KR20070082075A - Method and apparatus for serving search result using template based on query and contents clustering - Google Patents

Abstract

A method and a device for providing a search result by using a query/content class-based template are provided to efficiently offer information wanted from a user by forming an extended keyword reflecting interests of the user based on the keyword received from the user, collecting the information from the Internet based on the extended keyword, and utilizing a content template corresponding to an automatic classification result of the collected information. The extended keyword is formed by receiving the keyword from the user(S110). A website or the contents related to the query including the keyword or the extended keyword is selected(S120). The template for providing the search result to the user is automatically determined based on at least one of the query, the related website, and the related contents(S130). The search result related to the query is provided to the user according to the determined template(S140).

Description

Method and apparatus for providing search results using template based on query and content classification {Method and apparatus for serving search result using template based on query and contents clustering}

The present invention relates to an Internet information search engine, and more particularly, to an efficient search result providing method using a template corresponding to an automatic classification result of a query or content.

As information providers and users explode on the Internet, it is necessary to efficiently provide information related to a search word input to a user who uses a search engine on a limited screen. As a result, some contents collection services have been provided through manual sorting for contents corresponding to user input search terms, but the service provider's response to the contents of the Internet, which is exploding due to excessive labor force, is inevitable. There is a limit to the creation and modification of the service, such as not appropriate, and there is a problem in that the user does not receive enough related information about the input search word.

An object of the present invention is to construct an extended search term that reflects a user's interest based on a search term input by the user, and to search for a related website or content on the Internet based on a user input query or a query term composed of the extended search term. By collecting the information, and providing the content template corresponding to the result of the automatic classification based on at least one of the user input search query, the broad search term, the information related to the collected website or the content, and finally the user through the search word It is to provide related information more effectively.

The technical problem is selected according to an aspect of the present invention, selecting a website or content highly related to the query; Automatically determining a template to provide a search result to a user based on at least one of the query word, the related web site and related content; And providing a search result using a query and content classification based template, including providing the selected web site or content information according to the determined template.

On the other hand, the technical problem is, according to another aspect of the present invention, the technical problem is an information search unit for selecting a website or content highly related to the query; An automatic classification unit for determining a classification of the query word; A template determination unit that determines a template to provide a search result to a user according to the determined classification; And a search result providing apparatus using a query and content classification based template including a search result providing unit which applies the search result including the selected web site and content information to the determined template and provides the search result.

According to the present invention, preferably, an extended search term indicating a user's interests is configured for a user's input search word, automatically extracting popular content for the query word including the input search word and the broad search word, and the query word and the related web. By automatically assigning relevant information collected on the web to a template determined in response to an automatic classification result based on the site and at least one of the related contents, the search results and related sites that meet the user's search intention are finally obtained. Can present.

Compared with the related art, it is possible not only to significantly reduce the labor consumption of the service provider to provide similar services, but also to provide information on the Internet about the information that the user wants to view through a search word. Also, it can respond timely.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a flow chart of a search result providing method using a query and content classification based template proposed in the present invention.

First, a user inputs a search term he / she wants to find, and configures an extended search word for this (S110). In this case, the extended search word may be configured to have a frequency equal to or more than a predetermined value among other search words input by users who input the same search word. In one embodiment, the method for providing a search result according to the present invention may further include a step of correcting a typo of a user's search word in order to improve an ambiguity that may occur when the user inputs a search word. have.

In the above-described embodiment, the user inputs a search word, but it is described as configuring an extended search word for the search word. However, the configuration of the extended search word is only an example, and the query word may be composed only of the search word directly input by the user.

Next, a highly relevant web site and content are searched on the web based on a query including a user input search word or an extended search word (S120). This information retrieval process can be accomplished by statistical methods commonly used in Internet search engines. Preferably, the relation between the query word and the web document can be determined by statistical analysis based on the frequency of the query word appearing in the document.

Subsequently, the template corresponding to the classification result is determined by determining the classification to which the query word belongs in order to select a template for more effectively presenting the search results for these query terms (S130).

Determining the classification to which the query word belongs for template determination may be achieved by performing a statistical analysis on the relevance based on a dictionary of thesaurus for each classification object (thesaurus). In this case, when the classification target is not included in the related dictionary of the highly correlated classification, the related dictionary of the classification may be automatically extended by adding the classification target to the related dictionary of the classification.

In the above-described embodiment, the template for providing the search result is described as being determined based on the classification of the query word. In the modified embodiment, the template for providing the search result is determined based on the classification of the website or content included in the search result corresponding to the query word. Also, it may be possible to determine a template to provide a search result.

Meanwhile, in determining the templates for each category, the service provider may predefine the templates to be provided for each category according to the service policy, or reflect the statistics on the website or content visited by the user in the search result for the query. You can also automatically select the type of template you provide for each category.

In this case, a mapping for which template to provide a search result may be defined in advance according to a query and content automatic classification result. This mapping determines the type of template corresponding to the classification result.

In addition, the template used to provide the search results can be pre-designed for the purpose of each service in consideration of the user's convenience. In general, frequently used as a search result on the Internet is a collection of related websites. Search templates, corporate information templates, movie info templates, weather info templates, people info templates, device info templates, etc., and templates with common attributes such as shortcut templates and related person templates. It can be provided by default regardless of the result.

In this case, the shortcut template 210 provides a bundle of hyperlinks of a web site related to a query, and can be provided corresponding to all categories of query as described above. In one embodiment, the shortcut template may be provided to the user in the form of a tree (Tree) by assigning an index word to the URL of each web site as a bundle of the same URL. In this case, a plurality of index words may be assigned to each URL, and the search word input by the user and the content of the website may be analyzed to visit the corresponding website, and the index word may be taken as an index word.

In this case, the shortcut template may provide titles and summary information of websites included in the shortcut template. The title and summary information of the website may be automatically generated by analyzing content data of each website. Preferably, the title data and the summary information may be configured as words with high occurrence frequency by analyzing content data of a specific page including a content that is highly related to a search word input by a user.

Meanwhile, the recommended search term template analyzes web pages and contents extracted as search results corresponding to the query and presents phrases determined to be highly related to the query among candidate phrases determined by natural names or institution names. In this case, the recommended search word is not necessarily a natural name or an institution name, and the probability of appearing in the search results among the broad search words configured based on the search history of other users who entered the search word based on the user input search word is shown. It can also include things above a certain value.

Extraction of candidate phrases judged to be natural names from the suggested search term template is based on the length of the syllables, whether the first syllable is tolerated as a surname, whether or not the kanji and age are written together, whether one-syllable survey is connected after the phrase It can be conducted through analysis based on whether it is in a relevant database such as a directory, etc., and the extraction of candidate phrases that are judged to be the name of the organization can be combined with common names (Co., Ltd.), associations, etc. It may be performed based on whether or not to register in the relevant database such as a phone book.

In addition, the relation between the candidate phrases and the query word may be determined based on the frequency or probability of appearing in the same document at the same time, the positional proximity of the query word and the candidate phrase in the same document, and the natural name or The order of the organization names is preferably determined in consideration of the relation with the query word or the frequency of recent user inquiry of the related name itself.

Finally, the fields of the selected template are automatically generated by the search results to provide the search results more efficiently (S140).

2 is a search result output screen according to a preferred embodiment of the present invention.

Performs a search on the web for the search term "Neowiz" entered by the user to collect URLs for websites related to such websites as "Neowiz", "Green Pepper", "Sayclub", and "Jukeon". Give an index word.

In the shortcut template 210, a website related to the user input search term "neowiz" related subconcept index "neowiz bell pepper" is presented as a bundle (211) and another index "neowiz Sayclub" is related. The websites are presented in a bundle 212. In this case, in the shortcut template 210 used in the present invention as described above, since a plurality of index words may be assigned to each URL, one web site may be represented by a tree structure represented corresponding to the plurality of index words. .

In addition, the content template area 220 determines a template to present to the user according to the automatic classification result of the query. As the user input search word "Neowiz" is classified as a company name, it is selected to provide a stock price template, a company information template, a bulletin board, and a blog template. More specifically, the corporate information template has fields of "company name", "representative director", "head office address" and "representative telephone", which are filled with information provided by web search results and related databases.

3 is an output screen showing title information and summary information of an automatically generated website according to a preferred embodiment of the present invention.

The title 310 and summary information 311 of each URL are automatically generated so that the user can briefly grasp the contents of each web site. Preferably, the URL is automatically generated based on the content data and anchor text of the web document including the content highly related to the search word "Neowiz" entered by the user, and the occurrence frequency in the document and the user input. In consideration of the similarity with one search word, the community "service Say Club" and "online game green pepper" may be used as the title 310 or the summary information 311 of the corresponding URL.

4 is an output screen in which relevant person information as a recommendation search word automatically generated according to a preferred embodiment of the present invention is provided through a recommendation search word template.

The suggested search template 410 may be located on the right side of the search screen in consideration of the user's convenience. The search term template 410 may be analyzed by a user's input search term 'first eye' and may be extracted by a predetermined method. Present information such as the name of the company concerned.

On the other hand, the above-described information providing method can be created by a computer program. Codes and code segments constituting the program can be easily inferred by a computer programmer in the art. In addition, the program is stored in a computer readable media, which is read and executed by a computer to implement a search data collection method. The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

1 is a flow chart of a search result providing method using a query and content classification based template proposed in the present invention;

2 is a search result output screen according to a preferred embodiment of the present invention;

3 is an output screen showing title information and summary information of an automatically generated web site according to a preferred embodiment of the present invention;

4 is an output screen of recommended search word information automatically generated according to a preferred embodiment of the present invention.

Claims (1)

Selecting a website or content related to the query; Automatically determining a template to provide a search result to a user based on at least one of the query word, the related web site and the related content; And Method for providing a search result using a query and content classification based template comprising the step of providing a query-related search results according to the determined template.

Images