KR20070000607A - Method and device for providing advertisement service corresponding to traveling course and record medium saved the method - Google Patents

Abstract

A method and a device for offering an AD(ADvertisement) service corresponding to a driving course, and a recording medium storing the same are provided to reduce refusal feeling of a customer and maximize AD effect of an advertiser by offering the voice, image, or moving image AD corresponding to the driving course of the customer during a navigation service. A transceiver(31) receives a driving course request including departure/destination place information from a navigation terminal, transmits course data to the navigation terminal, and receives AD data including location information from an AD center. A course searcher(32) searches the driving course corresponding to the received driving course request. A storing part(36) stores the AD data received from the AD center. An AD setting part(33) sets the AD data to a node or a link of a map corresponding to the location information set to the AD data. An AD data extractor(34) extracts the AD data corresponding to the searched driving course from the storing part. A course data generator(35) generates course data including the AD data and the driving course.

Description

Method and device for providing advertisement service corresponding to traveling course and Record Medium saved the method

1 is a schematic diagram showing an overall system for providing an advertising service on a driving route according to an embodiment of the present invention.

Figure 2 is a schematic diagram showing an overall system for providing an advertising service on a driving route according to another embodiment of the present invention.

Figure 3 is a functional block diagram showing the configuration according to the function of the driving route providing apparatus according to an embodiment of the present invention.

4 is a diagram showing an advertisement table in which a correspondence between advertisement data and a map is stored according to an exemplary embodiment of the present invention.

5 is a flowchart illustrating a process of providing an advertisement service on a driving route according to an exemplary embodiment of the present invention.

FIG. 6 is a flowchart illustrating a process of providing an advertisement service when a navigation terminal executes a route guidance program through a set route according to an exemplary embodiment of the present invention.

7 is a view showing route data in which advertisements are set according to an embodiment of the present invention.

8 is a flowchart illustrating a process of providing an advertisement service when a navigation terminal provides only a current location to a user through a map and a GPS receiver received from a map providing device 40 according to an exemplary embodiment of the present invention.

9 is a flowchart illustrating a process of providing a detailed information service of an advertisement by a navigation terminal according to an exemplary embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

10: navigation terminal

20: communication network

30: driving path providing device

40: map provider

50: Ad Center

The present invention relates to an advertisement service, and more particularly, to a method, an apparatus, and a recording medium recording the method for providing an advertisement service on a driving route.

Conventional advertising service using location information and mobile communication network is a short message service (SMS) or MMS (Advertisement of Advertisers who requested advertisements in the area where they are currently staying to customers selected by age, gender, usage plan, terminal model, etc. It is limited to services provided by Multimedia Message Service.

However, a customer who is a terminal user does not want to receive any form of message that he does not want. In addition, the flooding spam messages are becoming a social problem as a kind of pollution.

Even if the technology is developed to provide a video advertisement, it will be impossible to accurately select a customer who wants to receive an advertisement and provide an advertisement service satisfying the advertiser to the mobile communication network.

The transmission of an advertisement message to a customer through a mobile communication network has the following problems.

First, it is difficult to select a customer base that wants to receive advertisements. The current law requires that all customers agree to receive ads. In general, customers do not agree to receive advertisements such as SMS because they are concerned about receiving too many advertisements.

Second, it is difficult to fix the customer's gaze with the liquid crystal of the terminal because the customer carries the phone in the pocket and bag during the non-call time. In other words, they don't want to take their phone out of their pocket or bag to see what they don't want.

Third, a method of extracting a customer entering a specific base station area in order to know a customer who stays or enters a region requested by an advertiser causes a lot of load on the mobile communication network.

Accordingly, the present invention has been made to solve the above-described problems, and provides the advertisement of the advertiser in a voice, image, video, etc. to a navigation service that provides the current location and route guidance on the map that can catch the customer's eyes naturally. The aim is to provide advertising services that can reduce customer resistance and maximize the effectiveness of advertisers' advertising.

Another object of the present invention is to provide an advertisement service that provides an effective advertisement according to a user's location by providing an advertisement of an advertiser existing on the route to a customer using the route guidance service.

Other objects of the present invention will become more apparent through the preferred embodiments described below.

According to a first aspect of the present invention for achieving the above object, a method for providing an advertising service in a driving route providing apparatus, comprising: receiving a driving route request including starting point information and destination information from a navigation terminal; Searching for a driving route corresponding to the departure point information and the destination information; Searching for advertisement data corresponding to the searched driving path among advertisement data set to correspond to a specific node or link of a map; And transmitting the advertisement data and the route data including the driving route to the navigation terminal, and a method for providing the advertisement service on the driving route, and an apparatus for performing the method.

The retrieving the advertisement data may include retrieving advertisement data set to correspond to a node or a link on the driving route; And extracting the retrieved advertisement data.

The advertisement data may include an advertisement ID, and the method may further include: receiving an advertisement detail request including the advertisement ID from the navigation terminal; Recognizing the corresponding advertiser through the advertisement ID; And connecting the navigation terminal to a server corresponding to the advertiser. The method may further include receiving an advertisement detail request including the advertisement ID from the navigation terminal; Extracting the corresponding detailed advertisement data through the advertisement ID; And transmitting the detailed advertisement data to the navigation terminal.

The method may further include receiving location information of the advertisement data and a map to which the advertisement data is set from an advertisement center; And setting the advertisement data to correspond to a node or a link of the map corresponding to the location information.

According to a second aspect of the present invention for achieving the above object, it is implemented in a type that can be executed in a navigation terminal to provide an advertising service, the recording medium recording a program that can be read by the navigation terminal Recognizing a node or link of the map corresponding to the measured current position; If an advertisement is set in the node or link, recognizing it through preset identification information; Extracting advertisement data corresponding to the advertisement stored in a memory; And outputting the advertisement data through a display device or a speaker.

The method may include transmitting a route request including a departure point information and a destination information to a driving route providing apparatus; Receiving route data including the advertisement data from the driving route providing apparatus; And executing the route guidance program according to the route data.

In addition, the advertisement data may be downloaded in advance from a map providing device for providing the map, and the advertisement data may be any one of a voice, a text, an image, an image, and a combination thereof.

Hereinafter, a method and apparatus for providing an advertisement service on a driving route according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings, and in the following description with reference to the accompanying drawings, the same or corresponding configuration irrespective of the reference numerals. Elements are given the same reference numerals and redundant description thereof will be omitted.

1 is a block diagram schematically illustrating an entire system for providing an advertisement service on a driving route according to an exemplary embodiment of the present invention, and FIG. 2 is a diagram illustrating an advertisement service on a driving route according to another exemplary embodiment of the present invention. It is a schematic diagram showing the overall system to provide.

Referring to FIG. 1, the entire system for providing an advertisement service on a driving route includes a navigation terminal 10, a driving route providing device 30, and an advertisement center 50.

In order to calculate the driving route, it is necessary to know the current location (origin information) and destination information. Therefore, the navigation terminal 10 needs position acquisition means for acquiring the current position coordinates, that is, the position information of the starting point. Currently, the most widely used location information acquisition method is a cell method using a GPS receiver, a base station of a mobile communication network, a repeater for a wireless network, and the like. Therefore, the navigation terminal 10 does not necessarily have to have a built-in or mounted GPS receiver in order to acquire the location information, and may acquire the location information through a cellular method. It is obvious that other location information acquisition technology may be applied in the same manner as the GPS method and the cell method. Since the GPS method can obtain the most accurate location coordinates in the current technology, and the most commercialized technology, the GPS receiver using the GPS method will be described below. A navigation terminal equipped with the above will be described as an example.

In addition, the navigation terminal 10 is not only a mobile communication terminal including a PCS, PDA, smart phone, etc., but also wireless communication (LAN) terminal, Bluetooth (Bluetooth) terminal, all the data that can be communicated via wireless, such as a mobile Internet terminal In particular, the terminal refers to a terminal equipped with a navigation function or connectable with a navigation kit. Hereinafter, a mobile communication terminal equipped with a navigation function will be described as an example, but it will be further apparent through the following description that other terminals can be equally applied.

The navigation terminal 10 according to the present invention can be divided into two types. The first does not have a map and route search function on its own, and transmits information about a starting point and a destination to the driving route providing apparatus 30 to receive route data including the map and the route from the driving route providing apparatus 30. It is.

The second stores a map on its own, allowing you to navigate directly from the origin and destination. Therefore, it is not necessary to connect to a specific server when searching for a route, and may update the map by connecting to a map providing device at any time.

The navigation terminal 10 according to FIG. 1 is an entire system for providing an advertisement service on a driving route through the first navigation terminal 10 of the two navigation terminals 10 described above, and the navigation terminal 10 according to FIG. 2. ) Is through the second navigation terminal. Hereinafter, both navigation terminals 10 may be described as examples.

Accordingly, FIG. 1 includes a driving route providing apparatus 30 for providing route data and advertisement data, and FIG. 2 includes a map providing apparatus 40 for providing a map including advertisement data.

That is, the navigation terminal 10 according to FIG. 1 receives and executes route data including advertisement data from the driving route providing apparatus 30 so that the user travels on the route (vehicle driving or walking, etc.). When the advertisement data reaches a predetermined position or a predetermined distance, the corresponding advertisement is output through the display device or the speaker.

The navigation terminal 10 according to FIG. 2 receives a map including advertisement data from the map providing apparatus 40 in advance, and not only when the user travels along the searched route, but also his position on the map without a predetermined route. Even when driving with confirmation, when the advertisement corresponding to the current location of the user corresponds to the map, the corresponding advertisement data is output.

As described above, the driving route providing apparatus 30 provides a map corresponding to the route on which the route is set, and the map providing apparatus 40 differs from providing the upgraded map or the entire map, and the advertisement data. Providing a set map is the same.

The advertisement center 50 performs a function of producing advertisement data such as a voice or text message, an image, a video, and providing the advertisement to the driving path providing device 30 or the map providing device 40 by a request from an advertiser. According to another embodiment of the present invention, the function of the advertising center 50 may be performed by the driving route providing apparatus 30 or the map providing apparatus 40. That is, the driving route providing apparatus 30 or the map providing apparatus 40 may provide advertisement data corresponding to the request of the advertiser, and provide the advertisement data when the driving route is provided or set to correspond to the map. This will become more apparent through the following description.

The communication network includes all wireless networks capable of bidirectional communication such as CDMA, WLAN, and pager network. That is, a network capable of wireless data communication between the navigation terminal 10 and the driving route providing apparatus 30 or the map providing apparatus 40 is possible.

3 is a functional block diagram showing the configuration according to the function of the driving route providing apparatus 30 according to an embodiment of the present invention.

According to FIG. 3, the driving route providing device 30 includes a transceiver 31, a path searcher 32, an advertisement setting unit 33, an advertisement data extractor 34, a route data generator 35, and storage. It is comprised including the part 36.

The transceiver 31 receives a driving route request including the starting point information and the destination information from the navigation terminal 10 or transmits the calculated route data including the calculated driving route and corresponding advertisement data to the navigation terminal 10. Do this. In addition, the advertisement center 50 receives the advertisement service request message including the advertisement data and the position information (hereinafter, the advertisement position information) of the map where the advertisement is to be displayed.

The route search unit 32 performs a function of searching for a driving route between the corresponding departure point and the destination according to the driving route request including the departure point and the destination information from the navigation terminal 10. Obviously, driving routes may reflect traffic conditions between the origin and destination. The traffic situation may be provided by receiving from a traffic information center (not shown).

The advertisement setting unit 33 sets the advertisement data so as to correspond to a node or a link of a map corresponding to the advertisement position information, so as to correspond to the advertisement service request message from the advertisement center 50.

4 is a diagram illustrating an advertisement table in which a correspondence relationship between advertisement data and a map is stored according to an exemplary embodiment of the present invention.

Referring to FIG. 4, the advertisement setting unit 33 sets the advertisement table by setting the node or link ID of the map corresponding to the advertisement position information and the advertisement data to correspond.

That is, the node or link ID corresponding to the advertisement data is recorded in the advertisement table, and the address of the storage unit storing the corresponding advertisement data is recorded. For example, the advertisement data corresponding to the node whose ID is N001 is stored in the area corresponding to the address 11110000 of the storage unit, and the advertisement data corresponding to the link whose ID is L001 is stored in the area corresponding to the address 11110010 of the storage unit. have.

Referring back to FIG. 3, when the route data is transmitted to the navigation terminal 10, the advertisement data extractor 34 recognizes that there is an advertisement corresponding to a node or a link on the corresponding driving route, and the node to which the advertisement is associated. Alternatively, the advertisement data is extracted from the storage unit 36 using the advertisement table through the link ID.

The route data generator 35 generates route data including a driving route searched from the route search unit 32 and advertisement data extracted accordingly. In other words, when a customer (navigator terminal user) is located at a location displayed on a map and corresponding to the advertisement location information, which can be executed by a navigation program in the navigation terminal 10, corresponding advertisement data may be output. , To generate the route data.

The storage unit 36 stores data necessary for the execution of the respective components of the driving route providing apparatus 30 described above, or stores advertisement data and a map. In another embodiment, the advertisement data or map may be stored in a separate database. As the amount of advertising data increases, a separate database is provided for the convenience of management and search, and a separate database may be provided for the efficiency of storing and managing all maps of the whole country.

Hereinafter, a process of providing an advertisement service on a driving route in the entire system according to FIG. 1 will be described with reference to FIG. 5. Accordingly, the process of providing an advertisement service in the entire system according to FIG. 2 is similarly executed. Being able will be self-evident.

5 is a flowchart illustrating a process of providing an advertisement service on a driving route according to an exemplary embodiment of the present invention.

Referring to FIG. 5, in operation 510, the advertisement center 50 generates advertisement data to correspond to a request of an advertiser. In operation 515, the advertisement center 50 transmits the corresponding advertisement data and the advertisement location information where the advertisement is to be posted to the driving route providing apparatus 30.

In operation 520, the driving route providing apparatus 30 sets and stores the received advertisement data so as to correspond to a node or a link of a map corresponding to the advertisement position information.

Steps 510 to 520 are repeatedly performed whenever there is an advertisement request from an advertiser.

Thereafter, in step 530, the navigation terminal 10 requests the driving route providing apparatus 30 including the starting point and the destination information.

In operation 535, the driving route providing apparatus 30 searches for a route between a departure point and a destination, and searches and extracts advertisement data corresponding to each node and link of the found routes in operation 540. Accordingly, the driving route providing apparatus 30 transmits the route data including the found route and the advertisement data to the navigation terminal 10 in step 545.

In step 550, the navigation terminal 10 executes a route guidance program according to the received route data. Subsequently, when the user of the navigation terminal 10 approaches or arrives at a location corresponding to the advertisement location information where the advertisement is set, the advertisement data is extracted and output through the screen or the speaker in step 555.

Therefore, while the user receives the road guidance service through the screen or the speaker of the navigation terminal 10, the user watches or listens to the corresponding advertisement.

Here, in the process of providing the advertisement service on the driving route by the entire system according to FIG. 2, without the steps 515 to 545, the advertisement center 50 transmits the advertisement data and the advertisement position information to the map providing device 40. The map providing device 40 transmits the map in which the corresponding advertisement is set to the navigation terminal 10. Subsequent steps 550 to 555 may be performed in the same manner.

Hereinafter, a process of providing an advertisement service on a driving route according to the present invention in the navigation terminal 10 will be described with reference to FIGS. 6 to 8.

FIG. 6 is a flowchart illustrating a process of providing an advertisement service when a navigation terminal executes a route guidance program through a set route according to an exemplary embodiment of the present invention, and FIG. 7 is a preferred embodiment of the present invention. FIG. 8 is a view illustrating route data in which an advertisement is set, and FIG. 8 is an advertisement when a navigation terminal according to an embodiment of the present invention provides only a current position to a user through a map and a GPS receiver received from a map providing apparatus. This is a flowchart illustrating a process of providing a service.

Referring to FIG. 6, in step 610, the route guide program according to the route data received from the driving route providing apparatus 30 or the route found by itself is executed.

In step 620, the current position is measured. Typically, when the navigation terminal 10 executes the navigation program or the route guidance program, the navigation terminal 10 measures the current position every predetermined time (for example, 1 second). This also allows you to measure your driving speed.

It is determined whether the current location measured in step 630 is a destination. If it is a destination, the route guidance program is terminated, and if it is not a destination, it is determined whether there is an advertisement set in the node or link at the current location measured in step 640. In the method of determining whether there is an advertisement set in the node or link, when the preset identification information is set to correspond to the node or link, it may be recognized that the advertisement is set in the node or link. As another method, a table storing each node and link ID set to correspond to each advertisement may be stored, and a method of checking whether the advertisement is set in each node or link through the table may be used.

Here, not only the advertisement set to correspond to the node or the link on the driving route may be recognized, but the advertisement set to correspond to the node or the link spaced apart by a predetermined distance may be recognized.

If there is no set advertisement, the process returns to step 620 again and waits until the next measurement of the current position, and if the set advertisement exists, the corresponding advertisement is extracted at step 650. The method of extracting an advertisement may include setting and extracting advertisement data corresponding to a corresponding node or link ID in advance, and according to another embodiment, identification information (for example, a node or link ID of a node or link ID) may be recognized. The ad corresponding to the advertisement ID should be included at the end with an '#' symbol to identify the advertisement (for example, two digits after the '#' symbol, # 01) (see FIG. 7). It's about extracting data.

The advertisement data may be stored in a memory of the navigation terminal 10 or in a separate storage device.

The advertisement data extracted in step 660 is output, and the flow returns to step 620 to wait until the next current position measurement.

Referring to Fig. 7, a method for extracting advertisement data on a route is described, where a driving route for which node N001 is a starting point and a node N004 is set. An advertisement having an advertisement ID of 01 is set in the N002 node on the driving path, and an advertisement having an advertisement ID of 02 is set in the L005 link. Therefore, the navigation terminal 10 outputs the advertisement data of 01 when approaching or passing through the node N002, and outputs the advertisement data of 02 when approaching or passing through the link L005.

A case in which the navigation terminal executes a navigation program that provides the current location on the map and the surrounding environment, rather than the execution of the route guidance program, will be described with reference to FIG. 8.

Referring to FIG. 8, a navigation program is executed in step 810, and the current position is measured at predetermined time intervals in step 820. If there is an advertisement set in the node or link at the current location on the map, or if there is an advertisement corresponding to the node or link separated by a predetermined distance, the operation is recognized at step 830. If the advertisement does not exist, the process returns to step 820. Go back and measure your current position. If there is an advertisement in steps 840 to 850, it is extracted and output.

Here, the process of providing the advertisement service on the driving route according to the present invention in the navigation terminal 10 through FIGS. 6 to 8 may further provide detailed information on the provided advertisement.

The navigation terminal 10 is connected to the advertiser server corresponding to the advertisement or stored in the storage in advance when the request for detailed information is input through any button or voice from the user during or after the advertisement is output. Detailed information may be output, and in another embodiment, the map providing apparatus 40 or the driving route providing apparatus 30 is connected to the advertiser server corresponding to the corresponding advertisement, or the map providing apparatus 40 or the driving is provided. Detailed information stored in advance in the route providing apparatus 30 may be received and output.

Hereinafter, referring to FIG. 9, a process of providing detailed information of an advertisement through the navigation route providing apparatus 30 by the navigation terminal 10 will be described.

9 is a flowchart illustrating a process of providing a detailed information service of an advertisement by a navigation terminal according to an exemplary embodiment of the present invention.

In operation 910, the extracted advertisement data is output. After outputting the advertising data, a screen or voice is output asking whether detailed information is desired.

When receiving a request for detailed information from the user in step 920, in step 930, the identification information (ad ID) of the preset advertisement is transmitted to the driving path providing apparatus 30 so that the driving path providing apparatus 30 may recognize the corresponding advertisement. do.

The driving route providing apparatus 30 may receive and store detailed information from the advertising center 50 in advance or may receive the detailed information from the advertising center 50 in response to a request of the navigation terminal 10 in real time.

In operation 940, detailed information of the corresponding advertisement is received and output.

The method of the present invention as described above may be implemented in a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention.

As described above, according to the present invention, the customer's resistance is provided by providing an advertisement of the advertiser as a voice, an image, a video, etc. to a navigation service that provides the current location and route guidance on the map that can naturally catch the eye of the customer. There is an effect that can provide an advertising service providing method, apparatus and recording medium recording the method that can reduce and maximize the advertising effect of the advertiser.

In addition, by using the route guidance service, by providing an advertisement of the advertiser on the customer's route to the customer, it is possible to target marketing is possible to maximize the advertising effect.

Although described above with reference to a preferred embodiment of the present invention, those skilled in the art that various modifications of the present invention within the scope without departing from the spirit and scope of the invention described in the claims below And can be changed.

Claims (11)

In the method for providing an advertising service in the driving path providing apparatus, Receiving a driving route request including a departure point information and a destination information from a navigation terminal; Searching for a driving route corresponding to the departure point information and the destination information; Retrieving advertisement data corresponding to the searched driving route among advertisement data set to correspond to a specific node or link of a map; And Transmitting route data including the advertisement data and the driving route to the navigation terminal. Advertising service providing method on a driving route comprising a. The method of claim 1, Searching for the advertising data, Retrieving advertisement data set to correspond to a node or a link on the driving route; And Extract the retrieved ad data Advertising service providing method on a driving route comprising a. The method of claim 1, And the advertisement data includes an advertisement ID. The method of claim 3, wherein Receiving an advertisement detail request including the advertisement ID from the navigation terminal; Recognizing the corresponding advertiser through the advertisement ID; And Connecting the navigation terminal to a server corresponding to the advertiser; Advertising service providing method on the driving route further comprising. The method of claim 3, wherein Receiving an advertisement detail request including the advertisement ID from the navigation terminal; Extracting the corresponding detailed advertisement data through the advertisement ID; And Transmitting the detailed advertisement data to the navigation terminal. Advertising service providing method on the driving route further comprising. The method of claim 1, Receiving location information of the advertisement data and a map to which the advertisement data is set from an advertisement center; And Setting the advertisement data to correspond to a node or a link of the map corresponding to the location information. Advertisement service providing method on the driving route comprising a preceding. In the apparatus for providing an advertising service, A transmission / reception unit receiving a driving route request including starting point information and destination information from the navigation terminal, transmitting route data to the navigation terminal, or receiving advertisement data including location information to be set from an advertising center; A path searching unit searching for a driving path corresponding to the received driving path request; A storage unit which stores advertisement data received from the advertisement center; An advertisement setting unit configured to set the advertisement data to correspond to a node or a link of a map corresponding to the set location information; An advertisement data extraction unit for extracting advertisement data corresponding to the searched driving path from the storage unit; And A route data generator configured to generate route data including the advertisement data and the driving route; Driving route providing apparatus for providing an advertising service on the driving route comprising a. In the recording medium is implemented in a type that can be executed in the navigation terminal to provide an advertising service, recording a program that can be read by the navigation terminal, Recognizing a node or a link of the map corresponding to the measured current position; If an advertisement is set in the node or link, recognizing it through preset identification information; Extracting advertisement data corresponding to the advertisement stored in a memory; And Outputting the advertisement data through a display device or a speaker; Recording medium recording a program comprising a. The method of claim 8, Transmitting a route request including a departure point information and a destination information to a driving route providing apparatus; Receiving route data including the advertisement data from the driving route providing apparatus; And Executing a route guidance program according to the route data; Recording medium recording a program including a preceding. The method of claim 8, And a recording medium for recording the program which is previously downloaded from the map providing apparatus for providing the map. The method of claim 8, The advertising data is a recording medium recording a program which is any one of voice, text, image, video, and a combination thereof.

Images