KR20080097250A - Method and system using user defined meta information - Google Patents

Method and system using user defined meta information Download PDF

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Publication number
KR20080097250A
KR20080097250A KR1020060136762A KR20060136762A KR20080097250A KR 20080097250 A KR20080097250 A KR 20080097250A KR 1020060136762 A KR1020060136762 A KR 1020060136762A KR 20060136762 A KR20060136762 A KR 20060136762A KR 20080097250 A KR20080097250 A KR 20080097250A
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KR
South Korea
Prior art keywords
advertisement
information
user
web document
meta
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Application number
KR1020060136762A
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Korean (ko)
Inventor
김중일
Original Assignee
김중일
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 김중일 filed Critical 김중일
Priority to KR1020060136762A priority Critical patent/KR20080097250A/en
Priority to PCT/KR2007/002674 priority patent/WO2008082039A1/en
Publication of KR20080097250A publication Critical patent/KR20080097250A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Abstract

Disclosed are an advertising system and method using user-defined meta information. An advertisement method using user-defined meta information includes receiving advertisement bidding information for selecting an advertisement associated with user-defined meta information for each user-defined meta information; Recognizing user-defined meta information specified in a web document; Selecting advertisement information to be displayed or indication information for access to advertisement information in association with the recognized user-defined meta information using the advertisement bidding information; The method may include converting a web document such that the advertisement information or the indication information is inserted into the web document. According to the present invention, an advertisement using a personal web page such as a blog can be activated.

Description

Advertising system and method using user-defined meta information {Method and system using user defined meta information}

1 is a block diagram showing the configuration of an advertisement providing system using user-defined meta information according to an embodiment of the present invention.

Figure 2 is a block diagram showing the configuration of an auction server according to an embodiment of the present invention.

Figure 3 is a block diagram showing the configuration of an ad insertion server according to an embodiment of the present invention.

4 is a block diagram showing a module configuration of an ad insertion server according to another embodiment of the present invention.

5 is a flowchart illustrating the overall flow of an advertisement providing method using a meta tag according to an embodiment of the present invention.

6 is a flowchart illustrating the operation of an auction server according to an embodiment of the present invention.

7 is a flowchart illustrating the operation of an auction server according to another embodiment of the present invention.

8 is a flowchart illustrating an operation of displaying an advertisement when a converted web document is loaded by a web browser according to an embodiment of the present invention.

The present invention relates to an advertisement system and method using user-defined meta information, and more particularly, to a system and method for providing an advertisement in association with meta information designated by a user on a web document.

The proportion of advertisements using the Internet continues to increase, and the forms of advertisements are also diversifying. Conventionally, an advertisement method in which an advertiser places a banner advertisement on a specific homepage or receives an advertisement for each keyword on a search site to change the priority of the search according to an advertisement bidding rank is mainly used.

In addition, recently, advertising methods are used, such as Google's AdSense, which provides advertisements using personal web pages such as blogs and distributes revenue between web page creators and service providers.

In particular, as personal web pages such as blogs are activated, interest in advertisements using personal web pages as well as advertisements of large service providers such as portals is increasing.

On the other hand, in personal web pages such as blogs, users can specify meta tags related to the content of blog web documents. Currently, web documents such as XML provide users with the ability to specify meta information of web documents in various ways. Support.

The user-defined meta information is not only used as indexing information in search engines, but also used as a measure for determining interest in the web, and interest in how to use user-defined meta information is also increasing.

However, such user-defined meta information has not been utilized in connection with advertisement, which is one of the great revenue sources of web services, and the present invention relates to a method and system for solving such a problem.

In order to solve the conventional problems as described above, the present invention is to propose a method and system for providing an advertisement associated with a web document by using user-defined meta information that the user specifies in the web document.

Another object of the present invention is to propose a method and system that can activate an advertisement using a personal webpage such as a blog.

Another object of the present invention is to propose a new web service revenue model by linking meta information of a web document designated by users with advertisements.

In order to achieve the above object, according to an aspect of the present invention, there is provided a recording medium on which an advertisement method using user-defined meta information and / or a program for executing the method is recorded.

According to an embodiment of the present invention, an advertisement method using user-defined meta information includes receiving advertisement bidding information for selecting an advertisement associated with user-defined meta information for each user-defined meta information; Recognizing user-defined meta information specified in a web document; Selecting advertisement information to be displayed or indication information for access to advertisement information in association with the recognized user-defined meta information using the advertisement bidding information; The method may include converting a web document such that the advertisement information or the indication information is inserted into the web document.

The advertisement bidding information may include any one selected from total advertising cost, advertising cost per click, and advertising cost per impression.

The user-defined meta information may be specified in a web document in the form of meta tag information.

The recognizing may include receiving a web document from a user terminal; Recognizing meta tag syntax included in the web document may include extracting the meta tag information.

The recognizing may include receiving a web document from a user terminal; Providing an interface for assigning a meta tag to the web document; And recognizing a designated meta tag using the interface and inserting the meta tag into the web document in the form of a meta tag syntax.

The recognizing may include: providing an interface for designating a web document by a user and specifying a meta tag of the created web document; Recognizing a meta tag specified using the interface, and inserting the recognized meta tag in the form of meta tag syntax in a web document created using the interface.

In the selecting step, the indication information may be address information of an advertisement.

The converting step may include inserting an arbitrary advertisement tag including the address information into the web document.

The converting step may further include inserting XSL and / or CSS defining the layout of the web document and the style information of the advertisement into the web document.

In order to achieve the above object, according to another aspect of the present invention there is provided an advertising system using the user-defined meta information.

The advertisement system using the user-defined meta information according to an embodiment of the present invention receives advertisement bid information for selecting an advertisement associated with the user-defined meta information and selects an associated advertisement for each user-defined meta information using the received bid information. An auction server; And recognizing user-defined meta information specified in a web document, receiving advertisement information related to the recognized user-defined meta information or instruction information for access to the advertisement information through communication with the auction server, and receiving the received advertisement. It may include an advertisement insertion server for converting the web document so that the information or the indication information is inserted into the web document.

The advertisement bidding information may include any one selected from total advertisement cost, advertisement cost per click, and advertisement cost information per impression.

The user-defined meta information may be specified in a web document in the form of a meta tag.

The auction server receives bid information for a predetermined period, and selects an associated advertisement for each user-defined meta tag after the predetermined bid period expires.

The advertisement server receives and stores the advertisement cost per click or impression as bid information, and selects an advertisement to be inserted into a web document in real time using the stored bid information in association with the recognized user-defined meta information from the advertisement insertion server. can do.

The advertisement insertion server may receive a web document from a user and extract meta tag information by recognizing a meta tag syntax included in the received web document.

The advertisement insertion server may provide an interface for specifying a meta tag in a web document created by the user, and may recognize the meta tag specified by the user and insert the meta tag into the web document in the form of a meta tag syntax.

The indication information may be address information of an advertisement.

The advertisement insertion server may insert an arbitrary advertisement tag including the address information into the web document.

The advertisement insertion server may further include inserting XSL and / or CSS defining the layout of the web document and the style information of the advertisement into the web document.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, and the same or corresponding components will be given the same reference numerals regardless of the reference numerals, and redundant description thereof will be omitted.

1 is a block diagram showing the configuration of an advertisement providing system using user-defined meta information according to an embodiment of the present invention.

1, an advertisement system using user-defined meta information according to an embodiment of the present invention may include an advertisement insertion server 100, an auction server 102, a web server 104, and a user client 106. Can be.

In the present invention, the user-defined meta information means information that the user specifies in relation to the content of the web document. For example, if a user-created web document is about a movie, the user can specify meta information "movies" directly in the web document, and the user-defined meta information can contain any information that the user specifies directly. It may include.

As a representative example, a meta tag specified by a user may be included in user-defined meta information.

The meta tag is a special tag that provides information about the web document. Unlike the general HTML tags, the meta tag does not affect the presentation of the web document. The meta tag is a tag that allows the user to directly specify the information about the web document. Meta tags like this can also be used by indexes in search engines.

In the present specification, user-defined meta information is expressed as a meta tag for convenience of description. However, it should be understood that the meta tag includes not only the meta tag of the meaning of the above-mentioned agreement but also a specific kind of meta information that the user specifies in the web document.

The present invention includes an advertisement related to the meta tag included in the web document in the web document. According to an embodiment of the present invention, the advertisement related to the meta tag may be determined by an auction procedure. That is, advertisers may bid on the auction process for each meta tag, and an advertisement to be included in the web document may be determined in association with the meta tag by a predetermined bid process. Of course, this is an embodiment, and the advertisement to be inserted into the web document in relation to the meta tag may be determined by a method other than the auction procedure.

In FIG. 1, auction server 102 performs an auction procedure for determining an advertisement to be inserted into a web document with respect to multiple meta tags. Multiple advertisers may access the auction server 102 to bid on the meta tag auction procedure, and the auction server 102 provides an interface for advertisers to bid on the meta tag auction. The auction server 102 provides an interface for advertisers to bid for each of a plurality of preset meta tags.

For example, the auction server 102 may perform an auction procedure for ads to be inserted into a web document with the soccer player 'A' as a meta tag, and advertisers may submit a web document with the soccer player A as a meta tag. Participate in the auction process provided by auction server 102 to insert its advertisement.

Various kinds of keywords may be set as meta tags through which the auction process is performed by the auction server. For example, the meta tag may be names of entertainers and famous athletes, may be titles of famous movies and dramas, and languages such as buzzwords may be set as meta tags.

The auction server 102 may determine an advertisement to be inserted into a web document with respect to each meta tag using various auction schemes.

For example, advertisers can bid for the amount they want to pay for an ad per meta tag, and the auction server 102 bids the advertiser who bids the highest ad cost for a particular meta tag for the given bid period to that meta tag. Can be selected as a successful bidder.

As another example, an auction procedure may be provided based on an advertisement fee paid based on an impression or a click of an advertisement displayed in a web document rather than the total advertisement fee. For example, an advertisement of an advertiser who bids the highest advertising cost per click or impression during a predetermined bidding period may be successful. When deciding which ads to insert into a web document based on the cost of clicks or impressions, advertisers can bid impressions or impressions per click in real time without a specific bidding period, and the ads to be inserted into the web document may also be determined in real time. will be.

In addition, the auction server 102 stores the advertisement information associated with the meta tag determined by the various auction procedures described above, and when receiving an advertisement associated with a specific meta tag from the advertisement insertion server 100, the auction server 102 provides the corresponding advertisement information. Function

The auction server 102 maintains a database that stores the advertisement information that has been won in association with the meta tag, and receives the advertisement information associated with a specific meta tag from the advertisement insertion server 100 using the information stored in the database. Provide advertising information.

In this case, the auction server 102 may store the advertisement data directly in a database, and when the request information from the advertisement insertion server 100 is received and the address information storing the advertisement is provided in the database, the auction server 102 may store the advertisement information. You can also provide

The advertisement insertion server 100 converts the web document such that an advertisement associated with the meta tag is inserted into the web document created by the user. The advertisement insertion server 100 recognizes a meta tag specified in the web document, and inserts an advertisement associated with the recognized meta tag into the web document.

In order to insert an advertisement associated with the recognized meta tag, the ad insertion server 100 requests the auction server 102 for advertisement information associated with the recognized meta tag and uses the advertisement information received from the auction server 102. Convert the web document so that the corresponding advertisement is inserted into the web document.

In this case, the web document is provided through the web and may include all kinds of documents in which the user can specify a meta tag. The web document may be a text document or an HTML document that is most commonly used on the web and is composed of a plurality of tags. In addition, it is possible to create a structured document and include an XML document that can define various tags of a user. In particular, it is an XML application that is mainly used for creating personal media web documents such as blogs, and is an RSS format web that is one of the ways that online information providers describe or distribute web contents such as news to web users. It may also include a document.

It will be apparent to those skilled in the art that in addition to the above-described types of documents, other types of web documents that a user can specify a meta tag can be included in the web documents, such as blogs, bulletin boards, personal homepages, and e-mails. Could be used.

In particular, the present invention can be usefully used for providing advertisements in blogs and personal homepages that are rapidly growing in recent years.

The ad insertion server 100 may perform a web document conversion by receiving a web document written by a user using an RSS application or the like, and may provide a tool for creating a web document for users who are not familiar with web document creation. have.

In addition, the advertisement insertion server 100 recognizes the meta tag that the user has specified in the web document, and requests and receives the advertisement information related to the recognized meta tag from the auction server 102. The advertisement information may be advertisement data itself in the form of text, an image, a video, or the like, or may be address information in which the advertisement data is stored. The advertisement insertion server inserts the advertisement information received from the auction server 102 into the web document.

According to an embodiment of the present invention, the web document converted by the advertisement insertion server 100 is provided to the user client 106, and the user may register the converted web document in the web server 104.

According to another embodiment of the present invention, the user can designate the web server 104 to which the converted web document is registered, and the advertisement insertion server 100 registers the converted web document in the web server 104 designated by the user. You may.

The user client 106 can access the advertisement providing system using the meta tag of the present invention through a network. The user client 106 may be a client of an advertiser for providing an advertisement or may be a client of a user who requests conversion of a web document.

The user client 106 may include any kind of device capable of running an application such as a web browser and communicating via a network. The user client 106 may include devices such as laptops, PDAs, and mobile terminals as well as general PCs. As described above, the user may create a web document by using a web document creation application installed in the user client and request the web server to convert the web document to the ad insertion server 100, and may provide a tool provided by the ad insertion server 100. You can also write web documents.

2 is a block diagram showing the configuration of an auction server according to an embodiment of the present invention.

2, the auction server 102 according to an embodiment of the present invention includes a client communication unit 200, a web page generation unit 202, a bid processing unit 204, a successful bidding processing unit 206, and an advertisement extracting unit ( 208 and the controller 210, the bidding database 250 and the winning bidding database 252 may be coupled to the auction server 102 in the form of an internal or external.

The client communication unit 200 is in charge of communicating with clients of the advertiser participating in the auction. The auction server 102 may communicate with clients of the advertiser via a web page, for example, a general HTTP protocol may be used as a protocol of an application layer for communication.

The web page generation unit 202 functions to generate a web page necessary for an auction participation request to advertisers (that is, clients of the advertiser, which is the same below). For example, a web page provides advertisers with a list of meta tags that can participate in an auction and a menu for inputting auction participation request information associated with each meta tag. The auction participation request information input by the advertiser through the web page is received through the client communication unit 200.

The auction participation request information may include meta tag information and bid information specified by an advertiser. As described above, the bid may be a total advertising cost or may be in the form of advertising costs per click or impression.

The bid processing unit 204 functions to store the auction participation request information received from the advertiser in the bidding database 250. The bid database 250 stores bid information for each meta tag, and the bid processing unit 204 recognizes the meta tag information from the auction participation request information and allows the bid information to be stored in a table corresponding to the recognized meta tag.

After a predetermined bid period has passed, the successful bidding processing unit 206 selects a successful bidder for each meta tag using the bid information stored in the bidding database 250 and stores the selected successful bidder in the successful bidding database 252.

For example, the auction processing unit 206 may perform a general auction processing procedure for selecting an advertiser who bids the highest bid for each meta tag as a successful bidder. The successful bidder 206 may select a plurality of successful bidders. In this case, the advertisement inserted in relation to the meta tag may be randomly selected from among the plurality of successful bidders or sequentially selected in a rolling manner.

2 illustrates an auction server 102 in the case of processing a successful bid after a bid is made for a meta tag for a predetermined period. For this purpose, a configuration in which a bid database 250 and a successful bid database 252 exist separately is provided. It is assumed.

However, as in the Overture keyword auction method, it is possible to operate by inserting ads by bidding the advertising cost per click or impression in real time without any time limit and determining the highest bid in real time at the time of insertion. There is a bar. In this case, the bidding database 250 and the bidding database 252 need not exist separately, and the information of the bidding database may be sorted in real time to determine an advertisement to be inserted.

When the advertisement extracting unit 208 receives the advertisement information on the specific meta tag from the advertisement insertion server 100, the advertisement extracting unit 208 extracts the successful bid advertisement data for the corresponding meta tag and provides the advertisement insertion server 100 to the advertisement insertion server 100.

The controller 210 functions to control the overall operation of the components of the auction server 102 described above.

3 is a block diagram showing the configuration of an advertisement insertion server according to an embodiment of the present invention.

Referring to FIG. 3, the advertisement insertion server 102 according to an embodiment of the present invention may include a meta tag recognition unit 300, an associated advertisement request unit 302, an advertisement information receiver 304, and a web document converter 306. ) May be included.

3 is a diagram illustrating a configuration of an advertisement insertion server when receiving a web document prepared by a user (or a client of the user, which is the same below) and converting the web document.

In FIG. 3, the meta tag recognition unit 300 functions to recognize a meta tag designated by a user in a web document created by the user. The meta tag can be directly assigned to the web document by the user using a web document editing application or by using a code for setting a meta tag.

For example, the meta tag may be included in a web document in the following form.

<a rel = 'tag'

href = 'http: //www.zuntos.com/Tags/? tag =% EB% B0% 95% EC% A7% 80% EC% 84% B1> Park Ji Sung </a>

In the manner as described above, the user may insert a meta tag in the web document, and the meta tag syntax as described above may be written by the web document editing application or edited by the user directly. In addition to the above-described method, the meta tag may be designated on the web document through various paths through which the user can specify meta information.

The meta tag recognition unit 300 recognizes the meta tag specified by the user from the inserted meta tag syntax.

According to another embodiment of the present invention, the meta tag recognition unit 300 may provide a tool for a user to designate a meta tag of a web document. For example, the user may provide a web page to the user client that can specify a meta tag desired by the user in the web document sent by the user, and may operate to recognize the meta tag specified by the user through the web page.

When the meta tag is recognized, the associated advertisement request unit 302 requests the auction server 302 for advertisement information related to the recognized meta tag. For example, the associated advertisement request unit may establish a socket connection with the auction server, and may request advertisement information associated with the meta tag by transmitting a parameterized message to the auction server 102.

The advertisement information receiver 304 receives advertisement information associated with the meta tag recognized from the auction server 102. As described above, the auction server 102 may transmit the advertisement data itself, such as an image, a video, or may transmit address information in which the advertisement is stored.

The web document converter 306 inserts the advertisement information received by the advertisement information receiver 304 into the web document received from the user client.

According to an embodiment of the present invention, an advertisement tag may be generated to include advertisement information on a web document, wherein the advertisement tag may include address information of advertisement data.

For example, the advertisement tag may be generated as follows, and is generated by using the advertisement information received by the advertisement information receiver 304.

<script type = "text / javascript"> <!-

zuntos_ad_client = "blogger-4641645020561483";

zuntos_ad_width = 728;

zuntos_ad_height = 90;

zuntos_ad_format = "728x90_as";

zuntos_ad_type = "text_image";

zuntos_ad_tag = "Park Ji Sung";

//-> </ script>

<script type = "text / javascript"

  src = "http://tagad.zuntos.com/docuvertise/display_ads.js">

</ script>

According to an embodiment of the present invention, the web document converter 306 may define attribute information of the advertisement such as the layout of the web document, the position of the advertisement, the font, etc. with the insertion of the advertisement. Such information can be defined using generic XSL and CSS.

XSL is a language used to create style sheets that define how web documents written in XML documents will be viewed over the Web. Using XSL, it is possible to define the location where the advertisement is to be displayed and the style of the advertisement.

CSS is also a style sheet for web documents, a language for defining styles and attributes for the tags in a web document.

According to an embodiment of the present invention, XSL and CSS for defining the layout of the web document into which the advertisement is to be inserted and the style in which the advertisement is displayed are preset for each advertisement, and the web document converter 306 is configured to insert the advertisement. Correspondingly insert the preset XSL and CSS.

 The web document converted in the above-described manner is transmitted back to the user client or registered in the web server designated by the user.

4 is a block diagram showing a module configuration of an advertisement insertion server according to another embodiment of the present invention.

Unlike when FIG. 3 receives a web document created by a user, FIG. 4 illustrates a configuration in which the advertisement insertion server 100 provides a tool for a user to create a web document.

Referring to FIG. 4, the advertisement insertion server 100 according to another exemplary embodiment of the present invention may include a document creation page generator 400, a meta tag recognition unit 402, an associated advertisement request unit 404, and an advertisement information receiver ( 406, a web document conversion unit 408, and a web document registration unit 410 may be included.

In FIG. 4, the document creation page generation unit 400 functions to generate a document creation page that allows a user to create a web document and specify a meta tag of the created web document.

The document creation page provides a generic document creation window for the user to create a document and an interface for specifying meta tags for the user created document.

The document creation page contains a script that inserts the tag definition syntax as described above into the web document when the user specifies a meta tag. The document creation page allows the user to create a web document such as HTML and XML. Even without the ability to specify meta tags, it is possible to create web documents and specify meta tags.

The role of the meta tag recognition unit 402, the associated advertisement storage unit 404, the advertisement information receiving unit 406, and the web document conversion unit 408 is the same as the corresponding elements of FIG. 3, and thus a detailed description thereof will be omitted. .

The web document registration unit 410 registers a web document in which an advertisement is inserted into a web server (web page) designated by the user. The user can designate a web page URL, service name, etc. in which the web document is to be registered, and the web document registration unit registers the web document in the corresponding web server (web page) according to the user's designated information.

5 is a flowchart illustrating an overall flow of an advertisement providing method using a meta tag according to an embodiment of the present invention.

Referring to FIG. 5, a user first creates a web document (step 500). A user may create a web document using a web document creating application, or may create a web document by accessing an advertisement insertion server as shown in FIG. 4.

When creation of the web document is complete, the user specifies a meta tag associated with the web document (step 502). A user may specify a meta tag by inputting a meta tag setting syntax or specify a meta tag of a web document created by using a document creation page of the advertisement insertion server of FIG. 4.

After the meta tag is specified, the ad insertion server 100 recognizes the meta tag of the web document designated by the user (step 504). The ad insertion server 100 analyzes the meta tag syntax included in the web document to recognize the meta tag specified by the user.

If the meta tag is recognized, the advertisement insertion server 100 receives advertisement information associated with the recognized meta tag through communication with the auction server 102, and inserts the received advertisement information into the web document (step 506).

The user or the advertisement insertion server 102 registers the modified web document with the advertisement inserted in the web server (step 508).

When the web document into which the advertisement is inserted is registered in the web server 104 that provides a web service such as a blog, a personal homepage, a bulletin board, or the like, when another user requests the web document (step 510), the web document is inserted. The received user is displayed with the content of the web document and the advertisement inserted in the web document (step 512).

6 is a flowchart illustrating the operation of an auction server according to an embodiment of the present invention.

FIG. 6 is a flowchart illustrating an operation of the auction server 102 when the auctioner proceeds in such a manner as to select a successful bidder after an advertiser bids an advertisement fee for a predetermined bidding period.

Referring to FIG. 6, the auction server 102 receives bid information from an advertiser for each meta tag (step 600). Advertisers can bid on total advertising costs or advertising costs per click / impression for selected meta tags. At the time of bidding, advertisement information (advertisement data or advertisement data address information) to be inserted into a web page may be registered together.

The auction server 102 determines whether a preset bid deadline arrives (step 602). When the bid deadline arrives, an advertiser who bids the highest bid for each meta tag is selected as a successful bidder (step 604). As described above, it is also possible to select a plurality of advertisers as successful bidders.

If the successful bidder is selected, the meta tag, the advertiser, and the advertisement information of the advertiser are stored in the successful bid database 252 (step 606).

When the advertisement information associated with the specific meta tag is requested from the advertisement insertion server 100 (step 608), the auction server 102 extracts the advertisement information associated with the corresponding meta tag from the auction database 252 and the advertisement insertion server 100. (Step 610).

7 is a flowchart illustrating the operation of an auction server according to another embodiment of the present invention.

FIG. 7 illustrates an operation in which the advertisement insertion server 100 provides an advertisement of an advertiser who has suggested a highest bid in real time without a predetermined bidding period being determined. This may apply when selecting an advertisement to be inserted into a webpage in association with a meta tag by click or ad cost per impression. In FIG. 7, an example of bidding an advertisement cost per click will be described.

Referring to FIG. 7, the auction server 102 receives an advertisement cost per click and advertisement information for each meta tag from the advertiser (step 700).

The advertisement cost per click and the advertisement information suggested by the advertiser are stored in a database. In this case, it is preferable to store the advertisement cost per meta tag in a separate table (step 702).

When receiving the advertisement request information associated with a specific meta tag from the ad insertion server 100 (step 704), the auction server 102 selects an advertiser who bids the maximum advertising cost per click corresponding to the meta tag in real time (step 706). ). The auction server 102 will be able to select the advertiser with the highest bid in real time by sorting the data in the database where the CPC is stored, and selecting a plurality of advertisers first and finally by rolling or random You might choose an advertiser.

When the advertiser is selected, the advertisement information of the advertiser is extracted from the database and transmitted to the advertisement insertion server 100 (step 708). In order to calculate an advertisement cost per click or impression, a script for counting a click or impression event when it occurs may be additionally inserted into a web page, which is a well-known technology, and thus a detailed description thereof will be omitted.

8 is a flowchart illustrating an operation of displaying an advertisement when the converted web document is loaded by the web browser according to an embodiment of the present invention.

Referring to FIG. 8, the web browser receives the web document converted by the advertisement insertion server 100 from the web server (step 800).

The web browser reads the advertisement tag information inserted by the advertisement insertion server 100 (step 802). In this case, XSL and CSS defining the layout of the web document and the attributes and style of the advertisement may be read together.

The web browser receives advertisement data from the advertisement address included in the advertisement tag (step 804).

The web browser displays the advertisement data in a specific area in the web document according to the layout and style defined by the XSL and CSS, etc. (step 806).

As described above, by converting the advertisement information associated with the meta tag to be inserted into the web document, the web document creator can provide the advertisement information associated with the meta tag regardless of what kind of web server is registered.

Embodiments of the present invention as described above may be utilized for various types of services. In particular, the present invention can be usefully used when providing an advertisement in association with a news article. In this case, an advertisement associated with a news article may be provided by a journalist who has written a news by specifying a meta tag in a news article web document and inserting an advertisement selected through auction in a web document in association with the designated meta tag.

The above-described embodiments of the present invention are disclosed for the purpose of illustration, and those skilled in the art may make various modifications, changes, and additions within the spirit and scope of the present invention. Should be considered to be within the scope of the following claims.

As described above, according to an embodiment of the present invention, it is possible to provide an advertisement associated with a web document by using user-defined meta information that the user specifies in the web document.

In addition, according to an embodiment of the present invention, an advertisement using a personal webpage such as a blog may be activated, and a new web service revenue model may be proposed by associating meta information of a web document designated by the user with the advertisement. .

Claims (19)

Receiving advertisement bidding information for selecting an advertisement associated with the user-defined meta information for each user-defined meta information; Recognizing user-defined meta information specified in a web document; Selecting advertisement information to be displayed or indication information for access to advertisement information in association with the recognized user-defined meta information using the advertisement bidding information; And converting a web document such that the advertisement information or the indication information is inserted into the web document. The method of claim 1, The advertisement bidding information may include any one selected from total advertisement cost, advertisement cost per click, and advertisement cost per impression. The method of claim 1, And the user-defined meta information is specified in a web document in the form of meta tag information. The method of claim 3, Recognizing the step, Receiving a web document from a user terminal; And extracting the meta tag information by recognizing the meta tag syntax included in the web document. The method of claim 3, Recognizing the step, Receiving a web document from a user terminal; Providing an interface for assigning a meta tag to the web document; And Recognizing a specified meta tag using the interface and inserting into the web document in the form of a meta tag syntax, characterized in that the advertising method using the user-defined meta information. The method of claim 3, Recognizing the step Providing an interface capable of designating a web document by a user and specifying a meta tag of the created web document; Recognizing a meta tag specified using the interface and inserting the recognized meta tag in the form of a meta tag syntax in a web document created using the interface, characterized in that the advertising method using the user-defined meta information . The method of claim 1, In the selecting step, the indication information is an advertisement method using user-defined meta information, characterized in that the address information of the advertisement. The method of claim 7, wherein The converting step, And inserting any advertisement tag including the address information into the web document. The method of claim 8, The converting may further include inserting XSL and / or CSS defining the layout of the web document and the style information of the advertisement into the web document. An auction server that receives advertisement bidding information for selecting advertisements associated with the user-defined meta information and selects an associated advertisement for each user-defined meta information using the received bid information; And Recognizes user-defined meta information specified in a web document, receives the advertisement information associated with the recognized user-defined meta information or instruction information for access to the advertisement information through communication with the auction server, and receives the received advertisement information. Or an advertisement insertion server for converting a web document so that the instruction information is inserted into the web document. The method of claim 10, The advertisement bidding information includes an advertisement system using user-defined meta information, characterized in that any one selected from the total advertising cost, advertising cost per click and advertising cost per impression. The method of claim 10, And the user-defined meta information is specified in a web document in the form of a meta tag. The method of claim 10, The auction server receives the bidding information for a predetermined period, and after the predetermined bid period expires, the advertisement system using the user-defined meta information, characterized in that for selecting the associated advertisement for each user-defined meta tag. The method of claim 10, The advertisement server receives and stores the advertisement cost per click or impression as bid information, and selects an advertisement to be inserted into a web document in real time using the stored bid information in association with the recognized user-defined meta information from the advertisement insertion server. Advertising system using a user-defined meta information, characterized in that. The method of claim 12, The advertisement insertion server receives a web document from a user, and recognizes meta tag syntax included in the received web document to extract meta tag information. The method of claim 12,  The advertisement insertion server provides an interface for assigning a meta tag to a web document created by a user, and recognizes the meta tag specified by the user and inserts the meta tag into the web document in the form of a meta tag syntax. Advertising system using. The method of claim 10, The indication information is an advertisement system using user-defined meta information, characterized in that the address information of the advertisement. The method of claim 17, The advertisement inserting server inserts an arbitrary advertisement tag including the address information into the web document. The method of claim 18, The advertisement insertion server further comprises inserting XSL and / or CSS defining the layout of the web document and the style information of the advertisement into the web document.
KR1020060136762A 2006-12-28 2006-12-28 Method and system using user defined meta information KR20080097250A (en)

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