KR20060100297A - Question and answer target advertisement - Google Patents

Abstract

Advertisements through all advertising media such as newspapers, TV broadcasts, radio broadcasts, billboards, magazines, banners, bus advertisements, leaflets, etc. are unilaterally displayed to many unspecified people regardless of viewers or readership. As it is not known, it is difficult to grasp the status of the advertisement connection, and therefore, the efficiency of advertisement is inevitably low, and the degree of distinguishing the professionalism of the media is vague.

In order to advertise to a consumer suitable for an advertisement, an advertiser can send an advertisement mail only to a target of an advertisement by using the method of the present invention as a conventional computer e-mail and a mobile phone mail. Q & A customized advertisement and customized advertisement portal site including customized mail method is used, and the member information is used to selectively access only the target of advertisement on the customized advertisement portal using internet terminal such as computer, mobile phone, PDA, laptop, etc. Q & A customized advertising including access to customized advertising portals, all TV, radio broadcasting, newspapers, magazines, outdoor advertising signs, signs, banners, etc., using conventional advertising media such as terrestrial, cable, satellite, and DMB. Advertisements related to trains, subways, buses, etc., or tailored to all broadcast content such as broadcast dramas, documentaries, and broadcasts By adopting the Q & A customized advertisement method using the member information including the contents, it is possible to advertise only to the exact consumers who meet the advertising purpose.The Q & A method allows the consumer to fully understand the contents of the advertisement and to answer the advertising questions. In the Q & A customized advertisement operation server, if the answer of the received consumer is correct, the appropriate reserve is paid, and the advertiser and the consumer actively participate, and unlike the conventional advertisement, the advertisement access status can be known in real time. Innovative Q & A customized advertising method that selects and targets the correct advertisement target.

In addition, the present invention is a method for limiting the nonconformity, such as participating in a number of people automatically at the same time by receiving information from others or by developing a dedicated program with a computer without seeing the advertisement directly in the operation of personalized advertising. Q & A customized ads, including. Q & A customized ads, including a sales method that can be purchased at special discount prices to achieve the purpose of advertising promotion during the advertising period

Since personal information of consumers is needed to select the target audience for the purpose of advertising, to participate in personalized advertisements, membership is registered. At this time, the membership registration information is unintentionally leaked, and the members are harmed. As you often see, the Q & A customized advertising method including the prevention method of information leakage to prevent this

Q & A personalized advertising method, including how to enter the answer to the question related to advertising immediately, and in some cases, how to participate in advertising using games such as rolling dice, turning numbers, matching numbers, finding mazes, etc.

Q & A advertisement, customized advertisement, internet advertisement

Description

Question and Answer Target Advertisement}

1: Q & A customized advertising system configuration method

2: Q & A custom advertising system flow chart configuration

Figure 3: Advertising mail sending step to members of the advertising method 1

4: Member of the advertising method 1 participating in the mail advertising step

Figure 5: Members of the advertising method 2 access to the advertising portal and participate stage

6: Participation step by members of the advertising method 3 general advertising

7: Participation processing step of participating members of the customized ad management server

Figure 8: Advertising related product purchase step

9: Ad Contract Field Item Composition

10: Member information registration method for preventing damage caused by information leakage

Advertisement through all advertising media such as newspapers, TV broadcasts, radio broadcasts, billboards, magazines, banners, bus advertisements, leaflets, etc., requires technology that relies on advertisement contents that are unilaterally displayed to an unspecified audience regardless of viewers or readership. On the contrary, the present invention includes all Internet terminals such as computers, mobile phones, PDAs, notebooks, electronic books, and electronic newspapers related to the Internet, and provides programming and system for performing Q & A customized advertisement. Technology and Internet services.

Q & A question answering method included in advertisement contents, subscriber information search and inspection confirmation process to accurately select consumers who are targeted for advertisement, confirmation process based on answer input, and deposit management process, and quickly manage numerous access cases. This is a system building technology that can report the access status to advertisers and manage the form and individual reserves without error.

1 is the overall system configuration of the Q & A customized advertising company, the customized advertising service company (10), the member management server (01) including the member DB for membership and membership management, by advertising orders and contracts from advertisers or advertisers Ad 1DB for storing the customized advertisement 1 method of advertising the advertisement mail to the member according to the advertising method, Ad 2DB for storing the customized advertisement 2 method in the advertising portal, Ad management server (02) that manages three types of advertising, such as advertising 3DB for storing advertisements, and reserve management server (03) including the reserve DB for reserve management, such as payment of the member's reserves as members participate in the advertisement Comprising a personalized advertisement management server (04), an advertisement portal site, a wired / wireless internet network (06), and a personal terminal (07,08,09) such as a computer, PDA, and a mobile phone through a wired / wireless communication network. .

When the Q & A personalized advertisement start of the Internet advertising mail method, which is the first method, among the three types of Q & A personalized advertisement system composed of the Q & A personalized advertisement system flow chart in FIG. 2, the advertisement mail is sent only to a consumer member suitable for the purpose of advertisement. Advertising mail sending step 22 to the member, and the member accesses the advertisement, understands the ads and questions, enters the answers according to the questions, and the members who participate in the advertising mail in the advertising step (23) Q & A personalized advertisement access by the Internet advertising portal access method, which is a one-way and two-way method, is initiated (24), and the member accesses the customized advertisement advertising portal, sees the advertisement, enters the answer to the question, and participates in the advertising portal. When the user accesses and participates in the Q & A customized advertisement 26 by the participation method through the participation step 25 and the general advertising method 3, the Q & A customized advertisement contents included in the conventional general advertising media are included. D. The member enters the answer to the question of the advertisement on the mobile phone, and the member who participates is composed of the advertisement participation stage (27) by general advertisement, and the Q & A member includes all the advertising media by forming three types of customized advertisements. In order to participate in the customized advertising, in parallel, the members of the consumer enter the answer to the personalized advertisement in the three forms above, and in order to promote the products at the time of advertisement, respectively, advertising 1 method, advertising 2 method, and advertising 3 method The purchase consists of 28 steps, which can be purchased at a special discount price.

On the other hand, the personalized advertising management company 10 consists of a participant member reception processing step (29), which is processed in the personalized ad management service server (04) about the received member's answers by Q & A personalized advertising for each member received The event (30a) method for the participating members who are configured to be terminated, and based on the contents of the advertising contract for each of the following completed advertisements, are given benefits to members such as prizes or opportunities by first-come-first-served or lottery, and finally Analyze and organize the access results for each group to provide information to advertisers, such as advertisers, advertisers, such as comprehensive analysis and information providing step (30b).

The above is a general and schematic configuration description of the Q & A customized advertisement.

As an advertisement mail sending step flow chart configuration to the member of the advertising method 1 of FIG.

The advertisement 1DB in the advertisement operation server 02 established by the sales operation in the operation server 06 for sending Q & A customized advertisements using e-mails and mobile phone mails that can be accessed from Internet terminals such as computers, laptops and PDAs. Among the advertisements queued in the advertisement mail stored in the advertisement advertisement method, the advertisement one method and the number of advertisement mails are selected from among the one of the advertisement methods 1, 2, and 3 described above in the advertisement conditions included in the advertisement contract. Determining the number of advertisements 168 to determine, the date of advertisement 176 to be advertised, the advertisement target search step 31 in the advertisement 1DB to create a separate file of advertisements matching the today or the set date. The target file 32, which is the file created in this step, and the target customer member for sending a mail for one advertisement selected in order for the advertisement to be mailed from the target file. In order to search, computer mail is used to select members, email address, gender, age, address, content, from AD1DB, and where gender, age, address, etc. If the target member file (Table 1), the member using the mobile phone, the mail target search step 33, the next mail target file in the member DB that the mail target file 34 is configured as shown in the mobile mail target member file (Table 2) In (34), the mail is sent to the mail target members in sequence, and the date / hour / minute / second sent is marked on a file or DB that requires management, and mail sending is terminated for one advertisement, and the next mail target If there is a residual member of the mail subject in the remaining member 36, the mail is again sent to the next subject of the mail in the mail target file 34, which is repeatedly pushed forward, If there is no, the next advertisement is selected in the advertisement target file 32 again if the advertisement remains in the mail target residual advertisement 37, the mail target search step 33, the mail target file 34 in the member DB, Again, the above procedure is repeated, such as the mail order step (35) of the serial sequence, and if there are no remaining advertisements (37) targeted for the mail, the corresponding advertisement is completed today, and the same procedure as the previous day is carried out. Q & A customized advertising.

[Table 1] Target file for June 10

Serial Number Ad number Advertiser Advertising method Age (from) Age (up to) gender blood address Ad Day contents 0001 2006-06001 Space Computer phones 20 30 B Guro-gu, Yeongdeungpo-gu, Seoul 6/10, 6/15, 6/20 1 2 3 4 5 0002 2006-06002 sdsfs computer 30 40 south Gangnam-gu, Seoul 6/10 23456 n-1 2006-05005 eeeqq cellphone 30 40 female Gyeonggi-do, Seoul 6/11 46468 n 2006-03011 dsfdsf Computer phones 20 30 female 6/12 45354

Table 1 is an advertisement target file 32 created in the advertisement target search step 31 in the advertisement 1DB, and the advertisement targets to be advertised on the 6/10 date are searched into a separate file. If you look at the advertising contract number '006-06001' advertiser 'Space Co., Ltd.', which is a unique number for each advertisement, from '20' to '30' age, the gender is irrelevant, blood type irrelevant, address 'Seoul Yeongdeungpo-gu Guro' Day 6/10. 3 times on 6/15 and 6/20, the content number is the advertisement target file type in the form of the storage number 1234 in the advertisement 1DB (32).

[Table 2] Membership file for computer mail of advertisement number 2006-06001

Ad number Serial Number ID Member's Name Email Address gender date of birth blood address Mail delivery date etc 2006-06001 0001 OPR Hong Gil Dong gsyoo@empal.com M 800712 B Guro-dong, Yeongdeungpo-gu, Seoul 2006/06/10/12: 00: 59 2006-06001 0002 STUV Admiral Yi asds@qwewe.com M 810325 B Guro-dong, Yeongdeungpo-gu, Seoul 2006/06/10/12: 01: 00 2006-06001 n-1 WXY Sooni Kim cccc@dddd.net F 850523 B Guro-dong, Yeongdeungpo-gu, Seoul 2006-06001 n SSH Hodol sdssd@qwew.com M 821103 B Guro-dong, Yeongdeungpo-gu, Seoul

[Table 3] Membership file for mobile phone mail of advertisement number 2006-06001

Ad number Serial Number ID Member's Name Mobile Phone Number gender date of birth blood address Mail delivery date etc 2006-06001 0001 ASD Gapuldong 0114587845 M 830512 B Guro-dong, Yeongdeungpo-gu, Seoul 2006/06/10/12: 00: 59 2006-06001 0002 EFGH ABS 0124567890 M 821125 B Guro-dong, Yeongdeungpo-gu, Seoul 2006/06/10/12: 01: 00 2006-06001 n-1 HIJ Spelling 0114587811 F 840422 B Guro-dong, Yeongdeungpo-gu, Seoul 2006-06001 n Youngcheol Lee 0165674657 M 811205 B Guro-dong, Yeongdeungpo-gu, Seoul

Table 2 shows the advertisement number 2006 generated by the member DB email target search step 33 of the target file in the member DB by selecting the serial number 0001 of the target file in Table 1 and the advertisement number 2006-06001. -06001 computer mail target member file

As a member of the computer, the advertising contract number, the sender's serial number, the personal ID, name, and email address to send the advertisement to the computer's email address. Computer mail destination file34) is selected to select only the fields that the advertiser wants such as address, education, hobbies, job, blood type, etc.

Table 3 is the mobile phone mail target member file of the advertisement number 2006-06001, and the computer target of the mobile phone mail target file of the 2006-060001 mobile phone target file of one advertisement generated in the member DB mail target search step 33 in the target file. The mobile phone number of the mobile phone member will be used instead of the email address from which the ad is sent.

All similar terminals to be used by logging in with a computer are configured in the form of advertisement target files as shown in Table 2 of the computer, and personal terminals similar to mobile phones are the same as the mobile phone members as shown in Table 3 (34) Status will also be created in the member DB mail target search step 33.

If you look at Table 2 and Table 3, the advertisement number 2006-06001 is a computer member, a mobile phone member or the same advertisement. The address is to send a customized advertisement to residents in Guro-dong, Yeongdeungpo-gu.

When the mail is sequentially sent in the mail sending step 35, the date, hour, minute, and second of the computer or mobile phone are kept in the mail sending date and time field as shown in Table 2 and Table 3.

4 is a step (1) in which a member of an advertisement type 1 participates in a mail advertisement, and the advertisement mail sent to a terminal such as a computer or a mobile phone in the form and manner as described in the foregoing description is a consumer's personal website from a computer or a mobile phone. In the case of a mobile phone or a mobile phone, a member may know that an advertisement mail has arrived by accessing a web mail or includes a pop-up program that notifies the arrival of an advertisement on a computer's initial screen, a background screen, or a working screen. When the mail arrives, you can easily find the mail arrival by adopting the function of notifying the screen or the mail arrival.

In the advertisement mail acknowledgment step 42, the ad understands and understands the content of the ad and the questions included in the ad. By entering and sending an advertisement answer input participation step 44 is made, the sent answer goes through the process of receiving a response to the participation response process 45 from the customized advertisement operation server 04 of the advertisement management company 10 and according to the next participation answer. Instructions for the incidence results will be sent from the advertising management company and the consumer member will receive the results.

5 is a Q & A personalized advertising method (24) method by the Internet advertising portal access method of the three types of Q & A personalized advertising as a member expresses the details of the configuration of the access portal and participation step 25, the advertising portal login step ( In 52), the user accesses the advertisement portal by logging in on the computer, and accesses the portal while accessing the advertisement portal on the mobile phone. Therefore, the member's ID is searched on the member database by the member's ID on the computer and the mobile phone number on the mobile phone. Advertisement 3 list DB search step (53) to search the advertisement in the advertisement 2DB based on the age, address, gender, blood type, occupation, hobbies, educational background, etc. of the individual to list the advertisement on the member's computer or mobile phone In this case, the advertisement list file 54 is generated, and the member selects the advertisements one by one or one of the advertisement list files in the advertisement selection step 55. And accessing the advertisement and understanding the questions related to the advertisement contents (56), inputting and participating in the answers (57), and the answers sent are participated in the customized advertisement operation server (04) of the advertisement management company (10). In response to the response processing process (58), the guidance on the inversion result according to the next participation answer is sent from the advertising operation company, and the consumer member receives the result. If the advertisement access is completed, if there is a residual advertisement 60 in the advertisement list file 54, the next advertisement is accessed again from the advertisement list file 54, and the advertisement selection step 55, the advertisement question understanding step 56 ), Answer input participation step (57), participant answer reception process step (58), answer participation result guide step (59), and if there are residual advertising is repeated the above process, if there is no residual advertising (60), This time the ad list associated with the ad list file (54) Q & A customized advertising method of the form.

6A is a detailed configuration of the Q & A personalized advertisement 26 based on the participation method through the general advertisement among the three advertisement methods, in which the member joins the general advertisement step 27 by the general advertisement, in which the broadcast content that we usually use as a conventional advertisement medium. (News, education, drama, sitcom, documentary, sports broadcasting, contest, quiz program, etc.), broadcasting media (airwave broadcasting, cable broadcasting, satellite broadcasting, DMB broadcasting, internet broadcasting, etc.) ), Print media (newspapers, magazines, flyers, etc.), Internet media (mobile phones, laptops, PDAs, electronic newspapers, e-books, etc.), outdoor media (eg billboards, posters, signs, banners, information boards, etc.) The advertising market is increasing year by year, and the advertising market is dominated by broadcasters, newspaper companies, and magazine companies. The present invention is a wired / wireless broadcasting medium such as broadcasting contents (news, education, drama, sitcom, documentary, sports broadcasting, contest, quiz program, etc.), broadcasting media (airwave broadcasting, cable broadcasting, satellite broadcasting, DMB broadcasting, Internet broadcasting, etc.). TV, radio, etc.), print media (newspapers, magazines, flyers, etc.), Internet media (mobile phones, laptops, PDAs, electronic newspapers, e-books, etc.), outdoor media (display boards, posters, signs, banners, information boards, etc.) ), Including all advertising media and methods such as media in the vehicle (bus advertisements, train advertisements, ship advertisements, airplane advertisements, etc.), and participate in the form of participation so that various types of questions and answers can be entered. In addition, the member understands the advertisement anytime, anywhere, at home, on the road, on the road, on the road, on an airplane, where there are advertisements that include Q & A customized advertisements in conventional advertisements such as buses and trains. And understanding a question in which an answer can be entered only after understanding the advertisement (75), an ad server number input step (76) for inputting a server number * 123 for accessing the next ad server, and an advertisement number 4567 Advertisement step input step (77), enter the answer and participate step (78), the answer sent through the process of accepting the response to participate in the response response process (79) in the customized advertising management server (04) of the advertising agency (10) and then Guidance on the result of inversion according to the participation answer is sent from the advertising management company, and the consumer member receives the result in the participation in the Q & A customized advertisement of the advertisement in the response participation result guide step (80). If you have another ad that includes a Q & A custom ad in your ad, join the Q & A custom ad in the same way.

FIG. 6B is an example of including a customized Q & A advertisement in the case of advertisements in the form of TVs, billboards, posters, etc. among the above-listed advertisement media, and designing a logo related to Q & A customized advertisements such as Q & A to visually understand whether the advertisement is a Q & A customized advertisement. (71), a connection 72 indicating a connection number and an advertisement number, a question 73 indicating an advertisement related question, and an answer 74 in the multiple-choice case, 1,2,3,4 as an example of advertising the number and inputting it. In some cases, questions and answers can be composed of many types of questions, such as answering a short answer.

7 is a detailed configuration and explanation of the process of receiving a participant 29 of the participating member of FIG. 2, in which the member inputs an answer and participates in the first advertising method, the second advertising method, and the third advertising method (44, 57, 78). In the case of a computer or mobile phone member continuously participating in the personalized advertising company 10 and the personalized ad operation server 04, the member ID, the ad number, the subjective or the opening ceremony, and the large amount of answers are simultaneously received. As expected, as the first step, a DB in the form of a buffer that stores relevant field items such as member ID, phone number, and advertisement number is the answer receiving DB establishment step (82). Incorrect, if the same person makes a duplicate entry, the ad site does not understand and participate in the advertisement, but receives the ad number and answer information from a third party and participates in the entry. In the same manner as in the program, and at the same time, when several people automatically participate in the name of the person ineligible inadequate due to false or error, such as ineligibility limitation step (83), answer accepted DB 82 in the order of receipt In the member restriction step (83), each member checks the eligible member, and then selects all relevant field items, from member DB (01), where ID = member ID search to retrieve the information of the individual member received in the form of member ID. Step 84, the following conditions should be retrieved the participation conditions and the answer of the corresponding ad number in the content, such as select ad number, all of the advertising conditions, the answer, such as the relevant fields, from the related DB from the ad 1DB, ad 2DB, ad 3DB, where ID = in the condition search step (85) of the corresponding advertisement to retrieve the advertising information in the form of an advertisement number, the information of the receiving member in the next corresponding condition search step (84) and the condition search step of the corresponding advertisement (85) sword Advertising target confirmation step (87) to check whether the participating members are eligible by comparing the qualifications of the colored participants, this step is confirmed at the reception stage in the advertising method 1 and advertising method 2 do not need to double check, but accurately check In step 3, there will be no problem even if the step is not skipped, and in the advertisement 3 method, it is necessary to check the metabolism as a participant. Answer check step (88) to check whether the answer is correct and the answer of the participants, if the answer is confirmed as the correct answer, the reserves specified for the member is paid, the reserve management that is the stage in which the reserve of the member is accumulated in the reserve management DB It will be registered in the DB (89) and congratulates the member on the computer or mobile phone. "Investigator participation results guide step (90) to inform the results of participation in advertising, such as, if necessary, analyzing the situation of the ongoing advertising and analyzing and taking action from various angles (91) and received the remaining receipts If there is a waiter (92), the procedure is terminated for one advertisement of the Q & A customized advertisement by repeating the steps as described above, and the continuous Q & A customized advertisement service is provided by the continuous advertisement and answer participants. Personalized advertising method.

And in the advertisement situation analysis step (91), Q & A personalized advertising method comprising the step of providing the status information in real time to the relevant people, such as advertisers, advertisers, operators, etc. or take necessary measures in advance of the acceptance process.

8 is a representation of the advertisement-related product purchase stage, and as an advertisement product purchase stage 28, the member promotes the corresponding product during the advertisement period during the response action in the Q & A customized advertisement participation stage of the advertisement 1, the advertisement 2, and the advertisement 3 method. By selling at a discount, the member has the opportunity to purchase the product at a low price, so that the purchase can be made like this (28), and it is convenient to purchase after the member's participation stage (23, 25, 27). It consisted of the following 28 procedures. In detail, the purchase menu of the advertisement contents is always visible on the screen during the advertisement, and when the user clicks on the purchase menu to access the product purchase site, the access step 122, the next purchase item estimation step 123, If the price is appropriate, the advertisement-related purchasing step is performed by going through the general purchasing procedure 126 such as the purchase decision step 124, the payment step 125, the delivery according to the purchase decision, and the issue of the tax invoice. In the purchase (28) step, the Q & A customized advertisement method configured to be inserted in the appropriate place of each of the customized advertisement 1 method, the advertisement 2 method, and the advertisement 3 method for the member to conveniently access.

9 is a necessary item at the time of the advertising contract, the contract number 151, advertiser ID 152, password 153, advertiser name 154, advertiser business number 155 for use as an advertising ID or an advertising number , Country 156, advertiser's address (158), advertiser's contact mobile phone number (159), email address (161), the ad description advertising name (162), the target advertising conditions (163), the target can be ad targets. The number of ad access 164, the unit price per ad cost 165, the advertisement method 166, the advertisement date 167, the number of advertisements 168, and the content related to the content 170 as an attachment, Consists of questions 171, answers 172 of the. Especially, if the number of advertisements is one, the advertisement day is one, and if it is n times, the Q & A customized advertisement method is configured.

10 is a configuration of the member information registration method for preventing damages due to information leakage, general member registration related to the member information registration method for preventing damages caused by the leakage of personal information entered at the time of membership registration at the time of membership registration is real name confirmation, etc. 13 procedures of social security number, address is registered in the bank, and XXX apartment 00 dong 000, so many people unintentionally leaked the person who is not aware of the situation that is being used in various forms and is suffering serious damage. to be. In the present invention, in order to prevent such an accident in advance, the ID 131, password 132, name 133, mobile phone number 142, e-mail address 143, etc. are usually entered in the same way, and information leakage For the purpose of prevention, by entering only the first 6 digits of the social security number, all the information is prevented from being leaked and used by the individual in any system that searches by social security. In the case of the address (135, 136, 137, 138) Q & A customized advertisement method including member information registration method to prevent damage caused by information leakage that makes it difficult to leak accurate information on individual's residence by inputting only the address of the address.

Conventional unilateral TV broadcasting, radio broadcasting, newspaper, magazine street billboards, poster advertising, etc. unilaterally advertises to an unspecified number of people, but the Q & A personalized advertisement according to the present invention can be advertised only to the exact consumer for which the advertisement is intended. Ad efficiency is very high, and by accessing the advertisements through the Internet in real time, it is possible to efficiently advertise by analyzing and adjusting the advertisements, and consumer members can benefit from various forms of advertisement access. Helps both consumers,

Claims (8)

Internet advertising mail using the member information, such as sending the advertising mail to the member of FIG. Q & A customized advertising method. Q & A personalized advertising method according to the Internet portal portal access method using member information as the member of FIG. . The member of FIG. 6 uses the member information as a participant step by the general advertisement, the participant member reception process step of the customized advertisement operation server of FIG. Q & A Customized Advertising Q & A customized advertising method including a method that can prevent false participation, such as the details related to the ineligible restriction step and the ineligible restriction designation step 82 of FIG. Q & A customized advertising method including a sales method as described in detail with respect to the advertisement-related product purchasing step of FIG. The contract number, advertiser information, optical as described in detail with respect to the advertising contract field configuration of FIG. Q & A customized advertisement method including composition details such as high details and contents. Q & A customized advertising method including the damage prevention method according to the information leakage, such as the member information registration method and related details for preventing damage due to information leakage of FIG. Q & As include inputting methods such as pencil rolling, dice rolling, numbering, target matching, maze, puzzle matching, etc. Personalized advertising method.

Images