KR20080037331A - Moblephone and apparatus for delivering advertisement and system for delivering advertisement - Google Patents

Abstract

A mobile phone, an advertisement delivery server and a terminal for an advertiser are provided to prevent the unbalance of supply and demand, and to lead customers to advertising shops by transmitting active advertisement transmission on the basis of marketing analysis. An advertisement delivery system comprises a mobile phone of a member(1), an advertisement transmission server(2), and the mobile phone of a shopkeeper(3). Characteristics and behaviors of each member about member registration(11), search/induction functions and vote/coupon functions are transmitted and received, and created as a database in detail. The mobile phone of the shopkeeper displays the result of the market analysis(6). The advertisement is created by four images and additional comments. An advertisement object is set by an advertisement registration function(30). In a shop search process(121), a search result which only corresponds with the advertisement object is displayed. And the result of accurate arrival(124) is obtained by induction of GPS(123).

Description

Mobile phone and advertisement delivery device and advertisement delivery system {MOBLEPHONE AND APPARATUS FOR DELIVERING ADVERTISEMENT AND SYSTEM FOR DELIVERING ADVERTISEMENT}

1 is a view functionally showing a schematic configuration of an advertisement delivery system according to the present embodiment;

2 is a view showing the main features of the advertisement delivery system according to the present embodiment,

3 is a block diagram of a member mobile phone of the advertisement delivery system according to the present embodiment;

4 is a block diagram of an advertisement delivery server of the advertisement delivery system according to the present embodiment;

5 is an exemplary diagram of a shop owner mobile phone of the advertisement delivery system according to the present embodiment;

6 is a view showing an example for the market analysis of the advertisement delivery system according to the present embodiment,

7 is a view showing an advertisement creation screen flow of the advertisement delivery system according to the present embodiment;

8 and 9 are views showing the flow of the store search program of the advertisement delivery system according to the present embodiment;

10 is a view showing an advertisement viewing flow of the advertisement delivery system according to the present embodiment;

11 is an exemplary diagram for a business model of an advertisement delivery system according to the present embodiment;

*** Explanation of symbols for the main parts of the drawing ***

1: member mobile phone 1A: exterior configuration 1B: internal configuration

101 ~ 102: Send / Receive 11: Member Registration 110: Member Registration Program

111: member data

12: search & guide function 120: search instruction program 121: store search

122: advertisement reading 123: GPS guide 124: arrive at the store

125: GPS guidance program

13: Voting & Coupon Acquisition Function 130: Voting & Coupon Acquisition Program

131: voting 132: GPS information acquisition 133: coupon acquisition

141-144: Send

151: operation unit 152: display unit 153: camera 154: antenna

161: CPU 162: image processing unit 163: transceiver

164: GPS receiver

19: memory 191: advertisement data 192: map data

194: information transmission program

2: advertisement delivery server 2A: appearance configuration 2B: internal configuration

21: Database 22: Map DB 23: Advertising DB

241-243: Send 244: Download

251: keyboard 252: display 261: CPU

262: image processing unit 263: transceiver unit 264: memory

29: storage

294: store DB 295: customer base target DB

3: store owner mobile phone 3A: exterior configuration 3B: interior configuration

30: Ad registration function 300: Ad creation support program

31: Ad creation 32: Target setting 33: GPS information attached

34: upload 351: send 352: send

36: Fit for lunch 391: Store data

40: DB accumulation program 41: member DB 42: search history DB

43: location information DB 431: extract data of the same industry

432: Extract advertiser data 44: Member behavior 48: Referral information

480: referral information program 481: referral information display program

50: search program 52: filter 53: member attribute reference

54: Search results

6: Market Analysis

611: Characteristics of the same type of business as the advertiser's store

612: Strengths of advertiser stores 613: Weaknesses of advertiser stores

614: strengths of other stores 615: weaknesses of other stores

630: Age 632: Gender 633: Occupation 634: Member's preferences

635: single / married 636: current position

64: Market Information Display Program

The present invention relates to an apparatus for constructing a marketing system using a mobile phone.

Conventionally, Japanese Patent Application Laid-Open No. 2004-152224 (hereinafter referred to as Patent Document 1) can be cited as a representative example of an advertisement delivery system using a mobile phone. Patent Literature 1 includes a commercial database section that stores information on commercial stocks to establish a system in which commercial stocks can provide information to customers in a specific region or a specific floor using only a mail function of a mobile phone without using a computer. The present invention discloses an e-mail delivery server system comprising a customer database that stores a customer's e-mail address, attributes, and location information (including GPS).

However, there is a problem that the system disclosed in Patent Document 1 simply transmits an e-mail to a customer who matches the target customer's attributes based on the customer's attributes, and is not sufficient as an effective advertisement transmission system. In addition, if the mail is sent in this way, it can be treated as a "spam mail" and can be used to antagonize the customer.

 In order to enhance the advertising effect of the advertisement delivery system using a mobile phone, first, it is important to design a system that can lead customers to the store of the advertiser smoothly.

Second, there is a need to resolve the imbalance in supply and demand between advertisers and customers.

Third, in order to relieve this imbalance more timely, it is necessary to avoid the disadvantage that the function is limited because it is small in size while being able to take full advantage of the maneuverability of the mobile phone and at the same time make it compact. In order to take advantage of mobility, it is desirable to provide advertisers with marketing information necessary for the moment (in time) in response to the ever-changing customer movements, and to suggest a target customer (customer target) to the advertiser.

Therefore, in the advertisement delivery system using a mobile phone, the mobile phone, advertisement delivery, which smoothly guides the customer to the advertiser's store while eliminating the imbalance of supply and demand by enabling more mobile advertisement delivery based on marketing analysis. Its main purpose is to provide devices, servers and marketing systems.

The present invention constitutes the following means for solving the above technical problem.

(1) The present invention provides an advertisement delivery server, which includes advertisement contents including location information of an advertiser's store, attribute information of a customer to which the advertiser delivers advertisement contents, and an area (delivery region) for delivering advertisement contents. An advertisement database configured to correlate customer target information consisting of information with each other; and attribute information, current location information, and location information of a mobile phone holder operating a mobile phone from a mobile phone having a location information detection function; Means for receiving advertisement search information including an instructed advertisement search history and a search keyword for searching an advertisement database; and, when the advertisement search information is received, as advertisement contents corresponding to the search keyword in the advertisement database, customer target information. Ad control that matches the client's attribution information in First ad sending means for extracting the content and transmitting the corresponding advertisement content to the mobile phone; and when receiving the advertisement search information, the customer target information in the advertisement database matches the attribute information of the customer included in the advertisement search information. And second advertising sending means for extracting the advertising content to transmit the advertising content to the mobile phone, and guide means for guiding a procedure (or a course to the store) from the current location to the store.

According to the present invention, the following actions and effects are produced by the respective configuration requirements.

(1-a) The advertisement database is composed of advertisement contents and customer target information related to each other. Therefore, the advertisement can be delivered by narrowing the target of the customer corresponding to the customer target information (by narrowing the range of the target customer).

(1-b) The means for receiving the advertisement search information receives attribute information, current position information, advertisement search history, and the like, together with a search keyword for searching for an advertisement. As a result, customer attribute information and current location information can be accumulated.

(1-c) When the first advertisement sending means receives the advertisement search information, the first advertisement sending means extracts only the one matching the search keyword and the one matching the customer target information that the advertiser wants to deliver. Therefore, the mobile phone holder can obtain desired information, and the advertiser can narrowly deliver the customer target.

(1-d) When the first advertisement sending means receives the advertisement search information, the first advertisement sending means extracts only those that match the customer target information that the advertiser wants to deliver, regardless of the search keyword. Therefore, even if the mobile phone holder does not even think of the search keyword to select, it is also possible to obtain surprisingly good information as recommendation information, and the advertiser can squeeze (narrow) the customer target to deliver the advertisement.

(1-e) According to the guiding means, the procedure for going from the current position to the store is guided, so that the mobile phone holder can be surely delivered (induced) to the store.

(1-f) As described above, when the first and second advertising means transmit an active action, such as sending a search keyword because the customer wants to obtain information, the first advertising means means to search. As a result, since advertisement information is provided, effective advertisement delivery is possible. On the other hand, as in Patent Literature 1, it is significantly different from information discarded before being delivered to a customer as spam mail. In addition, in the present invention, the first advertisement sending means piggybacks on the advertisement transmitted, and the second advertisement sending means flows the advertisement regardless of the search keyword as the recommendation information, for example, to the synergistic effect of the first and second advertising sending means. It is possible to increase the advertising effect.

In addition, since the present invention utilizes the search behavior (action) of the mobile phone holder, unlike the patent document 1, the attribute information, the current location information, and the advertisement search history of the mobile phone holder can be collected. As a secondary effect by this, useful information that can be used for marketing analysis can be collected.

Further, the guide means may be considered to include means for searching and displaying a route to a store, for example, in the case where the holder of the cellular phone possesses a cellular phone with a GPS function.

(2) The present invention is an advertisement delivery server, which is a database composed of the attributes of a mobile phone holder receiving advertisement contents, the current location information of the holder, and an advertisement search history in which the holder searches for an advertisement. Information accumulating means for accumulating information of the user; and extracting the advertisement search history related to the store of the advertiser or the owner of the store of the advertiser, and the attributes and the current position of the mobile phone holder corresponding to the extracted advertisement search history. Advertising searcher attribute collecting means for collecting information; and pattern A as the pattern of the attribute of the mobile phone holder, pattern B as the pattern B in the current position information of the mobile phone holder, and collecting by the advertising searcher attribute collecting means. Frequency of data related to the combination of the pattern A and the pattern B among the attributes of the mobile phone holder and the current position information; or Group with an index of the frequency data that corresponds to the pattern B, marketing information generating means for generating a marketing information analysis with respect to the surface of a plurality of evaluation items; Marketing information transmission means for transmitting the marketing information to the advertiser terminal device; Configure

According to the present invention, the following actions and effects occur by the respective configuration requirements.

(2-a) The information accumulation means accumulates the attributes of mobile phone holders, location information, and advertisement search history. Therefore, these can accumulate data for generating marketing information.

(2-b) Ad search attribute collection means, (2-b-1) extracts the advertising search history related to the store of the advertiser or the business of the store of the advertiser, and by using this type of business of the store of the advertiser or the store of the advertiser Information related to can be accumulated. Furthermore, the information is related to the attributes and location information of the mobile phone holder by the information storing means. The advertisement searcher attribute collecting means (2-b-2) has the mobile phone holder corresponding to the extracted advertisement search history. Collect attributes and current location information. In this way, the store of the advertiser or the type of business of the store of the advertiser is searched for, and the trend of the attribute and the positional information can be found.

(2-c) The marketing information generating means generates the marketing information based on the result collected by the advertisement searcher attribute collecting means.

(2-d) The marketing information transmitting means transmits the marketing information to the advertiser terminal device. In this way, the advertiser can obtain marketing information related to his or her store or the type of business of the advertiser's store without collecting information on his or her own.

(2-e) By the above configuration, operation and effect, even advertisers who have never had a marketing connection can collect marketing information easily. In addition, since this indicator includes the pattern B of the current location information of all mobile phone holders, and uses very fresh information called the current location information, it is possible to register an advertisement in the server based on this and deliver it from the server. If you do so, you will be able to say, "Will you go?"

However, this fresh information can be missed even if you're changing over time and slowly analyzing your targets (for example, customers close to your store). The indicators analyzed in the present invention are patterns A and B, which are indicators of analyzing the presence or absence of news from the viewpoint of the customer's attributes, so that the information directly connected to determining the advertisement delivery destination "what pattern the customer should be targeted to". Analyze and provide to the advertiser terminal device. Therefore, based on the location of the customer base that is likely to be interested, that is, to deliver the advertisement specifically through the mobile response that narrowed the target directly to the 'nearby customers from the beginning without bringing in far customers'. It becomes possible.

Incidentally, the pattern A of the attribute of (2-c) is, for example, (male, 20's, office worker, ramen), (female, 40's, unemployed, person who likes pot cooking), etc. Refers to a pattern in which a single or a plurality of attributes are combined. Pattern B of the current location information means local patterns such as Kawahara-cho (Japan), Gion (Japan), and Tokyo Station, and the combination of the pattern of the attribute and the current location information is (male, 20 generations). , Office work, ramen liking, Kawahara-cho). Each element refers to each element, such as male or female, 20s or 30s or 40s, office worker or manual worker, liking ramen or liking pan.

The marketing information generating means uses the frequency of data related to these patterns among the attributes and current position information of the mobile phone holder collected by the advertisement search attribute collecting means, and the frequency of the patterns A and B is assigned to a plurality of evaluation items. Analyze For example, the frequency of data related to the attribute pattern of (male, 20s, office work, ramen liking, Kawaramachi) or the frequency of data related to Kawaramachi is analyzed.

(3) The present invention is marketing proposal information for suggesting the analysis of a few evaluation items of the marketing information in response to the request of the terminal device for advertisers as information of a customer attribute or delivery area to be delivered by the advertiser. It further comprises a marketing proposal means for transmitting to the terminal device.

According to the present invention, since an advertiser directly proposes an analysis of several evaluation items of marketing information as a customer's attribute or delivery area to be delivered, the advertiser should target (narrow down) even for an advertiser unfamiliar with marketing analysis. Can be obtained maneuverably.

(4) The present invention provides a terminal device for an advertiser, comprising: form display means for displaying a form for selecting or inputting images and texts to be displayed on a mobile telephone of an advertisement delivery destination; and a customer to which an advertiser delivers advertisement contents. Target setting means for accepting the specification of the attribute information of the user; and uploading means for uploading the selected or input image, text and designated attribute information, and position information to the advertisement delivery server described in (1). .

According to the form display means of the present invention, by adopting a form called a predetermined form for a small limited function such as a mobile telephone of an advertisement delivery destination, a simple and mobile advertisement delivery can be performed. In addition, the target setting means can narrow the customer base by designating the customer attribute information, and the means for accepting the designation of the location information of the store allows this position information to be attached to the advertisement. In certain cases, it is possible to lead to the store. In addition, according to the uploading means, it is possible to upload advertisement contents having contents informing (resident) of such an effect.

(5) The style display means of this invention performs display which guides the pasting of the image and the text set of a plurality of screens together.

In the present invention, as a specific example of the style display means shown in (4), the style is constituted by a simple and easy configuration such as a plurality of screen images and text sets, thereby enabling simple and mobile advertisement delivery.

(6) The advertiser terminal device of the present invention is a mobile phone to which a camera is added, and the means for displaying a form induces an image captured by the camera of the mobile phone to which the camera is added. Therefore, in addition to the configuration of (4) and (5), the mobile advertisement delivery is possible.

(7) The present invention relates to a mobile phone terminal, comprising: position information acquisition means for acquiring current position information; search operation means for receiving a search instruction of advertisement information; Advertisement search information transmitting means for transmitting the attribute information of the telephone holder or the ID code of the holder and the current location information to the advertisement delivery server; and the result of the retrieved advertisement information and the position information of the store corresponding to the advertisement information. In addition, guide display means for performing a display to guide to the store based on the current position information obtained by the position information acquisition means.

In order to get to a store, the customer's mobile phone holder will be most desirable in order to lead to the store without being bothered by compulsory announcements (forced advertisements) and emotionally procedural steps. For example, sending an ad mail casually, such as "Sarah!", Makes the customer emotionally upset, and if the ad doesn't show a nearby map (the map with the location of the store), Emotionally, it will be a factor that makes you enter and exit the store.

The present invention provides a guide display means for performing a display to guide the store can provide useful information to the holder. The present invention has such a value-added function as a (technical) background, so that a holder can search for useful content and take an active action such as viewing an advertisement, and it is easy to lead to a store by this guide display means. As described above, the present invention satisfies the above marketing theory because the threshold for arriving at the store is subjected to a low series of steps, and thus the attracting effect is excellent. In addition, the use of such an active operation not only enhances the advertising effect, but also through the advertisement retrieval information transmission means disclosed by the present invention, the advertisement delivery server can collect information of the mobile phone holder systematically, thus, marketing analysis. It is possible to collect information to perform the operation.

(8) The present invention, display means for inducing to register the evaluation corresponding to the advertisement information; and transmits the current location information and the evaluation to the advertisement delivery server along with the attribute information of the mobile phone holder or the holder's ID code Discount coupon display means for receiving from the advertisement delivery server the name of the store closest to the current location of the mobile phone holder and discount coupon information of the corresponding store, and displaying them; It is further provided.

According to the present invention, it is possible to collect evaluations for stores with a discount coupon. In addition, since the current location information is transmitted to the advertisement delivery server, the mobile phone holder does not need to enter a store name. In addition, since the information is sent and the location information combined with the attribute information of the holder of the mobile phone is evaluated, the advertisement delivery server, which is a counterpart device (a device receiving the same), acquires data for much marketing information. It is possible.

(9) According to the present invention, the advertisement searcher attribute collecting means extracts the advertisement search history related to the store of the advertiser, and the marketing information generating means extracts the combination with the highest or lowest index as the marketing information. .

As a specific example of claim 2, the advertisement searcher attribute collecting means extracts the advertisement search history related to the store of the advertiser, so that it is possible to extract marketing information related to the store of the advertiser. The marketing information generating means extracts the highest or lowest coarseness as the marketing information. By extracting the highest index, it is possible to determine to which customer base the store is accepted, and it is possible to inject a product according to this. Also, by extracting the lowest combinations, we can identify the undeveloped customer base that the store has not accepted, which can evoke a willingness to develop new products.

(10) The advertisement searcher attribute collecting means of the present invention extracts the advertisement search history related to the type of business of the advertiser's store, and the marketing information generating means extracts the combination of the highest or lowest index as the marketing information.

As a specific example of claim 2, the advertisement searcher attribute generating means may extract marketing information related to the advertiser's store by extracting an advertisement search history related to the business of the advertiser's store. The marketing information generating means extracts the combination with the highest or lowest index as marketing information. By extracting the highest index, it is possible to determine what kind of customers the business of the store is being accepted, and it is possible to inject a product accordingly. In addition, by extracting the lowest combination, it is possible to know the undeveloped customer base that is not accepted by the industry, to identify the demand of the so-called niche industry, and to arouse the will to develop new products.

(11) The present invention is the advertiser terminal device according to (6), further comprising means for receiving marketing proposal information from the advertisement delivery server according to (2).

The present invention has not only a simple combination of these (2) and (6) but also has opposing functions, and a beneficial effect is derived. In other words, the advertisement delivery server has a large amount of information gathering capability, but there is no maneuverability to carry it. On the other hand, the advertiser terminal device is a mobile phone with a camera, it is possible to register and deliver advertisements in the outdoors by the camera, while such a large amount of information gathering capacity is not expected.

The present invention obtains information from an advertisement delivery server, and has a device capable of delivering advertisements that combines the mobility of a mobile phone and the information collecting capability of the server. According to the present invention, in response to the analysis of the location information obtained by the advertisement delivery server, the advertisement advertisement can be activated by the imaging (or quotation) of the camera and the form display means. For example, it is possible to register and deliver an advertisement on the basis of marketing information based on information purchased from a market (outside the store), customer attributes, and current location information.

(12) The present invention provides an advertisement delivery system comprising: an advertisement delivery server having the configurations described in (1) and (2), or a set of advertisement delivery servers having respective configurations; and the mobile telephone holder described in (2). (1) and (2) the advertising terminal apparatus having the means for receiving marketing information from an advertisement delivery server; and the advertiser terminal apparatus according to (6); Wherein, the customer target information described in (1) is based on the generated by the target setting means described in (6) and the means for accepting the designation of the location information of the store.

According to the present invention, since the mobile telephone has the configuration of (7), the holder can be guided to the shop of the advertiser by using the active means of searching and step by step by the guide display means. have. The attribute and operation of the member are transmitted in detail to the advertisement delivery server. The advertisement delivery server has the configuration of (2). The marketing information generating means may generate marketing information based on the member's current location information, and the marketing information transmitting means may generate the generated marketing information. It can be sent to the advertiser terminal. Since the advertiser terminal device having the structure of (6) is a mobile phone, marketing information based on a large amount of member information can be obtained anywhere, and the target setting means enables target setting.

In addition, the terminal device for advertisers having the structure of (6) can easily create an advertisement simply by selecting or inputting images and texts by inducing the form display means, thereby avoiding the functional limitation of the mobile phone. It is supposed to be. In addition to this, the advertiser terminal device having the configuration of (6) is a mobile phone with a camera attached thereto, so that images can be captured by only the mobile phone, and the advertisement can be completed by one mobile phone. Since the advertisement can be easily delivered, the advertisement can be uploaded quickly in response to fresh marketing information such as current location information. For example, it is possible to go to the market in the morning, obtain marketing information based on a large amount of member information, and in consideration of the purchase situation of the market, it is possible to create a narrower advertisement based on this.

In addition, the advertisement delivery server according to the present invention has the function of the configuration of (1), and the customer target information accepts the specification of the target setting means of the mobile phone having the configuration of (6) and the location information of the store. Is based on what is produced by the means. Here, (6) refers to the configuration of (4) or (5), and (5) refers to the configuration of (4), so that (6) becomes possible to quote the configuration of (4). Therefore, the customer target information of the present invention is generated by the target setting means described in (6), which cites (4). When the mobile phone holder searches for any of the first and second advertisement sending means. Even as described above, the advertiser can deliver the advertisement only to the holder of the target narrowed down. In addition, it is possible for the mobile phone holder to obtain what meets the needs based on the marketing information as described above.

In addition, since this marketing information is generated based on the location information of the mobile phone holder, and as described above, mobile advertisement can be delivered, the mobile phone holder can obtain useful information in a timely manner. The information obtained by the holder of the cellular phone at the time of retrieval includes those based on the one generated by means for accepting designation of the location information of the store. Then, the mobile phone holder can not only acquire timely store information, but also can easily obtain information for reaching the store. Therefore, the usefulness of the search operation means of the mobile phone having the structure of (7) becomes higher. In other words, it can be expected that the possession price may further utilize an active means of searching. Therefore, according to this system, a customer can be attracted to the store of an advertiser more flexibly, and can expect to improve a customer effect.

<Overview of advertisement delivery system according to a preferred embodiment of the present invention>

The schematic structure of the advertisement delivery system which concerns on this embodiment is demonstrated using FIG. 1 is a functional diagram showing the configuration of an advertisement delivery system. In addition, the square of the solid line shown in the middle of each apparatus of FIG. 1 represents the function of the apparatus which comprises this system, and the ellipse has shown the result obtained by the person holding it. Arrows in broken lines in FIG. 1 indicate transmission of main data among the transmission and reception 101, 102. FIG.

As shown in Fig. 1, the advertisement delivery system according to the present embodiment connects members such as tourists and advertisers who are owners of stores (hereinafter referred to as 'store owners'), and are largely member cellular phones 1 and advertisement delivery servers 2. ) And store owner cellular phone (3). In the present embodiment, the member's cellular phone 1 will be set to a cellular phone including a GPS function so as to obtain at least location information, but the occupant's cellular phone 3 may also include a GPS function.

In addition, a member mentioned here means a person which the advertisement delivery server 2 acquires the member's attribute information, for example, sex, age, etc. in some way. Acquisition of this attribute information may be by registration from the website of the mobile phone, or may be by registration at the time of joining the mobile phone. In addition, manually inputting to the advertisement delivery server 2 after registration by postal mail or the like is performed. It is also good.

The following describes an example of registration by the website of the cellular phone.

In addition to the call function, the member cellular phone 1 shown in Fig. 1 searches for a member registration 11 for a tourist to join the server of the advertisement transmission system of the present embodiment, and a store when the tourist becomes a member of this server. It has functions such as a search & guide function 12 leading to a store. The member thus obtains a result of arriving at the store (shop) (124).

In addition, the member cellular phone 1 has a voting & coupon acquisition function 13. In addition, when a member reads a store's advertisement 122, it is possible to obtain a coupon of the store (shop). In addition, the member can vote by using the mobile phone 1, and can determine the evaluation of the store. The discount coupon acquisition 133 may be used as a reward (or collateral) for the vote 131 (as shown in FIG. 1). When the member mobile phone 1 instructs the operations of these 11 to 13, the member mobile phone 1 performs data transmission (141 to 144) in detail, and the advertisement delivery server 2 sends the received data to marketing information. Accumulate as data for.

The advertisement delivery server 2 of FIG. 1 has a function of connecting the member cellular phone 1 and the store owner cellular phone 3, and a database 21 (hereinafter, 'DB') displayed in the center of FIG. have. In the database 21, operation registration information and the like of the members described above are accumulated. The advertisement delivery server 2 generates data for the market analysis (or market analysis) 6 and generates comment 48 information on which attribute of the member should be targeted to the shop owner's mobile phone 3. And transmission of this information (243).

The store owner mobile phone 3 transmits the recommendation information 48 for recommending customer attribute information to be targeted by the advertiser. In addition, the shopkeeper's mobile phone 3 can download the advertisement creation support program 300 from the advertisement delivery server 2 and download 244 to execute the advertisement registration function 30. In addition, the advertiser may instruct upload 34 of the created advertisement, and transmit the advertisement to the advertisement delivery server 2 (352).

The advertisement created in the shopkeeper's cellular phone 3 is stored and accumulated in the advertisement DB 23 of the advertisement delivery server 2 as shown in FIG. The advertisement delivery server 2 searches for and transmits the corresponding information from the advertisement DB 23 when the member searches the store 121.

<Features of the advertisement delivery system according to the present embodiment>

Next, three main feature points of the advertisement delivery system according to the present embodiment will be described with reference to FIG. 2. 2 is a view showing the main features of the advertisement delivery system according to the present embodiment. In addition, the arrow of FIG. 2 has shown the flow until it acquires the characteristic shown in FIG.

As shown in Fig. 2A, one of the advantages of the system is that it provides a shopper with a simple and direct marketing strategy. Information on the advertisement delivery server 2 by actions of various members 44, namely, the member registration 11 shown in FIG. 1, the search & guide function 12, and the voting & coupon acquisition function 13 Accumulation 45 is performed. The advertisement delivery server 2 of FIG. 1 updates the data of the member DB 41, the search history DB 42, and the location information DB 43 based on the information accumulation 45. As shown in FIG.

As shown in Fig. 1, these databases 41 to 43 are related to each other and can be cross-referenced and searched. The advertisement delivery server 2 periodically performs market analysis 6 based on the accumulated data. In the market analysis (6), a plurality of evaluation items are determined, and for each evaluation item, the gender, age, classification of preferences, and location information of the location information DB 43 for each evaluation item are used as indicators. Each evaluation item is analyzed (in addition, this market analysis 6 will be described later with reference to FIG. 6). Through this analysis, it is possible to find out, by quantitative values, which attributes of the consumer are interested in the advertiser's store or the industry of the store. For example, it is possible to aggregate, as a numerical value, the attributes of a member who searched the store of the advertiser or the store of the same type as the store. Thereby, the maximum frequency among the pattern of the attribute and the position information of the member who searched the store can be obtained. This maximum frequency is an evaluation of the marketing of which pattern members are most interested in the advertiser or the industry.

In addition, in the recommendation information 48 of FIG. 2, the gender, age, preference classification, and location information described above up to the result obtained in the market analysis 6 are referred to as "indicator which member should be targeted?" It is shown simply. For example, it can be displayed in the form of "Women, ages 30 to 35 years old, who want to go around eating as a hobby, and target people near Kawahara-cho in Tokyo." In this way, the advertisement delivery server 2 can provide a simple and direct market strategy for the owner (advertiser), which has been irrelevant to the term marketing strategy. In addition, since the advertisement delivery server 2 grasps the movement line of the human movement by using the GPS position information, the advertiser can narrow down the target for advertisement delivery in real time and maneuverably.

In addition, as shown in FIG. 2B, the second advantage of the system is that mobile advertisements (or mobile communication terminals) can be delivered by mobile advertisement. As shown in FIG. 2A, in order to achieve mobile advertisement delivery, a system that utilizes mobility of a mobile device and avoids functional limitations is required.

The advertisement registration function 3 of the shopkeeper cellular phone 3 shown in FIG. 1 has such a feature. The advertisement creation 31 of the advertisement registration function 30 induces an advertisement to be created with an image of four simple scenes (four scenes) and comments accordingly as shown in FIG. The shopkeeper's mobile phone 3 is equipped with a camera so that imaging of a meal menu or the like can be performed with one mobile phone 3 and on the fly. In this way, the advertisement creation 31 achieves an induction function that avoids functional limitations and takes advantage of the shopkeeper's mobile phone 3.

Furthermore, in the target setting 32 of the advertisement registration function 30, it is possible to narrow down the target member (hereinafter, "target" refers to an attribute of a member to which an advertiser decides to deliver an advertisement. For example, age, gender, occupation, preferences, single / married). In addition, the shopkeeper's mobile phone 3 can attach the GPS information of the shop of the advertiser to the advertisement created by the advertisement creation 31 (reference numeral 33). In addition, it is also possible to immediately narrow down the target member on the basis of the recommendation information 48 described with reference to FIG. 2A, and in this case, the target can be automatically targeted.

By the advertisement registration function 30 of the shopkeeper described above, the advertiser sees the inflow of goods in the store or in the market in the morning, and creates an advertisement for the lunch menu, and the advertisement is delivered to the advertisement delivery server 2. It is possible to upload 34. And since the member who performed the store search 121 with the member mobile phone 1 does not need to navigate the road by GPS guidance 123, the member surely obtains the result of fitting 36 at lunch. It is possible.

As described above, according to the advertisement delivery system according to the present embodiment, a series of (a) advertisement creation (31), (b) target setting (32) and (c) members based on the market analysis (6) is surely brought to the store. It is also possible to complete the flow in hours.

As shown in FIG. 2C, the third advantage of the present system is an advertisement search & display with a narrower target. In order for the target setting 32 shown in FIG. 2B to be effective, it is necessary to carefully select a member to whom the advertisement information is delivered. The system can carefully select a target in a step where a member performs store search 121. According to this carefully selected advertisement information of all stores that match the member's search keyword, the advertisement information is provided only to the member having the attribute set by the advertiser in the target setting 32.

First, as a premise of the store search 121 shown in FIG. 2C, the advertisement DB 23 inside the advertisement delivery server 2 has a database in which the target setting 32 is integrated (the customer layer of FIG. 4 described later). Target DB 295). The advertisement delivery server 2 extracts a search result instructed by the member from the advertisement DB 23 (this extraction result is referred to as &quot; query &quot; hereinafter).

Next, the query is narrowed down by the filter 52 so that the advertisement is provided only to the member whose owner has set the target setting 32 in the extracted database query, and the attribute of the member is referred to (53).

In the filter 52, the advertisement DB 23 may extract a database in which the owner's targeting settings 32 and the member's attributes coincide in advance, and then perform a search instructed by the member.

As described above, according to the advertisement delivery system of the present embodiment, it is possible to take advantage of the mobile phone and to take into account the functional limitations, thereby enabling the advertisement delivery that is mobile and has narrowed the target of the member.

Next, each device constituting the advertisement delivery system according to the present embodiment will be described with reference to FIGS. 3 to 5. These attached drawings show the member cellular phone 1, the advertisement delivery server 2, and the shop owner cellular phone 3, respectively.

With reference to FIG. 3, the member cellular phone 1 is demonstrated. The member cellular phone 1 has an external configuration 1A and an internal configuration 1B therein. As the external configuration 1A, the operation unit 151, the display unit 152, the camera 153, and the antenna 154 are provided. In addition, the internal configuration 1B includes a CPU 161, an image processing unit 162, a transceiver 163, a GPS receiver 164, and a memory 19. Hereinafter, each of these components is demonstrated.

The operation unit 151 included in the appearance configuration 1A of FIG. 3 is composed of a plurality of operators (or key buttons) to receive numerals and letters. The display unit 152 can display a character or an image. The camera 153 is provided with an imaging element, and stores the image picked up by this imaging element as digital data. The antenna 154 transmits / receives voice, text, and image data with the advertisement delivery server 2.

The CPU 161 included in the internal configuration 1B of FIG. 3 collectively controls the operation of the entire member cellular phone 1 in response to an instruction from the operation unit 151. In addition, a program in the memory 19 is operated to process data in the memory 19.

The image processing unit 162 of FIG. 3 generates a signal output to the display unit 152 according to the instruction of the CPU 161. For example, a signal for displaying image data and character data is generated.

The transceiver 163 has a function of transmitting and receiving data generated by the CPU 161 with the advertisement delivery server 2. The GPS receiver 164 transmits GPS information acquired from the antenna 154 and outputs latitude and longitude to the CPU 161.

The memory 19 of FIG. 3 stores various data and programs. Note that the memory 19 does not necessarily need to be one (it may be composed of a plurality of memories), and the program and data stored in the memory 19 may be stored as a ROM if possible. The functions of the program and data stored in the memory 19 will be described later.

Next, the structure of the advertisement delivery server 2 is demonstrated using FIG. The advertisement delivery server 2 has a general server configuration, and has an external configuration 2A and an internal configuration 2B therein. The exterior configuration 2A includes a keyboard 251, a display 252, and a case of a server (not shown). The internal configuration 2B includes a CPU 261, an image processing unit 262, a transmission / reception unit 263, a memory 264, and a storage device 29 in this case. Hereinafter, each of these components is demonstrated.

The keyboard 251 of the appearance configuration 2A is a keyboard of a general-purpose computer, and includes a plurality of operators capable of inputting letters and symbols. The display 252 is, for example, a liquid crystal display, and shines characters and images on the screen.

The CPU 261 of the internal configuration 2B collectively controls the advertisement delivery server 2 under the instruction of the keyboard 251 and the mouse (not shown), and transfers the program of the storage device 29 to the memory 264. It reads in, performs various calculations, and processes the data in the memory 264.

The image processing unit 262 comprises, for example, a general purpose video card. The image processing unit 262 generates a signal output to the display unit 252 in accordance with the instruction of the CPU 261. For example, a signal for displaying image data and character data is generated.

The transceiver 263 includes a router or the like for transmitting and receiving data from the relay stations of the cellular phones 1 and 3 (not shown).

The memory 264 has a ROM and a RAM. The RAM reads programs and data stored in the storage device 29. The storage device 29 is equipped with various programs and databases.

The shopkeeper cellular phone 3 is demonstrated using FIG. The owner cellular phone 3 has an external configuration 3A and an internal configuration 3B, and has the same function as the member cellular phone 1. For the description thereof, the same reference numerals apply to the same reference numerals as those of the member cellular phone 1. The owner cellular phone 3 also includes programs 64, 480, 50 and store data 391 specific to the owner cellular phone 3 in the internal memory of the internal configuration 3B. These programs will be described later.

Incidentally, the store owner's mobile phone 3 includes those that are not necessary as the store owner's mobile phone 3 as compared to the mobile phone used by a member who is usually a tourist, but this is preferably included for checking the operation after the creation of the advertisement. .

<Description of the program and database of the advertisement delivery system according to the present embodiment>

Next, the program stored in the memory 19, 39 of FIG. 3, FIG. 5, and the memory | storage device 29 of FIG. 4 is demonstrated using FIG. The programs and databases of Figs. 3 to 5 collectively describe the high degree of relation in broken lines.

First, the member data 111 of FIG. 3, the member registration program 110, and the member DB 41 are demonstrated. The member registration program 110 executes the member registration 11 function of FIG. 1 and is downloaded from the advertisement delivery server 2 as a web program. The member possesses the mobile phone 1 and uses it to register information such as that shown in the member DB 41 of FIG. 1, for example, age, gender, occupation, member's preference, single / married, etc. The data is transmitted 141 to the delivery server 2. The member cellular phone 1 is also recorded in the memory 19 as the member data 111. In addition, since the member data 111 includes the member's ID code, it is sufficient to transmit the ID code when the member is simply identified (it can be easily identified). The member DB 41 stores data transmitted by the member registration 11 as a database. This member DB 41 is used as an attribute of a member when performing market analysis as described above. In addition, the memory 19 may hold only the above ID code in place of all the member data 111.

Next, the advertisement data 191 of FIG. 3 and FIG. 5, the search instruction | command program 120, the advertisement DB 23 of FIG. 4, and the customer base target DB 295 are demonstrated.

The advertisement DB 23 stores the advertisement data (map image, target information), which has been transmitted 352 to the server in the upload 34 of FIG. 1, as a database in the advertisement delivery server 2. In the case of the store search 121, a part of the advertisement DB 23 is transmitted 242 as a search result. The search instruction program 120 is a web program downloaded from the advertisement delivery server 2, and instructs the advertisement search 121 to search the store.

When the advertisement data 191 of the member mobile phone 1 is searched by the store search 121 of FIG. 1, a part of the advertisement DB 23 is downloaded as a search result. The customer base target DB 295 accumulates the data of the target setting 32 among the advertisement data uploaded 34 as described above as a database. The customer base target DB 295 accumulates data indicating the attribute of the member of the delivery destination targeted by the advertiser when creating an advertisement. Thus, the customer base target DB 295 is associated with the advertisement DB 23.

Next, the map DB 22 of FIG. 4, the GPS induction program 125 and map data 192 of FIG. 3 will be described. The map DB 22 is a database showing the figure of the map and the data of each place. The map DB 22 is used to display the map of the store by the advertisement reading 122 of FIG. 1 or the guidance 123 by GPS. The map DB 22 stores map information to be displayed based on the GPS information created by the advertiser in the GPS information attachment 33. When the instruction 123 by the GPS of FIG. 1 is instructed, the GPS induction program 125 is started. The GPS guidance program 125 instructs the GPS receiver 164 of FIG. 3 to obtain the current position, and the advertisement delivery server 2 performs a map transmission 241 around the target value from the map DB 22. The data which became this transmission 241 is map data 192. In addition, the GPS induction program 125 acquires GPS data of the store serving as the target position from the advertisement data 191 searched by the store search 121, and instructs the image processing unit 162 to display the target position. In addition, the GPS guidance program 125 searches the map data 192 for a route from the current position to the target position. This route search may be instructed by the GPS induction program 125 to instruct a program (not shown) inside the server for the advertisement delivery server 2 to perform.

Next, the voting & coupon acquisition program 130 of FIG. 3 and the voting & coupon acquisition function 13 of FIG. 1 will be described in more detail. The voting & coupon acquisition program 130 downloads as a web program from the advertisement delivery server 2 to operate the voting & coupon acquisition function 13. Following the induction of this program, the store's evaluation is selected. For example, the service, the taste of the food, and the atmosphere are encouraged to select an evaluation of "very good, good, or bad". Next, in the GPS information acquisition 132 of FIG. 1, the member selects this evaluation, and if the result is registered in the program, the member cellular phone 1 instructs the GPS receiver 164 to acquire GPS information forcibly. do. When the data transmission 144 is thereby performed, the member obtains the result of the coupon acquisition 133.

The information transmission program 194 of FIG. 3 and the DB accumulation program 40 of FIG. 4 will be described. The information transmission program 194 is incorporated in the member cellular phone 1 or automatically downloaded with the startup of a web program related to this system. As shown in FIG. 1, the information transmission program 194 performs the transmission 142 of the fact that the member executed the store search 121 and the advertisement reading 122.

In addition, as shown in FIG. 1, the purpose of acquiring the location information in the GPS-derived 123 and the acquisition of the GPS information 132 in the voting & coupon acquisition function 13 are performed in detail. do. By these operations, the information transmission program 194 transmits the search history through the store search 121 of the member, and transmits the location information through the GPS guide 123 and the GPS information acquisition 132. In addition, the information transmission program 194 performs transmission of the member ID codes 142 and 143 in association with the actions of these members.

In addition, the information transmission program 194 will be described separately as a search program 50, etc. for explanation, but may be configured as some steps of the search instruction program 120, voting & coupon acquisition program 130, This may be understood as a sub program. In addition, the search instruction program 120 transmits the member's ID code at the time of the search instruction, and can be substituted for this operation. Voting & coupon acquisition program 130 can be substituted in the same way.

The DB accumulation program 140 of FIG. 4 collects and accumulates the behavior of the member transmitted by the information transmission program 194 in the database 21. As shown in FIG. 1, the databases inside the database 21 are related to each other.

For example, in the case where the member performs the derivation 123 by GPS after the store search 121, the data of the search history DB 42 and the location information DB 43 can be cross-referenced. In addition, since the member IDs are transmitted together with these operations, their data is related so that the search history DB 42, the location information DB 43, and the member DB 41 are cross-referenced.

In addition, the position information DB 43 and the member DB 41 are connected with the GPS information acquisition 132 of FIG. 1. In addition, since voting 131 results in arrival 124 at the store (shop), the information is stored as the search result DB 42, and the location information DB 43 and the member DB 41 are stored. ) Can be cross-referenced.

The store data 391 of FIG. 5 and the store DB 294 of FIG. 4 are demonstrated. These are used when data communication is performed between the advertisement delivery server 2 and the shop owner's cellular phone 3, especially when the store name is displayed on the shop owner's mobile phone 3. The store data 391 stores the store name, the store attribute (for example, the type and size of the store, etc.), and the store ID. Store DB 294 is a database of store data 391. In transmitting and receiving data, the store ID is used to identify the store. In addition, this store ID, for example, instructs the advertisement delivery server 2 of the market analysis 6 described with reference to FIG. 2A or from the customer base target DB 295 to the store cell phone 3. Also used to identify the target.

The market analysis program 60, the market information display program 64, the recommendation information program 480, and the recommendation information display program 481 of FIG. 5 perform an operation to embody the above-described FIG. Although described in detail in FIG. 6 to be described later, the market information display program 64 instructs the advertisement delivery server 2 to execute the market analysis program 60. The market analysis program 60 analyzes the data of the database 21, performs the market analysis 6, and then transmits the data to the shopkeeper's cellular phone 3. The market analysis display program 64 of the shopkeeper's cellular phone 3 displays the results of the market analysis 6. The recommended information display program 481 instructs the advertisement delivery server 2 to execute the recommended information program 480. The recommendation information program 480 transmits one of the evaluation items of the market analysis 6 (see the evaluation item 61 in FIG. 6) as the recommendation information 48 to the shop owner's cellular phone 3. The recommended information display program 481 displays the result of the recommended information 48.

The advertisement creation support program 300 of FIGS. 4 and 5 is a web program downloaded from the advertisement delivery server 2 and performs an operation of implementing the features shown in FIG. This will be described in detail later with reference to FIG. 7.

The search program 50 of FIG. 4 performs an operation for implementing the above-described features shown in FIG. 2C under the instruction of the search instruction program 120 of the member cellular phone 1 described above. A detailed description thereof will be described later with reference to FIG. 8.

< Market Analysis , Explain how to get recommendations>

Next, the embodiment of the market analysis 6 shown on the right side of FIG. 1 and FIG. 2A will be described in more detail with reference to FIG. 6. Fig. 6 is a diagram showing this embodiment. As shown in FIG. 6, as an evaluation item 61, the characteristics (611) of the same industry as the store (shop) of the advertiser, the strength of the advertiser store 612, the weakness of the advertiser store 613, and the strength of other stores 614. ), The weak points 615 of other stores are evaluated. Each of these evaluations is the evaluation index shown on the right side of FIG. 6, that is, the customer attribute 630 (age 631, gender 632, occupation 633, member's preference 634, single / married 635). It is evaluated by the frequency of the current position (636). For example, an index is used to indicate how frequently the "20s, women, office workers, hobbies travel in the city, single, and the current location is a person in Gion (name of Kyoto Prefecture)".

In FIG. 6, the characteristic 611 of the same type of business as the advertiser's store is an evaluation of the above-mentioned evaluation criteria to determine which attribute has been searched for by the advertiser's store (shop) and the store of the same type of industry as a whole. The highest frequency value of the pattern of the member attribute (630, location information) is calculated in the multi-dimensional space formed by these indices. However, as described above, the member attribute 630 is not only a one-dimensional index but a multi-dimensional index including a history 631 and the like. For example, in the evaluation item 61, the result of the characteristics 611 of the same type of business as the store of the advertiser is obtained in the form of "20s, women, office workers, hobbies who travel in the city, single person, and current location origin". Give out The following evaluation (612-615) is also made into the multidimensional index similarly.

Here, the type of industry which can be used by the system which concerns on this embodiment is a business which mainly prepares a store, for example, a restaurant, a restaurant, a tea house, a tavern, a gift shop, a general store, a supermarket, a specialty store, etc. are mentioned.

The method of calculating the characteristics 611 of the same industry as the store of the advertiser shown in FIG. 6 is as follows. First, data extraction 431 of the same industry is performed from the location information DB 43. Data extraction 431 of the same industry is to extract the search history of the member searched in any one of the stores of the same industry as the advertiser. The search history DB 42 is associated with the member DB 41 and the location information DB 43 as described above. Of course, the data extraction 431 of the same industry extracted from the search history DB 42 is also the same. Here, reference is made to the database 62 relating to the result of the data extraction 431 of the same industry. Then, the evaluation 63 is performed on the items of the member attribute 630 included in the member DB 41 and the GPS information included in the search history DB 42 (member attribute 630, location information). Find the highest frequency value of the pattern.

The strengths of the advertiser's store 612 are the evaluation criteria described above, which members of the advertiser's store have searched for (member attribute 630, location information), and (member attribute 630, location information). The highest frequency value for the pattern of is computed in this multidimensional space. By evaluating this, it is possible to know the attributes of the customer base that frequently comes to the advertiser store. The method of calculating the strength 612 of the advertiser store is basically the same as the data extraction 431 of the same industry, but the data extraction 432 of the advertiser is associated with this (member attribute 630, location information). The difference is that the highest frequency value of) is calculated.

The weakness 613 of the advertiser's store is the same evaluation item as the strength 612 of the advertiser's store, but the difference in calculating the minimum value of the frequency with respect to the pattern of the (member attribute 630, location information) in this multi-dimensional space is different. By evaluating this, it is possible to know the attributes of the customer base which does not come to the advertiser store very much. The weakness 613 of the advertiser's store is calculated based on the extraction result of the data extraction 432 of the advertiser, similar to the strength 612 of the advertiser's store.

The strengths 614 of the other stores and the weaknesses 615 of the other stores perform the same calculations as those of the evaluation items 613 and 614, but are calculated based on the extraction result of the data extraction 433 of another advertiser. do.

Recommendation information 48 (refer to FIGS. 1 and 2 (A)) subsequent to the market analysis 6 shown in FIG. 6 is stored in the recommendation information program 480 and recommendation information display program 481 of FIG. To operate. The recommendation information program 480 recommends the pattern of the member items 630 and the location information among the evaluation items 61 as a target to which an advertisement is to be delivered in the target setting 32 of FIG. 1. For example, the result of the strength 612 of the advertiser store is recommended as a target. As shown in FIG. 1, the result of the recommendation information program 480 is transmitted to the shopkeeper's cellular phone 3 by transmission 243, and the recommendation information display program 481 performs the operation of the recommendation information 48. . In addition, in the target setting 32, the display result of the recommended information 48 can be used as it is as a target.

In the above description of the market analysis (6), the pattern of (member attribute 630, location information) was selected. However, the highest frequency value or the low frequency of each evaluation index may be selected as the analysis result.

<Behavior of Editorial On the flow  Description>

Next, an operation flow of the advertisement creation 31 that implements the feature 2 shown in FIG. 2B will be described with reference to FIG. 7. 7 is a diagram illustrating a screen flow of the advertisement creation 31 included in the advertisement registration function 30. In addition, the advertisement registration function 30 functions by operating the advertisement creation support program 300 of FIG. In addition, the advertisement creation support program 300 is downloaded from the advertisement delivery server 2 as a web program as shown in FIG.

Reference numeral ST1 in FIG. 7 displays a menu 551 on the display unit 152 on the store phone 3, and accepts the selection of the menu by the operation unit 151 in FIG. Here, when the advertiser selects "create an advertisement", the advertisement creation support program 300 is started.

In ST2, the title (title) of the advertisement is entered. The display unit 152 displays &quot; Please determine the title &quot; as shown on the screen 552. In addition, the character input is accepted through the operation unit 151 in this title field. For example, it is possible to input as "autumn flavor large sales."

In ST3, the store name 554 is entered and the input is accepted. As shown in the image 553, the advertiser can input, for example, "delicious xx" by the operation part 151. FIG.

In ST4 of FIG. 7, the image 571 is selected and pasted. For example, the image 571 shown on the screen 561 can be pasted to accept the selection of the image. This image 571 uses what was shot with the camera 153. As shown in FIG. In addition, this image 571 may be connected to an external device (not shown) and may use data inputted into the memory 19 of the shop owner's cellular phone 3. In ST4, in addition to the image 571, the input of a comment shown in the lower column of the screen 561 is accepted. As shown in the image 561, the advertiser can input through the operation part 151, for example, "xxx is a store which can eat xx dishes."

In ST5 to ST7 in FIG. 7, the same as ST4 as shown in images 562 to 564, and images 572 to 574 can be selected, and in addition to these, input of a comment as shown in the lower column of images 562 to 564 is received. It is.

By the above operations of ST5 to ST7, an advertisement consisting of four scenes and a comment set can be created. As a result, the limitation of the mobile phone function as described above can be taken into consideration, and the advertisement can be delivered easily and easily by using the camera 153 function of the mobile phone.

Incidentally, the advertisement creation shown in Fig. 7 can be modified. 7 illustrates a screen flow when creating an advertisement from the beginning, but once an advertisement is created, the advertisement creation support program 300 changes the screen display in the order of ST2 to ST7 so as to change a part of the screen or a comment. Accept. For example, if it is necessary to change only the lunch menu every day, it is possible to modify such as changing only page 2 every day.

In addition, in the advertisement view 122 of the member cellular phone 1 of FIG. 1, the screens 553 and 571 to 574 shown in ST3 to ST7 are displayed in order.

<Of search program Flow  >

The flow of the retrieval program 50 which implements the characteristic 3 shown in FIG. 2C using FIG. 8, FIG. 9 is demonstrated. FIG. 8 shows a portion related to the search program 50 while extracting a portion related to the search from the advertisement delivery system according to the present embodiment shown in FIG. Flow 50a of FIG. 8 and the flow 50b of FIG. 9 have shown the flow of the said search program 50. FIG. Any flow may be performed in parallel, and the order of the operations may be performed first (indicated by a and b for ease of representation in the drawings). From the member cellular phone 1, when the instruction of the store search 121 is performed by the search instruction program 120, the effect is transmitted and received 101 to the advertisement delivery server 2, and the advertisement delivery server 2 searches. The program 50 is executed in accordance with flows 50a and b.

The flow 50a is demonstrated using FIG. The flow 50a searches for the advertisement DB 23 based on the search key instructed by the flow member, but performs a narrower search in order to deliver only what matches the target set in the advertiser's target setting 32.

In step ST11, a query (search result) of the advertisement information is extracted according to the member's search instructions. This query is based on the member's search key extracted from the advertisement DB 23 delivered from the store's cellular phone 3 and accumulated in the advertisement delivery server 2.

In ST12 of FIG. 8, the attribute of the member who performed the store search 121 is further acquired. The instruction of the store search 121 is transmitted to the advertisement delivery server 2 with the member's ID code.

In ST13 of FIG. 8, the query generated in ST11 is narrowed down as a member attribute. At this time, the customer base target DB 295 connected to the member DB 41 is a database of the attributes of the member that the manager wants to deliver the advertisement as described above. Thereafter, the flow 50a ends.

The flow 50b is demonstrated using FIG. This flow 50b transmits the recommendation information to the member's cellular phone regardless of the search key instructed by the member.

ST21 is the same as ST12. In ST21, an attribute of the member who has performed the store search 121 is further obtained. The instruction of the store search 121 is transmitted to the advertisement delivery server 2 with the member's ID code. In ST21, the member DB 41 is searched using this member's ID code as a key, and attributes of the member composed of age, gender, and the like illustrated in FIG.

In ST22, the customer layer target DB 295 attached to the member DB is referred to as the member attribute as a key, and a query matching this is extracted. As described above, the customer base target DB 295 is a database of attributes of members whose owners want to deliver advertisements.

In ST23, the queries extracted from ST22 are selected randomly. Since the number extracted in ST22 is too large, it is not preferable for the display area of the member cellular phone 1 to be displayed as recommended information. The advertisement information is randomly extracted here. However, even if it is random, if something is not displayed completely, the owner will be dissatisfied. Here, priority is given to those that have not been displayed as advertisements so far. Thereafter, the flow 50b ends.

Through the transmission and reception 101 of the search result by the search program 50, the member mobile phone 1 is able to view the advertisement 122 of the search result.

The flow of advertisement reading is demonstrated using FIG. 10 shows an advertisement viewing flow 122a, which is operated by a program downloaded from the advertisement delivery server 2 in the memory 19 of the member cellular phone 1, which is not shown substantially.

In ST31, a list of search results extracted by the search program 50 operated based on the flows 50a and b shown in Figs. 8 and 9 is displayed.

In ST32, the advertisement selection is accepted from the advertisement displayed in ST31. Here, the display unit 152 of FIG. 3 displays the same display as for prompting the selection and accepts the selection from the operation unit 151. If there is no selection, it becomes N (No) and waits. If there is a choice, go to ST33.

In ST33, a signal indicating that the advertisement is selected and transmitted from the ID code of the selected advertisement and the advertisement DB 23 is transmitted to the advertisement delivery server 2. A program (not shown) in the advertisement delivery server 2 transmits detailed information of the advertisement corresponding to the ID code of the advertisement sent from the advertisement DB 23 to the ST33 to the member cellular phone 1.

In ST34, detailed information of the advertisement received from the advertisement delivery server 2 is displayed. The flow then ends.

<Business model of advertisement delivery system according to the present embodiment>

Next, with reference to FIG. 11, the business model of the advertisement delivery system which concerns on this embodiment is demonstrated. Fig. 11 illustrates this business model from the perspective of what the member gets (7), what the advertising delivery server gets (8), and what the store owner gets (9). The final goal of the store owner is to increase the number of customers (91), and in order to achieve this, it is a business model of the advertisement delivery system so that the customer can visit the store without difficulty and visit without difficulty. It is desirable to do this (ie, to naturally lead customers to the store owner). This requires the provision of a more active step (72), which allows the customer to actively visit the customer so that he or she thinks he wants to go. Provision 74 '. For example, sending advertising mail that a customer doesn't want to see is not active (in terms of the customer), emotionally overwhelming, and procedurally if the location of the store is not known at all. Emotions are also crowded.

Here, the system according to the present embodiment provides useful information & search 71 to which GPS information is added, so that members may wish to use the aforementioned search instruction program 120 (see FIG. 3). In other words, it is designed to mobilize members more actively (abs. 72 of FIG. 11). Further, since the member can reliably arrive at the store 73 by the GPS induction program 125 (see FIG. 3) of the member's cellular phone 1 to which the GPS function is added, the provision of step-by-step ( 74), these 72, 74 can be arrived at the store owner without difficulty, and ultimately it is possible to obtain an increase 91 of customers.

In addition, when useful information & retrieval 71 to which GPS information is added is performed, information on the behavior is reported to the advertisement delivery server 2 in detail by the information transmission program 194 (see FIG. 3). Therefore, the advertisement delivery server 2 can obtain a large amount of member (customer) information 81 with the current position information of the member (see the database 21 of FIG. 1), and based on this, marketing information generation ( 82) (see market information display program 64 in Fig. 4).

The store owner can obtain marketing information from the advertisement delivery server 2 with the current position information of the member. This information can be obtained anywhere, not at the store. In order to respond promptly to the fresh information of the member's current location information, the system includes an advertisement creation support program 300 for registering an advertisement called a mobile phone with a camera & (predetermined) form 94 (Fig. 5). As a result, the manager obtains the result of the mobile advertisement registration & delivery 93 that does not miss a chance. For example, it is possible to maneuver with narrowed targets on the fly for "near customers, without having to call far away customers."

As shown in reference numeral 75 of FIG. 11, it can be expected that the member can obtain a member meeting the needs of the member based on the marketing information. In addition, it can be expected that this can be obtained in a timely manner based on the member's location information. For example, the added value of the store search 121 (refer to FIG. 1) shown at 76 in FIG. 11 is increased in the manner of "is it near?" The useful information & retrieval 71 shown in 71 in FIG. 11 can then be expected to be more usable, and the provision of more maneuvering steps 72 can be realized, leading to an increase in customer 91.

According to the mobile phone disclosed in the present invention, it is possible to lead the mobile phone holder to the shop of the advertiser smoothly, both procedurally and emotionally, and also to collect information for marketing.

According to the advertisement delivery device of the present invention, necessary and simple marketing information can be obtained, and advertisement information can be easily transferred on the basis of this.

According to the advertisement delivery server of the present invention, necessary and simple marketing information can be provided to the advertiser. In addition, when a customer searches for a store, advertisement information may be transmitted to only a customer who is a target determined by an advertiser.

In addition, according to the advertisement delivery system, it is possible to more flexibly attract customers to the store of the advertiser, thereby improving the customer effect.

As described above and described with reference to a preferred embodiment for illustrating the technical idea of the present invention, the present invention is not limited to the configuration and operation as shown and described as described above, it is a deviation from the scope of the technical idea It will be understood by those skilled in the art that many modifications and variations can be made to the invention without departing from the scope of the invention. Accordingly, all such suitable changes and modifications and equivalents should be considered to be within the scope of the present invention.

Claims (12)

An advertisement database comprising advertisement target information including location information of a store of an advertiser, customer target information consisting of attribute information of a customer to be delivered by the advertiser, and information of a delivery area delivering the advertisement content. ; Attribute information and current location information of a mobile phone holder operating a mobile phone from a mobile phone having a location information detection function, an advertisement search history instructing the mobile phone to search an advertisement database, and a search keyword for searching the advertisement database. Means for receiving advertisement search information including; First advertisement sending means for extracting advertisement content matching the customer target information and the advertisement search information from the advertisement database and transmitting the extracted advertisement content to the mobile phone when the advertisement search information is received; And Guide means for guiding a procedure from the current location to a store; Advertising delivery server comprising a. Information accumulation means for accumulating information of a mobile telephone holder receiving advertisement contents, a database configured by the holder's current location information and an advertisement search history in which the holder searches for an advertisement; An advertisement searcher attribute collecting means for extracting the advertisement search history related to the store of the advertiser or the owner of the store of the advertiser, and collecting the attributes of the mobile phone holder and the current location information corresponding to the extracted advertisement search history; The pattern of the attribute of the mobile phone holder is pattern A, and the pattern B is the pattern B of the current location information of the mobile phone holder, and the attribute and the current position information of the mobile phone holder collected by the advertisement searcher attribute collecting means. Marketing information generating means for generating marketing information obtained by analyzing the indicators for a plurality of evaluation items, using the frequency of the data related to the combination of the pattern A and the pattern B or the frequency of the data related to the pattern B as an index; And Marketing information transmitting means for transmitting the marketing information to the advertiser terminal device; Advertising delivery server comprising a. The method according to claim 2, In response to the request of the advertiser terminal device, the analysis of several evaluation items of the marketing information to the advertiser terminal device as marketing proposal information for suggesting the information of the customer attribute or delivery area to be delivered by the advertiser. Marketing suggestion means for transmitting; Ad delivery server further comprising a. Form display means for displaying a form for selecting or inputting an image and text to be displayed on a mobile telephone of an advertisement delivery destination; Target setting means for accepting specification of customer attribute information to be delivered by an advertiser to an advertisement content; Means for accepting designation of location information of a store; And Uploading means for uploading the selected or input image, text, the designated attribute information, and location information to the advertisement delivery server according to claim 1; Advertiser terminal, characterized in that it comprises a. The method according to claim 4, The form display means is a terminal device for an advertiser, characterized in that it is induced to input and paste a set of images and text of a plurality of scenes. The method according to claim 4 or 5, The advertiser terminal device is a mobile phone with a camera, And the form display means induces the camera to paste the image captured by the camera of the cellular phone to which the camera is added. Location information acquisition means for obtaining current location information; Search operation means for receiving a search instruction of advertisement information; Wide range search information transmitting means for transmitting the history of searching for the advertisement information simultaneously with the search information, the attribute degree of the mobile phone holder or the ID code of the holder, and the current location information to an advertisement delivery server; And Guide display means for displaying the result of the searched advertisement information and the location information of a store corresponding to the advertisement information and performing a display to guide the store to the store based on the current location information obtained by the location information obtaining means; ; Mobile phone comprising a. The method according to claim 7, Display means for inducing a registration corresponding to the advertisement information to be registered; Means for transmitting the current location information, the evaluation together with the attribute information of the mobile phone holder or the ID code of the holder to an advertisement delivery server; And Discount coupon display means for receiving from the advertisement delivery server the name of the store closest to the current location of the mobile phone holder and information of the discount coupon of the corresponding store and displaying them; Mobile phone characterized in that it further comprises.  The method according to claim 2, The ad searcher collecting means extracts the advertisement search history related to the store of the advertiser, And said marketing information generating means extracts the highest or lowest combination as the marketing information. The method according to claim 2, The advertisement searcher attribute collecting means extracts the advertisement search history related to the type of business of the advertiser, And said marketing information generating means extracts the highest or lowest tide as marketing information. The method according to claim 6, Means for receiving marketing proposal information from the advertisement delivery server of claim 2; Advertiser terminal, characterized in that it further comprises. An advertisement delivery server having a configuration according to claim 1 or 2, or a pair of servers having respective configurations; The mobile telephone of claim 7 possessed by the mobile telephone holder of claim 2; And An advertiser terminal apparatus according to claim 6 which is an advertisement terminal apparatus according to claim 1 or 2 provided with means for receiving marketing information from an advertisement delivery server; Including; The advertisement delivery system according to claim 1, wherein the customer target information is generated by the target setting means according to claim 6 and the means for accepting the designation of the location information of the store.

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