KR20070103313A - Selected connection and execution method for advergame in wireless internet broadcasting advertisement - Google Patents

Abstract

A method for selectively performing and accessing an advertisement game in a wireless Internet digital broadcasting advertisement are provided to transmit a wireless DMB signal and allow a wireless terminal to receive the wireless DMB signal so that a user participates in a game provided by a sponsor through the input of a specific key in an access message of the game. A wireless digital broadcast signal including the access message of an advertisement game and a URL of the advertisement game is transmitted. A user accesses to a download server designated by the URL to download a corresponding game into a wireless terminal(110) which has received the wireless digital broadcast signal through a wireless Internet if the user inputs a key specified in an advertisement access message trough the wireless terminal.

Description

Selected connection and execution method for advergame in wireless internet broadcasting advertisement}

1 is a block diagram of a method for accessing and executing an optional advertisement game for a wireless Internet digital broadcasting advertisement according to an embodiment of the present invention.

2 is a flowchart in which an advertisement game is downloaded to a wireless terminal in a method of accessing and executing a selective advertisement game for a wireless Internet digital broadcasting advertisement according to an embodiment of the present invention.

3 is a reference diagram of a method for accessing and executing an optional advertisement game for a wireless Internet digital broadcasting advertisement according to an embodiment of the present invention.

<Explanation of symbols for main parts of the drawings>

110: wireless terminal 120: wireless Internet repeater

130: WAP Gateway Server 140: Download Server

The present invention relates to a selective advertising game access and execution method for a wireless Internet digital broadcasting advertisement, and more particularly, to transmit an advertising game access message linked to the DMB and a wireless digital broadcasting signal inserted with the URL of the advertising game, In the wireless terminal receiving the wireless digital broadcast signal, when a user inputs a key specified in the advertisement game access message, the user accesses a download server designated by the URL of the advertisement game via wireless Internet to download the advertisement game to the wireless terminal. The present invention relates to a method of accessing and executing a selective advertisement game for a wireless Internet digital broadcasting advertisement, which is a new content service that combines a current technology of transmitting contents through a wireless internet and wireless digital broadcasting.

In the past, in the case of content transmission via wireless Internet, WML (Wireless Markup Language) based WAP (Wireless Application Protocol) type of transmission service conforming to a separate protocol of a mobile carrier was used.

After downloading the advertisement-related content, he did not have the ability to develop a mobile advertisement game to operate smoothly within the wireless terminal, and after downloading the content, it was difficult for the user to selectively watch the commercial again and run the downloaded advertisement game. I could not.

In addition, when attempting to download the advertising game, there was a problem in that the direct access to the wireless Internet to find the advertising game directly, a lot of costs of the wireless Internet.

An object of the present invention devised to solve the above problems is to transmit an advertisement game access message linked to a DMB and a wireless digital broadcast signal in which the URL of the advertisement game is inserted, and receives the wireless digital broadcast signal. In the terminal, the user inputs a key specified in the advertisement game access message, and the user can selectively participate in the response to the relevant advertisement or the advertisement game of the advertiser, and can use various services provided by the advertiser. The present invention provides a method for accessing and executing an optional advertisement game for an advertisement.

In addition, another object of the present invention, when a key specified in the advertising game access message linked to the DMB is input by the user can be connected to the URL of the advertising game immediately over the wireless Internet to download the advertising game at high speed By presenting a new form of commercial combination of wireless digital broadcasting and wireless internet, advertisers can see immediate customer response, and users can enjoy the acquisition of information through digital broadcasting and the utility of related advertising games. The present invention provides a method of accessing and executing an optional advertisement game for a wireless Internet digital broadcasting advertisement that can maximize the profit of the advertiser, maximize the convenience of the user, and maximize the utility of the content by enabling the wireless Internet-based service.

Selective advertising game access and execution method for the wireless Internet digital broadcasting advertising of the present invention for achieving the above object, and transmits the advertising game access message linked to the DMB and the wireless digital broadcast signal inserted with the URL of the advertising game. When the user inputs the key specified in the advertisement game access message in the wireless terminal receiving the wireless digital broadcast signal, the user accesses the download server designated by the URL of the advertisement game through the wireless Internet to play the advertisement game. Download to.

In addition, (a) transmitting an advertisement game access message linked to the DMB and a wireless digital broadcast signal in which the URL of the advertisement game is inserted, and (b) the wireless terminal receiving the wireless digital broadcast signal is linked to the DMB. When the key specified in the advertisement message access message is input by the user, the reception of the wireless digital broadcasting signal is stopped, and the URL of the advertisement game is accessed by immediately accessing the corresponding WAP gateway server connected to the URL of the advertisement game through the wireless Internet. Requesting the download of the corresponding advertising game to the designated download server, and if the key specified in the advertisement game access message is not received, continuously receiving a wireless digital broadcast signal, (c) in the downloading server in step (b) If there is a download request, the corresponding game packet from the download server is sent through the WAP gateway server. (D) when the user executes the downloaded advertisement game on the wireless terminal, the advertisement game score of the executed user is transmitted to the download server and recorded, and the download server The ranking is determined according to the advertisement game score, and the determined ranking is recorded.

The advertisement game access message linked to the DMB may be displayed on the wireless terminal as a visual image or a textual image as text.

In addition, the URL is characterized in that configured in conjunction with the WAP URL or mobile address (WINC).

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of a method for accessing and executing a selective advertising game for the wireless Internet digital broadcasting advertising according to the present invention.

1 is a block diagram of a method for accessing and executing a selective advertisement game for a wireless Internet digital broadcasting advertisement according to an embodiment of the present invention, and FIG. 2 is a selective advertisement for a wireless internet digital broadcasting advertisement according to an embodiment of the present invention. It is a flowchart in which an advertisement game is downloaded to a wireless terminal among game access and execution methods.

1 and 2, a wireless digital broadcast is recorded and edited.

Wireless digital broadcasting currently includes all technologies of digital wireless broadcasting, including digital multimedia broadcasting (DMB), which broadcasts analog broadcast signals in digital form using satellite or terrestrial repeaters.

For example, the overall flow of the wireless digital broadcast currently records and edits the digital broadcast associated with the broadcast, transmits it through a digital broadcast repeater, and transmits the wireless digital broadcast to the wireless terminal 110 through a satellite or repeater.

First, an advertisement game access message linked to the DMB and a wireless digital broadcast signal including the URL of the advertisement game are transmitted (step S210).

Adgame is a combination of advertising, promotion, and game that can be easily enjoyed by combining events, product introductions, characters, images, services, and trademarks. Form. Due to the interactive element, the advertising game can enjoy the game from the user's point of view and maximize the effect of the advertisement from the company's point of view.

The advertisement game access message linked to the DMB is displayed on the wireless terminal 110 as a visual image or a textualized image.

For example, an advertisement game access message linked to a DMB may be advertised as a textual image in the form of a combination of text and an image that takes up a small amount at the beginning of a specific advertisement related to the advertisement game in a situation where digital broadcasting signals of individual programs are transmitted. Inserts an advertisement game access message indicating game access. If the next advertisement is a DMB-linked advertising game, the existing textualized image can be viewed as it is, and if it is implemented as a different type of message, it is preferable to be displayed as a textualized image in which the image and text are combined in different forms.

In this case, it is preferable that an advertisement game access message linked to a DMB for accessing an advertisement game is implemented in a range that can be transmitted smoothly without taking up a large capacity. The smoothly transmitted range refers to an allowable capacity that does not cause delay or short circuit in viewing the video information of the wireless digital broadcast.

Subsequently, the wireless terminal 110 receiving the wireless digital broadcast signal stops receiving the wireless digital broadcast signal when a key specified in an advertisement game access message linked to the DMB is input by the user. Immediately connects to the corresponding WAP gateway server 130 connected to the URL of the corresponding advertising game, requests a download of the corresponding advertising game to the download server 140 designated by the URL of the corresponding advertising game, and is designated in the advertising game access message. If no key is input, the wireless digital broadcast signal is continuously received (step S220).

The designated key is a key indicated in the advertisement game access message linked to the DMB seen by the wireless terminal 110. Numeric keys, #, * all the character keys 0 to 9 of the wireless terminal 110 is used.

The user may select an advertisement game when an advertisement game that he / she wants to participate is displayed by viewing the advertisement game access message linked to the DMB. Participation in the advertising game is to enter a key of the wireless terminal 110 indicated in the advertising game access message.

The wireless terminal 110 stops receiving the wireless digital broadcast signal when a key designated in the advertisement game access message is input by the user.

In addition, the wireless terminal 110 is immediately connected to the URL of the advertisement game when a user inputs a key indicated by the advertisement game access message linked to the DMB.

The URL is configured in conjunction with a WAP URL or a mobile address (WINC).

For example, when the user inputs 2 of the DMB-linked advertisement game access message, the text 'You can participate in the advertisement game' and enters 2 of the wireless terminal 110, the corresponding advertisement game URL ' Download the URL specified by the URL of 'http: //adsee.jsp.Advertisement 2' by accessing the corresponding WAP gateway server 130 through the wireless internet repeater 120 connected to http: //adsee.jsp.Advertisement 2 '. The server 140 makes a download request for the second ad game.

In addition, if you want to receive other advertising games in the DMB linked advertising game access message, see the text 'You can enter the advertising game by entering 13' and enter 13 of the wireless terminal 110, the URL of the corresponding advertising game is 13 times to the download server 140 designated by the URL of the 'http: //adsee.jsp.Advertisement 13' connected to the corresponding WAP gateway server 130 connected to 'http: //adsee.jsp.Advertisement 13'. Request to download an ad game.

In addition, the URL may use a mobile address (WINC). The mobile address (WINC) enters a number instead of a complex URL to access the wireless Internet of the three domestic telecommunication companies. For example, if you want to select the '342' ad game among the DMB linked ad game access messages, you can request the download of the ad game by entering '342 + wireless internet button (nate, magic-n, ez-i)'. have.

This is possible by using the service interworking of the WAP-based environment composed of XML and the wireless Internet environment of the download server 140, the WAP gateway server 130 and the mobile communication company.

If a key designated in the advertisement game access message is not input, the wireless terminal 110 continuously receives a wireless digital broadcast signal to select another advertisement game access message.

Then, when there is a download request to the download server 140 in the step (b), the corresponding game packet from the download server 140 is transmitted to the wireless Internet repeater 120 through the WAP gateway server 130 Downloaded to the wireless terminal 110 (step S230).

In addition, the wireless terminal 110 may download and execute the DMB-linked advertising game and related applications stored in the download server 140, and the platform protocol of the wireless terminal 110 according to the standards of each mobile communication provider It is preferable.

When a user wants to participate in an advertisement game linked to the downloaded DMB, the user can participate regardless of time, and an advertisement game packet fee is incurred. The packet fee is borne by an advertiser and the user can use it free of charge.

Then, when the user executes the downloaded advertisement game in the wireless terminal 110, the advertisement game score of the executed user is transmitted to the download server 140 and recorded, and the advertisement game score in the download server 140 According to the ranking, the determined rank is recorded (step S240).

In addition, the wireless terminal 140 can receive a wireless digital broadcast, can accommodate games and related content that meets the standards of the mobile communication provider, and allows to view various forms of digitized broadcast advertising.

3 is a reference diagram of a method for accessing and executing an optional advertisement game for a wireless Internet digital broadcasting advertisement according to an embodiment of the present invention.

Referring to FIG. 3, the wireless terminal 110 transmits a wireless digital broadcast signal into which an advertisement game access message linked to a DMB is inserted.

The wireless terminal 110 sees the advertisement game access message linked to the DMB, and enters the key of the wireless terminal 110 specified in the access message, and accesses the download server designated by the URL of the corresponding advertisement game through the wireless Internet. The ad game is downloaded.

That is, when the advertisement game is downloaded, it is possible to enjoy the advertisement game with the wireless terminal 110, and the ranking is determined according to the score of the advertisement game, and the determined ranking is preferably recorded in the download server 140.

The present invention is not limited to the above-described preferred embodiments and can be easily modified by anyone of ordinary skill in the art without departing from the gist of the invention claimed in the claims, Such changes are intended to fall within the scope of the claims.

As described above, the present invention transmits an advertisement game access message linked to a DMB and a wireless digital broadcast signal in which a URL of the advertisement game is inserted, and the user accesses the advertisement game in a wireless terminal receiving the wireless digital broadcast signal. By inputting the key specified in the message, the user can selectively participate in the response to the relevant advertisement or the advertisement game of the advertiser, and the selective advertisement game access to the wireless Internet digital broadcasting advertisement that can use various services provided by the advertiser, and It can provide a method of implementation.

In addition, the present invention, if the key specified in the advertisement game access message linked to the DMB is input by the user can be connected to the URL of the advertisement game immediately over the wireless Internet to download the advertisement game at high speed, wireless digital By presenting a new form of commercial combination of broadcasting and wireless internet, advertisers can see immediate customer response, and users can enjoy the acquisition of information through digital broadcasting and the utility of related advertising games. It is possible to provide a method of accessing and executing an optional advertisement game for the wireless Internet digital broadcasting advertisement that can maximize the profit of the advertiser, the convenience of the user, and the maximization of the content utility.

Claims (4)

In a specific advertising game access method associated via wireless digital broadcasting, When the user inputs the key specified in the advertisement game access message in the wireless terminal that transmits the advertisement game access message linked to the DMB and the URL of the advertisement game, and the wireless digital broadcast signal is received. Selective advertisement game access and execution method for the wireless Internet digital broadcasting advertising to download the advertisement game to the wireless terminal by accessing the download server designated by the URL of the advertisement game via the Internet. The method of claim 1, (a) transmitting an advertisement game access message linked to the DMB and a wireless digital broadcasting signal in which the URL of the advertisement game is inserted; (b) The wireless terminal receiving the wireless digital broadcast signal stops receiving the wireless digital broadcast signal when the key specified in the advertisement game access message linked to the DMB is input by the user, and immediately responds through the wireless Internet. Access the WAP gateway server connected to the URL of the ad game, request the download of the ad game to the download server specified by the URL of the ad game, and if the key specified in the ad game access message is not input, continue to wireless digital Receiving a broadcast signal; (c) when a download request is made to the download server in step (b), the advertisement game packet is transmitted from the download server to the wireless internet repeater via the WAP gateway server and downloaded to the wireless terminal; And (d) When the user executes the downloaded advertisement game in the wireless terminal, the advertisement game score of the executed user is transmitted to the download server and recorded, and the ranking is determined according to the advertisement game score in the download server, and the determined ranking is determined. Recorded; Selective advertising game access and execution method for the wireless Internet digital broadcast advertising comprising a. The method of claim 2, wherein the advertisement game access message linked to the DMB, Selective advertising game access and execution method for the wireless Internet digital broadcast advertising, characterized in that displayed on the wireless terminal as a visual image or textualized image as text. The method according to any one of claims 1 to 3, wherein the URL is Selective advertising game access and execution method for the wireless Internet digital broadcast advertising, characterized in that the WAP URL or mobile address (WINC).

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