JP2007116614A - Moving video distribution system and access invitation method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a structure which invite access to a specific site during a moving video reproduction without being restricted by an apparatus. <P>SOLUTION: A recommendation server 200 has a contents storage section which accumulates a moving video contents including, at least as meta-information, link information including a URL of an electronic transaction server 300 showing an ID of the recommendation server 200 that is a linking agency, and an output timing information showing the output timing of the above-mentioned link information under the reproduction of a moving video contents. To the user terminal, the moving video contents stored in the above-mentioned contents storage section is transmitted together with the above-mentioned meta-information. The user terminal has a function to analyze the above-mentioned metal-information, reproduces the moving video contents, outputs the information about tie-up site to a display device 400 at the timing set to the above-mentioned output timing information, and invites the linking with the electronic transaction server 300. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a moving image distribution system, a device used therefor, a program, and an access invitation method, and more particularly, a moving image distribution system capable of inviting connection to a site during reproduction of a moving image, a device used therefor, a program, and an access invitation method About.

  Affiliate models that recommend and introduce their products / services at affiliated sites, and users who view the site purchase products, are becoming more established. Many have also been proposed. For example, Japanese Patent Laid-Open No. 2003-288530 gives a reward to the owner of an affiliate site when the user who browsed the affiliate site did not directly purchase but finally made a purchase. Affiliate system that can do this is introduced.

JP 2003-288530 A

  As described above, most affiliate systems have a banner (including flash banner and GIF animation banner) or link on still image content, and the advertising effect largely depends on the still image content itself. There is a problem that.

  Considering the widespread use of broadband environments in the future, video content is expected to become more familiar. Video content already has a rich library of movies, anime, TV programs, promotional videos, etc., and it is not uncommon for the products and services introduced in the content to create a trend. If such video content is used, it is thought that an efficient affiliate model can be built, but a mechanism that can be attracted to related sites related to the playback content during playback of the video content has not yet been established. Is the current situation.

  If the playback device of the video content is a general personal computer (hereinafter referred to as a PC), when browsing the video, by opening another window such as a menu screen, It is possible to attract from a window to another site.

  However, considering that a general set-top box (hereinafter referred to as STB) is used as a moving image content playback device, it is impossible to open another window during the playback of the moving image as described above. It becomes possible. For this reason, in the STB, there is a problem in that a method of displaying still image contents with banners and links and browsing related sites after moving image reproduction ends is unavoidable.

  The present invention has been made in view of the above circumstances, and the object of the present invention is to provide a mechanism capable of inducing access to a specific site during video playback without being restricted by user equipment. It is to provide.

  According to the first aspect of the present invention, the communication unit that receives the moving image content and the received moving image content are reproduced, and the meta information included in the moving image content is analyzed and displayed in a predetermined area of the display device. A user terminal comprising a control unit and an operation unit that accepts a selection confirmation operation for an image or text displayed in the predetermined area, and a URL (Uniform) of a partner site including at least a link source ID as the meta information A content storage unit that stores video content including link information including information on the Resource Locator) and the partner site, and output timing information indicating an output timing of the link information during playback of the video content, and the user In response to a request from the terminal, the motion stored in the content storage unit And a transmission control unit that transmits the image content together with the meta information, and is configured to connect the server device to play the moving image content at the user terminal and at the timing determined in the output timing information. There is provided a moving image distribution system capable of outputting an image or text relating to a partner site and inducing access to the partner site using the URL, and an apparatus and program for realizing the system.

  Further, according to the second aspect of the present invention, a communication unit that receives link information including URL (Uniform Resource Locator) of an affiliated site including video content and a link source ID and an image or text relating to the affiliated site, A user terminal comprising: a control unit that reproduces the received moving image content and displays an image or text in a predetermined area of a display device; and an operation unit that receives a selection confirmation operation for the image or text displayed in the predetermined area A content storage unit that stores at least video content, link information, and output timing information indicating the output timing of the link information during playback of the video content, and a request from the user terminal In response to the motion stored in the content storage unit. A transmission control unit that transmits the link information according to the output timing information, and is configured to connect the server device to play the moving image content on the user terminal, A video distribution system capable of outputting an image or text relating to the affiliated site at a timing determined in the output timing information and inviting access to the affiliated site using the URL, an apparatus for realizing the system, and A program is provided.

  According to a third aspect of the present invention, there is provided an access attraction method that can be implemented using each of the moving image distribution systems.

  According to the present invention, it is possible to display information related to a link destination in real time during reproduction of moving image content and to attract user access.

Next, the best mode for carrying out the present invention will be described in detail with reference to the drawings.
FIG. 1 is a diagram showing the configuration of an affiliate system using moving image content according to the first embodiment of the present invention. Referring to FIG. 1, a moving image distribution system including a user terminal 100, a display device 400, and a recommendation server 200 connected to each other via a network 500 such as the Internet, and an electronic commerce server ( A partner site) 300 is shown.

  As the user terminal 100, various information processing apparatuses including a display device such as a PC or a mobile phone can be assumed. In the present embodiment, the user terminal 100 is connected to the display device 400 such as a television. A description will be given assuming that the information processing apparatus is a simple information processing apparatus such as a connected or built-in STB.

  The user terminal 100 includes a communication unit 110, a control unit 120, and a display control unit 130, and stores a browser program in a memory (not shown), and a recommendation server 200 and an electronic commerce server ( It has a function of communicating with the partner site) 300 and the like, and displaying the content received from these on the display device 400.

  Further, in a memory (not shown) of the user terminal 100, a function of analyzing the meta information of the moving image content transmitted from the recommendation server 200, a function of performing display according to the analysis result, and a user for the display content A program for realizing a function for performing an operation corresponding to an operation performed from is stored and can be executed by the control unit 120.

  The recommendation server 200 is an information processing apparatus represented by a Web server or the like, and includes a content storage unit 210, a control unit 220, and a transmission control unit 230. A memory (not shown) of the recommendation server 200 stores a program that realizes a function of communicating with the user terminal 100, the electronic commerce server (partner site) 300, etc. via the network 500, and a function of storing and managing moving image content. ing.

  Meta information is given to the moving image content stored in the content storage unit 210 of the recommendation server 200. The meta information includes link information including the URL of the electronic commerce server (affiliated site) 300 to which the recommended server ID (affiliate ID) that is the link source is added and information (images, text) about the electronic commerce server (affiliated site) 300. And output timing information indicating the output timing of the link information during reproduction of moving image content (images related to affiliated sites during reproduction of moving image content, text display start time / end time).

  The electronic commerce server (partner site) 300 is a server constituting a so-called shopping site having a function of communicating with the user terminal 100, the recommendation server 200, and the like via the network 500, a settlement function, and the like.

  The display device 400 is a display device typified by a television or the like, and is connected to the user terminal 100 through a general analog interface such as the NTSC system or a digital interface, and has a function of displaying an image. In addition to the content playback area 401, an affiliated site information display area 402 is provided on the screen of the display device 400. It should be noted that the image and text displayed in the affiliated site information display area 402 need only be visible, and the content reproduction area 401 and the affiliated site information display area 402 do not need to be separated. In addition, the partner site information display area 402 may be overlapped.

  Next, the operation of the video distribution system according to the present embodiment will be described in detail with reference to the drawings. In the following description, it is assumed that the electronic commerce server (partner site) 300 is the partner of the recommendation server.

  FIG. 2 is a flowchart showing a process from the start of access to the recommendation server 200 until the link information is displayed on the display device 400 and the access to the electronic commerce server (partner site) 300 is performed. Referring to FIG. 2, when a user accesses the recommendation server 200 via the network 500 using the user terminal 100, a menu screen is transmitted from the recommendation server 200 (step A001).

  When the user selects the moving image content stored in the content storage unit 210 using the user terminal 100 according to the menu screen, the control unit 220 of the recommendation server 200 receives the user via the transmission control unit 230. The selected moving image content is transmitted to the terminal 100. The user terminal 100 receives the transmitted moving image content at the communication unit 110 (step A002).

  Note that the distribution of the moving image content may be performed by distributing the moving image content main body and the meta information in a batch, or may be performed by streaming distribution.

  Subsequently, the user terminal 100 analyzes the meta information of the received moving image content in the control unit 120 and indicates the display start time and end time of the URL, display information (image / text related to the affiliated site), and display information. Output timing information is acquired (step A003).

  Subsequently, the control unit 120 of the user terminal 100 outputs the received moving image content to the display device 400 via the display control unit 130, and reproduces the moving image content in the content reproduction area 401 (step A004).

  During the reproduction of the moving image content, the user terminal 100 compares the accumulated reproduction time with the display start time of the display information acquired in step A003, and determines whether or not link information or the like should be output (step A005). ). Here, when there is link information or the like to be output, the user terminal 100 instructs the display control unit 130 to display the display information, and the display control unit 130 displays the display device that is reproducing the moving image content. Display information is displayed in the affiliated site information display area 402 provided in a part of the 400 screen (step A006). At this time, an image or text displayed as display information is output in such a manner that it can be selected by, for example, a cursor key or the like and can be confirmed by pressing a predetermined button.

  Further, during the reproduction of the moving image content, the user terminal 100 also compares the accumulated reproduction time with the display end time of the display information acquired in step A003, and determines whether or not to end the output of the display information. (Step A007). Here, when there is display information or the like to be output, the user terminal 100 instructs the display control unit 130 to end the output of the display information, and the display control unit 130 reproduces the moving image content. The display of the display information displayed in the affiliated site information display area 402 of the display device 400 is terminated (step A008).

  The user terminal 100 monitors whether or not the display information displayed on the display device 400 as described above has been selected / confirmed (link activation) (step A009). When a confirmation (link activation) operation is performed, the control unit 120 of the user terminal 100 stops the reproduction of the moving image content, and uses the URL acquired in step A003 to the electronic commerce server (partner site) 300. Is started (step A013). Thereafter, when the result of the electronic commerce between the electronic commerce server (partner site) 300 and the user terminal 100 is a predetermined charging target, the ID (affiliate) of the recommended server added to the URL transmitted from the user terminal 100 ID) is performed, and payment to the operator side of the recommendation server 200 is performed.

  The user terminal 100 continues the above processing until a reproduction stop operation is performed by the user or until the reproduction of the operation content is completed (step A010).

  When the reproduction stop operation is performed by the user or the reproduction of the operation content is completed, the control unit 120 of the user terminal 100 displays the display information acquired in step A003 via the display control unit 130 again. 400 is displayed (step A011). Since the reproduction of the operation has ended at this time, the display information output position may not be the affiliated site information display area 402.

  Even when display information or the like is displayed on the display device 400 in step A011, the user terminal 100 receives selection / determination (link activation) of display information for a predetermined time (step A012). When a confirmation (link activation) operation is performed, as in step A013, the control unit 120 of the user terminal 100 starts access to the electronic commerce server (partner site) 300 using the corresponding URL. (Step A014).

  In the above-described steps A013 and A014, when the display information is selected / confirmed (link activation), it has been described that the access to the electronic commerce server (partner site) 300 is immediately started. Like the bookmark, the URL of the electronic commerce server (partner site) 300 may be stored in the user terminal 100 so as to be callable.

  As described above, this embodiment implements a mechanism for attaching meta information to video content and encouraging access to affiliate sites without interrupting playback of the video content. A moving picture affiliate model using an information processing apparatus has been realized.

  In addition, as is clear from the description of the present embodiment, it is possible to purchase items such as clothing and furniture of the same type as those used in dramas and movies on the spot. In addition, it is possible to create new product planning and sales opportunities. In addition, it is clear that the content distribution by the recommendation server will bring a large amount of affiliate income by appropriately embedding meta information according to the content to be distributed.

  Subsequently, a second embodiment of the present invention in which a plurality of pieces of link information and the like can be set as meta information in one moving image content will be described in detail with reference to the drawings. FIG. 3 is a diagram illustrating a configuration of a recommendation server and meta information according to the second exemplary embodiment of the present invention. Other configurations are the same as those in the first embodiment described above, and are therefore omitted.

  Referring to FIG. 3, the recommendation server 200 of the present embodiment is characterized by the meta information 212 stored in the content storage unit 210, and URL, display information (partner site X , Y information), display start time, display end time, and a set of supplementary information (x1 to x5, y1 to y5) can be defined.

  Therefore, the user terminal 100 can execute display start and display end control of information regarding two affiliated sites at the timing set for each affiliated site in the same link information display process as in FIG. Yes.

  Since information about a plurality of partner sites is set, the redisplay after reproduction of the moving image content as in step A011 in FIG. 2 is performed in the form of a list of link destinations listing a plurality of link destinations.

  Further, the supplementary information x5 and y5 described above is information for supplementing display information (information on the affiliated sites X and Y), for example. The supplementary information x5 and y5 cannot be displayed due to space reasons during reproduction of the video content. Information displayed in the supplementary explanation column of the list.

  As described above, it is possible to introduce a plurality of partner sites within the allowable range of the video content length, and by displaying the linked list for a predetermined time after playback of the video content, It is possible to provide an opportunity to select partner sites to be accessed.

  In the first and second embodiments described above, meta information is analyzed on the user terminal side, but meta information or information associated with moving image content is analyzed on the recommendation server side, and link information and the like are transmitted. By controlling the timing, it is also possible to display at any timing such as link information.

  Hereinafter, a third embodiment in which link information and the like are displayed led by the recommendation server as described above will be described with reference to the drawings. FIG. 4 is a flowchart showing the process from the start of access to the recommendation server until the link information is displayed on the display device 400 and the access to the electronic commerce server (partner site) 300 is performed. The process surrounded by, represents the operation of the recommendation server 200, and the process surrounded by a dotted line represents the operation of the user terminal 100.

  Referring to FIG. 4, when a user accesses the recommendation server 200 via the network 500 using the user terminal 100, a menu screen is transmitted from the recommendation server 200 (step B001).

  When the user selects the moving image content stored in the content storage unit 210 using the user terminal 100 according to the menu screen, the control unit 220 of the recommendation server 200 receives the user via the transmission control unit 230. The selected moving image content is transmitted to the terminal 100. The user terminal 100 receives the transmitted moving image content at the communication unit 110 (step B002).

  Note that the distribution of the moving image content may be performed by batch distribution of only the moving image content main body or by streaming distribution.

  Subsequently, the recommendation server 200 analyzes the meta information of the moving image content selected in step B002, and outputs output timing information indicating the URL, display information (image / text related to the affiliated site), display start time and end time of the display information. Is acquired (step B003).

  Subsequently, the user terminal 100 reproduces the received moving image content via the display control unit 130 (step B004).

  The elapsed time is also measured on the recommendation server 200 side, and it is determined whether the URL and display information should be output (transmitted) using the output timing information acquired in Step B003 (Step B005). When the display start time has arrived, the recommendation server 200 instructs the transmission control unit 230 to transmit the URL and display information, and the transmission control unit 230 instructs the user terminal 100 to display the URL and the display information. Display information is transmitted (step B006). Similar to the first embodiment, the user terminal 100 displays the received display information in the affiliated site information display area 402 of the display device 400 that is reproducing the moving image content.

  In addition, it is also determined whether or not the display end time of the display information has arrived (step B007). If the display end time has arrived, the recommendation server 200 displays a display to the transmission control unit 230. The transmission control unit 230 is instructed to transmit an information display end instruction, and transmits a display information display end instruction to the user terminal 100 (step B008). The user terminal 100 that has received the display end instruction of the display information ends the display of the display information displayed in the affiliated site information display area 402 of the display device 400 during the reproduction of the moving image content, as in the first embodiment.

  As with the first embodiment, the user terminal 100 that is displaying information related to the affiliated site selects and confirms (link activation) the image and text displayed in the affiliated site information display area 402 of the display device 400. Is monitored (step B009). When the confirmation (link activation) operation is performed, the control unit 120 of the user terminal 100 stops the reproduction of the moving image content and starts to access the electronic commerce server (partner site) 300 (step B013). .

  The user terminal 100 continues the above processing until a reproduction stop operation is performed by the user or until the reproduction of the operation content is completed (step B010).

  Even when the reproduction stop operation is performed by the user or the reproduction of the operation content is completed, the control unit 220 of the recommendation server 200 transmits the link information acquired in step B003 to the user terminal 100 again (step B011). ). The user terminal 100 causes the display device 400 to display the received display information and the like again. Again, if there are a plurality of received display information, the display information is redisplayed in the form of a linked list that lists them.

  Thereafter, the user terminal 100 accepts selection / confirmation (link activation) of an image or text displayed in the affiliated site information display area 402 of the display device 400 for a predetermined time (step B012). When a confirmation (link activation) operation is performed, the control unit 120 of the user terminal 100 starts access to the electronic commerce server (partner site) 300 (step B014) as in step B013.

  Although the preferred embodiments of the present invention have been described above, the technical scope of the present invention is not limited to the above-described embodiments, and invites access to affiliated sites in parallel with the playback of video content. Various modifications and replacements can be made without departing from the gist of the present invention in which information is displayed at an accurate timing and a connection operation from a user to a partner site or a bookmark storage operation is accepted. Needless to say. For example, in each of the above-described embodiments, the STB (user terminal) connected to the display device 400 is used as the user terminal. However, the display device 400 and the STB (user terminal) function are integrated. It is also possible to use integrated devices and mobile phone terminals.

  As is clear from the description of each embodiment described above, the present invention can be applied not only to affiliates based on moving image content but also to real-time IP broadcasting by appropriately editing meta information on the recommendation server 200 side. Is possible. More simply, it is possible to realize a television shopping program that can be attracted to the electronic commerce server immediately during the broadcast or immediately after the broadcast ends.

It is a figure showing the structure of the affiliate system using the moving image content which concerns on the 1st Embodiment of this invention. It is a flowchart showing operation | movement (The process until link information is displayed and access to an affiliate site is performed) of the moving image delivery system which concerns on 1st Embodiment of this invention. It is a figure showing the structure of the recommendation server and meta information which concern on the 2nd Embodiment of this invention. It is a flowchart showing operation | movement (The process until link information is displayed and access to an affiliate site is performed) of the moving image delivery system which concerns on the 3rd Embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 User terminal 110 Communication part 120 Control part 130 Display control part 200 Recommendation server 210 Content storage part 211 Movie content 212 Meta information 220 Control part 230 Transmission control part 300 Electronic commerce server (affiliation site)
400 display device 401 content playback area 402 affiliated site information display area 500 network

Claims (18)

A communication unit that receives moving image content, a controller that reproduces the received moving image content, analyzes meta information included in the moving image content, and displays the meta information in a predetermined area of the display device, and is displayed in the predetermined area An operation unit that accepts an image or text selection confirmation operation, and a server device connectable from a user terminal,
As the meta information, at least the URL (Uniform Resource Locator) of the affiliated site including the link source ID, the link information including information on the affiliated site, and the output indicating the output timing of the link information during reproduction of the video content A content storage unit that stores video content including timing information;
A transmission control unit that transmits the moving image content stored in the content storage unit together with the meta information in response to a request from the user terminal;
Playing the video content on the user terminal, outputting an image or text relating to the affiliated site at a timing determined in the output timing information, and inviting access to the affiliated site using the URL;
A server device. A communication unit that receives video content and URL (Uniform Resource Locator) of the affiliated site including the link source ID and link information including an image or text related to the affiliated site, and reproduces the received video content and displays A server device connectable from a user terminal comprising: a control unit that displays an image or text in a predetermined area; and an operation unit that receives a selection confirmation operation for the image or text displayed in the predetermined area,
A content storage unit that stores and associates at least video content, the link information, and output timing information indicating an output timing of the link information during playback of the video content;
A transmission control unit that transmits the moving image content stored in the content storage unit in response to a request from the user terminal, and that transmits the link information according to the output timing information,
Playing the video content on the user terminal, outputting an image or text relating to the affiliated site at a timing determined in the output timing information, and inviting access to the affiliated site using the URL;
A server device. After the reproduction of the video content on the user terminal, a link destination list is generated using all link information associated with the video content, transmitted to the user terminal, and again to the partner site Attracting access to the
The server device according to claim 1 or 2, wherein As meta information, at least URL (Uniform Resource Locator) of the affiliated site including the link source ID, link information including information related to the affiliated site, and output timing indicating the output timing of the link information during reproduction of the video content A content storage unit that stores video content including information, and a transmission control unit that transmits the video content stored in the content storage unit together with the meta information in response to a request from a user terminal. A user terminal that can be connected to the device,
A communication unit that receives meta information together with the moving image content from the server device;
A controller that reproduces the received moving image content, analyzes the received meta information, and performs display in a predetermined area of the display device at a timing determined in the output timing information;
An operation unit that receives a connection request to the affiliated site using the URL by an operation of selecting and confirming an image or text displayed in the predetermined area;
A user terminal characterized by At least the URL (Uniform Resource Locator) of the affiliated site including the moving image content and the link source ID, the link information including the image or text relating to the affiliated site, and the output timing of the link information during the reproduction of the moving image content In response to a request from the user terminal, a content storage unit that stores the output timing information in association with the video content stored in the content storage unit is transmitted, and the link information is transmitted according to the output timing information. A user terminal that can be connected to a server device comprising:
A communication unit that receives video content and link information from the server device;
A controller that reproduces the received video content and displays an image or text in a predetermined area of a display device according to the link information;
An operation unit that receives a connection request to the affiliated site using the URL by an operation of selecting and confirming an image or text displayed in the predetermined area;
A user terminal characterized by The operation unit accepts a request for storing a URL corresponding to an image or text that has been selected and confirmed, instead of a connection request to a partner site using the URL.
The user terminal according to claim 4 or 5, characterized by the above-mentioned. After the reproduction of the video content is completed, the display device outputs a link destination list including the link information received from the server device, and again invites access to the affiliate site.
A user terminal according to any one of claims 4 to 6.   A moving image distribution system comprising the server device according to claim 1 and the user terminal according to any one of claims 4, 6, and 7 connected via a network.   A moving image distribution system comprising a server device according to claim 2 and a user terminal according to any one of claims 5 to 7 connected via a network. A communication unit that receives video content and URL (Uniform Resource Locator) of the affiliated site including the link source ID and link information including an image or text related to the affiliated site, and reproduces the received video content and displays A moving image distribution program to be executed by a server device connectable from a user terminal, comprising: a control unit that displays an image or text in a predetermined region; and an operation unit that receives a selection confirmation operation for the image or text displayed in the predetermined region Because
A content storage unit that stores at least video content, link information, and output timing information indicating an output timing of the link information during playback of the video content in association with each other in response to a request from the user terminal Then, the server device is caused to execute a process of transmitting the video content and transmitting link information associated with the video content according to the output timing information associated with the video content,
Playing the video content on the user terminal and outputting an image or text relating to the affiliate site according to the link information at a timing determined in the output timing information, and using the URL A video distribution program that attracts access to. A process of generating a link destination list using all link information associated with the video content after the playback of the video content on the user terminal;
The moving image distribution program according to claim 10, wherein the server device is caused to execute a process of transmitting the link destination list to a user terminal, and again invites access to the affiliate site. . As meta information, at least URL (Uniform Resource Locator) of the affiliated site including the link source ID, link information including information related to the affiliated site, and output timing indicating the output timing of the link information during reproduction of the video content A content storage unit that stores video content including information, and a transmission control unit that transmits the video content stored in the content storage unit together with the meta information in response to a request from a user terminal. A video playback program to be executed by a user terminal connectable to the device,
Processing for receiving meta information together with the video content from the server device;
A process of reproducing the received moving image content, analyzing the received meta information, and displaying an image or text on a predetermined area of a display device at a timing determined in the output timing information;
A process of accepting a connection request to the affiliated site using the URL by a selection confirmation operation of the image or text displayed in the predetermined area;
A video playback program for causing the user terminal to execute At least the link information including the URL (Uniform Resource Locator) of the affiliated site including the video content and the link source ID and the image or text related to the affiliated site, and the output timing of the link information during the playback of the video content In response to a request from a user terminal, a content storage unit that stores output timing information in association with the video content stored in the content storage unit is transmitted, and the link information is transmitted in accordance with the output timing information. A video playback program to be executed by a user terminal connectable to a server device comprising:
Processing for receiving video content and link information from the server device;
A process of playing back the received video content and displaying an image or text in a predetermined area of a display device according to the link information;
A process of accepting a connection request to the affiliated site using the URL by a selection confirmation operation of the image or text displayed in the predetermined area;
A moving picture reproduction program for causing the user terminal to execute. Instead of processing to accept a connection request to the affiliated site using the URL by the selection confirmation operation of the image or text displayed in the predetermined area,
Causing the user terminal to execute a process of accepting a storage request for a URL corresponding to the image or text selected and confirmed by a selection and confirmation operation of the image or text displayed in the predetermined area;
The program according to claim 12 or 13, characterized in that: A process of generating a link destination list using link information received from the server device after the reproduction of the moving image content;
Causing the user terminal to execute a process of outputting a link destination list including link information received from the server device to the display device, and again inviting access to the affiliate site;
The program according to any one of claims 12 to 14. The server device, for the user terminal, at least along with the video content, at least the URL (Uniform Resource Locator) of the affiliated site including the link source ID, link information including information about the affiliated site, and the reproduction of the video content Transmitting meta information including output timing information indicating an output timing of the link information in
The user terminal reproducing the received moving image content, analyzing the received meta information, and displaying an image or text in a predetermined area of a display device at a timing determined in the output timing information; ,
A user terminal that has received the link destination selection confirmation operation connects to a partner site using the URL,
A method of attracting access. The server device transmits the video content to the user terminal, and at the arbitrary output timing determined for each video content, the URL (Uniform Resource Locator) of the partner site including the link source ID and the partner site Sending link information including information about;
The user terminal reproduces the received video content and displays an image or text on a predetermined area of a display device according to the link information;
A user terminal that has received the link destination selection confirmation operation connects to a partner site using the URL,
A method of attracting access. The user terminal displaying a list of link destinations using link information received from the server device;
A user terminal that has received a link destination selection confirmation operation included in the link destination list connecting to a partner site using the URL,
The access attraction method according to claim 16 or 17, characterized in that:

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