KR20080031058A - 광고 캠페인 정보에 관해 광고주에 의해 정의되는 그룹들을표시하는 사용자 인터페이스를 생성 및 제공하기 위한시스템 및 방법 - Google Patents
광고 캠페인 정보에 관해 광고주에 의해 정의되는 그룹들을표시하는 사용자 인터페이스를 생성 및 제공하기 위한시스템 및 방법 Download PDFInfo
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- KR20080031058A KR20080031058A KR1020087004983A KR20087004983A KR20080031058A KR 20080031058 A KR20080031058 A KR 20080031058A KR 1020087004983 A KR1020087004983 A KR 1020087004983A KR 20087004983 A KR20087004983 A KR 20087004983A KR 20080031058 A KR20080031058 A KR 20080031058A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0243—Comparative campaigns
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
Abstract
Description
Claims (32)
- 광고 캠페인 정보의 표시를 용이하게 하는 방법으로서,광고 캠페인 정보를 하나 이상의 광고 그룹으로 조직화하는 단계; 및상기 하나 이상의 광고 그룹 중 적어도 하나에 적어도 일부에 기초하여 표시하기 위해 사용자 인터페이스에 상기 광고 캠페인 정보의 적어도 일부를 발송하는 단계를 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제1항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나는, 광고주에 의해 커스터마이즈되고 정의되는, 광고 캠페인 데이터의 그룹들을 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제1항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나에 적어도 일부에 기초하는 것은, 상기 하나 이상의 광고 그룹 중 적어도 하나에 적어도 일부에 배치되는 것을 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제1항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나는, 유사한 방식으로 광고 캠페인 관리 시스템에 의해 핸들링되는 광고들 및 광고들에 대한 파라미터들을 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제1항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나는, 인구통계 그룹에 타겟팅되는 광고들 및 광고들에 대한 파라미터들을 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제5항에 있어서,상기 인구통계 그룹은 인터넷 검색을 수행하는 사용자의 성별을 포함하는 광고 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제5항에 있어서,상기 인구통계 그룹은 인터넷 검색을 수행하는 사용자의 지리적 위치를 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제5항에 있어서,상기 인구통계 그룹은 인터넷 검색을 수행하는 사용자의 소득 수준을 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제5항에 있어서,상기 인구통계 그룹은 인터넷 검색을 수행하는 사용자의 나이를 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제1항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나는, 일군의 제품(a family of products)에 타겟팅되는 광고들 및 광고들에 대한 파라미터들을 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제1항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나는, 동일한 검색 전술을 포함하는 광고들 및 광고들에 대한 파라미터들을 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제11항에 있어서,상기 검색 전술은 스폰서 검색을 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제11항에 있어서,상기 검색 전술은 콘텐츠 매치를 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제1항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나에 적어도 일부에 기초하여 표시하기 위해 사용자 인터페이스에 광고 캠페인 정보의 적어도 일부를 발송하는 상기 단계는,상기 표시되는 광고 그룹과 관련되는 복수의 파라미터들을 포함하는, 상기 하나 이상의 광고 그룹 중의 일 그룹에 대한 요약을 사용자에게 발송하는 단계를 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제1항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나에 적어도 일부에 기초하여 표시하기 위해 사용자 인터페이스에 상기 광고 캠페인 정보의 적어도 일부를 발송하는 상기 단계는,일정 기간 동안 상기 하나 이상의 광고 그룹 중 하나에 관련되는 파라미터에 대한 그래픽 일러스트레이션을 사용자에게 발송하는 단계를 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제1항에 있어서,광고 캠페인 정보를 하나 이상의 광고 그룹으로 조직화하는 상기 단계는,상기 광고 캠페인 정보를 하나 이상의 광고 그룹으로 어떻게 조직화하는지를 정의하는 커맨드를 사용자로부터 수신하는 단계를 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제1항에 있어서,상기 광고 캠페인 정보의 상기 적어도 일부는 사용자에 대하여 그래픽 사용자 인터페이스에서 사용자에게 표시되는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제17항에 있어서,상기 그래픽 사용자 인터페이스는 인터넷 브라우저에 표시되는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 제17항에 있어서,상기 그래픽 사용자 인터페이스는 독립형(stand-alone) 어플리케이션에 표시되는 광고 캠페인 정보의 표시를 용이하게 하는 방법.
- 광고 캠페인 정보의 표시를 용이하게 하는 시스템으로서,광고 캠페인 정보를 하나 이상의 광고 그룹으로 조직화하는 수단; 및상기 하나 이상의 광고 그룹 중 적어도 하나에 적어도 일부 기초하여 상기 광고 캠페인 정보의 적어도 일부를 표시하도록 동작가능한 사용자 인터페이스에 상기 광고 캠페인 정보의 적어도 일부를 발송하는 수단을 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 시스템.
- 제20항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나는, 광고주에 의해 커스터마이즈되고 정의되는, 광고 캠페인 정보의 그룹들을 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 시스템.
- 제20항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나에 적어도 일부에 기초하는 것은, 상기 하나 이상의 그룹 중 적어도 하나에 적어도 일부에 배치되는 것을 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 시스템.
- 제20항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나는, 유사한 방식으로 광고 캠페인 관리 시스템에 의해 핸들링되는 광고들 및 광고들에 대한 파라미터들을 포함하는 광고 캠페인 정보의 표시를 용이하게 하는 시스템.
- 광고 캠페인 정보의 표시를 용이하게 하는 명령어 집합을 포함하는 컴퓨터 판독가능 저장매체로서, 상기 명령어의 집합은 컴퓨터 시스템이광고 캠페인 정보를 하나 이상의 광고 그룹으로 조직화하는 단계; 및하나 이상의 광고 그룹 중 적어도 하나에 적어도 일부에 기초하여 표시하기 위해 사용자 인터페이스로 광고 캠페인 정보의 적어도 일부를 발송하는 단계를 수행하도록 지시하는 컴퓨터 판독 가능 저장 매체.
- 제24항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나는, 광고주에 의해 커스터마이즈되고 정의되는, 광고 캠페인 정보의 그룹들을 포함하는 컴퓨터 판독가능 저장매체.
- 제24항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나는, 유사한 방식으로 광고 캠페인 관리 시스템에 의해 핸들링되는 광고들 및 광고들에 대한 파라미터들을 포함하는 컴퓨터 판독가능 저장매체.
- 제24항에 있어서,상기 하나 이상의 광고 그룹 중 적어도 하나에 적어도 일부에 기초하여 표시하기 위해 사용자 인터페이스에 광고 캠페인 정보의 적어도 일부를 발송하는 상기 단계는,상기 표시되는 광고 그룹과 관련되는 복수의 파라미터들을 포함하는, 상기 하나 이상의 광고 그룹 중 일 그룹에 대한 요약을 사용자에게 발송하는 단계; 및일정 기간 동안 상기 하나 이상의 광고 그룹 중 하나에 관련되는 파라미터에 대한 그래픽 일러스트레이션을 사용자에게 발송하는 단계를 포함하는 컴퓨터 판독가능 저장매체.
- 제24항에 있어서,상기 하나 이상의 광고 그룹으로 광고 캠페인 정보를 조직화하는 상기 단계는,하나 이상의 광고 그룹으로 상기 광고 캠페인 정보를 어떻게 조직화하는지를 정의하는 커맨드를 사용자로부터 수신하는 단계를 포함하는 컴퓨터 판독가능 저장매체.
- 제24항에 있어서,상기 광고 캠페인 정보의 상기 적어도 일부는 사용자에 대하여 그래픽 사용자 인터페이스에서 사용자에게 표시되는 컴퓨터 판독가능 저장매체.
- 제29항에 있어서,상기 그래픽 사용자 인터페이스는 인터넷 브라우저에 표시되는 컴퓨터 판독가능 저장매체.
- 제29항에 있어서,상기 그래픽 사용자 인터페이스는 독립형 어플리케이션에 표시되는 컴퓨터 판독가능 저장매체.
- 광고 캠페인 관리 시스템의 어플리케이션 프로그램 인터페이스(API)로서,상기 API는 네트워크 상으로 사용자 디바이스 상에서 작동하는 어플리케이션과 상기 광고 캠페인 관리 시스템 사이의 통신을 용이하게 하도록 동작가능하며,상기 API는 상기 광고 캠페인 관리 시스템에 저장된 하나 이상의 그룹으로 조직화된 광고 캠페인 정보에 액세스하기 위하여 상기 사용자 디바이스 상에서 작동하는 상기 어플리케이션으로부터 요청을 수신하는 API.
Applications Claiming Priority (4)
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US70390405P | 2005-07-29 | 2005-07-29 | |
US60/703,904 | 2005-07-29 | ||
US11/413,514 | 2006-04-28 | ||
US11/413,514 US20070027760A1 (en) | 2005-07-29 | 2006-04-28 | System and method for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information |
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KR20080031058A true KR20080031058A (ko) | 2008-04-07 |
KR101009174B1 KR101009174B1 (ko) | 2011-01-18 |
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KR1020087004983A KR101009174B1 (ko) | 2005-07-29 | 2006-07-25 | 광고 캠페인 정보에 관해 광고주에 의해 정의되는 그룹들을표시하는 사용자 인터페이스를 생성 및 제공하기 위한시스템 및 방법 |
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US (2) | US20070027760A1 (ko) |
EP (1) | EP1910989A4 (ko) |
JP (1) | JP2009503689A (ko) |
KR (1) | KR101009174B1 (ko) |
AU (1) | AU2006276023A1 (ko) |
WO (1) | WO2007016042A2 (ko) |
Cited By (6)
Publication number | Priority date | Publication date | Assignee | Title |
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AU2006276023A1 (en) | 2007-02-08 |
JP2009503689A (ja) | 2009-01-29 |
US20080270223A1 (en) | 2008-10-30 |
KR101009174B1 (ko) | 2011-01-18 |
US20070027760A1 (en) | 2007-02-01 |
EP1910989A4 (en) | 2009-10-28 |
WO2007016042A2 (en) | 2007-02-08 |
EP1910989A2 (en) | 2008-04-16 |
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