KR20000054816A - Point of purchase Advertising and the exclusive use of Mediaplayer using Internet - Google Patents

Abstract

PURPOSE: A method for advertising at buying point using the internet is provided to shorten a real buying time with customers recognizing an advertisement and feeling a desire to buy, by being advertised at a point customers buy, via especially personal computers of final distributors with speakers and displays at off-line various places using an internet communication network by a WEB server operator storing advertising contents. The final distributors in the method can confirm whether the advertisement is executed on a WEB server, to transmit and control an advertisement file. CONSTITUTION: A method for advertising at buying point using the internet, in which a WEB server operator storing advertising contents advertises at buying point via especially personal computers of final distributors capable of connecting the internet and having speakers and displays at off-line various places using an internet communication network, comprises the steps of: receiving files for advertisement of self or consigned production as media files such as audio or video files from advertising sides, and encoding and storing in the WEB server as a specified file type; outputting the files for advertisement on a website screen by storing the files as a fixed unit or independently; being registered as a member by the final distributors on a WEB browser; downloading programs of exclusive media players for the files, after the distributors have an identification; setting up the programs in a system built in the distributors' stores; and replaying the files as the programs in real time at the stores, or replay to exit the pre-downloaded files as a local way.

Description

Point of purchase advertising and the exclusive use of Mediaplayer using Internet}

The present invention relates to an advertisement method that is executed at the point of purchase of a consumer using an internet communication network. More particularly, the present invention relates to a web server operator who operates an advertisement website and a consumer through a connection with a PC of an end distribution store through an internet communication network. At the time of purchasing a product or service, the advertisement is executed in the final distribution store to increase the advertising effect.

Conventionally related fields related to the method of the present invention include offline point-of-purchase advertising and an advertising method using the Internet separately. The technical field for achieving the present invention includes a streaming technology field and a media player field. , Codec field, internet socket program field, watermarking technology.

Conventional point-of-purchase advertising refers to a point-of-purchase (POP) advertisement, which is represented in various forms within the head of a retail store or within a store. For example, banners and banners inside and outside the store, ceiling mobiles, stand-ups, window bands, flags, and stickers are typical. However, in general, it exists in the form of printed materials, and it is at the level of notifying the product information, so the current appeal is not high.

Meanwhile, the conventional advertisement method using the Internet includes banner advertisement, which is a general advertisement technique on the Internet, and an email advertisement method that sends advertisements 1: 1 by classifying the characteristics of each customer such as education, gender, age, and taste of the customer, or the web. There are various advertising methods, such as advertising methods that pay a certain amount of compensation in return for an individual who subscribes to the site or receive an advertisement, and advertising methods that use event elements such as quizzes or games. Like the ADbar of (www.nomoney.co.kr), it is also an active trend for both online and offline advertisements to the general netizens using the Internet.

However, the above-mentioned conventional advertising methods, that is, the conventional purchase point advertising and the advertising method using the Internet are usually performed only in their respective areas, and the case of enhancing the effect of the advertisement through grafting with each other even if they are applied at the same time online and offline. Is hard to find.

In other words, if it is applied to multiple offline using the main advantages of Internet advertising, for example, the target is precisely targeted, accurate, and broad, compared to the existing advertising means, the advertising effect will be great, Advertising methods, despite advances in related technologies, still suffer from the weaknesses that only netizens need in front of computers.

On the other hand, in order for online advertisements to be executed at various places in the offline state, it is necessary to be able to determine whether or not actual advertisements have been executed on-line and furthermore, online control of advertisement data is essential.

The present invention focuses on this point, the point of purchase advertising method using the Internet to be described in the present invention operates as a new advertising tool (Tool) applied to multiple offline based on the online, more specifically the Internet communication network Through the connection between the web server operator who operates the advertising website online and the final distribution store PC offline, various multimedia advertising contents online can be accessed by consumers without using the existing media. It is intended to provide consumers or advertisers with a new advertising channel that has the advantage of the internet and the existing traditional media's advertising advantages by allowing them to operate at the time of purchasing the service or product.

In addition, by providing an advertisement-only media player program to the user, the web server operator can check whether or not the final distributor has actually executed the advertisement in a store in offline, and check the contents of the advertisement data and audio. In return, the advertiser will be compensated for the portion of the advertiser's advertising costs through the web server operator, and the advertiser will be able to check the advertising measurement and obtain effective and enormous advertising effects for the target audience at a lower advertising cost than the traditional media. .

That is, an object of the present invention is that the web server operator storing the advertising content is executed at the point of purchase by the consumer through various places in the off-line, in particular, a PC equipped with a speaker and a display device of the final distribution store using the Internet communication network. By maximizing the advertisement effect by reducing the time for consumers to recognize the advertisement and feel the purchase desire, it leads to the actual purchase. For this purpose, the presence or absence of the end-distributor's advertisement is executed on the web server, and the advertisement file is transmitted and controlled. It is to provide an advertising method and a dedicated media player device.

1 is a system schematic diagram schematically showing an entire system to which the present invention is applied;

2 is a flowchart illustrating initial user registration according to an embodiment of the present invention;

3 is an overall flowchart after the user of FIG. 2 installs an advertisement file dedicated media player device in a final distribution store system;

3A is a flowchart in which a user of FIG. 2 is downloaded in advance to download an advertisement file.

4 is a schematic block diagram of an advertisement file dedicated media player according to an embodiment of the present invention.

<Description of Symbols for Major Parts of Drawings>

10: an advertiser, 20: a web server storing an advertisement file, 20a: a website on which an advertisement file is output, 30: an encrypted advertisement media file stored in a web server, 30a: a media file produced by an advertiser or self-produced Consisting of advertisements, 40: the Internet, 50: the final distributor, 50a: the system of the final retail store, 50b: the final retail store, 60: the consumer, 70: media player dedicated to the advertisement file.

In order to achieve the above objects, the point of purchase advertisement method using the Internet according to the present invention includes an advertisement file 30a in which a web server 20 operator self-manufactures or commissions a media file such as an audio file or a video file from an advertiser 10. Receiving), encrypting (encoding) and storing in a specific file format in the web server 20; Grouping several advertisement files 30 into one group and storing them in a predetermined unit, or independently storing one advertisement file 30 and outputting the same on a website screen; The end distributor 50 accessing the web server 20 browser through an internet communication network; The final distributor 50 accessing the web server 20 browser and registering as a member; After the final distributor 50 receives a unique number (ID) by joining a member, downloading the advertisement file dedicated media player program 70 from the web server 20; The final distributor 50 installing the advertisement file dedicated media player program 70 in his system 50a; After the web server member registration, the final distributor 50 accesses the web server 20 by an advertisement file dedicated media player program 70 having a browser function or another Internet access program; The final distributor 50 reproduces the advertisement file 30 stored in the web server 20 in real time in the final distribution store 50b with the advertisement file dedicated media player program 70 or previews the advertisement file 30 in advance. Receiving a download and playing in a local manner and ending; And grasping the time, contents, etc., played by the final distributor 50 by the web server 20 on the online 40, and providing the final distributor 50 with benefits such as money.

In this case, after the final distributor 50 installs the advertisement file-only media player program 70 in its system 50a, the specific method for reproducing the advertisement file 30 in real time or in a local manner may be performed. As follows.

First, in order for the final distributor 50 to play the advertisement file 30 stored in the web server 20 in the final distribution store 50b in real time with the advertisement file dedicated media player program 70, the final distributor ( 50) requesting user authentication to the server by executing the advertisement file-only media player program 70 to the web server 20 in which the plurality of advertisement files 30 are stored or accessing through a general web browser after registration; Requesting the advertisement file 30 in real time by selecting one of the plurality of advertisement files 30 stored in the web server 20 by the final distributor 50; Requesting the advertisement file 30 in real time by selecting one of the plurality of advertisement files 30 stored in the web server 20 by the final distributor 50; Converting the specific advertisement file 30 from the web server 20 to the PC 50a of the final distribution store in the original file 30a format and transmitting the converted advertisement file 30; Playing the advertisement file (30a), in which information such as start time, advertisement file type, and audio information check is automatically transmitted to the web server 20; When the advertisement file 30a is finished playing, the advertisement file dedicated media player program 70 performs automatic transmission of the end time information to the web server 20; And a user termination step (LOG-OFF).

In addition, in order to receive the advertisement file 30 stored in the web server 20 and download the advertisement file 30 in the local state, the final distributor 50 plays the advertisement file dedicated media player program 70 in the local state. ) Selects (clicks) the advertisement file 30 downloaded in advance, or selects (clicks) the downloaded advertisement file 30 after executing the advertisement file dedicated media player program 70; Recognizing whether the selected file is the advertisement file 30 downloaded from the web server 20 or the general media file in the advertisement file dedicated media player program 70; Recognizing the downloaded advertisement file 30, and automatically connected to the web server 20 by the socket program of the media file program dedicated to the advertisement file and undergoing user authentication; If the user authentication is successful, the advertisement file dedicated media player program 70 converts the advertisement file 30, which is encrypted and stored in a predetermined format, into an original media file 30a format; A step of reproducing the downloaded advertisement file, wherein information such as a start time, an advertisement file type, and audio information check are automatically transmitted to the web server 20; And end of the execution of the advertisement file (30a), wherein the advertisement file dedicated media player program 70 is the step of automatically transmitting the end time information to the web server 20 to the web server 20; And a user termination step (LOG-OFF).

In order to achieve the above object, the advertisement file 30a is encrypted (encoded) and stored in the web server 30. When the authorized user plays the advertisement file 30, the advertisement file 30 is decrypted (decoded). The file format 30a is reproduced.

Therefore, the advertisement file 30 stored in the web server is not played by a general media player, for example, Microsoft's Windows Media Player or Nullsoft's Winamp. It will only be played in the media player for the advertisement file.

The reason for encrypting the advertisement file is necessary for determining whether the advertisement file is actually played off-line and for checking the advertisement file playing time, the contents of the advertisement file, and audio.

The encryption of the advertisement file is composed of an encoder and a decoder. The decoder is embedded in the advertisement file dedicated media player program 70 itself, and the encoder is separately present. Here, the encoder encrypts the file with a certain key value, and the advertisement file-only media player program 70 decrypts the key value and plays the file in the original file format.

The advertisement file dedicated media player program 70 according to the present invention for achieving the above object, the encrypted (encoded) the advertisement file 30 stored in the web server in the original file format (30a) It is necessary for playback and also to determine the operation status of the user on the web server.

To this end, the advertisement file dedicated media player program includes: a browsing function unit having a socket program function for transmitting and receiving data and controlling a transmission / reception operation with a web server for supplying data such as an advertisement file; A media playback function unit capable of setting functions and environment necessary for playing a media file such as an advertisement file supplied from the server; And a decoder function for decrypting (decoding) and playing the encrypted advertisement file.

At this time, the advertisement file dedicated media player program 70 may be downloaded from the web server in advance and installed in the system 20a of the final distribution store to realize the method according to the present invention.

Meanwhile, the method of executing the advertisement file 30 in the dedicated player 70 may be performed in real time and in a method of downloading and playing the advertisement file in advance, thereby allowing the end distributor as a user to use at any time. As a result, the advertisement file can be played.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an overall system configuration diagram schematically showing an entire system according to an embodiment of the present invention.

Looking at the configuration of the present invention, the web server 20 and the user system 50a of the end distribution store is always connected by hardware such as a modem or LAN and an internet access program, or at any time to receive data It is ready to receive.

Therefore, when the advertisement file is opened by executing the advertisement file dedicated media player 70, the web server should be connected by a browsing means which is a socket program of the program 70. That is, when executing the advertisement file dedicated media player 70 to perform data transmission of the advertisement file 30, it should be in a state capable of sending and receiving data at any time.

Meanwhile, the advertisement file 30 stored in the web server 20 is composed of a multimedia file format such as an audio file and a video file as described above. However, since the advertisement file 30 is encoded, the advertiser delivers the advertisement to the website operator. Water 30a exists in a file format 30 other than the original file. Therefore, in order to play the advertisement file, the end distributor 50 needs to register a user at the website 20a, and downloads the advertisement file dedicated media player program 70 to his or her store system 50a. It must be installed.

The list of files stored in the web server can be divided into picture file, audio file and video file.

In addition, the individual advertisement media files 30 may be combined into a plurality of groups in a predetermined manner to constitute a single file.

For example, if the advertiser 10 produces the advertisement 30a in an audio file format and gives it to the web server operator, the web server operator combines the advertisements composed of the audio file format on a predetermined basis into a single file. Of course, the file 30 is encrypted.

By the method of constructing the file, the advertisement file 30 can be repeated several times a day at the discretion of the client who is the final distributor. The end distributor 50 has a reason to further increase its profit through the repetition several times by the compensation program of the present invention, which leads to the repeated exposure of the advertisement file 30, advertising than any existing media The effect is maximized.

On the other hand, the web server is a control means for controlling the data transmission and reception with the user system (50a) of the connected end distribution store, storage means for storing and managing advertisement data and member information to be transmitted, and communication for communication with the user Means, and means for processing and payment of advertising costs should be provided.

The Internet communication network 40 may use a telephone communication network, an optical cable network, an ADSL, a dedicated communication network, or the like using a modem. Such a communication network does not need to be limited to a wired communication network, and may be configured using a wireless communication network.

The user system 50a of the end retail store is sufficient to have a PC equipped with a browser for internet access and a peripheral device such as a speaker.

In the case of the final distribution stage (50b), any place can be generally used in the final distribution stage where a consumer directly selects a product and purchases a service, such as a supermarket, a large discount store, or a retail store or a department store having its own distribution chain network. Do.

2 is a flowchart illustrating initial user registration according to an embodiment of an end distributor.

According to the present invention, after the final distributor 50 accesses the website where the advertisement file is stored, registers with a member and is given an ID, the system of the final distributor stores the advertisement file dedicated media player program 70 which is a kind of media player. It is a membership service that can be used only if it is installed at (50a).

Therefore, in order to use the advertisement method according to the present invention, the final distributor first accesses the website 20a using the Internet communication network (s10) and registers as a member (s20), and then the advertisement file dedicated media player program. Download (70) and download (s30) and install it in its own system (50a) (s40), and access the web server 20 through an advertisement file-only media player program 70 or an Internet connection program and the like. User information such as password, social security number, etc. must be sent for user authentication.

3 shows a flowchart executed in real time as an embodiment of the operation according to the invention.

After installing the dedicated player 70 in the final distribution store system 50a (s50), the dedicated player shown in FIG. 4 is output on the screen.

If the user selects a dedicated file mode among the play media buttons (s60) and selects to open a dedicated advertisement file (s90), the user authentication step is automatically connected to the web server 20 by a browsing means which is a socket program of the dedicated player program 70. Go through (s100).

If the user authentication is successful, the list of advertisement files 30 stored in the server is downloaded and downloaded to a dedicated player window (s110), and the next step is online (On-Line) to play the playback method in real time. Whether or not to make a selection for a scheduled download (Download) method to download (Download) at a predetermined time or a local (Local) method to download only the advertisement file (S120).

At this time, the advertisement list file browsed to the dedicated player is a media file that is encrypted (encoded).

When the online (On-Line) method of playing the advertisement file 30 in real time is selected, the user as the end distributor selects the advertisement file to be played in his or her store (s140).

At this time, the advertisement file 30 is decoded (decoded) (s150) and reproduced in the original file 30a format (s160), and is provided at the point of purchase by the consumer through a speaker or monitor of the system of the final distribution store.

Meanwhile, while the advertisement file 30a is being played, the web server 20 sends and receives signals at predetermined time intervals and checks the operation state (s170), which prevents a physical error such as disconnection. This is to enable more accurate regeneration check.

In the above manner, when the final distributor 50 plays the advertisement file and the like at the final retail store 50b, the web server operator combines the play time and the file type to provide the final distributor with compensation such as payment of money in the name of the advertisement cost. It is made (s190).

3A is a flowchart executed in a local state.

The advertisement file reproduction method using a local method is a method in which the advertisement file 30a is downloaded in advance and stored in the final distributor system 50a, and enabled at any time when the final distributor wants to reproduce it.

When the local method is selected in the playback method selection step (s120) in FIG. 3 (s220), the file list is browsed and output in the dedicated player window (s230), and the advertisement file 30a is selected from the list to download (Download). )

When the final distributor 50, which downloads the advertisement file 30 in advance and stores it in his system, selects the download advertisement file 30 (s240), the dedicated player 70 is automatically executed. At this time (s50) the user authentication process window is output (s100).

The user authentication step (s100) is connected to the web server by the browsing means which is a socket program of the dedicated player program 70 and undergoes a user authentication process, and after the user authorization, the advertisement file 30 is decoded to form the original file format. It is converted to (s150) and is reproduced (s160), and is provided at the point of purchase by the consumer through a speaker or monitor of the system of the final distribution store.

In the above manner, when the final distributor 50 plays the advertisement file and the like at the final retail store 50b, the web server operator combines the play time and the file type to provide the final distributor with compensation such as payment of money in the name of the advertisement cost. It is made (s190).

4 is a schematic block diagram of an advertisement file dedicated media player 70 according to the present invention.

The advertisement file dedicated media player program 70 according to the present invention for achieving the above object according to the present invention reproduces the encrypted (encoded) processed advertisement file stored in the web server, and displays the operation state of the user. It is necessary to judge.

In addition, when playing an advertisement file, it is connected to the web server by a browsing means, which is a socket program built in itself, so that it can be judged whether or not the actual reproduction is made, the playing time, the contents of the advertisement file, and audio checking.

In order to achieve the above object, the advertisement file dedicated media player program includes a browsing portion having a socket program function for transmitting and receiving data and controlling a transmission / reception operation with a web server for supplying data such as an advertisement file and an advertisement file supplied from the server. And a decoder for decrypting (decoding) an encrypted advertisement file and the like.

In addition, the advertisement file dedicated media player program 70 is basically a media playback software that can play all the media files supported by Windows Media Player developed by Microsoft Corporation (MS).

In particular, the decoder (Decoder) is built in itself and has a function to decrypt (decode) and reproduce the encrypted advertisement file 30 generated with a certain key value with this key value. In this case, the decryption starts while the file is played, and the key value may be developed by distributing in the web server 20.

On the other hand, the present invention is not limited to the described embodiments, it is apparent to those skilled in the art that various modifications and variations can be made without departing from the spirit and scope of the present invention. Therefore, such modifications or variations will have to belong to the claims of the present invention.

As described above, all-line advertising combining online and offline, which cannot be achieved in the conventional advertising method, due to the point of purchase advertisement method and the advertisement file dedicated media player device using the Internet communication network according to the present invention. The method is implemented and, in particular, by combining the online advertising store and the offline advertising store has the highest advertisement delivery rate, affinity, and low cost in the entire advertising market.

In other words, since the advertisement is executed at the time of purchase of the consumer, it is possible to immediately and accurately measure the response of the advertisement effect and calculate the effect, as well as the advertisement effect with high realism and loyalty.

In addition, the operator of the final distribution store where the actual advertisement is executed can receive profits by distributing the advertising expenses as much as the time spent in the store, and consumers can obtain useful information about the product and other information when purchasing in the actual store. You can do it.

Therefore, the point of purchase advertising method according to the present invention is the consumer side to obtain the latest useful information about the product or service to be purchased, and the final distributor side to obtain additional revenue as long as the advertisement is reproduced in their stores, the sense of presence And there is an advantage that can accommodate the needs of both advertisers that can obtain a high advertising effect loyalty.

Claims (10)

A web server operator who stores advertising content sends out advertisements at the time of purchase by a PC using an internet communication network, which can be connected to various places in the off-line, in particular, the final distribution store, and equipped with a speaker and a display device. In: Receiving, by the web server operator, an advertisement file, which is self-produced or commissioned, into a media file such as an audio file or a video file, encrypted (encoded) and stored in a web file in a specific file format; Storing a plurality of advertisement files in a group and storing them in a predetermined unit, or independently storing one advertisement file and outputting the same on a website screen; The final distributor accessing a web server browser through an internet communication network; A final distributor accessing a web server browser and registering as a member; After the final distributor receives a unique number (ID) by joining the member, and downloading the advertising file dedicated media player program from the website; The final distributor installing the advertisement file-only media player program 70 in the system in the store; After the web server member registration, the final distributor accesses the web server by means of an advertisement file-only media player program having a browser function or another Internet access program; A final distributor playing the advertisement file stored in the web server in real time in the final distribution store by an advertisement file dedicated media player program or downloading the advertisement file in advance and downloading and playing the advertisement file in a local manner; And A method of purchasing a point of sale advertisement and a dedicated media player device using an internet communication network, comprising the steps of: checking the time, contents, etc., played by the end distributors on a web server online and providing the end distributors with money. The method of claim 1, The web server operator can determine whether the advertisement file is played off-line, and check the playing time, advertisement file contents, and audio information of the advertisement file. A point of purchase advertisement method and a dedicated media player device using an internet communication network, characterized in that a file-only media player is used. The method of claim 1, The advertisement file dedicated media player program includes a browsing function unit having a socket program function for transmitting and receiving data and controlling a transmission / reception operation with a web server for supplying data such as an advertisement file; A media playback function unit capable of setting functions and environment necessary for playing a media file such as an advertisement file supplied from the server; And a decoder function for decrypting (decoding) and playing the encrypted advertisement file and the like. The method according to claim 1 and 2, The encryption of the advertisement file consists of an encoder and a decoder. The decoder is embedded in the media file program of the advertisement file dedicated in claim 3, and an encoder exists separately. ) Encrypts the file with a certain key value, and the dedicated media player program for the advertisement file decrypts the key value and plays the original file format. Player device. The method according to claim 1 and 3, The advertisement data can be played only in the above advertisement file media player program, but the present invention is not limited thereto, and can be played in other media player programs by adding a function to decode the encoded advertisement file and a specific built-in socket program function. Point of purchase advertising method and a dedicated media player device using an internet communication network. The method of claim 1, The web server operator stores the individual advertisement files received from the advertiser in the web server. The individual advertisement media files are combined into a group or consist of one file in a certain manner and displayed on the screen as one specific file. Point of purchase advertising method and a dedicated media player device using an internet communication network. The method of claim 1, When a user accesses a web server browser provided with an advertisement file, the Internet communication network includes a modem communication network, an optical cable network, an ADSL, or a dedicated communication network. Such a communication network need not be limited to a wired communication network, but also includes a wireless communication network. Point of purchase advertising method and a dedicated media player device using an internet communication network. The method of claim 1, In the case of the final distribution stage, the Internet communication network is characterized by the final distribution stage where consumers select products and purchase services, such as supermarkets, large discount stores, and other retail stores, convenience stores, and department stores that have their own distribution chain networks. Point of purchase advertising method and a dedicated media player device. The method of claim 1, User system is a point-of-purchase advertising method and a dedicated media player device using the Internet communication network, characterized in that using a device equipped with a speaker and a display device, such as Web TV, other terminals as well as a general PC. The method of claim 2, The method of web server operator to check whether the user plays the advertisement file in the offline (Off-Line) method is that if the authorized user plays the advertisement file, the media file program of the ad files of Paragraphs 1 and 3 will be executed. Purchase point advertisement using internet communication network, which automatically transmits various necessary information such as usage time, usage time, executed advertisement file, audio information, etc. by connecting to web server for playing start time, playing time, playing end time, etc. Method and dedicated media player device.