KR20070121288A - A publishing method and system for bill presentment notice - Google Patents

Abstract

A method and a system for issuing a bill including a coupon or AD are provided to enable an advertiser to point a receiver group in a making system for making the printed or EBPP(Electronic Billing Presentation and Payment) bill by enabling the advertiser to directly select customers having a desired region and characteristic, and arrange a position of the AD or the coupon. An address database(21) stores reception addresses of receivers receiving the bill by classifying the reception addresses into each region. A bill content database(22) stores bill contents printed to each bill. An AD database(23) stores coupon information displayed to a predetermined position of the bill together with the bill contents. An AD request state search system(31) outputs a search result by searching a coupon request state and a blank state of each region of the reception address by an inquiry request of the advertiser. An AD request system(32) requests the AD by determining the receiver group and the area for arranging the coupon based on the search result. A payment system(35) calculates/outputs an AD charge according to an AD request and requests payment to the advertiser.

Description

A publishing method and system for bill presentment notice

1 is a view for schematically illustrating a method of issuing a payment notice including a coupon advertisement according to the present invention;

2 is a detailed configuration diagram for explaining a more detailed configuration of the coupon advertisement issuing system according to the present invention;

3 is a diagram showing an example of an attribute table of the coupon advertisement application database 2 shown in FIGS. 1 and 2;

4 is a flowchart illustrating a method of issuing a payment notice including a coupon advertisement according to the present invention in more detail.

5 is a diagram illustrating an example of an advertisement search and application screen configured based on the processing flowchart of FIG. 4; and

FIG. 6 is a diagram illustrating an example of one screen when an application part is changed to an auction format in the advertisement search and application screen of FIG. 5.

<Explanation of symbols for the main parts of the drawings>

1: Payment notice issuance system 2: Coupon advertisement application database

3: payment bill issuance application system 6: backbone network

7: Payment Notice 8: DM Text Area

9: Coupon advertising area 10: Advertiser

11: coupon area 12: system printing area

The present invention relates to a payment notice issuance system for issuing a payment notice, in particular, to include a copy of a coupon or the like in a payment notice and to send it by printed mail or e-mail, wherein the advertisement or coupon included in the payment notice is particularly suitable for the recipient. This is to ensure maximum procedural efficiency in the process of providing it.

Conventionally, there is a payment notice which periodically notifies the purchaser by displaying the amount of payment for the use of the goods or services, the use history, and the payment method. These bills include various utility bills, telecommunications bills, and credit card billing bills.The bills include payer numbers to identify payers, customer names, billing address addresses, product (service) purchase history, The amount to be paid and the method of payment are displayed.

Most payment notices are usually printed out by the shipping agency and sent directly to the recipient's address, which may be printed with the sender's advertisements or advertisements received by the shipping agency. The payment notice adds the function as a new advertising medium.

Advertisements on payment notices were initially the same, but as personalized printing was possible for each customer, it was developed to include advertisements or coupons customized to customers in consideration of their tastes and preferences.

Korean Patent Laid-Open Publication No. 2002-0084792 discloses a notice to which a discount coupon is added. The discount coupon is issued with customer attribute information, and the customer is obtained by analyzing the customer attribute information from the discount coupon used. The technology for analyzing the consumption pattern of the public is disclosed.

Korean Patent Laid-Open Publication No. 2005-0027207 also discloses a direct mail promotion (Direct Mail: DM) with a coupon. The coupon printed on the promotion includes recipient information so that the coupon can be analyzed. The technique to make is public.

Since the above disclosure technique can analyze the collected coupons, it is considered very useful to identify which customers are the main users. However, in some cases these statistics are not very useful.

For example, small merchant merchandise (delivery restaurants, etc.) targeting local customers often lacks appropriate tools such as bar code readers, and automated statistical analysis based on recovered coupons is not straightforward. . In practice, since there are not many coupons collected, the results can be predicted by the sensory analysis without the need for accurate statistical analysis. For this reason, the commercial limitation of the service is immediately revealed because the practical usefulness is halved in the case of products for local customers. However, from this we can see how high is the demand for issuing coupons tailored to the recipient.

In fact, what is more useful than an accurate analysis of customer bases for advertisers who want to advertise to local residents is to deliver their coupons exactly to customers who are particularly well suited to their products.

Korean Patent Laid-Open Publication No. 2002-0084697 discloses a method and system for manufacturing on-demand DM advertisements that display commercial advertisements broken down by customer's region, gender, age, level, and income on the background, background, or margin of the bill. have.

This open technology is a system that involves advertising ads online through multiple advertisers, then extracting the right ad for the customer based on the information about each customer who will receive the bill during the billing process. It is open to the public.

However, the system has automated the process of selecting and placing advertisements to be printed on individual bills (DMs) with a sufficient number of advertisements. Therefore, the advertiser has a problem that the degree of freedom in selecting a target customer, creating an ad text or coupon suitable for the target customer, and placing the target customer in a suitable position is lowered. This is because the advertisement is selected based on the individual bills to be sent to each customer, and thus, when the advertisement is provided first, the advertisement is automatically placed to the customer selected as suitable.

The present invention is to solve the conventional problems as described above, in the production system for producing a print bill or electronic bill (EBPP: Elecronic Bill Presentment and Payment, EBPP), by selecting the customer of the region and characteristics desired by the advertiser himself It is a technical task to designate a group, to place the location of his own advertisement or coupon, and to provide a technology that enables the user to check the amount to be charged in advance when the advertisement is applied.

In order to solve the above-mentioned problems, the present invention, address information database that the receiving address information for the recipients to be issued a bill is classified by region and recorded, the notice content to be displayed differently for each recipient in the bill is recorded A notice information database, and an advertisement information database in which coupon advertisement information, which is scheduled to be displayed at a specific position of the notice together with the notice content, is recorded, and a notice for informing the amount and calculation of the payment to be regularly paid In a bill issuing system for issuing a bill or a printed bill, a coupon advertisement application status and an unapplied blank status are searched for by the region of the receiving address from the databases according to a request of an online applicant for advertisement. Advertising application A billing notice issuing system, characterized in that it further comprises an advertisement requesting system for specifying the area where coupon advertisements of the recipient group and the bill are to be placed and applying for advertisements based on a search result of the yellow search system and the advertisement request status search system; To provide.

According to another aspect of the present invention, in the method of issuing a bill for issuing a bill for issuing a bill in the form of an electronic bill or a printed bill for notifying the amount and calculation details of the payment to be paid on a regular basis, the reception for the recipients to whom the bill is issued An address information recording step of classifying and recording address information by region, a notice content recording step of recording notice contents to be displayed differently for each recipient on the bill, and the notice contents together with the notice contents to be displayed at a specific position of the bill; An advertisement information recording step of recording coupon advertisement information, and a search step of searching for coupon advertisement application status and unapplied blank status according to the region of the receiving address from the databases and presenting the results according to the request of the online applicant for the advertisement; , Search results of the application status search system Based, there is provided a method of issuing the recipient pay a particular bill, and the group area is the placement of the coupon includes a coupon advertising comprising the steps of: applying a ad application advertising bills.

By providing the present invention of the above configuration, it is possible to maximize the process efficiency in the process of providing the advertisement or coupon included in the payment notice particularly suitably to the recipient.

In addition, according to a preferred embodiment of the present invention, before the processing of the application step is completed, the payment request step of calculating and presenting the advertising costs according to the application for coupon advertisement for each address area applied by the applicant, and requesting the payment of the applicant also includes. Do it.

In addition, according to another preferred embodiment of the present invention, the bidding bidding step of allowing the advertising applicant to view the bidding amount of another advertising applicant, set a deadline, fill in the bidding amount, and then respond to the bidding, Afterwards, the applicant for the highest price should also include a bidder decision step for winning an advertising ticket for the location address and ad placement location.

In this way, even if there are many applicants, it is possible to allocate limited goods in accordance with appropriate competition principles.

In addition, according to another preferred embodiment of the present invention, the billing receiver further comprises a reception setting information recording step of recording the type of coupon advertising that is pre-set to receive, the advertisement application status search system is the reception setting information It also includes a search step that shows the search results, broken down by star.

With this arrangement, it is possible to reflect the request of the bill recipient as much as possible and to provide an optimum coupon advertisement suitable for the request.

In addition, according to another preferred embodiment of the present invention, the advertisement applicant connected to the online may also include an advertisement submission step to update the coupon advertisement information in the advertisement information database by uploading the advertisement advertisement of the coupon advertisement.

Advertisements can be produced online or produced in-house, allowing applicants the freedom to post different ads for different groups of recipients.

In addition, according to another preferred embodiment of the present invention, it is also preferable to include the step of automatically generating an identification code that can distinguish the recipient population and printing on the coupon.

In this configuration, even a general user who simply submits an advertisement online can obtain a result of collecting customer responsiveness by printing and distributing an identification code such as a barcode on a coupon.

Hereinafter, a detailed configuration principle and operation method of a payment notice issuance and payment notice issuing system including a coupon advertisement according to the present invention will be described with reference to the accompanying drawings.

1 is a view showing a schematic configuration of a payment notice issuing system according to the present invention and one example of a form of a payment notice produced by the system.

The payment notice issuing system 1 according to the present invention comprises a coupon advertisement application database 2 and payment bill issuing application system 3, which are data necessary for printing production of the payment notice 7, and the like. ) To read, write, and modify the data in the coupon advertisement application database while talking to the system, and, based on the data in the coupon advertisement application database, to produce an example payment invoice 7 as shown in FIG. Create a print image.

In addition to the recipient address area and the sender address area, the payment notice 7 of FIG. 1 includes a DM body area 8 which is the body content of the invoice, and in particular, a coupon advertisement area to print and display coupon advertisements requested by the coupon advertisement application system. 9) is included. The coupon advertisement area 9 is again divided into a coupon area 11 and a system printing area 12.

The coupon area 11 generally includes a coupon advertisement including a product-specific discount rate, application period, contact information, a recipient identification code, and the like, and the system printing area 12 compresses the product sales information displayed in the coupon area 11. The bar code (1D, 2D) is included to display the print content determined by the system other than the advertisement applicant. The division of the bar code area into the system print area takes into account that it is difficult for an advertisement applicant to randomly issue a bar code.

According to the present invention, the advertisement applicant 10 accesses the payment notice issuance system 1 through the Internet, etc., and the coupon is already applied through the payment notice issuance application system 3 and recorded in the coupon advertisement application database 2. Check the application status (see Figure 5).

After that, the applicant 10 applies for the advertisement by specifying the region he wants to distribute and the recipient classification criteria for distribution, and uploads the coupon file to complete the application process.

2 is a detailed configuration diagram for explaining a more detailed configuration of the payment bill issuance system 1 including the coupon advertisement according to the present invention.

As already shown in FIG. 1, the payment notice issuance system 1 includes a coupon advertisement application database 2 and a payment notice issuance application system 3.

The coupon advertisement application database 2 includes an address information database 21, a notice contents database 22, an advertisement information database 23, a reception setting information database 24, and a publication information database 25.

3 is a diagram showing attributes of various data included in the coupon advertisement application database 2 as an example. The address information of the address information database 21 includes related information about the receiver such as a receiver ID, a name, an address, an address classification code, an age code, and a gender code. The notice database 22 includes data to be recorded in the DM body area 8 of the bill, such as the recipient ID, bill statement classification code, billing date, billing due date, bill amount, and the like. The receiver setting information of the receiver setting information database 24 includes the receiver ID, the classification codes of the goods which the receiver has applied for or allowed for coupon issuance.

The above-mentioned address information, notice contents, and recipient setting information are the minimum information that the payment bill making and delivery agency receives from the pay bill issuer.

Referring to the flowchart of FIG. 4 showing the processing of the payment notice issuing method according to the present invention, the address information recording step (step S1) and the notice content recording step (step S2) include a process of receiving data from the payment bill issuer. do.

In the meantime, the advertisement information database 23 includes advertisement information about the applied advertisements such as coupon advertisement ID, advertiser information, coupon advertisement classification code, advertisement file name, and the like. When the application is closed, the issue information database 25 records how the applicant's application contents, address information, advertisement information, and notification contents are combined, and the main contents of the application contents. , Payment notice number, advertising amount, coupon advertisement location information, and the like.

In the flowchart of Fig. 4, the advertisement information recording step (step S3) means a stage in which advertisement information is already recorded by another applicant's application, and the publication information recording step (step S6) indicates what the applicant and the other applicant's application contents are. It is a step to record how the payment notice is reflected in the issuance.

In FIG. 2, the payment notice issuing application system 3 includes an advertisement application status search system 31, an online advertisement application system 32, an advertisement submission system 33, a payment notice editing system 34, and a payment system 35. , Auction system 36, and the like.

The advertisement application status search system 31 is for confirming the status of the advertisement application based on the publication information of the database 1, and the user can obtain relevant information by setting a search-related condition and requesting a search. The search-related conditions may be, for example, selection of a payment notice for which the coupon advertisement is to be issued, an address of a region in which the payment notice is to be turned, a detailed setting content such as gender, age, etc. for the recipient of the coupon advertisement.

The online advertisement application system 32 is a system that checks the search results of the search system 31 and receives the coupon advertisement application contents applied by the advertisement applicant 10.

FIG. 5 illustrates an example of a configuration of a user interface screen related to search and application displayed to an applicant through a web server not shown in the drawing.

As shown in the figure, the applicant selects a payment notice and a sending method and selects at least one region of interest. If you select only the upper part of the address in the address selection and the lower part as a whole, you can select a wider area. In addition, if you want to specify more areas, you can add a region selection item by pressing the Add button. In addition, for more detailed settings, it may be implemented to select the gender and age of the recipient.

After all the search conditions have been determined, the search button can be clicked to search the search results (step S4). 5 also shows examples of search results. In the example of FIG. 5, the search result displays the position of the advertisement to be printed on the bill, the number of persons to be sent, the total amount, and the like, where the position where the coupon advertisement is to be printed can be appropriately selected.

After the application is completed and the application is completed, the occurrence information is recorded according to the application contents (step S6). Thereafter, the user can confirm the advertisement text as a procedure for determining the coupon advertisement contents (step S7). Ad text can be written directly in real time using graphical tools provided online, and uploaded files can be uploaded.

When the applicant uploads or modifies the advertisement for the coupon advertisement, the data of the advertisement information database 23 is updated.

The user need not deliberately try to make the system print area 12 as shown in FIG. In the system printing area, an identification code for identifying a recipient or a group of recipients is recorded in a format such as a numeric code or a one-dimensional or two-dimensional bar code, and can be used as data for analyzing a use state of a coupon.

In the process of creating an advertisement, the applicant may preview the final printed form, and when the advertisement is confirmed, it is determined whether the placement of the advertisement is completed at an appropriate time (step S8).

On the other hand, coupon advertisements may not be sufficiently applied or evenly distributed. The system checks whether there is a blank area in the coupon advertisement area in the step of completing the placement of the advertisement text, and informs the administrator of the content so that the appropriate procedure can be performed. The proper procedure is to place the appropriate coupon advertisement, which is prepared in advance for general purpose, on the rest of the payment notice containing the blank. In this order, when appropriate advertisements are placed on all payment invoices, printing and distribution are started (steps S9 and S10).

In FIG. 5, the advertisement application step (step S5) may further include a payment step or an auction step. The payment step refers to the step of paying the amount of money shown in the search result online in step S4, and the auction step is for the case that there are many applicants. If you have a large number of applicants, the search results will give you the current maximum bid, number of bidders, and the bid deadline, rather than the appropriate amount, so that the applicant can bid at the auction.

6 illustrates an example of a configuration of a user interface screen when the auction system is configured. 6 and 5 only differ in the lower display portion of the drawing.

When the applicant completes the bid, the applicant is determined by completing the payment and completing the settlement.

As described above, the method of issuing a payment notice including the coupon advertisement and the detailed configuration of the payment notice issuing system have been described.

However, the description of the present invention with reference to the drawings is not limited to the claims and the drawings, it will be variously modified by those skilled in the art to which the present invention pertains.

For example, since only the screen examples of the user interface of FIGS. 5 and 6 are implemented, the present invention may be modified in various forms. For example, a page for inputting a search condition and a page for displaying a search result and making an application may be separately implemented.

In addition, the data attribute table of the database shown in FIG. 3 may also be modified in various forms. For example, the advertisement information and the publication information may be displayed integrally.

Although the configuration of the present invention is shown in FIG. 1 as a system configuration diagram, the payment notice issuing system 1 of FIG. 1 further includes a web server for a web page service using the http protocol in addition to the database 2 and the application system 3. It is common to include and may be configured by other protocols as needed. In addition, the database and the application system may be installed separately in separate systems or may be installed in one system.

In addition, although the payment notice provided in the printing form is mainly illustrated as an example in FIG. 1, it is not necessarily limited to the printing form, and the form and design of the payment notice may be designed in a form suitable for delivery through an e-mail, Several solutions may be added depending on the confirmation, the recipient response investigation, and the like.

By providing a method for issuing a payment notice including a coupon advertisement and a system for issuing a payment bill according to the present invention, it is possible to maximize the procedural efficiency in the process of providing the advertisement or coupon included in the payment bill as a particularly suitable to the recipient. It became possible.

In addition, the present invention can be widely distributed to the target customers in the region at a low advertising cost, and also easy to apply and manage, it is expected that it will help to activate local advertising for local small business do.

In addition, by providing the present invention, it is possible to achieve a very simple task for a bill dispatching agency that has to deal with small and medium advertiser customers in the country with a small transaction price, and also to respond quickly and accurately to the needs of advertisers.

Claims (12)

A database of address information for which receiving address information on recipients subject to billing is classified and recorded by region; A notice content database in which the notice content to be displayed differently for each recipient is recorded on the notice; An advertisement information database in which coupon advertisement information, which is scheduled to be displayed at a specific position of the notice together with the notice contents, is recorded; In a bill issuing system for issuing bills in the form of electronic bills or print bills to inform the amount and calculation details of payments to be paid on a regular basis, An advertisement application status search system that searches for coupon advertisement application status and unapplied blank status by the region of the receiving address from the databases and presents the results according to the request of the advertisement applicant connected online; And an advertisement application system for specifying an area in which coupon advertisements of a bill group and bills are to be placed and applying for advertisements based on the search result of the advertisement application status search system. The method of claim 1, And a payment system for calculating and presenting an advertisement fee according to the coupon advertisement application for the address region applied by the applicant before completion of the advertisement application processing, and requesting payment of the applicant. The method of claim 1, A bidding system that advertises the bidding amounts of other advertisers, sets a deadline, fills in the bidding amount, and then responds to the bidding system, and provides the applicant with the highest price after the deadline. A billing issuance system further comprising an advertising auction system that includes a bidder determination system for winning an advertising ticket for a placement location. The method according to any one of claims 1 to 3, And further includes a receiving settings information database that records the types of coupon advertisements that the billing recipient has pre-set to receive. The advertisement application status search system is a payment bill issuing system, characterized in that for showing the search results by dividing by the reception setting information. The method according to any one of claims 1 to 3, And an advertisement submission system for allowing an advertisement applicant connected online to upload the advertisement of the coupon advertisement to update the coupon advertisement information of the advertisement information database. The method according to any one of claims 1 to 3, The coupon advertisement information includes an identification code for distinguishing a group of recipients, and the identification code is automatically issued by the system and printed in each coupon advertisement area. In the payment notice issuing method of issuing a bill in the form of an electronic bill or a print bill to inform the amount and calculation details of the payment to be paid on a regular basis, An address information recording step of classifying and recording the receiving address information of the recipients to which the bill is to be issued; A notice content recording step of recording a notice content to be displayed differently for each recipient on the bill; An advertisement information recording step of recording coupon advertisement information, which is to be displayed at a specific position of the bill together with the notice contents; A search step of searching for the status of the coupon advertisement application and the status of the unapplied blanks according to the region of the receiving address from the databases according to the request of the advertisement applicant accessing online, and presenting the result; A method of issuing a payment notice with coupon advertisement, comprising: an advertisement application step of specifying an area where the coupon advertisement of the bill group and the bill is to be placed and applying for the advertisement, based on the search result of the advertisement application status search system; . The method of claim 7, wherein Before the processing of the application step is completed, the payment request with coupon advertising, characterized in that it further comprises a payment request step of calculating and presenting the advertising costs according to the application for coupon advertisement for each address area that the applicant applied for and requesting the payment of the applicant. How to issue a bill. The method of claim 7, wherein A bidding bidding step of advertizing the bidders of the advertisers, setting a deadline, filling in the bidding amount, and responding to the bidder. And a successful bidder determination step of bidding the advertising ticket for the local address unit and the placement position of the advertisement to the advertisement applicant who presented the highest price after the period of time has passed. The method according to any one of claims 7 to 9, And further including a receiving setting information recording step of recording the kind of the coupon advertisement which the billing recipient pre-set to receive. The advertisement application status search system is a method of issuing a payment notice containing a coupon advertisement, characterized in that it further comprises a search step to show the search results by the reception setting information. The method according to any one of claims 7 to 9, And an advertisement submission step for allowing an advertisement applicant connected online to upload the advertisement advertisement of the coupon advertisement to update the coupon advertisement information of the advertisement information database. The method according to any one of claims 7 to 9, And automatically generating an identification code capable of distinguishing the group of recipients and printing the identification code in a coupon advertisement area.

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