KR20090000633A - A system and method for providing marketing information - Google Patents

A system and method for providing marketing information Download PDF

Info

Publication number
KR20090000633A
KR20090000633A KR1020070024110A KR20070024110A KR20090000633A KR 20090000633 A KR20090000633 A KR 20090000633A KR 1020070024110 A KR1020070024110 A KR 1020070024110A KR 20070024110 A KR20070024110 A KR 20070024110A KR 20090000633 A KR20090000633 A KR 20090000633A
Authority
KR
South Korea
Prior art keywords
marketing
transaction
server
information
message
Prior art date
Application number
KR1020070024110A
Other languages
Korean (ko)
Inventor
이상현
Original Assignee
엘지엔시스(주)
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 엘지엔시스(주) filed Critical 엘지엔시스(주)
Priority to KR1020070024110A priority Critical patent/KR20090000633A/en
Publication of KR20090000633A publication Critical patent/KR20090000633A/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/02—Banking, e.g. interest calculation or account maintenance

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Technology Law (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

 The present invention relates to a system and method for providing marketing information. The present invention is provided with a transaction specialty determining unit for determining whether the marketing object is a full text of the financial transaction generated in at least one terminal device. As a result of the determination of the transaction specialization, in the case of a marketing transaction specialist, a transaction specialist branch unit is transmitted to a business server for financial transactions and also to a marketing server for marketing. A transaction specialty conversion unit for extracting only the transaction information required for marketing from the transaction specialty branch unit and reconfiguring the specialty format readable by the marketing server is provided. A marketing server is provided to receive the converted transaction text and to generate and provide a marketing text according to characteristics of each customer. According to the present invention as described above, there is an advantage in providing a variety of marketing in real time to the corresponding customer searched according to the specific field information of the transaction professional generated during the financial transaction.

Description

A SYSTEM AND METHOD FOR PROVIDING MARKETING INFORMATION}

1 is a block diagram of a financial system for general customer marketing.

2 is a block diagram of a marketing information providing system according to a preferred embodiment of the present invention.

FIG. 3 is a table illustrating field information commonly included in headers of transaction messages generated during financial transactions to explain the present invention.

4 is a flowchart illustrating a marketing information providing method according to an exemplary embodiment of the present invention.

Figure 5a is an illustration of a screen of the marketing professional displayed on the automated device according to the present invention.

5b is an exemplary view of a screen for a marketing professional displayed in an SMS format on a portable terminal device according to the present invention.

<Code Description of Main Parts of Drawing>

100: channel server 110: transaction judgment

120: database of specialized information 130: transaction quarter

140: transaction conversion unit 200: marketing server

210: customer information database 300: communication server

400: web server

The present invention relates to providing marketing information for each customer, and more particularly, to a marketing information providing system and method for performing marketing for each customer in real time through marketing information generated by a transaction message generated during a financial transaction.

In general, customers conduct financial transactions in a variety of ways. You can directly visit a financial institution to conduct a transaction through a window or a financial transaction through various automated devices installed at a predetermined place or a financial transaction through the Internet or a mobile terminal device.

As the financial transaction methods are diversified as above, the demand is increasing accordingly. In line with the demand, efforts to identify and analyze customers' tastes and use them in marketing are also increasing.

Customer marketing in accordance with the current financial transaction is made by the financial system configuration shown in FIG.

In this regard, first, automated devices such as automated teller machines (hereinafter referred to as "ATMs") and cash dispensers (hereinafter referred to as "CDs") installed in financial institutions or public places (10). When the transaction text is generated in the above, the transaction text is transmitted to the branch processor (hereinafter referred to as "BP") 30.

The BP 30 transfers the transaction message to an account host computer 40 (hereinafter referred to as a "host computer"), while at the same time, a customer relationship management server (CRM). 50 is also delivered to the integrated terminal 20 to receive the information for customer-specific marketing.

The integrated terminal 20 is a business terminal device installed in a financial institution and processes various tasks. For example, financial transactions are provided with various financial services, such as credit card business, deduction business, as well as account business, and therefore, programs must be provided separately in order to process the business. In order to process the account-based business must have a terminal program for processing it, and to process the card-based business must have a terminal program for processing it. Likewise, in order to process the marketing business, there must be a marketing program provided with a marketing screen.

However, there are the following problems in performing customer marketing in such a financial system configuration.

First, since the BP 30 cannot determine whether the transaction text received from the automation device 20 is a transaction text of a marketing target, the BP 30 delivers the transaction text to the host computer 40 as well as customer marketing. In order to provide customer information for performing the function of delivering to the integrated terminal (20).

In addition, the integrated terminal 20 has a hassle that the customer information necessary for marketing is input to the input screen of the separate marketing program in order to receive the full transaction and to market the customer. Since it takes a lot of time to input such customer information, there is a difficulty in linking with a real-time marketing server.

In addition, the BP 30 does not provide an enterprise application integration (EAI) function for linking with a server such as a card business server, a deduction business server except for an account server, and provides comprehensive financial transaction information. There is a problem that cannot be effectively used.

In addition, the BP 30 performs only a function of simply transferring the transaction text to the integrated terminal 20 as described above, and thus does not provide a function for converting the transaction text.

In addition, there is no database for storing rules or setting any rules for determining whether a transaction specialization is a marketing specialty of a marketing target.

Accordingly, an object of the present invention is to provide a system and method for providing marketing information that can be used for marketing information in real time and actively do customer marketing with reference to a transaction text generated during a financial transaction.

Another object of the present invention is to determine whether the transaction text generated during the financial transaction is the transaction text of the marketing target.

Still another object of the present invention is to provide a unified specialized format for various types of transaction specialization and to easily utilize in marketing.

In the marketing information providing method of the present invention for achieving the above object, the method comprising the steps of generating a transaction text in the terminal device that wants a financial transaction, determining whether the generated transaction text is a transaction text of the marketing target, the determination If the result is a marketing transaction specialist, converting it into a specialized format that can be selectively analyzed / processed by a marketing server and delivering it to the marketing server, after generating a marketing specialist in accordance with marketing conditions by referring to the converted marketing transaction specialist, Performing customer-specific marketing.

The marketing transaction message is included in the field information of the generated channel common header of the transaction message and is determined by a specific value assigned to the customer key separator.

When the specific value is '0', the generated transaction message is a general transaction message, and when the specific value has a value other than '0', it is the marketing transaction message.

If the generated transaction text is a general transaction text, it is delivered only to the work server that performs the financial transaction.

The marketing transaction message is delivered to the marketing server and at the same time to the corresponding business server.

The specialized format conversion extracts only field information related to the corresponding marketing server from the marketing transaction message and reconstructs the extracted field information.

If the transaction text can be analyzed / processed in the marketing server, the transaction text is transmitted to the marketing server without the text conversion.

The method may further include searching for and extracting appropriate marketing information through an algorithm determined according to characteristics of each customer when generating the marketing message.

When performing the marketing, the marketing message is displayed in at least one or more of a terminal device in which a financial transaction is carried out, a portable terminal device held by a customer, or an e-mail.

In addition, the marketing information providing system of the present invention for achieving the above object is a channel server for determining whether the marketing target is a full text of the financial transaction generated in at least one or more terminal devices, and the full text of the marketing target It is configured to include a marketing server that receives the transaction message from the channel server and generates a marketing message in accordance with the marketing conditions according to the characteristics of the customer, the channel server is characterized in that the marketing to receive the marketing message.

At least one server of the communication server for transmitting the marketing message to the portable terminal device or a web server for generating a URL (Uniform Resource Locator) of only the corresponding web documents in which the marketing information exists is further included.

The channel server, the transaction professional judging unit for determining whether the received transaction specialization is a transaction specialization of the marketing target, and if the result of the determination is a marketing transaction specialization transaction to send a branch processing to the corresponding business server and marketing server for marketing It includes a specialized branch unit, and a transaction specialty conversion unit for converting the transaction message transmitted from the transaction specialized branch unit into a specialized format that can be analyzed / processed by the marketing server.

It further comprises a specialized information database in which a specific rule for determining the marketing transaction text and a specific text format for specialized text conversion for the corresponding marketing server are stored.

The channel server transmits the transaction message to the corresponding business server when the determination result is a general transaction message.

The channel server receives marketing information from the marketing server and markets the marketing information to the customer through at least one of the terminal device, the communication server, and the web server.

The channel server transmits and displays marketing information to the corresponding terminal device while the customer is making a financial transaction.

The present invention having the configuration as described above has the advantage that can provide a variety of marketing information to the corresponding customer searched according to the specific field information of the transaction professional generated during the financial transaction.

Hereinafter, a marketing information providing system and method according to the present invention will be described in detail with reference to a preferred embodiment shown in the accompanying drawings.

2 is a block diagram of a marketing information providing system according to the present embodiment.

Referring to FIG. 2, various terminal devices 102 capable of making a financial transaction by a certain method are provided. The terminal device 102 is the same as an automation device, an integrated terminal, and a POS terminal.

The channel server 100 is configured to process a transaction message generated according to the financial transaction request of the terminal device.

The channel server 100 is provided with an adapter unit 104 installed in correspondence with the terminal device to receive the transaction message. The adapter unit 104 is the same as an automation device adapter, an integrated terminal adapter, and a POS terminal adapter.

And it is determined whether the type of the transaction specialty received through the one adapter, that is, whether it is a general trading specialty or a trading specialty (hereinafter referred to as "marketing trading specialty") that is the subject of marketing (hereinafter referred to as "trading specialty filtering service"). . The transaction specialty determination unit 110 is determined by the customer key delimiter having a specific value included in the transaction message. That is, in the terminal device, as shown in FIG. 3, a transaction message in which a channel common header exists is generated. Here, the shaded portion (ie, the customer key separator in the customer information and the customer information) of FIG. 3 is field information which is a reference when determining the full text of the marketing target, for the purpose of understanding in the description of the embodiment. The channel common header format is omitted in the present embodiment because it corresponds to a generalized known / public technology. However, it should be noted that the channel common header further includes customer information, that is, a customer key delimiter, for determining the type of transaction specialization. If the customer key delimiter is '0', it corresponds to a general transaction text. If the customer key delimiter is a specific value (value assigned by an administrator) other than '0', it corresponds to a marketing transaction text.

In this way, there is further provided a specialized information database 120 (hereinafter referred to as "specialized information DB") that stores the rules set to determine the type of transaction specialization. The specialized information DB 120 further stores a specialized conversion format which will be described in detail later.

In this case, when the transaction text message is performed as a result of performing the transaction text message filtering service (that is, when the customer key identifier is '0'), the transaction text message is transmitted to the work server 108 corresponding to the terminal device. The adapter unit 106 is provided. The adapter unit 106 is the same as a core banking adapter, an automated server adapter, and a card-based server adapter.

When the transaction specialization is a marketing transaction specialization, the marketing transaction specialization is received according to a result of performing the transaction specialization filtering service, and the branch is transferred to the business server 108 and the transaction specialization conversion unit 140 (hereinafter referred to as “special transaction specialization service”). ") / Is provided with a specialized transaction branch 130 for delivery.

In addition, the transaction conversion unit 140 converts the marketing transaction message received from the transaction branch system 130 into a predetermined special format with reference to the expert information DB 120 (hereinafter referred to as "transaction specialist conversion service"). Function.) The special format is a special format provided in advance for analysis by the marketing server 200 to be described later. For example, since the transaction text generated in the terminal device 102 has various forms, the marketing server 200 may more easily analyze / process the unified format of the marketing transaction text.

The converted marketing transaction text is output through the marketing server adapter 150.

Subsequently, the marketing server 200 is configured to receive the output marketing transaction text message and generate a text message (hereinafter referred to as "marketing text message") for each customer according to the characteristics of the customer. The marketing server 200 includes a search algorithm for searching for appropriate marketing information according to the characteristics of each customer in order to generate the marketing message, and an extraction algorithm for extracting marketing information searched by the search algorithm. In addition, the marketing server 200 serves to deliver the marketing message to the channel server 100 to be marketing to the customer in the channel server 100.

The marketing server 200 is configured in connection with a customer information database 210 (hereinafter referred to as a customer information DB) in order to receive the marketing transaction message and generate a marketing message for each customer accordingly. The DB 210 stores information necessary for generating a marketing including customer information, transaction information, payment information, loan information, product / content information, log information, and the like, and the marketing server 200 refers to the It is to create a marketing professional.

On the other hand, the channel server 100 in addition to the marketing via the terminal device 102 with reference to the marketing message, a mobile terminal device that the customer possesses, or a communication server 300 or web for marketing in a web form document The server 300 is configured to be connected to at least one server. In this configuration, in addition to such a configuration, the marketing server 200 may be directly connected / configured with at least one of the communication server 300 or the web server 400 to perform marketing.

Hereinafter, a marketing information providing method according to a preferred embodiment of the present invention having the configuration as described above will be described in detail step by step with reference to FIG.

4 is a flowchart illustrating a marketing information providing method according to an exemplary embodiment of the present invention.

Referring to Figure 4, the transaction text is generated by the customer who wants a financial transaction in a certain way (S10). The generated transaction message is transmitted to the channel server 100. For example, if a customer uses an automated device for account transfer, a transaction message for account transfer processing is generated in the automated device, and the generated transaction message is transmitted to the channel server 100. The channel server 100 receives the transaction message through the corresponding adapter.

The transferred transaction specialty checks whether the field information for determining whether to be a marketing target is set among the transferred transaction specialty field information by the transaction expert determination unit 110 (S12). In other words, the transaction filtering service is performed. The transaction specialty determination unit 110 determines whether the generated transaction specialization is a marketing transaction specialization based on the rules stored in the expert information DB 120 (S14). That is, the transaction determination unit 110 determines whether the customer key separator of the customer information is "0" or a specific value other than "0" in the generated channel common header of the transaction specialist. If it is a value, it is determined as a marketing transaction.

If the determination result is a general transaction text message (that is, when the customer key identifier is "0"), it is transmitted to the corresponding business server 108 (S15). For example, if the transaction message generated in the automation device is a general transaction message, the transaction message is directly transmitted to the automation server adapter, and the transferred transaction message is transmitted to the automation server to process a transaction.

On the contrary, if it is determined in the step S14 that the transaction specialization unit 110 is a marketing transaction specialty (that is, if the customer key delimiter is a specific value other than "0"), the transaction specialized branch unit 130 trades. Professional branch service is performed (S16). The transaction specialty branch unit 130 performs branch processing to simultaneously transmit the transaction message to the corresponding business server 108 and the transaction specialty conversion unit 140. For example, if the transaction text generated in the automation device is a marketing transaction text, the marketing transaction text is delivered to the automation server through the automation server adapter, and the transaction is processed. It is delivered.

In step S18, the transaction specialization converter 140 determines whether the marketing transaction specialization is a special format that can be analyzed / processed by the corresponding marketing server 200 (S18).

As a result of the determination, when the marketing transaction text message is a specialized format that can be analyzed / processed in the marketing server 200, the transaction text conversion unit 140 transmits the marketing transaction text message to the marketing server adapter 150.

On the contrary, if the marketing transaction text message is not a specialized format that can be analyzed / processed by the marketing server 200 in the step S18, the transaction text conversion unit 140 may be configured to execute the marketing transaction text message. A transaction specialized conversion service for converting a specialized format to be analyzed / processed by the server 200 is performed (S20). That is, the transaction specialty conversion unit 140 searches for the marketing information and the number of field information required by the corresponding marketing server 200 for the marketing transaction message, and in the marketing transaction message according to the searched field information. Extract field information. The transaction specialty converter 140 analyzes / extracts the extracted field information from the marketing server 200 based on the professional conversion format of the corresponding marketing server 200 stored in the specialty information DB 120. Convert the transaction text so that it can be processed. For example, the transaction number generated in the automated device may be a number or a letter. At this time, in the marketing server 200 to which the transaction text is transmitted, if the account number is recognized / processed only as a number, the transaction text with the account number is a letter and must be reconfigured with the transaction text with the account number. That is, the transaction specialization conversion service extracts and converts a specific field from the marketing transaction specialization so that the marketing server 200 can analyze / process.

The converted marketing transaction message is delivered to the marketing server 200 through the marketing server adapter 150 (S22).

Then, the marketing server 200 requests customer information DB 210 according to the delivered marketing transaction text. As described above, the customer information is information necessary for generating a marketing including customer information, transaction information, payment information, loan information, product / content information, log information, and the like.

According to the request of the marketing server 200, the customer information DB 210 updates the information contained in the transmitted marketing transaction message to the information of the corresponding customer. In addition, the customer information DB 210 extracts and provides information of the corresponding customer for the marketing transaction text stored in the customer information DB 210 (S24). For example, if the customer transfers the account through the automated device using his or her card, the customer information DB 210 updates the transaction information and uses the card number of the customer card as a key for various information of the customer. (I.e. account holding status, credit card use, etc.) is extracted and provided.

Then, the marketing server 200 performs a search according to a predetermined search algorithm for searching for appropriate and various marketing information according to the provided customer information (S26).

Subsequently, in the step S28, if there is marketing information necessary for the search result customer, the marketing server 200 extracts the marketing information for each customer through an extraction algorithm determined according to the search result and extracts the extracted marketing information. Generates a marketing message to be delivered to the terminal device by the content (S30).

 The generated marketing message is delivered to the channel server 100 by the marketing server 200 (S32).

The transmitted marketing message is transmitted to the corresponding terminal device 102 by the channel server 100 and provided to the customer (S34).

For example, FIG. 5A is a diagram illustrating a screen in which marketing is performed for a corresponding customer through a screen of the automated device (ie, an ATM) while a customer processes a transaction during a financial transaction through the automated device (ie, an ATM). If a customer who frequently uses internet banking normally processes a transaction through the automated device (ie, ATM), the marketing server 200 refers to the customer information of the customer and acquires information that the customer frequently uses internet banking. do. The marketing server 200 searches for and extracts a product advertisement (or Internet banking-only product advertisement) related to Internet banking through the customer information reference, through the channel server 100, and the automated device (ie, ATM). Through the customer is displayed on the screen of the automated device (ie ATM) during the transaction.

In addition, Figure 5b is an illustration of a marketing professional screen that is displayed in the SMS format on the mobile terminal of the customer when the customer financial transactions through the terminal device (102). The channel server 100 is connected to the communication server 300 while the customer makes a transaction during the financial transaction through the terminal device 102 or in the marketing server 200 as a portable terminal device of the customer. The searched and extracted marketing message is used to perform marketing to the customer using SMS. In other words, it is possible to provide marketing information through various channels through channel integration of customer contacts.

In addition, the marketing server 200 may be associated with a web server (not shown) in providing marketing information to a customer. In this case, the marketing server 200 does not generate a marketing message that includes the entire advertisement for the product as in step S30, but based on the marketing information retrieved in step S26. Marketing may be performed by generating only a URL (Uniform Resource Locator) of the corresponding web documents as a whole.

As such, in the present invention, various marketing can be provided to the corresponding customer searched according to specific field information of the transaction specialist generated during the financial transaction in real time.

The scope of the present invention is not limited to the above embodiments, and many other modifications based on the present invention will be possible to those skilled in the art within the above technical scope.

As described above, according to the marketing information providing system and method of the present invention, it is possible to provide various marketing in real time to a corresponding customer searched according to specific field information of a transaction specialist generated during a financial transaction.

In addition, it will be possible to perform the most appropriate marketing accordingly by effectively utilizing the comprehensive financial transaction information of the customer to the customer currently doing financial transactions through the financial terminal device.

In addition, since marketing is performed through the SMS or e-mail format to a corresponding customer who is currently making a transaction or completed a transaction using a financial terminal device, marketing to various channels will be possible.

Claims (16)

Generating a transaction message in a terminal device for a financial transaction, Determining whether the generated transaction specialization is a transaction specialization of a marketing target; If the result of the determination is a marketing transaction specialist, converting it into a specialized format that can be selectively analyzed / processed by the marketing server and transferring the same to the marketing server; and And generating a marketing message corresponding to the marketing condition by referring to the converted marketing transaction message, and then performing marketing for each customer. The method of claim 1, The marketing transaction text message is included in the field information of the channel common header of the generated transaction text message, characterized in that it is determined by a specific value assigned to the customer key delimiter. The method of claim 2, If the specific value is '0', the generated transaction message is a general transaction message; and if the specific value has a value other than '0', the marketing information providing method is characterized in that the marketing transaction message. The method of claim 1 or 3, If the generated transaction is a general transaction specialization, marketing information providing method characterized in that it is delivered only to the business server that performs the financial transaction. The method of claim 1, The marketing transaction text message is delivered to the marketing server and at the same time the marketing information providing method characterized in that it is delivered to the business server. The method of claim 1, The specialized format conversion is a marketing information providing method characterized in that to extract only the field information related to the marketing server in the marketing transaction message and reconstructed the extracted field information. The method according to claim 1 or 6, And if the transaction text is analyzed / processed in the marketing server, the marketing information is delivered to the marketing server without the text conversion. The method of claim 1, Searching and extracting the appropriate marketing information through the algorithm determined according to the characteristics of each customer when generating the marketing message further comprising the marketing information providing method. The method of claim 8, When performing the marketing, the marketing specialty may be displayed in at least one or more of a terminal device in which a financial transaction is performed, a portable terminal device possessed by a customer, or an e-mail method. How to provide marketing information. A channel server that determines whether the marketing object is a professional for a financial transaction text generated from at least one terminal device; and In the case of the specialty of the marketing target, the marketing server receives the transaction specialty from the channel server and includes a marketing server for generating the marketing specialty according to the marketing condition according to the characteristics of each customer. The channel server is provided with the marketing professional marketing information providing system, characterized in that for performing marketing. The method of claim 10, At least one server of the communication server for transmitting the marketing message to the portable terminal device or a web server for generating only the URL (Uniform Resource Locator) of the corresponding web documents in which the marketing information is present is further included. Marketing Information Provision System. The method of claim 10, The channel server, A transaction specialty judging unit for determining whether the received transaction specialization is a transaction specialization of a marketing target; In the judgment result, if the marketing transaction specialist, the transaction specialty branch for transmitting the branched processing to the corresponding business server and the marketing server for marketing; The marketing information providing system, characterized in that it comprises a transaction specialty conversion unit for converting the transaction message transferred from the transaction specialized branch into a specialized format that can be analyzed / processed by the marketing server. The method of claim 12, And a specialized information database in which a specific rule for determining the marketing transaction text and a specific text format for a text conversion suitable for a corresponding marketing server are stored. The method of claim 12, And the channel server transmits the transaction message to a corresponding business server if the transaction message is a general transaction message. The method of claim 10, The channel server receives marketing information from the marketing server and marketing to the customer through at least one of the terminal device, the communication server, or a web server. The method of claim 10, The channel server is a marketing information providing system, characterized in that for delivering the marketing information to the terminal device during the customer financial transactions.
KR1020070024110A 2007-03-12 2007-03-12 A system and method for providing marketing information KR20090000633A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020070024110A KR20090000633A (en) 2007-03-12 2007-03-12 A system and method for providing marketing information

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020070024110A KR20090000633A (en) 2007-03-12 2007-03-12 A system and method for providing marketing information

Publications (1)

Publication Number Publication Date
KR20090000633A true KR20090000633A (en) 2009-01-08

Family

ID=40483784

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020070024110A KR20090000633A (en) 2007-03-12 2007-03-12 A system and method for providing marketing information

Country Status (1)

Country Link
KR (1) KR20090000633A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102182131B1 (en) * 2020-04-22 2020-11-24 주식회사쿠콘 System and method for facilitating loan service and computer program for the same

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102182131B1 (en) * 2020-04-22 2020-11-24 주식회사쿠콘 System and method for facilitating loan service and computer program for the same

Similar Documents

Publication Publication Date Title
US7231593B1 (en) System and method for managing a spreadsheet
CN113093958A (en) Data processing method and device and server
JP7044591B2 (en) Information processing equipment, information processing methods and information processing programs
KR20090000633A (en) A system and method for providing marketing information
KR20090063805A (en) Method and system for managing illegal finance deal information and unitedly carrying out verification and report preparation and registration for suspicion deal
KR100688020B1 (en) System, method and banking terminal for customer relationship management integrating the plurality of banking channels
US20130054345A1 (en) Data mining
KR100367294B1 (en) Electronic-Banking integration interface system
KR100352652B1 (en) System &amp; method for real-time account transfers with firm banking network based on network
KR20080104919A (en) Server for customer satisfaction and program recording medium
US20240070779A1 (en) Data mapping method and system
US20230419279A1 (en) Systems and methods for real-time billpay using credit-based products
KR20090057197A (en) System for loan related to stock price index
KR20170007501A (en) Integrated system for managing financial accounts
KR20160108906A (en) Integrated system and method for managing financial accounts
KR100321642B1 (en) Electronic-Banking integration interface system
CN115080853A (en) Information pushing method and device, electronic equipment, storage medium and program product
Ashtankar et al. Consumer Acceptance of Online Banking in Mumbai Region
CN113094507A (en) Client application information feedback method and device, client and equipment
KR20030054431A (en) Prepayment System &amp; Method as a generalized network wise settlement method.
KR20100011779A (en) System and method for providing interest/retention item information by using self planner and recording medium
KR20100011752A (en) System and method for providing interest item information by using self planner and recording medium
KR100642081B1 (en) System and Method for Connecting Client to Branch, Recording Medium and Information Storing Medium
CN113793224A (en) Electronic policy service processing method and device, electronic equipment and storage medium
KR20210004270A (en) A method for rasing nonprofit fund using scraping technology, and a system therefor

Legal Events

Date Code Title Description
N231 Notification of change of applicant
WITN Withdrawal due to no request for examination