KR20080095148A - Advertising methode of internet - Google Patents

Advertising methode of internet Download PDF

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Publication number
KR20080095148A
KR20080095148A KR1020070039574A KR20070039574A KR20080095148A KR 20080095148 A KR20080095148 A KR 20080095148A KR 1020070039574 A KR1020070039574 A KR 1020070039574A KR 20070039574 A KR20070039574 A KR 20070039574A KR 20080095148 A KR20080095148 A KR 20080095148A
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KR
South Korea
Prior art keywords
content
internet
advertisement
field
web page
Prior art date
Application number
KR1020070039574A
Other languages
Korean (ko)
Inventor
황보의
Original Assignee
황보의
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 황보의 filed Critical 황보의
Priority to KR1020070039574A priority Critical patent/KR20080095148A/en
Publication of KR20080095148A publication Critical patent/KR20080095148A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Computer Interaction (AREA)
  • General Engineering & Computer Science (AREA)
  • Computing Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

An internet web page and an internet advertising method are disclosed. There is provided an Internet advertisement method comprising displaying content on a web page, and displaying an advertisement in a field that matches the content in a comment field for the content on a web page.

Description

Internet web page and internet advertising method {advertising methode of internet}

1 is a flow chart of the Internet advertising method according to an embodiment of the present invention.

2 is a block diagram of an Internet web page according to an embodiment of the present invention.

3 is a block diagram of an Internet web page according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

10: Webpage 11: Contents

12: Comment field

The present invention relates to an online advertising method.

Internet portal sites and commercial sites provide users with articles or videos about news articles and other information. In such news articles, opinion columns are formed so that Internet users can write opinions. Users who comment on news in a particular field are those who are very interested in that news field. You need targeted advertising for these users.

  The present invention is to provide an Internet advertising method that can be effectively marketed to a specific user accessing the Internet portal site.

According to an aspect of the present invention, there is provided an internet advertisement method comprising displaying content on a web page, and displaying an advertisement in a field that matches the content in an opinion field for the content on a web page.

The content may be news or video.

Another aspect of the present invention includes a content column and an opinion column in which an opinion can be written, wherein the opinion field is provided with an Internet web page characterized in that an advertisement field is displayed in which an advertisement matching the content of the content field is displayed.

The opinion column may further include a content column for writing. The content column may be in contact with the advertisement column.

The advertisement column may be linked to the homepage of the advertiser.

Hereinafter, an internet web page and an internet advertising method according to the present invention will be described in detail with reference to the accompanying drawings. In the description with reference to the accompanying drawings, the same components will be denoted by the same reference numerals regardless of the reference numerals and redundant description thereof will be omitted.

1 is a flow chart of an Internet advertising method according to an embodiment of the present invention, Figure 2 is a block diagram of a web page according to an embodiment of the present invention. Referring to FIG. 2, a web page 10, a content field 11, and an opinion field 12 are illustrated.

S11 is a step in which content is displayed on a web page. Portal sites or other sites that provide information to the Internet provide various contents in the content column 11 to which a predetermined area on the web page 10 is allocated. Such content may be news or video. Information such as news or video may be viewed while the user clicks on the content of the web page 10.

S12 is a step in which an advertisement of a field matching the content is displayed on a web page in the opinion column for the content. When content such as news is displayed on the web page 10, the Internet user may write his or her opinion in the comment field 12. To be precise, he writes his opinion in the content column 12b formed in the opinion column 12. The Internet users who are very interested in these fields are enough to leave their opinions on any content. Therefore, if the target advertisements for these users are targeted, the advertisement effect is great. In the present embodiment, as shown in FIG. 2, the content of the content column 11 is a news article that "the number of public officials will be increased by 50,000 by 2008." Therefore, the content of this content field 11 is a field that will be of interest to those who want to become public servants. Therefore, it is effective to form an advertisement column 12a in the opinion column 12 and to advertise "Gangnam Civil Academy" as shown in FIG. When the Internet user writes in the content column 12b of the opinion column 12, the gaze is compelled to see the contents of the advertisement in the advertisement column 12a, thereby making an effective advertisement.

After the step S12, the step of statistically processing the number of times the advertisement is exposed may proceed. By counting the number of times an ad is exposed, the site administrator provides the basis for the advertiser to pay the appropriate advertising fee.

3 is a block diagram of an Internet web page according to another embodiment of the present invention. Referring to FIG. 3, a web page 30, a content field 31, an opinion field 32, an advertisement field 32a, and a content field 32b are illustrated.

When accessing a portal site or a site that provides other information, a web page 30 is displayed, and a content column 31 providing information such as news is formed on the web page 30. In addition, an opinion field 32 is provided on the web page 30 in which opinions on the contents written in the content field 31 can be written. The Internet user can view information such as news on the web page 30, and the opinion thereof is also posted in the comment field 32.

In the opinion field 32, an advertisement field 32a is formed. The advertisement field 32a contains an advertisement, which is an advertisement in a field matching the content of the content field 31. As shown in FIG. 3, the content of the "entense population is rapidly increasing" is described in the centenzran 31. Therefore, the people who comment on this content are Internet users who have a lot of interest in obesity. For these users, an advertisement "Gangbuk Diet Club" is posted in the advertisement field 32a. In addition, the advertisement column 32a is linked to the homepage operated by the advertiser of the advertisement, and when clicked, the advertisement column 32a is connected to the corresponding site. In particular, it is preferable that the advertisement field 32a is in contact with the content field 32b, in order to ensure that the user receives an eye on the advertisement field 32a when writing.

Although the technical spirit of the present invention has been described in detail according to the above-described embodiments, the above-described embodiments are for the purpose of description and not of limitation, and a person of ordinary skill in the art will appreciate It will be understood that various embodiments are possible within the scope.

From the configuration of the above embodiment, it is possible to target the Internet user interested in the content.

Claims (7)

Displaying the content on the web page; Displaying an advertisement of a field corresponding to the content on the web page in an opinion column of the content; And And statistically processing the number of times the advertisement is exposed. The method of claim 1, Internet content method characterized in that the content is news. The method of claim 1, Internet content method, characterized in that the content is a video. A content field; Include a comment field where you can write a comment, The opinion column is formed on the Internet web page, characterized in that the advertisement field is displayed that matches the content of the content column. The method of claim 4, wherein The comment field is an Internet web page, characterized in that it further comprises a content column for writing. The method of claim 5, The content column is in contact with the advertisement web page, characterized in that the Internet. The method of claim 4, wherein The advertisement column is an internet web page, characterized in that linked to the homepage of the advertiser.
KR1020070039574A 2007-04-23 2007-04-23 Advertising methode of internet KR20080095148A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020070039574A KR20080095148A (en) 2007-04-23 2007-04-23 Advertising methode of internet

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020070039574A KR20080095148A (en) 2007-04-23 2007-04-23 Advertising methode of internet

Publications (1)

Publication Number Publication Date
KR20080095148A true KR20080095148A (en) 2008-10-28

Family

ID=40154946

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020070039574A KR20080095148A (en) 2007-04-23 2007-04-23 Advertising methode of internet

Country Status (1)

Country Link
KR (1) KR20080095148A (en)

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E601 Decision to refuse application