KR101532697B1 - Apparatus and method for providing search result - Google Patents

Abstract

Disclosed is a method for providing a search result in accordance with an embodiment of the present invention. The method for providing a search result comprises the steps of: calculating the number of searches for each question item by business category from search keywords which have been already received; determining question items to be included in a search template for each business category based on the number of searches; determining a business category of a first company in reference to companies which are classified by business category and stored in a database when the keywords about the first company are received from a user terminal; and adding a search result of question items, which are included in a search template corresponding to a business category of the first company, in the search template and transmitting the search result to the user terminal.

Description

[0001] APPARATUS AND METHOD FOR PROVIDING SEARCH RESULT [0002]

The present invention relates to a search result providing method and apparatus. More particularly, the present invention relates to a search result providing method and apparatus for providing a search result to a user through a search template set for each type of business.

As the mobile terminal develops, the users access the portal site through the mobile terminal and acquire the information of the desired company. Users want to know the location of a specific company, business hours, and holiday days, but general search services do not fully meet the needs of users. This is because general search services provide search results of search keywords received from users sporadically, but do not provide information that a user wants to know easily.

1 is a diagram showing a search result provided from a general search service. When the user inputs a search keyword 11 such as 'Shinsegae Department Store', general search services sporadically provide the site information 12, location information 14, blog information, Q & A information, etc. for 'Shinsegae Department Store' .

The search results provided by the general search service have many overlapping areas and are sporadic, and it is difficult for the user to know which of the search results should be utilized in order to obtain the information desired by the user. For example, when a user wants to know store information of Shinsegae Department Store, the user has to access the site of Shinsegae Department Store through a hyper link and directly find the store information in the site, which may inconvenience the user, It does not satisfy the needs of Therefore, there is a need for a search service that efficiently provides the business information that the user wants to know.

A method and apparatus for providing search results according to an embodiment of the present invention is to provide a search result for a desired business information as a searchable template.

In addition, the search result providing method and apparatus according to an embodiment of the present invention is intended to allow a user to easily know the search result of the business information by including the business information that the user wants to know in the search template.

According to an embodiment of the present invention,

Calculating a search frequency of each item of business type from the received search keywords; Determining a query item to be included in the search template for each business type based on the search frequency; If the search keyword for the first company is received from the user terminal, determining the business type of the first company by referring to the companies stored in the database by the type of business; And transmitting the search result of the query item included in the search template corresponding to the business type of the first company to the user terminal by including the search result in the search template.

Wherein the step of calculating includes: extracting a business name and a query item for the business name from the received search keywords; Determining an industry type corresponding to the extracted business name; And classifying the query item for the business name into a query item for each type of business.

The step of determining the query item may include determining a predetermined number of query items to be included in the business type search template in the order of the number of search times.

The transmitting may include including search results corresponding to the query item in the search template as at least one of a text, an image, a link image, and a hyperlink.

Wherein the transmitting comprises: determining a position of the user terminal based on GPS information of the user terminal; And including a distance between the user terminal and the first company in the search template.

The business type search template may include: a first region in which at least one link image is displayed; A second area in which basic information about the business is displayed; And a third area in which location information of the vendor is displayed.

The transmitting step determines the type and display order of at least one link image to be displayed in the first area based on the number of retrieval times of the query item for the first company calculated from the previously inputted search keywords Can be included in the search template.

The transmitting may include displaying the location information of each of the plurality of points in the third area when there are a plurality of locations of the first company.

The step of displaying in the third area may include displaying the position information of the plurality of points in the third area in order from the user terminal.

Wherein if the query item corresponding to the query item included in the search keyword for the first company exists among the query items included in the search template corresponding to the business type of the first company, And highlighting the query item corresponding to the included query item.

The computer program for executing the search result providing method may be recorded on a computer readable recording medium.

According to another aspect of the present invention,

A statistics unit for calculating a search frequency of each business type query item from the received search keywords; A search template generating unit for determining a query item to be included in the search template for each business type based on the search frequency; A search keyword analyzing unit for determining a business type of the first company by referring to the companies stored in the database, the search keywords being classified for each type of business when the search keyword for the first company is received from the user terminal; A control unit for including a search result for a query item included in a search template corresponding to a business type of the first company into the search template; And a communication unit for transmitting the search template including the search result to the user terminal.

The search keyword analyzing unit extracts a query item for the business name and the business name from the received search keywords, determines the business type corresponding to the extracted business name, and classifies the query item for the business name into the business category .

The search template generating unit may determine a predetermined number of query items to be included in the business type search template in the order of the number of searches.

The control unit may include a search result corresponding to the query item in the search template as at least one of a text, an image, a link image, and a hyperlink.

The search result providing apparatus may further include a position determination unit that determines a position of the user terminal based on the GPS information of the user terminal, wherein the controller determines a distance between the user terminal and the first company, .

The business type search template may include: a first region in which at least one link image is displayed; A second area in which basic information on a vendor is displayed, and a third area in which location information of the vendor is displayed.

The controller may determine the type and display order of the at least one link image to be displayed in the first area based on the number of retrieval times of the query item for the first company calculated from the previously input search keywords.

The control unit may display position information of each of the plurality of points in the third area when the plurality of points of the first company are plural.

The control unit may display the positional information of the plurality of points in the third area in order from the user terminal.

When the query item corresponding to the query item included in the search keyword for the first company exists among the query items included in the search template corresponding to the business type of the first company, The query item corresponding to the query item can be highlighted.

The search result providing method and apparatus according to an embodiment of the present invention can provide a search result for a desired business information as a searchable template.

Also, the search result providing method and apparatus according to an embodiment of the present invention can allow the user to easily know the search result of the business information by including the business information that the user wants to know in the search template.

1 is a diagram showing a search result provided from a general search service.
2 is a schematic diagram showing a search result providing apparatus and a user terminal according to an embodiment of the present invention.
3 is a flowchart showing a procedure of a search result providing method according to an embodiment of the present invention.
4 is a diagram showing a search keyword received from a user terminal, a business name derived from a search keyword, a query item, and a business type.
FIG. 5A is an exemplary diagram showing a search result provided by the search result providing apparatus according to an embodiment of the present invention, FIG. 5B is a diagram illustrating a search template shown in FIG. Fig.
FIG. 6 (a) is an exemplary diagram showing a search result provided by a search result providing apparatus according to an embodiment of the present invention, and FIG. 6 (b) is an exemplary diagram showing layer information of a vendor.
7 is an exemplary diagram showing a search result provided by the search result providing apparatus according to an embodiment of the present invention.
8 is a block diagram showing a configuration of a search result providing apparatus according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

The term " part " used in this embodiment means a hardware component such as software, FPGA, or ASIC, and 'part' performs certain roles. However, 'minus' is not limited to software or hardware. The " part " may be configured to be in an addressable storage medium and configured to play back one or more processors. Thus, by way of example, and by no means, the terms " component " or " component " means any combination of components, such as software components, object- oriented software components, class components and task components, Subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. The functions provided in the components and parts may be combined into a smaller number of components and parts or further separated into additional components and parts.

2 is a schematic diagram showing a search result providing apparatus 200 and a user terminal 10 according to an embodiment of the present invention.

The search result providing apparatus 200 according to an exemplary embodiment of the present invention may perform a web server function and may be connected to the user terminal 10 through a predetermined network. In addition, the search result providing apparatus 200 may be connected to the external database 220 to transmit / receive predetermined data to / from the external database 220. FIG. 2 shows that the search result providing apparatus 200 and the database 220 are separated from each other. However, the external database 220 may be included in the search result providing apparatus 200 according to an embodiment.

The user terminal 10 may include various terminals that can be connected to the search result providing apparatus 200 through a predetermined network such as a smart phone, a PDA, a tablet PC, a desktop computer, and a notebook computer.

The search result providing apparatus 200 according to an embodiment of the present invention receives a search keyword from a user terminal 10 and includes a search result for the search keyword in a uniform search template for each type of business to send the search result to the user terminal 10 Lt; / RTI > The user can easily acquire the desired information through the unified standard search template.

When the search keyword received from the user terminal 10 is classified according to another classification criterion, for example, sex, region or the like except business type, the query items included in the search keyword are very diverse, Is difficult to generate. Accordingly, the search result providing apparatus 200 according to an embodiment of the present invention classifies the search keywords received from the user terminal 10 by business type so as to generate a unified search template.

Hereinafter, a specific function of the search result providing apparatus 200 according to an embodiment of the present invention will be described with reference to FIG.

3 is a flowchart showing a procedure of a search result providing method according to an embodiment of the present invention. Referring to FIG. 3, a search result providing method according to an embodiment of the present invention is comprised of steps that are processed in a time-series manner in the search result providing apparatus 200 shown in FIG.

In step S310, the search result providing device 200 calculates the number of searches for each business type query item from the received search keywords. The received search keywords include search keywords previously received from the user terminals 10.

Specifically, the search result providing device 200 extracts a query item for a business name and a business name from the received search keywords. Next, the search result providing device 200 determines the business type corresponding to the extracted business name, and classifies the query item for the business name into the business category. The search result providing device 200 can determine which query items are searched for by type of business. A method for deriving a business name, a query item, and a business type from the search keywords by the search result providing device 200 will be described in detail with reference to FIG.

In step S320, the search result providing device 200 determines a query item to be included in the business type search template based on the search frequency of each business type query item.

For example, the search template may include a first area in which at least one link image is displayed, a second area in which basic information about the business is displayed, and a second area in which basic information about the business is displayed. And a third area in which the location information of the vendor is displayed.

The search result providing device 200 can determine a predetermined number of query items to be included in the search template for each business type in the order of the number of search times of each business type query item and can determine a query included in a predetermined rank based on the search frequency of each business type query item Item may be determined as a query item to be included in the business type search template or a business item for each business type exceeding a predetermined search count may be determined as a query item to be included in the business type search template. .

For example, if the query items for the department store are 'location', 'holiday', and 'sale information', the number of searches for 'location' is 300, the number of searches for 'holiday' is 200, ', The search result providing apparatus 200 can determine two query items, that is,' location 'and' holiday ', having a large number of searches as query items to be included in the search template for department store ups. However, this method is only one embodiment, and there are various methods for determining a query item to be included in a business type search template based on the search frequency of each query item.

The search result providing apparatus 200 may change or update a query item to be included in the search type for each business type when the search number of each business type query item is changed after the query item to be included in the business type search template is determined.

In step S330, the search result providing apparatus 200 receives a search keyword for the first company from the user terminal 10. [

In step S340, the search result providing apparatus 200 determines the business type of the first company by referring to the companies stored in the database by the type of business.

In step S350, the search result providing apparatus 200 includes a search result for a query item included in a search template corresponding to the business type of the first company, and transmits the search result to the user terminal 10 in the search template.

The search result providing device 200 may include a search result corresponding to a query item as at least one of a text, an image, a link image, and a hyperlink in a search template.

The search result providing apparatus 200 according to an embodiment of the present invention includes query items that are frequently searched by users in a business type search template and includes a search result for a query item in a search template to be transmitted to the user terminal 10 Therefore, the user can easily obtain the desired business information from the search template. In addition, since the query items to be included in the search template can be determined in consideration of the characteristics of the business type, more accurate information can be provided to the user.

4 is a diagram showing a search keyword 410 received from the user terminal 10, a business name 420 derived from the search keyword 410, a query item 430, and a business type 440. FIG.

Referring to FIG. 4, the search keywords 410 received from the user terminal 10 may exist in various ways such as 'Shinsegae department store business hours', 'Shinsegae department store head office', and 'Lotte department store holiday days'.

The search result providing apparatus 200 can extract the business name 420 from the search keywords 410 by parsing the search keywords 410. [ For example, a business name 420 of 'Shinsegae Department Store' can be extracted from a search keyword 410 'Shinsegae Department Store business hours', and a search keyword 410 'Hyundai Motor Service Center Location' Center " (420). ≪ / RTI >

In addition, the search result providing apparatus 200 may extract the query item 430 by parsing the search keywords 410. The query item 430 refers to the query content of the business information that the user wants to know about the specific business name 420. For example, a query item 430 'business hours' can be extracted from a search keyword 410 'Shinsegae department store business hours', and a 'location' The query item 430 may be extracted.

The search result providing apparatus 200 determines the business type 440 for each business name 420 extracted from the search keywords 410. The business type 440 can be set in various ranges, and if there are two or more businesses performing the same business, the business performed by the business can be set as the business type 440.

The search result providing apparatus 200 classifies 'Shinsegae Department Store' and 'Lotte Department Store' as a department store business, 'Seoul National University Hospital', 'Samsung Medical Center' as a hospital business, and 'Hyundai Auto Service Center' It can be classified as a center-up.

As described above, the search result providing apparatus 200 according to an embodiment of the present invention determines a query item 430 in which a large number of users inquire for each industry 440 classified in FIG. 4 as a query item to be included in the search template .

5A is an exemplary diagram showing a search result provided by the search result providing apparatus 200 according to an embodiment of the present invention. Template 520 in detail.

5A, the search result providing apparatus 200 according to the embodiment of the present invention receives a search keyword 510 called 'Shinsegae Department Store' from the user terminal 10, And transmits the search result to the user terminal 10 including the search result for the query item 525 in the search template 520. [

5B shows a search template 520 including a search result for a search keyword 510 called 'Shinsegae Department Store.' As described above, the search template 520 includes a first area 521 in which at least one link image 522 is displayed, a second area 524 in which basic information about the business is displayed, And a third region 527 that is < RTI ID = 0.0 >

The search result providing apparatus 200 may search for at least one link image 522 to be displayed in the first area 521 based on the search frequency of the query item for the 'Shinsegae department store' calculated from the previously input search keywords The type and the display order of the search template 520 may be determined and included in the search template 520. That is, although the search template 520 provided by the search result providing apparatus 200 according to an embodiment of the present invention includes the same query item 525 for each type of business, The link image 522 may include a link image 522 suitable for the vendor. Because the Internet mall and cultural center included in the first area 521 of FIG. 5 (b) are not present in all the department stores, even the search template 520 of the same type of business includes a query item suitable for a specific business will be. However, depending on the embodiment, the types and arrangement order of the link images 522 included in the first area 521 may be set to be the same for each industry.

The second area 524 may include a query item (sales, absence, store, restaurant, traffic) 525 determined based on the number of retrieval of each query item for department store up. Further, further, the distance between the user terminal 10 and the 'Shinsegae Department Store' may be included in the second area 524.

The third area 527 may include location information on 'Shinsegae department store'.

The search result providing apparatus 200 according to an exemplary embodiment of the present invention may include a link image 522 for a specific company, basic information, and location information in one search template 520, The user can easily find the business information desired by the user through the search template 520.

6 (a) is an exemplary diagram showing a search result provided by the search result providing apparatus 200 according to an embodiment of the present invention, and FIG. 6 (b) is an exemplary diagram showing an example FIG.

6A, a search result providing apparatus 200 according to an embodiment of the present invention includes a search result for a search keyword 610 'Lotte Department Store holiday' in a search template 620, And provides it to the terminal 10. (Sales, absence, store, restaurant, traffic) included in the second area of the search template 620 for 'Lotte Department Store holiday' shown in FIG. 6 (a) (Sales, closure, store, restaurant, traffic) 525 included in the second area 524 of the search template 520 for the Shinsegae department store are all the same as the inquiry items for the department store .

The search result providing apparatus 200 can extract query items such as 'Lotte Department Store' and 'Holiday Day' from the 'Lotte Department Store Holiday'. The search result providing apparatus 200 may be configured to determine whether the query item corresponding to the 'holiday' is included in the search template 620 corresponding to the business type of 'Lotte Department Store' Can be highlighted on the query item corresponding to the query. That is, in FIG. 6A, it can be seen that the absence item 625, which is a query item corresponding to the "holiday" included in the search keyword 610 of the user, is highlighted. Accordingly, the user can easily find out what he / she wants to know from the search template 620.

Meanwhile, the search result providing apparatus 200 according to an exemplary embodiment of the present invention may provide the floor information of the business building searched by the user as a pop-up image. 6B shows a layered information image popped up when the user selects the layered information viewer 626 shown in FIG. 6A. The layered information image shown in FIG. 6 (a) can be switched in the horizontal and vertical directions and changed in size by the user's operation, and information of different layers may be displayed according to a page changing operation such as a flick operation have.

7 is an exemplary diagram showing search results provided by the search result providing apparatus 200 according to an embodiment of the present invention.

The search result providing apparatus 200 may store position information of each of a plurality of points in the third region 727 of the search template 720 when there are a plurality of business locations extracted from the search keyword 710 input by the user Can be displayed. When displaying the position information of each of the plurality of points in the third area 727, the search result providing device 200 may store the position information of the plurality of points in the order close to the user terminal 10 in the third area 727 727).

7, when the user inputs the search keyword 710 of 'Hyundai Motor Service Center', the location information of a plurality of Hyundai Motor service center points in order close to the user terminal 10 is stored in the third area 727 ) Can be confirmed.

Some companies, including 'Hyundai Motor Service Center', want to check the location information of the companies to visit the users themselves. Accordingly, for the business type in which the user tends to visit the business, the location information of the companies is displayed in the search template 720 with the location of the user terminal 10 as the center.

That is, the search result providing apparatus 200 according to an exemplary embodiment of the present invention generates a search template 720 for each type of business that can be conveniently used by a user according to the type of business type, thereby satisfying the user's needs.

8 is a block diagram showing a configuration of a search result providing apparatus 800 according to an embodiment of the present invention.

8, a search result providing apparatus 800 according to an embodiment of the present invention includes a communication unit 810, a search keyword analysis unit 820, a statistics unit 830, a search template generation unit 840, 850 < / RTI > The communication unit 810, the search keyword analysis unit 820, the statistics unit 830, the search template generation unit 840, and the control unit 850 may be configured as microprocessors.

The communication unit 810 receives the search keyword from the user terminal 10 and transmits the search template containing the search result to the user terminal 10. [ The communication unit 810 can be connected to the user terminal 10 through a predetermined network. When the database is separated from the search result providing apparatus 800, the communication unit 810 may transmit / receive predetermined information to / from the database.

The search keyword analyzing unit 820 extracts a business name and a query item from the search keyword received from the user terminal 10. [ The search keyword analyzing unit 820 can extract a business name and a query item by parsing a search keyword. In addition, the search keyword analyzing unit 820 determines the business type of the company extracted from the search keyword by referring to the companies stored in the database classified by business type.

The statistic unit 830 calculates the number of searches for the item of business type for each business type from the search keywords received from the user terminal 10. [ For example, for 'department store ups', calculate how many times the query item 'location' was retrieved and how many times the query item 'holiday' was retrieved.

The search template generating unit 840 can determine a query item to be included in the business type search template based on the search count calculated by the statistics unit 830. [ The method of determining a query item to be included in the search template for each business type has been described above, and a detailed description thereof will be omitted.

The control unit 850 includes a search result for the query item included in the search template corresponding to the business type of the business name extracted from the search keyword received from the user terminal 10 in the search template. The control unit 850 may include the search result corresponding to the query item as at least one of text, image, link image, and hyperlink, and may search for a query item for the business calculated from the previously input search keywords The type and display order of the at least one link image to be displayed in the first area of the search template may be determined based on the number of times. If there are a plurality of branches of the company extracted from the search keyword, the controller 850 displays the location information of each of the plurality of branches in the third area of the search template, The position information of the four points may be displayed in the third area. If there is a query item corresponding to the query item included in the search keyword among the query items included in the search template corresponding to the industry type extracted from the search keyword, the control unit 850 determines whether the query included in the search keyword The query item corresponding to the item may be highlighted.

8, the search result providing apparatus 800 according to an embodiment of the present invention further includes a position determination unit for determining the position of the user terminal 10 based on the GPS information of the user terminal 10 . The control unit 850 may include positional information on the business entity extracted from the search keyword in the search template according to the determination result of the location determination unit.

The above-described embodiments of the present invention can be embodied in a general-purpose digital computer that can be embodied as a program that can be executed by a computer and operates the program using a computer-readable recording medium.

The computer readable recording medium may be a magnetic storage medium such as a ROM, a floppy disk, a hard disk, etc., an optical reading medium such as a CD-ROM or a DVD and a carrier wave such as the Internet Lt; / RTI > transmission).

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be understood. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

10: User terminal
200, 800: Search result providing device
220: Database
810:
820: Search keyword analysis section
830: Statistical Department
840: Search template generating unit
850:

Claims (21)

Calculating a search frequency of each item of business type from the received search keywords;
Determining a query item to be included in a search template of a first business type and a query item to be included in a search template of a second business type based on the search frequency;
When a search keyword for a first company included in the first business type is received from a user terminal, a search result for a query item included in the search template of the first business type is included in the search template of the first business type, When a search keyword for a second company included in the second business type is received from the user terminal, a search result of a query item included in the search template of the second business type is transmitted to the terminal And transmitting the search results to the user terminal.
The method according to claim 1,
Wherein the calculating step comprises:
Extracting a business name and a query item for the business name from the received search keywords;
Determining an industry type corresponding to the extracted business name; And
And classifying the query item for the business name into a query item for each type of business.
The method according to claim 1,
Wherein the step of determining the query item comprises:
Determining a predetermined number of query items to be included in the search template of the first business type in the order of the number of search queries among the query items for the first business type, And determining a predetermined number of query items to be included in the search templates of the two types of business.
The method according to claim 1,
Wherein the transmitting comprises:
The search result corresponding to the query item included in the search template of the first type of business type or the search template of the second type of business is selected as at least one of text, image, link image and hyperlink, In a search template of the search result.
The method according to claim 1,
Wherein the transmitting comprises:
Determining a position of the user terminal based on GPS information of the user terminal; And
And the step of including the distance between the user terminal and the first company in the search template of the first business type or the distance between the user terminal and the second company in the search template of the second business type The search result providing method comprising the steps of:
The method according to claim 1,
The industry-specific search template includes:
A first region in which at least one link image is displayed;
A second area in which basic information about the business is displayed; And
And a third area in which location information of a business is displayed.
The method according to claim 6,
Wherein the transmitting comprises:
A type of at least one link image to be displayed in the first area based on a search frequency of a query item for the first company or a search frequency of a query item for the second company calculated from the previously inputted search keywords And determining a display order and including the search result in the search template of the first business type or the search template of the second business type.
The method according to claim 6,
Wherein the transmitting comprises:
And displaying the location information of each of the plurality of points in a third area of the search template of the first business type or the search template of the second business type when the first business entity and the second business entity have a plurality of locations The search result providing method comprising the steps of:
9. The method of claim 8,
Wherein the step of displaying in the third area comprises:
And displaying the location information of the plurality of points in the search template of the first industry type or the third region of the search template of the second industry type in the order close to the user terminal .
The method according to claim 1,
Wherein the transmitting comprises:
If there is a query item corresponding to the query item included in the search keyword for the first company among the query items included in the search template of the first business type, the query item included in the search keyword for the first company If there is a query item corresponding to the query item included in the search keyword for the second business among the query items included in the search template of the second business type, And highlighting the query item corresponding to the query item included in the search keyword for the search result.
A computer-readable recording medium having recorded thereon a computer program for executing a search result providing method according to any one of claims 1 to 10.
A statistics unit for calculating a search frequency of each business type query item from the received search keywords;
A search template generating unit for determining a query item to be included in the search template of the first business type and a query item to be included in the search template of the second business type based on the search frequency;
When a search keyword for a first company included in the first business type is received from a user terminal, the search result for the query item included in the search template of the first business type is included in the search template of the first business type, A control unit for, when a search keyword for a second company included in the second business type is received from a user terminal, including a search result for a query item included in the search template of the second business type in the search template of the second business type; And
And a communication unit for transmitting the search template of the first business category or the search template of the second business category including the search result to the user terminal.
13. The method of claim 12,
Wherein the search result providing device comprises:
And a search keyword analysis unit for extracting a query item for the business name and the business name from the received search keywords, determining an industry type corresponding to the extracted business name, and classifying the query item for the business name into the business type for each business type The search result providing apparatus comprising:
13. The method of claim 12,
The search template generating unit may include:
Determining a predetermined number of query items to be included in the search template of the first business type in the order of the number of search queries among the query items for the first business type, And a predetermined number of query items to be included in the search templates of the two types of business.
13. The method of claim 12,
Wherein,
The search result corresponding to the query item included in the search template of the first type of business type or the search template of the second type of business is selected as at least one of text, image, link image and hyperlink, In the search template of the search result.
13. The method of claim 12,
Wherein the search result providing device comprises:
Further comprising a position determination unit for determining a position of the user terminal based on GPS information of the user terminal,
Wherein,
The distance between the user terminal and the first company is included in the search template of the first type or the distance between the user terminal and the second company is included in the search template of the second type of business. A search result providing device.
13. The method of claim 12,
The industry-specific search template includes:
A first region in which at least one link image is displayed;
A second area where basic information about the business is displayed and
And a third area in which location information of a business is displayed.
18. The method of claim 17,
Wherein,
Determining the type and display order of at least one link image to be displayed in the first area of the search template of the first business type based on the number of search items of the query item for the first company calculated from the previously input search keywords Or a type of at least one link image to be displayed in the first area of the search template of the second type of business based on the number of search items of the query item for the second company calculated from the previously inputted search keywords, The search result providing apparatus comprising:
18. The method of claim 17,
Wherein,
Wherein the location information of each of the plurality of points is displayed in a search template of the first business type or a third region of the search template of the second business type when the first company or the second company has a plurality of points A search result providing device.
20. The method of claim 19,
Wherein,
And the location information of the plurality of points is displayed in a third region of the search template of the first type or the search template of the second industry in order from the user terminal.
13. The method of claim 12,
Wherein,
If there is a query item corresponding to the query item included in the search keyword for the first company among the query items included in the search template of the first business type, the query item included in the search keyword for the first company If there is a query item corresponding to the query item included in the search keyword for the second company among the query items included in the search template of the second business type, And the query item corresponding to the query item included in the search keyword for the search result.

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