KR20110127031A - Method, system and computer-readable recording medium for providing user-customized information using pos data - Google Patents
Method, system and computer-readable recording medium for providing user-customized information using pos data Download PDFInfo
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- KR20110127031A KR20110127031A KR1020100046643A KR20100046643A KR20110127031A KR 20110127031 A KR20110127031 A KR 20110127031A KR 1020100046643 A KR1020100046643 A KR 1020100046643A KR 20100046643 A KR20100046643 A KR 20100046643A KR 20110127031 A KR20110127031 A KR 20110127031A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
Abstract
Description
The present invention relates to a method, a system and a computer readable recording medium for providing customized information using point of sales (POS) information, and more particularly, to a variety of stores existing online or offline. Collect and collect POS information generated by the user, and collect personalized expenditure information or customized advertisement information by referring to POS information about a specific user collected through the collected user through a secure channel such as e-mail. A method, system, and computer-readable recording medium for providing personalized information while protecting personal information while providing the same to a personal computer.
Point of sales (POS) information refers to any type of information that can be obtained through a cash machine or a terminal device connected to a computer when a product or service of a store is sold. Generally, POS information , The sales trend of the product, the time of day it was sold, the product that was not sales, the comparison of sales with similar or competing products, the correlation between the selling price and the quantity sold, the age group, gender, Information on characteristics and the like can be grasped.
Since the POS information includes various information on the sale of goods or services, it has the potential to be very useful in the field of marketing. However, since the POS information may contain sensitive personal information about the purchase goods, payment methods, etc. of the buyer, it is true that there are many restrictions in collecting or utilizing the POS information. In particular, in the case of using the POS information without the purchaser's consent, advertising behavior such as advertising may not only constitute an illegal act under the law, but may also cause adverse effects in terms of marketing.
In addition, since POS information is conventionally collected and managed by a group of stores (for example, stores belonging to the same franchise and stores belonging to the same affiliated company) that share POS information, all POSs generated from various stores are There was a limitation that it was difficult to collect and manage the information collectively. In other words, even if some POS information is available with the buyer's consent, it is impossible to collect all the POS information about the buyer, so that the purchase history of the buyer cannot be understood. The problem arises that it can be difficult to provide matching user-specific information.
Therefore, in providing customized information using POS information, there is a need for a technology for providing personalized information that is more suitable for the user's disposition while protecting personal information of the user.
The object of the present invention is to solve all the problems of the prior art described above.
In addition, another object of the present invention is to collect and collect POS information generated in various stores existing on-line or off-line, and personalized such as household accounts to the user by referring to the integrated POS information about a specific user By providing spending information or customized advertisement information, it is possible to provide customized information corresponding to the true purchase tendency of the user.
In addition, another object of the present invention is to provide a user-customized information through a channel secured only to users who agree to use the POS information, to protect the user's personal information.
Representative configuration of the present invention for achieving the above object is as follows.
According to an aspect of the present invention, a method for providing customized information using Point of Sales (POS) information, the method comprising: (a) a product or service generated by selling goods or services in a plurality of stores online or offline; Collecting POS information, and (b) providing personalized expenditure information for the specific user with reference to the POS information generated by the purchase of the specific user among the collected POS information. A method is provided.
According to another aspect of the present invention, a system for providing customized information using Point of Sales (POS) information, the POS information generated by the sale of goods or services in a plurality of stores online or offline POS information collecting unit to collect, and the expenditure information providing unit for providing personalized expenditure information to the specific user with reference to the POS information generated by the purchase of a specific user of the collected POS information; A system is provided.
In addition, there is provided another method, system, and computer readable recording medium for recording a computer program for carrying out the method for implementing the present invention.
According to the present invention, since the user can provide a predetermined account book that collects the integrated POS information for each user and records the expenditure of the user purchasing the goods or services through online and offline stores, It can help you manage your property effectively.
According to the present invention, by using the integrated POS information can provide customized information that meets the user's true purchase tendency, the effect of improving the user's satisfaction and at the same time improve the advertising effect is achieved.
According to the present invention, it is possible to protect the user's personal information while providing personalized information corresponding to the user's true purchase tendency, thereby reducing the user's rejection caused by the provision of the user's personalized information and induce the user's active participation. Effect is achieved.
1 is a view showing a schematic configuration of an entire system according to an embodiment of the present invention.
2 is a diagram illustrating an internal configuration of an
3 is a diagram exemplarily illustrating a configuration in which personalized expenditure information is provided to a buyer with reference to POS information according to an embodiment of the present invention.
DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.
DETAILED DESCRIPTION Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.
[Preferred Embodiments of the Invention]
In the present specification, point of sales (POS) information may be obtained through a terminal device such as a cash machine, a server, or a computer connected thereto when a product or service of a store existing online or offline is sold. Meaning all types of information, for example, may include information about the identifier of the product or service, the place of sale, the date and time of sale, the selling price, the quantity sold, the total sales amount, the buyer, the means of payment and the like.
In the present specification, the advertisement information is data, such as text, an image, a video, an audio, a link (for example, a web link), or a content composed of a combination of at least two of them. The concept includes information, a message that an advertiser wants to publicize, coupon information related to an advertiser, prize information, and the like, and should be broadly interpreted. More specifically, in the present specification, advertisement information is a term that collectively refers to digital information itself or contents of such digital information accessible through a communication network. For example, such advertisement information may include documents, photographs, videos, cartoons, It may be a map, a web page, a blog, a mini homepage, a sound, a music, a skin, an avatar, or one of user created content (UCC) and company created content (CCC). In addition, the advertisement information may include linkage information with other advertisements or advertisement information such as hyperlinks.
Configuration of the entire system
1 is a view showing a schematic configuration of an entire system according to an embodiment of the present invention.
As shown in FIG. 1, the entire system of the present invention may include a
First, the
Next, according to an embodiment of the present invention, the
Next, the
More specifically, the
Next, the
Configuration of
Hereinafter, the internal structure of the
2 is a diagram illustrating an internal configuration of an
As shown in FIG. 2, the
First, according to an embodiment of the present invention, the POS
In addition, according to an embodiment of the present invention, the POS
Next, according to one embodiment of the present invention, the
Spending information is typically managed by the user, or by each store or by each payment method. In the former case, the user spends too much time and effort. There is a problem that it is difficult to manage the spending information on the store or all payment methods integrated. On the contrary, according to the present invention, a remarkably advantageous effect is achieved in which the user can receive and manage all expenditure information related to him in an integrated manner.
Meanwhile, according to an embodiment of the present invention, in order to protect personal information, the
Next, according to an embodiment of the present invention, the advertisement
More specifically, the advertisement
3 is a diagram exemplarily illustrating a configuration in which personalized expenditure information is provided to a buyer with reference to POS information according to an embodiment of the present invention.
Referring to FIG. 3, a user A purchases weekly magazine 1 at 3,000 won using cash or credit card c at an offline bookstore a located in Yeoksam-dong, Gangnam-gu, Seoul, and credit card d at an online bookstore b on May 14, 2010. You can assume that you purchase novel 2 for 12,000 won using.
In this case, the
In addition, the
In the present invention described above, only the method and system for providing personalized spending information or customized advertisement information as user-customized information is mentioned, but is not necessarily limited thereto, and the method and system of the present invention are the types listed above. It should be noted that the present invention can be sufficiently applied to provide general contents other than the information.
On the other hand, the statistical information providing unit (not shown) according to an embodiment of the present invention by analyzing the POS information collected for each user integrally, the trend of sales of the product, the time of sale of the product, poor sales, similar products or competition The comparison with the product, the correlation between the selling price and the quantity sold, information about the age group, gender, and other characteristics of the user who purchases the product may be obtained, and the information may be provided to the advertiser or the user.
On the other hand, the
The
Finally, the
Embodiments according to the present invention described above may be implemented in the form of program instructions that may be executed by various computer components, and may be recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.
Although the present invention has been described by specific embodiments such as specific components and the like, but the embodiments and the drawings are provided to assist in a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations can be made from these descriptions.
Accordingly, the spirit of the present invention should not be limited to the above-described embodiments, and all of the equivalents or equivalents of the claims, as well as the appended claims, fall within the scope of the spirit of the present invention. I will say.
100: Network
200: information providing system
210: POS information collection unit
220: spending information provider
230: advertising information provider
240: database
250: communication unit
260: control unit
300: user terminal device
400: server
310: POS information generated in offline bookstore a
320: POS information generated in the online bookstore b
330: Online account book provided to User A
Claims (19)
(a) collecting POS information generated by selling goods or services in a plurality of stores online or offline, and
(b) providing personalized expenditure information for the specific user by referring to the POS information generated by the purchase of the specific user among the collected POS information
How to include.
The POS information,
At least one of an identifier of a store selling a product or a service, an identifier of the product or service, an identifier of a user who purchased the product or service, a date and time of sale of the product or service, a sale price, a sale quantity, a total sales amount, a payment method A method comprising information relating to one.
At least some of the plurality of stores,
Forming a group of stores sharing POS information with each other.
In step (a),
And collecting only POS information generated by the purchase of the user who has agreed to the collection of the POS information.
The personalized spending information,
And at least one of a spending date, a spending summary, and a spending amount of the specific user.
In step (b),
And providing the personalized expenditure information to the specific user periodically or aperiodically in the form of an online account book.
In step (b),
Providing said personalized expenditure information over a secured channel.
(c) providing customized advertisement information to the specific user by referring to the POS information generated by the purchase of the specific user among the collected POS information
≪ / RTI >
(d) Sales trends of the goods or services, time periods in which the goods or services are sold, products or services that are poor in sales, comparisons with similar products / services or competitive products / services, with reference to the collected POS information. And providing the advertiser or the user with information about the correlation between the selling price and the selling quantity, the age group, gender, and other characteristics of the user purchasing the product or service.
A POS information collecting unit for collecting POS information generated by selling goods or services in a plurality of stores online or offline, and
An expenditure information providing unit which provides personalized expenditure information to the specific user by referring to the POS information generated by the purchase of a specific user among the collected POS information.
System comprising a.
The POS information collection unit,
As the POS information, an identifier of a store selling a product or a service, an identifier of the product or service, an identifier of a user who purchased the product or service, a date and time of sale of the product or service, a unit price of a product, a sale quantity, a total amount of sales And collecting information regarding at least one of the payment means.
At least some of the plurality of stores,
A system characterized by forming a group of stores that share POS information with each other.
The POS information collection unit,
And collect only the POS information generated by the purchase of the user who has agreed to the collection of the POS information.
The spending information provider,
And provide, as the personalized expenditure information, at least one of expenditure date, expenditure summary, and expenditure amount of the specific user.
The spending information provider,
And provide the personalized spending information to the specific user periodically or aperiodically in the form of an online account book.
The spending information provider,
Providing the personalized spending information through a secured channel.
An advertisement information providing unit that provides user-specific advertisement information to the specific user by referring to the POS information generated by the purchase of the specific user among the collected POS information.
The system further comprises.
With reference to the collected POS information, the sales trend of the product or service, the time period in which the product or service was sold, the product or service that was poor in sales, the comparison with the similar product / service or competitive product / service, and the sale price And a statistical information providing unit for providing an advertiser or a user with information about a correlation between the quantity sold and the quantity sold, the age group, gender, and other characteristics of the user who purchases the product or service.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020100046643A KR20110127031A (en) | 2010-05-18 | 2010-05-18 | Method, system and computer-readable recording medium for providing user-customized information using pos data |
Applications Claiming Priority (1)
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KR1020100046643A KR20110127031A (en) | 2010-05-18 | 2010-05-18 | Method, system and computer-readable recording medium for providing user-customized information using pos data |
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KR20110127031A true KR20110127031A (en) | 2011-11-24 |
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KR1020100046643A KR20110127031A (en) | 2010-05-18 | 2010-05-18 | Method, system and computer-readable recording medium for providing user-customized information using pos data |
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2015076998A1 (en) * | 2013-11-20 | 2015-05-28 | Mastercard International Incorporated | Methods, systems and computer readable media for determining a relational strength index associated with a plurality of merchant entities |
WO2018027779A1 (en) * | 2016-08-11 | 2018-02-15 | 王志远 | Method for pushing book according to card shopping, and pushing system |
KR20210063009A (en) | 2019-11-22 | 2021-06-01 | 이종선 | System for collecting and providing marketing information of products by using POS data and its method |
-
2010
- 2010-05-18 KR KR1020100046643A patent/KR20110127031A/en not_active Application Discontinuation
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2015076998A1 (en) * | 2013-11-20 | 2015-05-28 | Mastercard International Incorporated | Methods, systems and computer readable media for determining a relational strength index associated with a plurality of merchant entities |
WO2018027779A1 (en) * | 2016-08-11 | 2018-02-15 | 王志远 | Method for pushing book according to card shopping, and pushing system |
KR20210063009A (en) | 2019-11-22 | 2021-06-01 | 이종선 | System for collecting and providing marketing information of products by using POS data and its method |
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