KR20060132125A - An advertisement system based on the digital media and method thereof - Google Patents

Abstract

A system and a method for digital AD(ADvertisement) are provided to enable an advertiser to change AD order and modify the AD by improving a present AD system of a theater, reduce AD presentation expenses by avoiding use of the AD using an expensive film, and change only the AD presentation mode while keeping a frame of current movie presentation using the film. An encoding server converts analog typed AD objects recorded in a medium into a digital file. A schedule server receives an AD operation schedule for the digital files. A content server stores AD data transmitted through the network according to the AD operation schedule. A distributor distributes the AD data and the AD operation schedule received from the content server to each theater. A video transmitting server transmits the received AD data to a projector according to the AD operation schedule. A video transmitter transmits the AD data transmitted from the video broadcasting server. A quality management server checks whether the digital file is correctly encoded or not.

Description

Digital advertising system and advertising method {An Advertisement system based on the Digital Media and Method

1 is an overall system configuration according to an embodiment of the present invention

2 is a block diagram of an encoding system

3 is a system configuration diagram inside a theater

4 is a configuration diagram of a quality control server

5 is a block diagram of a schedule server.

The present invention relates to an integrated digital advertising system and advertising method. More particularly, the present invention relates to a digital advertising system and method for more efficiently performing an advertisement inserted at a place where a film-type recording such as a theater or a movie theater is screened.

The screenings that are screened in theaters, cinemas, etc. are currently produced in the form of a film and screened on the screen through a projector, and it is common that advertisements are also screened for a certain time before the film is screened.

The reason why the advertisement and the film are shown in the form of film is that the film is filmed, edited, and supplied in film form from the time of film production. When screened on a screen, it is generally produced and screened in the form of an analog film because the image quality is excellent and the screen effect as intended by the director can be achieved.

On the other hand, in the case of advertisements inserted before the screening of the film, the advertisements for theaters are generally not produced separately. Instead, the original advertisements photographed on a tape with a broadcast camera are re-produced in the form of film. It is common to distribute the film to each theater, and to hang the film on a movie projector before the movie screening. In other words, the broadcast camera standard complies with the standard of NTSC or PAL. Since NTSC, the broadcasting standard in Korea, has 29.97 frames per second while the number of film frames in a movie theater is 24 frames per second. Assuming that the video taken by the broadcast camera is directly displayed on the film projector, the screen is not properly formed and the screen flickers.

Due to these problems, currently, when screening advertisements in theaters, they have a system that produces advertisements in film and delivers them to each theater.

At the present time, advertisements are aired in domestic theaters for about 15 minutes each time, and 30 advertisements are shown for 15 minutes since the airing time of one advertisement is about 30 seconds. Since these 30 advertisements are currently rolled up and displayed on one reel, there is a problem of changing the order of advertisements according to time slots or reworking the entire film when the advertisement is replaced at the request of an advertiser. In other words, if each reel is produced as an independent reel, the consul must replace the reel at the end of each ad. In reality, reel replacement time is inserted between the ad and the repetition of the interruption of the ad. Not only is it out of the demands of consumers, but it also reduces the immersion and concentration of advertising, which actually lowers the effectiveness of advertising.

In particular, when an initial screening decision for a movie is received and an ordered advertisement is made into a film, the current production process makes it difficult to arbitrarily change the arrangement of advertisements or the contents of the advertisements.

Even from the point of view of the theater, the filmmaker must wait for the uninterrupted film screening and advertisement screening because the conventional filmmaker must mount the advertising film on the film projector before the movie starts and then exchange the film for use again. Therefore, there is a need to find a new method in terms of efficient manpower management.

The present invention has the first object to improve the current advertising system in such a movie theater to change the order of the advertisement as desired by the advertiser and to change the advertisement.

The second object of the present invention is to reduce the cost of advertisement screening by avoiding advertising using expensive films.

It is another object of the present invention to change only the screening method for advertisement while maintaining the framework of the conventional film screening screened in the form of a film.

Another object of the present invention is to reduce the management personnel in the theater to achieve management efficiency.

The present invention for achieving this object

An encoding server for converting the advertisement screening object recorded in analog to a medium such as a tape into a digital file; and a schedule server to which an advertisement operation schedule for the digital file encoded by the encoding server is input, and the advertisement recorded in the schedule server. The advertisement server stores a content server storing advertisement data transmitted to a network according to a driving schedule, a distributor receiving advertisement data transmitted from the content server and an advertisement operation schedule, and distributing the advertisement data transmitted through the distributor. It is characterized by consisting of an image transmission server for transmitting to the projector screened according to the schedule and an image transmitter for transmitting the advertising data transmitted from the image transmission server.

The present invention for achieving this object

Converting the advertisement screening object recorded in the medium such as tape into a digital object file in the encoding server;

Transmitting the encoded advertisement object along with an advertisement schedule to a content server through a network;

Distributing the advertisement object transmitted to the content server to the image transmission server of each theater according to the advertisement operation schedule;

And reproducing the transmitted advertisement object with an image transmitter and a sound player.

The present invention may further include a quality control server configured to check whether the digital file encoded and stored in the encoding server is properly encoded.

The present invention may further include a monitoring server that monitors in real time whether the system is operating normally and generates an alert to an administrator when an abnormality occurs.

The encoding server is a system for converting and storing an advertisement tape received from an advertiser or an advertising sales agency into a format that can be reproduced by a video transmission server in a theater, and an image encoding unit for converting image data, an acoustic encoding unit for converting audio data, and the And a storage unit for storing encoded image data and sound data.

Preferably, the picture encoding unit is implemented by a hardware system including a digital video processor for improving video quality, and the sound encoding unit is a Dolby digital encoder for supporting not only stereo but also Dolby 5.1 channels.

The encoding server may process the image encoder and the sound encoder in one encoder, and converts the data encoded by the image encoder and the sound encoder into a third format suitable for transmission and use on a network. It can be provided.

The schedule server is a server for managing an advertisement schedule, and is coupled to a theater management unit that stores movie theaters in each theater and each theater, movies screened in each theater, and broadcast schedules for the movies. It may include an advertiser management unit for storing information about the advertisement and the contract details of the advertisement, and an advertisement schedule management unit for inputting information about the screening order of the advertisement.

The image transmission server may be configured to automatically display the advertisement before the movie screening in conjunction with the film projector driving unit for driving the film projector or may be configured independently. In particular, in a theater equipped with a digital projector, the advertisement schedule controlling the video transmission server and the movie screening schedule can be managed at the same time, so that advertisements and movies can be continuously continuously displayed without manual work such as a projectionist.

The image transmitter is preferably a projector having an operation unit, an input unit, an output unit, etc. in order to receive image data and project the image on a large screen, and a conventional digital projector may be used as it is if a digital projector is provided.

Hereinafter, the present invention will be described in detail through examples.

1 is an overall system configuration diagram according to an embodiment of the present invention, Figure 2 is a configuration diagram of the encoding system, Figure 3 is a system configuration diagram inside the theater.

As shown in FIG. 2, a digital video processor for encoding an image and a Dolby digital encoder for encoding an audio are combined with a VCR into which an advertisement shot by a broadcasting camera is inserted. The encoded result is a Windows Media Format (WMV 9). Is converted to and stored over the network.

The WMV file stored as described above is reproduced by the quality control server as shown in FIG. 4 to check whether sound and images are properly implemented, and the content in error is re-encoded. The contents can be confirmed by a projector or a PDP.

The advertisement data and schedule data thus produced are stored in a content server in a theater through a network, i.e., an Internet backbone network, as shown in FIG. The data stored in this way is transmitted to an image transmitting server for each theater in the theater as shown in FIG. 3 according to the schedule, and is displayed through a projector or the like. At this time, the sound is preferably linked to the Dolby processor in the conventional projection room.

5 is a diagram showing a function mounted on a schedule server according to an embodiment of the present invention. The schedule server registers and manages an advertiser's registration, a contract, a material, and the like, for a theater, a screen, a movie to be screened, and the like. You can register and manage which theaters should be broadcast on which schedules in which theaters.

It is obvious that each of these systems can be equipped with a firewall or VPN to enhance security.

In accordance with the present invention, the theater can reduce the use of bulky and waste-prone film, and the advertiser can not only edit and provide advertisements at his / her own discretion, but also the advertising agency can provide the contents of the contract with the advertiser and the audience. Advertisement order can be arbitrarily changed according to preferences, so an efficient and economical system can be constructed, and in the theater, movie projectors do not have to continuously exchange films, which can improve management efficiency through manpower reduction. There is this.

Claims (9)

An encoding server for converting the advertisement screening object recorded in analog to a medium such as a tape into a digital file; and a schedule server to which an advertisement operation schedule for the digital file encoded by the encoding server is input, and the advertisement recorded in the schedule server. The advertisement server stores a content server storing advertisement data transmitted to a network according to a driving schedule, a distributor receiving advertisement data transmitted from the content server and an advertisement operation schedule, and distributing the advertisement data transmitted through the distributor. Digital advertising system comprising a video transmission server for transmitting to the projector screened according to the schedule and a video transmitter for transmitting the advertising data transmitted from the video transmission server The system of claim 1, wherein the system further comprises a quality management server configured to check whether the digital file encoded and stored in the encoding server is properly encoded. The digital advertising system of claim 1, wherein the system further comprises a monitoring server that monitors in real time whether the system is operating normally and generates a warning to an administrator when an abnormality occurs. The system of claim 1, wherein the encoding server is a system for converting and storing an advertisement tape received from an advertiser or an advertising sales agency into a format that can be played by an image transmission server in a theater. And a sound encoding unit, and a storage unit for storing the encoded image data and sound data. The apparatus of claim 4, wherein the image encoding unit is implemented by a hardware system including a digital video processor for improving video quality, and the sound encoding unit is a Dolby digital encoder for supporting not only stereo but also Dolby 5.1 channels. Digital advertising system characterized in that The schedule management server of claim 1, wherein the schedule server is a server for managing a schedule of advertisements. The theater management unit stores the theaters, the theaters inside each theater, the movies screened at each theater, and the broadcast schedules for the movies. Digital advertising system, characterized in that it comprises an advertiser management unit for storing information about the advertisement and the contract details of the advertisement coupled to the movie, and an advertisement schedule management unit for inputting information about the screening order of the advertisement The digital advertisement system of claim 1, wherein the image transmission server is configured to automatically display advertisements before a movie screening in conjunction with a projector driving unit for driving a digital projector. The digital advertisement system of claim 1, wherein the image transmission server is configured to automatically display an advertisement before a movie screening in conjunction with a projector driving unit for driving a film projector. Converting the advertisement screening object recorded in the medium such as tape into a digital object file in the encoding server; Transmitting the encoded advertisement object along with an advertisement schedule to a content server through a network; Distributing the advertisement object transmitted to the content server to the image transmission server of each theater according to the advertisement operation schedule; And reproducing the transmitted advertisement object with an image transmitter and an audio player.

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