KR20060050566A - Internet keyword advertising method using secondary keyword, and internet keyword advertising system thereof - Google Patents

Abstract

The present invention relates to an internet keyword advertising method. More specifically, when a user requests a keyword search, the present invention provides a secondary keyword related to the keyword, and the user actually requests information through a keyword search through the Internet. And / or an advertisement method and an advertisement system for providing relevant data in proximity to a product, wherein the primary keyword to be entered into a search box of a web browser driven by a media server system and an advertiser designates an arbitrary word. A keyword DB for storing a secondary keyword which is selected and output as a search result of the primary keyword; An advertiser DB in which the advertisement information including a URL is stored in association with the first and second keywords; A keyword list generation module for extracting a second keyword mapped according to a query of the media server system for a first keyword from the keyword DB and generating the list by associating the second keyword with the corresponding advertisement information stored in the advertiser DB; And an AD server including a media communication module for outputting the list to an Internet user through a web browser of the media server system and receiving selection information about the list. A LOG server provided with an advertisement execution information module for generating execution information data by checking execution details of advertisement information associated with the secondary keyword selected by the Internet user in the list; An advertisement execution information database in which the execution information data is stored; And an FO server equipped with an advertisement execution history reading module configured to extract and output the requested execution information data from the advertisement execution information DB according to a request of an advertiser through online.

Description

Targeted advertising method and advertising system by secondary keyword related to primary internet search keyword {Internet keyword advertising method using secondary keyword, and Internet keyword advertising system}

1 is a block diagram schematically showing the appearance of a user terminal, a media server system, and an advertiser system connected to an advertisement system and the Internet according to the present invention.

2 is a diagram illustrating a first advertisement made through an advertisement system according to the present invention executed through a web browser of a media server system.

3 is a configuration diagram embodying the appearance of a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the first embodiment of the present invention.

4 is a configuration diagram embodying the appearance of a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the second embodiment of the present invention.

5 is a configuration diagram embodying the appearance of a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the third embodiment of the present invention.

6 is a configuration diagram embodying the appearance of a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the fourth embodiment of the present invention.

7 is a configuration diagram embodying the appearance of a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the fifth embodiment of the present invention.

8 is a flowchart illustrating an advertisement method according to the present invention.

9 is a detailed flowchart of the keyword list building step of FIG. 8.

10 and 11 are detailed flowcharts illustrating a first embodiment and a second embodiment of an advertisement execution step through keyword search of FIG. 8, respectively.

FIG. 12 is a detailed flowchart illustrating a first embodiment of an advertisement execution step through keyword search of FIG. 8.

13 and 14 are detailed flowcharts illustrating a second embodiment and a third embodiment of an advertisement execution step through keyword search of FIG. 8, respectively.

The present invention relates to an internet keyword advertising method. More specifically, when a user requests a keyword search, the present invention provides a secondary keyword related to the keyword, and the user actually requests information through a keyword search through the Internet. And / or an advertising method and an advertising system for providing relevant data in proximity to a product.

Currently, the Internet is playing a role as a new media that enables companies to communicate with each other in real time, rather than as a network between computers and computers. As a result, interest in advertisements on the Internet It is increasing.

In general, the conventional Internet keyword advertisements focus on searching for desired information by inputting a keyword formed by a specific keyword and combination into a search window by a user using the medium, and relaying the advertisement for a predetermined period of time by using a medium or keyword network center. Contracted, and exposed their site to the top or a certain rank to advertise.

However, in this method, when the user does not find the desired result in the search result screen by keyword, the user has to go through the process of re-entering the new keyword in the search box.

In addition, even if the user inputs another keyword for re-search after the first search attempt, the search results do not show a great difference due to the similarity of the keyword due to the information and / or the sameness of the article that the user seeks. There was an irrationality of repeating a search result that was similar to the attempted search result.

In addition, the keyword that the user enters into the search box of the medium in order to search for arbitrary information and / or goods is extremely limited according to the user's pattern, thereby limiting the kinds of keywords for advertising that the advertiser can economically utilize. there was.

In addition, the conventional advertising method requires the user to know all of the information and / or keywords related to the article that the user wants, the range of the search results is limited within the range of the user experience, it was difficult to expect effective advertising effect.

Keyword search is common in web site search using the Internet. As a result, the model of linking search services and advertisements has become an important source of revenue for Internet portal sites. However, the existing keyword search deepens the search of only popular keywords. That is, as popular keyword-oriented searches are performed, site registration, advertisement registration, and directory registration are also concentrated on popular keywords, which in turn causes a lack of search results for non-popular keywords, further deepening popular keyword-oriented searches. As a result, advertising revenue is also concentrated on some popular search terms, causing the absence of advertising sales for a large number of unpopular keywords.

Accordingly, the present invention enables the user to easily search for information about the information and / or items that the user seeks, and thus, advertisers using keyword search as an advertising means as well as user convenience can also increase the advertising effect. It is an object of the present invention to provide a targeting advertisement method using a secondary keyword related to a keyword and an advertisement system thereof.

In order to achieve the above object, the advertisement system according to the present invention,

A keyword database for storing a primary keyword to be input into a search window of a web browser driven by a media server system, and a secondary keyword outputted as a search result of the primary keyword by an advertiser specifying and selecting an arbitrary word;

An advertiser database in which the advertisement information including a URL is stored in association with the primary and secondary keywords;

Generate a keyword list that extracts a secondary keyword mapped according to a query of the media server system for the primary keyword from the keyword database, and generates the list by associating the secondary keyword with the corresponding advertisement information stored in the advertiser database. An AD server having a module and a media communication module for outputting the list to an Internet user through a web browser of the media server system and receiving selection information about the list;

A LOG server provided with an advertisement execution information module for generating execution information data by checking the execution matters of the advertisement information associated with the secondary keyword selected by the Internet user in the list;

An advertisement execution information database in which the execution information data is stored; And

And an FO server having an advertisement execution history reading module configured to extract and output the requested execution information data from the advertisement execution information database according to a request of an advertiser through online.

In the advertisement system according to the present invention as described above, the LOG server is a user information module for generating user information data by checking one or more of the IP, cookies, sessions, time of the Internet user selected the secondary keyword; The user information data may be analyzed to determine whether the same information accumulates at a predetermined interval, and may further include an alarm module communicating with an advertiser of a corresponding keyword through an email and / or SMS when the cumulative amount exceeds a reference value.

The advertisement system according to the present invention as described above may further include a user information database in which the user information data is stored and the advertiser is able to read the user information data in association with the FO server.

In the advertisement system according to the present invention as described above, the FO server is linked with the keyword database and the advertiser database, keyword modification to add, delete, change the keyword associated with the advertisement information in response to the request of the advertiser online The module may further include.

In the advertisement system according to the present invention as described above, the cost of the deposit and the balance remaining in accordance with the advertisement execution and the deposit deposited by the advertiser is stored, this cost data will be exhausted in accordance with the deposit balance and the execution of the advertisement. And a payment database linked to the keyword list generation module to be used as a parameter reflected in the list generation by arithmetic, and linked to the FO server so that advertisers can view the cost data. The server may further include an accounting module for updating the cost data according to the exhaustion of the deposit by the advertisement execution and the addition of the deposit by the deposit.

As described above, the advertisement system extracts and analyzes a media query information database storing information data about a query of the media server system and information data of the media query information database, and stores the data in the keyword database. A keyword supplement module may be further included to add, delete, and change the primary keyword, and to modify the mapping of the primary keyword and the secondary keyword.

Advertisement system according to the present invention as described above is attached to the list output to the media server system and outputs a message form to the user terminal according to the selection of the Internet user, and the created note is a message execution module for sending online to the advertiser and The system may further include a message system having a message database in which the content of the created message is stored as data.

Advertising method according to the present invention to achieve the above another object

A primary keyword input step of transmitting / inputting a primary keyword from the user terminal to the media server system;

A query transmission step of transmitting a query for the first keyword from the media server system to the advertisement system;

A second keyword retrieving step of retrieving, in the advertising system, whether a secondary keyword mapped to association with the primary keyword exists in a database according to the query;

An advertisement information verification step of confirming whether the at least one searched second keyword is associated with advertisement information and / or the advertiser system in the advertisement system;

In the advertisement system, if it is confirmed through the advertisement information checking step that the secondary keyword is associated with the advertisement information and / or the advertiser system, the user terminal may transmit one or more secondary keywords through the media server system. Transmitting a second keyword to the client;

If the user terminal clicks or mouses on one of the secondary keywords, an advertisement information output step connected with the advertisement information and / or the advertiser system associated with the secondary keyword; And

And the advertisement execution information storage step in which the user terminal transmits / stores the advertisement information through the secondary keyword and / or the execution information data about the advertisement execution matter connected to the advertiser system in the database of the advertisement system.

The advertisement method according to the present invention as described above comprises a user information extraction step of extracting the user information of the user terminal running the advertisement in the advertising system and stored in the database; The user information confirmation step of checking whether the same information is accumulated more than a cumulative value at a predetermined interval among the user information stored in the database in the advertising system and when the same user information of the cumulative value or more is confirmed in the user information confirmation step, The system may further include an alarm step of transmitting alarm information from the advertisement system to the advertiser system.

As described above, the advertisement method according to the present invention, when it is confirmed in the advertisement system that the secondary keyword is associated with the advertisement information and / or the advertiser system through the advertisement information checking step, the deposit balance stored in the database; A deposit confirmation step of confirming whether or not the advertisement execution is possible by arithmetic of the amount to be consumed according to the advertisement execution, and updating the deposit information by exhausting the deposit balance stored in the database by the advertisement execution cost when the advertisement execution is performed in the advertisement system. It may further include.

In the advertisement method according to the present invention as described above, the form transmitted in the secondary keyword transmission step may be transmitted in the form of a sentence including the secondary keyword to be transmitted.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically illustrating the appearance of a user terminal, a media server system, and an advertiser system connected to an advertisement system and the Internet according to the present invention, and FIG. 2 is a medium of a first advertisement made through the advertisement system according to the present invention. The drawing showing the execution through the web browser of the server system will be described with reference to the drawing.

As shown in FIG. 1, the advertisement system 100 according to the present invention communicates with the user terminal 10, the media server system 20, and the advertiser system 30 through the Internet, and is an advertiser system that is an advertisement producer. 30 and the user terminal 10 which is an advertisement consumer.

The user terminal 10 is a communication means utilized for the Internet user to access the Internet.

The media server system 20 runs a site that provides various search services existing on the Internet. The media server system 20 communicates with the user terminal 10 to mutually send and receive the information by means of a web browser. .

The advertiser system 30 drives a homepage site or an internet shopping mall site of a company. The advertiser system 30 communicates with the user terminal 10 via the Internet, and mutually receives and receives the information through a web browser.

Through the above-described system, the Internet user accesses a site operated by the media server system 20, inputs an arbitrary search word in a search box for the purpose of acquiring necessary information as shown in FIG. 20) retrieves and outputs the result of the input search word. In this case, the media server system 20 also transmits a query for the search word to the advertisement system 100, and the advertisement system 100 receiving the search word extracts one or more other keywords related to the search word. In addition to the advertisement information is transmitted to the media server system (20). Of course, the media server system 20 receiving the keyword and the advertisement information outputs the secondary keyword list to the user terminal 10 together with the existing advertisement product and the search result.

The search term refers to a primary keyword, and the second keyword refers to additional keywords related to the first keyword input as the search term. The selection method of the second keyword will be described in detail as follows.

First, a pattern keyword method may be used as a method of selecting a second keyword. In the case of a pattern keyword, when a user of a general search medium performs a keyword search to obtain information through a search medium, a search request is performed to find specific information. This is a type of keyword search, and in order to find specific information in a search medium, a user is starting a general keyword and gradually searching for a specific keyword.

The reason for such an action is that the search engine of the current search medium collects information, and compares the text information on the web document provided through the Internet with the dictionary database held by the search engine, thereby providing meaningful words (keywords). This is because it analyzes and generates and provides a search result screen to be provided based on when a user requests information search for a keyword through a search medium.

Since search engines extract keyword lists for web documents based on a predefined dictionary database, and generate search results, they appear differently depending on how accurate the search results are and the technology of each search medium that extracts rich keywords. Eventually, the user requests various forms of search to acquire the information he is looking for. In other words, the user first searches for a general keyword that can acquire many search results, and visits the web page that is closest to the information he or she wants to learn from the list of results to acquire additional information, By re-searching detailed keywords, the user finds the information he wants to learn by reducing the range of information provided.

A user who requests a search through an internet search medium requests information search for various keywords from a search engine of a search medium to acquire information that he or she is looking for, and the search medium requests a user to provide more accurate information. A similar flow among the list of keywords accumulated during the process of storing the keyword list and the search history in a database and accumulating them in the dictionary database of the search engine, that is, a similar keyword in the list of the keywords requested by the user for searching can be referred to as a pattern keyword. .

When any one of the list of pattern keywords is used as a search word using the pattern keyword constructed as described above, a method of providing the rest as a secondary keyword may be used in the present invention.

In the present invention, another method for selecting a second keyword may include a keyword recommendation method. The keyword recommendation is a pattern keyword generated by analyzing a user's keyword search type to provide accurate information in a search medium. The list of pattern keywords of the type that you request a lot of search is called a suggestion keyword.

The recommended keywords are various types of pattern keywords previously collected by a search engine when a new user requests an information search result from a representative keyword or a detailed keyword to search for information due to a variety of information search purposes. It provides a list of search keywords that have been commonly used among the previous users, to provide a faster search results can be usefully applied to the secondary keyword selection method of the present invention.

Another secondary keyword selection method according to the present invention is a combination of these keywords and another keyword extracted from a keyword having a product value as a keyword search advertisement or a web document having a primary keyword among the final pattern keyword list. Is the secondary keyword.

3 is a configuration diagram illustrating the appearance of a user terminal, a media server system, and an advertiser system connected to an advertisement system and the Internet according to the present invention according to a first embodiment.

The advertisement system 100 according to the present invention includes a primary keyword to be input into a search box of a web browser driven by the media server system 20 and an advertiser designates and selects an arbitrary word as a search result of the primary keyword. A keyword database 151 storing the secondary keywords to be output and an advertiser database 152 in which the advertisement information including the URL is stored in association with the primary and secondary keywords and the media server system for the primary keywords ( Keyword list generation module 111 for extracting the secondary keywords mapped according to the query of 20) from the keyword database 151 and generating the list by associating the secondary keywords with the corresponding advertisement information stored in the advertiser database 152. And outputting the list to an Internet user through a web browser of the media server system 20 and receiving selection information for the list. AD execution information module 121 that checks the execution information of the advertisement information associated with the AD server 110 having the media communication module 112 and the secondary keyword selected by the Internet user in the list, and generates execution information data. Extracts the requested execution information data from the advertisement execution information database 141 according to the request of the advertiser through the online and the advertisement execution information database 141, the LOG server 120 is stored and the execution information data is stored; The FO server 130 is provided with the advertisement execution history reading module 131 to output.

Referring to FIG. 2 in the interrelationship between the primary keyword and the secondary keyword, the secondary keyword for flower delivery as the primary keyword is 100 roses, wreaths, opening ceremony as registered in the secondary keyword list. It is related to primary keywords such as flower baskets, but consists of words with a more functional meaning. Therefore, even if the Internet user who wants to send flowers to the opening ceremony vaguely inputs the first keyword of flower delivery into the search box, the desired information can be directly obtained without having to individually check the numerous search results. Of course, since the advertisement information is linked to the corresponding secondary keyword, when the Internet user selects the secondary keyword, it may be connected to the advertiser system 30 through the URL included in the advertisement information.

The advertiser database 152 stores the advertisement information data.

The keyword list generation module 111 searches for and extracts a corresponding secondary keyword according to a query sent by the media server system 20 to output a search result according to the primary keyword, and associates with the secondary keyword. Advertising information is also extracted and the list is generated. At this time, since the primary keyword and the secondary keyword are mapped according to the mutual relation as described above, the keyword list generation module 111 searches for the secondary keyword according to the logic.

The advertisement execution information module 121, when the secondary keyword transmitted by the AD server 110 to the media server system 20 and its advertisement information are selected by the Internet user, various information on the advertisement execution thereof. As to confirm, to generate the execution information data about the advertisement execution time, the number of times the advertisement execution, the media information on which the advertisement execution is made.

The advertisement execution information viewing module 131 is to allow the advertiser to access the advertisement system using the advertiser terminal 32 in the advertiser system 30, and then to check the details of the advertisement execution. While interlocked, extracts the necessary execution information data according to the advertiser's request and outputs it to the advertiser terminal 32.

4 is a block diagram illustrating the appearance of a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the present invention.

In the LOG server 120, a user information module 122 which checks one or more items of IP, cookie, session, time of the Internet user who selected the secondary keyword and generates user information data, and analyzes the user information data. And check whether the same information is accumulated at a predetermined interval, and if the cumulative amount exceeds the reference value, an alarm module 123 communicating with the advertiser of the keyword through mail and / or SMS is further provided. The user information database 142 is further included, which is stored and linked with the FO server 130 to enable an advertiser to view user information data.

The user information module 122 and the alarm module 123 confirm that the effective customer has watched the advertisement, thereby allowing the advertiser to trust the advertisement execution.

The user information module 122 tracks a user terminal 10 of a user who selects a secondary keyword and watches an advertisement associated with the second keyword, and generates user information data whose IP, cookie, session, and the execution time thereof are checked. Thereafter, this user information data is stored in the user information database 142.

The alarm module 123 checks the accumulated amount of the same information at a predetermined interval while analyzing the user information data stored in the user information database 142 in real time. That is, if a click or mouse-on for the corresponding secondary keyword occurs continuously in the same IP within a predetermined time, the user information module 122 generates user information data for the same IP in real time and the user information database 142. Since it will be stored in, the alarm module 123 checks this and if it exceeds the threshold value is determined to be a bad advertisement execution and sends the fact to the advertiser system 130. In general, the sending means may be a mail or SMS method.

Meanwhile, the user information database 142 may be linked with the advertisement execution history reading module 131 to allow an advertiser to directly search the user information database 142.

The FO server 130, in conjunction with the keyword database 151 and the advertiser database 152, a keyword modification module for adding, deleting, and changing keywords associated with advertisement information in response to a request of an advertiser online. 132 is further provided.

The keyword modification module 132 provides an internet form for the advertiser system 30 to select or change a keyword to which the advertiser's advertisement information is linked so that the advertiser can directly modify it on the Internet using his / her advertiser terminal 32. On the other hand, if necessary, a secondary keyword that does not exist may be created and applied to the advertisement execution. In addition, the advertisement information may be modified, and data stored in the keyword database 151 and the advertiser database 152 may be updated through these processes.

FIG. 5 is a detailed diagram illustrating a user terminal, a media server system, and an advertiser system connected to an advertisement system and the Internet according to the present invention.

Advertisement deposits and cost data for the amount of money spent due to ad execution and the amount of the deposit balance are stored, and the cost data is calculated by calculating the amount of the deposit balance and the amount to be consumed according to the execution of the ad. The payment database 153 is linked with the keyword list generation module 111 to be utilized as a variable, and linked to the FO server 130 so that advertisers can view the cost data, and the FO server ( 130 further includes an accounting module 133 for updating the cost data according to the exhaustion of the deposit by the advertisement execution and the addition of the deposit by the deposit.

In general, the advertising system 100 is connected to the Internet advertising advertisers and advertisers advertising producers, but seeks for profit by making money. At this time, in the advertising method according to the present invention, the so-called pay-as-you-go system is applied in the form of billing as an embodiment. That is, a predetermined amount of deposit is prepaid as an advertisement relay cost from the advertiser, and the cost per one exposure is subtracted from the deposit in real time.

The accounting module 133 extracts the cost data from the payment database 153 to update the cost data according to the depleted deposit in real time, and if the advertiser further deposits the deposit, it is updated with the added cost data and the payment is made. It is stored in the database 153.

As described above, the payment database 153 stores the cost data about the prepaid deposit and the remaining balance remaining as an advertisement relay cost, and is linked with the FO server 130 and the keyword list generation module 111, respectively. As a result, it performs the following important functions:

First, an advertiser connected to the advertisement system 100 using the advertiser terminal 32 while interworking with the FO server 130, in particular, the advertisement execution history reading module 131, deposits a deposit history, adds a deposit or requests a deposit refund. Various functions can be performed.

When the keyword list generation module 111 generates the list of secondary keywords according to the query transmitted from the media server system 20, the deposit information is reflected in the generation of the secondary keyword list. That is, when the payment database 153 and the keyword list generation module 111 interoperate with each other to generate the secondary keyword list by the query, the amount for executing the advertisement information associated with the arbitrary secondary keyword is equal to the deposit balance. If not enough, the secondary advertisement information may be excluded from the database.

FIG. 6 is a block diagram illustrating the appearance of a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the present invention with reference to the fourth embodiment.

1, stored in the keyword database 151 by extracting and analyzing the media query information database 143 and the information data of the media query information database 143, which store information data for the query of the media server system 20; The keyword supplement module 160 further includes adding, deleting, and changing the secondary keyword, and modifying the mapping of the primary keyword and the secondary keyword.

In the initial stage of the keyword database 151, the designer has no choice but to store the primary keyword and the secondary keyword and map them to each other, but the data update of the keyword database 151 is required in order to keep up with the search terms that change daily. To this end, the media query information database 143 receives the query transmitted from the media server system 20, that is, the information data about the primary keyword input by the Internet user into the search box and stores it.

The keyword supplement module 160 complements the first and second keywords previously stored in the keyword database 151 while interworking with the media query information database 143, the advertisement execution information database 141, and the keyword database 151. . That is, the media query information database 143 is analyzed to identify a search word (primary keyword) that is mainly input, and when the input ratio becomes relatively large, modify the mapping between the primary keyword and the secondary keyword. In addition, the advertisement execution information database 141 is analyzed to add new keywords similar to the first and second keywords for the first and second keywords with frequent ad executions, or to the first and second keywords with relatively low ad execution. In this case, the contents of the deletion, etc. can be checked or reviewed. In this case, a significant word database 170 may be further added to search for words to be used as necessary keywords.

On the other hand, in the above description, the mapping of the primary and secondary keywords will be described in more detail with examples.

The primary keyword is a search word input to the media server system 20 by the Internet user, and the secondary keyword is a keyword database 151 of the advertisement system 100 according to a query of the media server system 20 according to the primary keyword. As extracted from, the primary keyword is a somewhat higher concept than the secondary keyword. (See the search box and the secondary keyword list in FIG. 2).

Therefore, the advertiser can create, select, and designate various words or sentences associated with or associated with one keyword of "flower delivery", and the advantage is that the words used as secondary keywords are not necessarily popular search words. In addition, since a plurality of secondary keywords are differentiated from one primary keyword, a plurality of advertisers may utilize one keyword of “flower delivery”.

Meanwhile, among the secondary keywords, it may be ranked as a popular search term due to changes in social appearance and Internet culture. The keyword supplement module 160 may include the media query information database 143 and the advertisement execution information database 141. The data of the keyword database 151 is modified by modifying the word or sentence mapped to the secondary keyword so as to be used as the primary keyword through the data of the second keyword and reselecting the secondary keyword for the modified primary keyword. Update

Subsequently, when there is more than one secondary keyword output as a search result of the primary keyword, a random automatic rolling method may be applied to determine the order, or a method of determining by discriminating the advertising cost depending on the location may be applied. . That is, among the secondary keywords such as "100 roses", "garland", "specialized flower basket" opening ceremony, any advertiser designates "100 roses" as a secondary keyword, and other advertisers "garland", "celebration opening ceremony" If you specify "special flower basket", and the advertiser who specified "100 roses" had a higher advertising cost than the advertiser who specified other keywords, "Roses 100" in the secondary keyword list searched according to the primary keyword "flower delivery" Cluster "is the priority.

FIG. 7 is a configuration diagram illustrating a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the present invention in a fifth embodiment.

Attached to the list output to the media server system 20 outputs a memo form to the user terminal 10 according to the selection of the Internet user, and the created note is a note execution module 210 and the created note sent online to the advertiser It further includes a message system 200 having a message database 220, the contents of which are stored as data.

The message system 200 selects one of the secondary keywords from the secondary keyword list, and accesses the inquiry information of the advertisement information associated with the secondary keywords before accessing the corresponding advertiser system 30. To send to the advertiser in the form of a note, the recipient of the note can be the entire advertiser of advertising information associated with the secondary keywords, may be one of them, limit the number of secondary keywords included in the list May be other advertisers that are unable to use secondary keywords.

At this time, in accordance with the sending of the note, you can deduct the cost of sending the note from the deposit. In the billing method, the billing method is used when the Internet user sends a message to the advertiser, and when the reply is sent to the Internet user who sent the message. There are many ways to do this, but these can also be changed in various ways as a matter of policy.

Meanwhile, the advertisement system 100 according to the present invention inputs a script to the advertiser system 30 in advance in order to confirm the advertisement effect, and the information of the Internet user connected to the advertiser system 30 through the advertisement system 100 and its information. You can also check the behavior (purchase of goods, membership, etc.). Of course, the information is stored in a database, but this is omitted in the drawings.

8 is a flowchart illustrating an advertisement method according to the present invention, FIG. 9 is a detailed flowchart of the keyword list building step of FIG. 8, and FIGS. 10 and 11 are each an advertisement execution step through keyword search of FIG. 8. The first embodiment and the second embodiment are detailed flowcharts shown, which will be described with reference to this.

The Internet user searches for necessary information through the media server system 20, the search results are output, and the advertisement method according to the present invention for the subsequent process performed according to the output search results is as follows. As part of it.

As shown in FIG. 8, the above-mentioned large process means that in the advertisement system 100 including the user terminal 10, the media server system 20, the advertiser system 30, and one or more databases and servers, Keyword list construction step (S1) in which a keyword for search is stored in a database of the advertisement system 100 and advertisement information link step for each keyword in which advertisement information of the advertiser system 30 is linked to one or more keywords stored in the database ( S2) and when a keyword is transmitted / input from the user terminal 10 to the media server system 20, a query for the keyword is transmitted from the media server system 20 to the advertisement system 100, and the advertisement system. When the keyword linked to the advertisement information is transmitted from the 100 to the media server system 20, the user terminal 10 clicks on the keyword linked to the advertisement information. Rick or mouse-on is the advertising execution step (S3) through a keyword search that leads to the corresponding advertisement information.

At this time, if the keyword list construction step (S1) is subdivided, a plurality of search terms input to the search window of the media server system 20 are designated and selected, and the primary keyword database construction step (S11) is stored in a database. The advertiser designates and selects an arbitrary word, and the second keyword database construction step for each primary keyword is outputted according to the content mapped as the search result of the primary keyword (S21).

Subsequently, the advertisement information link step (S2) is subdivided, and the advertiser browses the primary and secondary keywords stored in the database, the primary and secondary keyword viewing step (S21), and the advertisement among the primary and secondary keywords. According to the type and the nature of the object or its function, the first and second keyword selection step for each advertisement is selected (S22), which designates and selects a suitable primary keyword and a secondary keyword. In addition, the advertisement relay may be provided as a paid service. In this case, the advertiser may further include a deposit settlement step (S23) of prepayment for the purpose of paying the cost according to the advertisement relay, and a deposit amount information storage step (S24) of storing the prepaid deposit contents in a database.

Subsequently, the advertisement execution step S3 through the keyword search relates to the advertisement method according to the present invention, which will be described in more detail below.

FIG. 12 is a detailed flowchart illustrating a first embodiment of an advertisement execution step through keyword search of FIG. 8. FIG.

Advertising method according to the present invention, the user terminal 10, the media server system 20, the advertiser system 30, and the advertising system 100 composed of one or more databases and servers through the Internet advertising method. In

(1) A primary keyword input step (S31) in which a primary keyword is transmitted / input from the user terminal (10) to the media server system (20).

After the Internet user connects to the media server system 20 using the user terminal 10, the primary keyword is entered in a search box to receive a search service.

(2) A query transmission step (S32) in which a query for a search result of the primary keyword is transmitted from the media server system (20) to the advertisement system (100).

The input primary keyword separately retrieves the output from the database of the media server system 20 and transmits a query for the primary keyword to the advertisement system 100.

(3) a secondary keyword retrieving step (S33) of retrieving whether, in the advertisement system (100), a secondary keyword mapped in association with the primary keyword exists in a database according to the received query;

The advertisement system 100 searches whether the secondary keyword, which is an output result of the primary keyword, exists according to the query. In general, since the primary keyword is limited, it is clear that if a primary keyword that does not exist on the database is sent from the media server system 20 in a query, there will be no secondary keyword mapped with the primary keyword. The result cannot be output and the advertisement method according to the present invention will be terminated here. Of course, if there is more than one secondary keyword, we will create the list first and perform the next step.

(4) Advertising information checking step (S34) in the advertising system 100, to determine whether the searched one or more secondary keywords are associated with the advertising information and / or the advertiser system (30).

Even if the secondary keyword search step (S33) confirms that the secondary keyword for the primary keyword exists in the database, if the secondary keyword is not selected by the advertiser and there is no associated advertisement information, the secondary keyword Even if it is attached to the list, it is not useful, so it is desirable to exclude it.

(5) In the advertisement system 100, when it is confirmed through the advertisement information checking step (S34) that the secondary keyword is associated with the advertisement information and / or the advertiser system 30, at least one of the two A second keyword transmission step (S35) of transmitting the difference keyword to the user terminal (10) through the media server system (20).

When the secondary keyword list is generated through the above steps, the data is transmitted to the media server system 20, and the received media server system 20 outputs the data to the user terminal 10 using a web browser. In this case, only the secondary keyword may be presented, and may also be presented in the form of a sentence including the secondary keyword to be presented.

(6) When the user terminal 10 clicks or mouses on one of the secondary keywords, an advertisement information output step connected to the advertisement information and / or the advertiser system 30 associated with the secondary keyword ( S37).

When an arbitrary secondary keyword is selected from the secondary keyword list output to the user terminal 10, the advertiser system 30 and the user terminal 10 are connected according to the advertisement information associated with the secondary keyword, and the internet user The necessary information can be obtained from a site driven by the advertiser system 30.

(7) the advertisement information through the secondary keyword by the user terminal 10 and / or the execution information data about the advertisement execution matters connected to the advertiser system 30 are transmitted to the database of the advertisement system 100. Ad execution information storage step is stored (S38).

Information necessary for the advertisement executed as the Internet user is connected to the advertiser system 30, that is, execution information data about the advertisement execution time and the medium in which the advertisement is executed is stored in a database, so that the advertiser stores the database in which the execution information data is stored. You will be able to search online.

13 is a detailed flowchart illustrating a second embodiment and a third embodiment of an advertisement execution step through keyword search of FIG. 8, respectively.

(1) In the advertisement system 100, user information extraction step (S38-1) in which user information of the user terminal 10 on which an advertisement has been executed is extracted and stored in a database.

In the advertisement relay, user information consuming an advertisement is extracted to prevent the advertisement cost from being charged in an illegal manner because the advertisement cost is charged per click or per impression. That is, the user terminal's IP, cookie, session, time of use, and the like.

(2) The user information checking step (S38-2) in the advertisement system 100, checking whether the same information is accumulated more than a cumulative value at a predetermined interval among the user information stored in the database.

It is checked whether the user information extracted in the user information extraction step (S38-1) is accumulated at a predetermined interval and exceeds the cumulative value.

(3) an alarm step of transmitting alarm information from the advertisement system 100 to the advertiser system 30 when the same user information equal to or greater than a cumulative value is confirmed in the user information checking step S38-2.

As a result of the user subjugation confirmation, if the same user information exceeds the cumulative value within a predetermined time, it is treated as an abnormal advertisement execution and the fact is notified to the advertiser system 30 of the advertisement information associated with the corresponding secondary keyword. Typically, the means will be mail or SMS.

14 is a detailed flowchart illustrating a second embodiment and a third embodiment of an advertisement execution step through keyword search of FIG. 8, respectively.

(1) In the advertisement system 100, when it is confirmed through the advertisement information checking step (S34) that the secondary keyword is associated with the advertisement information and / or the advertiser system 30, the deposit stored in the database Deposit confirmation step (S34-1) to determine whether the execution of the advertisement by arithmetic the amount to be exhausted according to the balance and the advertisement execution.

When the advertising relay is paid, the advertising cost per click or impression is charged, and in the advertising method according to the present invention, the charge is processed in a pay-as-you-go method, so that the advertiser receives a deposit in advance. These deposits are exhausted in real time per ad execution, and if the deposit balance is not sufficient for the execution of the ad, it is impossible to execute the ad. Therefore, the second keyword is excluded from the secondary keyword list.

(2) In the advertisement system 100, when the advertisement is executed, the deposit information update step of updating the deposit balance stored in the database by exhausting the deposit amount by the advertisement execution cost (S38-4).

If the user is connected to the advertiser system 30 by selecting a random secondary keyword from the secondary keyword list output to the user terminal 10, it is regarded as the execution of the advertisement and deducts the corresponding advertisement cost from the deposit stored in the database. The deduction result is updated as a deposit.

The above embodiments are merely examples to enable those skilled in the art to easily understand and implement the present invention, and are not intended to limit the scope of the present invention. Accordingly, those skilled in the art should note that various modifications or variations can be made to the above embodiments. The scope of the invention is defined in principle by the claims that follow.

According to the present invention as described above, the user can easily find and confirm the information and / or items that he seeks through a more specific secondary keyword search following a primary keyword search having a relatively comprehensive meaning, while the advertiser It is possible to disclose their information and / or goods to the effective customers connected via the secondary keyword has the effect of greatly improving the advertising efficiency.

In addition, it is possible to increase the utility as a search term for words that are not known as keywords, so that advertisers who utilize the keyword search method on the Internet as an advertising means can use keywords directly related to information and / or products provided by the advertiser. In use, the choice can be expanded.

In addition, the target keyword search rate is improved by suggesting targeting keywords that match the searcher's interests. Accordingly, since the advertisement value of the targeting keyword increases, the advertisement registration using the targeting keyword increases, resulting in an increase in keyword advertisement sales through the targeting keyword.

Claims (10)

A keyword database for storing a primary keyword to be input into a search window of a web browser driven by a media server system, and a secondary keyword outputted as a search result of the primary keyword by an advertiser designating and selecting an arbitrary word; An advertiser database in which the advertisement information including a URL is stored in association with the primary and secondary keywords; A keyword list generation module for extracting a secondary keyword mapped according to a query of the media server system for a primary keyword from the keyword database and generating a list by associating the secondary keyword with corresponding advertisement information stored in the advertiser database; And an AD server including a media communication module for outputting the list to an Internet user through a web browser of the media server system and receiving selection information about the list. A LOG server having an advertisement execution information module for generating execution information data by checking the execution matters of the advertisement information associated with the secondary keyword selected by the Internet user in the list; An advertisement execution information database in which the execution information data is stored; And Advertisement system including an FO server having an advertisement execution history reading module for extracting and outputting the requested execution information data from the advertisement execution information database in response to a request of an advertiser through online. The method of claim 1, The LOG server includes a user information module for generating user information data by checking at least one of IP, cookies, sessions, and time of an internet user who has selected a secondary keyword, and analyzing the user information data to provide the same information at regular intervals. It further includes an alarm module that checks whether the accumulation and if the cumulative amount exceeds the threshold, and communicates with the advertiser of the keyword via mail and / or SMS. And a user information database in which the user information data is stored, the user information database being linked to the FO server so that an advertiser can view the user information data. The method of claim 1, The FO server further includes a keyword modification module linked with the keyword database and the advertiser database to add, delete, or change keywords associated with advertisement information according to a request of an advertiser through online. The method of claim 1, Advertisement deposits and cost data for the amount spent due to ad execution and the balance of the deposit are stored.The cost data is calculated by calculating the amount of the deposit balance and the amount to be consumed according to the execution of the advertisement. A payment database linked to the keyword list generation module to be utilized as a variable, and linked to the FO server so that an advertiser can view the cost data; The FO server, the advertising system further comprises an accounting module for updating the cost data in accordance with the exhaustion of the deposit by the execution of the advertisement and the addition of the deposit by the deposit. The method of claim 1, A media query information database storing information data on a query of the media server system; And, And a keyword supplement module for extracting and analyzing the information data of the media query information database to add, delete, and change the primary and secondary keywords stored in the keyword database, and to modify the mapping of the primary and secondary keywords. Advertising system. The method according to any one of claims 1 to 5, A note execution module attached to the list output to the media server system to output a message form to a user terminal according to a selection of an Internet user, and a written message sent to an advertiser online; And Advertising system further comprises a message system consisting of a message database that the content of the created message is stored as data. In the advertising method of the user terminal, the media server system, the advertiser system, and the advertising system consisting of one or more databases and servers through the Internet, A primary keyword input step of transmitting / inputting a primary keyword from the user terminal to the media server system; A query transmission step of transmitting a query for the first keyword from the media server system to the advertisement system; A secondary keyword retrieval step of retrieving, in the advertising system, whether a secondary keyword mapped to the association with the primary keyword exists in a database according to the received query; An advertisement information checking step of confirming whether the at least one searched second keyword is associated with advertisement information and / or the advertiser system in the advertisement system; In the advertisement system, if it is confirmed through the advertisement information checking step that the secondary keyword is associated with the advertisement information and / or the advertiser system, the user terminal transmits one or more of the secondary keywords through the media server system. Transmitting a second keyword to the client; If the user terminal clicks or mouses on one of the secondary keywords, an advertisement information output step connected with the advertisement information and / or the advertiser system associated with the secondary keyword; And The advertisement method includes the advertisement execution information storage step of the user terminal is transmitted and stored in the database of the advertisement system, the advertisement information through the secondary keyword and / or execution information data for the advertisement execution items connected to the advertiser system. . The method of claim 7, wherein A user information extraction step of extracting user information of the user terminal on which an advertisement is executed in the advertisement system and storing the extracted user information in a database; A user information checking step of confirming whether or not the same information is accumulated at a predetermined interval among the user information stored in the database by the advertisement system in excess of a cumulative value; And And the alarm step of transmitting alarm information from the advertisement system to the advertiser system when the same user information equal to or greater than a cumulative value is confirmed in the user information checking step. The method according to claim 7 or 8, In the advertising system, if it is confirmed through the advertisement information checking step that the secondary keyword is associated with the advertisement information and / or the advertiser system, the deposit balance stored in the database and the amount to be consumed according to the execution of the advertisement are calculated. A deposit confirmation step of confirming whether advertisement execution is possible; And In the advertising system, the advertising method further comprises a deposit information update step of updating by exhausting the deposit balance stored in the database by the advertising execution cost when the execution is made. The method of claim 7, wherein The secondary keyword transmitting step is characterized in that the transmission in the form of a sentence containing a secondary keyword to be transmitted.

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