JP2008191902A - Word-of-mouth information intermediary system, word-of-mouth information intermediary method and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To easily and dynamically report basic information of a commodity from a shopping site to an affiliate site or to acquire word-of-mouth information input in the affiliate site. <P>SOLUTION: A "commodity information tag" is added to existing content of a shopping site 2, a "commodity related tag" is added to existing content of the affiliate site 4 to associate the commodity, and word-of-mouth information is displayed on the shopping site 2 via the commodity information intermediary device 8. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a technology for interactively inputting / outputting word-of-mouth information for a product by adding a tag to a personal affiliate site and a shopping site that provides an actual product.

  In recent years, online shopping sites and affiliate sites that introduce products have increased due to the development of the Internet, and the number of cases in which consumers purchase products with reference to so-called “word-of-mouth information” related to the product by other people has also increased dramatically. .

  However, the owner of an online shopping site prepares an evaluation input function for the product on his / her website in order to obtain “word-of-mouth information”, or a web service for introducing his / her product to an affiliate site, etc. API must be prepared.

Here, a technique has been proposed in which an electronic payment system in which a buyer purchases a product by transmitting an electronic payment order to a seller provides functional enhancement so as to provide product survey information (see, for example, Patent Document 1).
JP 2000-48085 A

  However, in the technique disclosed in Patent Document 1, it is necessary to install special software, and the evaluation requires writing of a survey questionnaire and evaluation based thereon, which is cumbersome and has various limitations associated therewith. Also existed.

  Further, conventionally, word-of-mouth information is distributed to each Web site, and visitors who visit each shopping site and affiliate site can only see the information described in that site.

  The present invention has been made to solve the above-described problems. The purpose is to introduce a product information broker between the shopping site and the affiliate site, so that the shopping site can easily inform the affiliate site of the basic information of the product dynamically, and the word-of-mouth information entered on the affiliate site It is to be able to obtain.

  The present invention adds a “product information tag” to the existing content of the shopping site, adds a “product related tag” to the existing content of the affiliate site, associates the product, and performs the shopping via the product information brokerage device. Provides a mediation system for word-of-mouth information that displays word-of-mouth information on the site.

  The present invention also adds a “product information tag” to the existing content of the shopping site, adds a “product related tag” to the existing content of the affiliate site, associates the product, and passes through the product information brokerage device. A method for mediating word-of-mouth information for displaying word-of-mouth information on the shopping site is provided.

  According to the present invention, it is possible for the shopping site to easily inform the affiliate site of basic product information dynamically or to obtain word-of-mouth information input at the affiliate site.

  Hereinafter, a first embodiment of the present invention will be described in detail with reference to the drawings.

  Referring to FIG. 1, the mediation system for word-of-mouth information in the present embodiment includes a product provider terminal 1, a shopping site 2, a product recommender terminal 3, an affiliate site 4, a product information mediation device 8, and these And a communication network 5 such as the Internet that connects the two to each other.

  The shopping site 2 includes a product information providing device 6.

  The affiliate site 4 includes a product introduction processing device 7.

  The product information providing device 6 includes product information registration means 61 and word-of-mouth information management means 62.

  The product introduction processing device 7 includes information collection means 71 and posted advertisement management means 72.

  The merchandise information mediating device 8 includes an information storage device 81 and a mediating information processing device 82.

  The product information registration means 61 has a function of transmitting product introduction information and related keywords to the product information mediating apparatus 8. This function is realized by "product information tag" added to the contents of the shopping site.

  The word-of-mouth information management means 62 has a function of displaying product word-of-mouth information from a product recommender and a function of rejecting display of word-of-mouth information by a product provider. This function is realized by "product information tag" added to the contents of the shopping site.

  The information collecting means 71 has a function for a product recommender to designate a part of his / her Web site as an affiliate site and a function for transmitting content to be investigated for relevance with the posted advertisement to the product information mediating apparatus 8. This function is realized by the “product association tag” added to the content of the affiliate site.

  The posted advertisement management means 72 has a function for displaying product advertisements related to affiliate sites, a function for selecting whether to display individual advertisements, and a function for entering evaluation information by product recommenders. This function is realized by “advertising display tag” added to the contents of affiliate sites.

  The information storage device 81 includes a basic information storage unit 811 and a product information storage unit 812.

  The mediation information processing device 82 includes basic information processing means 821, product information registration means 822, word-of-mouth information registration means 823, information association means 824, specific advertisement non-display means 825, and specific product word-of-mouth information non-display means 826. It has.

  The basic information storage unit 811 records basic information (such as a user ID and a password) of the product provider and the product recommender.

  The merchandise information storage unit 812 includes basic information of the shopping site (URL, user ID of the merchandise provider, etc.), information on individual merchandise surrounded by the “merchandise information tag”, The related keyword of the corresponding product written in the keyword attribute of “Tag” and the word of mouth information on the product by the product recommender are stored.

  The basic information processing unit 821 has a function of registering or authenticating basic information of the product provider and the product recommender in the basic information storage unit 811.

  The product information registration unit 822 has a function of registering the product information transmitted by the product information registration unit 61 of the product introduction processing device 7 in the product information storage unit 812 of the information storage device 81.

  The word-of-mouth information registration unit 823 has a function of registering word-of-mouth information related to the product transmitted by the posted advertisement management unit 72 of the product introduction information processing apparatus 7 in the product information storage unit 812 of the information storage device 81.

  The information association unit 824 searches the product information storage unit 812 for product information relevant to the contents of the affiliate site transmitted by the information collection unit 71 of the product introduction processing device 7, and associates the product information with the affiliate site. It has a function to search for word-of-mouth information.

  The specific advertisement non-display unit 825 stores the product information stored in the information storage device 8 based on the instruction regarding the advertisement that the product recommender does not want to be posted on his / her website transmitted by the posted advertisement management unit 72 of the product introduction processing device 7. A function of deleting the association information between the corresponding product and the affiliate site recorded in the device 812 is provided.

  The specific product word-of-mouth information non-display means 826 is based on the instruction regarding the product evaluation that the product provider does not want to be posted on his / her website transmitted by the word-of-mouth information management means 62 of the product information providing apparatus 6. The product information storage device 812 has a setting function that does not display product word-of-mouth information from related affiliate sites.

  Next, the operation of the present embodiment will be described in detail with reference to FIGS. In the following description, it is assumed that the network 5 is the Internet. In FIG. 3, it is assumed that basic information such as user IDs and passwords of product providers and product recommenders has been registered, and the subsequent processing flow is shown.

  The merchandise provider uses the merchandise provider terminal 1 to embed the merchandise information providing apparatus 6 in the shopping site 2 via the Internet 5. As an implementation example of the product information providing device 6, as shown in the HTML description example of the shopping site in FIG. 2, the product introduction content is surrounded by “product information tags” and related keywords of the corresponding products are written (“product information tag” as an example) Product related keywords are added to the attribute of), and the script definition statement ("script script =" javascript "src =" xxxxxx.js "/ > ") Is added (step A1). The content range enclosed by the “product information tag” is a product word-of-mouth information display area.

  The product recommender uses the product recommender terminal 3 to embed the product introduction processing device 7 in the affiliate site 4 owned by the user through the Internet 5. As an implementation example of the product introduction processing device 7, as shown in the HTML description example of the affiliate site in FIG. 2, the product recommender first encloses the content portion to be associated with the advertisement in his website with “product association tag”. Thus, the information collecting means 71 is added (step A2).

  Next, the insertion advertisement management means 72 is added by adding an “advertisement display tag” to the affiliate site 4 (FIG. 2). In addition, a script definition sentence (“<script language =" javascript "src =" xxxxxx.js "/>" as shown in Fig. 2 as an example) is set so that the "product association tag" and the "advertisement display tag" function. to add. (Step A3). Note that the content range enclosed by the “advertisement display tag” is an advertisement placement area.

  At the timing when a visitor including the information provider visits the shopping site, the merchandise information registration means 61 registered in the shopping site operates, the merchandise information is transmitted to the merchandise information mediating apparatus 8, and the merchandise information registration means 822 delivers the merchandise. Product information and related keywords are registered in the information storage device 812 (step A4).

  At a timing when a visitor including an information recommender visits the affiliate site, the information collecting means 71 registered in the affiliate site operates, and the content content of the affiliate site is transmitted to the merchandise information mediating apparatus 8. When the content content includes a related keyword of each product registered in the product information storage device 812, the affiliate site is associated with the related product by the information association unit 824 (step A5).

  A visitor of an affiliate site is surrounded by “information association tags” by the posted advertisement management means 72 when, for example, the mouse cursor moves to the advertisement placement area on the Web browser (or when the mouse is clicked in the advertisement placement area). The content is transmitted to the merchandise information mediating apparatus 8, and the inquiry process for the posted advertisement is performed (step A6).

  The advertisement placement area is designated by the “advertisement display tag”. FIG. 2 illustrates two methods for specifying an advertisement placement area.

  One designation method is to enclose the specific content of the affiliate site with “advertisement display tag” and set the attribute of “advertisement display tag” to “output = 'off” (do not display the related keyword of the posted advertisement) ”. In this case, the content enclosed by the “advertisement display tag” displayed on the Web browser becomes the advertisement placement area.

  Another way to specify is not to surround the affiliate site content with “advertising display tag” and set the attribute of “advertising display tag” to “output = 'on' height = ...” Display the related keyword of the posted advertisement on the Web browser). In this case, the related keyword of the posted advertisement is displayed on the Web browser, and that area becomes the advertisement posting area.

  In the merchandise information mediating apparatus 8 that has received the advertisement posting request, the information association means 824 transmits the merchandise information associated with the affiliate site in the merchandise information storage apparatus 812 to the web browser of the visitor of the affiliate site (step A7). ).

  In the web browser of the visitor of the affiliate site, a “recommended product” screen as shown in the example of FIG. 2 is displayed.

  The product recommender refuses to publish an advertisement that he / she does not want to publish by, for example, clicking the “Reject Publish” button on the “Recommended Product” screen in FIG. 2 on the Web browser of the product recommender terminal 3 (step A8). ).

  The placement refusal instruction is transmitted to the merchandise information mediating device 8 by the placement advertisement management means 72. The affiliate site information associated with the corresponding product in the product information storage device 812 is deleted by the specific advertisement non-display means 826.

  The product recommender enters the word-of-mouth information of the product in the Web browser of the product recommender terminal 3 using, for example, the “Recommended Product” screen of FIG. 2 (Step A9). The entered word-of-mouth information is transmitted to the product information brokerage device 8 by the posted advertisement management means 72, and registered by the word-of-mouth information registration means 823 in association with the corresponding product in the product information storage device 812.

  For example, when the mouse cursor moves to the product word-of-mouth information display area on the Web browser (or clicks the mouse in the product word-of-mouth information display area), the shopping site visitor uses the word-of-mouth information management means 62 to display the product information mediating device 8. Is inquired about the word-of-mouth information of the corresponding product (step A10).

  Upon receiving the word-of-mouth information request, the merchandise information mediating apparatus 8 transmits the word-of-mouth information related to the merchandise in the merchandise information storage apparatus 812 to the Web browser of the visitor of the shopping site by the information association means 824 (step A11).

  In the web browser of the visitor of the shopping site, the “word of mouth information” screen as shown in the example of FIG. 2 is displayed.

  The merchandise provider rejects the display of the word-of-mouth information that he / she does not want to publish by, for example, clicking on the “reject publish” button on the “word-of-mouth information” screen of FIG. ).

  The posting refusal instruction is transmitted to the product information mediating apparatus 8 by the word-of-mouth information management means 62. The specific product word-of-mouth information non-display means 825 is set so as not to display the corresponding product word-of-mouth information of the corresponding product in the product information storage device 812.

  According to the above-described embodiment, the product provider can widely introduce his / her product with little effort. The reason is that product introductions are distributed to affiliate sites with multiple unspecified relationships via an intermediary system without adding new product introductions simply by adding a “product information tag” to the shopping site. .

  In addition, the product provider can obtain evaluation information about his / her product with little effort. The reason is that it is possible to collect word-of-mouth information about products from multiple unspecified affiliate sites by simply using “product information tags” without having to build an evaluation entry function for the products on the original shopping site. It is.

  Also, the product recommender can specify the range of his / her Web site as an affiliate site. The reason is that a product recommender can use a “product association tag” to make a part of a website a target of a relevance survey with a posted advertisement.

  Also, the product recommender can easily post relevant product advertisements on his website without programming skills, and can enter word-of-mouth information on the posted products and refuse to place specific advertisements. The reason for this is to introduce an advertising function that is relevant to your website and a function to enter product word-of-mouth information and to refrain from posting specific ads simply by adding a "product association tag" and an "advertisement display tag". This is because it can.

  Next, a second embodiment of the present invention will be described in detail with reference to the drawings.

  This embodiment is different from the first embodiment in that it provides a word information input function in addition to product information registration to the product information mediation device via a “product information tag” added to the shopping site.

  Referring to FIG. 5, the merchandise provider uses the merchandise provider terminal 1 to add a “product information tag” to the shopping site 2, and the merchandise information is sent to the merchandise information mediating device 8 at the timing when the visitor visits the shopping site. The operations (steps B1 and B2) until the product information storage device 812 is registered are the same as those in the first embodiment (steps A1 and A4). The content range enclosed by the “product information tag” is a product word-of-mouth information display area.

  For example, when a visitor of a shopping site moves the mouse cursor to the product word-of-mouth information display area on the Web browser (or clicks the mouse in the product word-of-mouth information display area), the product information mediation device passes the “product information tag”. The input screen for the word-of-mouth information of the product to be provided (for example, “My evaluation” on the “word-of-mouth information” screen in FIG. 4) is displayed, and the word-of-mouth information of the product is entered therein (step B3). The entered word-of-mouth information is transmitted to the product information brokerage device 8 and registered by the word-of-mouth information registration means 823 in association with the corresponding product in the product information storage device 812.

  For example, when a mouse cursor moves to the product word-of-mouth information display area on the Web browser (or clicks the mouse in the product word-of-mouth information display area), the visitor of the shopping site uses the word-of-mouth information management means 62 to mediate product information. At the same time, the device 8 is also inquired about the existing word-of-mouth information of the product (step B4).

  When the product information mediating apparatus 8 detects word-of-mouth information related to the corresponding product in the product information storage device 812 by the information association means 824, the information is transmitted to the web browser of the visitor of the shopping site (step B5). In the Web browser of the visitor of the shopping site, the “word-of-mouth information” screen as shown in the example of FIG. 4 is displayed.

  The merchandise provider (shopping site manager) can reject the display of word-of-mouth information that he / she does not want to appear on the shopping site by the same operation as step A12 in the first embodiment (step B6).

  The above-described embodiment is a preferred embodiment of the present invention, and various modifications can be made without departing from the gist of the present invention. For example, a program for realizing the functions of the product provider terminal 1, the product recommender terminal 3, the product information providing device 6, the product introduction processing device 7, the product information mediating device 8, and the like is read by each device and executed. The processing for realizing the function of each device may be performed. Further, the program is transmitted to another computer system by a transmission wave via a computer-readable recording medium such as a CD-ROM or a magneto-optical disk, or via a transmission medium such as the Internet or a telephone line. Also good.

It is a block diagram which shows the system configuration | structure of the 1st Embodiment of this invention. It is a figure which shows the image of the 1st Embodiment of this invention. It is a flowchart which shows the processing operation of the 1st Embodiment of this invention. It is a figure which shows the image of the 2nd Embodiment of this invention. It is a flowchart which shows the processing operation of the 2nd Embodiment of this invention.

Explanation of symbols

1 Product Provider Terminal 2 Shopping Site 3 Product Recommender Terminal 4 Affiliate Site 5 Communication Network 6 Product Information Providing Device 7 Product Introduction Processing Device 8 Product Information Mediating Device

Claims (7)

  “Product information tag” is added to the existing content of the shopping site, “Product related tag” is added to the existing content of the affiliate site, the product is related, and the word-of-mouth information is sent to the shopping site via the product information brokerage device. Word-of-mouth information brokerage system characterized by displaying   2. The word-of-mouth information brokerage system according to claim 1, wherein the word-of-mouth information of a product inputted by a product recommender of an affiliate site is received.   “Product information tag” is added to the existing content of the shopping site, “Product related tag” is added to the existing content of the affiliate site, the product is related, and the product information is transferred to the affiliate site via the product information brokerage device. 3. The word-of-mouth information brokerage system according to claim 1, wherein basic information is displayed.   “Product information tag” is added to the existing content of the shopping site, “Product related tag” is added to the existing content of the affiliate site, the product is related, and the word-of-mouth information is sent to the shopping site via the product information brokerage device. A method for mediating word-of-mouth information, characterized by displaying a message.   5. The method of mediating word-of-mouth information according to claim 4, wherein the word-of-mouth information of a product input by a product recommender of an affiliate site is received.   “Product information tag” is added to the existing content of the shopping site, “Product related tag” is added to the existing content of the affiliate site, the product is related, and the product information is transferred to the affiliate site via the product information brokerage device. 6. The method for mediating word-of-mouth information according to claim 4 or 5, wherein basic information is displayed.   A program for causing a computer system to realize the function according to any one of claims 1 to 3.

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