KR20060102983A - Method and system for content selling by recommendation between subscribers - Google Patents

Abstract

The present invention relates to a method and system for selling contents by recommendation of a subscriber.

To this end, the present invention, the content database for storing the content; A point information database that stores point information of a My Shop service subscriber; A short message center for generating a content recommendation message; Receiving a content recommendation from the first subscriber terminal, requesting the generation of the content recommendation message to the short message center, and requesting to provide points to the first subscriber when the second subscriber downloads the content; A mobile switching center that performs additional service processing, call processing, location registration, handoff, and interworking with other networks; A wireless base station for transmitting call signals and data signals; A home location register for storing subscriber information of a mobile communication service; And a customer management system for storing subscriber information of the My Shop service subscriber.

According to the present invention, the subscriber can easily recommend the content to other subscribers, such as family and friends, and can easily purchase the content through the second subscriber callback URL where the content is recommended, and the recommended subscriber can also reward the points. You can get it.

My Shop, Content, Recommendation, Earn Points, Callback URL, Item Box

Description

Method and System for Content Selling by Recommendation between Subscribers}

1 is a block diagram schematically showing a system for providing a my shop service according to a preferred embodiment of the present invention;

2 is a block diagram showing the internal configuration of the my shop server according to a preferred embodiment of the present invention,

3 is an exemplary screen of a mobile communication terminal for explaining a process of purchasing an item through a my shop service according to a preferred embodiment of the present invention;

4 is an exemplary screen of a mobile communication terminal for explaining a process of recommending a My Shop item to a second subscriber according to a preferred embodiment of the present invention;

5 is an exemplary screen of a mobile communication terminal for explaining a process of purchasing or rejecting a corresponding item by a second subscriber who has recommended a My Shop item according to a preferred embodiment of the present invention.

<Description of Symbols for Main Parts of Drawings>

110: first subscriber station 120: mobile communication network

130: wireless access network 132: base station transmitter

134: base station controller 140: mobile switching center

142: Short Message Center 144: Home Location Register

146: customer management system 150: my shop server

152: manganese interworking device 154: gateway

160: Internet 170: content service provider

172: Content Server 174: Content Database

180: point service provider 182: point server

184: point database 190: second subscriber station

210: network interface unit 220: memory unit

230: input and output unit 240: program storage unit

250: control unit 260: my shop information database

The present invention relates to a method and system for selling contents by recommendation of a subscriber. More specifically, when the first subscriber recommends the content downloaded through the wireless Internet to the second subscriber, the short message informs the second subscriber of the recommendation and the second subscriber purchases the recommended content. The present invention relates to a method and system for selling content by recommendation of a subscriber for providing a content recommendation subscriber.

With the rapid development of information and communication technology, various wireless communication services using a wireless network have been provided. The most basic wireless communication service can be considered a voice call service. Here, the voice call service refers to a service for wirelessly performing a voice call between mobile communication subscribers regardless of time and place. Moreover, in recent years, wireless Internet services have emerged, which can use the Internet via a wireless communication network even when the mobile subscribers are moving, regardless of location. Therefore, the mobile subscribers can freely move and talk with the other party anytime and anywhere using the voice call service, as well as various contents (for example, games, chat, securities) after accessing the Internet using the wireless Internet service. , Financial transactions, news, weather, sports, traffic information, etc.) can be provided in various forms such as text, voice, and image.

Currently, the download of content through a wireless Internet service is a method in which a subscriber accesses the wireless Internet using a mobile communication terminal, selects and downloads desired content through a search. Alternatively, if a user visits a web page opened by a mobile service provider through wired Internet and selects desired content from the displayed content, the mobile service provider transmits a callback URL short message to the mobile terminal through the mobile network. Is a method of downloading and using content through a callback URL short message.

Here, the callback URL short message includes a URL for directly connecting to the content so that the subscriber who receives the short message can directly download the corresponding content through a simple operation of the 'connect button' or 'call button' provided in the terminal. It is a short message.

In the case of using the content downloaded by the subscriber in this way, if there is content that the user wants to recommend to other subscribers, such as family and friends, the subscriber can explain the path for downloading the content or purchase it as a gift. To send it. However, the method of describing the content download paths individually has limitations in explaining the subscribers, is quite cumbersome, and the recommended second subscriber also has to find the paths individually, which leads to a high communication cost.

In the form of gift presenting, the subscriber purchases and transmits the content to the second subscriber, since the subscriber pays and sends the content without confirming whether or not the second subscriber receiving the gift is necessary or not, so that the user can purchase the unnecessary content. Disadvantages arise.

In addition, since there is no compensation for the recommended subscriber, the subscriber does not actively recommend the content to other subscribers, and thus there is a problem that the mobile communication service company and the content provider have no means to actively promote the purchase of the content. Accordingly, there is a demand for a method of actively inducing content purchase.

In order to solve this problem, the present invention, when the first subscriber recommends the content downloaded via the wireless Internet to the second subscriber, the second subscriber is notified of the recommendation through a short message, and the second subscriber is recommended. The object of the present invention is to provide a method and system for selling content by recommending a subscriber that provides a predetermined point to a content recommending subscriber.

In order to achieve this object, the present invention provides a first subscriber recommending content downloaded to a first subscriber terminal through a wireless Internet to a second subscriber, when the second subscriber downloads the content to a second subscriber terminal. A content selling system based on a subscriber's recommendation for providing a point to a subscriber, comprising: a content database storing contents provided to a first subscriber station and a second subscriber station; A point information database that stores point information of a My Shop service subscriber; A Short Message Service Center (SMSC) for generating a content recommendation message for notifying the second subscriber terminal that there is a content recommendation from the first subscriber terminal; Receives content recommendation from the first subscriber terminal, requests the short message center to generate a content recommendation message to be transmitted to the second subscriber terminal, and when the second subscriber downloads the recommended content, points are provided to the first subscriber with the point information database. A My Shop server equipped with My Shop software requesting that; A mobile switching center (MSC) for performing supplementary service processing, call processing, location registration, handoff, and interworking with other networks of the first subscriber station and the second subscriber station; A wireless base station for transmitting a location signal of a first subscriber station and a second subscriber station, and transmitting call and data signals between the mobile switching station and the first subscriber station and the second subscriber station; A Home Location Register (HLR) for storing service profiles relating to subscriber information of mobile communication services; And a Customer Oriented Information System (COIS) for storing subscriber information including an International Mobile Station Identity (IMSI), a service management number, and a service type of a My Shop service subscriber. Provide a content sales system.

In addition, in order to achieve the second object of the present invention, the present invention provides a My Shop server for providing a content recommendation from the first subscriber terminal to the second subscriber terminal in a mobile communication system including a content database for storing the content. A method of selling content by recommendation of a subscriber, the method comprising: (a) receiving a request signal of a content recommendation message from a first subscriber terminal; (b) checking the URL address of the recommended content through the content recommendation message, and requesting the short message center to generate a content recommendation message including the URL address; (c) generating a callback URL message including the URL address in the short message center and transmitting the generated callback URL message to the second subscriber station; (d) being connected to the second subscriber station, confirming a download request of the content from the second subscriber station; And (e) transmitting the content from the content database to the second subscriber station via the wireless Internet.

In addition, in order to achieve the third object of the present invention, the present invention provides a mobile communication system comprising a content database for storing content and a point database for managing subscriber points. The terminal recommends the downloaded content to the second subscriber, and when the second subscriber downloads the recommended content to the second subscriber terminal, the server provides points to the first subscriber and is connected to the mobile switching center of the mobile communication system. A network interface unit providing an interface for packet data with the first subscriber station and the second subscriber station; Upon receiving the content recommendation signal from the first subscriber station, a series of requests for generating the content recommendation message to the short message center of the mobile communication system and the accumulation of points to the point database according to the content download of the second subscriber station. A program storage unit equipped with my shop software for processing a job; A My Shop information database in which a URL address of content recommended from the first subscriber terminal is stored; A control unit which calls and runs the My Shop software from the program storage unit, and controls the overall operation of the My Shop server that analyzes the URL address of the content from the My Shop information database and transmits it to the short message center; A memory unit for temporarily storing data processed by the controller or temporarily storing data generated in a process of running My Shop software; And an input / output unit for displaying a processing status according to key input and a processing status for content provision.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are used as much as possible even if displayed on different drawings. In addition, in describing the present invention, when it is determined that the detailed description of the related well-known configuration or function may obscure the gist of the present invention, the detailed description thereof will be omitted.

In the present invention, the content downloaded by the first subscriber via the wireless Internet is stored in a specific portion of the first subscriber terminal, especially in a part of a memory called an item box, and the stored content is recommended to the second subscriber, so that the second subscriber Downloads the recommended content, a service that provides a certain point to the first subscriber who recommended the content will be referred to as a 'my shop service'.

1 is a block diagram schematically illustrating a system for providing a my shop service according to an exemplary embodiment of the present invention.

According to the present invention, a system for providing a My Shop service includes a first subscriber station 110, a wireless access network 130, a mobile switching center 140, a short message center 142, a home location register 144, and a customer management system ( 146, the my shop server 150, the manganese interworking device 152, the gateway 154, the internet 160, the content service provider 170, the point service provider 180, and the second subscriber terminal 190. It includes.

The first subscriber station 110 and the second subscriber station 190 are connected to the mobile communication network 120 to provide a voice call function to perform a normal voice call with a different terminal wirelessly, and the provided web It refers to a mobile communication terminal that can receive various contents through the Internet 160 using a browser or the like.

That is, the first subscriber station 110 includes a wireless application protocol (WAP), which is an Internet access protocol, a Microsoft Internet Explorer (MIE) based on HTML using an HTTP protocol, and a handheld device transport protocol (HDPT). Transport protocol), i-Mode of NTT DOCOMO or 'NATE' of SK Telecom, etc., to access the Internet 160 via the mobile communication network 120. Among the Internet access protocols used by the first subscriber station 110, the MIE uses a shortened version of HTML, which is abbreviated m-HTML, and in the case of i-Mode, a language called compact HTML (c-HTML), which is a subset of HTML. Use

The mobile communication network 120 is a telephone exchange network operated by a mobile communication service provider. The mobile communication network 120 is a set of communication facilities for providing a voice telephone or data exchange service to an unspecified number of subscribers. Message center 142, home location register 144, customer management system 146, my shop server 150, manganese interworking device 152, gateway 154 and the like. In addition, the mobile communication network 120 provides a CDMA-2000 service, a WCDMA service, a portable Internet service, and the like. The mobile communication network 120 transmits a service request signal for the content to be used from the first subscriber station 110 to the content service provider 170 and transmits the content transmitted from the content service provider 170 to the first subscriber. Provided to the terminal 110.

The wireless base station 130 transmits the location information, the registrant information and the call request, the data transmission request, the wireless Internet access request, etc. of the first subscriber station 110 to the mobile switching center 140, and the call from the mobile switching station 140. The request, data information, etc. are transmitted to the first subscriber station 110. The wireless base station 130 is composed of a base station transmitter 132, a base station controller 134 and a repeater (not shown).

Here, the base station transmitter 132 refers to a network endpoint device directly connected to the first subscriber station 110 by performing baseband signal processing, wired / wireless conversion, and transmission and reception of a wireless signal, and the base station transmitter 132 ) Is arranged in each cell unit and transmits a call request originating from the first subscriber station 110 to the mobile switching center 140 or in the cell area under its control. A device that performs location information registration to identify a location.

The base station controller 134 controls the base station transmitter 132, allocates and releases radio channels for the first subscriber station 110, transmit power control of the first subscriber station 110 and the base station transmitter 132, and inter-cell software. Perform soft hand off and hard hand off decisions, transcoding and vocoding, global positioning system (GPS) clock distribution, and operation and maintenance of base stations do. The base station controller 134 transmits the call request signal received through the base station transmitter 132 to the mobile switching center 140.

In this case, the base station transmitter 132 will be a base transceiver station (BTS) and the base station controller 134 will be a base station controller (BSC). The base station controller 134 may be a Radio Network Controller (RNC). Of course, the wireless access network according to the embodiment of the present invention is not limited thereto, and may include a GSM network other than a CDMA network and an access network of a fourth generation mobile communication system to be implemented in the future.

The Mobile Switching Center (MSC) 140 is composed of a control unit, a call path unit and a peripheral device, and processes basic and additional services, incoming and outgoing call processing of subscribers, location registration procedure and handoff procedure processing, and other network. It performs the interworking function with. The mobile switching center 140 of the IS-95 A / B / C system has an Interconnection Network Subsystem (INS) that performs distributed call processing, a Central Control Subsystem (CCS) that performs centralization of operation and maintenance, and mobile communication. It includes a subsystem, such as a Location Registration Subsystem (RLS) that performs storage and management of information for subscribers.

In addition, the mobile switching center 140 for the third and fourth generation may include an Asynchronous Transfer Mode (ATM) switch (not shown). The ATM switch increases the transmission speed and the efficiency of line use by packet transmission per cell. .

The Short Message Service Center (SMSC) 142 is connected to the MSC 140 and has a function of delivering a short message to mobile subscribers, that is, a plurality of subscriber stations. SMSC 140 allows the mobile communication network 120 to send and receive numbers and letters bidirectionally between various text transmission systems (PC communication system, Internet server system, mobile communication terminal, etc.) and subscribers. In response to the request for generating a content recommendation message from the My Shop server 150 and the URL address of the content to generate a content recommendation message including a callback URL to be transmitted to the second subscriber station 190, the second subscriber station 190 It serves to transmit to.

The home location register (HLR) 144 is a database that stores service profiles related to subscriber information of the subscriber station 110. The home location register (HLR) 144 is a database that stores a subscriber's telephone number as well as the subscriber's telephone number. It has information about a terminal identification number, terminal identification number, and service type of the terminal 110.

The Customer Oriented Information System (COIS) (hereinafter referred to as 'COIS') 146 stores information about the subscriber, such as the International Mobile Station Identity (IMSI), the service management number, and the service type of the My Shop service subscriber. .

The IMSI is a number including a country code (MCC), a mobile network code (MNC), and a mobile identification number (MIN). In other words, IMSI is necessary to use overseas communication service, and MIN is sufficient when using domestic communication service.

The service management number is an identification value assigned to each subscriber to manage the subscriber and is a customer management number different from the IMSI value or the IMEI value of the first subscriber station 110. That is, even if the subscriber changes the terminal or the telephone number, an identification value for identifying each subscriber's subscription status and billing status, etc. is required by the mobile service provider, which is a service management number.

 My shop server 150 receives the content recommendation signal from the first subscriber terminal 110 in accordance with the present invention and confirms the URL information for accessing the corresponding content, and the short message center 142 to the second subscriber terminal ( A function for requesting generation of a content recommendation message to be transmitted to 190 is performed. At this time, the content recommendation message generated by the short message center 142 provides URL information confirmed to include a URL address for directly accessing the recommended content.

In addition, the second subscriber station 190 checks whether or not to download the recommended content, and if the content is downloaded, the point service so that the user of the first subscriber terminal 110 who recommended the content to obtain points The server 180 performs a series of tasks for transmitting a signal requesting the earning of points to the provider 180.

Here, the my shop server 150 may be configured to be included in the mobile communication network 120, or may be configured to operate as a separate server connected through the Internet 160.

Manganese interworking device (IWF: Inter-Working Function, hereinafter referred to as 'IWF') 152 provides an interface for requesting and providing content between the mobile communication system and the Internet 160, earning and deducting points, etc. It converts signals and data into a form suitable for the network.

The gateway 154 converts the WAP protocol used in the mobile communication network 120 and the TCP / IP (Transmission Control Protocol / Internet Protocol) protocol used in the Internet 160 to convert the mobile communication network 120 and the Internet 160. Function to connect.

The content provider 170 provides various contents such as games, chats, securities, financial transactions, news, weather, sports, and traffic information in various forms such as text, voice, and image, and the content server 172. And a content database 174.

The content server 172 is a server that provides the content stored in the content database 174 to the subscriber terminal 110 through the Internet 160 and the mobile communication network 120 according to a request of the first subscriber terminal 110. In addition, it performs a content management function of inputting or outputting, storing, or deleting various contents in the content database 174.

The content database 174 is a database that stores various types of content.

Here, when the content provider 170 and the mobile communication service provider are the same, the content server 172 and the content database 174 may be included in the mobile communication network 120. In this case, the content server 172 It may be connected to or included in my shop server 150.

The point service provider 180 is a company that provides certain points to subscribers in response to a request of the my shop server 150. The point service provider 180 includes a point server 182 and a point database 184. In this case, various types of points may be used, such as an OK cashback, a cyworld acorn, a mobile communication discount point, a fueling point, or a cash. The point may be set to allow a user to select a type of points to be provided among a plurality of points.

The point server 182 is a server that accumulates or deducts points to the subscriber's account at the request of the my shop server 150, and is linked with various payment systems so that users can use the points accumulated online or offline. .

The point database 184 is a database that stores information such as subscriber's personal information, usage history, earning history, remaining points, and the like.

Here, when the point service provider 170 and the mobile communication service provider are the same, the point server 182 and the point database 184 may be included in the mobile communication network 120, and the point server 182 and the point database may be included. 184 may be included in the my shop server 150, the HLR 144, the COIS 146, or the like.

2 is a block diagram illustrating an internal configuration of a my shop server according to a preferred embodiment of the present invention.

 My shop server 150 according to a preferred embodiment of the present invention is a network interface unit 210, memory unit 210, input and output unit 230, program storage unit 240, the control unit 250 and my shop information database 260 and the like.

The network interface unit 210 is connected to the MSC 140 and provides a communication interface for transmitting and receiving packet data between the subscriber station 110 and the my shop server 150.

The memory unit 220 temporarily stores data processed by the controller 250 or temporarily stores data generated while providing content to the first subscriber station 110. The input / output unit 230 displays a processing status for providing content as well as a processing status according to a key input.

Upon receiving the content recommendation signal, the program storage unit 240 requests the short message center 142 to generate a content recommendation message to be transmitted to the second subscriber station 190, and downloads the recommended content by the second subscriber station 190. If the content is downloaded by checking whether the content is downloaded, the MyShop software is installed to perform a series of tasks for requesting the point service provider 180 to accumulate points so that the subscriber who has recommended the content can acquire the points. Doing.

The controller 250 controls the overall operation of the my shop server 150 as a central processing unit. In particular, the control unit 250 drives the My Shop software mounted in the program storage unit 240, and checks the URL address of the content stored in the My Shop information database 260 by the driven My Shop software, so that the second subscriber terminal ( Requesting the SMSC 142 to generate the content recommendation message so that the content recommendation message including the URL address is forwarded to the subscriber, the subscriber or the second subscriber who received the recommendation can download the content from the content service provider 170. To control the function.

My shop information database 210 stores the URL information about the content. When the shop information database 210 delivers the content information recommended by the subscriber from the control unit 250, the My Shop information database 210 extracts the URL information of the corresponding content, and provides the URL information to the SMSC 142 through the control unit 250. Perform.

 3 is an exemplary screen of a mobile communication terminal for explaining a process of purchasing an item through a my shop service according to a preferred embodiment of the present invention.

The first subscriber accesses the wireless Internet through the Internet access menu, for example, 'NATE' of SK Telecom using the first subscriber terminal 110. When the menu appears on the screen as shown in 3A, select '4. 'Nate Shop' menu.

Then, the first subscriber station 110 accesses the content service provider 170 through the Internet 160 and displays a screen classifying the content, which can be purchased by the first subscriber, from the content server 172, such as 3B, by type. Are provided. The first subscriber is' 1. 'Best Seller', the content server 172 displays the lower screen of the best seller list classified as the most-purchased contents among all subscribers among the list previously classified in the content database 174 as shown in 3C. In the screen of 3C, the subscriber selects' 4. Select 'M-Book' to display the mobile book list as 3D.

The first subscriber of the mobile book list displayed in 3D is' 4. Selecting Pearl Earring Girl 'displays a detailed description of the selected Pearl Earring Girl book as shown in 3E. Among the displayed menus, '1. If you select 'Contents', a summary of the contents of the Pearl Earring Girl's work will be displayed.

1st subscriber wants to know the reason for the recommendation for pearl jewelery girl works' 2. If you select the 'Recommended reason' menu, the reason for recommending the work is displayed as in 3F. At this time, the description, the author, the publication date, the genre, and the like of the pearl earring girl's work may be displayed in detail.

In order for the first subscriber to purchase the pearl jewelery girl works' 3. If you select the 'Insert item box' menu, a screen for payment is displayed like 3G. When the first subscriber completes payment for the content purchase, the purchased content is downloaded to the subscriber terminal 110. At this time, the first subscriber terminal 110 is configured with a memory called an item box that stores the downloaded content, and the item box menu is configured separately through software mounted on the first subscriber terminal 110 to be confirmed and deleted by the subscriber. And so on.

4 is an exemplary screen of a mobile communication terminal for explaining a process of recommending a My Shop item to a second subscriber according to a preferred embodiment of the present invention.

When the first subscriber selects the 'item box' menu through the software installed in the first subscriber terminal 110, a screen such as 4A is displayed. In order to confirm the content stored in the first subscriber station 110, the first subscriber may identify '1. If you select 'My Item List', the list of stored contents is displayed as 4B.

If the first subscriber selects 'pearl earring girl' among the stored contents to recommend to another second subscriber, the corresponding content is displayed as shown in 4C, and a 'recommend' menu for transmission to the second subscriber is displayed. The first subscriber is' 2. If the 'recommend' menu is selected, a window for inputting the number of the second subscriber station 190 to be recommended is displayed on the first subscriber station 110. When the first subscriber enters the number of the second subscriber station 190 and presses the confirmation button, the information of the corresponding content is transferred to the my shop server 150 of the mobile communication network 120. The my shop server 150 receiving the content information checks the URL address of the content through the my shop information database 260 and transmits the content recommendation message generation request signal to the SMSC 142.

Upon receiving the content recommendation message generation request signal and the URL address of the corresponding content, the SMSC 142 generates a content recommendation message including the callback URL and transmits the generated content recommendation message to the second subscriber station 190.

Here, 4A to 4D may be directly executed in the first subscriber station 110 through software installed in the subscriber station 110, but may be connected to the mobile communication network 120 through a screen provided by the my shop server 150. May be implemented.

5 is an exemplary screen of a mobile communication terminal for explaining a process of purchasing or rejecting a corresponding item by a second subscriber who has recommended a My Shop item according to a preferred embodiment of the present invention.

A screen as shown in 5 is displayed on the second subscriber station 190 which has received the content recommendation message from the SMSC 142. When the second subscriber presses the call button, the second subscriber station 190 accesses My Shop server 150 and receives a screen such as 5B.

If the second subscriber wants to purchase the recommended content, '1. If the purchase is selected, and the purchase is selected, the second subscriber station 190 displays a payment screen such as 5C-1. When the second subscriber completes payment, the corresponding content is downloaded from the content service provider 170.

When the content is downloaded, my shop server 150 provides a certain point to the first subscriber who recommended the 'pearl earring girl' to the second subscriber. To provide a point, the my shop server checks the information of the first subscriber stored in the COIS 146 and transmits a point providing request signal along with the subscriber information to the point service provider 180. The point service provider 180 adds and stores certain points to the point account of the first subscriber stored in the point information database 184 according to the point providing request signal.

However, when the second subscriber who received the screen of 5B refuses the purchase, '2. In case of selecting 'deny', the second subscriber station 190 displays a screen such as 5C-2, and the connection with the my shop server 150 is terminated. At this time, no points are provided to the first subscriber who has recommended the content.

However, in order to prevent a first subscriber with an impure purpose of earning a large amount of points according to the present invention from transmitting a content recommendation message to anyone, the second subscriber having received the content recommendation message has an impure purpose. So that you can file a '3. And report spam and spam. In the screen of 5B, the second subscriber '3. In the case of selecting 'auction and spam report', the 5C-3 screen is displayed and when the second subscriber presses the confirmation button on the 5C-3 screen, the first subscriber terminal 110 which has sent the content recommendation message to the mobile communication service provider The selling / spam report message including the terminal number is delivered.

In the above, each of the screens described with reference to FIGS. 3 to 5 is only one example screen, and may be variously changed in actual implementation of the My Shop service according to the present invention.

The above description is merely illustrative of the technical idea of the present invention, and those skilled in the art to which the present invention pertains may make various modifications and changes without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

As described above, according to the present invention, the first subscriber by recommending the content downloaded by the first subscriber via the wireless Internet to the second subscriber, and by providing a certain point to the content recommendation subscriber in accordance with the purchase of the content of the second subscriber, Can easily recommend content beneficial to other subscribers, such as family and friends, and can easily purchase content through the second subscriber callback URL for which the content is recommended. In addition, as the points are rewarded to the recommended subscribers, as the number of subscribers is increased, it is possible to generate revenue of mobile communication service providers and content providers, and it is possible to actively promote specific content by changing reward points.

Claims (12)

A subscriber providing a point to the first subscriber when the first subscriber recommends the content downloaded to the first subscriber terminal through the wireless Internet to the second subscriber, and the second subscriber downloads the content to the second subscriber terminal. As a content sales system by recommending A content database storing the content provided to the first subscriber station and the second subscriber station; A point information database that stores point information of the My Shop service subscriber; A Short Message Service Center (SMSC) for generating a content recommendation message for informing the second subscriber terminal that there is a content recommendation from the first subscriber terminal; Receives a content recommendation from the first subscriber station, requests the short message center to generate the content recommendation message to be transmitted to the second subscriber station, and when the second subscriber downloads the recommended content, the content is sent to the point information database. A My Shop server loaded with My Shop software requesting the first subscriber to provide points; A mobile switching center (MSC) for performing supplementary service processing, call processing, location registration, handoff, and interworking with other networks of the first subscriber station and the second subscriber station; A wireless base station for transferring the location registration of the first subscriber station and the second subscriber station, a call signal and a data signal between the mobile switching station and the first subscriber station and the second subscriber station; A home location register (HLR) for storing a service profile relating to subscriber information of a mobile communication service; And Customer Oriented Information System (COIS) for storing subscriber information including International Mobile Station Identity (IMSI), service management number and service type of the My Shop service subscriber Content sales system by the recommendation of the subscriber, characterized in that it comprises a. The method of claim 1, wherein the content selling system, A content server configured to perform a content management function of inputting or deleting, storing, or deleting various contents in the content database; A point server for accumulating or subtracting points in the point database according to a request of the my shop server; An internet providing a path for requesting and providing the content, earning and subtracting points between the my shop server and the content server and the point server; An inter-working function (IWF) for providing an interface for requesting and providing the content and transmitting signals and data for earning and subtracting the points; And Gateway converting WAP protocol used in the mobile communication system and TCP / IP (Transmission Control Protocol / Internet Protocol) protocol used in the Internet Content sales system by recommendation of the subscriber, characterized in that it further comprises. The method of claim 1, wherein the my shop server, And storing the URL information of the content and checking the URL information in response to a request for generating a content recommendation message from the first subscriber terminal and providing the URL information to the short message center. The method of claim 3, wherein the short message center, System for selling contents by recommendation of a subscriber, including a URL information from the My Shop server, generating a callback URL message directly connecting the second subscriber terminal to the content, and transmitting the generated callback URL message to the second subscriber terminal. . A mobile communication system including a content database for storing contents, the method of selling content by recommendation of a subscriber using a My Shop server for providing a content recommendation from a first subscriber terminal to a second subscriber terminal, (a) receiving a request signal of a content recommendation message from the first subscriber station; (b) checking a URL address of the recommended content through the content recommendation message and requesting a short message center to generate a content recommendation message including the URL address; (c) generating a callback URL message including the URL address in the short message center and transmitting the generated callback URL message to the second subscriber station; (d) being connected to the second subscriber station, confirming a download request of the content from the second subscriber station; And (e) transmitting the content from the content database to the second subscriber station via wireless Internet; Content selling method according to the subscriber's recommendation comprising a. The method of claim 5, wherein the method for selling contents by recommendation of the subscriber includes: If a point database for managing points provided to the subscriber who recommended the content is further included, (f) checking whether the download to the second subscriber terminal is completed, and if the download is completed, providing the point to the first subscriber account of the point database. Content selling method according to the recommendation of the subscriber, characterized in that it further comprises. The method of claim 5, wherein step (a) And a request signal of the content recommendation message for the content stored in the first subscriber terminal and downloaded through the wireless internet to the my shop server. The method of claim 5, wherein step (a) A subscriber which transmits a request signal of the content recommendation message through software installed in the first subscriber station or transmits a request signal of the content recommendation message by accessing the myshop server through the wireless internet; How to sell content by recommendation. The method of claim 5, wherein step (d) When the My Shop server is connected to the second subscriber station receiving the callback URL message, a selection menu window including 'download', 'rejection', and 'auction / spam report' is displayed on the second subscriber station. A content selling method based on a subscriber's recommendation. The method of claim 9, wherein step (d) If the user of the second subscriber station selects the 'download' menu in the selection menu window, the process proceeds to the step (e). If the user of the second subscriber station selects the 'decline' menu, the user interface of the second subscriber station and the my shop server is selected. Terminating the connection, when selecting the 'sold / spam report' menu content selling method according to the subscriber's recommendation characterized in that by sending the terminal number of the first subscriber terminal to the operator of the mobile communication system to report. In a mobile communication system including a content database for storing content and a point database for managing a point of a subscriber, the first subscriber recommends the content downloaded to the first subscriber terminal to the second subscriber via the wireless Internet to the second subscriber. 2, when the subscriber downloads the recommended content to the second subscriber terminal, the server provides points to the first subscriber, A network interface unit connected to a mobile switching center of the mobile communication system to provide an interface for packet data between the first subscriber station and the second subscriber station; Upon receiving the content recommendation signal from the first subscriber station, request the generation of a content recommendation message to the short message center of the mobile communication system, and accumulate points to the point database according to the content download of the second subscriber station. A program storage unit equipped with my shop software for processing a series of requests; A My Shop information database in which a URL address of content recommended from the first subscriber terminal is stored; A control unit which calls and runs the My Shop software from the program storage unit and controls the overall operation of the server for analyzing the URL address of the content from the My Shop information database and transmitting it to the short message center; A memory unit for temporarily storing data processed by the controller or temporarily storing data generated in the process of driving the My Shop software; And Input / output unit that displays the processing status according to key input and the processing status for content provision Server comprising a. The method of claim 11, wherein the server, And a content server for directly controlling the content database and a point server for controlling the content database, and a point server for controlling the point database.

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