KR20040105397A - Apparatus and method for managing program rating of television - Google Patents
Apparatus and method for managing program rating of television Download PDFInfo
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- KR20040105397A KR20040105397A KR1020030036764A KR20030036764A KR20040105397A KR 20040105397 A KR20040105397 A KR 20040105397A KR 1020030036764 A KR1020030036764 A KR 1020030036764A KR 20030036764 A KR20030036764 A KR 20030036764A KR 20040105397 A KR20040105397 A KR 20040105397A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25808—Management of client data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
- H04N21/4348—Demultiplexing of additional data and video streams
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
- H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
Abstract
Description
본 발명은 티브이에 관한 것으로서, 특히 티브이의 시청내역 관리장치 및 방법에 관한 것이다.The present invention relates to a TV, and more particularly, to an apparatus and method for managing viewing history of a TV.
일반적으로 티브이는 방송국에서 제공하는 방송신호를 수신하여 화면 및 스피커를 통해 영상과 음성을 출력하는 기기로서, 아날로그 방송을 시작하여 현재는디지털 방송이 상용화를 앞두고 있다.In general, a TV is a device that receives a broadcast signal provided by a broadcasting station and outputs video and audio through a screen and a speaker, and has started analog broadcasting.
디지털 방송 상용화에 따라 디지털 방송을 수신하여 영상 및 음성 출력이 가능한 디지털 티브이가 출시되고 있는데, 디지털 방송신호는 기본적인 영상 및 음성신호 이외에도 각 채널별 방송안내 정보, 방송 줄거리 등 각종 방송관련 부가정보를 포함한 트랜스포트 스트림 형태로 전송된다.With the commercialization of digital broadcasting, digital TVs are being released that can receive digital broadcasting and output video and audio. In addition to the basic video and audio signals, digital broadcasting signals include various broadcasting related information such as broadcasting guide information and broadcasting plots for each channel. It is sent in the form of a transport stream.
따라서 디지털 티브이는 트랜스포트 스트림에서 기본적인 방송 영상과 음성 이외에 상술한 부가정보를 추출하여 저장하였다가 사용자가 원할 경우 제공한다.Therefore, the digital TV extracts and stores the above additional information in addition to the basic broadcast video and audio from the transport stream and provides it if the user desires.
방송국은 각 업체의 광고를 통해 수익을 창출하므로, 시청률이 가장 중요한 요소이며, 광고를 요청하는 업체 역시, 자사의 제품 판매에 있어 광고 시청률이 중요한 요소이므로 각 방송국 및 광고 요청 업체는 시청률을 높이기 위한 다양한 방법들을 필요로 하고 있다.Since stations generate revenue through advertising from their respective companies, viewership is the most important factor, and those requesting ads are also important for advertising sales in their products. Various methods are needed.
그러나 현재는 티브이 광고 후 제품 판매 증가량에 따라 광고의 시청률을 추측하는 간접적인 방법만 있을 뿐, 실질적인 광고 시청률을 파악하여 해당 시청자에게 마일리지를 제공하는 등의 혜택을 줄 수 있는 방법은 없다.However, at present, there is only an indirect method of estimating the viewership of the advertisement according to the increase in the sales of the product after the TV advertisement, and there is no method of providing the mileage to the viewer by identifying the actual advertisement viewership.
따라서 본 발명은 상기한 종래의 문제점을 해결하기 위하여 안출한 것으로서, 시청자의 방송 시청내역을 기록하고 해당 방송국 및 업체의 사이트에 접속하여 업로드 시킬 수 있도록 한 티브이의 시청내역 관리장치 및 방법을 제공함에 그 목적이 있다.Accordingly, the present invention has been made to solve the above-described problems, and provides an apparatus and method for managing TV viewing history so that the viewer can record the broadcasting viewing history and access and upload the broadcasting station and company's site. The purpose is.
본 발명에 따른 티브이의 시청내역 관리장치는 튜너와, 디지털 방송신호를트랜스포트 스트림 형태로 변환하는 디코더와, 디코더에서 출력된 트랜스포트 스트림을 역다중화하고 그중 영상신호를 화면출력 가능하도록 처리하는 신호 처리부와, 사용자 고유번호와 적어도 하나 이상의 방송관련 업체별로 할당된 메모리 영역을 갖는 메모리부와, 인터넷 등의 통신망을 통해 각 방송관련 업체 서버와 통신하기 위한 통신 인터페이스부와, 신호 처리부에서 역다중화된 트랜스포트 스트림에서 부가정보를 추출하고 부가정보를 참조하여 시청자의 방송 시청내역을 메모리부의 해당 메모리 영역에 기록하고 기록된 시청내역과 사용자 고유번호를 통신 인터페이스부를 통해 각 방송관련 업체 서버로 전송하는 제어부를 포함함을 특징으로 한다.An apparatus for managing a TV's viewing history according to the present invention includes a tuner, a decoder for converting a digital broadcast signal into a transport stream, a signal for demultiplexing a transport stream output from the decoder and processing a video signal among them A processing unit, a memory unit having a user identification number and a memory area allocated to at least one broadcasting company, a communication interface unit for communicating with each broadcasting company server through a communication network such as the Internet, and a demultiplexing unit in a signal processing unit A control unit which extracts additional information from the transport stream and records the viewer's broadcast viewing history in a corresponding memory area of the memory unit with reference to the additional information, and transmits the recorded viewing history and the user's unique number to each broadcasting related server through the communication interface unit. Characterized by including.
본 발명에 따른 티브이의 시청내역 관리방법은 방송신호를 수신하는 단계와, 방송신호를 트랜스포트 스트림으로 변환하고 그중 부가정보를 추출하여 저장하는 단계와, 부가정보를 참조하여 현재 사용자가 시청하는 방송국 및 광고업체 중 적어도 하나를 구분하여 저장하는 단계를 포함함을 특징으로 한다.In accordance with an aspect of the present invention, there is provided a method for managing a broadcast history of a television, the method comprising: receiving a broadcast signal, converting the broadcast signal into a transport stream, extracting and storing additional information therefrom, and a broadcasting station currently viewed by the user with reference to the additional information And classifying and storing at least one of an advertisement company.
도 1은 본 발명에 따른 티브이의 시청내역 관리장치의 구성을 나타낸 블록도1 is a block diagram showing the configuration of the TV history management apparatus according to the present invention
도 2는 도 1의 메모리부의 세부 구성을 나타낸 도면2 is a diagram illustrating a detailed configuration of a memory unit of FIG. 1;
도 3은 본 발명에 따른 티브이의 시청내역 관리방법을 나타낸 플로우챠트3 is a flowchart showing a method of managing viewing history of a TV according to the present invention.
- 도면의 주요 부분에 대한 부호의 설명 --Explanation of symbols for the main parts of the drawing-
11: 튜너 12: VSB 디코더11: Tuner 12: VSB Decoder
13: 신호 처리부 14: 디스플레이부13: signal processor 14: display unit
15: 메모리부 16: 통신 인터페이스부15: memory section 16: communication interface section
17: 제어부 18: 서버17: control unit 18: server
이하, 첨부된 도면을 참조하여 본 발명에 따른 티브이의 시청내역 관리장치 및 방법의 바람직한 일실시예를 상세히 설명하면 다음과 같다.Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the apparatus and method for watching TV management according to the present invention in detail.
도 1은 본 발명에 따른 티브이의 시청내역 관리장치의 구성을 나타낸 블록도, 도 2는 도 1의 메모리부의 세부 구성을 나타낸 도면이고, 도 3은 본 발명에 따른 티브이의 시청내역 관리방법을 나타낸 플로우챠트이다.1 is a block diagram showing the configuration of a TV history management apparatus according to the present invention, Figure 2 is a view showing the detailed configuration of the memory unit of Figure 1, Figure 3 is a view showing a TV history management method according to the present invention It is a flowchart.
본 발명에 따른 티브이의 시청내역 관리장치는 도 1에 도시된 바와 같이, 디지털 방송신호를 수신하기 위한 튜너(11), 상기 튜너(11)를 통해 수신된 디지털 방송신호에서 VSB 신호를 복조하고 오류를 정정하여 트랜스포트 스트림 형태로 변환하는 VSB 디코더(12), 상기 VSB 디코더(12)에서 출력된 트랜스포트 스트림을 역다중화하고 그중 영상신호를 화면출력 가능하도록 처리하는 신호 처리부(13), 상기 신호 처리부(13)의 출력을 화면표시하기 위한 디스플레이부(14), 사용자 고유번호와 적어도 하나 이상의 방송관련 업체(방송국 및 광고업체)별로 할당된 메모리 영역을 갖는 메모리부(15), 인터넷 등의 통신망을 통해 방송국 및 광고업체 서버(18)(이하, 서버라 칭함)와 통신하기 위한 통신 인터페이스부(16), 상기 신호 처리부(13)에서 역다중화된 트랜스포트 스트림에서 부가정보를 추출하고 상기 부가정보중 방송안내정보를 참조하여 시청자의 방송 시청내역을 상기 메모리부(15)의 해당 메모리 영역에 기록하고 기록된 시청내역과 사용자 고유번호를 상기 통신 인터페이스부(16)를 통해 서버(18)로 전송하는 제어부(17)를 포함하여 구성된다.As shown in FIG. 1, the apparatus for managing viewing history of a TV according to the present invention demodulates an error and demodulates a VSB signal from a digital broadcast signal received through the tuner 11 and a tuner 11 for receiving a digital broadcast signal. A VSB decoder 12 for correcting a signal into a transport stream form, demultiplexing the transport stream output from the VSB decoder 12, and processing a video signal of the video stream, and processing the video signal therein; Display unit 14 for displaying the output of the processing unit 13, memory unit 15 having a memory area allocated for each user identification number and at least one broadcasting related company (broadcasting station and advertiser), a communication network such as the Internet A communication interface 16 for communicating with a broadcasting station and an advertiser's server 18 (hereinafter referred to as a server) through the demultiplexed transport stream in the signal processor 13 Extract the additional information, record the viewer's broadcast viewing history in the corresponding memory area of the memory unit 15 with reference to the broadcast guide information among the additional information, and record the recorded viewing history and the user identification number in the communication interface unit 16; It is configured to include a control unit 17 for transmitting to the server 18 through the.
이때 메모리부(15)는 도 2에 도시된 바와 같이, 사용자 고유번호 기록영역과, 시청내역 기록영역으로 구분된 메모리, 그리고 티브이 동작관련 각종 프로그램과 임시정보 및 부가정보 저장을 위한 메모리 등을 포함한다.In this case, as shown in FIG. 2, the memory unit 15 includes a user ID number recording area, a memory divided into a viewing history recording area, and a memory for storing various programs, temporary information, and additional information related to a TV operation. do.
도 2에 도시된 메모리의 사용자 고유번호 기록영역에는 사용자를 구분할 수 있는 고유번호(예를 들어, 사용자의 주민등록번호)가 기록되며, 시청내역 기록영역에는 각 방송국 및 광고업체들에 대해 각각의 어드레스가 할당되어 각 어드레스별 시청내역이 기록되며, 추후 방송국 및 광고업체의 변동에 따라 어드레스 변경도 가능하다.In the user ID number recording area of the memory shown in FIG. 2, a unique number for identifying a user (for example, a user's social security number) is recorded. In the viewing history recording area, each address for each broadcasting station and an advertisement company is recorded. The viewing history of each address is recorded, and the address can be changed later according to the change of broadcasting station and advertising company.
이와 같이 구성된 본 발명에 따른 티브이의 시청내역 관리방법을 도 3을 참조하여 설명하면 다음과 같다.Referring to FIG. 3, a method for managing viewing history of a TV according to the present invention configured as described above is as follows.
먼저, 티브이 판매업체에서 구매하는 사람의 사용자 고유번호 예를 들어, 주민등록번호를 상기 메모리부(15)의 사용자 고유번호 기록영역에 기록하여 판매한다.First, a user's unique number of a person who purchases the product from a TV retailer, for example, a social security number is recorded and sold in the user's unique number recording area of the memory unit 15.
이때 사용자 고유번호 기록은 사용자가 제품 구매후 가정에서 티브이 메뉴를 통해 입력할 수도 있다.In this case, the user ID number record may be input by the user through the TV menu at home after purchasing the product.
이후, 티브이의 전원이 '온'되면, 튜너(11)는 기설정된 주파수에 맞는 방송신호를 수신하고, 튜너(11)에서 수신된 방송신호는 VSB 디코더(12) 및 신호 처리부(13)를 거쳐 디스플레이부(14)를 통해 출력된다.Subsequently, when the power of the TV is 'on', the tuner 11 receives a broadcast signal corresponding to a preset frequency, and the broadcast signal received from the tuner 11 passes through the VSB decoder 12 and the signal processor 13. It is output through the display unit 14.
따라서 제어부(17)는 신호 처리부(13)로부터 트랜스포트 스트림의 부가정보중 방송안내정보를 추출하여 메모리부(15)에 저장한다(S31).Therefore, the controller 17 extracts the broadcast guide information from the additional information of the transport stream from the signal processor 13 and stores it in the memory unit 15 (S31).
그리고 제어부(17)는 상기 메모리부(15)에 저장된 방송안내정보를 참조하여 현재 사용자가 시청하는 방송 시청내역을 메모리부(15)의 해당 메모리 영역에 기록한다(S32).The controller 17 records the broadcast viewing history currently viewed by the user in the corresponding memory area of the memory 15 by referring to the broadcast guide information stored in the memory 15 (S32).
즉, 현재 사용자가 LG 광고를 시청하고 있다면, 제어부(17)는 방송안내정보를 통해 이를 알 수 있으므로 상기 메모리부(15)의 시청내역 기록영역중 LG 광고에 해당하는 어드레스에 횟수 단위 또는 시간단위중 적어도 하나로 시청내역을 업데이트 시킨다.That is, if the current user is watching the LG advertisement, the controller 17 can know this through the broadcast guide information, so that the address corresponding to the LG advertisement in the viewing history recording area of the memory unit 15 is the number of units or the time unit. Update the viewing history to at least one of the following.
이어서 제어부(17)는 시청내역 업로드 명령이 입력되는지 판단한다(S33).Subsequently, the controller 17 determines whether a viewing history upload command is input (S33).
이때 시청내역 업로드 명령은 사용자가 티브이 메뉴화면을 통해 입력하거나,리모컨에 구비된 키 등을 이용하여 수행할 수 있다.At this time, the user can upload the viewing history command through the TV menu screen or use a key provided in the remote control.
그리고 제어부(17)는 상기 판단결과(S33), 시청내역 업로드 명령이 입력되면 각 방송국 및 광고업체 사이트에 접속하여 상기 메모리부(15)에 저장된 시청내역 정보를 업로드 시킨다(S34).In addition, when the determination result (S33) and the viewing history upload command are input, the controller 17 accesses each broadcasting station and the advertisement company site and uploads the viewing history information stored in the memory unit 15 (S34).
즉, 제어부(17)는 통신 인터페이스부(16)를 통해 인터넷망의 방송국 및 광고업체 서버(18)에 구현된 사이트에 접속하고 메모리부(15)의 시청내역 정보와 해당 사용자 고유번호 정보를 전송하는 것이다.That is, the control unit 17 accesses the site implemented in the broadcasting station and the advertisement company server 18 of the Internet network through the communication interface unit 16, and transmits the viewing history information of the memory unit 15 and the corresponding user identification number information. It is.
한편, 상기 판단결과(S33), 시청내역 업로드 명령이 없으면, 자동 업로그 설정이 되어 있는지 판단하고(S35), 자동 업로그 설정이 되어 있으면 기설정 주기마다 메모리부(15)의 시청내역 정보를 방송국 및 광고업체 사이트에 업로드 시킨다(S34).On the other hand, if the determination result (S33), if there is no viewing history upload command, it is determined whether the automatic uplog setting is set (S35), and if the automatic uplog setting is set, the viewing history information of the memory unit 15 is set for each preset period. Upload to the broadcasting station and advertiser site (S34).
이때 자동 업로드 설정은 티브이의 메뉴화면상에서 설정 또는 해제할 수 있다.At this time, the automatic upload setting can be set or released on the menu screen of the TV.
이와 같이 시청내역 업로드가 이루어지면, 해당 방송국 및 광고업체는 사용자 고유번호에 따라 각 시청자의 자사 방송 또는 광고 시청률을 판단하여, 상품을 제공하거나 제품 구매 등에 사용할 수 있는 마일리지를 주는 등의 마케팅에 이용할 수 있다.When uploading the viewers in this way, the relevant stations and advertisers can determine the viewer ratings of each broadcaster or advertisement based on the user's unique number, and use it for marketing such as providing mileage for providing products or purchasing products. Can be.
본 발명에 따른 티브이의 시청내역 관리장치 및 방법은 시청자의 방송 및 광고 시청내역을 저장하고, 필요시 방송국 및 광고업체에 제공하여 마일리지 등을 제공하는 판단기준으로 사용할 수 있도록 한다.The apparatus and method for managing a TV's viewing history according to the present invention stores the viewer's broadcasting and advertisement viewing history, and provides the broadcasting station and the advertising company if necessary to use it as a criterion for providing mileage.
따라서 방송국 및 광고업체는 자사의 시청률을 판단하여 마일리지를 제공함으로서 제품 판매를 촉진시키는 등 마케팅에 이용할 수 있는 이점이 있고, 사용자는 방송시청에 따른 부가적인 이익을 창출 할 수 있으므로 양자 모두에게 경제적인 이익을 주는 효과가 있다.Therefore, broadcasting stations and advertisers can benefit from marketing by offering mileage by judging their audience ratings and promoting product sales, and users can create additional profits from broadcasting. It has a beneficial effect.
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Cited By (2)
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KR100550974B1 (en) * | 2004-06-25 | 2006-02-13 | 에스케이 텔레콤주식회사 | View history uploading method of digital multi media broadcasting terminal and broadcasting center |
EP2437207A1 (en) * | 2008-10-17 | 2012-04-04 | Telefonaktiebolaget LM Ericsson (publ) | Method and arangement for ranking of live web applications |
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Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
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KR100550974B1 (en) * | 2004-06-25 | 2006-02-13 | 에스케이 텔레콤주식회사 | View history uploading method of digital multi media broadcasting terminal and broadcasting center |
EP2437207A1 (en) * | 2008-10-17 | 2012-04-04 | Telefonaktiebolaget LM Ericsson (publ) | Method and arangement for ranking of live web applications |
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