KR20090001534A - Advertising methode of internet - Google Patents

Advertising methode of internet Download PDF

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Publication number
KR20090001534A
KR20090001534A KR1020070039584A KR20070039584A KR20090001534A KR 20090001534 A KR20090001534 A KR 20090001534A KR 1020070039584 A KR1020070039584 A KR 1020070039584A KR 20070039584 A KR20070039584 A KR 20070039584A KR 20090001534 A KR20090001534 A KR 20090001534A
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KR
South Korea
Prior art keywords
content
advertisement
internet
field
contents
Prior art date
Application number
KR1020070039584A
Other languages
Korean (ko)
Inventor
황보의
Original Assignee
황보의
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 황보의 filed Critical 황보의
Priority to KR1020070039584A priority Critical patent/KR20090001534A/en
Publication of KR20090001534A publication Critical patent/KR20090001534A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A method for translucently displaying an internet advertisement related to contents on an opinion section is provided for an advertiser to expose an advertisement to a user who has purchasing power and for the user to hear the advertisement which the user is interested in. A method for translucently displaying an internet advertisement related to contents on an opinion section about the contents comprises a step of a step of displaying contents with an opinion section about the contents on a web site, a step of translucently displaying the advertisement of a field matched for the contents on an opinion section. When a user clicks the contents which are news or movie, the user can see the contents on the web site. When the contents displayed on a web page, the advertisement, which is matched for the contents, is displayed translucently on an opinion section.

Description

Internet webpages and internet advertising methods {advertising methode of internet}

1 is a flow chart of the Internet advertising method according to an embodiment of the present invention.

2 is a block diagram of an Internet web page according to an embodiment of the present invention.

3 is a block diagram of an Internet web page according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

10: Webpage 11: Contents

12: Comment field

The present invention relates to a web page and an internet advertising method.

Internet portal sites and commercial sites provide users with articles or videos about news articles and other information. In such news articles, opinion columns are formed so that Internet users can write opinions. Users who comment on news in a particular field are those who are very interested in that news field. You need targeted advertising for these users.

  The present invention is to provide an Internet advertising method that can be effectively marketed to a user accessing an Internet portal site.

In one aspect of the present invention, there is provided an internet advertisement method comprising the step of displaying the content on the web page, the advertisement is displayed on the web page in a semi-transparent in the comment field for writing the comment on the content.

The content may be news or video. The advertisement may be matched with a field of the content.

Another aspect of the present invention includes a content column and an opinion column for writing a comment on the content of the content field, wherein the opinion field is provided with an internet webpage, wherein the advertisement is displayed in a translucent manner.

The advertisement may be matched with a field of the content.

Hereinafter, an internet web page and an internet advertising method according to the present invention will be described in detail with reference to the accompanying drawings. In the description with reference to the accompanying drawings, the same components will be denoted by the same reference numerals regardless of the reference numerals and redundant description thereof will be omitted.

1 is a flow chart of an Internet advertising method according to an embodiment of the present invention, Figure 2 is a block diagram of a web page according to an embodiment of the present invention. Referring to FIG. 2, a web page 10, a content field 11, and an opinion field 12 are illustrated.

S11 is a step in which content is displayed on a web page. Portal sites or other sites that provide information to the Internet provide various contents in the content column 11 to which a predetermined area on the web page 10 is allocated. Such content may be news or video. Information such as news or video may be viewed while the user clicks on the content of the web page 10.

S12 is a step in which the advertisement is displayed semi-transparently in the comment field for writing a comment on the content. When content such as news is displayed on the web page 10, the Internet user may write his comment in the comment field 12. At this time, if the semi-transparent advertisement is displayed in the comment field 12, the Internet user is bound to see the advertisement. As for the position where an advertisement is displayed, the content column 12a formed in the opinion column 12 is good. This is because, because the content line 12a is a position where direct comments are written, the eyes of the Internet users have no choice but to focus. The reason why we advertise in translucency is not to overlap with user's comment. In this embodiment, the advertisement "A" is written in the content field 12a in translucent manner.

On the other hand, such an advertisement is better in the field that matches the content of the content (11). In the present embodiment, the content in the content column 11 relates to "the number of public officials to be increased by 50,000 by 2008." Therefore, the advertisement in the content column 12a may be a field that matches the content, such as a public academy.

After the step S12, the step of statistically processing the number of times the advertisement is exposed may proceed. By counting the number of times an ad is exposed at the portal site (strictly, the server that provides the portal site), the site administrator establishes the basis for the advertiser to pay the appropriate advertising fee.

3 is a block diagram of an Internet web page according to another embodiment of the present invention. Referring to FIG. 3, a web page 30, a content field 31, an opinion field 32, and a content field 32a are shown.

When accessing a portal site or a site that provides other information, a web page 30 is displayed, and a content column 31 providing information such as news is formed on the web page 30. In addition, an opinion field 32 is provided on the web page 30 in which opinions on the contents written in the content field 31 can be written. The Internet user can view information such as news on the web page 30, and a comment about this is also posted in the comment field 32.

On the other hand, the content field 32a is formed in the opinion field 32 to become a space for writing a comment. In the content field 32a, the advertisement is displayed in a translucent manner. The content line 32a is a place where the cursor can be written while the cursor is moved, where the eyes of the Internet user are focused. The reason why the letter “A” is displayed in translucency with FIG. 3 is to avoid overlapping with the user's comment.

The advertisement may be a field that matches the content of the content column 31. As shown in FIG. 3, the content column 31 contains the contents of the "exposure of obese population." Thus, the letter "A" should be a trade name for a diet company. In addition, the advertisement "A" is linked to the homepage operated by the advertiser of the advertisement, it is recommended that the link to the site.

Although the technical spirit of the present invention has been described in detail according to the above-described embodiments, the above-described embodiments are for the purpose of description and not of limitation, and a person of ordinary skill in the art will appreciate It will be understood that various embodiments are possible within the scope.

From the configuration of the above embodiment, it is possible to effectively advertise where the eyes of the Internet user are concentrated.

Claims (6)

Displaying the content on the web page; Internet advertising method comprising the step of displaying the advertisement semi-transparent in the comment field for writing a comment on the content. The method of claim 1, Internet content method characterized in that the content is news. The method of claim 1, Internet content method, characterized in that the content is a video. The method of claim 1, The advertisement method of claim 1, wherein the advertisement matches the field of the content. A content field; Including a comment field to write a comment on the content of the content field, The comment field is an internet web page, characterized in that the advertisement is displayed in translucent. The method of claim 5, The advertisement method of claim 1, wherein the advertisement matches the field of the content.
KR1020070039584A 2007-04-23 2007-04-23 Advertising methode of internet KR20090001534A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020070039584A KR20090001534A (en) 2007-04-23 2007-04-23 Advertising methode of internet

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020070039584A KR20090001534A (en) 2007-04-23 2007-04-23 Advertising methode of internet

Publications (1)

Publication Number Publication Date
KR20090001534A true KR20090001534A (en) 2009-01-09

Family

ID=40484604

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020070039584A KR20090001534A (en) 2007-04-23 2007-04-23 Advertising methode of internet

Country Status (1)

Country Link
KR (1) KR20090001534A (en)

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