KR20080003021U - Advertising envelope - Google Patents

Abstract

The present invention relates to a promotional bag, to form a pocket on the front and rear of the cover sheet by bonding the edge of the cover member made of a transparent material so that the opening is formed at one end of the front and rear sides of the paper made of any one of a transparent material and an opaque material. In one of the front and rear pockets, the publication is accommodated, and the other is the leaflet.

Therefore, when daily papers, weekly papers, monthly papers, and other information papers are delivered to the pockets and delivered and delivered, the recipients of the delivered and delivered items are naturally exposed to the promotional paper inserted in the pockets to achieve the desired advertising effect at low cost. Provide promotional envelopes.

Description

Promotional envelope {Advertising envelope}

Figure 1a is a plan perspective view showing a state where the daily paper is inserted into the front pocket portion of the present invention.

Figure 1b is a rear perspective view showing a state in which a promotional paper is inserted into the rear pocket portion of the present invention.

Figure 2 is a rear perspective view showing a book accommodated in the article receiving portion and the article receiving portion formed in the promotional bag according to the present invention.

Figure 3 is a view showing the opening and closing means of the promotional envelope according to the present invention.

4 is a sectional view along the line A-A in FIG. 2;

<Description of the symbols for the main parts of the drawings>

101: slip sheet 102: cover member

103: front pocket portion 104: rear pocket portion

105: newspapers, magazines, booklets, periodicals, etc.

106: brochure

107: Booklet 108: Goods Receiving Department

109: perforation line 110: magic tape

111: zipper 112: snap button

113: Vinyl Zipper

120: promotional envelope

The present invention relates to a promotional envelope, and when daily papers, weekly papers, monthly papers, and other information papers are delivered to the pockets and delivered and delivered, the promotional text of the papers inserted into the pockets may be naturally exposed to the recipients of the delivered and delivered goods. The present invention relates to a promotional envelope that allows a user to achieve a desired advertising effect at a low cost.

In general, a number of promotional texts and advertisement photographs are published in daily, weekly, monthly, and other information and brochures such as newspapers.

Such promotional texts and advertisement photos are generally viewed by subscribers while looking at the contents of various information sheets and booklets, but most of them go through without interest.

For example, a newspaper that is delivered every morning to each home and company, and each newspaper company's bureau has a designated area under its jurisdiction (delivery). Asking the bureau to insert advertising flyers between newspapers and paying the appropriate fees for these efforts, the bureau will sandwich the flyers between the newspapers and deliver them to each home and company that delivers them every day.

Therefore, the advertiser can obtain the advertising effect expected by seeing the advertisement leaflets inserted in the newspapers subscribers subscribe to every day.

However, as mentioned above, subscribers who subscribe to newspapers are not interested in seeing the advertising leaflets that are inserted into the newspaper every day, but are routinely disposing of the advertisement leaflets sandwiched between the newspapers and interested in the subscribers who see them. It is extremely rare, and even in this reality, among the many advertisement flyers that are sandwiched between newspapers, it is now very rare that a particular advertisement flyer can be read by subscribers.

Therefore, the advertiser does not get the advertisement effect as expected and wastes only the cost, and the subscriber has a problem that it is difficult to dispose of the unnecessary paper is introduced into the home and company every day.

In addition, in the case of advertisements devoted to the periodicals of newspapers and magazines, huge advertising costs are required depending on the name of the publication and the number of subscribers. In the case of short-term advertising such as an event, the effect of the advertising is extremely insignificant compared to the cost of the advertising. Therefore, it is impossible to achieve the desired advertising effect even though it uses huge funds. The economic loss is large.

In order to solve the above problems, the applicant filed a patent application No. 2004-008246 name 'Public Envelope' on February 09, 2004 and was registered on November 02, 2005.

However, the pre-registered patent is a structure that is able to directly print the promotional text on the front surface, and to accommodate the publication on the back portion, to prevent the publication from being damaged due to problems such as wet the rain is accepted even in rainy weather. It is made of vinyl to

The direct printing of promotional texts and photographs on the vinyl has the advantage that the promotional effect is maximized, that is, the product and image are to be promoted by improving the quality of the promotional bags.

However, since the cost increases due to printing on vinyl, business owners with sufficient capital, such as large corporations and medium-sized enterprises, can continue to carry out such promotions on a regular basis. There was a problem that it was difficult to actively or regularly utilize the publicity activities of one pre-registered patent.

The present invention devised to solve the above problems is not only periodical publications such as newspapers and magazines, but also public relations activities that allow consumers to expose promotional texts and advertisement photographs to be promoted before shipments as booklets are delivered to subscribers. It is possible to provide promotional ballots that enable business owners in the community to participate in active promotional activities by allowing them to be exposed to consumers without having to print promotional text, photographs, event information, etc. directly on promotional bags. There is a purpose.

The above purpose is to join the edge of the cover member 102 made of a transparent material such that the opening portion 120a is formed at one end of the front and rear sides of the slip paper 101 made of any one of a transparent material and an opaque material. Shaping the pockets (103, 104) in the front, back, and the front, rear pockets (103, 104) to accommodate the publication 105, and the other one to receive the flyer 106 It is achieved by the promotional bag 120, characterized in that.

Then, the promotional booklet 107 is inserted into and placed on the other side of at least one of the front and rear pocket portions 103 and 104, and the cover member 102 and the slip sheet 101 are bonded to the pocket portion 103 ( It is desirable to have the article receiving portion 108 separated from 104 formed.

In addition, the cutting line for forming the article receiving portion 108 and the pocket portion 103, 104 is separated at the boundary portion so that the article receiving portion 108 is easily cut from the pocket portion 103 (104) ( It is preferred to further include 109).

And, the opening portion (120a) side slipper 101 and the cover member 102 of the front and back of the slipper 101, the magic tape 110, the zipper 111, the snap button 112, the vinyl zipper 113 It is preferable to attach one of the opening 120a to open or close the spot, or spot fusion of a predetermined point between the opening 101 and the cover member 102.

The configuration and operation of the promotional envelope 120 will be described in detail with reference to FIGS. 1 to 3 as follows.

First, Figure 1a is a plan perspective view of the promotional envelope 120 according to the present invention, as shown, the article to be accommodated, that is, newspapers, magazines, periodicals and the like relatively larger than the cover sheet 101 and a pair of covers The member 102 is provided, and the edges of the front and rear surfaces of the slip sheet 101 are bonded to the cover member 102, but the joint 120 is formed at one end of the cover sheet 102 so that the opening 120a is formed. Let's do it.

Here, the joining of the interleaver 101 and the cover member 102 may be an adhesive using an adhesive, or may be a fusion using a high frequency, and the present invention is not limited to such a joining means.

Of course, the slip sheet 101 and the cover member 102 is preferably used to prevent the contents wet in the rain in the rain, and to prevent the moisture of the contents and contamination by foreign substances, but the present invention is not limited thereto.

Therefore, when the cover member 102 is bonded to the front and rear of the slip sheet 101, as shown in Figure 1a and Figure 1b, the front pocket portion 103 and the rear pocket respectively on the front and rear of the slip sheet 101 The part 104 is formed, the pocket part 103 of the front and rear pockets 103 and 104 is accommodated in the newspaper, magazine, periodical (! 05) and the like, the other one The pocket 104 of the advertisement sheet 106, which is printed with the advertisement design and promotional phrases requested by the advertiser is accommodated.

Therefore, when the periodical is accommodated in the front pocket portion 103, the back pocket portion 104, the publicity paper 106 is accommodated, if the front pocket portion 103 is received the promotional paper 106, the rear pocket portion Periodic (! 05) can be accommodated in (104).

On the other hand, the slip sheet 101 may adopt any one of a transparent material or an opaque material, but is preferably made of vinyl made of an opaque material so that the contents contained in the front pocket part 103 and the rear pocket part 104 are accommodated. It is desirable for the leaflets 106 to be classified and exposed without interfering with each other (overlapping).

Here, at least one of the front and rear pockets 103 and 104 is inserted into the other side, that is, the pocket 104 into which the promotional paper 106 is inserted, so that the promotional booklet 107 is inserted into the other end. In addition, the cover member 102 and the interleaver 101 of the pocket part 104 are bonded or fused to allow the article accommodating part 108 to be formed in a state separated from the pocket parts 103 and 104.

Therefore, before the publicity paper 106 is inserted into the pocket part, the booklet 107, samples, coupons, etc. related to the product promoted by the publicity paper 106 are inserted or fused in a state of being inserted to the consumer according to the promotion. By allowing the benefit to be additionally provided, it is desirable not only to improve consumer interest but also to maximize the publicity effect.

That is, if you want to advertise shampoo, disposable shampoo packs or rinse packs, etc. can be bonded in a state accommodated in the article holding unit 108, and if you want to promote events such as theaters, restaurants, discount marts, etc. The article holding portion 108 can be formed in a state that hurts.

Here, the fusion of the cover member 102 and the interleaver 101 may be thermal fusion, or may be fusion by high frequency. Such fusion may use a known conventional technique, and the present invention does not limit the fusion. .

On the other hand, as described above, the promotional paper 106 printed with the promotional statement and the advertising design is inserted in the pocket 104, the state in which the article is accommodated in the article receiving portion 108 or periodicals 105, etc. In the state accommodated in 103, the spot paper 101 and the cover member 102 of the opening part 120a are selectively welded to prevent loss of the contents, and the consumer easily opens the opening part 120a to take out the contents. It is desirable to be able to.

In addition, the cover member 102 at the opening portion 120a and the cover sheet 102 before and after the cover sheet 101 may include a magic tape 110, a zipper 111, a snap button 112, and a vinyl zipper 113. By selectively attaching any one of the bars to easily open and close the opening (120a), as shown in Figure 3 attached to the female, vertical tape 110 to open and close by the magic tape 110, zipper 111 Open and close by the zipper 111, the snap button 112 is attached to open and close by the snap button 112, the vinyl zipper 113 is attached to the opening and closing by the vinyl zipper 113 to be made. It is preferable.

2 and 4, the cutting line 109 is formed at the boundary where the article receiving part 108 and the pocket part 103 and 104 are separated and separated. It is desirable to allow 108 to be easily detached from pockets 103 and 104.

Therefore, the publicity envelope 120 according to the present invention, after the periodical 105, the newspaper 105, etc., even after delivery to the consumer by storing the documents, etc. as desired by the consumer, its utility The value is not limited to the delivery of goods, but can be more widely used. Accordingly, the flyers 106 accommodated in the pocket 104 can be continuously exposed by the consumer to obtain secondary advertising effects. Will be.

As described above, the promotional envelope 120 according to the present invention inserts the newspaper 105 into the pocket portion 104 through the opening portion 120a as shown in FIG. 1A, and the promotional paper 106 as shown in FIG. 1B. By inserting into the pocket portion 104, there is no need for expensive printing work on the cover member 102, the cost is reduced, so that even small business owners and business owners can implement a promotional strategy at a low cost Will be.

Advertisement techniques in the community as described above, when recruiting freshmen, children, officials, etc. in the academy, when distributing the publicity paper 106 limited to a limited time in some areas, marts, etc. to conduct an event event for a certain period Advertisement is very good because it can continuously promote the event in a limited area.

Since the advertisement technique approaches consumers in a different dimension than the advertisement leaflets inserted between newspapers and periodicals, the exposure technique is excellent because it is free from the uniform consumer disposal patterns that discard multiple advertisement leaflets. Since the exposure effect is superior to that of the advertisement leaflet, advertisers can make the desired advertisements effective and inexpensive.

That is, when a newspaper, a periodical, etc. is completely inserted and delivered and delivered to a subscriber and a shipping address, the subscriber and the delivery address inevitably take out the contents (newspaper) inserted into the pocket part 103. Because it is a structure that can not only see (promotional paper 106 or article receiving unit 108), it is possible to obtain an advertising effect naturally, and also unknowingly pass by the samples and coupons provided with the advertisement of the publicity paper 106. Subscribers and users can be attracted to the flyers 106 and samples once again to enable duplicate exposure.

As described above, the present invention prevents damage from rain and moisture when delivering newspapers, magazines, periodicals and booklets to subscribers and shipping destinations, and promotes them in pockets. The effect of advertisement by inducing the curiosity of consumers and target audiences by inserting printed leaflets with stationery and advertisements to inevitably expose them to the recipients 'and recipients' views and inserting samples, coupons, etc. into the baggage receivables. In addition to maximizing, of course, in the state of cutting out the article receiving part to enable reuse of the promotional envelope according to the present invention, in addition to the direct advertising effect has an effect that can be expected to the ramifications of use.

In addition, since it prints and inserts the desired promotional texts and photographs on the leaflet, it does not need to print directly on the cover member made of vinyl, thereby reducing the costly printing cost. Has the advantage of being able to cost-effective target advertising.

Claims (5)

Bonding the edges of the cover member made of transparent material so that the opening is formed at one end of the front and rear sides of the kanji made of any one of transparent and opaque materials, and forming the pockets on the front and the rear of the kanji, and either of the front and rear pockets. A promotional envelope characterized by accommodating a publication in one and a flyer in the other. The method of claim 1, Promotional envelopes, characterized in that the front and rear pockets at least one of the promotional booklet is placed and placed on the other side, the cover member and the interliner is bonded to form an article receiving portion separated from the pocket. The method of claim 2, Promotional envelope, characterized in that it further comprises a perforated line formed on the boundary portion separating the article receiving portion and the pocket portion is separated from the pocket portion. The method of claim 1, Promotional envelope, characterized in that the opening is opened and closed by attaching any one of a magic tape, a zipper, a snap button, and a vinyl zipper to the cover member on the front and back of the opening sheet and the sheet. The method of claim 1, Promotional envelopes, characterized in that the spot portion of the cover portion of the front portion, the front side, and the front side between the open side fusion.

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