KR20070043090A - Method and apparatus for serving search result using template based on query and contents clustering - Google Patents

Abstract

A method and apparatus for presenting information retrieval results more effectively on the Internet are disclosed. According to the present invention, the information search result providing step of selecting a website or content that is highly relevant to the query; Automatically determining a template to provide a search result to a user based on at least one of the query word, the related web site and the related content; It is achieved by the information providing method comprising the step of providing the search results according to the determined template.

In addition, the query may be extended to include an extended search word configured based on a user's input search word, thereby providing a richer search result while meeting the user's search intention.

Search engines, search services, templates, search suggestions

Description

Method and apparatus for providing search results using template based on query and content classification {Method and apparatus for serving search result using template based on query and contents clustering}

1 is a flow chart of a search result providing method using a query and content classification based template proposed in the present invention;

2 is a search result output screen according to a preferred embodiment of the present invention;

3 is an output screen showing title information and summary information of an automatically generated web site according to a preferred embodiment of the present invention;

4 is an output screen of recommended search word information automatically generated according to a preferred embodiment of the present invention.

The present invention relates to an Internet information search engine, and more particularly, to an efficient search result providing method using a template corresponding to an automatic classification result of a query or content.

With the explosion of information providers and users over the Internet, it is necessary to efficiently provide information related to search terms entered on a limited screen to users using search engines. As a result, some contents collection services have been provided through manual sorting for contents corresponding to user input search terms, but the service provider's response to the contents of the Internet, which is exploding due to excessive labor force, is inevitable. There is a limit to the creation and modification of the service, such as not appropriate, and there is a problem in that the user does not receive enough related information on the input search word.

An object of the present invention is to construct an extended search term that reflects a user's interest based on a search term input by the user, and to search for a related website or content on the Internet based on a user input query or a query term composed of the extended search term. By collecting the information and providing a content template corresponding to an automatic classification result based on at least one of the user input search word, the extended search word, and the information about the collected related website or content, the user finally uses the search word. It is to provide related information more effectively.

According to the present invention, the step of selecting a web site or content that is highly related to the query; Automatically determining a template to provide a search result to a user based on at least one of the query word, the related web site and related content; And providing the selected web site or content information according to the determined template.

For example, the query may be a search word input directly by a user. Preferably, the search term may include an extended search term configured based on a user input search term, and the extended search term may be configured such that a frequency is equal to or greater than a predetermined value among other search terms input by users who input the same search term.

In addition, the step of constructing the query may additionally include a function such as a typo correction to improve the ambiguity that may occur when the user enters the search word.

The step of selecting a web site or content that is highly related to the query word may be performed by methods used in conventional Internet search engines. Preferably, the relation between the query word and the web document can be determined by statistical analysis based on the frequency of the query word appearing in the document.

The step of determining a template for providing a search result may be determined not only based on the classification of the query word, but also based on the classification of the web site or content collected by the search result corresponding to the query word.

Performing the classification for determining the template may be achieved by performing a statistical analysis on the relationship based on the dictionary of thesaurus for each classification object (thesaurus), preferably of a highly correlated classification. If a classification target is not included in the related dictionary, the classification target may be added to the related dictionary for each classification to automatically expand the related dictionary for each classification.

Determining a template to be used in providing a search result may be performed by setting a template to be provided based on the classification result according to a service provider's service provision policy. The method may further include automatically selecting a type of template provided for each category by reflecting statistics on a website or content visited by the user.

The template used to provide the search results can be designed in advance for the user's convenience in consideration of the purpose of each service. In general, the frequently used web search results as a search result on the Internet collects related websites. There is a recommended search term template, a company information template, a movie information template, a weather information template, a person information template, and a device information template.

The shortcut template is provided by grouping hyperlinks of a web site related to a query, and is preferably provided corresponding to all categories of query. In the case of the shortcut template, it is preferable to give an index word to the URL of each web site, and provide the user with a URL in the form of a bundle of URLs having the same index word. A plurality of index words may be assigned to each URL, and it is preferable to analyze a search word input by a user and contents of the website to visit a corresponding website, and to take words having an occurrence frequency of a predetermined value or more.

The title and detailed information of the web site to be used in the shortcut template may be automatically generated by analyzing the content data of each web site. Preferably, the title data and the summary information may be configured as words with high occurrence frequency by analyzing content data of a specific page including a content that is highly related to a search word input by a user.

In addition, the recommended search term template analyzes web pages and contents extracted as a search result corresponding to the query word and presents phrases determined to be highly related to the query word in the search results among candidate phrases determined as natural names or institution names. Perform the function.

The process of extracting candidate phrases judged to be natural names includes the length of syllables of the phrase, whether the first syllable is tolerated as sex, whether or not the kanji and age are written together, whether one-syllable survey is connected after the phrase and the telephone directory. The process of extracting candidate phrases that are determined to be the name of the institution may be combined with common names, such as Co., Ltd., associations, and listed companies. It can be performed based on whether or not to register in the relevant database such as a phone book.

In addition, the relation between the candidate phrases and the query word may be determined based on the frequency or probability of simultaneous appearance in the same document, the positional proximity of the query word and the candidate phrase in the same document, and the natural name extracted by the above process. Alternatively, the organization name may be determined in consideration of the relation with the query word or the frequency of recent user inquiry of the related name itself.

In the recommended search term template, the recommended search word is not necessarily a natural name or an organization name, and preferably, among the extended search words configured based on the search history of other users who input the search word based on the user input search word, etc. Probability, etc. appearing in the search results may include those that are above a certain value.

On the other hand, according to another field of the present invention, the technical problem is an information search unit for selecting a web site or content highly related to the query; An automatic classification unit for determining a classification of the query word; A template determination unit which determines a template to provide a search result to a user according to the determined classification; And providing the selected web site and content information according to the determined template.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a flow chart of a search result providing method using a query and content classification based template proposed in the present invention.

The user inputs a search word that he / she wants to find, and configures an extended search word for this (S110). Based on the user input search word and the extended search word, a relevant web site and content are searched on the web (S120). This information retrieval process can be accomplished by statistical methods commonly used in Internet search engines. In order to select a template for more effectively presenting the search results for these query terms, the classification to which the query terms belong is determined (S130).

The service provider can define in advance the templates to be provided for each category according to the service policy, and define the mapping of which templates are used to provide the search results based on the query and content classification results. can do. This mapping determines the type of template corresponding to the classification result. It is desirable to provide templates with general attributes such as related website shortcut templates and related character templates regardless of the classification result. Finally, the field of the selected template is automatically generated by the search result to provide the search result more efficiently (S140).

2 is a search result output screen according to a preferred embodiment of the present invention.

Performs a search on the web for the search term “Neowiz” entered by the user, and collects URLs for related websites such as “Neowiz”, “Green Pepper”, “Sayclub”, and “Juke-on”. Give an index word.

The shortcut template 210 may be used to correspond to all categories of query words. In the shortcut template, the website related to the user input search term "Neowiz" related subconcept index "Neowiz Bell Pepper" is presented in a bundle (211) and the website related to another index term "Neowiz Say Club" In a bundle (212). As described above, in the case of the shortcut template used in the present invention, since a plurality of index words may be assigned to each URL, one web site may be represented as a tree structure represented corresponding to the plurality of index words.

In addition, the content template area 220 determines a template to present to the user according to the automatic classification result of the query. As the user input search term "Neowiz" is classified as a company name, it is selected to provide a stock price template, a company information template, a bulletin board, and a blog template. More specifically, the corporate information template has fields of “company name”, “representative director”, “head office address” and “representative phone”, which are filled with information provided by web search results and related databases.

3 is an output screen showing title information and summary information of an automatically generated website according to a preferred embodiment of the present invention.

The title 310 and summary information 311 of each URL are automatically generated so that the user can briefly grasp the contents of each web site. Preferably, the URL is automatically generated based on the content data and anchor text of the web document including the content highly related to the search word “Neowiz” entered by the user, and the frequency of occurrence and input by the user. In consideration of similarity with one search word, “community service Say Club” and “online game green pepper” may be used as the title 310 or summary information 311 of the corresponding URL.

4 is an output screen of related person information as a recommendation search word automatically generated according to a preferred embodiment of the present invention.

In the case of the recommended search term template 410, it is located on the right side of the search screen in consideration of the user's convenience. Present information such as the name of the company concerned.

On the other hand, the above-described information providing method can be created by a computer program. Codes and code segments constituting the program can be easily inferred by a computer programmer in the art. In addition, the program is stored in a computer readable media, which is read and executed by a computer to implement a search data collection method. The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

As described above, according to the present invention, preferably, an extended search term indicating a user's interest is configured with respect to a user's input search word, automatically extracting popular content for the query word including the input search word and the extended search word, and the query word. , And automatically substitutes the collected relevant information on the web into a template determined in response to an automatic classification result based on at least one of the related web site and the related content, and finally provides the user with a search result corresponding to the user's search intention. And related sites.

Compared with the related art, it is possible not only to significantly reduce the labor consumption of the service provider to provide similar services, but also to provide information on the Internet about the information that the user wants to view through a search word. Also, it can respond timely.

Claims (11)

Selecting a website or content related to the query; Automatically determining a template to provide a search result to a user based on at least one of the query word, the related web site and the related content; And And providing search results related to the query according to the determined template. The information providing method of claim 1, wherein the query word is a search word input by the user or additionally includes an extended search word configured based on the user input search word. The method according to claim 1 or 2, The query-related search result information provided to the user is an information providing method, characterized in that the URL (Uniform Resource Locator) of the relevant web sites. The method according to any one of claims 1 to 3, The information providing method further comprises the step of providing the site title information and summary information automatically generated in providing the information of the search site related sites. The method according to claim 1 or 2, The information providing method, characterized in that the query-related search result information provided to the user is a query-related recommended search word extracted by a predetermined method; An information retrieval unit for selecting a web site or content related to the query word; A template determination unit that automatically determines a template to provide a search result to a user based on at least one of the query word, the related web site, and the related content; And And providing search results related to the query according to the determined template. The information providing apparatus of claim 6, wherein the query word is a search word input by the user or additionally includes an extended search word configured based on the user input search word. The method according to claim 6 or 7, Information providing apparatus, characterized in that the query-related search result information provided to the user is a URL (Uniform Resource Locator) of the relevant web sites. The method according to any one of claims 6 to 8, An information providing apparatus further comprising an information presentation unit for providing site title information and summary information which are automatically generated in providing information about search term related sites. The method according to claim 6 or 7, The information providing apparatus related to the query word provided to the user is information related to the query word extracted by a predetermined method. A computer-readable recording medium having recorded thereon a program for executing the method according to any one of claims 1 to 5 on a computer.

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