CN116156237A - Video advertisement display method and device, advertisement putting end and storage medium - Google Patents
Video advertisement display method and device, advertisement putting end and storage medium Download PDFInfo
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- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H04N21/4402—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display
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Abstract
The video advertisement display method, the video advertisement display device, the advertisement putting end and the storage medium provided by the embodiment of the invention comprise the steps of responding to filling operation aiming at advertisement content control to acquire advertisement content of a target video advertisement; determining advertisement question and answer content and advertisement presentation time based on the advertisement content; in the process of playing the target video advertisement, when the advertisement playing time of the target video advertisement is monitored to reach the advertisement displaying time, displaying advertisement question and answer content at a first preset position of a playing interface for playing the target video advertisement; when an object watching the target video advertisement correctly answers the advertisement questions in the advertisement question and answer content, determining a video advertisement display mode based on the advertisement display time, and displaying the target video advertisement according to the video advertisement display mode. According to the invention, the interaction form is adopted to attract the participation of the user, and the memory point of the user to the brand is deepened through the question-answer content, so that the propaganda strength of the video advertisement is enhanced, and the overall throwing efficiency of an advertiser is improved.
Description
Technical Field
The embodiment of the invention relates to the technical field of video advertisement delivery, in particular to a video advertisement display method and device, an advertisement delivery end and a storage medium.
Background
With the rapid development of the internet, video on demand applications are increasingly popular, and the main revenue means of video service operators is to put a patch advertisement in video program playing, so that the time length of the patch advertisement is generally longer at present, and the attention point of a user may not be on the content played by the patch advertisement in the advertisement playing stage, so that the advertising effect is greatly reduced, the overall putting efficiency of the advertiser is further reduced, and the cost is increased.
Disclosure of Invention
In view of this, the embodiment of the invention provides a video advertisement display method, a device, an advertisement delivery end and a storage medium, which can deepen the impression of users on video advertisements, enhance the propaganda strength of the video advertisements, and further lead to higher overall delivery efficiency of advertisers and lower cost.
In a first aspect, an embodiment of the present invention provides a video advertisement display method, where the method is applied to an advertisement delivery end, and the method includes:
responding to filling operation for advertisement content control, obtaining advertisement content of target video advertisement;
Determining advertisement question and answer content and advertisement presentation time based on the advertisement content; wherein the advertisement question-answering content is a question-answering related to the advertisement content;
in the process of playing the target video advertisement, when the advertisement playing time of the target video advertisement is monitored to reach the advertisement displaying time, displaying advertisement question and answer content at a first preset position of a playing interface for playing the target video advertisement;
when an object watching the target video advertisement correctly answers the advertisement questions in the advertisement question and answer content, determining a video advertisement display mode based on the advertisement display time, and displaying the target video advertisement according to the video advertisement display mode; the video advertisement display mode is a display mode for reducing objects to watch target video advertisements.
In one possible implementation, the advertising content includes advertising videos, advertising names, and advertising documents;
determining advertisement question-answer content and advertisement presentation time based on advertisement content, comprising:
extracting audio information from the advertisement video;
performing text conversion on the audio information to obtain advertisement text content;
inputting advertisement text content, advertisement names and advertisement text into a question and answer generation model, and outputting advertisement question and answer content corresponding to the target video advertisement by the question and answer generation model; the question and answer generation model is a model obtained by training a neural network through advertisement content of video advertisements;
An advertisement presentation time is determined based on the advertisement text content.
In one possible implementation, determining an advertisement presentation time based on advertisement text content includes:
extracting advertisement key sentences from advertisement text contents according to preset extraction rules;
acquiring the starting time of target audio corresponding to the advertisement key statement from the audio information;
the start time is determined as the advertisement presentation time.
In one possible implementation, determining advertisement question-answer content and advertisement presentation time based on advertisement content includes:
determining advertisement question-answer content in response to a filling operation for the advertisement question-answer control;
in response to a fill operation for the advertisement presentation time control, the advertisement presentation time control is determined.
In one possible embodiment, the method further comprises:
receiving a selection answer of an object sent by a client corresponding to a playing interface;
judging whether the selected answers are consistent with advertisement answers corresponding to advertisement questions in advertisement question-answering contents;
when the selected answer is inconsistent with the advertisement answer, continuing to play the target video advertisement until the playing is completed;
and when the selected answer is consistent with the advertisement answer, executing the step of determining the video advertisement display mode based on the advertisement display time.
In one possible implementation, determining a video advertisement presentation based on an advertisement presentation time includes:
acquiring the total playing time of the target video advertisement;
determining the residual playing time length based on the total playing time length and the advertisement display time;
and determining a video advertisement display mode based on the residual playing time length.
In one possible implementation, determining a video advertisement presentation mode based on the remaining play time length includes:
searching a target playing time length range matched with the residual playing time length from an advertisement display mode lookup table; the advertisement display mode lookup table comprises a plurality of different video advertisement display modes and a playing time range corresponding to each video advertisement display mode;
and determining a target video advertisement display mode corresponding to the target playing time range as a video advertisement display mode.
In one possible implementation, the video advertisement display mode is a video advertisement double-speed display mode;
displaying the target video advertisement according to a video advertisement display mode, comprising:
inquiring the playing multiple speed corresponding to the residual playing time length from the multiple speed inquiry table; the double-speed lookup table comprises a plurality of different playing double speeds and residual playing time lengths corresponding to each playing double speed;
And playing the target video advertisement with the residual playing time length according to the playing speed.
In one possible implementation, the video advertisement presentation mode is a video advertisement reduction presentation mode;
displaying the target video advertisement according to a video advertisement display mode, comprising:
inquiring play reduced time length corresponding to the residual play time length from the reduced time length inquiry table; the reduced duration lookup table comprises a plurality of different play reduced durations and residual play durations corresponding to each play reduced duration;
and playing the target video advertisement with the residual playing duration according to the playing reduction duration.
In one possible implementation, the video advertisement display mode is a video advertisement skip display mode;
displaying the target video advertisement according to a video advertisement display mode, comprising:
generating a skip count-down prompt message, wherein the skip count-down prompt message comprises count-down time;
sending the skip count-down prompt message to a playing interface for display;
and skipping the target video advertisement when the display time of the skip count-down prompt message is monitored to reach the time.
In one possible embodiment, the method further comprises:
Advertisement link display corresponding to the target video advertisement is carried out at a second preset position of the playing interface;
and responding to clicking operation of a link control aiming at the advertisement link, and skipping an advertisement interface where the target video advertisement is positioned.
In a second aspect, an embodiment of the present invention provides a video advertisement display apparatus, where the apparatus is applied to an advertisement delivery end, and the apparatus includes:
the acquisition module is used for responding to the filling operation for the advertisement content control and acquiring the advertisement content of the target video advertisement;
the determining module is used for determining advertisement question and answer content and advertisement display time based on the advertisement content; wherein the advertisement question-answering content is a question-answering related to the advertisement content;
the display module is used for displaying advertisement question and answer contents at a preset position of a playing interface for playing the target video advertisement when the advertisement playing time of the target video advertisement is monitored to reach the advertisement display time in the process of playing the target video advertisement;
the display module is used for determining a video advertisement display mode based on the advertisement display time when an object watching the target video advertisement correctly answers the advertisement questions in the advertisement question and answer content, and displaying the target video advertisement according to the video advertisement display mode; the video advertisement display mode is a display mode for reducing objects to watch target video advertisements.
In a third aspect, an embodiment of the present invention provides an advertisement delivery end, including: the video advertisement display device comprises a processor and a memory, wherein the processor is used for executing a video advertisement display program stored in the memory so as to realize the video advertisement display method.
In a fourth aspect, an embodiment of the present invention provides a storage medium, where the storage medium stores one or more programs, and the one or more programs are executable by one or more processors to implement the video advertisement presentation method described above.
The video advertisement display method, the video advertisement display device, the advertisement putting end and the storage medium provided by the embodiment of the invention comprise the steps of responding to filling operation aiming at advertisement content control to acquire advertisement content of a target video advertisement; determining advertisement question and answer content and advertisement presentation time based on the advertisement content; in the process of playing the target video advertisement, when the advertisement playing time of the target video advertisement is monitored to reach the advertisement displaying time, displaying advertisement question and answer content at a first preset position of a playing interface for playing the target video advertisement; when an object watching the target video advertisement correctly answers the advertisement questions in the advertisement question and answer content, determining a video advertisement display mode based on the advertisement display time, and displaying the target video advertisement according to the video advertisement display mode. According to the invention, after the advertisement question-answering content corresponding to the target video advertisement is determined, the advertisement question-answering content is displayed to the object, namely the user, and when the user correctly answers the advertisement problem in the advertisement question-answering content, the target video advertisement is displayed in a display mode of reducing the object watching the target video advertisement, the user is attracted to participate in the interactive mode, the memory point of the user to the brand can be deepened through the question-answering content, the propaganda strength of the video advertisement is enhanced, the overall throwing efficiency of an advertiser is further increased, the cost is reduced, the ineffective advertisement showing time length is greatly reduced, the user watching video experience is improved, and the user satisfaction is improved.
Drawings
FIG. 1 is a flowchart of an embodiment of a method for displaying video advertisements according to an embodiment of the present invention;
FIG. 2 is a flowchart of another embodiment of a method for displaying video advertisements according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a video advertisement display device according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an advertisement delivery end according to an embodiment of the present invention.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the technical solutions of the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention, and it is apparent that the described embodiments are some embodiments of the present invention, but not all embodiments of the present invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
For the purpose of facilitating an understanding of the embodiments of the present invention, reference will now be made to the following description of specific embodiments, taken in conjunction with the accompanying drawings, which are not intended to limit the embodiments of the invention.
The embodiment of the invention provides a video advertisement display method, which is applied to an advertisement delivery end, wherein the advertisement delivery end is a server used by a video service operator, referring to fig. 1, and is an embodiment flowchart of the video advertisement display method provided by the embodiment of the invention, as shown in fig. 1, the flowchart can comprise the following steps:
in general, the advertisement content control is deployed in advance on the front-end interface of the advertisement delivery end, after the advertisement delivery end is accessed by the advertiser, the advertisement content control can be filled in the advertisement content control by entering the front-end interface, and after the advertisement owner completes the filling confirmation, the advertisement delivery end can directly acquire the advertisement content filled in the front-end interface.
wherein the advertisement question-answering content is a question-answering related to the advertisement content; the advertisement question-answer content includes advertisement questions, and advertisement answers corresponding to the advertisement questions, and the advertisement question-answer content may be questions of product functions in the targeted video advertisement, questions of preferential activity content, questions of contact, questions of product information, etc., and the advertisement question-answer content is related to the advertisement content, and is not limited herein.
If the targeted video advertisement is an advertisement from a small palm bottle of yashilan, then the advertisement question of the advertisement question is "what is the product? The "corresponding advertisement answer is" yashilan indigo vial palm.
The advertisement presentation time is used to display advertisement question and answer content to the object at a specific point in time when the targeted video advertisement is played.
the first preset position may be any position in the playing interface, such as a middle position, an upper left corner position, a lower right corner position, etc., of the playing interface, which is not limited herein, and in order not to affect the object to continue to watch the target video advertisement, in general, advertisement question-answering contents are not displayed in the middle position of the playing interface, preferably the lower right corner position.
And 104, determining a video advertisement display mode based on the advertisement display time when the object watching the target video advertisement correctly answers the advertisement questions in the advertisement question and answer content, and displaying the target video advertisement according to the video advertisement display mode.
The video advertisement display mode is a display mode for reducing the video advertisement watched by the object, and the video advertisement display mode is determined by a question-answer mode, so that the advertisement impression of the object on the target video advertisement can be deepened, the invalid advertisement display time is greatly reduced, and the video watching experience and satisfaction of the object are improved.
The video advertisement display method provided by the embodiment of the invention comprises the steps of responding to filling operation aiming at advertisement content control to acquire advertisement content of a target video advertisement; determining advertisement question and answer content and advertisement presentation time based on the advertisement content; in the process of playing the target video advertisement, when the advertisement playing time of the target video advertisement is monitored to reach the advertisement displaying time, displaying advertisement question and answer content at a first preset position of a playing interface for playing the target video advertisement; when an object watching the target video advertisement correctly answers the advertisement questions in the advertisement question and answer content, determining a video advertisement display mode based on the advertisement display time, and displaying the target video advertisement according to the video advertisement display mode. According to the invention, after the advertisement question-answering content corresponding to the target video advertisement is determined, the advertisement question-answering content is displayed to the object, namely the user, and when the user correctly answers the advertisement problem in the advertisement question-answering content, the target video advertisement is displayed in a display mode of reducing the object watching the target video advertisement, the user is attracted to participate in the interactive mode, the memory point of the user to the brand can be deepened through the question-answering content, the propaganda strength of the video advertisement is enhanced, the overall throwing efficiency of an advertiser is further increased, the cost is reduced, the ineffective advertisement showing time length is greatly reduced, the user watching video experience is improved, and the user satisfaction is improved.
In some embodiments, the step 102 may be specifically implemented by the following steps:
a1, extracting audio information from advertisement videos;
generally, advertisement content includes an advertisement video, an advertisement name, and an advertisement document, wherein the advertisement document is text content inserted in the video when the target video advertisement video is played.
A2, converting the text of the audio information to obtain advertisement text content;
the audio information is converted into text by a voice recognition technology, wherein the voice recognition technology is the prior art, the process of converting the text into audio is not described in detail, and the voice recognition technology can be realized by other technologies of converting the text into audio in actual use, and the voice recognition technology is not described in detail.
Step A3, inputting advertisement text content, advertisement names and advertisement text cases into a question and answer generation model, and outputting advertisement question and answer content corresponding to the target video advertisement by the question and answer generation model; the question and answer generation model is a model obtained by training a neural network through advertisement content of video advertisements;
the question-answer generation model can be obtained through training the following steps:
s1, acquiring a training sample set, wherein the training sample set comprises a plurality of training samples, and each training sample comprises advertisement text content, advertisement names, advertisement documents and marked advertisement question-answering content;
S2, inputting each training sample into the neural network model to obtain output advertisement question-answering content output by the neural network model;
and S3, determining structural parameters of the neural network model by minimizing loss values between the output advertisement question-answer content and the marked advertisement question-answer content, and obtaining a question-answer generation model.
And step A4, determining advertisement presentation time based on the advertisement text content.
The specific process of determining the advertisement presentation time can be realized by the following steps:
step B1, extracting advertisement key sentences from advertisement text content according to preset extraction rules;
the preset extraction rule is a preset rule for extracting specific advertisement key sentences from advertisement text content, such as does, and extracting advertisement key sentences in the advertisement text content, which are related to keywords such as advertisement names, advertisement functions, advertisement time, contact ways and the like, wherein the advertisement key sentences are usually complete sentence.
Step B2, acquiring the starting time of target audio corresponding to the advertisement key statement from the audio information;
the audio information is time-period audio, that is, the audio information includes time information, and since the advertisement text content and the audio information are in one-to-one correspondence, the starting time of the target audio corresponding to the advertisement key sentence can be obtained from the audio information, and the starting time is determined as the advertisement showing time, so that when the target video advertisement is played to the time point, the advertisement question-answer content is displayed to the playing interface of the target video advertisement watched by the object.
And step B3, determining the starting time as the advertisement display time.
In general, besides determining advertisement question and answer content and advertisement display time based on advertisement content, the advertisement delivery end can also be directly determined by filling in by an advertiser, specifically: determining advertisement question-answer content in response to a filling operation for the advertisement question-answer control; in response to a fill operation for the advertisement presentation time control, the advertisement presentation time control is determined.
The advertisement question-answer control and the advertisement display time control are pre-deployed on the front end interface of the advertisement putting end, and after the advertisement content of the target video advertisement is filled in the advertisement content control, an advertiser can fill in the advertisement question-answer control and the advertisement display time in the advertisement display time control.
In this embodiment, the advertisement presentation time control may also be a drop-down menu control, where a plurality of different advertisement presentation times pre-exist in the drop-down menu, and after the user selects the corresponding advertisement presentation time in the drop-down menu, the determination of the advertisement presentation time may be implemented.
In general, the advertisement presentation time may be a preset time point, preferably 5 seconds, that is, when the target video advertisement playing time reaches 5 seconds, the advertisement question and answer content is displayed at the first preset position of the playing interface for playing the target video advertisement.
Referring to fig. 2, a flowchart of an embodiment of another video advertisement presentation method according to an embodiment of the present invention is provided. The flow shown in fig. 2 is implemented based on the flow shown in fig. 1. As shown in fig. 2, the process may include the steps of:
the process of steps 201 to 203 in this embodiment can be referred to the process of steps 101 to 103, and will not be described herein.
when the selected answer is inconsistent with the advertisement answer, the description object does not answer the advertisement question in the advertisement question-answer content correctly, and at this time, the target video advertisement cannot be displayed in a display mode of reducing the object watching the target video advertisement, and step 206 needs to be executed; when the selected answer is consistent with the advertisement answer, the description object correctly answers the advertisement question in the advertisement question-answer content, and at this time, the target video advertisement can be displayed in a display mode of reducing the object watching the target video advertisement, and step 207 can be executed;
The determination of the video advertisement display mode can be realized by the following steps:
step C1, acquiring the total playing time of a target video advertisement;
step C2, determining the residual playing time based on the total playing time and the advertisement display time;
The total playing time minus the advertisement showing time obtains the remaining playing time, for example, the total playing time of the target video advertisement is 15 seconds, the advertisement showing time is 5 seconds, the remaining playing time is 10 seconds, and if the advertisement showing time is 10 seconds, the remaining playing time is 5 seconds.
And C3, determining a video advertisement display mode based on the residual playing time length.
The method comprises the following steps: searching a target playing time length matched with the residual playing time length from an advertisement display mode lookup table; and determining a target video advertisement display mode corresponding to the target playing time length as a video advertisement display mode.
The advertisement display mode lookup table comprises a plurality of different video advertisement display modes and playing time lengths corresponding to each video advertisement display mode; by describing the advertisement display mode lookup table, taking the video advertisement display mode including the video advertisement multiple speed display mode (i.e. multiple playing advertisement), the video advertisement reduction display mode (i.e. reducing the advertisement playing time length) and the video advertisement skip display mode (i.e. skipping advertisement playing) as an example, table 1 shows an embodiment of an advertisement display mode lookup table:
TABLE 1
| Video advertisement display mode | Duration of play |
| Video advertisement double-speed display mode | 30 seconds to 50 seconds |
| Video advertisement reduction display mode | 15 seconds to 29 seconds |
| Video advertisement skipping display mode | 3 seconds to 14 seconds |
If the residual playing time is 40 seconds and is in the range of 30 seconds to 50 seconds, displaying the target video advertisement by a video advertisement double-speed display mode to reduce advertisement display time, if the residual playing time is 17 seconds and is in the range of 15 seconds to 29 seconds, displaying the target video advertisement by a video advertisement reduction display mode to reduce advertisement display time, and if the residual playing time is 10 seconds and is in the range of 3 seconds to 14 seconds, skipping the display of the target video advertisement by a video advertisement skipping display mode to reduce advertisement display time.
It should be noted that, table 1 only shows an example of the correspondence between the video advertisement display mode and the playing duration range, and the correspondence between the specific video advertisement display mode and the playing duration range may be set according to actual needs, which is not limited herein.
In this embodiment, the essence of displaying the target video advertisement according to the video advertisement display mode is to display the target video advertisement with the remaining playing duration according to the video advertisement display mode. In particular, when the video advertisement display mode is a video advertisement double-speed display mode, the process of displaying the target video advertisement according to the video advertisement double-speed display mode is as follows: inquiring the playing multiple speed corresponding to the residual playing time length from the multiple speed inquiry table; and playing the target video advertisement with the residual playing time length according to the playing speed.
The double-speed lookup table comprises a plurality of different playing double speeds and residual playing time lengths corresponding to each playing double speed; by way of description of the multiple speed lookup table, table 2 shows one embodiment of a multiple speed lookup table:
TABLE 2
| Playing speed | Remaining play duration |
| 1.5 times of speed | 30 seconds to 35 seconds |
| 2 times of speed | 36 seconds to 45 seconds |
| 5 times of speed | 45 seconds to 50 seconds |
As can be seen from table 2, the playing times corresponding to the different remaining playing time lengths are different, wherein the longer the remaining playing time length is, the larger the playing times are, i.e. the faster the target video advertisement is played, so as to reduce the advertisement display time and improve the experience and satisfaction of the object for watching the video.
It should be noted that, table 2 only shows an example of the correspondence between the playing double speed and the remaining playing duration, and the correspondence between the specific playing double speed and the remaining playing duration may be set according to actual needs, which is not limited herein.
If the video advertisement display mode is a video advertisement reduction display mode, displaying the target video advertisement according to the video advertisement reduction display mode comprises the following steps: inquiring play reduced time length corresponding to the residual play time length from the reduced time length inquiry table; and playing the target video advertisement with the residual playing duration according to the playing reduction duration.
The reduced duration lookup table comprises a plurality of different play reduced durations and residual play durations corresponding to each play reduced duration; by way of description of the reduced duration lookup table, table 3 shows one embodiment of a reduced duration lookup table:
TABLE 3 Table 3
| Play reduced duration | Remaining play duration |
| 3 seconds | 15 seconds 20 seconds |
| 5 seconds | 21 seconds to 24 seconds |
| 7 seconds | 25 seconds to 29 seconds |
As can be seen from table 3, the play reduction time periods corresponding to the different remaining play time periods are longer, that is, the target video advertisement is played faster as the remaining play time periods are longer, for example, if the remaining play time period is 27 seconds and the corresponding play reduction time period is 7 seconds, the target video advertisement with the remaining play time period only needs to be played for 20 seconds.
It should be noted that, table 3 only shows an example of the correspondence between the play reduction duration and the remaining play duration, and the correspondence between the specific play reduction duration and the remaining play duration may be set according to actual needs, which is not limited herein.
If the video advertisement display mode is a video advertisement skip display mode, displaying the target video advertisement according to the video advertisement skip display mode comprises the following steps: generating a skip count-down prompt message, wherein the skip count-down prompt message comprises count-down time; sending the skip count-down prompt message to a playing interface for display; and skipping the target video advertisement when the display time of the skip count-down prompt message is monitored to reach the time.
In practical application, the count-down time can be set according to practical needs, and is not limited herein, preferably, the count-down time is 3 seconds, that is, 3 seconds after the count-down time, the target video advertisement is skipped directly.
In order to facilitate the object to jump to the advertisement interface corresponding to the target video advertisement to know the commodity in detail, in the embodiment, the advertisement link corresponding to the target video advertisement is displayed on a second preset position of the playing interface while the target video advertisement is played; and responding to clicking operation of a link control aiming at the advertisement link, and skipping an advertisement interface where the target video advertisement is positioned.
The second preset position is different from the first preset position, so as to avoid shielding the display of advertisement question and answer contents, and when the object is interested in knowing the commodity corresponding to the target video advertisement in detail, the object jumps to the advertisement interface to browse the commodity through clicking operations such as clicking, double clicking and the like on the link control.
Corresponding to the above method embodiment, the present embodiment provides a video advertisement display device, which is applied to an advertisement delivery end, referring to a schematic structural diagram of a video advertisement display device shown in fig. 3, and the device includes:
An acquisition module 301, configured to acquire advertisement content of a target video advertisement in response to a filling operation for an advertisement content control;
a determining module 302 for determining advertisement question and answer content and advertisement presentation time based on the advertisement content; wherein the advertisement question-answering content is a question-answering related to the advertisement content;
the display module 303 is configured to display advertisement question and answer content at a preset position on a playing interface for playing the target video advertisement when it is monitored that the advertisement playing time of the target video advertisement reaches the advertisement display time in the process of playing the target video advertisement;
the display module 304 is configured to determine a video advertisement display mode based on the advertisement display time when the object watching the target video advertisement correctly answers the advertisement questions in the advertisement question-answer content, and display the target video advertisement according to the video advertisement display mode; the video advertisement display mode is a display mode for reducing objects to watch target video advertisements.
The video advertisement display device provided by the embodiment of the invention comprises the steps of responding to filling operation aiming at advertisement content control to acquire advertisement content of a target video advertisement; determining advertisement question and answer content and advertisement presentation time based on the advertisement content; in the process of playing the target video advertisement, when the advertisement playing time of the target video advertisement is monitored to reach the advertisement displaying time, displaying advertisement question and answer content at a first preset position of a playing interface for playing the target video advertisement; when an object watching the target video advertisement correctly answers the advertisement questions in the advertisement question and answer content, determining a video advertisement display mode based on the advertisement display time, and displaying the target video advertisement according to the video advertisement display mode. According to the invention, after the advertisement question-answering content corresponding to the target video advertisement is determined, the advertisement question-answering content is displayed to the object, namely the user, and when the user correctly answers the advertisement problem in the advertisement question-answering content, the target video advertisement is displayed in a display mode of reducing the object watching the target video advertisement, the user is attracted to participate in the interactive mode, the memory point of the user to the brand can be deepened through the question-answering content, the propaganda strength of the video advertisement is enhanced, the overall throwing efficiency of an advertiser is further increased, the cost is reduced, the ineffective advertisement showing time length is greatly reduced, the user watching video experience is improved, and the user satisfaction is improved.
Fig. 4 is a schematic structural diagram of an advertisement delivery end according to an embodiment of the present invention, and an advertisement delivery end 500 shown in fig. 4 includes: at least one processor 501, memory 502, at least one network interface 504, and other user interfaces 503. The various components in the advertising end 500 are coupled together by a bus system 505. It is understood that bus system 505 is used to enable connected communications between these components. The bus system 505 includes a power bus, a control bus, and a status signal bus in addition to a data bus. But for clarity of illustration the various buses are labeled as bus system 505 in fig. 4.
The user interface 503 may include, among other things, a display, a keyboard, or a pointing device (e.g., a mouse, a trackball, a touch pad, or a touch screen, etc.).
It will be appreciated that the memory 502 in embodiments of the invention can be either volatile memory or nonvolatile memory, or can include both volatile and nonvolatile memory. The nonvolatile Memory may be a Read-Only Memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an Electrically Erasable EPROM (EEPROM), or a flash Memory. The volatile memory may be random access memory (Random Access Memory, RAM) which acts as an external cache. By way of example, and not limitation, many forms of RAM are available, such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (Double Data Rate SDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), and Direct memory bus RAM (DRRAM). The memory 502 described herein is intended to comprise, without being limited to, these and any other suitable types of memory.
In some implementations, the memory 502 stores the following elements, executable units or data structures, or a subset thereof, or an extended set thereof: an operating system 5021 and application programs 5022.
The operating system 5021 includes various system programs, such as a framework layer, a core library layer, a driver layer, and the like, for implementing various basic services and processing hardware-based tasks. The application 5022 includes various application programs such as a Media Player (Media Player), a Browser (Browser), and the like for realizing various application services. A program for implementing the method according to the embodiment of the present invention may be included in the application 5022.
In an embodiment of the present invention, the processor 501 is configured to execute the method steps provided in the method embodiments by calling a program or an instruction stored in the memory 502, specifically, a program or an instruction stored in the application 5022, for example, including.
The method disclosed in the above embodiment of the present invention may be applied to the processor 501 or implemented by the processor 501. The processor 501 may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuitry in hardware or instructions in software in the processor 501. The processor 501 may be a general purpose processor, a digital signal processor (Digital Signal Processor, DSP), an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), an off-the-shelf programmable gate array (Field Programmable Gate Array, FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware components. The disclosed methods, steps, and logic blocks in the embodiments of the present invention may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present invention may be embodied directly in the execution of a hardware decoding processor, or in the execution of a combination of hardware and software elements in a decoding processor. The software elements may be located in a random access memory, flash memory, read-only memory, programmable read-only memory or electrically erasable programmable memory, registers, etc. as well known in the art. The storage medium is located in a memory 502, and the processor 501 reads information in the memory 502 and, in combination with its hardware, performs the steps of the method described above.
It is to be understood that the embodiments described herein may be implemented in hardware, software, firmware, middleware, microcode, or a combination thereof. For a hardware implementation, the processing units may be implemented within one or more application specific integrated circuits (Application Specific Integrated Circuits, ASIC), digital signal processors (Digital Signal Processing, DSP), digital signal processing devices (dspev, DSPD), programmable logic devices (Programmable Logic Device, PLD), field programmable gate arrays (Field-Programmable Gate Array, FPGA), general purpose processors, controllers, micro-controllers, microprocessors, other electronic units designed to perform the functions described herein, or a combination thereof.
For a software implementation, the techniques described herein may be implemented by means of units that perform the functions described herein. The software codes may be stored in a memory and executed by a processor. The memory may be implemented within the processor or external to the processor.
The advertisement delivery end provided in this embodiment may be the advertisement delivery end shown in fig. 4, and may perform all steps of the video advertisement display method shown in fig. 1-2, so as to achieve the technical effects of the video advertisement display method shown in fig. 1-2, and detailed description will be omitted herein for brevity.
The embodiment of the invention also provides a storage medium (computer readable storage medium). The storage medium here stores one or more programs. Wherein the storage medium may comprise volatile memory, such as random access memory; the memory may also include non-volatile memory, such as read-only memory, flash memory, hard disk, or solid state disk; the memory may also comprise a combination of the above types of memories.
The one or more programs, when executed on the storage medium, are executable by the one or more processors to implement the video advertisement presentation method described above.
The processor is configured to execute a video advertisement presentation program stored in the memory to implement the steps of the video advertisement presentation method.
Those of skill would further appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative elements and steps are described above generally in terms of function in order to clearly illustrate the interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied in hardware, in a software module executed by a processor, or in a combination of the two. The software modules may be disposed in Random Access Memory (RAM), memory, read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The foregoing description of the embodiments has been provided for the purpose of illustrating the general principles of the invention, and is not meant to limit the scope of the invention, but to limit the invention to the particular embodiments, and any modifications, equivalents, improvements, etc. that fall within the spirit and principles of the invention are intended to be included within the scope of the invention.
Claims (14)
1. A video advertisement presentation method, wherein the method is applied to an advertisement delivery end, the method comprising:
responding to filling operation for advertisement content control, obtaining advertisement content of target video advertisement;
determining advertisement question and answer content and advertisement display time based on the advertisement content; wherein, the advertisement question-answering content is a question-answering related to the advertisement content;
In the process of playing the target video advertisement, when the advertisement playing time of the target video advertisement is monitored to reach the advertisement displaying time, displaying the advertisement question-answering content at a first preset position of a playing interface for playing the target video advertisement;
when an object watching the target video advertisement correctly answers the advertisement questions in the advertisement question and answer content, determining a video advertisement display mode based on the advertisement display time, and displaying the target video advertisement according to the video advertisement display mode; the video advertisement display mode is a display mode for reducing the object to watch the target video advertisement.
2. The method of claim 1, wherein the advertising content comprises advertising videos, advertising names, and advertising documents;
the determining advertisement question and answer content and advertisement presentation time based on the advertisement content comprises the following steps:
extracting audio information from the advertising video;
performing text conversion on the audio information to obtain advertisement text content;
inputting the advertisement text content, the advertisement name and the advertisement text into a question and answer generation model, wherein the question and answer generation model outputs advertisement question and answer content corresponding to the target video advertisement; the question and answer generation model is a model obtained by training a neural network through advertisement content of video advertisements;
An advertisement presentation time is determined based on the advertisement text content.
3. The method of claim 2, wherein the determining an advertisement presentation time based on the advertisement text content comprises:
extracting advertisement key sentences from the advertisement text content according to a preset extraction rule;
acquiring the starting time of target audio corresponding to the advertisement key statement from the audio information;
the start time is determined as an advertisement presentation time.
4. The method of claim 1, wherein the determining advertisement question-answer content and advertisement presentation time based on the advertisement content comprises:
determining advertisement question-answer content in response to a filling operation for the advertisement question-answer control;
in response to a fill operation for the advertisement presentation time control, the advertisement presentation time control is determined.
5. The method according to claim 1, wherein the method further comprises:
receiving a selection answer of the object sent by a client corresponding to the playing interface;
judging whether the selected answers are consistent with advertisement answers corresponding to advertisement questions in the advertisement question-answering content;
when the selected answer is inconsistent with the advertisement answer, continuing to play the target video advertisement until the playing is completed;
And when the selected answer is consistent with the advertisement answer, executing the step of determining a video advertisement display mode based on the advertisement display time.
6. The method of claim 1, wherein the determining a video advertisement presentation based on the advertisement presentation time comprises:
acquiring the total playing time of the target video advertisement;
determining a remaining playing time length based on the total playing time length and the advertisement display time;
and determining a video advertisement display mode based on the residual playing time length.
7. The method of claim 6, wherein the determining a video advertisement presentation based on the remaining play time length comprises:
searching a target playing time length range matched with the residual playing time length from an advertisement display mode lookup table; the advertisement display mode lookup table comprises a plurality of different video advertisement display modes and a play duration range corresponding to each video advertisement display mode;
and determining the target video advertisement display mode corresponding to the target playing time range as a video advertisement display mode.
8. The method of claim 6, wherein the video advertisement presentation is a video advertisement multiple speed presentation;
The displaying the target video advertisement according to the video advertisement display mode comprises the following steps:
inquiring the playing multiple speed corresponding to the residual playing time length from a multiple speed inquiry table; the double-speed lookup table comprises a plurality of different playing double speeds and residual playing time lengths corresponding to each playing double speed;
and playing the target video advertisement with the residual playing time according to the playing double speed.
9. The method of claim 6, wherein the video advertisement presentation is a video advertisement reduction presentation;
the displaying the target video advertisement according to the video advertisement display mode comprises the following steps:
inquiring the play reduced time length corresponding to the residual play time length from a reduced time length inquiry table; the reduced duration lookup table comprises a plurality of different play reduced durations and residual play durations corresponding to each play reduced duration;
and playing the target video advertisement with the residual playing duration according to the playing reduction duration.
10. The method of claim 1, wherein the video advertisement presentation is a video advertisement skip presentation;
The displaying the target video advertisement according to the video advertisement display mode comprises the following steps:
generating a skip count-down prompt message, wherein the skip count-down prompt message comprises count-down time;
sending the skip count-down prompt message to the playing interface for display;
and skipping the target video advertisement when the display duration of the skip count-down prompt message is monitored to reach the timing.
11. The method according to claim 1, wherein the method further comprises:
performing advertisement link display corresponding to the target video advertisement on a second preset position of the playing interface;
and responding to clicking operation of a link control of the advertisement link, and jumping to an advertisement interface where the target video advertisement is located.
12. A video advertisement presentation apparatus, the apparatus being applied to an advertisement delivery end, the apparatus comprising:
the acquisition module is used for responding to the filling operation for the advertisement content control and acquiring the advertisement content of the target video advertisement;
the determining module is used for determining advertisement question and answer content and advertisement display time based on the advertisement content; wherein, the advertisement question-answering content is a question-answering related to the advertisement content;
The display module is used for displaying the advertisement question and answer content at a preset position of a playing interface for playing the target video advertisement when the advertisement playing time of the target video advertisement is monitored to reach the advertisement display time in the process of playing the target video advertisement;
the display module is used for determining a video advertisement display mode based on the advertisement display time when an object watching the target video advertisement correctly answers the advertisement questions in the advertisement question and answer content, and displaying the target video advertisement according to the video advertisement display mode; the video advertisement display mode is a display mode for reducing the object to watch the target video advertisement.
13. An advertising terminal, comprising: a processor and a memory, the processor being configured to execute a video advertisement presentation program stored in the memory to implement the video advertisement presentation method of any one of claims 1 to 11.
14. A storage medium storing one or more programs executable by one or more processors to implement the video advertisement presentation method of any one of claims 1-11.
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