server information of the matched words including the matched words by matching the product name included in the content with the relevant search terms entered by the administrator of the portal site stored in the search term storage server in a matching server With a second process, to save on A third step of displaying an advertisement in a pop-up format on another layer of the same page as the content by hovering over the matched word by an Internet user including the Internet user selectively; And a fourth step of viewing a page associated with the matched word of an affiliate site by clicking on the matched word. The method of claim 1, wherein a plurality of advertisers register the content with the content server. The method according to claim 2, wherein the content comprises a promotional material of the companies and products of the plurality of advertisers. The method of claim 1, wherein the matched word information includes an identifier (ID) of the content and a valid search term link.

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