KR20020002193A - Method and system for surveying - Google Patents

Abstract

PURPOSE: A method and system for a survey automation on a network is provided to perform a survey of Internet users being connected through the Internet and to analyze survey information by a statistics analyzing program in real time. CONSTITUTION: A survey server receives film information, advertisement information and survey information thereof from a film production or an advertiser and stores the information in a database(S900). The survey server inserts film publicizing information and advertising information in a portal site or a personal site and transmits the corresponding detail information in accordance with a request of a client(S902). The survey server also transmits survey participating induction information, that is, event information for inducing a survey participation to a film or an advertisement(S904). If a survey participation requesting signal is received from the client(S906), the survey server searches a survey information database and transmits the corresponding survey information to the client(S908). The survey server receives responding information with respect to survey information from the client(S910) and stores the received information in a survey information database and a user information database. The survey server performs an analysis of the survey responding information using a statistics analyzing program in real time(S912). The analyzed survey result is stored in the survey information database and transmitted to the corresponding terminal by constructing a survey result screen in accordance with a request of a film producer, an advertiser or the client(S914).

Description

Survey automation method and system on network {METHOD AND SYSTEM FOR SURVEYING}

The present invention relates to a method and system for automating survey (hereinafter referred to as survey) on a network. More specifically, the present invention relates to a method and system for automating a survey for more effectively conducting a survey for an internet-connected client. It is about.

In general, the conventional survey method is a method in which an investigator extracts an arbitrary subject and makes a phone call to talk with the subject, or an investigator meets with the subject in person, asks the questionnaire, and organizes the survey result based on the subject's response. Use

In the conventional survey method, the more accurate the number of the sample group, the number of survey subjects, the more accurate results can be obtained. The larger the number of survey subjects, the more expensive the survey is.

In addition, the conventional survey method has a problem that a number of survey participants can participate because a plurality of survey subjects can not deal with, which can cause errors depending on the characteristics of each investigator.

In addition, in the case of a professional survey institution, in order to extract an appropriate survey subject group from each survey, and to analyze a survey result according to the characteristics of the subject, questions related to individual characteristics such as gender, age, and occupation of the subject individual are asked. Premise. Some surveys may even have more questions about information about survey participants than about actual survey questions.

In these cases, most of the subjects who are asked questions feel uncomfortable and often do not cooperate with the survey, so the survey by the investigator is often not performed properly.

In addition, the conventional survey method can not perform an accurate survey if the survey subjects intentionally lie, recruit a large number of panel members as the survey subjects, register their personal characteristics, and target the registered panel members. As a specific survey was carried out.

However, the survey for the registered panel members can be performed only through a large survey institution, which is expensive and difficult for the general public to access.

In addition, a survey by a large survey organization has a problem that it takes too long to be investigated and analyzed and notified to the survey client.

In addition, the conventional survey has a problem that if you do not have already registered member information to visit the survey target one by one.

Accordingly, an object of the present invention is to provide a method and system for a survey on a network for performing a survey for an Internet user connected through the Internet.

Another object of the present invention is to provide a survey method and system on a network for analyzing survey information in real time by a predetermined statistical analysis program.

Another object of the present invention is to provide a survey method and system on a network for selectively providing a analyzed survey result to a requestor.

1 is a schematic diagram of a survey system on a network according to the present invention;

Figure 2 is an example screen to induce participation in the survey through the portal site.

3 is an exemplary view of a movie detailed information output screen for a survey according to the present invention.

Figure 4 is a survey screen example according to the present invention.

5 is an exemplary screen illustrating a configuration of a user information database according to the present invention.

6 is a screen example showing a configuration of a survey information database.

7 is a screen example showing a survey analysis results according to the present invention.

8 is an exemplary transmission screen of a survey result according to the present invention.

9 is a flow chart for performing a survey on a network in accordance with the present invention.

<Description of the symbols for the main parts of the drawings>

100: client terminal 102: film production terminal

104: advertiser terminal 120: survey server

130: database 132: user information database

134: Survey Information Database 140: Statistical Analysis Program

The present invention for achieving the above object is to receive the survey participation induction information and survey contents from the survey client, and provides the received survey participation induction information to the network-connected client, the survey participation request by the survey participation induction information from the client After receiving the request to send the survey information according to the survey content to the client, the survey response information according to the survey information received from the client, and stores the received survey response information in real time and then stored the survey response information The survey results are analyzed by a schedule statistical analysis program, and the survey results are selectively transmitted to the requester. The survey participation information and survey contents are received online or offline, and the survey participation guidance information is Promote information for the production or production of the product, the survey content is characterized by providing a method and system for automating the survey on the network, characterized in that the information to grasp the opinion of the client about the production or the product.

Hereinafter, a survey method and system on a network according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic configuration diagram of a survey system on a network according to the present invention, FIG. 2 is a diagram illustrating a screen for inducing participation in a survey through a portal site, and FIG. 3 is a screen for outputting movie detail information for a survey according to the present invention. It is an illustration.

4 is an exemplary view of a survey screen according to the present invention, FIG. 5 is a diagram illustrating a configuration of a user information database according to the present invention, and FIG. 6 is a diagram illustrating a configuration of a survey information database.

7 is an exemplary view showing the results of a survey analysis according to the present invention, Figure 8 is a diagram illustrating a transmission screen of the survey results according to the present invention.

Referring to FIG. 1, the present invention includes a client terminal 100, a movie production company terminal 102, an advertiser terminal 104, a survey server 120, a database 130, and a statistical analysis program 140.

The client terminal 100 is connected to the Internet to connect the client to the survey server 120.

The movie production terminal 102 is connected to the Internet to connect the movie production company to the survey server 120.

The advertiser terminal 104 is connected to the Internet to connect the advertiser to the survey server 120.

The survey server 120 is configured to receive the survey information for determining the publicity of the movie and movie publicity information of the movie production company via the film production terminal 102 connected to the Internet.

In addition, the survey server 120 is configured to receive the advertiser information 104 connected to the Internet connected to the advertiser information about the goods or services and survey information for identifying the public opinion about the goods or services.

The survey server 120 is configured to store the inputted movie promotion information and corresponding survey information, advertisement information, and corresponding survey information and information of clients participating in the survey in the database 130.

Here, the database 130 is composed of a user information database 132 and a survey information database 134.

The survey server 120 provides movie promotion information and advertisement information to the client, and thus configures a survey site for the client's participation in the survey.

In addition, the survey server 120 may be configured to display the movie promotion or advertisement information on a portal site (not shown) where the client is frequently accessed, and to connect with the client by clicking on the published movie promotion information or advertisement information. .

The survey server 120 is configured to perform the survey based on the survey information stored in the survey information database 134 according to the client's participation request from the client terminal 100.

The survey server 120 is configured to analyze the survey results according to the survey performed in real time through the statistical analysis program 140.

Here, the statistical analysis program 140 may be configured of a statistical analysis system (SAS) or statistical package for the social sciences (SPSS).

The operation of the survey system on the network according to the present invention configured as described above will be described.

First, the movie production company transmits promotional information about the produced movie to the survey server 120 through the internet production movie production terminal 102. Here, the movie promotion information may include movie participant information, movie trailers and overall plot information.

In addition, the movie production company also transmits survey information for identifying public opinion, such as the taste of the produced movie or the client's movie, to the survey server 120 through the movie production terminal 102.

The advertiser transmits advertisement information about the goods or services to the survey server 120 through the advertiser terminal 104 connected to the Internet. In this case, the advertisement information may include photographic information about the goods service and rough product information.

In addition, the advertiser also transmits survey information to the survey server 120 through the advertiser terminal 104 to determine public opinion about the goods and services or the consumption taste of the client.

At this time, it is obvious that the movie production company or the advertiser may provide movie promotion or advertisement information and survey information not only online through the movie production terminal 102 or the advertiser terminal 104 but also offline.

The survey server 120 stores the movie promotion information, the advertisement information, and the survey information received from the movie production company terminal 102 or the advertiser terminal 104 in the survey information database 134.

Subsequently, the survey server 120 posts the movie promotion information provided from the movie production company or the advertisement information provided from the advertiser on a portal site (not shown) having a high frequency of client access.

Here, the movie promotion information or the advertisement information is composed of a banner form or an icon of a specific form on the portal site, and when the client clicks the banner or icon, the survey server 120 is connected.

That is, referring to FIG. 2, the survey server 120 posts the movie promotion information 200 on a portal site with a high frequency of client connections.

When the client surfs the web at the portal site and clicks on the movie promotion information, the survey server 120 is connected to the client through the client terminal 100.

The survey server 120 searches the survey information database 134 and transmits the movie promotion detailed information to the connected client terminal 100.

That is, referring to FIG. 3, the movie promotion detailed information may induce participation in a survey about movie information of a video, a schematic plot information 302 of a movie, and a movie by an image player 300 such as a window media player or a real player. Event information 304 to be included.

Here, the event information 304 is, for example, information indicating that a participant in a survey will be a certain prize draw.

When the client clicks the event participation icon 306 of FIG. 3 to participate in the survey, the survey server 120 retrieves survey information corresponding to the movie information stored in the survey information database 134 and displays the survey screen on the client. The terminal 100 transmits the data to the client.

That is, referring to FIG. 4, the survey screen is a screen automatically generated from a template produced by the survey server 120 using web programming for the survey item set by the statistical analysis program 140.

The survey screen includes a survey content 400 that includes a quiz for participating in a sweepstakes event, a question about a movie to be promoted, and a question to determine the overall client's taste for the movie.

It also includes a personal information input field 402 for identifying the content of the client participating in the survey.

Here, the personal information input field 402 includes a name, social security number, e-mail, contact information, address, marital status or number of children.

At this time, the personal information of the client is used as basic data for analyzing the delivery of the prize and the survey according to the prize draw event.

Obviously, the survey screen may be modified in any form other than the above.

After the client creates a response to the survey through the screen as shown in FIG. 4, the client clicks the creation completion icon 404 to transmit the survey response to the survey server 120.

The survey server 120 stores the personal information of the client included in the survey response in the user information database 132.

At this time, the personal information of the client stored in the user information database is stored in the form as shown in FIG.

In addition, the survey server 120 stores the survey response of the client received through the client terminal 100 in the survey information database 134.

The survey information database 134 stores the survey response of the client in the form as shown in FIG.

That is, the survey information database 134 includes the ID of the client who participated in the survey, the client's response to the survey question, the client's gender field, and the like.

Subsequently, the survey server 120 analyzes the survey response information of the client by the statistical analysis program 140.

First, the statistical analysis program 140 performs data setting such as input / output environment definition, data definition, data conversion, etc. of the survey response information so that the analysis can be performed by reading the survey response information.

Subsequently, the statistical analysis program 140 performs the analysis every time the survey response information is input as the analysis is performed according to the set survey response information.

Here, the statistical analysis program 140 uses SAS or SPSS, etc. Since the statistical analysis program is already known, a detailed description thereof will be omitted.

Survey server 120 is analyzed in the form of the response rate of the client to each survey question as shown in FIG.

Subsequently, when the film production company requests the survey result information about the movie through the movie production terminal 102, the survey server 120 configures the survey result stored in the survey information database 134 into a screen form as shown in FIG. 8. To the film production company via the film production terminal 102.

Referring to FIG. 8, the survey participant's response rate to the survey item is represented by a bar graph and a number.

In addition, the survey server 120 may provide survey results to clients, advertisers, and the like who request the survey results.

In the above, the survey on the movie has been described as an example, but it is obvious that the survey on the goods or services can be performed.

A survey method of a survey system on a network according to the present invention configured and operated as described above will be described with reference to the accompanying drawings.

9 is a flow chart for performing a survey on a network in accordance with the present invention.

First, the survey server 120 receives movie information, advertisement information, and corresponding survey information from a movie production company or an advertiser (S900) and stores it in the database 130.

Subsequently, the survey server 120 posts the movie promotion information and the advertisement information on the portal site or the individual site directly operated, and transmits the corresponding detailed information according to the client's request for clicking the movie promotion information and the advertisement information (S902). ).

At this time, the survey server 120 also transmits survey participation induction information, that is, event information for inducing survey participation for a movie or an advertisement (S904).

When receiving a survey participation request signal based on event information for inducing survey participation from the client (S906), the survey server 120 searches the survey information database 134 and transmits the corresponding survey information to the client (S908).

Subsequently, the survey server 120 receives response information about the survey information from the client (S910) and stores the received information in the survey information database 134 and the user information database 132.

Here, the survey response information includes the client's response to the survey information and personal information.

As the survey response information is stored in the survey information database 134 and the user information database 132, the survey server 120 analyzes the survey response information using a statistical analysis program in real time (S912).

Survey results analyzed in the above step (S912) is stored in the survey information database 134, the requester, for example, a film production company, advertiser or client as requested by the survey results screen is configured and transmitted to the corresponding terminal (S914) ).

The survey method and system according to the present invention provide movie promotion or advertisement information through a portal site or a schedule site, perform a survey for a client connected through the provided information, and perform analysis in real time by a statistical analysis program. do. The analyzed survey results are optionally provided to the requestor.

Therefore, in the present invention, since the client connected through the Internet becomes a survey target, active survey participation can be performed to perform an efficient survey.

In addition, the present invention has the effect of reducing the time required for the survey because it provides a real-time database of the survey response received from the client, and performs the analysis accordingly provided to the requestor.

Although the above has been described with reference to a preferred embodiment of the present invention, those skilled in the art to which the present invention pertains without departing from the spirit and scope of the present invention as set forth in the claims below It will be appreciated that modifications and variations can be made.

Claims (6)

In the survey automation method by the survey server, Receiving survey participation inducing information and survey contents from the survey client; Providing the received survey participation inducing information to a networked client; Receiving a survey participation request based on the survey participation induction information from the client; Transmitting survey information according to the survey contents to the client by the survey participation request; Receiving survey response information according to the survey information from the client; Storing the received survey response information in real time; Analyzing the stored survey response information by using a statistical analysis program to extract survey results; Selectively transmitting the survey result to the requestor Including but not limited to: Survey participation induction information and survey contents are received online or offline, Survey participation induction information is promotional information for the promotion of a certain production or products, The survey contents are information for identifying the public opinion of the client about the production or products. The method of claim 1, Providing the received survey participation induction information to a networked client The survey participation induction information is provided through a portal site or a site operated by the survey server characterized in that the automated method on the network. The method of claim 1, Survey response information according to the survey information comprises the personal information of the client personal survey method on the network. A memory in which a program is stored; A processor coupled to the memory to execute the program; The processor by the program, Receiving survey participation inducing information and survey contents from the survey client; Providing the received survey participation inducing information to a networked client; Receiving a survey participation request based on the survey participation induction information from the client; Transmitting survey information according to the survey contents to the client by the survey participation request; Receiving survey response information according to the survey information from the client; Storing the received survey response information in real time; Analyzing the stored survey response information by using a statistical analysis program to extract survey results; Selectively transmitting the survey result to the requestor Run the Survey participation induction information and survey contents are received online or offline, Survey participation induction information is promotional information for the promotion of a certain production or products, Survey contents are information for identifying the public opinion of the client about the product or the product. The method of claim 4, wherein The survey participation induction information is provided through a portal site or a website operated by the processor, characterized in that the automated system on the network. The method of claim 4, wherein Survey response system according to the survey information characterized in that it comprises personal information of the client personal survey system on the network.