KR20070004271A - Method and system for purchasing goods through network - Google Patents

Abstract

A method and a system for buying goods through the network are provided to enable a buyer to conveniently appoint desired goods by using data included in a webpage and offer safe goods purchase by paying a purchase price of the ordered goods to a seller from a settlement institution after goods delivery is completed. The webpage including goods information and price information is displayed to a browsing window of a display part(410). If a purchase request generating command is inputted, image data corresponding to an image display area displaying the goods/price information is generated and URL(Uniform Resource Locator) information of the webpage is extracted(420). If a purchase request transfer command is inputted, a purchase request including the URL information and additional information is transmitted to a settlement institution server through the network(430). Inputted delivery confirmation information is transmitted to the settlement institution server(455).

Description

Method and system for purchasing goods through network {Method and system for purchasing goods through network}

Figure 1a is a schematic diagram showing the overall configuration of a product purchase system using a communication network according to an embodiment of the present invention.

1B is a diagram illustrating a display form of a general web page.

2 is a view schematically showing the configuration of a user terminal according to an embodiment of the present invention.

3A and 3B are views illustrating an operation state or operation start indication icon form of an order execution unit according to an embodiment of the present invention.

Figure 4 is a flow chart showing a product purchase method using a communication network according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

200: user terminal

210: order fulfillment unit

215: storage unit

220: input unit

225: display unit

230: transceiver

235 control unit

250: product designation

255: web address extraction unit

260: Personal Information Management Department

265: Order execution unit

The present invention relates to the purchase of goods, and more particularly, to a method and system for purchasing goods using a communication network.

Due to the rapid development of the Internet, the sale of goods through online e-commerce is rapidly increasing, and the products traded are also diversifying.

The sale of goods through general electronic commerce is initiated by the seller registering the goods to be sold on the shopping mall site. Here, the seller is an operator of a shopping mall (for example, www.samsungmall.co.kr) or an individual seller who registers a product to be sold at a specific shopping mall or auction site (for example, www.auction.co.kr).

After that, the buyer accesses the shopping mall or auction site, searches for and selects a desired product based on a manufacturer, price, color, etc., and then requests a purchase by inputting a purchase quantity.

The shopping mall receives the purchase amount of the requested product from the purchaser or receives a credit payment and delivers the product to the purchaser, thereby completing the purchase of the product through e-commerce.

However, the conventional electronic commerce method has a problem in that a buyer who wants to purchase a product online must use a payment system that provides a purchase price for a product desired to be purchased after accessing a specific internet shopping mall.

Therefore, since the buyer receives the purchased product after paying the purchase price in advance, there is an inconvenience of having to refund the purchase price when there is no delivery or defect of the product. In addition, there was a problem that the refund of the purchase price is not easy when the shopping mall is closed before the delivery of goods.

Although the application of the escrow system has been discussed to solve the above problems, there has been a problem of avoiding the application of the escrow system in the Internet shopping mall due to the fee for the escrow system.

Accordingly, an object of the present invention for solving the above-described problem is to provide data contained in a web page (for example, a web page in which a particular web page in an Internet shopping mall or a seller posts product information for sale). It is to provide a product purchase method and system using a communication network that can conveniently specify the product you want to purchase using them.

Another object of the present invention is to provide a product purchase method and system using a communication network that allows the purchase price of the ordered product is paid to the seller in the payment institution after the completion of the delivery of the product to enable the safe purchase of the product.

Another object of the present invention is to simplify the series of complicated processes (ie, shopping mall access, product selection, purchase quantity designation, payment method designation, confirmation of purchase request, etc.) required for the buyer's order of the communication network capable of ordering goods quickly and conveniently It is to provide a method and system for purchasing a product using.

It is still another object of the present invention to provide a product purchase method and system using a communication network in which a purchaser does not need to subscribe to an internet shopping mall in order to purchase a product for sale in an internet shopping mall.

It is still another object of the present invention to provide a method and system for purchasing a product using a communication network that facilitates identification of a seller and an ordered product by transmitting together the address of a web page that is a source of a purchaser's order.

It is still another object of the present invention to provide a method and system for purchasing a product using a communication network that enables a payment institution to use image data provided from a buyer as proof of product order and sale in acting for a purchase request.

Other objects of the present invention will be easily understood through the following description.

In order to achieve the above objects, according to an aspect of the present invention there is provided a method for ordering goods through a communication network and a program implemented to enable the method.

According to a preferred embodiment of the present invention, in a product sales system including a user terminal, a payment institution and a seller, the user terminal orders any product through a communication network, the product information and price sold through the communication network Accessing any web page on which information is posted and displaying the same in a browser window of a display unit; When the purchase request generation command is input, generating image data corresponding to the information display area on which the product information and price information are displayed and extracting the access address information of the web page; When a purchase request transmission command is input, transmitting a purchase request including the image data, the access address information, and additional information to a payment institution server through a communication network, wherein the additional information includes payment means information and delivery related information. Wherein the payment institution server sends a delivery request corresponding to the purchase request to a seller server; And transmitting the input delivery confirmation information to the payment institution server through a communication network.

The payment institution server transmits the delivery request including the image data, the access address, and the delivery related information to the seller server, and when the delivery confirmation information is received, purchase price to the seller using the payment means information. Can be provided.

When the web page further includes a purchase quantity designation region, the image data may further include the purchase quantity designation region.

The image data may be generated by screen capture after recognizing a pointer and window handle information of the browser window using a feature recognition function of the browser window, specifying an area corresponding to the information display area. Can be.

The access address information may be extracted by using a connection information extraction function after recognizing a pointer of the browser window using a characteristic recognition function of the browser window.

Alternatively, the access address information may be text information of an edit window found by inspecting a child window after recognizing the pointer and window handle information of the browser window using a feature recognition function of the browser window. Can be.

Here, the browser window property recognition function may be a GetSite function, and the access information extraction function may be a Get_LocationURL function.

The payment institution is characterized in that at least any one of a bank, card company, money payment institution, and the like.

According to another preferred embodiment of the present invention, in a product sales system including a user terminal, a payment authority and a seller, a software program for the user terminal to order an arbitrary product through a communication network in the payment institution or a program providing device. A method of providing, comprising: receiving a download request of the software program from the user terminal; And transmitting the software program to the user terminal through a communication network, wherein the software program installed in the user terminal determines whether a purchase request generation command has been input; When a purchase request generation command is input, generating image data corresponding to an information display area in which product information and price information in a web page displayed in a browser window are displayed, and extracting access address information of the web page; Determining whether a purchase request transmission command has been input; And when a purchase request transmission command is input, transmitting a purchase request including the image data, the access address information, and additional information to a payment institution server through a communication network, wherein the additional information includes payment means information and delivery related information. And the payment institution server transmits a delivery request corresponding to the purchase request to a seller server.

According to still another preferred embodiment of the present invention, a program of instructions that can be executed in a user terminal is tangibly embodied to perform a method of ordering goods through a communication network, and records a program that can be read by the user terminal. A medium, comprising: determining whether a purchase request generation command has been input; When a purchase request generation command is input, generating image data corresponding to an information display area in which product information and price information in a web page displayed in a browser window are displayed, and extracting access address information of the web page; Determining whether a purchase request transmission command has been input; And when a purchase request transmission command is input, transmitting a purchase request including the image data, the access address information, and additional information to a payment institution server through a communication network, wherein the additional information includes payment means information and delivery related information. And the payment institution server transmits a delivery request corresponding to the purchase request to a seller server.

In order to achieve the above objects, according to another aspect of the present invention, there is provided a user terminal that enables ordering goods through a communication network.

According to an exemplary embodiment of the present invention, the user terminal may include an order execution unit, and the order execution unit may include a product designation unit, a web address extraction unit, and a personal information management unit.

The order execution unit may further include an order history management unit.

The product purchase method and system using the communication network according to the present invention is a web page (for example, in an Internet shopping mall) that can determine the amount of a specific product designation and the purchase price irrespective of what web page the user is connected to. Certain web pages, or web pages where any seller has posted product information for sale), you can use the information on that web page to send order information to a payment institution, who will be able to After completion, the purchase price is provided to the seller to enable safe product purchase.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Numerals (eg, first, second, etc.) used in the description of the present specification are merely identification symbols for sequentially distinguishing the same or similar entities.

FIG. 1A is a diagram schematically showing the overall configuration of a product purchase system using a communication network according to an exemplary embodiment of the present invention, and FIG. 1B is a diagram illustrating a display form of a general web page.

As shown in FIG. 1A, the product purchase system according to the present invention includes a buyer 110, a payment institution 120, and a seller 130.

The purchaser 110 accesses an arbitrary web page 100 using a user terminal 200-see FIG. 2 coupled to a communication network (S1). The user terminal 200 is a communication terminal that can access any web page 100 through a communication network such as a personal computer, a notebook computer, a PDA, a mobile phone, and the like. The web page 100 may be a web page previously designated for selling any product through the communication network as shown in FIG. 1B. For example, it may be a web page of an internet shopping mall, a web page in which individual sellers register product information to be sold in an independent space or a common space (eg, www.auction.co.kr). The web page 100 may include a product image area, a text display area (eg, product price, product information, delivery information, etc.) and a purchase quantity designation area. For reference, the web page illustrated in FIG. 1B is a web page on which merchandise information about a Samsung computer called 'DM-V40 / M280' is displayed.

The purchaser 110 drives the order execution unit 210-see FIG. 2 provided in the user terminal 200 to display the information display area 175 of the web page, which is the upper area 170 (for example, a menu item, an icon). (Includes an address bar) and a middle area except the status bar 180 at the bottom), and transmits a purchase request including the captured image to the payment institution 120 through the communication network ( S2). Here, the payment institution 120 may be a financial institution such as a bank, a credit card company, or any institution (eg, a post office, a consumer organization, etc.) as a system for providing an escrow service. . The purchase request may include image data (which includes the product image 190, purchase quantity 195, product name, etc.), access address information of the corresponding web page, additional information (e.g., account number for payment, credit card) Number, buyer's name, contact information, desired delivery date, shipping address, shipping instructions, etc.).

The payment authority 120 stores necessary information among additional information included in the purchase request in a preset storage area in order to pay the purchase price to the seller after the delivery of the ordered goods. The information stored in the storage area may include, for example, a product price, an account number for payment, a credit card number, a purchaser's name, a contact number, a delivery date, and the like. Here, the product price may be input by the administrator with reference to the image data received from the user terminal 200. In addition, the price of the commodity may be automatically recognized or may be automatically recognized by a later confirmation procedure. For example, the product price included in the image data may be automatically recognized by extracting only the information corresponding to the product price through the known image processing and recognition technology. In addition, the corresponding product price may be recognized using the price information included in the delivery confirmation message received from the seller 130 and the price information included in the delivery confirmation message received from the buyer 110, the payment institution 120 If all of the price information is matched to recognize that the valid price information may provide the corresponding amount to the seller (130). That is, this method is a method for the buyer 110 and the seller 130 to transmit the amount of the amount to be paid or to be paid in the delivery confirmation message to the payment authority 120.

The payment authority 120 may secure an arbitrary amount in advance by using payment means information (eg, an account number, a credit card number, etc.) received from the purchaser 110. For example, after receiving a certain amount of money (e.g., amount based on preset criteria or purchase price of the product) among the accumulated amount corresponding to the corresponding account number, a shipping confirmation is received from the user. After it may be provided to the seller 130. In addition, the secured amount may be limited so that withdrawal by the purchaser 110 is suppressed, and withdrawal can be made freely only after a return confirmation message or the like is received from the seller 130.

Thereafter, the payment authority 120 transmits a delivery request corresponding to the purchase request received from the user terminal 200 to the terminal of the seller 130 through the communication network (S3). The delivery request may include image data, access address information, and some additional information (eg, order quantity, buyer name, contact information, delivery date, delivery address, shipping instructions, etc.). The order quantity among the additional information may be inserted and displayed in the corresponding image data. Here, the seller 130 may be an internet shopping mall corresponding to the web page 100 accessed by the buyer 110 or a website registered to sell the corresponding product. The payment authority 120 may determine the seller 130 using the access address information received from the user terminal 200. For example, the access address information is 'http://www.samsungmall.co.kr/catalog/general/detail.jsp?disp_class_cd=03020103&goods_cd=130101011446&&location=301&urlpath=0@03020103@A01@C01@F01' The payment institution sends the delivery request to the main address information 'www.samsungmall.co.kr'. The payment authority 120 may transmit the delivery request using various methods such as an email and a real time message. However, when individual sellers have one category and make up a shopping mall as a whole, the corresponding shipping request should be transmitted to the actual individual seller. Therefore, in this case, the delivery request should be transmitted by referring to most of the access address information. The payment authority 120 may include a database for quickly distinguishing whether to transmit a delivery request using only main address information or to transmit a delivery request with reference to most of access address information. In the database, information such as main address information, a company name, a contact point of contact, an e-mail address, and the like may be stored. However, when an internet shopping mall or an individual seller of a certain size constitutes a shopping mall (for example, a SOHO mall, etc.), the information may not be stored in a database. Information may be requested to store information (eg, contact address information, company name, contact person, email address, etc.).

The seller 130 specifies a product using the access address information included in the received delivery request, and delivers the ordered product to the corresponding buyer 110 with reference to the additional information (S4). As described above, since the access address information includes a product code (for example, goods_cd = 130101011446), the seller 130 may specify the corresponding product only with the access address information. However, even though the access address information is the same, the information posted in the actual web page may be different, so the image data may be used for product verification. In addition, the seller 130 may determine the quantity of the product purchase request of the buyer using the image data.

The seller 130 that has completed the delivery of the ordered goods to the buyer 110 transmits a delivery confirmation to the payment institution 120 through the communication network (S5), and the buyer 110 who has received the corresponding goods also confirms the delivery confirmation. Transfer to the payment institution 120 (S6).

When the payment institution 120 receives the delivery confirmation from the buyer 110, the payment institution pays the purchaser 130 for the purchase price of the goods ordered by the buyer (S7).

2 is a view schematically showing the configuration of a user terminal according to an embodiment of the present invention, Figures 3a and 3b is the form of the operation state or operation start instruction icon of the order execution unit according to an embodiment of the present invention Figure is an illustration.

Referring to FIG. 2, the user terminal 200 includes an order execution unit 210, a storage unit 215, an input unit 220, a display unit 225, a transceiver 230, and a controller 235. Although not shown, it is obvious that the user terminal 200 may further include a separate component for performing a unique function. For example, a mobile phone may further include components such as an antenna and a voice processor.

The order execution unit 210 specifies the product and quantity that the buyer 110 wants to purchase, and additional information for ordering the product (for example, an account number for payment, a credit card number, a buyer name, a contact number, and a delivery date) , Shipping address, shipping instructions, etc.).

The order execution unit 210 includes a product designation unit 250, a web address extraction unit 255, and a personal information management unit 260. In addition, the order execution unit 210 may further include an order history management unit 265.

The order execution unit 210 may be implemented in the form of a software program and installed and used in the user terminal 200. The software program may be provided from a payment institution or a separate software program providing device. When the software program corresponding to the order execution unit 210 operates in the form of a startup program or when the purchaser executes the corresponding software program, in the form of an execution icon 310-FIG. Can be displayed. In addition, an execution icon of a software program corresponding to the order execution unit 210 may be displayed in the form of an icon (see 315 to FIG. 3B) in a toolbar of a web browser program, and the user may select the icon. By clicking, you can instruct the operation of the program. The difference between when the execution icon (see 310-FIG. 3A) is displayed in the active program (or startup program) display area and when the execution icon is displayed in the toolbar of the web browser program may be different only whether the program is currently running. However, the operation process after the icon in the toolbar is clicked is the same.

Since a method for implementing or setting a software program implemented to correspond to the order execution unit 210 in the form of a startup program is apparent to those skilled in the art, a description thereof will be omitted. However, when the user terminal 200 is a computer, a method of inserting an execution icon of a corresponding software program into a toolbar of a web browser program will be described below. Execution icons can be inserted into web browsers by inserting values in a specific location in the registry (for example, HKEY_LOCAL_MACHINE \ SOFTWARE \ Microsoft \ Internet Explorer \ Extensions), according to rules. That is, create a class ID (CLSID, for example {4D7DDC63-4414-496D-90C6-812407FBB225}) in the location, and then create keys with the class ID as a value, and also create string values for each key. do. In this case, each key may include a 'ClsidExtension' for specifying a target to be executed when the execution icon is pressed, and a 'Default visible' for determining whether to display the corresponding icon.

The product designation unit 210 generates image data by capturing screen information displayed on the information display area (175-FIG. 1B) of the web browser window. That is, the product designation unit 250 includes a function (for example, Setsite) for obtaining information on the web browser window when the execution icon is clicked or the software program is executed. In order to capture the screen information, the product designation unit 210 may display the full screen area of the display unit 225 in a 'full screen' mode, an 'active window' mode for capturing only an area specified by the user among the currently active windows, In the 'information area' mode for capturing only the information display area 175 of the selected window, or the 'specified area' mode for capturing only the area designated by the user dragging the mouse. It can work.

When the capture is performed in the above-described 'information area' mode, the product designation unit 250 may display the information display area 175 except for the upper area 170 and the lower status bar 180 of the display window of the web browser screen. Capture only data. However, a pre-generated dll (dynamic link library) file may be required to perform the function, the file may be included in the above-described software program, and the dll file may be installed at a corresponding location in the registry when the program is installed. Save the path automatically. An example of the algorithm for capturing only the information display area by the product designation unit 250 will be described below.

STDMETHODIMP CSiteCapture :: Exec (const GUID * pguidCmdGroup, DWORD nCmdID,

DWORD nCmdExecOpt, VARIANTARG * pvaIn, VARIANTARG * pvaOut)

     {

if (m_hWnd! = NULL)

{

int cx, cy;

HBITMAP hBitmap;

RECT rect;

// Check if there is a path to save the file.

// create folder if none

WIN32_FIND_DATA FindFileData;

HANDLE hFind;

TCHAR szPath [MAX_PATH];

// default path

wsprintf (szPath, "% s", DEFAULT_PATH);

hFind = FindFirstFile (szPath, &FindFileData);

if (hFind == INVALID_HANDLE_VALUE)

CreateDirectory (szPath, NULL);

else

FindClose (hFind);

// path to save image

wsprintf (szPath, "% s \\% s", DEFAULT_PATH, IMGPATH);

hFind = FindFirstFile (szPath, &FindFileData);

if (hFind == INVALID_HANDLE_VALUE)

CreateDirectory (szPath, NULL);

else

FindClose (hFind);

SYSTEMTIME tm;

GetLocalTime (&tm);

wsprintf (szTime, "% 4d% 02d% 02d% 02d% 02d% 02d% 03d", tm.wYear,

tm.wMonth,

tm.wDay,

tm.wHour,

tm.wMinute,

tm.wSecond,

tm.wMilliseconds);

HDC hdc, memDC;

hdc = :: GetDC (m_hWnd);

:: GetClientRect (m_hWnd, &rect);

cx = rect.right-rect.left;

cy = rect.bottom-rect.top -25;

hBitmap = CreateCompatibleBitmap (hdc, cx, cy);

memDC = :: CreateCompatibleDC (hdc);

:: SelectObject (memDC, hBitmap);

BitBlt (memDC, 0, 0, cx, cy, hdc, 0, 25, SRCCOPY);

DeleteDC (memDC);

ReleaseDC (m_hWnd, hdc);

// save BITMAP image in JPG format

CImage saveImage;

TCHAR szImgFilePath [MAX_PATH];

saveImage.CreateFromHBITMAP (hBitmap);

wsprintf (szImgFilePath, "% s \\% s \\% s.jpg", DEFAULT_PATH, IMGPATH, szTime);

saveImage.Save (szImgFilePath, IMAGE_FORMAT_JPG);

}

return S_OK;

     }

The operation process of the product designation unit 210 described above will be briefly described. In this case, the buyer clicks the execution icon 310-FIG. 3A in the start program display area or the buyer selects the execution icon (see 315-FIG. 3B) in the web browser execution state. When clicked, the product designation unit 250 starts an operation to set information on the web browser (for example, executing a GetSite function to recognize a pointer of a web browser, window handle recognition, and the like) and display an information display area of the recognized window handles. Capture and generate image data. The process of setting information about the web browser can be limited to be executed only when the icon is first clicked.

The web address extraction unit 255 extracts the access address of the web page generated by the product designation unit 250 as image data. The web address extractor describes two methods of extracting a connection address as an example.

First, as a method of obtaining the path of the currently displayed page, the get address of the current web page can be extracted by calling the get_locationURL () function after obtaining the pointer of the web browser using the GetSite function.

Second, in order to get the path shown in the current address bar, get the pointer of the web browser by using the GetSite function, etc., then get the window handle of the web browser and check the child window to edit the edit window (this is the part of the address bar). You can find that because its Class is Edit, and you can get the WindowText of that edit window (for example, GetWindowText (hAddress, strUrl, MAX_PATH)). Here, the obtained WindowText becomes the path shown in the current address bar.

The personal information manager 260 is a means for managing additional information for ordering a product. The additional information may include, for example, a bank account number, a credit card number, a purchaser's name, a contact number, a shipping address, a delivery date, a notice on delivery, and the like. The purchaser 110 may input / update additional information at the time of ordering the goods by using the input unit 220 or transmit additional information stored in the storage unit 215 in advance to be transmitted to the payment institution 120. . The user interface screen for inputting additional information may be configured in various ways. However, since this will be apparent to those skilled in the art, a description thereof will be omitted.

The order history manager 265 is a means for managing a history of purchase requests transmitted to the payment institution 120 through the transceiver 230. In this case, the purchase request may include image data generated by the product designator 250, a connection address extracted by the web address extractor 255, additional information managed by the personal information manager 260, and the like. .

The storage unit 215 stores the image data generated by the product designation unit 250, the access address extracted by the web address extraction unit 255, additional information managed by the personal information management unit 260, and the like.

The input unit 220 is a means for inputting an operation start command (for example, clicking an execution icon), additional information, or delivery confirmation of the product designation unit 250. The input unit 220 may be formed of one or more key buttons or implemented in the form of a touch screen. The delivery confirmation information may be managed by the order execution unit 210.

The display unit 225 is a means for displaying the operation state of the user terminal 200, the operation result of the order execution unit 210, and the like, and may be, for example, a liquid crystal display screen.

The transceiver 230 transmits a purchase request, a delivery confirmation, and the like to the payment authority 120 through a communication network. In addition, the transceiver 230 further receives error information when an error occurs for a purchase request from the payment institution 120.

Figure 4 is a flow chart illustrating a product purchase method using a communication network according to an embodiment of the present invention.

Referring to FIG. 4, in operation 410, the user terminal 200 accesses an arbitrary web page (eg, a specific web page of an internet shopping mall) corresponding to a web page 100 access command of a buyer, and receives the received web. The page data is displayed on the display unit 225.

In operation 415, the user terminal 200 determines whether a purchase request generation command is input from the purchaser. The purchaser may input the number of products to purchase in the purchase quantity designation region 195-FIG. 1B in the corresponding web page before inputting the purchase request generation command. The purchase request generation command may be input by clicking on the execution icon displayed on the start program display area (see 310-FIG. 3A) or the execution icon displayed on the toolbar of the web browser (see FIG. 3-3B). Of course, it is apparent that the execution icon may be provided in various forms such as being inserted into a toolbar provided by any portal site.

When a purchase request generation command is input, in step 420, the order execution unit 210 starts an operation to capture the information display area 175 in the web browser screen to generate image data, and access address corresponding to the accessed web page. Extract the information. Of course, when generating the entire window in which the web browser is executed as a single image data, the access address information may not need to be extracted separately. The generated image data and the connection address information may be displayed in a display window of a predetermined type to enable the purchaser to confirm and / or reproduce the image data.

In step 425, the order execution unit 210 determines whether a purchase request transmission command is input from a buyer.

When the purchase request transmission command is input, the process proceeds to step 430 to transmit the purchase request information (ie, image data, access address information, and additional information) to the payment authority 120 through the transceiver 230. The additional information is information extracted from the storage unit 215 (for example, account number for payment, credit card number, buyer name, contact information, delivery date, shipping address, shipping instructions, etc.) or displayed on the display unit 225. It may be information input or updated by the buyer through the information input window.

The payment authority 120 stores additional information among the information received from the user terminal 200 in a predetermined storage area in step 435. Of course, it is possible to further store image data and access address information in terms of post management. In this case, the amount of the purchase price of the product may be manually input by the administrator. Of course, the amount of the purchase price of the product may be automatically input using a known image processing and recognition technique that extracts arbitrary text information from the image data.

In operation 440, the payment authority 120 transmits delivery request information (ie, image, access address information, and additional information) to the seller server 400 through a communication network. The additional information may be limited to only some of the additional information received from the user terminal 200. For example, the account number for payment does not need to be provided to the seller server 400. In addition, the payment authority 120 may specify the seller 130 by using the access address information received through step 430. For example, in the case of a web page included in an internet shopping mall, a seller may be specified using main address information among access address information, and any seller among web sites composed of individual sellers may use most of the access address information. It can be specified using.

The seller server 400 causes the product corresponding to the delivery request information to be processed through offline in step 445. Of course, if the product is a product (for example, MP3 file, movie file, ringtone file, etc.) that can be provided in the form of an electronic file through the communication network may be transmitted to the user terminal 200 via online.

The seller server 400 transmits the delivery confirmation information to the payment authority 120 in step 450 after the delivery of the corresponding product is completed. In addition, the user terminal 200 or the order execution unit 210 transmits the delivery confirmation information input by the buyer who received the corresponding product to the payment institution 120. The preceding and following steps 450 and 455 may be changed, and step 450 may be omitted.

When payment confirmation information is received from the user terminal 200, the payment institution 120 pays the money corresponding to the purchase price stored in step 435 to the seller server 400. The method of paying the purchase price may be variously used, such as transferring a predetermined amount from the payment institution 120 to an account of the seller 130 or providing credit card information of the buyer to the seller server 400. Can be.

As described above, the purchaser 110 may transmit the access address of the accessed web page and the image data capturing the information of the web page to the payment institution 120 to complete a product order, and the payment institution 120 The seller transmits a delivery request of the corresponding product to the seller 130 so that the corresponding product is delivered to the buyer 110. That is, when the buyer 110 finds a product to purchase on a web page of an internet shopping mall, the buyer 110 does not directly request the purchase of the product to the corresponding internet shopping mall, but requests the payment institution 120 to the The product can be delivered. Therefore, the buyer 110 does not need to register on the website of the seller 130 selling the product in order to purchase any product.

As described above, a method and system for purchasing a product using a communication network may include data included in a web page (for example, a web page in which a particular web page in an Internet shopping mall or a seller posts product information for sale). By using this, you can conveniently specify the products you want to purchase.

In addition, the present invention has the effect that the purchase price of the ordered goods to be paid to the seller in the payment institution after the completion of the delivery of the product can be purchased safely.

In addition, the present invention has the effect that it is possible to quickly and conveniently order goods by simplifying a series of complex processes (ie, shopping mall access, product selection, purchase quantity designation, payment method designation, purchase request confirmation, etc.) required when the buyer orders the product. .

In addition, the present invention has the effect that the purchaser does not need to subscribe to the Internet shopping mall in order to purchase a product sold in any Internet shopping mall.

In addition, the present invention has the effect of facilitating the identification of the seller and the ordered goods by transmitting the address of the web page that is the source (source) that the buyer ordered the goods (source).

In addition, the present invention has an effect that can be utilized as proof data for ordering and selling the product data provided by the buyer in the agency acting for the purchase request.

Although the above has been described with reference to a preferred embodiment of the present invention, those skilled in the art to which the present invention pertains without departing from the spirit and scope of the present invention as set forth in the claims below It will be appreciated that modifications and variations can be made.

Claims (11)

In the merchandise sales system including a user terminal, a payment institution and a seller, the user terminal orders any goods through a communication network, Displaying any web page on which product information and price information sold as any web page connected through a communication network is posted in a browser window of a display unit; When the purchase request generation command is input, generating image data corresponding to the information display area on which the product information and price information are displayed and extracting the access address information of the web page; When a purchase request transmission command is input, transmitting a purchase request including the image data, the access address information, and additional information to a payment institution server through a communication network, wherein the additional information includes payment means information and delivery related information. Wherein the payment institution server sends a delivery request corresponding to the purchase request to a seller server; And And transmitting the input delivery confirmation information to the payment institution server through a communication network. The method of claim 1, The payment institution server transmits the delivery request including the image data, the access address, and the delivery related information to the seller server, and when the delivery confirmation information is received, purchase price to the seller using the payment means information. How to order goods through the network to provide. The method of claim 1, And the web page further includes a purchase quantity designation area, wherein the image data further includes the purchase quantity designation area. The method of claim 1, The image data is generated by screen capture after recognizing a pointer and window handle information of the browser window using a feature recognition function of the browser window, specifying an area corresponding to the information display area. How to order goods over the network. The method of claim 1, And the access address information is extracted using a connection information extraction function after recognizing a pointer of the browser window using a characteristic recognition function of the browser window. The method of claim 1, The access address information is a communication network which is text information of an edit window found by recognizing a pointer and window handle information of the browser window using a feature recognition function of the browser window and then inspecting a child window. How to order goods via The method according to claim 4 or 5, The browser window property recognition function is a product order method through a communication network GetSite function. The method of claim 5, The access information extraction function is a product order method via a communication network Get_LocationURL function. The method of claim 1, The payment institution is a method of ordering goods through a communication network which is at least one of a bank, card company, money payment institution. In the product sales system comprising a user terminal, a payment institution and a seller, the method for providing a software program for the user terminal in order to order any product through the communication network in the payment institution or program providing apparatus, Receiving a download request of the software program from the user terminal; And Transmitting the software program to the user terminal through a communication network; The software program installed in the user terminal, Determining whether a purchase request generation command has been input; When a purchase request generation command is input, generating image data corresponding to an information display area in which product information and price information in a web page displayed in a browser window are displayed, and extracting access address information of the web page; Determining whether a purchase request transmission command has been input; And When a purchase request transmission command is input, transmitting a purchase request including the image data, the access address information, and additional information to a payment institution server through a communication network, wherein the additional information includes payment means information and delivery related information. And the payment institution server sends a delivery request corresponding to the purchase request to a seller server. In the recording medium in which a program of instructions that can be executed in a user terminal is tangibly implemented to perform a product order method through a communication network. Determining whether a purchase request generation command has been input; When a purchase request generation command is input, generating image data corresponding to an information display area in which product information and price information in a web page displayed in a browser window are displayed, and extracting access address information of the web page; Determining whether a purchase request transmission command has been input; And When a purchase request transmission command is input, transmitting a purchase request including the image data, the access address information, and additional information to a payment institution server through a communication network, wherein the additional information includes payment means information and delivery related information. And the payment institution server transmits a delivery request corresponding to the purchase request to a seller server.

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