KR20090001660A - Advertising methode of internet - Google Patents

Advertising methode of internet Download PDF

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Publication number
KR20090001660A
KR20090001660A KR1020070044749A KR20070044749A KR20090001660A KR 20090001660 A KR20090001660 A KR 20090001660A KR 1020070044749 A KR1020070044749 A KR 1020070044749A KR 20070044749 A KR20070044749 A KR 20070044749A KR 20090001660 A KR20090001660 A KR 20090001660A
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KR
South Korea
Prior art keywords
internet
portal site
word
advertisement
site
Prior art date
Application number
KR1020070044749A
Other languages
Korean (ko)
Inventor
황보의
Original Assignee
황보의
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 황보의 filed Critical 황보의
Priority to KR1020070044749A priority Critical patent/KR20090001660A/en
Publication of KR20090001660A publication Critical patent/KR20090001660A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

An internet advertising method is provided to display an advertisement in a portal site. The method is capable of marketing effectively to a user connection to the internet site. An internet advertising method performs the following steps of: searching a word corresponding to search rank of a portal site(S11); displaying an advertisement matching with the word in the portal site(S12); and processing statistically the number of the advertisement displayed(S13).

Description

Advertising methode of internet}

1 is a flow chart of the Internet advertising method according to an embodiment of the present invention.

2 is a block diagram of a portal site according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

10: Portal Site 11: Ranking

12: Advertising Field

The present invention relates to an internet advertising method.

Internet portal sites and commercial sites provide users with articles or videos about news articles and other information. On the other hand, a certain area of the site is assigned an area for advertising to netizens. In addition, these portal sites provide search rankings for words that netizens (commonly known as those who use the Internet) search in real time, which shows what netizens are interested in.

  The present invention is to provide an Internet advertising method that can be marketed effectively to a user accessing an Internet site.

In one aspect of the present invention, there is provided an Internet advertising method comprising the steps of: (a) examining a word corresponding to a search rank of a portal site, and (b) displaying an advertisement matching the word.

The internet advertising method may further include (c) performing statistical processing on the number of times the advertisement is displayed.

Hereinafter, the Internet advertising method according to the present invention will be described in detail with reference to the accompanying drawings. In the description with reference to the accompanying drawings, the same components will be denoted by the same reference numerals regardless of the reference numerals and redundant description thereof will be omitted.

1 is a flow chart of an Internet advertising method according to an embodiment of the present invention, Figure 2 is a block diagram of a portal site according to an embodiment of the present invention. Referring to FIG. 2, the portal site 10, the search ranking column 11, and the advertisement column 12 are illustrated.

S11 is a step of searching for words corresponding to the search ranking of the portal site. The portal site 10 is a concept including not only a site providing information such as news, but also a site having a shopping mall character. Portal site 10 of the present embodiment means a server that provides a service in principle. Since the contents of the portal site server are visually displayed through the website, such a website is referred to as the portal site 10 in this embodiment.

As shown in FIG. 2, the portal site 10 uses a search keyword to search for specific information or news. The words 11a of these keywords are ranked in the search ranking column 11 according to the order of many searches. In this embodiment, the word " distilled spirit " 11a maintains the highest search rank in real time. The fact that the specific word 11a is maintained at the top of the search ranking means that the word 11a of the field that netizens are most interested at the moment. In this step S11, the portal site merely searches for the word 11a corresponding to the search rank by setting the search rank for the word 11a in the portal site 10.

S12 is a step of displaying an advertisement matching the word on the portal site. It is effective to advertise "A shochu" prepared in advance in the advertisement column 12 by matching the server of the portal site with the word "a shochu" 11a at the top of the search ranking. This is because netizens are interested in the word 11a, which is ranked first in real-time search, so they tend to look more focused on the related advertisements. The term "matched" here means an advertisement related to the word 11a.

S13 is a step of statistically processing the number of displayed advertisements. Advertisers can be billed with the appropriate advertising costs by processing statistics on how long they have been exposed or how many clicks have been made on an advertisement that matches the word 11a (" A shochu " in this embodiment). The number of times advertised here also means the exposure time.

Although the technical spirit of the present invention has been described in detail according to the above-described embodiments, the above-described embodiments are for the purpose of description and not of limitation, and a person of ordinary skill in the art will appreciate It will be understood that various embodiments are possible within the scope.

From the configuration of the above embodiment, it is possible to advertise suitable for the field of interest to the Internet site user.

Claims (2)

(a) searching for words corresponding to the search rank of the portal site; (b) displaying the advertisement matching the word on the portal site; The method of claim 1, (c) statistically processing the number of times the advertisement is displayed.
KR1020070044749A 2007-05-08 2007-05-08 Advertising methode of internet KR20090001660A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020070044749A KR20090001660A (en) 2007-05-08 2007-05-08 Advertising methode of internet

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020070044749A KR20090001660A (en) 2007-05-08 2007-05-08 Advertising methode of internet

Publications (1)

Publication Number Publication Date
KR20090001660A true KR20090001660A (en) 2009-01-09

Family

ID=40484721

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020070044749A KR20090001660A (en) 2007-05-08 2007-05-08 Advertising methode of internet

Country Status (1)

Country Link
KR (1) KR20090001660A (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010091030A3 (en) * 2009-02-04 2010-11-18 Google Inc. Advertising triggers based on internet trends
KR101460149B1 (en) * 2011-11-11 2014-11-11 한양대학교 산학협력단 Apparatus and method of determining relative distance and position using global positioning system information

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010091030A3 (en) * 2009-02-04 2010-11-18 Google Inc. Advertising triggers based on internet trends
KR101460149B1 (en) * 2011-11-11 2014-11-11 한양대학교 산학협력단 Apparatus and method of determining relative distance and position using global positioning system information

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