KR20070006546A - System and its method for providing and compensating for advertisement using ring backtone - Google Patents

Abstract

A system and a method for providing an advertisement and compensating a person for the advertisement by using ring-back tone setting are provided to relay setting of a ring-back tone advertisement between an advertiser and a user, and provide a reward to the user and a caller who have listened to the advertisement and when an advertisement effect behavior occurs. An advertisement providing/compensating server(2) allows an advertiser and a user to join as members, allows the advertiser to register an advertisement and provides an advertisement list to the user, issues a member number when the user sets the advertisement as a ring-back tone for his/her wired/wireless terminal, and provides the first reward to the user upon receiving the member number of the user when the user uses an affiliate store of the advertiser. An advertiser terminal(3) is connected with a homepage of the advertisement providing/compensating server(2), registers an advertisement and compensation terms, provides the second reward when the user or a caller who has listened to the ring-back tone uses an online/offline affiliate store, and transmits the member number to the advertisement providing/compensating server to authenticate the member and receive a result of the first return. A ring-back tone setting terminal(4) is connected with the homepage of the advertisement providing/compensating server(2), selects an advertisement of a particular advertiser or a random advertisement, and requests setting of a ring-back tone.

Description

System and its method for providing and compensating for advertisement using ring backtone}

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to

1 is a schematic configuration diagram of an advertisement providing / compensation system according to an embodiment of the present invention.

2 is a schematic processing functional diagram of an advertisement providing / compensation system according to an embodiment of the present invention;

Figure 3 is a schematic conceptual diagram showing the advertising conditions of the advertiser and the advertising effect behavior of the user according to an embodiment of the present invention.

4 is a schematic functional block diagram of an advertisement providing / compensation server according to an embodiment of the present invention.

5 is a schematic overall flowchart of an advertisement providing / compensation method according to an embodiment of the present invention.

6 is a detailed flowchart of a step in which a call tone setter registers a caller in advance according to an embodiment of the present invention;

7 is a detailed flowchart of the effective advertising effect behavior authentication step according to an embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

1: System 2: Ad Serving / Reward Server

3: advertiser terminal 4: call tone setter terminal

5: caller terminal 6: carrier server

21: advertisement registration management unit 22: advertisement sound setting unit

23: SMS notification unit 24: Sender consent receiving unit

25: membership number certification unit 211: advertising DB

221: Advertising sound setting DB 231: Caller list DB

251: Authentication / Reward Results DB

The present invention provides an advertisement providing / compensation system using a call waiting tone setting and a method thereof, wherein a predetermined advertisement tone is set as a call waiting tone in a wired / wireless telephone, and a user who hears the advertisement tone through a telephone call performs a predetermined action according to the advertisement contents. In the case of achieving the advertiser, the advertiser relates to an advertisement providing / compensation system that rewards a predetermined reward to the call tone setter who has set the advertisement tone.

A call waiting tone (ringback tone, ringback tone) refers to the tone that is sent to the caller when the caller calls the called party until the called party picks up the call. Nowadays, each communication company provides a call waiting sound setting service so that the user provides a unique sound source (singing or buzzword) to the person who has sent the call to him (SK Telecom's coloring service, KT's Ringo service).

Indeed, wired and wireless telephone calls are incredibly large, and the time to listen to calls on hold is enormous. In the past, the call waiting sound was set as a basic sound provided by the service provider for free, but nowadays, various types of sound sources suitable for the user's personality are registered on the Internet and the call waiting sound setting service is provided for a fee. In addition, the call waiting sound is not merely a sound, a music, a buzzword, etc., but also an advertisement sound containing predetermined information.

However, in the conventional call waiting service set for the advertisement sound, the subscriber of the telecommunication service produces a unique advertisement sound source and registers it with the telecommunication company, and the callers who call the call number to the receiving number whose advertisement sound source is registered are the call waiting sound. Listened. That is, a specific operator (advertiser) made an advertisement related to his business by call waiting, designated a specific telephone number, requested registration with a corresponding carrier, and paid a service fee accordingly.

As described above, the conventional advertising call waiting sound has a problem that the delivery effect of the advertising is limited because the operator who makes the call waiting call advertises to the caller using his / her own phone number.

The present invention has been made in view of the above-described points, mediated call waiting tone registration so that the user can register the advertising call waiting tone produced by the advertiser as the call tone setter, and the call tone setter and caller predetermined according to the content of the advertisement When the act of generating the advertising effect of the purpose of providing an advertisement providing / compensation service using the call waiting sound setting to provide a predetermined reward.

According to the advertisement providing / compensation system using the call waiting tone setting of the present invention for achieving the above object, to the call tone setter who sets the advertisement registered by the advertiser on the wired / wireless network as the call waiting tone and the user who listened to the call waiting call advertisement. In an advertisement providing / compensation system for providing a predetermined reward, an advertiser and a user are registered, an advertisement of an advertiser is registered, an advertisement list is provided to the user, and the user calls the advertisement on a wired or wireless telephone as a call tone setter. If set, the user number is issued, and the user (call tone setter or caller who listened to the call waiting tone) receives the caller setter's member number when the user (entertainer) uses the advertiser and provides a predetermined first compensation to the call setter. Include a provision / compensation server It shall be.

According to a preferred feature of the invention, the advertisement providing / compensation server, the advertisement registration management unit for receiving the advertisement and compensation conditions from the advertiser terminal and provides an advertisement list to the call tone setter terminal; An advertisement sound setting unit configured to receive a request for setting a call waiting sound of an advertisement or a random advertisement of a specific advertiser from a call tone setter terminal, and set a call waiting sound advertisement through a communication company corresponding to the wire / wireless telephone number of the call tone setter; And receiving the member number from the advertiser terminal, characterized in that it comprises a member number authentication unit for providing a member authentication and reward accumulation result of the call tone setter.

According to the advertisement providing / compensation method using the call waiting sound setting of the present invention, an advertisement providing / receiving a predetermined reward to a call tone setter who sets an advertisement registered by the advertiser on a wired / wireless network as a call waiting sound and a user who listens to the call waiting sound advertising / An advertisement providing / compensation method of a reward system, comprising: (S1) an advertisement providing / compensation server registering an advertisement and a compensation condition from an advertiser terminal and providing an advertisement list to a call tone setter terminal; (S2) receiving a request for setting a call waiting sound of an advertisement or a random advertisement of a specific advertiser from the call tone setting device terminal, and setting a call waiting sound advertisement through a communication company corresponding to the wire / wireless telephone number of the call tone setting device; (S3) transmitting a newly issued member number to the call tone setter terminal in which the call standby tone setting is completed; (S4) providing a predetermined first compensation to a call tone setter by receiving the member number of the call tone setter from the advertiser terminal when a user (caller setter or caller who listens to the call waiting tone) is used by the advertiser's business (merchant); And (S5) characterized in that it comprises the step of the advertiser terminal to provide a predetermined second compensation to the merchant user of the first compensation is valid and to store the compensation details.

Hereinafter, a preferred embodiment of the present invention including the above components will be described in more detail with reference to the accompanying drawings.

1 shows a schematic configuration of an advertisement providing / compensation system 1 according to an embodiment of the present invention.

The advertisement providing / compensation system 1 according to an embodiment of the present invention includes an advertiser terminal 3 and a call tone setter terminal 4 using the advertisement providing / compensation server 2 as a basic component. In addition, it may further include a caller terminal 5 and the carrier server (6).

The advertisement providing / compensation server 2 registers a call waiting sound advertisement and a reward condition from an advertiser through a homepage built therein, and receives a call waiting sound setting request from a call tone setting device to mediate the call waiting sound setting. Intermediation of the call waiting tone setting is to mediate the call waiting tone setting by transmitting the sound source data of the advertiser to the communication company corresponding to the telephone number input by the call tone setter.

In addition, when the call tone setter or caller who listens to the call tone setter set by the call tone setter in accordance with the advertisement contents, the advertisement providing / compensation server 2 receives the call tone from the revenue of the advertisement fee earned from the advertiser. A predetermined reward (first compensation) is provided to the setter to actively attract the call tone setter.

The advertiser terminal 3 is a communication terminal (eg, computer, mobile phone, PDA, etc.) equipped with a browser capable of communicating on a wired / wireless network and interfacing with the homepage of the advertisement providing / compensation server 2. It also includes a server on which an Internet site is built (eg, an online shopping mall homepage).

The advertiser subscribes to the homepage of the advertisement providing / compensation server 2, creates a call waiting sound source, and registers it on the homepage together with the compensation condition. Advertisers can target targeted advertising to specific users by designating the qualification requirements of the call tone setter when registering the reward conditions, and make certain rewards for the call tone setter and the caller who have heard the tone and performed effective advertising effect (secondary compensation). To provide. The above-described compensation conditions and advertising effect behavior will be described later with reference to FIG. 3.

The call tone setter terminal 4 is a communication terminal (computer, mobile phone, PDA) equipped with a browser capable of communicating on a wired / wireless network and interfacing with the homepage of the advertisement providing / compensation server 2. The call tone setter accesses the homepage of the advertisement providing / compensation server 2 to register and receive a member number. Here, the member number of the present invention may be provided in the form of a member card online or offline, and is used as an authentication means for receiving a reward for effective advertising effect. The call tone setter receives a list of advertisements from the homepage and requests a specific advertiser's advertisement to be set as a call waiting tone in its wired / wireless telephone 41. In addition, it is also possible to optionally request the setting of the random call waiting sound to automatically set the advertisement registered by any advertiser that meets the reward conditions as the call waiting sound.

FIG. 2 shows a schematic performance function of the advertisement providing / compensation system 1 shown in FIG. 1.

The advertisement providing / compensation server 2 receives a call waiting advertisement and a reward condition from the advertiser terminal 3 accessing the homepage through the wired / wireless network (①). Then, it provides a search service of the advertisement list registered to the call tone setter terminal 4 accessing the homepage through the wired / wireless network (②). The call tone setter meeting the reward condition of the advertiser selects a specific advertisement or selects a random advertisement and requests the setting of the call waiting tone advertisement (③). If a particular advertisement is selected, the call waiting tone of the previously set advertisement is maintained until the call tone setter changes the call waiting tone setting, and if the random advertisement is selected, the advertisement providing / compensation server 2 performs a predetermined cycle. Randomly select a specific advertiser's advertisement every time and automatically set the call waiting tone on the wired and wireless phone of the call tone setter.

When the setting of the call waiting tone is requested from the call tone setter, the advertisement providing / compensation server 2 is a service provider server 6 (eg, KT, Hanaro, SKT, KTF, LGT, etc.) corresponding to the telephone number of the wired / wireless telephone set by the setter. By setting the caller's phone number, advertisement file and the agreement of the settings to set the call waiting sound (④).

When the caller makes a call with the call tone setter using his / her telephone, the caller hears the call waiting tone advertisement set in the wired / wireless telephone 41 of the call tone setter (⑤). Here, for convenience of description, the advertisement content is a reward condition that a call tone setter is provided with a 10% discount and a caller is provided with a 5% discount when a user visits an online workplace (eg, a shopping mall homepage) built in an advertiser's terminal 3. Take for example. The call tone setter or caller enters the membership number of the call tone setter and requests compensation when he visits the advertiser's business and purchases the goods (⑥). Here, the caller must receive the member number in advance from the call tone setter.

The advertiser terminal 3 of the workplace receives the member number input by the customer and transmits the request to the advertisement providing / compensation server 2 to request authentication (⑦). The advertisement providing / compensation server 2 inquires the call tone setter information by the member number and, for example, responds to the advertiser terminal 3 information such as the name of the call tone setter and the digit after the telephone number as a result of the authentication and the first compensation ( ⑧). In the workplace, the customer confirms whether the member number presented by the customer matches the information of the call tone setter who has been answered by the authentication result, and requests compensation if the customer matches, and the advertisement providing / compensation server 2 checks the first call tone setter confirmed by the customer. Provide compensation (⑨). Here, if there is a member number without confirmation process (⑧) of the authentication result, it is also possible to provide the first compensation to the corresponding call tone setter. If the authentication of the first compensation is successful, the advertiser provides a second compensation that provides the caller with a 5% discount (10% discount for the call setter) according to the compensation condition (iii).

3 illustrates a schematic concept of an advertisement condition of an advertiser and an advertisement effect action of a user according to an embodiment of the present invention.

The advertiser registers the compensation condition when registering the advertisement sound source with the advertisement providing / compensation server 2 using the advertiser terminal 3. Compensation conditions may include gender, age, region, and the like as qualification requirements of the target to be set. In addition, as a reward system, an advertiser's use of a workplace may be specified as an advertisement effect action including product purchase, membership registration, user information input, and survey. The use of the above-mentioned workplaces (advertising effect behavior) is, of course, premised to be performed online, and the off-line behavior is not excluded. For example, to advertise specific shopping mall sites or offline merchants by waiting for a call, and to provide a predetermined accumulation accumulation benefit only to the buyer. Here, in the case of an online shopping mall site, membership registration and product purchase may be designated as an advertisement effect act.

The reward provided by the present invention is provided by the advertisement providing / compensation server 2 as a reward for the distribution of the advertisement to the call tone setter, and provided to the call tone setter and the caller as a reward for participation of the advertisement at the advertiser side. It is divided into 2nd compensation. The types of rewards include discount coupons, gift certificates, cyber money (points and miles), free gifts and cash payments. The type of compensation can be usefully selected and implemented according to the service policy of the service provider.

In addition, the second compensation provided according to the above-described advertising effect behavior can be provided differentially to the call tone setter and caller. For example, toll setters apply higher reward rates as incentives for the dissemination of advertisements.

4 shows a schematic internal structure of an advertisement providing / compensation server 2 according to an embodiment of the present invention.

The advertisement providing / compensation server 2 according to the exemplary embodiment of the present invention includes an advertisement registration management unit 21, an advertisement sound setting unit 22, and a member number authentication unit 25. In addition, the DBMS structure includes an advertisement DB 211, an advertisement tone setting DB 221, and an authentication / compensation result DB 251.

The advertisement registration manager 21 receives advertisements and reward conditions from the advertiser terminal 3, stores them in the advertisement DB 211, and registers them on the homepage. The list of advertisements registered on the homepage may be provided according to an inquiry request of the call tone setter terminal 4. Referring to FIG. 3, a reward condition registered by an advertiser includes a region, gender, age, etc. of a target who can request a call waiting. For example, the advertiser may receive data from the carrier server 6 and register the total number of calls per period (eg, more than 30 calls in the past month) as compensation conditions.

The advertisement sound setting unit 22 stores the setter's wired / wireless telephone number, the set advertisement data, and the member number in the advertisement tone setting DB 221 when the registered call tone setter accepts the call waiting tone application. Then, the communication service provider server 6 corresponding to the setter's wired / wireless telephone 41 requests a call waiting sound advertisement. The membership number is a unique number issued during membership registration when the call tone setter is used to determine whether to authenticate for valid compensation. The call tone setter may selectively set a call waiting tone by selecting an advertisement of a specific advertiser from an advertisement list or selecting a random advertisement.

The member number authentication unit 25 receives the call number setter or the call tone setter presenting the call effect setter from the advertiser terminal 3 installed in the advertiser's workplace on-line or offline, and authenticates the call setter in real time. Perform and answer the result. The authentication result and the compensation result of the member number are stored in the authentication / compensation result DB 251.

Member number authentication in the present invention is classified into the following three, depending on the business authentication policy. i) As the first authentication policy, the member number is transmitted from the advertiser terminal 3, and the advertisement tone setting DB 221 is inquired by the member number to perform authentication. In this case, the call tone setter and the caller may be compensated regardless of whether or not the call waiting tone is set for the advertisements of the entire advertiser. ii) As a second authentication policy, receiving the member number from the advertiser terminal 3, and by querying the advertising tone setting DB (221) by the member number to verify whether the currently set call waiting tone of the call tone setter is the advertisement of the current advertiser. do. In such a case, the call tone setter and the caller may be compensated only for the advertiser registered as the call tone tone of the call tone setter. For example, when the call tone setter A is setting the call waiting tone of the advertiser B, the call tone setter A and the caller C may be rewarded by being recognized for the advertisement effect behavior only at the workplace of the advertiser B. iii) As a third authentication policy, the sender list is registered in advance using SMS, which will be described below.

For the above-described third authentication policy, as shown in FIG. 4, the SMS notification unit 23, the sender agreement receiver 24, and the sender list DB 231 are configured. In the third authentication policy, the call tone setter registers the caller who is the target of listening to the call waiting tone in advance and, if the caller agrees to the call tone, advertises the effect of advertisement effect only on the caller who agrees.

The SMS notification unit 23 receives the caller list from the call tone setter terminal 4 and transmits an SMS to each newly added caller to notify that the setter is designated as the caller to hear the call waiting tone advertisement.

The sender consent receiver 24 receives the agreement from the sender who has received the SMS by SMS or ARS, and stores it in the sender list DB 231. For example, by sending an SMS or ARS call, the call tone setter is notified that the caller has registered as a caller. For example, send a text message, "User A added you to the sender. If you have any objection, please contact XXXX-XXXX."

Accordingly, the member number authentication unit 25 receives the member number and the telephone number of the business user (sender) from the advertiser terminal 3 at the time of authentication according to the third authentication policy, and sets a call tone corresponding to the member number. By checking the sender list DB (231) of the sender list is first checked whether it is listed, if there exists, authenticate as a valid advertising effect behavior.

In the above three authentication policies, if authentication is successful for more reliable call tone setter confirmation, the process of receiving a final confirmation from the user of the workplace by providing four digits of the name, ID and phone number of the call tone setter may be optionally added. have.

For the advertisement providing / compensation server 2 of the present invention described above, for example, it is assumed that the advertiser B has produced an advertisement file for setting the call waiting sound as the content of the advertisement for the purchase of a specific product through membership in a specific Internet shopping mall. lets do it. If the call tone setter A sets the advertiser B's sound file as the call waiting tone, all callers who call A will hear the advertisement during the call waiting. Among them, if the ii) second authentication policy is used, the advertisement providing / compensation server 2 receives the advertisement sound and the advertisement providing / compensation server 2 sends the caller C according to the contents of the advertisement. Receives the membership number entered, determines whether the advertisement of advertiser B is set to caller A's call waiting tone, and if valid, sends the caller A's name, ID, and the last four digits of the phone number to check the tone setter again. will be. When the verification is completed, the advertisement providing / compensation server 2 provides the first reward to the call tone setter, and the advertiser B provides the second reward to the caller C.

5 is a schematic overall sequence of an advertisement providing / compensation method according to an embodiment of the present invention.

In the call waiting advertisement receiving step (S1), the advertisement providing / compensation server 2 receives an advertisement and compensation conditions (region, gender, age, compensation contents, etc.) from an advertiser registered on the homepage through a wired / wireless network and receives an advertisement DB ( 211). In addition, the advertisement DB 211 is searched to provide an advertisement list in response to the inquiry request of the call tone setter terminal 4 connected to the homepage (S1-1). Here, the compensation condition of the advertiser is data specified so that only a setter who meets a specific condition can be set as a call waiting tone.

The advertisement providing / compensation server 2 receives a request for setting a call waiting sound from the call tone setter terminal 4 (S2). The setter who satisfies the compensation condition may set a call waiting tone by specifying an advertisement of a specific advertiser, or may select a random advertisement to automatically set an advertisement registered by an unspecified advertiser. The advertisement providing / compensation server 2 transmits an advertisement file to the communication company server 6 corresponding to the wired / wireless telephone number designated by the setter and requests a setting for call waiting sound (S2-1). If the operating entity of the advertisement providing / compensation server 2 is a communication service provider, the advertisement providing / compensation server 2 is built in the communication company server 6 so that the above-mentioned call waiting tone setting request step (S2-1) is omitted. Can be. The setter who set the call waiting tone for the first time through a new subscription issues a unique member number (member card) and stores it in the member DB (S3). The step S3 may be omitted when the setter who has already been assigned a member number sets the call waiting tone.

When an advertisement effect activity occurs in an online or offline workplace according to the advertisement contents of the advertiser, the advertisement providing / compensation server 2 receives an authentication request of the member number presented by the user from the advertiser terminal 3 in real time (S4). . Here, the user is a call tone setter or caller. The advertisement providing / compensation server 2 inquires the advertisement tone setting DB 221 based on the member number, performs authentication, and if it is determined to be valid, provides the first compensation to the call tone setter and returns the result to the advertiser terminal 3. (S4-1). Here, the four-digits after the name, ID, and phone number of the setter referred to from the advertisement sound setting DB 221 are transmitted to the advertiser terminal 3 to receive confirmation from the user, and when the user confirms that the user is valid, the first compensation is provided. It is also possible. If the authentication of the first reward is successful, the advertiser provides the second reward to the user and stores the result (S5).

6 illustrates a detailed procedure of the step of registering the caller in advance (the third authentication policy described above) by the call tone setter according to an embodiment of the present invention.

In the caller list receiving step S31, the advertisement providing / compensation server 2 receives the caller list from the call tone setter terminal 4. Extracting the caller's mobile phone number from the caller list and notifies that the call tone setter is registered as the caller using SMS (S32). In the caller's agreement receiving step (S33), the sender agrees or rejects the call. If the sender agrees, the sender list DB 231 registers as a valid caller (S34).

FIG. 7 shows a detailed procedure of the authentication step S4 and the compensation step S4-1 shown in FIG.

The advertisement providing / compensation server 2 receives the member number of the call tone setter presented by the user (eg, call tone setter or caller) using the online or offline business from the advertiser terminal 3 (S40). And the authentication of the membership number in accordance with the advertising compensation policy (authentication policy of the aforementioned i) to iii)).

In step S41, the advertisement tone setting DB 221 is inquired based on the received member number, and it is determined as valid authentication when there is a corresponding call tone setter. Therefore, the call tone setter is recognized and compensated for the advertisement effect behavior for all advertisements registered in the advertisement providing / compensation server 2 (first authentication policy). In step S42, there is an advertisement tone setting DB 221 as the received member number, and it is determined whether the advertisement set by the call tone setter as the current call waiting tone is an advertisement of an advertiser requesting authentication (second authentication policy). In step S43, the member number and the telephone number of the user using the current business are received, and it is determined whether the user's telephone number exists in the caller list DB 231 of the call tone setter corresponding to the member number and is registered as a valid caller. (Third certification policy). The above-described steps S41 to S43 may be alternatively performed or combined. For example, by merging step S42 and step S43, it is determined whether the call waiting sound of the current call tone setter is the advertisement of the advertiser for the advertisement effect behavior of the specific advertiser of the user, and whether the user's caller list is registered. This can be done by authenticating all.

If authentication is successful, the advertisement providing / compensation server 2 provides the first compensator to the call tone setter and stores the result in the authentication / compensation result DB 251 (S44). The result is then returned to the advertiser terminal 3 (S45). The advertiser provides the second reward to the user of the workplace according to the contents of the advertisement if the first reward is successfully verified.

As described above, an embodiment of an advertisement providing / compensation system and method using the call waiting setting according to the present invention is configured. Although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto, and the technical spirit of the present invention and the claims to be described below by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents.

The advertisement providing / compensation system and method using the call waiting tone setting according to the present invention mediate the setting of call waiting tone advertisement between the advertiser and the call tone setter, and in real time when the advertising effect action occurs according to the contents of the call tone setter and the advertisement. By providing a predetermined reward to the caller who listened to the effect of inducing the distribution of active advertising and participation in advertising.

Claims (12)

An advertisement providing / compensation system for providing a predetermined reward to a call tone setter who sets an advertisement registered by an advertiser on a wired / wireless network as a call waiting tone and a user who listens to the call waiting tone advertisement Register the advertiser and the user, register the advertisement of the advertiser, provide the user with the list of advertisements, and when the user sets the call on the wired or wireless telephone as the call tone setter, the member number is issued and the user (call tone setter or the above) Advertiser providing / compensation server that receives the call waiting sound and receives the member number of the call tone setter when the advertiser (entertainer) uses the company's business (merchant) to provide a predetermined first compensation to the call tone setter. Advertisement providing / compensation system using a call waiting sound setting, comprising a. The method of claim 1, Access the homepage of the advertisement providing / compensation server, register advertisements and reward conditions, and provide a predetermined second compensation when a call tone setter or a caller who listens to the call waiting tone uses an advertiser's on / offline business (merchant); An advertiser terminal for transmitting a member number to the advertisement providing / compensation server and receiving a result of member authentication and the first compensation; And A call tone setter terminal which accesses the homepage of the advertisement providing / compensation server and selects an advertisement or random advertisement of a specific advertiser and requests call waiting sound setting. Ad providing / compensation system, characterized in that it further comprises. The method of claim 1, The advertisement providing / compensation server, An advertisement registration management unit that registers advertisements and reward conditions from an advertiser terminal and provides an advertisement list to the call tone setter terminal; An advertisement sound setting unit configured to receive a request for setting a call waiting sound of an advertisement or a random advertisement of a specific advertiser from a call tone setter terminal, and set a call waiting sound advertisement through a communication company corresponding to the wire / wireless telephone number of the call tone setter; And Member number authentication unit for receiving the member number from the advertiser terminal and provides the result of member authentication and rewards earned by the call tone setter Advertisement providing / compensation system comprising a. The method according to claim 1 or 3, The advertisement providing / compensation server, An SMS notification unit which receives the caller list from the call tone setter terminal and transmits an SMS to a newly added individual caller to notify that the setter is designated as a caller to hear call waiting sound advertisements; And Sender consent receiving unit for receiving the agreement from the sender who received the SMS by SMS or ARS means to store in the sender list DB Advertisement providing / compensation system, characterized in that further comprising the caller set in advance in accordance with the caller's consent, the compensation target for listening to the call waiting sound. The method according to claim 1 or 3, The advertisement providing / compensation server, An advertisement DB for storing call reward advertisement data registered from an advertiser terminal and the reward conditions including a gender, an age, an address (region), and a reward system of a target tone setting target; An advertisement tone setting DB for storing a call tone setter's wired / wireless telephone number, advertisement data to be set, and the member number when the user requests the call standby tone setting; And Authentication / compensation result DB that stores the authentication result and the compensation result of the member number received from the advertiser terminal Advertising providing / compensation system characterized in that it further comprises. The method according to claim 1 or 3, The advertisement providing / compensation server, Receiving the member number from an advertiser terminal and providing a name, ID, and four digits of the last digit of a call tone setter corresponding to the member number; Receiving the member number from an advertiser terminal and providing whether the currently set call waiting tone of the call tone setter corresponding to the member number is the advertisement of the advertiser, the name, ID, and the fourth digit after the telephone number; And Receiving the member number and the phone number of the business user from the advertiser terminal, the function to provide whether the caller list registered by the call tone setter corresponding to the member number registered, the name, ID and 4 digits after the telephone number Advertising providing / compensation system, characterized in that for authenticating the validity of the compensation of the call tone setter and the caller who listened to the call waiting tone. The method of claim 1, The use of the business place of the advertiser, Advertisement providing / compensation system, characterized in that the advertising effect, including product purchases, membership, user information input, survey. The method according to claim 1 or 2, The compensation is Advertisement providing / compensation comprising at least one of discount coupons, gift certificates, cyber money (points, miles), free gifts and cash paid as a reward for the advertising activity of the call tone setter and the caller listening the call waiting sound system. Claims [1] In the advertisement providing / compensation method of the advertisement providing / compensation system for earning a predetermined reward to the call tone setter who sets the advertisement registered by the advertiser on the wired / wireless network as the call waiting tone and the user who listened to the call waiting advertisement, (S1) the advertisement providing / compensation server registers an advertisement and a reward condition from the advertiser terminal, and provides the advertisement list to the call tone setter terminal; (S2) receiving a request for setting a call waiting sound of an advertisement or a random advertisement of a specific advertiser from the call tone setting device terminal, and setting a call waiting sound advertisement through a communication company corresponding to the wire / wireless telephone number of the call tone setting device; (S3) transmitting a newly issued member number to the call tone setter terminal in which the call standby tone setting is completed; (S4) providing a predetermined first compensation to a call tone setter by receiving the member number of the call tone setter from the advertiser terminal when a user (caller setter or caller who listens to the call waiting tone) is used by the advertiser's business (merchant); And (S5) the advertiser terminal to provide a predetermined second compensation to the merchant user with the first compensation is valid and stores the compensation history Advertising providing / compensation method comprising a. The method of claim 9, The step (S1), The advertisement providing / compensation server receives the compensation condition including the gender, age, address (region) and the compensation system of the call tone setter from the advertiser terminal and stores it in the advertisement DB, and calls only the call tone setter meeting the reward condition. Advertisement providing / compensation method characterized in that the step can be set to the sound. The method of claim 9, The step (S3), The advertisement providing / compensation server receives the caller list from the call tone setter terminal, sends an SMS to a newly added individual caller, notifies that the setter is designated as the caller to hear the call waiting tone advertisement, and the caller who receives the SMS. Receiving the agreement by SMS or ARS means from the store and storing in the sender list DB Advertising providing / compensation method characterized in that it further comprises. The method of claim 9, The step (S4), The advertisement providing / compensation server receives the member number, and if a call tone setter corresponding to the member number exists in the advertisement tone setting DB, the first reward is authenticated and the compensation is stored in the authentication / compensation result DB. Doing; And (S42) If the advertisement tone setting DB of the call tone setter corresponding to the member number is searched to determine whether the advertisement currently set to the call tone setter is the advertisement of the advertiser, the first reward is authenticated and the reward details are authenticated. Storing in the compensation result DB; And (S43) checking the caller list DB corresponding to the member number to determine whether the call tone setter is a registered caller, and if it matches, authenticating the first compensation and storing the compensation details in the authentication / compensation result DB. The step (4-1) to step (4-3) made, including, the advertisement providing / compensation method, characterized in that the step can be performed alternatively or redundantly.

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