KR20060112406A - Theater screen advertisement screening system and advertisement screening method - Google Patents

Abstract

The present invention relates to a theater screen advertisement screening system and an advertisement screening method, comprising: a main server storing a plurality of advertisement image files and a list of the advertisement image files, and transmitting the advertisement image files; The main server is connected to the main server through a wired or wireless communication network, and requests and stores the necessary advertisement image files from the main server from the list of the advertisement image files received from the main server, and stores and displays the advertisement image files. An intermediate server which receives the screening information regarding the time and the screening frequency and transmits the stored advertisement image file and the screening information according to the screening information; A set-top box connected to the intermediate server through a wired / wireless communication network, receiving the advertisement image file and the screening schedule, and outputting the advertisement image file according to the screening schedule; And a projector connected to the set top box to display an advertisement image file output from the set top box. Thereby, a theater screen advertisement system and an advertisement screening method capable of centrally managing advertisement images displayed on a plurality of screens are provided.

Description

 Theater Screening Screening System and Advertisement Screening System

1 is a block diagram showing a theater screen advertisement screening system according to a first embodiment of the present invention;

2 is a block diagram showing the basic configuration of the main server of the theater screen advertisement screening system according to the present invention;

3 is a block diagram showing an intermediate server of a theater screen advertisement screening system according to a first embodiment of the present invention;

4 is a screen illustrating an example of an administrator interface of an intermediate server of a theater screen advertisement screening system according to a first embodiment of the present invention;

5 is a screen showing an example of a screening schedule of each theater prepared from the screening information input to the intermediate server in the theater screen advertising screening system according to a first embodiment of the present invention,

6 is a block diagram showing a set-top box of a theater screen advertisement screening system according to a first embodiment of the present invention;

7 is a block diagram showing a set-top box of a theater screen advertisement screening system according to a second embodiment of the present invention;

8 is a flowchart illustrating a theater screen advertisement screening method according to the present invention.

♣ Explanation of symbols for the main parts of the drawing

               10: Main Server 11: Router

               13: Web Server 15: Database Server

               16: File Conversion Server 17: File Transfer Server

               20: intermediate server 22: microprocessor

               24: Administrator Interface 30: Set Top Box

               32: client module 35: control unit

               36: Web Camera 40: Projector

The present invention relates to a theater screen advertisement screening system and a screening method, and more particularly, a theater screen advertisement screening system and a screening method capable of controlling and screening a plurality of advertisement images screened on a plurality of theater screens centrally. It is about.

Generally, movie trailers or company advertisements are screened before the movie. Such trailers or corporate advertisements are manually screened by attaching a movie trailer or corporate advertisement film to be screened in front of the film.

In this case, in the case of corporate advertising, so-called kineco work is required to convert digitally photographed sources into analog film for the theater screening system. Kineko work refers to the work of moving a film that is not shot on film, such as a screen shot by a video camera or a TV screen, to a film so that the theater can be screened. In other words, corporate commercials are filmed with video cameras or ENG cameras, so Kineko work is essential for theatrical commercials. In addition, even in the case of shooting with a digital camera that has been recently spread, the development of the equipment that can directly project the digitally photographed screen is not made, can be screened in the theater only after the Kineko work.

In addition, in the case of the so-called Mulleyplex theater, which has spread rapidly in recent years and installs a large number of theaters, a commercial advertisement to be screened in each theater is attached to the front of each film through the above Kineco work. To show ads for each theater.

However, in the conventional controversy system where a company advertisement is screened before the screening of the movie through the Kineko work, the filmed film is directly made by the camera, and the Kineko work produces the video produced in a different way. Since the transfer to the film, the screen particles are rough, there is a problem that the image quality of the screen is poor.

In addition, there is a problem that the cost for the screening of the advertisement, such as the cost of the print and the number of prints generated according to the number of theaters in the Kineko work takes a lot of trouble.

Moreover, in the case of multiplex theaters, it is very cumbersome and difficult to manage the advertisements that are screened in multiple theaters.

In addition, due to the nature of advertisements that display a new advertisement after a certain period of time, the screening period of a specific advertisement is set, and the contracted advertisement cuts the film, and the newly launched advertisement reconnects to the existing film. have.

On the other hand, the conventional analog film has a problem that the advertising effect is not enough for consumers because the sound is mono-type and the sound comes only from the front of the theater.

Accordingly, an object of the present invention is to solve such a conventional problem, and to provide a theater screen advertisement screening system and a screening method that can directly display an advertisement image with a projector without a separate kineko work.

Another object of the present invention is to provide a theater screen advertisement screening system and a screening method capable of delivering an advertisement image and sound having excellent image quality, since the advertisement image can be screened without kineco work.

Another object of the present invention by screening the advertising video in a central control method, in the case of multiplex theaters to easily manage the advertising screened in each theater, and occurs according to the cost of the Kineko work and the number of theaters in the theater The present invention provides a theater screen advertisement screening system and screening method that can reduce the cost of screening advertisements such as the cost of printing.

In addition, another object of the present invention is to provide a theater screen advertisement screening system and a screening method in which the replacement of the advertising image of the end of the contract period and the replacement of the advertising image according to the new contract is easy and quick.

According to an embodiment of the present invention, a main server for storing a plurality of advertisement image files and a list of the advertisement image files, and transmits the list of the advertisement image files and the advertisement image files; Connected to the server, and receives and stores the required advertisement image file from the list of advertisement image files received from the main server, received from the main server, and the screening date, the screening place, the screening time, and the number of screening times of the advertisement image file. An intermediate server which receives the screening information and transmits the stored advertisement image file and the screening information according to the screening information; A set-top box connected to the intermediate server through a wired / wireless communication network, receiving the advertisement image file and the screening schedule, and outputting the advertisement image file according to the screening schedule; The projector is connected to the set-top box is achieved by a theater screen advertisement screening system comprising a projector for displaying the advertisement image file output from the set-top box.

Here, the set-top box is a client module for communicating with the intermediate server, a storage medium for storing the advertisement image file and the screening information, a connection port connected to the projector, the client module, the storage medium, the connection It may include a port and a controller for controlling the projector.

On the other hand, the set-top box may store the screening record of the advertisement image file screened by the project in the form of a log file, and transmit the stored log file to at least one of the intermediate server or the main server.

The apparatus may further include a web camera connected to the set top box for capturing the status of the advertisement image file. The set top box may be configured to transmit the photographing information photographed by the web camera to the intermediate server. It is more desirable to be able to monitor the advertising video.

Meanwhile, another object of the present invention is to provide a main server, an intermediate server for transmitting and receiving data from the main server through a wired / wireless communication network, a set-top box connected to the intermediate server, and a projector driven by the set-top box. A method for transmitting an advertisement image file for a theater screen advertisement, the method comprising: a storing step of storing a plurality of advertisement image files and a list of the advertisement image files in the main server; Transmitting the list of advertisement image files to the intermediate server, wherein the intermediate server receives necessary advertisement image files from the main server from the transmitted list of advertisement image files; An input step of inputting screening information about a screening date, a screening location, a screening time, and a screening frequency of the advertisement image file to the intermediate server; A transmission step of transmitting the stored advertisement image file and the screening information to the set-top box according to the input screening information; The projector by the set-top box is also achieved by a theater screen advertisement screening method comprising the screening step of screening the advertisement image file according to the screening information sent.

Here, after the advertisement image file is screened in the screening step, the set-top box stores the screening record of the advertisement image file as a log file, and the stored log file is transmitted to at least one of the intermediate server and the main server. It is preferable to further include a monitoring step using a file because the advertiser can check the performance of his advertisement video.

In addition, the situation in which the advertisement image file is screened in the screening step is connected to the set-top box using a web camera to take a picture of the status of the advertisement image file, the captured image file is stored in the set-top box The stored image file further includes a monitoring step using a web camera transmitted to at least one of an intermediate server and a main server, so that the advertiser can directly check the situation in which his advertisement image is being displayed as an image. .

Prior to the description, in the various embodiments, components having the same configuration will be representatively described in the first embodiment using the same reference numerals, and in other embodiments, different configurations from the first embodiment will be described. do.

Hereinafter, a theater screen advertisement screening system according to a first embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a theater screen advertisement screening system according to a first embodiment of the present invention. As shown in the drawing, the theater screen advertisement screening system is a main server 10 for storing and transmitting a plurality of advertisement image files and a list of the advertisement image files, and an intermediate server connected to the main server 10 through a wired or wireless communication network. 20, a set-top box 30 connected to the intermediate server 20 and a wired / wireless communication network to output an advertisement image file, and a projector 40 connected to the set-top box 30 to display the advertisement image file.

The advertisement image file uses a video file that is digitally photographed or a video file that has been converted through a separate digital conversion method.

2 is a block diagram schematically showing the basic configuration of the main server of the theater screen advertisement screening system according to the present invention. As shown in the figure, the main server 10 is always connected to the Internet / network through the router 11, the security server 12, web server 13, billing authentication server 14, database ( DB) server 15, file conversion server 16, file transfer server 17 and the like. On the other hand, a system administrator and a system operator in charge of managing and operating each of the servers described above are connected to each server.

The main server 10 operates the website according to the above-described configuration, and receives the advertisement application and the advertisement image file of various advertisements from the advertisers registered as members, and the self-converting for authentication, management and security of the personal information of the members. , Compression and automatic conversion of various advertisement video file files, transmission and update of advertisement video files using real time or idle time, transmission of various management and management data for advertisers, advertiser history and statistics management, various billing management, self It acts as a security backup function.

The main server constituting the main server 10 will be described in more detail. The database server 15 may display a video file of an advertisement of a corporate advertisement produced by the advertiser, such as a video file, a movie advertisement corresponding to the advertiser's advertisement contract period, the advertisement content, or the advertisement display time of the advertisement corresponding to each video file. It collects various market information such as the main characteristics of the theater where the video will be screened, the location and the viewing population. In addition, it enables the user to search and select it in real time, and also calculates the screening time, date, time, etc., which corresponds to the purpose of sending the advertisement image file.

The file conversion server 16 automatically converts the advertisement image files having a screening contract into the standard format so that the files can be displayed without difficulty in a projector which will be described later even though the formats of these files are different from each other. ㅇ Treat. For example, if the projector 40 is specified to be displayed in the MPEG2 format, when the advertisement image file format of the user is produced and received as a video file, it is necessary to convert it to the MPEG2 format. At this time, the file conversion server 16 performs a function of automatically converting and storing the different advertisement image file files of these users according to a prescribed format.

The file transfer server 17 stores the advertisement image file files of the user, which has been automatically converted, and transmits the corresponding file when a transfer request signal is received from the intermediate server 20. In this case, the file transfer server 17 first transmits the list of advertisement image files stored in the above-described database server 15 to the intermediate server 20, and the intermediate server 20 stores the advertisement image stored therein. The file is searched for and sent to the file transfer server 17 for the transmission request signal for the necessary advertisement image file. Accordingly, the file transfer server 17 transmits the file. Meanwhile, each server of the main server 10 which is not described is well known to those skilled in the art, and thus detailed description thereof will be omitted.

3 is a block diagram showing an intermediate server of a theater screen advertisement screening system according to a first embodiment of the present invention. As shown in the figure, the intermediate server 20 is provided with a power supply 21 for supplying power to the overall system, and a microprocessor 22 for performing data processing of the overall system. The intermediate server 20 is provided with at least one for each theater where the advertisement image is screened to control the display of the advertisement image in the theater.

The microprocessor 22 is connected to the system bus to allow data transfer. The microprocessor 22 is connected to a storage 23 which is connected to the system bus and supports the microprocessor 22. In addition, the microprocessor 22 is provided with a manager interface 24 through which data is input and output via this system bus. In this case, the manager interface 24 may use a key input unit, a monitor, and the like, which can support administrator's data input. In addition, the microprocessor 22 is connected to the network adapter 25 to be connected to the network, the network adapter 25 is connected to the main server 10 and the set-top box 30 to be described later, such as an Internet network It is preferable to use.

Therefore, the micro process 22 searches for the advertisement image files stored in the storage unit 23 from the list of advertisement image files received from the main server 10 described above, and transmits the necessary advertisement image files. The advertisement image file transmitted from the server 20 is stored in the storage unit 23. In addition, the screening information input by the administrator is searched for, and the advertisement image file required for each set-top box 30 is transmitted to the set-top box 30, and at the same time, the individual screening information corresponding to each set-top box 30 is transmitted.

Meanwhile, the storage unit 23 stores the screening information of the advertisement image file corresponding to each theater. That is, when the screening information such as the screening order, the screening time, etc. of the advertisement video to be screened in each theater is stored and modified in the storage unit 23 through the manager interface 24, the microprocessor 22 of the intermediate server 20 is According to the screening information entered, the corresponding advertisement image file is transmitted to each set-top box (30). Therefore, the intermediate server 20 can control the advertisement video to be screened in a plurality of theaters by the screening information input by the administrator. 4 shows an example of the manager interface 24 of the intermediate server 20 described above. 5 shows an example of a screening schedule of each theater that is prepared from the above-described screening information.

On the other hand, the intermediate server 20 can determine the state of each set-top box 30 through communication, the set-top box 30 to display the abnormal set-top box 30 through the manager interface 24 so that the administrator can solve the problem The abnormal state of the box 30 can be displayed.

6 is a block diagram showing a set-top box of a theater screen advertisement screening system according to a first embodiment of the present invention. As shown in the drawing, the set-top box 30 has a power supply unit 31 connected to a power supply terminal, a client module 32 for communication, a storage medium 33 capable of storing data, and a transmitted advertisement image file. In order to screen the RS232C port, a video output terminal and a connection port such as an audio output terminal 34 and the control unit 35 to control them are installed for each of the theaters where the advertisement is screened. In addition, a plurality of screening information each containing the screening information, such as the screening date of the screening time, the number of times, received online transmission from the intermediate server 20 and stores them in a bank (Bank) method, each of them according to each screening information Control to be screened independently.

Here, the set top box 30 may communicate with the intermediate server 20 through the client module 32. That is, it serves as a gate that receives the advertisement image file, the screening information from the intermediate server 20 through the Internet communication network. In addition, the storage medium 33 stores the advertisement image file, the screening information and the screening software of the advertisement image received from the intermediate server.

The controller 35 enables the advertisement image to be displayed by driving the advertisement software. At this time, the control unit 35 displays the advertisement image files based on the unique screening information of each advertisement image file. After the screening is completed, the set-top box 30 may be stored and waited for a predetermined time for re-screening of the same file by a regulation module which has its own. The result is sent to the intermediate server 20 and the main server 10 in the form of a log file. In addition, the control unit 35 may schedule the insertion and deletion of bank data freely by the screening schedule formation, the screening recording transmission function, and the bank type intelligent data management system requested by the intermediate server 20. The main functions of the projector's control and self-diagnosis functions.

The projector 40 is connected to the connection port 34 of the set-top box 30 to display the advertisement image file by the set-top box 30. That is, the advertisement image is displayed on the large screen of the theater through the projector 40, so that the general audience can enjoy the advertisement with better image quality and sound than the advertisement image displayed by the existing projector.

The operation of the theater screen advertisement screening system according to the first embodiment of the present invention described above will now be described.

First, an advertiser requests an advertisement by accessing a website connected to the main server 10. In the advertisement request, input an advertisement image file to be advertised, an advertisement time, an advertisement period, an advertisement place, and the like. In addition, when the advertiser is requested to advertise offline, the administrator of the main server 10 enters through a separate contract. Therefore, the database server 15 of the main server 10 stores the advertisement image file of the advertiser, as well as image information such as advertisement time, advertisement period, advertisement place, and the like.

Next, the main server 10 transmits a list of advertisement image files stored in the database server 15 to the intermediate server 20 of each theater where advertisements are to be displayed. The intermediate server 20 receiving the list of the advertisement image files grasps the list and the screening information of the advertisement image stored in the storage unit 23 and sends a request for transmission of the necessary advertisement image file to the main server 10. The main server 10 transmits the requested advertisement image file to the intermediate server 20 through the Internet according to the request for transmitting the advertisement image file of the intermediate server 20. The intermediate server 20 stores the received advertisement image file in the storage unit 23.

On the other hand, the administrator inputs the screening information of the advertisement image file corresponding to each theater through the manager interface 24 of the intermediate server 20. That is, when the screening information such as the screening order, the screening time, etc. of the advertisement video to be screened in each theater is stored and modified in the storage unit 23 through the manager interface 24, the microprocessor 22 of the intermediate server 20 is In accordance with the input screening information, each set-top box 30 transmits the advertisement image file to be screened. Therefore, the intermediate server 20 controls the advertisement video to be screened in a plurality of theaters by the screening information input by the administrator.

Subsequently, the set-top box 30 stores the received advertisement image file and the screening information in the storage medium 33, and runs the screening software of the advertisement image to display the necessary advertisement image file according to the screening information through the projector 40. do. Accordingly, the advertisement image files and the corresponding screening information are transmitted to the plurality of set-top boxes 30 by one intermediate server 20, and the set-top boxes 30 display the advertisement images in the respective theaters.

When the advertisement image is screened, the files that are screened are stored and waited for a predetermined time for re-screening of the same file by the regulation module owned by the set-top box (30). The result is sent to the intermediate server 20 and the main server 10 in the form of a log file. In addition, the intermediate server 20 or the main server 10 transmits the contents to each advertiser by the screening result of the advertisement image in the mail and leaves the user's history information on the website.

By the above-described operation, the advertisement image file is transmitted to the intermediate server 20 installed in each theater through one main server 10, and the intermediate server 20 installed in each theater is again installed in each theater. Each set-top box 40 to control the advertising image file is transmitted, each set-top box 40 is screened in the bonus hall through the project (40) for each advertising image according to the screening information.

   Next, a theater screen advertisement screening system according to a second embodiment of the present invention will be described. 7 is a block diagram showing a set-top box of a theater screen advertisement screening system according to a second embodiment of the present invention. As shown in the figure, the second embodiment of the present invention has the same configuration as the first embodiment of the present invention, and further includes a web camera 36 connected to the set-top box 30. The web camera 36 captures a screen on which the actual advertisement image is displayed, and the captured advertisement image screen is converted into a file and stored in the set-top box 30. The stored screen image file is transmitted to the intermediate server 20 and the main server 10. Alternatively, in some cases, an advertisement video screen shot by the web camera 36 may be directly watched. Therefore, the advertiser can grasp the state of the screen on which the actual advertisement is displayed or the reaction of the customer to view the advertisement image, which can be referred to in the future production of the advertisement.

Next, as another feature of the present invention, a theater screen advertisement screening method according to the present invention will be described. 8 is a flowchart illustrating a theater screen advertisement screening method according to the present invention. As shown in the drawing, the theater screen advertisement screening method is provided with the above-described theater screen advertisement screening system, and storing a list of advertisement image files and advertisement image files in the main server (S10), the advertisement image file. The intermediate server 20 transmits the list of the intermediate server 20, and the intermediate server 20 receives the necessary advertisement image file from the main server 10 from the transmitted list of the advertisement image file (S20), the advertisement image file. The input step (S30) for inputting the screening information of the intermediate server 20, the second transmission step (S40), and the set-top box 30 to transmit the advertisement image file and the screening information according to the screening information to the set-top box (30) The projector 40 is composed of a screening step (S50) for screening the advertisement image file and a monitoring step (S60) for transmitting the screened results.

In the storage step (S10), the advertiser or the administrator of the main server 10 accesses a web server connected to the main server 10 and inputs image information such as an advertisement image file, an advertisement time, an advertisement period, and an advertisement place. The input advertisement image file and image information are stored in the database server 15 of the main server 10.

In the first transmission step (S20), the main server 10 transmits a list of advertisement image files to the intermediate server 20, and the advertisement server needs the intermediate server 20 from the list of the transmitted advertisement image files. 10) receive from. That is, the main server 10 transmits a list of advertisement image files stored in the database server 15 to the intermediate server 20 of each theater where advertisements are to be displayed. The intermediate server 20 receiving the list of the advertisement image files grasps the list and the screening information of the advertisement image stored in the storage unit 23 and sends a request for transmission of the necessary advertisement image file to the main server 10. The main server 10 transmits the requested advertisement image file to the intermediate server 20 through the Internet according to the request for transmitting the advertisement image file of the intermediate server 20. Meanwhile, the intermediate server 20 stores the received advertisement image file in the storage unit 23.

In the input step (S30), the manager of the intermediate server 20 displays the screening information, such as the screening sequence, the screening time of the advertisement image to be screened on each screen, the situation of the set-top box 30 and the projector 40 to display the advertisement image Input through the manager interface 24, the intermediate server 20 stores the input screening information in the storage unit (23). The screening information may be input periodically, and the screening information may be input even when the screening schedule of the advertisement image is urgently changed. Accordingly, the screening information can be easily modified according to the situation of each theater, and the manager of the intermediate server 10 has an advantage of controlling a plurality of set-top boxes with one input.

In the second transmission step S40, the advertisement image file and the screening information are transmitted to the set-top box 30 corresponding to each theater where the advertisement image is to be screened. Here, the intermediate server 20 transmits the screening information of the corresponding set-top box 30 among the screening information input to the intermediate server 20, and the set-top box 30 stores the received advertisement image file and the screening information.

In the screening step (S50), the projector 40 is screened by the set-top box 30 according to the screening information stored in the set-top box 30 on the screen. In the monitoring step (S60), the files that have been screened are stored for a period of time for re-screening of the same file by the regulation module that the set-top box has its own. The result is sent to the intermediate server 20 and the main server 10 in the form of a log file. In addition, the intermediate server 20 or the main server 10 transmits the contents to each advertiser by the mail screening result of the advertisement image, while leaving the history information of each user on the website.

Next, a theater screen advertisement screening method according to a fourth embodiment of the present invention will be described. The fourth embodiment of the present invention has the same configuration as the above-described third embodiment, except that the web camera 36 connected to the set-top box 30 is not used in the monitoring step S60 without using a log file.

That is, in the monitoring step (S60), the situation in which the advertisement video file is screened in the screening step (S50) is connected with the set-top box 30 to shoot using a web camera 36 to shoot the status of the advertisement image file, The captured image file is stored in the set top box 30. The image file photographed by the stored web camera 36 is transmitted to the intermediate server 20 by the set-top box 30. The intermediate server 20 transmits the image file to the main server 10 again so that the advertiser can directly check the image. Therefore, the advertiser can grasp the state of the screen on which the actual advertisement is displayed or the reaction of the customer to view the advertisement image, which can be referred to in the future production of the advertisement. By the above-mentioned method, the advertisement image file is transmitted to the intermediate server 20 installed in each theater through one main server 10, and the intermediate server 20 installed in each theater is again set-top box 30 installed in each theater. Advertisement video files are transmitted to each other, and each set-top box 30 is screened on the screen through the project 40 according to the screening information. In addition, advertisers can directly check the advertising status of the screened results or images of the video footage.

In the above, the Example was demonstrated in detail centering on this structure. However, the scope of the present invention is not limited to the above embodiments but may be embodied in various forms of embodiments within the appended claims. Without departing from the gist of the invention as claimed in the claims, any person of ordinary skill in the art is considered to be within the scope of the claims described in the present invention to the extent possible to vary.

As described above, according to the present invention, a theater screen advertisement screening system and a screening method which can directly display an advertisement image with a projector without the need for a separate kineco work, can reduce kineco cost, labor costs, etc. Is provided.

In addition, according to the present invention, since the advertisement image can be screened without kineko work, there is provided a theater screen advertisement screening system and a screening method that can deliver the advertisement image and sound of excellent image quality.

Furthermore, according to the present invention, by displaying the advertisement video in a centralized control method, in the case of a multiplex tube having a plurality of screens, it is possible to centrally control and manage the number of advertisement screens, the number of times, etc. that are screened for each screen at a glance. Accordingly, there is provided a theater screen advertisement screening system and screening method that can reduce the cost for advertisement screening, such as the cost of the number of prints generated by the number of theaters in the theater.

In addition, according to the present invention, there is provided a theater screen advertisement screening system and a screening method in which the advertisement image of which the contract term is completed is replaced and the advertisement image according to the new contract is easily and quickly replaced.

Furthermore, by monitoring the screening screen centrally through the web camera of the advertisement screened for each theater, a theater screen advertisement screening system and a screening method can be provided for the theater owners and advertisers to directly check the screening advertisement through the web.

Claims (8)

A main server for storing a plurality of advertisement image files and a list of the advertisement image files, and transmitting the list of the advertisement image files and the advertisement image files; Connected to the main server through a wired / wireless communication network, and receives and stores the necessary advertisement image files from the main server from the list of advertisement image files received from the main server, and displays and displays the advertisement image files. An intermediate server which receives the screening information regarding the screening time and the screening frequency, and transmits the stored advertisement image file and the screening information according to the screening information; A set-top box connected to the intermediate server through a wired / wireless communication network, receiving the advertisement image file and the screening schedule, and outputting the advertisement image file according to the screening schedule; And a projector connected to the set top box to display an advertisement image file output from the set top box. The method of claim 1, The set top box includes a client module communicating with the intermediate server, a storage medium for storing the advertisement image file and the screening information, a connection port connected to the projector, the client module, the storage medium, the connection port and Theater screen advertising screening system comprising a control unit for controlling the projector The method of claim 2, The set-top box stores a screening record of the advertisement image file screened by the project in the form of a log file, and transmits the stored log file to at least one of the intermediate server or the main server. Screening system. The method of claim 3, And a web camera connected to the set-top box to photograph the status of the advertisement image file. The method of claim 4, wherein The set top box is a theater screen advertisement screening system, characterized in that for transmitting the shooting information photographed by the web camera to at least one of the intermediate server or the main server. In the method for transmitting an advertisement image file for a theater screen advertisement comprising a main server, an intermediate server that exchanges data from the main server through a wired / wireless communication network, a set-top box connected to the intermediate server, and a projector driven by the set-top box. , A storage step of storing a plurality of advertisement image files and a list of the advertisement image files in the main server; A first transmission step of transmitting the list of advertisement image files to the intermediate server, and the intermediate server receiving necessary advertisement image files from the main server from the transmitted list of advertisement image files; An input step of inputting screening information about a screening date, a screening location, a screening time, and a screening frequency of the advertisement image file to the intermediate server; A second transmission step of transmitting the stored advertisement image file and the screening information to the set-top box according to the input screening information; And the screening step of projecting the advertisement image file according to the transmitted screening information by the set-top box. The method of claim 6, After screening the advertisement image file in the screening step, the set-top box stores the screening record of the advertisement image file as a log file, and the stored log file is a log file transmitted to at least one of the intermediate server and the main server. Theater screen advertising screening method characterized in that it further comprises a monitoring step. The method of claim 6, In the screening step, the situation in which the advertisement image file is screened using a web camera that is connected to the set-top box to shoot the status of the advertisement image file, the captured image file is stored in the set-top box, The stored image file further comprises the step of monitoring using a web camera transmitted to at least one of the intermediate server and the main server.

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