KR100751425B1 - system and method for programming contents for digital theater - Google Patents

Abstract

The present invention relates to a content organization system and method thereof in a digital theater.

In order to organize the content to be shown in the digital theater, the system registers information about the theater and at least one or more theaters associated therewith and registers content related information including content files. Based on the registered information, content organization information is generated which indicates which order is to be shown in which order through which theaters of a given theater, and the content organization information and related content files are displayed on the movie screening device or screening of the theater. Provided by the control unit.

Therefore, it is possible to collectively organize national advertisements, movie trailers, and movie contents for a large number of digital theaters and their theaters remotely through the network.

Content organization, advertisement, digital theater, advertisement log, integrated organization

Description

System and method for programming contents for digital theater

1 is an overall structural diagram based on a connection relationship of a content organization system of a digital theater according to the present invention.

FIG. 2 is a detailed structural diagram of the content organization system shown in FIG. 1.

3 is a detailed structural diagram of the screening control device and the movie screening device shown in FIG.

4 is a flowchart illustrating a process of registering information and organizing advertisements according to an embodiment of the present invention.

5 is an exemplary diagram of a screen displayed for the process illustrated in FIG. 4.

6 is a flowchart illustrating a content organization process according to an embodiment of the present invention.

FIG. 7 is an exemplary view of a screen displayed for the process illustrated in FIG. 6.

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to organizing movie-related content, and to a system and method for organizing and providing a screening list for movie-related contents of a digital theater through a network.

In general, movie screening in the theater uses a film projector to project an analog type film to the screen. Particularly, analog films of separate advertisements, movie trailers, movies, etc. are physically interconnected and screened by a projector, or different films are continuously displayed on a projector to form a combination of contents to be shown. Has come.

Recently, due to the development of digital technology, a digital theater method for producing and displaying movies as digital contents has been proposed. In the digital theater environment, the movie content itself is produced in a digital format, or an analog film source is reproduced as digital content through a digital conversion process and displayed in the theater. With the advent of digital theaters, video contents such as screen advertisements, screen movies, etc. are produced in the form of common standardized digital image files such as MPEG2 or H.264, rather than the conventional analog film forms, and thus, satellite, wired and wireless networks, and Digital media such as digital storage media (such as DVDs and CDs) can be distributed to each theater.

As digital theaters begin to appear, there is a need for systems for combining and organizing film-related content such as advertisements, movie trailers, and movies.

Referring to the related art of content organization for providing various types of contents, there is a 'wired / wireless broadcasting system using a digital board and an advertisement and content delivery method using the same' described in Korean Patent Application Publication No. 2003-0013870. This technology discloses a method of organizing and converting contents and advertisements provided through a wire, and then transmitting and displaying the advertisements and contents at the advertisement time according to the schedule.

In addition, Korean Patent Application Publication No. 2002-0046030 discloses a video information customized transmission relay system and its operating method. This technology allows a user to register video information, video information screening information values related to the date, place, time, and number of times the video information is run on a website operated by an advertising relay, and the web site displays the video information and video information screening information. A method of generating standard format screening data based on a value and managing a screening schedule of the standard format screening data based on the image information screening information value is described.

However, these conventional technologies are related to digital broadcasting, and are not provided independently for each recipient, but for digital broadcasting contents provided collectively to recipients according to a predetermined schedule and providing the contents to users' terminals according to the scheduled schedule. It only describes things.

Therefore, such a conventional technology cannot perform how to manage movie-related contents for each digital theater showing different contents and how to process and display in movie theaters.

Also known in the field of digital theater-related programming, the programming-related technology merely allows the manager of a single theater to assemble and show its own screening sequence for advertisements, movie trailers, and movie content stored inside its theater system. It only describes the time schedule.

Through such a conventional technology, it is not possible to centrally integrate national advertisements, movie trailers, and movie contents for a plurality of remote theaters and theaters in the center. In addition, through the conventional system, there is a problem in that the execution performance of the advertisements and movie trailers that are screened in a remote theater in the center are collected in real time and cannot be aggregated.

Therefore, the technical problem to be achieved by the present invention is to efficiently perform content organization so that the advertisement content and the movie content are screened in an organic connection with respect to at least one theater of the digital theater.

In addition, the technical problem to be achieved by the present invention is to centrally organize the movie-related content for the theater of each digital theater and to control the screening based on this.

In addition, the technical problem to be achieved by the present invention is to efficiently perform the performance calculation for the advertising bonus in each theater of the digital theater.

In order to achieve the above technical problem, the content organization system according to the characteristics of the present invention, the movie theater screening device of the theater screening the movie through the network, and / or the screening of the digital theater connected to the movie screening device to control the movie screening In the system connected to the control device for organizing the content to be screened in the digital theater, Theater system that stores information about the theater and at least one or more theaters associated with the theater; An advertisement database storing advertisement related information including an advertisement content file; An advertisement organizer configured to generate advertisement schedule information indicating which advertisements are to be shown in which order and in which order, based on the information stored in the theater database and the advertisement database, through which theaters of a given theater; And an advertisement programming database in which the advertisement scheduling information is stored. In this case, the advertisement organizer provides the advertisement schedule information and the related advertisement content file to a screening control device or a movie screening device of a corresponding theater, so that the device screens the advertisement based on the advertisement schedule information.

According to another aspect of the present invention, there is provided a method for organizing contents, in a system connected to a movie screening device of a theater for screening a movie through a network, and / or a screening control device of a digital theater connected to a movie screening device to control movie screening. A method of organizing content to be shown in a digital theater, the method comprising: a) registering information about the theater and at least one or more theaters associated therewith; b) registering advertisement related information including advertisement content files; c) generating advertisement scheduling information indicating in which order to display a predetermined advertisement through which theater of a given theater based on the registered information; And d) providing the advertisement listing information and the related advertisement contents file to the screening control apparatus or the movie screening apparatus of the corresponding theater, wherein the advertisement scheduling information corresponds to the name of the theater where the advertisement is to be displayed. At least one of a unique recognition code or a unique recognition code of a theater, a screening episode, and a screening order between advertisements are matched.

According to another aspect of the present invention, a digital theater apparatus is connected to a system for providing information related to a content through a network, and in a digital theater apparatus including at least one theater, movie content to be screened in the theater from the system. A content storage unit receiving and storing a file and an advertisement content file; A movie schedule organizer configured to organize a movie screening schedule in a theater based on a movie content file; A content integration organizing unit for generating a content integration organizing file based on the advertisement programming information provided from the system and the movie screening schedule; And a content screening unit for screening advertisements and movies according to the content integration program file.

Hereinafter, exemplary embodiments of the present disclosure will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present disclosure. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention. Like parts are designated by like reference numerals throughout the specification.

In addition, when a part is said to "include" a certain component, this means that it may further include other components, except to exclude other components unless otherwise stated.

In addition, the term module described herein refers to a unit for processing a specific function or operation, which may be implemented in hardware or software, or a combination of hardware and software. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention.

1 illustrates a connection relationship between a system for organizing contents in a digital theater according to an exemplary embodiment of the present invention.

Content organization system 100 of the digital theater according to an embodiment of the present invention, as shown in the accompanying Figure 1, through a network (including all wired and wireless networks, such as the Internet, wireless communication network, satellite communication network, future network, etc.) 200 It is connected to at least one screening control device (310, ... 30N, hereinafter "300" for convenience). The screening control device 300 is installed in each of a plurality of theaters in remote areas and manages an integrated program for advertisements and movies for lower theaters. The screening control device 300 is connected to at least one screening device 400 that processes screening services of advertisements and movies in each theater scattered in the theater. In addition, it may be connected to an advertiser communication device, a theater manager communication device, or the like.

Meanwhile, FIG. 1 is a multiplex type digital theater having several theaters in one theater, and transmits movie contents in units of theaters through a network, receives movie contents transmitted from each theater, and then lowers them. It shows the connection between the system and the devices based on the screening through the theater. However, the present invention is not limited thereto, and the present invention can be applied to a case in which a theater is composed of only one theater or a theater that does not have a separate screening control device. In this case, the movie screening apparatus 400 illustrated in FIG. 1 may be implemented in a form in which the movie screening apparatus 400 is directly connected to the content organization system 100 through the network 200 without the screening control apparatus 300.

The content organization system 100 having such a connection provides movie-related content to each theater and theater, and provides organization information for screening the movie-related content. The specific structure is shown in FIG.

As shown in FIG. 2, the content organization system 100 according to an exemplary embodiment of the present invention includes an advertisement server 110 that manages advertisements and organizational information to be screened in each theater and theater of a remote location, and each theater of a remote location. And a movie server 120 managing a movie to be screened in the theater.

The advertisement server 110 receives advertisements provided from each advertiser to control the screening through the theater. For this purpose, the advertisement database 110, the advertisement database 112, the advertisement configuration database 113, and the advertisement log database 114 are provided. A theater registration unit 115, an advertisement registration unit 116, an advertisement organization unit 117, an advertisement for recording and managing information stored in the databases 111 to 114, or performing predetermined processing based on the information. It further includes a log aggregation unit 118, and a communication processing unit 119.

The theater database 111 stores information about theaters and theaters managed by the system 100. For example, each of the unique recognition codes of one or more theaters corresponding to the theater's unique recognition codes is respectively supported. It is. The name, location, and number of theaters are stored in correspondence with the theater's unique identification code, and the screen size and grandstand size of the theater are stored in response to the theater's unique identification code.

The advertisement database 112 stores advertisement related information provided for each advertiser. For example, the advertiser name, the advertisement contract name, the advertisement content name, the run-time, the broadcast period, the advertisement content file, and the like are matched with each other and stored. In an embodiment of the present invention, the advertisement includes all advertisement contents other than the screening movie such as general public announcements, promotional materials, and movie trailers, in addition to commercial advertisements.

The advertisement scheduling database 113 stores advertisement schedule information in which advertisements are screened in a predetermined theater or theater. For example, corresponding to the advertisement content name, the unique recognition code of the theater where the advertisement is to be screened or the unique recognition code of the theater, the screening sequence, and the screening order between the advertisements are matched and stored.

The advertisement log database 114 stores advertisement log information according to advertisement screening in a theater or a theater. The advertisement log information will be described later in more detail.

Meanwhile, the theater registration unit 115 registers information about a theater and a lower theater in the theater database 111, and the advertisement registration unit 116 receives advertisement-related information including an advertisement content file from each advertiser, and then the advertisement database 112. Register at

Based on the information stored in the theater database 111 and the advertisement database 112, the advertisement organization unit 117 may provide advertisement programming information indicating which advertisements will be shown in which order in which order through which theaters in the theater. It generates and stores and manages it in the advertisement organization database 113.

The advertisement log aggregation unit 118 receives and aggregates the performance log of the advertisement screening from the movie screening device 400 of the predetermined theater. The performance log for the advertisement screening may be referred to as "advertisement log information", which is generated from the corresponding movie screening apparatus 400 and transmitted to the advertisement server 110 whenever the screening of each advertisement content ends. The advertisement log information includes information such as a theater unique recognition code, a screening episode, an advertisement name, an advertisement start time, and an advertisement end time.

The advertisement server 110 having such a structure processes communication with the screening control device 300 or the movie screening device 400 connected to the network 200 through the communication processing unit 119, and in addition, the advertiser communication device ( (Not shown).

Meanwhile, the movie server 120 manages a movie to be screened at each theater and theater in a remote place. For this purpose, as shown in FIG. 2, the movie database 121, the movie register 122, the movie sender 123, and the communication processor 124.

The movie database 121 stores movie content transmitted through the system 100 and information related thereto. For example, corresponding to the content unique identification code assigned to the movie content, information such as a title, a production company, a distributor, and a movie content file are stored. The movie register 122 receives information about a movie and movie content files from a plurality of movie content providers and registers and manages the movie in the movie database 121.

The movie delivery unit 123 reads a predetermined movie content file from the movie database 121 and transmits it to the screening control device 300 or / and the movie screening device 400. In this case, the movie content file may be encrypted and transmitted. have. In addition, the movie content that satisfies the screening conditions set by each theater and the theater can be transmitted, so that the movie content can be provided only to the theater and the theater where the movie is allowed to be screened for a specific movie.

The communication processing unit 124 processes communication with the screening control device 300 or the movie screening device 400 connected to the network 200, and in particular, the movie content file provided from the film transmission unit 123 may be a predetermined device ( 300 or 400).

In addition, the system may further include an authentication server 130 that determines whether or not the appropriateness in response to the authentication request from the screening control device 300 or the lower movie screening device 400 to accept or reject the authentication. In this case, the movie server 120 may read the movie content file from the movie database 121 and transmit the movie content file to the screening control device 300 or / and the film screening device 400 according to the authentication processing result.

In this embodiment, the information stored and managed in the system 100 is classified and stored into a plurality of databases 111 to 114 and 121, but each database 111 to 114 and 121 is implemented in a form that is included in one database server. For example, the information stored in each database may be stored in a single database, and the like is not limited thereto.

In addition, although the system 100 is implemented in the form including the ad server 110, the movie server 120 and / or authentication server 130, but is not limited to each of the server (110, 120, 130) in an independent system form Can be implemented. In addition, the components of each server are also classified according to their functions, and are not limited to this classification format. That is, in the above structure, the components are classified into the types included in the ad server 110 and the movie server 120, respectively. For example, the theater database 111 included in the ad server 110 may be used. It may be implemented in the form included in the movie server 120.

On the other hand, the screening control device 300 receives the content file and the related information provided from the system 100 having such a structure to control the screening of each movie screening device below.

3 is a diagram showing the structure of a screening control device and a movie screening apparatus according to an embodiment of the present invention.

The screening control device 300 controls the screening of the content of the movie screening device 400 corresponding to the auditorium installed in each of a plurality of theaters in remote locations. To this end, as shown in FIG. 3, the content storage unit 310 receives and stores a movie content file and an advertisement content file to be screened in the lower theater from the system 100, and displays the movie in each lower theater based on the movie content file. A movie schedule organizer 320 for organizing a schedule, an advertisement organization information provided from the system 100, and a content integration organizer 330 for generating a content integration program file based on the movie screening schedule, and a content provider 340. And a communication processor 350 performing communication with the system 100 through the network 200.

The movie scheduler 320 generates movie schedule information by organizing when to screen movie content files through which lower theaters. The movie schedule information is information in which movie titles, movie companies, movie periods, movie times, etc., which are screened match each other, corresponding to the unique recognition codes of the lower theaters.

The movie schedule information generated in this way and the advertisement schedule information provided from the system 100 are combined with each other, and the content integration schedule file generated according to the combination includes at least one advertisement in a screening session of a movie in each lower theater. Indicates whether the image is screened for a predetermined time in a predetermined order.

The content provider 340 finds a movie content file or / and an advertisement content file from the content storage unit 310 and provides it to the movie screening device 400 in response to a movie content file request from the lower movie screening device.

Meanwhile, the movie screening apparatus 400 is installed in a predetermined theater, and screens a movie based on a file transmitted from the screening control apparatus 300 or the system 100 having the structure as described above.

To this end, as shown in FIG. 3, the content storage unit 410 and the content control unit provided from the screening control device 300 receive and store a movie content file and an advertisement content file from the system 100 or the screening control device 300. Content screening unit 420 for displaying the advertising content and movie content according to the programming file, after the completion of the display of the advertising content advertising log processing unit 430 for generating log information on the screened advertising content, and screening control And a communication processor 440 for communicating with the device 300 or the system 100.

The content storage unit 410 may request a file corresponding to the movie content or the advertisement content to be screened in the corresponding theater to the system 100 or the screening control device 300, and stores and manages the files provided accordingly.

In addition, in the case of a single theater or the like, the movie screening apparatus 400 generates a content integration program file based on the advertisement schedule information provided from the movie schedule organizer 450 and the system 100 that organizes the movie schedule itself, and the movie screening schedule. The content integration organizer 460 may be further included. In FIG. 3, the movie scheduler 450 and the content integration organizer 460 of the movie screening apparatus 400 may be selectively included in a solid line.

Meanwhile, the screening control device 300 and the film screening device 400 having the structure as described above may be collectively referred to as a "digital theater device." In the case of a single theater, the digital theater device may include a movie screening device only, and in the case of a single theater, the digital theater device may include a screening control device and a film screening device connected thereto.

In the system 100 and the apparatuses 300 and 400, the communication processing units 119, 350, and 440 transmit and receive information to each other according to various communication interfaces, and such communication techniques may be used by those skilled in the art, and thus detailed descriptions thereof will be omitted.

Next, a method of organizing contents in a digital theater according to an embodiment of the present invention will be described based on the structure.

In order to transmit movie content through the network, the movie server 120 of the system 100 is provided with a movie condition file for screening the movie along with movie content files to be screened by a plurality of movie content providers. In addition, when the administrator of the movie server 120 itself produces a movie content file, the movie condition file is also registered with the movie server 120 while registering the produced movie content file. In addition, the system 100 receives and registers information about a screening control device and a film screening device that can receive movie content through a network.

This registration process may be performed after movie content providers or theater managers access the system 100 directly through the network 200, or based on information provided from the provider or theater managers, the system 100 This registration process may be performed by itself.

4 is a flowchart illustrating an information registration process of a content organization system according to an exemplary embodiment of the present invention, and FIG. 5 illustrates an example of information displayed and provided on a screen during such a registration process.

As illustrated in FIG. 4, the advertisement server 110 transmits information, such as a unique identification code, name, location, screen size, and grandstand size, for the theater and theater through the theater registration unit 115 to the theater database 111. It registers (S100-S110).

In addition, the advertisement server 110 through the advertisement registration unit 116 related information such as advertiser name, advertisement contract name, advertisement content name, advertisement length, advertisement period, and the like, information on the conditions for executing the provided advertisement, Then, the advertisement content file is received and registered in the advertisement database 112 (S120 to S130). The related information, the condition information for executing the advertisement, and the advertisement content file may be collectively referred to as "advertisement related information".

In addition, the advertisement server 110 organizes information such as a theater, a screening sequence, and a screening order between advertisements, in which an advertisement registered through the advertisement organizer 117 is to be screened (S140).

Let us look at this registration process based on FIG. 5 illustrates an example of a registration screen provided from the advertisement server 110 when an advertiser or a system administrator accesses the advertisement server 110 to register advertisement information. Hereinafter, for convenience of description, a person who accesses the system 100 and registers information is referred to as a "user".

When the user connects to request advertisement registration, the advertisement server 110 provides the advertisement registration screen SC1 as illustrated in FIG. 5. The advertisement registration screen SC1 is provided with an input screen SC11 for requesting an advertisement to be screened in a theater of a digital theater. If an advertiser name, an advertisement contract name, an advertisement airing period, etc. are input and the confirmation button SC12 is pressed, the advertisement registration unit 116 stores the input information in the advertisement database 112 and stores the information in the advertisement list screen SC13. Check the box to check the registered information. In this case, a predetermined identification code may be assigned to the registered advertisement information, and advertisement information may be stored and managed in correspondence with the advertisement identification code.

After registering the advertisement information in this way, the user can set which movie to be shown in the theater of which theater. Accordingly, the advertisement list screen SC11 is provided with a theater list screen SC14 that provides theater-related information as shown in FIG. 5. In the theater list screen SC14, the theaters and the screening turn information of each theater registered in the theater database 111 are provided.

When the user selects a specific advertisement to be organized on the advertisement list screen SC13, selects a theater and a screening session where the advertisement is desired to be screened on the theater list screen SC14, and then presses the confirmation button SC16, the advertisement server 110 is selected. The advertisement organization unit 117 of FIG. 3 matches the selected theater unique recognition code and the screening sequence corresponding to the identification code of the advertisement, and stores the matching advertisement code in the advertisement organization database 113. The advertisement display period of the advertisement is displayed on the advertisement schedule screen SC15 based on the advertisement broadcasting period corresponding to the advertisement from the advertisement database 112. In the advertisement schedule screen SC15, the advertisement screening period is displayed in a bar form according to the airing period of the corresponding advertisement, so that the user can easily recognize the screening period. Through this process, the user can select a theater to be screened for each registered advertisement and the screening cycle, and the selected information is stored in the advertisement organization database 113.

Then, when the user clicks on a specific screening screen of the theater list screen SC14, the ad organizer 117 reads the ads organized to be screened in the screening screen from the ad scheduling database 113 to ad list screen ( SC2). On the advertisement list organization screen SC2, advertisements to be screened in the screening session of the theater are displayed in the order of screening, and in particular, the screening start date and the screening end date are displayed for each advertisement. In the advertisement list organization screen (SC2) displayed as described above, the user can modify the information organized, the advertisement screening sequence (SC21), the screening start date (SC22), the screening end date (SC23) and the confirmation button (SC24) When pressed, the advertisement organization unit 116 updates the advertisement organization database 113 based on the modified information.

Ad scheduling information for each of the registered ads is generated through the process as described above, the ad server 110 as shown in FIG. Through () to the screening control device 300 and / or movie screening device 400 of the predetermined theater (S150 ~ S160).

Meanwhile, the movie server 120 registers information on a unique identification code, a title, a production company, a distributor, a screening period, and the like for the movie to be transmitted through the movie registration unit 122 and a movie content file corresponding thereto in the movie database 121. (S170 to S190).

In addition to the movie content file registered above, theaters and theaters to be screened may be designated and screening conditions such as a screening period and a screening frequency may be additionally registered. Thereafter, the movie server 120 may provide predetermined movie content to the screening control device 300 or the film screening device 400 based on the screening condition, or the request of each device 300 or 400 regardless of the screening condition. According to the present invention, predetermined movie content may be provided.

Next, a description will be given of a process of integrally organizing the contents in a predetermined device of the theater based on the advertisement programming information and the contents generated as described above.

6 sequentially shows a content organization process performed in the screening control device or the movie screening device. Here, the case where the theater contains a plurality of lower theaters rather than a single theater will be described as an example.

The screening control device 300 of a predetermined theater receives movie content to be provided to the movie server 120 to be displayed in all lower theaters which are managed by itself, or provides movie content automatically provided from the movie server 120 according to setting conditions. It is received and stored in the content storage unit 310 (S300). In addition, the screening control device 300 receives the registered advertisement content and the advertisement organization information as described above from the advertisement server 110 and stores it in the content storage unit 310 (S310).

On the other hand, the movie schedule organizer 320 of the screening control device generates a movie schedule indicating how to screen the movie content provided from the movie server 120 through the lower theaters (S320). Such a movie schedule may be automatically generated through a separate generation program or manually generated according to a theater manager's input.

7 is a diagram illustrating an example of information displayed through the screening control device when the theater manager wants to generate a movie schedule.

The movie scheduler 320 of the screening control device 300 organizes a lower screening theater, a screening session, a screening period, a screening time, and the like for screening the corresponding film for each film according to information input from the outside.

In detail, when the theater manager connects to the screening control device 300, the movie scheduler 320 may provide a movie scheduler screen SC3 as shown in FIG. 7. On the movie schedule screen SC3, a movie list SC31 for movie content provided from the movie server 120 is displayed, and a movie theater, a screening session, a screening start date, a screening end date, a screening time, etc., for screening each movie content are displayed. Selectable screens SC32 to SC35 are displayed together. The movie list SC31 is generated based on the movie content stored in the content storage unit 310.

On the movie schedule screen (SC3), the administrator selects a predetermined movie (e.g., Old Boy), and then selects a theater to be screened and a screening session (SC32), and a screening start date (SC33) and screening end date (SC34). After inputting each screening time SC35 and pressing the confirmation button SC36, the movie scheduler 320 generates a movie schedule by matching the inputted information about the selected movie. Through this process, movie schedule information of all movies included in the movie list is generated.

As described above, when movie schedule information about all the movies to be shown in a given theater is generated, the content integration organizing unit 330 of the screening control device 300 is provided from the advertisement server 110, as shown in FIG. By combining the received advertisement schedule information and the movie schedule information, to generate a content integration program file combining the advertisement and the movie to be screened in the screening of the particular theater (S330).

The content coordination file is shown in the coordination file SC4 of FIG. 7, in two screening sessions starting at 10:00 in one theater of theater 3 (3). The advertisement scheduling information and the movie schedule information are combined with each other so that the advertisement 4) is screened for a predetermined time according to the setting order, and then the predetermined movie content (e.g., Old Boy) is displayed at the predetermined screening time.

Thereafter, when the content integration organizing unit 330 of the screening control device 300 is required to screen a movie at a screening session of a specific theater according to the content integration program file, the content screening of the movie screening device 400 of the corresponding theater is screened. The unit 420 is driven to sequentially display advertisements and movie contents according to the file. That is, the content integration organizing unit 330 of the screening control device 300 provides the corresponding advertisement content and the movie content to the movie screening device 400 in advance and stores them in the content storage unit 410 of the movie screening device 400. After that, the advertisement and the movie may be controlled to be screened at a predetermined time, or the advertisement and the movie content may be read from the content storage unit 310 and provided to the movie screening device 400 at a predetermined time. .

Accordingly, the content screening unit 420 of the movie screening device 400 of the predetermined theater screens the advertisement and the movie content provided from the own content storage unit 410 or the screening control device 300 in the set order (S340). .

Then, when the content screening is started by the content screening unit 420, the advertisement log processing unit 430 of the movie screening unit 400, each time the screening of each advertising content is finished, the screening session, screening session, advertisement name, advertisement start time And generating and recording advertisement log information including information such as advertisement end time. When all the screening of the advertisement content is finished, the generated advertisement log information is transmitted to the advertisement server 110 through the communication processor 440 (S350 to S360).

The advertisement log aggregation unit 118 of the advertisement server 110 collects the advertisement log information provided from the movie screening device 400 of each theater as described above and stores the advertisement log information in the advertisement log database 114, and later stores the advertisement log database ( On the basis of the advertisement log information stored in 114), it is possible to aggregate and manage various advertisement results by advertisements, theaters, and dates (S370 to S380). The advertising results are printed as a report so that users can easily check the status of advertisement screening.

On the other hand, if the theater is a single theater, as described above, the movie screening device 400 itself, without the screening control device 300, the movie and content receiving and storing, ad scheduling information storage, movie schedule generation, content integration Each of the programming files is generated, and advertisement log information about the screened advertisement content is generated and transmitted to the advertisement server 110.

In addition, in the above embodiment, the content organization system 100 is implemented in a form including both the ad server 110 and the movie server 120, the ad server 110 and the movie server 120 in an independent system form It may be implemented.

In addition, in the above embodiment, the content integration program file is generated by the screening control device 300 or the movie screening device 400 of the theater. Alternatively, the system 100 may generate the content integration program file. For example, when the screening control device 300 or the movie screening device 400 of each theater organizes a movie schedule and provides corresponding information to the system 100, the system 100 determines the movie schedule information and advertisement. By integrating the organization information, it is possible to generate a content integration organization file combining a movie and an advertisement to be screened in the screening session of a particular theater. In this case, the advertisement server 110 or the movie server 120 of the system 100 may be implemented in a form including a content integration organizing unit for generating a content integration organization file as described above. Those skilled in the art can devise that the system 100 generates the content integration file based on the above-described embodiment, and thus detailed description thereof will be omitted.

Although specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention. For example, the above registration and content organization process may be implemented in the form of a program stored in a computer-readable recording medium. The recording medium may include any kind of recording device that stores data that can be read by a computer. For example, a CD-ROM, a magnetic tape, a floppy disk, and the like may be used. Included is implemented in the form of).

Although the preferred embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

As described above, according to an exemplary embodiment of the present invention, digital movie contents can be easily transmitted to various devices such as theaters and lower theaters through a network. In addition, the network for digital theaters can be organized collectively for a number of remote theaters and theaters nationwide advertising, movie trailers, and movie content.

In addition, the manager of the unit theater merely by organizing the time schedule of the movie to be screened in the lower theater, the schedule and the centrally provided advertising organization is automatically integrated, thereby providing ease and convenience of content management. .

In addition, the execution performance for advertisements performed in remote theaters can be collected in real time, and various aggregations can be made based on the collected information. Thus, more efficient advertising or trailers can be provided.

Claims (16)

In a system for organizing content to be screened in the digital theater, connected to the movie screening device of the theater screening the movie through the network, or the screening control device of the digital theater connected to the movie screening device to control the film screening, A theater database that stores information about a theater and at least one theater below it; An advertisement database storing advertisement related information including an advertisement content file; On the basis of the information stored in the theater database and the advertisement database, advertisement schedule information indicating in which order to display a predetermined advertisement through which theater in a given theater is generated, and generates the advertisement schedule information and related advertisement contents. Providing the file to the screening control device or the movie screening device of the corresponding theater advertising organization; An advertisement listing database in which the advertisement listing information is stored; A movie database in which movie related information including a movie content file is stored; And Movie transmission unit for reading a predetermined movie content file from the movie database to provide to the screening control device or movie screening device Organizing system comprising a. delete The method of claim 1 The advertisement listing information is matched to at least one of a unique recognition code of a theater where a advertisement is to be screened or a unique recognition code of a theater, a screening session, and a mutual screening sequence corresponding to an advertisement content name, and recorded in the advertisement programming database. Content organization system characterized by. The method of claim 1 An advertisement log counting unit configured to receive and aggregate advertisement log information provided according to the advertisement screening from the screening control device or the movie screening device; And Ad log database that stores the ad log information according to the advertisement screening in the theater or theater More, The advertisement log information is a content organization system comprising at least one of a unique recognition code, the screening session, the advertisement name, the advertisement start time, the advertisement end time of the theater where the advertisement was screened. delete delete In a digital theater device connected to a system for providing information related to content through a network and including at least one theater, A content storage unit for receiving and storing a movie content file, an advertisement content file, and advertisement schedule information to be screened in a theater from the system; A movie schedule organizer configured to organize a movie screening schedule in the theater based on the movie content file; A content integration organizing unit for generating a content integration organizing file based on the advertisement programming information provided from the system and the movie screening schedule; And Content screening unit for screening advertisements and movies according to the content integration program file Digital theater device comprising a. The method of claim 7, It further comprises an advertisement log processing unit for generating the advertisement log information according to the advertisement screening to provide to the system, wherein the advertisement log information is a unique recognition code, screening session, advertisement name, advertisement start time, advertisement Digital theater device including at least one information of the end time. The method of claim 7, The advertisement listing information is matched with at least one of a unique recognition code of a theater where a advertisement is to be screened, a unique recognition code of a theater, a screening session, and a screening order between advertisements corresponding to the name of an advertisement content. And the movie schedule information corresponds to at least one of a movie title, a screening company, a screening period, and a screening time corresponding to a unique recognition code of a theater. In a digital theater device connected to a system for providing information related to content through a network and including at least one theater, A content storage unit for receiving and storing a movie content file, an advertisement content file, and advertisement schedule information to be screened in the theater from the system; A movie schedule organizer that organizes a movie screening schedule in a theater based on the movie content file, and Content integration program unit for generating a content integration program file based on the advertisement program information and the movie screening schedule provided from the system A screening control device for controlling a screening of the movie at the theater; And At least one movie screening device that performs movie screening at a given theater Including The movie screening device A content screening unit for screening advertisement content and movie content provided from the system or the screening control device in the theater according to a content integration program file provided from the screening control device; After the screening of the advertising content is finished, the advertisement log processor for generating log information on the screened advertising content to provide to the system Digital theater device comprising a. In a digital theater device connected to a system for providing information related to content through a network and including at least one theater, A screening control device including a first content storage unit configured to receive and store a movie content file, an advertisement content file, and advertisement schedule information to be screened in a theater from the system; And A second content storage unit receiving and storing advertisement content and movie content from the system or the screening control device; A movie schedule organizer configured to organize a movie screening schedule in the theater based on the movie content file; A content integration organization unit for generating a content integration organization file based on the advertisement organization information provided from the system or the screening control device and the movie screening schedule; A content screening unit for displaying advertisement content and movie content stored in the second content storage unit in the theater according to the content integration organizing file; After the screening of the advertising content is finished, the advertisement log processor for generating log information on the screened advertising content to provide to the system At least one movie screening device comprising a Digital theater device comprising a. In a method of organizing content to be screened in a digital theater in a system that is connected to a movie screening device of a theater screening a movie through a network, or a screening control device of a digital theater connected to the film screening device to control movie screening, a) the system registering information in a related database about the theater and at least one or more theaters associated therewith; b) registering, by the system, advertisement related information including an advertisement content file in a related database; c) generating, by the system, advertisement listing information indicating, in what order, at which times, through which theaters in a given theater, the advertisements are arranged based on the registered information; d) providing, by the system, advertisement schedule information and related advertisement content files to the screening control device or the movie screening device of the corresponding theater; e) registering, by the system, movie-related information including movie content files in an associated database; And f) providing the movie content file to a predetermined screening control device or a movie screening device by the system. Including, And the related advertisement content file is integrated with the movie content file and is displayed in accordance with the advertisement schedule information in the screening control device or the movie screening device. The method of claim 12, And the advertisement listing information is matched with at least one of a unique recognition code of a theater where a advertisement is to be displayed or a unique recognition code of a theater, a screening session, and a screening order between advertisements corresponding to an advertisement content name. The method of claim 12, Generating, by the screening control device or movie screening device, a movie schedule for screening the movie based on the movie content file provided from the system; Generating a content integration program file by integrating the generated movie schedule and the advertisement program information by the device; And Displaying, by the device, a corresponding advertisement and a movie according to the contents integration file; Content organization method further comprising. The method of claim 14, And receiving, by the system, advertisement log information provided according to the advertisement screening from a screening control device or a movie screening device, and counting the advertisement log information. The advertisement log information is a content organization method comprising at least one of a unique recognition code, the screening session, the advertisement name, the advertisement start time, the advertisement end time of the theater where the advertisement was screened. A computer-readable recording medium which records a program for executing the method according to any one of claims 12 to 15.

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