KR20080084867A - Wireless moving pictures pop advertising system and method thereof - Google Patents

Abstract

A device and a method for providing moving picture POP(Point Of Purchase) AD(ADvertisement) on the wireless network are provided to reduce power consumption and improve durability of a remote controller by storing moving picture data received from a remote place to a memory card of a POP player and enabling the POP player to play the moving picture data in response to a command of the remote controller. A remote controller(10) transmits a moving picture file for POP AD, and data including store/delete/play commands and hexadecimal codes through the wireless network. A POP player(20) transceives the data with the remote controller through the wireless network and includes the unique hexadecimal code. The POP player plays or stores the moving picture file while receiving the moving picture file, and plays or deletes the stored moving picture file by the command of the remote controller when the hexadecimal code included in the data received from the remote controller is matched with the unique hexadecimal code. The POP player includes an RF(Radio Frequency) receiver(21), a memory card(24), an MP4(MPEG(Moving Picture Experts Group) layer-4) module(25), and a drive board(22).

Description

Wireless video PI advertising device and method {Wireless Moving Pictures POP Advertising System and Method}

1 is a block diagram of a conventional wireless video POP advertising apparatus,

2 is a block diagram of a wireless video POP advertisement apparatus according to the present invention,

3 is a flow chart of a wireless video POP advertising method according to the present invention.

<Description of the symbols for the main parts of the drawings>

10: remote controller 20: POP player

21: RF receiver 22: drive board

23: display 24: memory card

25: MP4 26: data communication unit

27: speaker

The present invention relates to a wireless video piopy (POP) advertising device and method thereof, and more particularly, to send video data to a POP player remotely wirelessly, the POP player stores the video file on the memory card, the remote POP player When the operation command is given, the POP player relates to an advertisement device and method for playing a video file according to this command.

In general, in order to stimulate consumer demand, it is necessary to move away from mass media-oriented advertising activities and actively induce consumer behavior through a mix of various integrated marketing communication tools in terms of information provision and cost-effectiveness.

In this regard, POP (Point of Purchase) advertising is a promotion-oriented medium can be used as an efficient and effective medium for achieving the goal of consumers' purchase behavior.

The point of purchase (POP) advertisement is referred to as a 'purchase point advertisement' and refers to all advertisements that are made at a place where a consumer purchases a product.

This is a medium that directly connects customers and products, and puts POP advertisements in and out of retail stores so that customers can easily find and purchase products easily.

This is because POP advertising is the vehicle that can be the closest to customers at the time when the purchase is actually taking place.

Furthermore, according to a separate survey conducted by the Japan POP Advertising Association and the US POP Advertising Association, Japanese and American consumers averagely make about 85% and more than 70% of their purchase decisions after entering the store.

This shows that the average consumer decides to buy according to the information in the store.

The identification of this phenomenon means that one-to-one marketing, that is, one person needs more detailed approach in the store, than the conventional mass marketing method.

Conventional technologies for such POP advertisement include a method of attaching a POP advertisement and a method of playing a wireless video file.

Among the POP advertisement methods, a method of playing a wireless video file is as shown in FIG. 1, when the remote controller 1 transmits a video file to a plurality of POP players 2 installed at a point or a zone via wireless, After receiving this by the RF receiver 2a of the player 2, the video signal and the audio signal are separated and transmitted only to the video signal to the drive board 2b, so that the drive board 2b can visually see the video signal. By converting, the image is output to the display device 2c of the LCD or CRT.

In addition, the audio signal is transmitted to the speaker 2d to output an audible sound together with the output of the image.

In the wireless video POP advertisement method, there is a problem in that the video related to the advertisement cannot be played by using the POP play 2 unless the video file is remotely transmitted.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and when the remotely wirelessly sends video data to the POP player, the POP player stores the video file on the memory card, and when the remote player issues an operation command to the POP player, By playing video files according to commands, power consumption is low, the durability of remote controller can be increased, and even if there is no remote controller, the read / write and command execution information can be exchanged to the POP player by wire. An object of the present invention is to provide a wireless video POP advertisement apparatus and a method thereof.

Wireless video POP advertising apparatus according to an embodiment of the present invention for achieving the above object, a remote controller for wirelessly transmitting a video file capable of POP advertising, and data including a save / delete / playback command and hexa code Wow,

Data can be bi-directionally transmitted and received with the remote controller, and a unique hexa code is given to each to receive data transmitted from the remote controller to play or store a video file when the hexa code matches. And a POP player for playing back or deleting the saved video file by the command of the controller.

In addition, the wireless video POP advertisement method according to an embodiment of the present invention, transmitting the video data from the remote controller, receiving it at the POP player, and checks whether the command contained in the video data is a playback command or a storage command Comparing the received hexa code with the hexa code assigned to the POP player in the case of a playback command; and a video file capable of performing POP advertisement on a memory card in which the hexa code is stored when the hexa code matches each other. Storing the ID along with the ID, checking whether a playback command including the hexa code assigned to the POP player and the ID of the video file is received from the remote controller, and a video file corresponding to the ID included in the playback command is received. Compare whether the stored hexa code matches the received hexa code and the hexa code stored in the memory code And reproducing the video file separately from the video signal and the audio signal when the hexa code matches each other and the ID of the video file exists.

Hereinafter, the configuration and operation of the present invention will be described with reference to the accompanying drawings.

2 is a block diagram of a wireless video POP advertisement apparatus according to the present invention.

As shown, it comprises a remote controller 10 and a POP player 20.

The remote controller 10 and the POP player 20 may wirelessly transmit and receive bidirectional data, and in particular, the remote controller 10 may store a video file and data including a save / delete / play command and a hexa code. Send to 20.

In addition, the video file may include a save / play command and a hexa code, and the save / delete / play command may include a hexa code.

The video file includes a unique ID or a file name (ID) so as to distinguish the video file.

Each of the POP player 20 is given a unique hexa code, receives data transmitted from the remote controller 10 to play or store a video file when the hexa code matches, and commands the remote controller 10. Play or delete video files saved by.

The POP player 20 includes an RF receiver 21, a drive board 22, a display device 23, a memory card 24, an MP4 25, a data communication unit 26, and a speaker 27.

The RF receiver 21 receives data including a video file transmitted from the remote controller 10 and a data including a save / delete / playback command and hexa information, exchanges data with the MP4 25, and immediately stores the video file without storing the video file. In the case of playback, if the received hexa code and the hexa code assigned to the POP player 20 coincide with each other, the radio signal of the video file is separated into a video signal and an audio signal, and the separated video signal and audio signal are separated. Output through the display device 23 and the speaker 27.

The drive board 22 receives an image signal from the RF receiver 21 or the MP4 25, converts the image signal so that the user can see it, and outputs it through the display device 23 of the LCD or CRT.

The display device 23 is made of LCD, CRT, etc., and outputs an advertising video signal to the screen so that customers can see.

The memory card 24 stores a number of video files that can be advertised and hexacodes specific to the POP player 20. The MP4 25 reads information on the hexacodes of the memory card 24 and matches them. Only when the moving picture file is stored in the memory card 24, the stored moving picture file is in a state capable of being output or deleted.

The MP4 25 restores a video file to a multimedia signal, or decodes and decodes the multimedia signal encoded by the MPEG-4 method into a video signal and an audio signal when the restored multimedia signal is encoded, and separates the separated video signal. And outputs an audio signal through the display apparatus 23 and the speaker 27.

In addition, the MP4 25 stores the moving image file in the memory card 24 when the hexa code matches according to the command information transmitted from the remote controller 10, and after the moving image file is stored in the memory card 24, If the play command is inputted, the hexadecimal code included in the play command is compared to play all or part of the video file corresponding to the ID when the matched command is matched. If a match is found, all or part of the video file corresponding to the ID is deleted.

At this time, all or part of the video file follows the ID of the video file included in the command.

The data communication unit 26 connected to an external device by wire and exchanging data may include a first data communication unit 26a and a second data communication unit 26b.

The first data communication unit 26a is an RS-232C or Universal Serial Bus (USB) communication unit, and performs data communication with a computer or the like according to RS-232C or USB protocol to exchange video files or commands.

The second data communication unit 26b is a LAN card device, which performs data communication with another POP player through a local device, or data communication with the remote controller 10 through a local device and an internet network, and gives a video file or command. Receive.

Again, the video file is given a unique ID and also contains a hexa code.

3 is a flowchart of a video POP advertisement method according to the present invention.

As shown in FIG. 3, the remote controller 10 transmits video data, receives it from the RF receiver 21 of the POP player 20, and exchanges the video data with the MP4 25 (S302).

At this time, the video data includes a video file, a playback or storage command, a unique ID, a hexa code, and the like.

The MP4 25 checks whether the command is a playback command or a storage command (S304), and compares the received hexa code in the case of the playback command with the hexa code stored in the memory code 24 (S322).

If they match, the radio signal of the video file received through the RF receiver 21 is separated into an image signal and an audio signal (S324), and the separated image signal is output through the drive board 22 and the display device 23. The audio signal is output through the speaker 27 (S326).

That is, the POP player 20 receives the video file related to the advertisement and simultaneously plays it.

When the command is a storage command, the received hexa code and the hexa code stored in the memory code are compared (S306), and if they match, the video file received through the RF receiver 21 is unique to the memory card 24. Save with.

In this manner, the video file is stored in the memory card 24 or the remote controller 10 is stored in the memory card 24 by receiving the video file from an external device such as a computer through the data communication unit 26. It is checked whether a playback command is transmitted from the external device via the RF receiver 21 to the MP4 25 or the MP4 25 is input from the external device through the data communication unit 26 (S310).

The play command includes the ID of the video file to be played and the hexa code unique to the POP player.

The MP4 25 compares whether the video file corresponding to the ID included in the playback command is stored in the memory card 24, and whether the received hexa code and the hexa code stored in the memory code 24 coincide with each other (S312). .

When the hexa code matches each other and the ID of the video file exists, the video file is divided into an image signal and an audio signal (S314), and the separated image signal separates the drive board 22 and the display device 24. Through the output, the audio signal is output through the speaker 27 (S316).

At this time, when there are a plurality of video file IDs included in the playback command, the video files are played in order according to their order.

When the delete command is input to the MP4 25, the same operation as the above play command is performed to delete the video file.

That is, when a delete command is input to the MP4 25 from the wireless remote controller 10 or the wired external device while the moving image file is stored in the memory card 24, the MP4 (25). ) Compares whether the video file corresponding to the ID included in the delete command is stored in the memory card 24 and whether the received hexa code and the hexa code stored in the memory code 24 correspond to each other. If it matches and the ID of the video file exists, the video file is deleted from the memory card.

As described above, since the POP player 20 operates by one control at the remote controller 10 of the remote place, power consumption is low.

And since the remote controller 10 does not operate after one operation can increase the durability.

In addition, when the remote device 20 is not present, the data communication unit 26 of the POP player 20 may be connected to an external device such as a computer to transmit / receive video files and exchange commands, thereby increasing efficiency of use. have.

As described above, according to the present invention, when the video data is remotely sent to the POP player, the POP player stores the video file on the memory card, and when the remote player issues an operation command to the POP player, the POP player sends the video according to this command. By playing the file, power consumption is low, the durability of the remote controller can be increased, and even if there is no remote controller, the read / write and command execution information can be exchanged to the POP player by wire, thereby improving the efficiency of use.

Claims (6)

A remote controller for wirelessly transmitting video files capable of POP advertisements, data including save / delete / playback commands, and hexa code; Data can be bi-directionally transmitted and received with the remote controller, and a unique hexa code is given to each to receive data transmitted from the remote controller to play or store a video file when the hexa code matches. Wireless video POP advertising device including a POP player to play or delete the video file stored by the command of the controller. The method of claim 1, The POP player receives data transmitted from a remote controller, exchanges data with an MP4, and when the received hexa code matches the hexa code given to the POP player when playing a video file, a video signal is output. And an RF receiver for separating and outputting the audio signal. A plurality of video files capable of advertising, a memory card storing hexa code unique to a POP player, When the command of the remote controller is input, the video file is stored in the memory card only when the information on the hexa code of the memory card is matched with the hexa code included in the command according to the command, or the stored video file is stored in the video signal. And MP4 for playing or deleting the audio signal separately. Wireless video POP advertising device comprising a drive board for converting the video signal from the RF receiver or MP4 so that the eye can see. The method of claim 2, The POP player is a wireless video POP advertising device, characterized in that the data communication unit is further provided with a wired connection to an external device to exchange data. The method of claim 3, wherein The data communication unit is an RS-232C or universal serial bus (USB) communication unit, and performs video communication with an external device such as a computer according to RS-232C or USB protocol to exchange video files or commands. Advertising equipment. Transmitting video data at the remote controller and receiving it at the POP player, Checking whether the command included in the video data is a play command or a storage command, and comparing the hexa code received in the case of the play command with the hexa code given to the POP player; If the hexa code is matched with each other, storing a video file with ID for POP advertisement on a memory card in which the hexa code is stored; Confirming whether a playback command including the hexa code assigned to the POP player and the ID of the video file is received from the remote controller; Comparing whether the video file corresponding to the ID included in the playback command is stored in the memory card, and whether the received hexa code and the hexa code stored in the memory code match each other; And replaying the video file separately from the video signal and the audio signal when the hexa code matches each other and the ID of the video file exists. The method of claim 5, wherein Comparing the received hexa code with the hexa code given to the POP player when the command included in the video data is a play command; And reproducing the received video file into a video signal and an audio signal when the hexa code matches each other.

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