KR20080021890A - On-line commercial transaction agency method - Google Patents

Abstract

An online commercial transaction agency method through each individual is provided to enable an online shopping mall seller to advertise goods information through the familiar information exchange and to enable a blogger to obtain constant earnings by introducing the goods information. An online commercial transaction agency service server(120) offers a template page having a predetermined form which is able to write in introduction information about specified goods to a personal terminal device. An intermediation information file is created by writing the template page using the terminal device, and transmitted to the server. The intermediation information file is stored in the online commercial transaction agency server. Wherein, the intermediation information file is created by comprising encoded individual information.

Description

ON-LINE COMMERCIAL TRANSACTION AGENCY METHOD}

1 is a schematic flowchart conceptually illustrating an overall process of executing an online commerce mediation method through a blogger according to an embodiment of the present invention.

FIG. 2 is a schematic flowchart illustrating a process in which an intermediary blogger collects information about a store / product on an offline site and registers it on his / her blog site in an online commerce intermediation method through a blogger according to an embodiment of the present invention.

3 is a process of becoming an authorized brokerage blogger by registering his personal blog site on a pro-blogger site providing a service according to the method in an online commerce brokerage method through a blogger according to an embodiment of the present invention. Schematic flow chart showing the process.

FIG. 4 is a schematic flowchart illustrating a process in which an intermediary blogger collects information about an online shopping mall / product and registers in his blog site in an online commerce intermediation method through a blogger according to an embodiment of the present invention.

FIG. 5 is a schematic flowchart illustrating a process of acquiring goods / store information and discount coupon information by buyers who visit an intermediary blogger site in an online commerce mediation method through a blogger according to an embodiment of the present invention.

6 is a purchaser who acquires information on an online shopping mall / product through an intermediary blogger site in a method of online commerce brokering through a blogger according to an embodiment of the present invention, visits and purchases the corresponding online shopping mall, and reserves the reserve accordingly. Schematic flow chart showing the process of obtaining.

FIG. 7 is a diagram of a purchaser who obtains information on an offline store / product through an intermediary blogger site in a method of intermediary commerce through a blogger, visits and purchases the corresponding online shopping mall, and reserves money accordingly. Schematic flow chart showing the process of obtaining.

<Brief description of the major symbols in the drawings>

100: Online Commerce Brokerage System

120: Pro Blogger Server System

140: brokerage blog system

160: buyer terminal

180: store terminal

FIELD OF THE INVENTION The present invention relates generally to online commerce brokerage techniques, and more particularly to individuals or bloggers who voluntarily run personal homepages or blog sites for information about various shopping malls and offline stores and their products on the Internet, for example. The present invention relates to a method of brokering online commerce through new individuals or bloggers who can connect buyers and sellers through their voluntary product information production and brokerage.

With the development of two-way data communication networks, such as the Internet, almost all commercial transactions, such as displaying, ordering, and paying for goods on Internet websites, are carried out via communication between the shopping mall server and the buyer's terminal by electronic signals. This is called online commerce or electronic commerce. In the conventional electronic commerce, a unique shopping mall server system may be constructed or directly entered into a large online shopping mall for direct product sales. In the case of such direct merchandise sales, the merchandise is displayed on the Internet, for example, through merchandise information including product photographs and descriptions on a shopping mall web page, and when a buyer who visits this page places an order, the merchandise is shipped offline. do. Therefore, even if there are no offline stores, the seller needs a warehouse for preparing and stacking goods in advance, and may have a shipping cost and a stock burden. If it is possible to expect a profit from the sales of goods, there is no need to secure a certain space on the offline, there is no need to deliver the goods, it will be advantageous if there is a commercial activity without the burden of goods inventory. In this regard, as a business that can expect a certain profit according to the buyer's purchase by connecting the seller and the buyer in the past, the concept of an online commerce intermediary for the advertising agency has been developed.

On the other hand, for example, blog services provided by portal sites such as Daum Cafe, Naver Blog, Cyworld, etc. are currently being established as representative spaces for general online information exchange and social networking. The blog service provides a homepage space for individual members and makes it easy to freely register information about other sites on their blogs and to easily and freely register their own opinions or opinions of others. Bulletin board service. Individuals who run blogs are commonly referred to as bloggers. Companies providing blog services to the average individual may pay for or expose items such as icons, avatars, background music, bulletin board space, file storage space, etc., to decorate their bloggers with these bloggers. It is making money through activities such as attracting advertisements. However, in general, bloggers themselves have had no special revenue activity other than the benefits of socializing and exchanging information through bloggers.

The activity of these bloggers is characterized by the fact that individuals usually form a space where they can socialize or exchange information among their close friends, or even make new friends. This is called 'information exchange based on personal intimacy'. Attempts to commercially use properties have been active in recent years. If a trusted friend you know recommends a particular product, it can be a powerful message. For example, D & B's 'Den Blog', GSeShop's 'Knowledge Friends', Auction's 'Auction Community', Hmall's 'Hmall Community', and Interpark's 'Knowledge Know' It provides the ability to be described. However, this is new in an attempt to spread information about a specific product through word-of-mouth via online blogs among intimate individuals, but there is a limit to the question of whether it is contributing to product sales. This is because there was no means for motivating bloggers to actively write a review that advertises the product, that is, a substantial profit was given to the blogger who created the review.

Therefore, there has been an attempt to commercially use the features of the 'intimate information exchange' of bloggers by allowing the bloggers to obtain direct and indirect substantial profits. For example, the recent "Ampoule Online" service provided by CJ Home Shopping provides a blog service with a service name of "mini ampule" to the user. It is a service that allows bloggers to sell their products directly in this blog space. However, these services are merely to implement the entry form of an online shopping mall through a blog, and the only difference is that a blogger himself is a seller who sells real goods through a general open market, that is, a blog provided by C2C. Therefore, there is a limit that all the disadvantages of direct product sales remain.

As another example, a blog service provided by iSaveZone ( http://www.isavezone.com ) is a blogger who receives a blog provided by a service provider and selects the product information provided by the service provider to his blog. By exhibiting, it introduces to friends who visit their blog, and after that, when friends buy the product, they have a structure that earns a certain fee for sales to bloggers. This allows bloggers to earn revenue as a brokerage fee by simple brokerage rather than selling products directly, and offers the seller the ability to generate revenue through intimate product information propagation via blogs. However, this service method has a restriction that the product information that can be selected by the blogger is only available for products displayed by the service provider, and furthermore, the product information can be propagated only on the member-only blog site provided by the service provider. Therefore, the individual who previously operated his blog had a hassle to operate a separate blog separately for product brokerage.

In still another example, in the "e-commerce method using a blog shop" of Patent Application Publication No. 10-2006-0031471, a specific blogger registers as a blog shop through a predetermined step and posts a product in the blog shop, Disclosed is an e-commerce method that goes through a sponsor registration step in which a posted product is registered as a sponsor by another blogger scraping a blog. In this way, the blog shop responds directly to the seller, and the sponsor is a blogger as a simple product broker, and when a sale occurs in the initial blog shop, a fee is accumulated to the sponsor who provided the cause of the sale. This has the advantage that an online seller using a blog shop can propagate product information through a sponsor who is an existing blog operator, but the sponsor blogger still has a limitation that he can only select the information of products posted by the blog shop seller. . In this case, the sponsor will only be able to write a review that will be added to the seller's product information, and the seller, a blog shop operator, will have to process the product information and post it online. Running sellers have a limitation that it is difficult to use this route.

Therefore, not only sellers operating online shopping malls but also small shops offline can spread product information by 'intimate information exchange' while saving promotional and marketing costs, and bloggers operating existing bloggers use their own bloggers. There is a need for an online commerce brokerage method through a new blogger that can make a profit by introducing product information to his friends.

The present invention is to overcome the above-mentioned problems of the prior art, to facilitate the promotion of specific products of the on-offline stores or their stores recommended by the user through a blog or homepage that the user is currently using on the Internet. By providing a means, new online commerce brokerage methods can be used to help small stores on / offline save on promotional and marketing costs, while allowing users who run blogs or homepages to earn certain revenue through mediation of product information. Its purpose is to provide.

The present invention provides a template that allows an individual or a blogger registered as a product information broker to easily register text, images, flashes, videos, map information, etc., in order to directly promote or advertise a specific store / product, Even for non-professional personal bloggers, another goal is to provide a new method of online commerce brokerage that makes it easy to create a level of promotional material.

In addition, the present invention, without the cumbersome procedure of the visitor who sees the store or goods introduced through the blog of the individual homepage or brokerage blogger to log on a separate Internet site for later steps, such as payment or coupon acquisition, location check on the map, etc. Another object of the present invention is to provide an online commerce intermediation method through a new blogger that opens a new window, such as a pop-up window, so that payments can be made immediately, coupons can be provided, or the location of a store can be checked.

The above object is achieved by an online commerce intermediation method through an individual according to the present invention. The present invention provides a predetermined form that enables an online commerce brokerage service providing server to enter promotional information about a particular store or product on a computer network capable of bidirectional data communication, to a terminal of an individual who is a member connected through the network. Providing a template page having a terminal, and when the terminal of the individual fills in the promotion information on the template page and submits it to the server, the mediation information file generation step of processing and storing the template page; A file storing step of storing the created file in the mediation service providing server; And registering the stored file by a command of the terminal of the individual who registers the stored file in a site or a blog to which the individual wants to register.

In a preferred embodiment, the file generated in the mediation information file generation step may be a file such as jpg or bitmap, an HTML generation file, a flash file, or a tag including such information. In addition, these files may be in XML format that supports the RSS generation module.

In addition, the generated file may include a hyperlink that can show or hear the product-related additional information, sound, sound, and the like.

In addition, the generated file is registered in the blog or homepage of the individual, and when a visitor tries to purchase the product, it accesses the online commerce brokerage service providing server and provides delivery address information and payment information of the visitor (buyer). And means for linking to pages that can be processed.

In addition, in the registration step of registering the stored file by a command of the terminal of the individual who registers the stored file on the site or blog that the individual wants to register, the blogger mediates in advance the online commerce broker's own blog or homepage managed by the individual. After registering on the service providing site, you can simply register on your blog by providing a means such as "subscribe to my blog".

In addition, the user can download the stored file or tag to his or her personal terminal, and upload the stored file to an administrator page such as a blog or a homepage used by the user and register the stored file or tag on the bulletin board of the blog or the homepage.

In addition, the online commerce brokerage service provider may contract to provide the goods to the bloggers using the service at a discount rate selected by an online shopping mall service provider and the like used frequently by the bloggers, in which case the bloggers may use their own brokerage fees. May be selected within the discount rate. That is, when the online commerce brokerage service provider applies a discount rate of 7% to the sale price of the die store, interpark, etc., which are frequently used by the bloggers, the blogger receives a discount rate of 3% when sold on his blog. You can also apply your brokerage commission to 4%.

In a preferred embodiment, the mediation information page further includes location information indicating the location of the offline store on a map when the store is an offline store.

Further, in the preferred embodiment, when the blogger displays the offline goods on his or her blog, it is difficult to sell the goods of the offline store directly on the blog. It may further include by the online commerce brokerage service provider.

In addition, in a preferred embodiment, when a visitor accesses the blog of the individual whose file is registered, a buyer terminal visiting the site of the individual member accesses the mediation information page so that the promotional information is displayed on the buyer terminal. Steps; The server receives the sales information related to the provided coupon from the store terminal of the product associated with the coupon, proceeds with the online payment procedure to receive a predetermined sales-related fee from the store terminal of the product, accordingly dedicated to the relevant buyer Receiving a certain percentage of the sales-related fees in an account, and earning a certain percentage of the sales-related fees in a dedicated account of the individual member concerned, and the sales commission settlement step of processing the remaining percentage of the sales-related fees as revenue Include.

In a preferred embodiment, the template page is configured so that various information including at least one of a product name, a product related image, a product description text or recommendation text, a related video, or a related link can be written in a predetermined form. .

In a preferred embodiment, after the purchaser terminal visiting the blog site of the intermediary blogger accesses the mediation information page and displays a link to the promotion information and related discount coupon information on the purchaser terminal 160. And a coupon providing step of transmitting the discount coupon information to the purchaser terminal when a command for clicking a link to the discount coupon information is received from the purchaser terminal.

In a preferred embodiment, the individual member is a blogger who runs his or her own blog site using a separate blog service that the server 120 does not provide.

In a preferred embodiment, the step of storing the mediation information page in which the mediation service providing server processes and stores the generated mediation information page may include member information such as an ID of an individual member in which the mediation service providing server has created a mediation information page. Regenerating the mediation information page by including it in the generated mediation information page and copying it to another individual member to register the stored mediation information page on his or her site. The mediation service page re-storing step, wherein the mediation service server further includes the ID of the other individual member in the regenerated mediation information page, and the re-stored mediation information page is the server 120 when the other individual member joins. Re-registration step of the mediation information page to be registered in a specific site that was registered in the) may be further included. This embodiment is for a case where a person wants to broker a sale by placing a generated product information page on his or her blog. In this case, the member who created the initial product information page may obtain a brokerage fee, and a person who copies the copy and puts it on his or her blog will be able to obtain a brokerage commission when the product is purchased through his blog. In this case, the remediation fee may be determined by an agreement between the original product information page creator and the regenerator, or the initial creator may predetermine the regenerator fee when the initial file is generated.

Preferred embodiments of the method according to the invention are described in detail below with reference to the accompanying drawings.

1 is a schematic flowchart conceptually illustrating an overall process of executing an online commerce mediation method through a blogger according to an embodiment of the present invention.

The present invention is a conventional electronic commerce-related technology, including individuals or bloggers only try to take advantage of the feature of 'intimate information exchange' of a personal homepage or blog, and the convenience of individuals or bloggers who operate a personal homepage or blog It is invented on the basis of the insight that it is neglected to provide. In other words, for example, a blogger who provides a certain profit to a blogger who already runs a blog and has visitors who have a certain degree of intimacy, while providing a blog for commerce rather than an established blog, Since there is a disadvantage in that it is inconvenient, the present invention actively accepts that it is desirable to use an existing blog as it is. In the present invention, it was also actively considered that entrusting the collection of product information to such bloggers themselves could produce more 'reliable' product information than the processing of product information entrusted to existing product sellers. Furthermore, in order to overcome the limitations of non-professional personal bloggers in the processing of product information, the present invention provides a certain form of processing of product information by a relatively professional company that provides a commerce brokerage service according to the present invention. By providing a template, product information with a certain level of quality can be easily produced.

The schematic diagram shown in FIG. 1 illustrates a commerce activity, such as via the Internet, as a two-way computer communication system in which a method according to one embodiment of the invention may be executed. The system 100 is centered on a server system 120 of a service provider, for example, a 'probler' or 'epione', which operates a website for providing an online commerce brokerage service according to the present invention on the Internet. The system 100 is an intermediary blogger terminal 140 that connects to the server system 120 via a communication network, and a buyer terminal that is a blog visitor who can interact with the server system 120 through the mediation blogger terminal 140. 160, and a store terminal 180 installed in a server of an online shopping mall or a store on an offline store.

The mediation blogger terminal 140 refers to a personal homepage operator or a blogger operator used as a member of the server 120, but may refer to a terminal before a user joins as a member, that is, a terminal of a general user. . Such mediation blogger terminal 140 should be construed in a broad sense including devices such as any desktop, laptop, palmtop computer and other mobile phones that can be connected to the Internet. The store terminal 180 is basically a device similar to the intermediary blogger terminal 4 in the case of an offline store, except that the store terminal 180 is a terminal of a product seller installed in a store selling an actual product. Meanwhile, when the store is an online shopping mall, the store terminal 180 may mean a server system that operates the online shopping mall. Therefore, the store terminal 180 used in the present specification should be interpreted in a broad sense as a device of a seller side selling goods or services.

The pro blogger server system 120 is a central device for operating an online commerce mediation method through a personal homepage operator or blogger (hereinafter, referred to as 'blogger' for convenience of description) of the present invention, and an intermediate blogger terminal 140. Receive promotional information related to the product from the received, processed and provided to the intermediary blogger terminal 140 so that the product is advertised through the blogger, stores the coupon information and the like with a predetermined discount rate in accordance with the pre-discounted discount rate, and It manages, and receives the sales-related information from the store terminal 180, and also pays the pre- agreed sales-related fee and settles it to divide the broker blogger and the buyer to earn a predetermined percentage of fees. In other words, the problogger server system, or simply server 120, substantially performs the method according to the invention shown in FIG. 1. To this end, it may be provided with a member registration and member information management of the intermediary blogger, the member registration and member information management of the store operator, that is, the seller, and the web server and database for the purchaser management.

Although not specifically illustrated in the drawings, a person skilled in the art having ordinary knowledge in the field of electronic commerce may use the server 120 to perform, for example, processing of product information, providing a coupon, and a payment process at each step of the method. You are familiar with the basic equipment you need to have. Therefore, the detailed description of the configuration of the server 120 will be omitted here. In other words, the hardware components constituting the system of FIG. 1, such as a web browser or server program as a client program, are generally well known in the field of online blog service and commerce using the Internet and the World Wide Web (WWW). Thus, those skilled in the art will be familiar with the hardware, communication protocols, and software required for the system of FIG. 1 in which the present invention may be practiced, and it is readily understood that hardware, communication protocols, and software already known in the present invention may also be used. Will be. An important feature of the method of the present invention is the interaction between the server 120 and the terminals 140, 160, 180 and the data exchanged upon the interaction, so that these known hardware and The software is not described in detail.

An online commerce mediation method through a blogger according to the present invention is illustrated in summary in FIG. 1 and specifically illustrated in FIGS. 2 to 7.

Referring to the bar shown in Figure 1 will be described the overall flow of the method as follows. In the illustrated system 100, the problogger ProBlogger (Epion) represents a server system 120 serving the method of the present invention, the blog owner represents an intermediary blogger terminal 140 used by the mediator blogger, and the blog (store) The visitor represents the purchaser terminal 160, and the store represents the store terminal 180 coordinated by a server of an online shopping mall operator or a seller of an offline store. In the following descriptions, the devices are not exchanged with each other, but rather are described as acts of service providers (aka 'pro bloggers'), intermediary bloggers or blog owners, blog (store) visitors or buyers, sellers or stores that control each device. However, this is for convenience of explanation, and it will be readily understood by those skilled in the art that such an act may be specifically performed by exchanging information between respective devices through a communication network such as the Internet.

In one embodiment of the method of the present invention, product information is first collected by the voluntary and creative work of a personal homepage operator or blog owner, ie, an intermediary blogger, who runs a blog. The blog owner may first visit the store (step 1) and take a picture of the product (step 2) using a camera built in a device such as a digital camera or a mobile phone. The blog owner uses the terminal 140 (hereinafter referred to as 'blog owner' for convenience of description) to visit the homepage of ProBlogger on the Internet web and register information related to the product (step 3). In order to register the product related information, the blog owner 140 must register with the pro blogger 120 through member information including his blog address and account information in advance. The pro blogger 120 provides template information having a certain form to the blog owner 140 to facilitate the creation of product information. The created product information page is processed and stored in the pro blogger 120 to include a payment or coupon link, etc., and the blog owner 140 registers the personal homepage or blog operated by him (step 4). . Thereafter, a personal homepage visitor or a blog (store) visitor 160 visits (step 5) and clicks on a map (location of a store) or a coupon (for discount) included in the product information page (step 6). This click action is then sent to the pro blogger 120, which pops up a blog (store) visitor, for example, a coupon and a map (step 7). Of course, there may not be a pop-up step of such a coupon or map.

Account information of the blog (store) visitor 160 (to save a discount) should also be registered in advance in the blogger 120. Blog (store) visitor 160 visits the store 180 with a coupon, and presents a coupon and then purchases it (step 8). The store 180 must have agreed a discount rate (step 9) with the pro blogger 120 on this coupon in advance. In addition, the store 180 will have to register as a member of the pro blogger 120 and maintain a certain contractual relationship with respect to the sales commission related to the coupon discount. Step 9 may be performed before the blog owner 140 visits the store 180. The store 180 receives the coupon and accesses the pro blogger 120 to log in and pay the discounted amount, that is, the sales commission (step 10). The pro blogger 120 then notifies the store 180 of the payment information, for example, by SMS (step 11), notifies the visitor of the blog (store) that the discount amount has been applied (step 12), and also informs the blog owner 140. Notify that the fee has been earned (Step 13).

In this case, the sales commission paid by the seller 180 to the pro blogger 120 includes a discount reserve paid to the buyer 160, a fee paid to the broker blogger 140, and a cost that the pro blogger 120 takes as a profit. Divided into.

FIG. 2 is a schematic flowchart illustrating a process in which an intermediary blogger 140 collects information about a store / product on an offline site and registers it on his / her blog site in an online commerce mediation method through a blogger according to an embodiment of the present invention. Is shown.

First, intermediary blogger 140 visits an offline store, such as a clothing store (step 210). The intermediary blogger 140 may take a picture of a particular product using, for example, a digital camera (step 220). Thereafter, the mediation blogger 140 logs in by accessing the webpage of the blog shop, that is, the pro blogger 120 (step 230). Thereafter, the mediation blogger 140 uploads a product picture (240), writes a product review, writes a product name, and registers product information such as registering a product related description, that is, a tag (step 250). In addition, for example, the location of the store is displayed on the map using Google Map itself, which provides a map service online, or a mashup service using Google Map, or a map service provided by the pro blogger 120 itself (step 260). ). This various information is listed and stored by the template page having a certain form provided by the pro blogger 120 (step 270). The stored information is processed by the pro blogger 120 to include coupon information and the like (step 280), and the broker blogger registers this information in his blog (step 290).

3 is a process of becoming an authorized brokerage blogger by registering his personal blog site on a pro-blogger site providing a service according to the method in an online commerce brokerage method through a blogger according to an embodiment of the present invention. A schematic flow chart is shown to illustrate. A blog authentication user, that is, a blogger who has already registered with the pro blogger 120, may register a product information page to his blog without a separate authentication process (step 350). Bloggers who are not members can go through the normal registration process, and most of all, first click 'Register my blog' from the MyPage menu provided by the pro blogger 120 (step 310), and select an existing blog address. Can be entered (step 320). Thereafter, a process of verifying whether the corresponding blog exists (step 330) is performed. After the blog is authenticated, user authentication is performed by logging in using an ID and password (step 340). The product information page may then be registered as a blog authentication user, or member, in his / her authorized blog (step 350).

FIG. 4 is a schematic flowchart illustrating a process in which an intermediary blogger collects information about an online shopping mall / product and registers in his blog site in an online commerce mediation method through a blogger according to an embodiment of the present invention. . The blogger may copy a product picture of a specific product in an online shopping mall visited by him and use it as information to be included in a product information page to be included in his blog on MyPage of the pro blogger 120 (step 410). After checking the contents according to a template of a certain form (step 420), and registered other information, such as product name or product review (step 430), and then stored in the problogger 120 server (step 440), then the pro blogger 120 The final information processed in step (step 450) can be registered in his blog (step 460).

FIG. 5 is a schematic flowchart illustrating a process of acquiring goods / store information and discount coupon information by buyers who visit a brokerage blogger site in an online commerce brokerage method through a blogger according to an embodiment of the present invention. The visitor may visit the blog of the branch friend to view the product information page posted by the blog owner (step 510). The product information page will include product-related information, such as product photos and descriptions, as well as a map link for commenting on the store location and a link to receive a discount coupon. Click the coupon link to receive the coupon (step 520), click the map link to verify the map (step 530), and then go shopping or eat (step 540).

6 is a purchaser who acquires information on an online shopping mall / product through an intermediary blogger site in a method of online commerce brokering through a blogger according to an embodiment of the present invention, visits and purchases the corresponding online shopping mall, and reserves the reserve accordingly. A schematic flowchart showing the process of obtaining is shown. The buyer may visit a friend's blog site, visit the relevant online shopping mall, and order the corresponding product (step 610). Then, in the online shopping mall, a purchase process such as a delivery address input and payment information input is performed (step 620). Thereafter, when the payment is completed, the payment information is transmitted to the pro blogger 120 to proceed with the settlement fee settled in advance between the online shopping mall and the pro blogger (step 630). Problogger 120 is then notified to the buyer that a certain discount reserve has been paid (step 640).

On the other hand, blog visitors can order and pay directly from the blog site without having to go to the online shopping mall. The product-related page introduced in the blog may include hyperlinks to product-related images or sounds, and further include at least one of links to payment-related pages that allow the online purchase process of the introduced product to be processed. can do. In this case, for example, a purchase processing process based on a virtual ID (or virtual ID) may be applied. In other words, when a product of an online shopping mall is sold on his blog, when his friend enters the blog and views a product and processes a payment, there may be a problem of who the payment subject is in the actual online shopping mall. In this case, the seller (blogger) can fill in the ID and password of the online shopping mall that he (sourced) the goods, order the goods by the seller (blogger) ID, and the delivery address can be treated as the buyer's delivery address. . In addition, the way in which the purchaser proceeds to the non-member state, that is, the non-member state (similar to the non-member purchase method applied in the online shopping mall) may be considered.

On the other hand, if the online shopping mall that the blogger sourcing the product does not allow the access in the above manner, when the orderer who visited the blogger's blog wants to purchase the product directly by clicking “Order” etc., To access the product detail page, if the orderer is a member of the shopping mall, the member login to purchase, if the non-member to purchase a non-member, at this time, the orderer has to manage the information that the purchaser accessed from the blog.

That is, since the order is processed on the general page as above, the purchaser purchases the product at the same price as the general shopping mall members, instead of purchasing the product at the contracted discounted price. In this case, payment can be made after payment to the orderer by the contracted discount rate through session management. At this time, the brokerage blogger also earns the brokerage commission after the orderer completes the order.

On the other hand, the blogger according to the present invention may take the form of selling their own products, as well as the activity of brokering the product information of the shop of the other seller to the other buyer through their blog.

FIG. 7 is a diagram of a purchaser who obtains information on an offline store / product through an intermediary blogger site in a method of intermediary commerce through a blogger, visits and purchases the corresponding online shopping mall, and reserves money accordingly. A schematic flow chart showing the acquisition process. The buyer visiting the store presents the coupon to the seller (step 710). The seller connects to the blog shop homepage, i.e., the pro blogger 120, and logs in to the seller (i.e., click 'enter the boss') (step 720). The seller is presented with a coupon-related menu (step 730), and the payment process of the pre-scheduled sales commission proceeds (steps 740 and 750). Thereafter, the seller is notified of the confirmation and the buyer is also notified that the reserve has been accumulated (step 760).

As described above, the accumulated reserves can be used as cash from the point of time designated by the administrator after the delivery of the goods. In other words, if a purchaser requests a refund, such as canceling an order or returning a delivered product, it is possible to use the fee from the point of time when the refund is not possible due to the problem of post settlement.

According to the online commerce brokerage method through the blogger according to the present invention, the brokerage blogger is a simple brokerage that sells the goods through a blog that is currently operated, but does not need to act such as ordering, payment or product delivery. You can earn money. In particular, they will be able to recommend good things to their friends, whether they are online or offline. According to the present invention, an intermediary blogger needs to use a digital camera above all. However, digital cameras are now affordable and are a necessity for almost everybody's everyday use, especially for bloggers who own their own blogs. Once an intermediary blogger has registered product information on a blog, no publicity is required. Because your friends are already visiting your blog. Brokering bloggers can be motivated to run money-making blogs through these cumbersome product promotions, friends can get discounts through discount coupons, and their regular stores can increase sales. To provide.

Although the technical idea of the system of the present invention has been described in detail with reference to the accompanying drawings, this is illustrative of the best embodiment of the present invention and is not intended to limit the present invention. For example, in the present specification, a blogger who is a blog operator is mainly exemplified, but the present invention is not necessarily limited to only a blog operator. It will be readily understood by those skilled in the art that it may be included. Therefore, those skilled in the art can easily conceive various modifications and changes within the scope of the technical spirit of the appended claims with reference to the present description. It is therefore pointed out that the scope of the invention should be construed by the appended claims rather than by the specific examples described.

As described above, the present invention can spread the product information by 'intimate information exchange' while saving the promotion and marketing costs, as well as the sellers operating the online shopping malls, and offline stores, and operating the existing bloggers. Bloggers or individuals who operate a personal homepage can use a blogger or a homepage to introduce a product information to their friends and make a certain profit.

The present invention provides a means for easily promoting an on-offline store recommended by the user or a specific product of the store through a blog or a homepage currently used by the user on the Internet. It is possible to reduce the cost of promotion and marketing, and the user who operates the blog or homepage provides an effect of obtaining a certain profit through mediation of product information.

The present invention provides a template that allows a blogger registered as a product information broker to easily register texts, images, flashes, videos, map information, etc., in order to directly promote or advertise a specific store / product, thereby providing an unprofessional individual. Even bloggers can easily create a certain level of promotional material.

In addition, the present invention, a visitor who sees the store or goods introduced through the blog of the mediation blogger new steps such as pop-up window without the cumbersome procedure of logging in to a separate Internet site for later steps, such as payment or coupon acquisition, location on the map, etc. It provides the convenience of allowing the user to make a payment by immediately opening a window, to receive a coupon, or to check the location of a store.

In addition, the present invention, when the goods of other stores on / offline are simply brokered on their own personal blog or homepage, not for the sole purpose of brokerage fees, but when their own products, that is, the bloggers themselves as the first seller and sell Another aim is to provide a means of selling products directly from their blogs without having to register for online commerce sites such as online auctions and auctions.

Claims (8)

On a computer network capable of bidirectional data communication, Providing a template page with a predetermined form that allows the online commerce brokerage service providing server 120 to fill in promotional information about a particular store or product to the terminal 140 of an individual who is a member connected through the network, Generating a mediation information file in which the terminal 140 of the individual writes promotional information on the template page and submits it to the server 120; And a mediation information page storing step of processing and storing the generated mediation information page by the mediation service providing server. The mediating information file generating step includes generating the personal information by encrypting the personal information. The mediation information page registration step of claim 1, wherein the stored mediation information page is registered by a command sent from the terminal 140 of the individual so that the stored mediation information page is registered at a specific site that the individual registered with the server 120 at the time of membership registration. An online commerce brokerage method through an individual, further comprising. According to claim 1 or 2, wherein the mediation information page, the online via the individual, characterized in that if the store is a store on the offline further comprises the location information displayed on the map the location of the offline store. Commerce brokerage method. The template page of claim 1, wherein the template page may fill in a predetermined form with various information including at least one of a product name, a product related image, a product description text or recommendation text, a related video, and a related link. Has one configuration, The stored mediation information page may be a hyperlink linked to a product-related image or sound, or a link to a payment-related page for processing a purchase process of a product introduced in the mediation information page online, or a predetermined time of purchase of the product. And an at least one link to discount coupon information that provides a discount coupon that can be applied to the discount rate. 5. The method of claim 4, wherein the purchaser terminal 160 visiting the blog site of the mediation blogger accesses the mediation information page and displays a link to the promotion information and related discount coupon information on the purchaser terminal 160. Thereafter, when the command for clicking the link to the discount coupon information from the purchaser terminal 160 is received by the server 120, the method further includes a coupon providing step of transmitting the discount coupon information to the purchaser terminal 160. Online commerce brokerage method through an individual, characterized in that. The method of claim 5, wherein the server 120 receives the sales information related to the provided coupon from the store terminal 180 of the product related to the coupon and receives a predetermined sales related fee from the store terminal 180 of the product. Proceed with the online payment process to receive payment, and accordingly accumulate a certain percentage of the sales-related fees in a dedicated account of the relevant buyer, another percentage of the sales-related fees in a dedicated account of the relevant individual member, the sales A method of intermediary online commerce through an individual, comprising the step of setting up a sales commission for processing the remaining percentage of the related fee as revenue. According to claim 1 or 2, wherein the individual member is an online commerce intermediary through the individual, characterized in that the blogger operating the own blog site using a separate blog service that the server 120 does not provide Way. The mediation information page storing step of processing and storing the generated mediation information page in the mediation service providing server comprises: generating the ID of the individual member whose mediation service providing server has generated mediation information page. Further including the step of storing it in the page, Recreating a mediation information page for another individual member to copy the stored mediation information page to register on his site; The mediation service page re-storing step, wherein the mediation service server further includes the ID of the other individual member in the regenerated mediation information page, and the re-stored mediation information page includes the server 120 when the other individual member joins. Online brokerage method through an individual, characterized in that it further comprises a step of re-registration of the brokerage information page to be registered on a specific site that was registered in.

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