KR20090000268A - Advertisement system for online marketplace with tags - Google Patents

Advertisement system for online marketplace with tags Download PDF

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Publication number
KR20090000268A
KR20090000268A KR1020070014116A KR20070014116A KR20090000268A KR 20090000268 A KR20090000268 A KR 20090000268A KR 1020070014116 A KR1020070014116 A KR 1020070014116A KR 20070014116 A KR20070014116 A KR 20070014116A KR 20090000268 A KR20090000268 A KR 20090000268A
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South Korea
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advertisement
tag
affiliate
hub
blog
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KR1020070014116A
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Korean (ko)
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이상엽
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이상엽
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Priority to KR1020070014116A priority Critical patent/KR20090000268A/en
Publication of KR20090000268A publication Critical patent/KR20090000268A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V30/00—Character recognition; Recognising digital ink; Document-oriented image-based pattern recognition
    • G06V30/10—Character recognition
    • G06V30/22—Character recognition characterised by the type of writing
    • G06V30/226—Character recognition characterised by the type of writing of cursive writing
    • G06V30/2268—Character recognition characterised by the type of writing of cursive writing using stroke segmentation
    • G06V30/2272—Character recognition characterised by the type of writing of cursive writing using stroke segmentation with lexical matching

Abstract

An online affiliate marketing system using a tag is provided to inform a visitor of an advertisement of goods which is closely related to a post by visiting a web site and a blog. An advertiser purchases a tag word(key word) from an advertisement hub company or register the tag with an advertisement hub server after obtaining permission to use the tag and entrusts the advertisement. An affiliate registers a website and a blog and makes a contract with the advertisement hub company at the same time(S21). The affiliate inserts a script of the advertisement, provided by the advertisement hub company, in a post area of the operating web site(S22). When the affiliate makes out a post and inputs the tag word at the web site and the blog(S23). The advertiser is matched with the tag word which the advertiser purchases in that case, the advertisement entrusted by the merchant is transmitted to an area, in which a script of the web site operated by the affiliate is inserted, from the server of the advertisement hub company.

Description

태그를 이용한 온라인 제휴마케팅 시스템 { advertisement system for online marketplace with tags}Online affiliate marketing system using tags {advertisement system for online marketplace with tags}

도1은 본 발명에 따른 태그 제휴마케팅 개략도1 is a schematic diagram of tag affiliate marketing according to the present invention.

도2는 본 발명에 따른 광고 시스템의 흐름도2 is a flowchart of an advertisement system according to the present invention.

본 발명은 태그와 제휴마케팅 기법으로 이루어진 온라인 광고시스템에 관한 것으로, 보다 상세하게는 머천트(광고주)와 광고허브회사, 어필리에이트(광고를 사용 하려는 자)로 이루어진다. 광고주는 광고허브회사에서 태그어(KeyWord)를 구매하거나, 사용을 허가 받아 광고허브 서버에 등록하고 광고를 위탁하며, 어필리에이트는 광고허브회사와 광고유치 계약과 동시에 운영하는 웹사이트 또는 블로그를 등록하고, 운영중인 웹사이트의 포스트 영역에 광고허브회사가 제공하는 광고 스크립트를 삽입 한다. 어필리에이트가 자신의 웹사이트 또는 블로그에 포스트를 작성하고 태그어를 입력했을 때, 머천트(광고주)가 광고허브회사로부터 구입한 태그어(KeyWord)와 매칭 되는 경우 광고허브회사의 서버로부터 어필리에이트가 운영하 는 웹사이트의 스크립트가 삽입 된 영역에 머천트가 위탁한 다양한 형태의 광고가 전송되어 보여지게 된다. 방문객들은 웹사이트 또는 블로그에 방문해서 포스트를 읽은 후 포스트와 밀접한 관련이 있는 관련 상품 등의 광고를 보게 되고 이러한 광고의 노출은 광고 효과를 극대화 시키는 효과가 있다. 또, 포스트에 달린 태그가 광고허브회사로부터 머천트에게 판매 되거나 등록 된 태그어가 아닐 경우엔 광고가 노출 되지 않음으로, 웹사이트 방문객들에게도 관련성 적은 무분별한 광고의 노출로 포스트의 가독성이 떨어지거나 불쾌해지는 것을 막을 수 있다. 또 기존의 광고 시스템은 블로그 또는 웹사이트 운영자의 관심분야에 국한된 광고의 노출만 가능하여 운영자로부터 관심분야로 선택 받지 못한 분야의 광고는 노출이 될 수 없거나, 광고허브 서버가 보내주는 관련성 적은 광고를 노출 시켜주는 방식으로 그 광고효과에 한계가 있으나, 태그를 이용한 광고기법에서는 어필리에이터의 관심분야와 상관 없이 불특정 다수의 웹사이트와 블로그에서 컨텐츠와 밀접한 관련이 있는 최대로 타겟팅 된 광고의 노출이 가능하다.The present invention relates to an online advertising system consisting of a tag and affiliate marketing techniques, and more specifically, it consists of a merchant (advertiser), an advertising hub company, affiliate (people who want to use the advertisement). Advertisers purchase a TagWord from an advertising hub company, register with the ad hub server and entrust the advertisement with permission to use, and Affiliate registers a website or blog operated at the same time as the advertisement hub contract with the advertising hub company. Then, insert the advertisement script provided by the advertising hub company in the post area of the active website. When Affiliate writes a post on his website or blog and enters a tag word, if the merchant matches the Tag Word purchased from the Ad Hub company, the Affiliate is sent from the server of the Ad Hub company. The various types of advertisements commissioned by the merchant are sent to the area where the script of the operating website is inserted. Visitors visit a website or blog, read a post, and see advertisements such as related products that are closely related to the post. The exposure of these advertisements can maximize the effectiveness of the advertisement. In addition, if the tag attached to the post is not a tag word that is sold or registered to the merchant from the advertisement hub company, the advertisement is not exposed. Therefore, the irrelevant and irrelevant exposure to the website visitors may cause the post's readability or discomfort. You can stop it. In addition, the existing advertising system can only display ads that are limited to the interests of the blog or website operator, so that ads in areas not selected by the operator as the interests can not be exposed, or the advertisements server sends less relevant advertisements. Although the advertising effect is limited by the exposure method, the advertising technique using the tag enables the exposure of the maximum targeted advertisements that are closely related to the content on a large number of unspecified websites and blogs regardless of the interests of the applicator. Do.

본 발명은 상기와 같은 종래의 문제를 보완하기 위한 것으로, 광고의 효과를 최대화 하기 위하여 블로거 또는 컨텐츠 제작자들이 스스로 정한 포스트의 내용을 부각시키는 핵심키워드(태그)를 통한 광고 기법을 제공하는 것이다.The present invention is to supplement the conventional problem as described above, and to provide an advertising technique through a key keyword (tag) to highlight the content of the post set by the bloggers or content producers in order to maximize the effect of the advertisement.

머천트가 광고허브회사에 광고 위임 계약과 태그(키워드)를 구매하고 광고를 위임하는 단계와; 어필리에이트가 광고허브회사와 광고 유치 계약과 블로그 주소 또는 웹사이트 주소를 입력을 하면, 블로그 또는 운영중인 웹사이트에 광고 삽입을 가능케 하는 스크립트를 생성해주는 단계와; 어필리에이트가 자신의 블로그 또는 운영중인 웹사이트에 생성 된 스크립트를 삽입하는 단계와; 어필리에이트가 블로그 또는 운영중인 웹사이트에 포스팅을 하고 태그어를 입력하면 광고허브의 서버로부터 태그어와 매칭 되는 키워드로 등록된 광고들을 전송 받아 블로그 또는 웹사이트의 특정 영역에 노출 시켜주는 단계와; 방문자에게 노출 되거나 클릭이 일어날 경우에 정해진 수익률 배분정책에 따라서 수익을 배분하는 단계를 포함하는 것을 특징으로 한다.The merchant purchasing the advertisement delegation contract and tag (keyword) to the advertisement hub company and delegating the advertisement; When Appliate enters an advertisement attraction contract and a blog address or a website address with the advertisement hub company, generating a script for inserting an advertisement into a blog or an active website; Inserting the generated script into an affiliate blog or an active website of the affiliate; Affiliate posts to a blog or a running website and inputs a tag word, receiving advertisements registered with keywords matching the tag word from the server of the advertisement hub and exposing the specific area of the blog or website; In the event that the visitor is exposed or clicked, the method may include distributing revenue according to a predetermined rate distribution policy.

이하, 본 발명의 실시예를 첨부한 도면을 참조하여 상세하게 설명하면 다음과 같다.Hereinafter, an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

본 발명의 태그 제휴마케팅 개략도에 나타낸 바와 같이, 광고를 위탁하고자 하는 머천트(100), 머천트가 등록한 태그와 광고를 위탁받고 어필리에이트의 광고 영역에 태그매칭을 통해서 광고를 전송하는 광고허브서버(110), 광고를 유치하여 수익을 내려는 어필리에이터의 블로그 또는 웹사이트(120), 각종 포스트 수집 사이트와 포탈, 미디어 등의 인터넷(130), 개인 단말기를 통해서 컨텐츠 또는 광고를 조회하는 방문객(140) 등의 조합으로 이루어진다.As shown in the tag affiliate marketing schematic diagram of the present invention, the merchant 100 to entrust the advertisement, the advertisement hub server 110 that entrusts the tag and the advertisement registered by the merchant and transmits the advertisement to the advertisement area of the affiliate through tag matching. ), Blogs or websites 120 of the appliers to attract profits by attracting advertisements, Internet 130 such as various post collection sites and portals, media, visitors 140 to search contents or advertisements through personal terminals, etc. Is made up of a combination.

머천트(100)가 광고 허브 회사의 서버(110)에 태그를 구매 또는 허가를 받아 등록한다.(s21)The merchant 100 registers with the purchase or permission of the tag in the server 110 of the advertising hub company (s21).

어필리에이터(120)가 광고 허브 회사(110)와 광고제휴에 관한 계약을 맺고 자신이 운영중인 블로그나 웹사이트의 특정 영역(120)에 광고 허브 회사(110)로부터 제공 받은 광고 스크립트를 삽입한다.(s22)The applicator 120 enters into a contract with the advertising hub company 110 and inserts an advertisement script provided from the advertising hub company 110 into a specific area 120 of a blog or website that is operated by the advertising hub company 110. (s22)

어필리에이터가 자신이 운영중인 블로그나 웹사이트(120)에 각종 미디어 컨텐츠를 등록하고 관련 태그를 입력한다.(s23)The applicator registers various media contents in the blog or website 120 which he is operating and inputs the relevant tags.

광고 허브 회사의 서버(110)는 어필리에이터의 블로그나 웹사이트(120)에 태그가 등록 되면, 머천트(100)가 등록한 태그와 매칭이 되는 지를 판단한다.(s24)When a tag is registered in the blog or website 120 of the applier, the advertisement hub company 110 determines whether the tag matches the registered tag of the merchant 100 (s24).

매칭 되는 태그가 있으면 위탁받은 광고를 어필리에이터의 웹페이지의 광고영역(120)에 전송하여 노출시킨다.(s25)If there is a matching tag, the entrusted advertisement is transmitted to the advertisement area 120 of the web page of the applicator to be exposed (s25).

어필리에이터의 웹페이지(120)로부터 노출시킨 광고의 조회, 클릭(140) 등이 발생하면 광고 허브 회사 서버(110)로 정보를 전송하여 저장한다.(s26)When the inquiry, click 140, etc. of the advertisement exposed from the web page 120 of the applicator occurs, the information is transmitted and stored to the advertisement hub company server 110 (s26).

머천트(100)에게 광고 효과를 report 하고, 어필리에이터(120)에게 광고 유치를 통해서 발생한 수익을 배분한다.Report the advertising effect to the merchant 100, and distributes the revenue generated through the advertising attract to the applicator (120).

이상과 같이 본 발명에 의하면, 광고주는 훨씬 더 다양한 웹사이트와 블로그에 방문자들의 목적 또는 관심에 부합하는 최적의 타겟팅 된 광고마케팅을 실시 할 수 있으며, 웹사이트 운영자는 관련성이 적은 무분별한 광고의 노출로 방문객들로부터의 불만을 해소 할 수 있다.As described above, according to the present invention, advertisers can implement optimally targeted advertising marketing to meet a visitor's purpose or interest on a much wider variety of websites and blogs. Can resolve complaints from visitors.

Claims (1)

온라인 광고의 형태에 있어서 태그의 매칭을 통해서 광고를 실시 하는 것To advertise through matching tags in the form of online advertising
KR1020070014116A 2007-02-12 2007-02-12 Advertisement system for online marketplace with tags KR20090000268A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101886738B1 (en) * 2017-08-03 2018-08-09 주식회사 카카오 Apparatus and user device for providing feedback effect to postings in social network services

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101886738B1 (en) * 2017-08-03 2018-08-09 주식회사 카카오 Apparatus and user device for providing feedback effect to postings in social network services
US10789317B2 (en) 2017-08-03 2020-09-29 Kakao Corp. Apparatus and user device for providing feedback effect about posts on social network services

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