KR20060089921A - A method of real-time audience response collection and reporting - Google Patents

Abstract

The present invention relates to a receiver response research system and method for investigating a video content that can transmit a video content to a plurality of members selected in advance, and to measure, analyze, and post a member's time of interest. The main configuration of the present invention comprises a member management module for registering and managing a recipient (a viewer) who provides affinity data for a video while receiving and watching a video through a client connected to the wired / wireless Internet; A video material management module provided to the members and managing various types of information about the video material used for the survey of the likelihood; An image transmission module configured to transmit an image of a subject that needs to be investigated and a preference record capable of displaying the image of the image, to be displayed on the client of the member; A reaction processing module configured to receive, store, and manage the likelihood data displayed on the likelihood recording unit provided by the client; And a control module for controlling the flow of data between each module and the likelihood analysis module for analyzing the likelihood of each time zone of the image by matching the likelihood data provided by the reaction processing module with the display time of the image provided to the client.

Video, Video, Response Survey, Public Opinion Survey, Audience Survey, Survey Method

Description

A method of real-time audience response collection and reporting}             

1 is a conceptual diagram of a receiver response investigation system for an image according to the present invention.

2 is a block diagram of a receiver response investigation system for the image according to the present invention.

3 is an exemplary view of a favorable record recording unit according to the present invention.

Figure 4 is an illustration of a graph analyzed by demographic variables in accordance with the present invention.

5 is a flowchart of a method for investigating a receiver response to an image according to the present invention.

<Description of the symbols for the main parts of the drawings>

100: client 102: affinity record

200: operation server 202: membership management module

204: Image management module 206: Image transmission module

208: reaction module 210: crush analysis module

212: statistics management module 214: control module

300: Internet 400: Video provider

The present invention relates to a receiver response research system and method for investigating a video content that can transmit a video content to a plurality of members selected in advance, and to measure, analyze, and post a member's time of interest.

Investigating the audience's response to video content is to examine the reaction of viewers who watch advertisements, movies, dramas, other TV programs, political speeches, and discussions that are broadcast through broadcasting media such as television. This is essential for promoting the effectiveness of the content and delivery of the message.

In the conventional case, the audience response survey of the image has been mainly performed by collecting the subjects in a certain place, presenting the pre-recorded image, and then requesting an evaluation thereof. This type of response investigation is very costly and time consuming.

In recent years, with the widespread deployment of communication networks and systems, reaction research through the Internet is being activated. The response research method using the Internet is a very efficient survey method in terms of cost and time since the survey is usually conducted through active participation of netizens, and the results of the survey can be sent and analyzed immediately. However, the Internet research method up to now, although the data collection process has been automated and can be performed in real time, it is true that in the form of questions and answers, it has not deviated from the simple question-and-answer method that was conducted with paper and pen in the past.

An object of the present invention devised to solve the above problems is to transmit a video material to the plurality of members selected in advance through the Internet, and to measure, analyze, and post the member's time preference for this To provide an audience response survey system and method.

It is another object of the present invention to provide a receiver response investigation system and method for investigating an image which can be recorded and transmitted by a member with a simple keyboard or mouse operation by providing a favorable view recording unit which can be operated with a mouse or a keyboard together with an image on the Internet. In providing.

In order to achieve the above object, the audience response survey system for an image of the present invention includes a client connected to the Internet, an operation server receiving a favorable data while providing an image to the client, and a typical audience response using a database storing various data. In the survey system, the operation server

A member management module that registers and manages a recipient (a viewer) that provides affinity data for the video while receiving and watching the video through a client connected to the wired / wireless Internet; A video material management module provided to the members and managing various types of information about the video material used for the survey of the likelihood; An image transmission module configured to transmit an image of a subject that needs to be investigated and a preference record capable of displaying the image of the image, to be displayed on the client of the member; A reaction processing module configured to receive, store, and manage the likelihood data displayed on the likelihood recording unit provided by the client; And a control module for controlling the flow of data between each module and a good feeling analysis module for analyzing the good feeling while the video is displayed in correspondence with the information on the likelihood data provided by the reaction processing module and the display time of the video provided to the client. It features.

Preferably, the method further includes a statistical analysis module for calculating statistics by analyzing the results analyzed in the attractiveness analysis module for each demographic or social psychological variable.

In addition, the audience response survey method for a video object of the present invention, in the client response survey method using a client connected to the Internet, an operation server receiving a favorable data while providing a video object to the client and a database in which various data are stored,

Viewing a video image through a wired / wireless internet and registering an audience (viewer) that provides affinity data as a result of viewing as a member; Transmitting and displaying a video image requiring a goodness-of-favorability survey and a user-friendliness recorder for recording the video image on the client's client; Recording, by the member, who has watched the video, the likelihood in the affinity recording unit; The information recorded in the client's favorability record is transmitted to the operation server, and the likelihood data provided from the member is matched with the display time of the image provided to the client, and the likelihood analysis for each time point of the image is displayed. It is characterized by.

Preferably, the video material is any one selected from among live video, pre-produced video file, and image file.

Preferably, the likelihood recording unit is displayed with a scale of 3 to 7 points, and is increased and decreased with the left and right buttons of the mouse and the scroll button of the center or the direction keys of the keyboard.

Hereinafter, with reference to the accompanying drawings will be described in detail the audience response investigation system and method for the image of the present invention.

1 is a conceptual diagram of a receiver response investigation system for an image according to the present invention, Figure 2 is a schematic diagram of a receiver response investigation system for an image according to the present invention, Figure 3 is an exemplary view of a favorable record recording unit according to the present invention 4 is an exemplary view of a graph analyzed for each demographic variable according to the present invention, and FIG. 5 is a flowchart of a method for investigating a receiver response to an image according to the present invention.

As shown in Figure 1, the audience response survey system for the image of the present invention is wired and wireless Internet 300, the client 100 connected to the Internet, the Internet 300, the operation server 200 and the image provider ( 400).

Members subscribed in advance by using the client 100 connected to the wired / wireless Internet are provided with the video content from the operation server 200, and records the likelihood data for the video and transmits it to the operation server 200, the operation server ( 200) analyzes the content received from the member and analyzes the attractiveness of the transmitted image by demographic or socio-psychological variables to check the objective response of a plurality of audiences on the image in real time or at a desired time.

Looking in more detail with reference to Figure 2, the operation server is a member management module 202, video management module 204, video transmission module 206, reaction processing module 208, affinity analysis module 210, statistics management module 212, the control module 214, and databases 216 to 224 storing various kinds of information.

Membership management module 202 is provided with the video content provided from the operation server, receiving the audience (viewers) to provide affinity data according to viewing as a member, age, gender, address, region, telephone number, email, etc. of the member Along with the basic information, additional information about political propensity, past voting trends, areas of interest and products of interest is stored and managed in the member information DB 216.

Image management module 204 is provided to the member is provided with information about the image used in the survey of the degree of preference to store and manage in the image information DB (218). In this case, the video material used includes all dramas, advertisements, debates, speeches, music videos, legal arguments, and the like, which are broadcast live or transmitted as video or image files.

The image transmission module 206 transmits the likelihood recording unit 102 that can record the likeness of the video and the image for the likelihood investigation and the likeness to the client 100 to be displayed. In this case, the video material is provided to the client 100 in a real time streaming manner in the case of a video file for preventing live leakage such as various discussions, candidate speeches, or leaking to the outside, such as a new product advertisement or a scheduled drama. In addition, it is provided to be downloaded when the real-time simultaneous response of members, such as recorded broadcast, pre-recorded speech, etc. is not required.

On the other hand, the likelihood recording unit 102 provided with the image material is "-2 (very bad), -1 (bad), 0 (normal), +1 (good), in the horizontal or vertical direction as shown in FIG. It is desirable to display a grid of +2 (very good), and it works by using the buttons on the keyboard or the arrows on the keyboard to move the grid left and right one by one. In other words, clicking the left button of the mouse once moves to -1 (bad) and -2 (very bad) one space, clicking the scroll button in the center moves to 0 (normal), and clicking the right button once 1 ( Good) and 2 (very good) are moved one by one.

The reaction processing module 208 receives the likelihood data displayed on the likelihood recorder 102 provided with the image from the client 100 and stores and manages the likelihood data in the reaction information DB 220. That is, when the video is provided to the client live, the member's recorded favorable feeling data is transmitted in real time. When the video is provided by the streaming or download method, the member is provided after the member completes recording the favorable feeling data.

The likelihood analysis module 210 analyzes the likelihood received through the reaction processing module 208 and stores the information on the likelihood changed during the start time to the end time when the image is displayed in the affinity information DB 222. At this time, when the likelihood does not change for a set time such as 10 seconds, 30 seconds, 60 seconds, etc., it is determined that the member does not watch the video, and thus may be excluded from the object of affinity analysis.

The statistical management module 212 analyzes the results of the attractiveness according to the video viewing time analyzed by the attractiveness analysis module for each demographic or social psychological variable, and stores and manages them in the statistical information DB 224. That is, as shown in FIG. 4, the statistical management module 212 may display the total statistics according to gender, the total statistics according to regions, or the total statistics according to age as a graph. On the other hand, the statistical management module may provide statistical information analyzed by demographic or socio-psychological variables to the image transmission module 206 to be displayed together with the image when broadcasted live.

In addition, the control module 214 controls the data flow between each module (202 ~ 212).

Hereinafter, a method of investigating the audience response to an image will be described in detail with reference to the flowchart shown in FIG. 5.

First, the operation server 200 receives the video using the client 100 connected to the Internet 300 and provides affinity data such as "very bad, bad, normal, good, very good" as a viewing result for it. The prisoner (viewer) is registered as a member (step S302). When registering as a member, basic information such as age, gender, region, address, phone number, email, etc., as well as additional information on political propensity, past voting trends, interests and products of interest are stored and managed in the member information DB (216). do.

When the member accesses the operation server 200 by inputting an ID and password using the client 100 connected to the Internet 300 (step S304), the operation server 200 uses the ID and password entered at the time of member information. Compare the information stored in the DB (216) to confirm the presence or absence of membership (step S306), and if not a member transfers a message that can be used after registering (step S308).

The member connected to the operation server 200 receives the likelihood recording unit 102 that can record the likelihood data while watching the image together with the video object to be subjected to the likelihood evaluation from the image transmission module 206 of the operation server ( Step S310). At this time, the video object to be evaluated includes all dramas, advertisements, debates, speeches, music videos, legal arguments, etc., which are broadcast live or transmitted as a video or image file as described above. In addition, the affinity recording unit 102 is left and right or up and down with a scale of "-2 (very bad), -1 (bad), 0 (normal), +1 (good), +2 (very good)", and the like. It is preferable to be displayed.

While watching the video sent by the member, the scale shown in the Favorability Record is set to "-2 (very bad), -1 (bad), 0 (normal), +1 (good), +2 (very good)". When using both buttons and the scroll button in the center or using the arrow function of the keyboard (step S312), the recorded favorable feeling is transmitted to the operation server through the reaction processing module 208 of the operation server connected to the Internet (step S312). S314), it is stored in the reaction information DB 220 (step S316).

On the other hand, the operation server analyzes the likelihood flow while the video is provided by synthesizing the likelihood of the member stored in the reaction information DB 220 to correspond to the time when the video is provided using the likelihood analysis module 210. (Step S318). Through this analysis, it is possible to select the parts that give good feelings and bad feelings to the members from the contents included in the video content, such as dramas, music videos, political speeches, court rehearsal exercises, and product advertisements. By modifying or removing the parts that make you feel bad, you can reconstruct the image to produce a good response overall.

In addition, the data corresponding to the video and affinity in the likelihood analysis module 210 may be analyzed by demographic or social psychological variables in response to the age, gender, region, past behavior, propensity, etc. of the member information created during membership registration. (Step S320). In other words, by analyzing demographic and socio-psychological variables, it is possible to create a graph to check the likelihood statistics according to gender, the likelihood statistics according to regions, or the likelihood statistics according to age.

In the case of a video that is provided live, such as a live TV discussion, the likelihood of the members analyzed in the graph may be provided in real time by inserting it into the live video that is being broadcast in real time so that a large number of general viewers who do not participate in the survey may be provided (step S322). , S234).

The results analyzed through this process are provided to the client who prepares speeches, discussions, dramas, product advertisements, etc., and the client uses the evidence as a basis for developing and understanding the likelihood of the image before the movie is finally aired. In the case of live broadcasting, the audience (viewer) evaluation of the video may be performed in real time.

As described above, in the detailed description of the present invention has been described with respect to specific embodiments, various modifications are possible without departing from the scope of the invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined by the claims below and equivalents thereof.

The audience response survey system and method for the image of the present invention has the advantage of transmitting the image through the Internet, and receiving the likelihood for analyzing the likelihood of each image of the time zone.

In addition, it is possible to record the likelihood of an image by a simple operation of a mouse or a keyboard, and to make a decision on correction / removal / replacement along with the evaluation of each part of the image based on the collected data.

In addition, it is possible to obtain high advertisement effect by separately editing the parts that induce crush and vice versa among pre-produced videos such as political speech, rehearsal of legal defense, drama, product advertisement, etc. There are advantages to be utilized.

In addition, when using the real-time results posting function on TV, the majority of viewers who watch programs such as discussions, speeches, dramas, etc., can watch the change in the likelihood of survey participants who vary according to gender, age region and disposition. There is an advantage.

Claims (10)

In a typical audience response investigation system using a client connected to the Internet, an operation server receiving the favorability while providing a video to the client, and a database in which various data are stored, the operation server includes: A member management module that registers and manages an audience (viewer) that provides affinity data for the video while receiving and watching the video through a client connected to the wired / wireless internet as a member; A video material management module provided to the member and managing various types of information about the video material used for the survey of affinity; An image transmission module configured to transmit an image of a subject that needs to be examined and an attractiveness recording unit capable of displaying the image of a subject's likeness to be displayed on the client of the member; A reaction processing module configured to receive, store, and manage the likelihood data displayed on the likelihood recording unit provided by the client; A similarity analysis module for analyzing the likelihood while the image is displayed by matching the information on the likelihood data provided by the reaction processing module with the display time of the image provided to the client; The audience response survey system for an image, characterized in that it comprises a control module for controlling the data flow between each module. The system of claim 1, further comprising a statistics management module for calculating statistics by analyzing the results analyzed by the likelihood analysis module for each demographic or social psychological variable. The system of claim 1, wherein the video object is any one selected from among a live video, a pre-produced video file, and an image file. The system of claim 1, wherein the likelihood recording unit is displayed together on the screen of the displayed image. The system of claim 1, wherein the likelihood record unit is displayed as a scale and is increased or decreased by a mouse or a keyboard. In the audience response investigation method using a client connected to the Internet, an operating server receiving the favorability while providing a video material to the client and a database storing various data, Watching a video image through a wired / wireless internet and registering an audience (viewer) providing a favorable view as a member as a member; Transmitting to the client of the member and displaying the image of the image that needs to be examined and the image of the object of interest, the image of which is displayed; Displaying, by the member who viewed the video material, the likelihood in the likelihood recording section; Transmitting information displayed on the likelihood record of the client to an operation server; And analyzing the likelihood according to each time point at which the image is displayed by matching the likelihood information provided from the member with the display time of the image provided to the client. The video material according to claim 6, further comprising analyzing the demographic or social psychological variables according to age, gender, region, etc. of the member information created at the time of membership registration. Method for investigating audience response to The method according to claim 6 or 7, further comprising inserting the analysis data into an image provided to the member and providing the image again. The method of claim 6, wherein the video object is any one selected from among a live video, a pre-produced video file, and an image file. The method of claim 6, wherein the likelihood record unit is displayed as a scale and is increased or decreased by a mouse or a keyboard.

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