KR100641335B1 - Internet keyword advertising method using secondary keyword, and Internet keyword advertising system thereof - Google Patents

Abstract

The present invention relates to an internet keyword advertising method. More specifically, when a user requests a keyword search, the present invention provides a secondary keyword related to the keyword, and the user actually requests information through a keyword search through the Internet. And / or an advertisement method and an advertisement system for providing relevant data in proximity to a product, wherein the primary keyword to be entered into a search box of a web browser driven by a media server system and an advertiser designates an arbitrary word. A keyword DB for storing a secondary keyword which is selected and output as a search result of the primary keyword; An advertiser DB in which the advertisement information including a URL is stored in association with the first and second keywords; A keyword list generation module for extracting a second keyword mapped according to a query of the media server system for a first keyword from the keyword DB and generating the list by associating the second keyword with the corresponding advertisement information stored in the advertiser DB; And an AD server including a media communication module for outputting the list to an Internet user through a web browser of the media server system and receiving selection information about the list. A LOG server provided with an advertisement execution information module for generating execution information data by checking execution details of advertisement information associated with the secondary keyword selected by the Internet user in the list; And advertisement execution information DB in which the execution information data is stored.

Description

Targeted advertising method and advertising system by secondary keyword related to primary internet search keyword {Internet keyword advertising method using secondary keyword, and Internet keyword advertising system}

1 is a block diagram schematically showing the appearance of a user terminal, a media server system, and an advertiser system connected to an advertisement system and the Internet according to the present invention;

2 is a diagram illustrating a first advertisement made through an advertisement system according to the present invention executed through a web browser of a media server system.

3 is a configuration diagram embodying the appearance of a user terminal, a media server system, and an advertiser system connected to an advertisement system and the Internet according to the first embodiment of the present invention;

4 is a configuration diagram embodying the appearance of a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the present invention according to a second embodiment;

5 is a configuration diagram embodying the appearance of a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the present invention in a third embodiment;

6 is a configuration diagram embodying the appearance of a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the fourth embodiment of the present invention;

7 is a flowchart illustrating an advertisement method according to the present invention;

FIG. 8 is a detailed flowchart of the keyword list building step of FIG. 7;

9A and 9B are detailed flowcharts illustrating a first embodiment and a second embodiment of an advertisement execution step through keyword search of FIG. 7, respectively.

FIG. 10 is a detailed flowchart illustrating a first embodiment of an advertisement execution step through keyword search of FIG. 7;

11A and 11B are detailed flowcharts illustrating a second embodiment and a third embodiment of an advertisement execution step through keyword search of FIG. 7, respectively.

The present invention relates to an internet keyword advertising method. More specifically, when a user requests a keyword search, the present invention provides a secondary keyword related to the keyword, and the user actually requests information through a keyword search through the Internet. And / or an advertising method and an advertising system for providing relevant data in proximity to a product.

Currently, the Internet is playing a role as a new media that enables real-time communication between companies and individuals, and between individuals, rather than a computer and a network to which computers are connected. As a result, interest in advertisements on the Internet It is increasing.

In general, the conventional Internet keyword advertising focuses on searching for desired information by inputting a keyword formed by a specific keyword and combination into a search box by a user using the medium, and then advertising for a predetermined period of time using a media or keyword network center. It was a way of signing up for a contract and advertising by exposing its site in a higher or lower ranking.

However, in this method, when the user does not find the desired result in the search result screen by keyword, the user has to go through the process of re-entering the new keyword in the search box. It became.

In addition, even if the user inputs another keyword for re-search after the first search attempt, the search results do not show a great difference due to the similarity of the keyword due to the information of the user and / or the sameness of the article. There was an irrationality of repeating the search results similar to the search results.

In addition, the keyword that the user enters into the search box of the medium in order to search for arbitrary information and / or goods is extremely limited according to the user's pattern, thereby limiting the kinds of keywords for advertising that the advertiser can economically utilize. there was.

In addition, the conventional advertising method requires the user to know all of the information and / or keywords related to the article that the user wants, the range of the search results is limited within the range of the user experience, it was difficult to expect effective advertising effect.

Accordingly, the present invention has been made in order to achieve the above object, the user can easily search for information about the information and / or goods that the user seeks, advertisers using the keyword search as an advertising means as well as the user's convenience In addition, it is an object of the present invention to provide a method of targeting advertisement by the second keyword related to the first keyword of the Internet search which can enhance the advertisement effect and the advertisement system thereof.

In order to achieve the above object, the present invention,

A keyword DB for storing a primary keyword to be input into a search window of a web browser driven by a media server system, and a secondary keyword outputted as a search result of the primary keyword by an advertiser designating and selecting an arbitrary word;

An advertiser DB in which the advertisement information including a URL is stored in association with the first and second keywords;

A keyword list generation module for extracting a second keyword mapped according to a query of the media server system for a first keyword from the keyword DB and generating the list by associating the second keyword with the corresponding advertisement information stored in the advertiser DB; And an AD server including a media communication module for outputting the list to an Internet user through a web browser of the media server system and receiving selection information about the list.

A LOG server provided with an advertisement execution information module for generating execution information data by checking execution details of advertisement information associated with the secondary keyword selected by the Internet user in the list; And

An advertisement execution information database in which the execution information data is stored;

Is included.

In order to achieve the above object, the present invention, in the advertising system,

The LOG server includes a user information module for generating user information data by checking at least one of IP, cookies, sessions, and time of an internet user who has selected a secondary keyword, and the same information at a predetermined interval by analyzing the user information data. Is further provided with an alarm module for communicating with an advertiser of the keyword via mail and / or SMS if the cumulative amount exceeds the threshold value;

The user information DB in which the user information data is stored is further included.

In order to achieve the above object, the present invention, in the advertising system,

Advertisement deposits and cost data for the amount of money spent due to ad execution and the amount of the deposit balance are stored, and the cost data is calculated by calculating the amount of the deposit balance and the amount to be consumed according to the execution of the ad. Payment DB linked with the keyword list generation module to be utilized as a variable;

An accounting module for updating the cost data according to the exhaustion of the deposit by the advertisement execution and the addition of the deposit by the deposit;

This is more included.

In order to achieve the above object, the present invention, in the advertising system,

A media query information DB that stores information data about a query of the media server system; And,

A keyword supplement module for extracting and analyzing the information data of the media query information DB to add, delete, and change the primary and secondary keywords stored in the keyword DB, and to modify the mapping between the primary and secondary keywords;

This is more included.

In addition, the present invention, in order to achieve the above object,

In the advertising method that the user terminal, the media server system, the advertiser system, and the advertising system consisting of one or more DB and server through the Internet,

A primary keyword input step of transmitting / inputting a primary keyword from the user terminal to the media server system;

A query transmission step of transmitting a query for the first keyword from the media server system to the advertisement system;

A secondary keyword retrieving step of retrieving whether a secondary keyword mapped in association with said primary keyword exists in a DB according to said query at said ad system;

An advertisement information checking step of confirming whether the at least one searched second keyword is associated with advertisement information and / or the advertiser system in the advertisement system;

In the advertisement system, if it is confirmed through the advertisement information checking step that the secondary keyword is associated with advertisement information and / or the advertiser system, the user terminal transmits one or more secondary keywords through the media server system. Transmitting a second keyword to the client; And

When the user terminal clicks or mouses on one of the secondary keywords, an advertisement information output step connected to the advertisement information and / or the advertiser system associated with the secondary keyword;

Is included.

In order to achieve the above object, the present invention, in the advertising method,

A user information extraction step of extracting user information of the user terminal on which the advertisement is executed and stored in a DB in the advertisement system;

A user information checking step of confirming, in the advertisement system, whether the same information is accumulated more than a cumulative value at a predetermined interval among the user information stored in the DB; And

An alarm step of transmitting alarm information from the advertisement system to the advertiser system when the same user information equal to or greater than a cumulative value is confirmed in the user information checking step;

Is more included.

In order to achieve the above object, the present invention, in the advertising method,

In the advertising system, if it is confirmed through the advertisement information checking step that the secondary keyword is linked with the advertisement information and / or the advertiser system, the deposit balance stored in the DB and the amount to be consumed according to the execution of the advertisement are calculated. A deposit confirmation step of confirming whether advertisement execution is possible; And

In the advertisement system, when the advertisement execution is made, updating the deposit information stored in the DB by updating the amount of the advertisement execution cost;

Is more included.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically illustrating the appearance of a user terminal, a media server system, and an advertiser system connected to an advertisement system and the Internet according to the present invention, and FIG. 2 is a medium of a first advertisement made through the advertisement system according to the present invention. The drawing showing the execution through the web browser of the server system will be described with reference to the drawing.

As shown in FIG. 1, the advertisement system 100 according to the present invention communicates with the user terminal 10, the media server system 20, and the advertiser system 30 through the Internet, and is an advertiser system that is an advertisement producer. 30 and the user terminal 10 which is an advertisement consumer.

The user terminal 10 is a communication means utilized for the Internet user to access the Internet.

The media server system 20 drives a site (Yahoo, Daum, Naver, etc.) that provides various search services existing on the Internet, and communicates with the user terminal 10 by means of a web browser. The information will be sent to and received from each other.

The advertiser system 30 drives a homepage site or an internet shopping mall site of a company. The advertiser system 30 communicates with the user terminal 10 via the Internet, and mutually receives and receives the information through a web browser.

Through the above-described system, the Internet user accesses a site operated by the media server system 20, inputs an arbitrary search word in a search box for the purpose of acquiring necessary information as shown in FIG. 20) retrieves and outputs the result of the input search word. In this case, the media server system 20 also transmits a query for the corresponding search word to the advertisement system 100, and the advertisement system 100 receiving the search word extracts one or more other keywords related to the search word. In addition to the advertisement information is transmitted to the media server system (20). Of course, the media server system 20 receiving the keyword and the advertisement information outputs the secondary keyword list to the user terminal 10 together with the existing advertisement product and the search result.

Here, for convenience and consistency of the description, the search word is a primary keyword and the keyword is a secondary keyword. In addition, the advertisement method made through the above-described process will be described in more detail with reference to FIGS. 7 to 11B below.

3 is a configuration diagram illustrating the appearance of a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the present invention according to a first embodiment.

The advertisement system 100 according to the present invention includes a primary keyword to be input into a search window of a web browser driven by the media server system 20 and an advertiser designates and selects an arbitrary word as a search result of the primary keyword. A keyword DB 151 for storing the secondary keywords to be output; An advertiser DB (152) in which the advertisement information including a URL is stored in association with the primary and secondary keywords; After extracting the secondary keyword mapped according to the query of the media server system 20 for the primary keyword from the keyword DB 151, the secondary keyword is linked with the corresponding advertisement information stored in the advertiser DB 152. A keyword list generating module 111 for generating a list, and a media communication module 112 for outputting the list to an Internet user through a web browser of the media server system 20 and receiving selection information for the list. AD server 110 provided; A LOG server 120 equipped with an advertisement execution information module 121 for generating execution information data by checking the execution matters of the advertisement information associated with the secondary keyword selected by the Internet user in the list; And the advertisement execution information DB 141 in which the execution information data is stored.

The first and second keywords stored in the keyword DB 151 may be selected from among search words frequently used by the Internet user, and may be selected according to the type, function, and use of the advertisement object. In this case, since the first keyword is a word input to the search box of the web browser driven by the media server system 20 to receive a search service, as described above, the former selection method will mainly be applied. Since the keyword is a word that is output according to the search result of the primary keyword, the latter selection method will mainly be applied. Therefore, the secondary keyword does not need to be limited to the popular search word, and thus the utilization of the less popular search word becomes possible.

Referring to FIG. 2 in the interrelationship between the primary keyword and the secondary keyword, as shown in the secondary keyword list, the secondary keyword for flower delivery as the primary keyword is 100 roses, wreaths, and opening ceremony. It is related to primary keywords such as flower baskets, but also consists of words with a more functional meaning. Therefore, even if the Internet user who wants to send flowers to the opening ceremony vaguely inputs the first keyword of flower delivery into the search box, the desired information can be directly obtained without having to individually check numerous search results. Of course, since the advertisement information is linked to the corresponding secondary keyword, when the Internet user selects the secondary keyword, the advertisement is connected to the advertiser system 30 through the URL included in the advertisement information.

The advertiser DB 152 stores the advertisement information data.

The keyword list generation module 111 retrieves and extracts the corresponding secondary keywords according to the query sent by the media server system 20 to output the search results according to the primary keywords, and is associated with the secondary keywords. The advertisement information is also extracted and the list is generated. In this case, since the primary keyword and the secondary keyword are mapped according to the correlations as described above, the keyword list generation module 111 searches for the secondary keyword according to the logic.

The advertisement execution information module 121, when the secondary keyword transmitted by the AD server 110 to the media server system 20 and the advertisement information thereof are selected by the Internet user, various information on the advertisement execution thereof. As to confirm, to generate the execution information data about the advertisement execution time, the number of times the advertisement execution, the media information on which the advertisement execution is made.

4 is a block diagram illustrating the appearance of a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the present invention.

In the LOG server 120, a user information module 122 which checks at least one item of IP, cookie, session, time of the Internet user who selected the secondary keyword and generates user information data, and analyzes the user information data. By checking whether the same information is accumulated at a predetermined interval and if the cumulative amount exceeds the reference value is further provided with an alarm module 123 to communicate with the advertiser of the keyword through the mail and / or SMS;

The user information DB 142, which stores the user information data, is further included.

The user information module 122 and the alarm module 123 confirm that the effective customer has watched the advertisement, thereby allowing the advertiser to trust the advertisement execution.

The user information module 122 tracks the user terminal 10 of the user who selects the secondary keyword and watches the advertisement associated therewith, and generates user information data in which the IP, the cookie, the session, and the execution time thereof are confirmed. Thereafter, this user information data is stored in the user information DB 142.

The alarm module 123 checks the accumulated amount of the same information at a predetermined interval while analyzing the user information data stored in the user information DB 142 in real time. That is, if a click or mouse-on for the corresponding secondary keyword occurs continuously in the same IP within a predetermined time, the user information module 122 generates user information data for the same IP in real time and the user information DB 142. Since it will be stored in, the alarm module 123 checks this and if it exceeds the threshold value is determined to be a bad advertisement execution and sends the fact to the advertiser system 130. In general, the sending means may be a mail or SMS method.

FIG. 5 is a detailed diagram illustrating a user terminal, a media server system, and an advertiser system connected to an advertisement system and the Internet according to the present invention.

Advertisement deposits and cost data for the amount of money spent due to ad execution and the amount of the deposit balance are stored, and the cost data is calculated by calculating the amount of the deposit balance and the amount to be consumed according to the execution of the ad. A payment DB 153 linked with the keyword list generation module 111 to be utilized as a variable and linked with the FO server 130 to enable an advertiser to view the cost data;

The accounting module 133 further includes updating the cost data according to the exhaustion of the deposit by the execution of the advertisement and the addition of the deposit by the deposit.

In general, the advertising system 100 is connected to the Internet advertising advertisers and advertisers advertising producers, but seeks for profit by making money. At this time, in the advertising method according to the present invention, the so-called pay-as-you-go system is applied in the form of billing as an embodiment. That is, a predetermined amount of deposit is prepaid as an advertisement relay cost from the advertiser, and the cost per one exposure is subtracted from the deposit in real time.

The accounting module 133 extracts the cost data from the payment DB 153 and updates the cost data according to the depleted deposit in real time. It stores in the DB 153.

As described above, the payment DB 153 stores the cost data about the prepaid deposit and the remaining balance remaining after the prepayment as the advertisement relaying cost, and interlocks with the keyword list generation module 111 as follows. Will be performed.

When the keyword list generation module 111 generates the list of secondary keywords according to the query transmitted from the media server system 20, the deposit information is reflected in the generation of the secondary keyword list. That is, when the payment DB 153 and the keyword list generation module 111 interoperate with each other to generate a secondary keyword list by a query, the amount for executing the advertisement information associated with the arbitrary secondary keyword is equal to the deposit balance. If the comparison is not sufficient, the secondary keyword is excluded from the secondary keyword list.

FIG. 6 is a block diagram illustrating a user terminal, a media server system, and an advertiser system connected to the advertisement system and the Internet according to the present invention.

A media query information DB (143) for storing information data about a query of the media server system (20); And extracting and analyzing the information data of the media query information DB 143 to add, delete, and change the primary and secondary keywords stored in the keyword DB 151, and to map the primary and secondary keywords. Keyword supplement module 160 to modify; further included.

In the initial stage of the keyword DB 151, the designer has no choice but to store the first keyword and the secondary keyword and map them to each other, but the data update of the keyword DB 151 is required to keep up with the search terms that vary from day to day. . To this end, the media query information DB 143 receives the query transmitted from the media server system 20, that is, the information data about the primary keyword input by the Internet user into the search box and stores it.

The keyword supplement module 160 is interlocked with the media query information DB 143, the advertisement execution information DB 141, and the keyword DB 151 to compensate for the primary and secondary keywords previously stored in the keyword DB 151. . That is, the media query information DB 143 is analyzed to identify a search word (primary keyword) that is mainly input, and when the input ratio is relatively increased, the mapping between the primary keyword and the secondary keyword is modified. Also, the advertisement execution information DB 141 is analyzed to add new keywords similar to the first and second keywords for the first and second keywords with frequent advertisement executions, or to the first and second keywords with relatively few advertisement executions. In this regard, the contents such as deletion thereof may be confirmed or reviewed. In this case, the significant word DB 170 may be further added to search for words to be used as necessary keywords.

Meanwhile, in the above description, the mapping of the primary and secondary keywords will be described in more detail by way of example.

The primary keyword is a search word input to the media server system 20 by the Internet user, and the secondary keyword is a keyword DB 151 of the advertisement system 100 according to a query of the media server system 20 according to the primary keyword. As extracted from, the primary keyword is a somewhat higher concept than the secondary keyword (see the search box and the secondary keyword list of FIG. 2).

Thus, the advertiser can create, select, and specify various words or sentences associated with or associated with the keyword "flower delivery", and the advantage is that the words used as secondary keywords are not necessarily popular search words. In addition, since a plurality of secondary keywords are differentiated from one primary keyword, a plurality of advertisers may use one keyword of “flower delivery”. Therefore, the first and second keywords are preferably mapped in such a manner as to associate with each other or associated words.

Meanwhile, among the secondary keywords, the keyword supplement module 160 may be ranked as a popular search term due to changes in social appearance and internet culture. The keyword supplement module 160 may include data of the media query information DB 143 and the advertisement execution information DB 141. Through this, the word or sentence mapped to the secondary keyword is modified to be used as the primary keyword, and the data of the keyword DB 151 is updated in such a manner as to reselect the secondary keyword for the modified primary keyword. .

Subsequently, when there is more than one secondary keyword output as a search result of the primary keyword, a random automatic rolling method may be applied to determine the order, or a method of determining by discriminating the advertising cost depending on the location may be applied. . That is, among the secondary keywords, such as "100 roses", "garland", "specialized flower basket for opening ceremony", any advertiser designates "100 roses" as a secondary keyword, and another advertiser "garlands", "celebration of opening ceremony" If you specify "special flower basket", and the advertiser who specified "100 roses" has a higher advertising cost than the advertiser who specified other keywords, the "Roman 100" Cluster "is the priority.

Meanwhile, the advertisement system 100 according to the present invention inputs a script to the advertiser system 30 in advance in order to confirm the advertisement effect, and the information of the Internet user connected to the advertiser system 30 through the advertisement system 100 and its information. You can also check the behavior (purchase of goods, membership, etc.). Of course, the information is stored in the DB, but it is omitted in the drawings.

FIG. 7 is a flowchart illustrating an advertisement method according to the present invention, FIG. 8 is a detailed flowchart of the keyword list building step of FIG. 7, and FIGS. 9A and 9B respectively illustrate an advertisement execution step through keyword search of FIG. 7. The first embodiment and the second embodiment are detailed flowcharts shown, which will be described with reference to this.

The Internet user searches for necessary information through the media server system 20, the search results are output, and the advertisement method according to the present invention for the subsequent process performed according to the output search results is a part of the following big process. Proceeds as.

As shown in FIG. 7, the above-described large process means that in the advertisement system 100 including the user terminal 10, the media server system 20, the advertiser system 30, and one or more DBs and servers, A keyword list construction step (S1) in which a keyword for search is stored in a DB of the advertisement system 100; The advertisement information link step for each keyword in which the advertisement information of the advertiser system 30 is linked to one or more keywords stored in the DB; If a keyword is transmitted / input from the user terminal 10 to the media server system 20, a query for the keyword from the media server system 20 is transmitted to the advertisement system 100, and the advertisement system ( 100, when the keyword linked to the advertisement information is transmitted to the media server system 20 according to the query, the user terminal 10 clicks or mouses on the keyword linked to the advertisement information to the corresponding advertisement information. Ad execution step (S3) through the keyword search is connected.

At this time, when the keyword list construction step (S1) is subdivided, a plurality of search terms input to the search window of the media server system 20 are designated and selected, and the primary keyword DB construction step (S11) is stored in the DB. ; An advertiser designates and selects an arbitrary word and constructs a secondary keyword DB for each primary keyword (S21) that is output according to the content mapped as a search result of the primary keyword.

Since the correlation between the primary keyword and the secondary keyword has already been described through the advertisement system, it will be omitted here.

Subsequently, the advertisement information linking step (S2) is subdivided, and advertisers view the primary and secondary keywords stored in the DB. According to the type and nature of the object or its function, the first and second keyword selection steps for each advertisement are designated (S22), which designate and select the appropriate first and second keywords. In addition, the advertisement relay is provided as a paid service. In this case, the advertiser may further include a deposit settlement step (S23) for prepayment for the purpose of paying the cost according to the advertisement and a deposit amount information storage step (S24) for storing the prepaid deposit contents in a DB.

Subsequently, the advertisement execution step S3 through the keyword search relates to the advertisement method according to the present invention, which will be described in more detail below.

FIG. 10 is a detailed flowchart illustrating a first embodiment of an advertisement execution step through keyword search of FIG. 7. FIG.

Advertising method according to the present invention, the user terminal 10, the media server system 20, the advertiser system 30, and the advertising system 100 consisting of one or more DB and server to the advertising method achieved over the Internet. In

(1) a primary keyword input step (S31) in which a primary keyword is transmitted / input from the user terminal (10) to the media server system (20);

After the Internet user connects to the media server system 20 using the user terminal 10, a primary keyword is input to a search box to receive a search service.

(2) a query transmission step (S32) in which a query for a search result of the primary keyword is transmitted from the media server system (20) to the advertisement system (100);

The input primary keyword not only retrieves the output from the DB of the media server system 20 but also transmits a query for the primary keyword to the advertisement system 100.

(3) a secondary keyword retrieving step (S33) of retrieving whether or not a secondary keyword mapped to the association with the primary keyword exists in the DB according to the received query;

The advertisement system 100 searches for the existence of the secondary keyword which is the output result of the primary keyword according to the query. In general, since the primary keyword is limited, it is obvious that there will not be a secondary keyword mapped with the primary keyword when a primary keyword that does not exist on the DB is sent from the media server system 20 in a query. The result cannot be output and the advertisement method according to the present invention will be terminated here. Of course, if there is more than one secondary keyword, the next step will be generated while creating the list first.

(4) an advertisement information checking step (S34) for confirming whether the at least one searched secondary keyword is associated with advertisement information and / or the advertiser system (30) in the advertisement system (100);

Even if the secondary keyword search step (S33) confirms that the secondary keyword for the primary keyword exists in the DB, if the secondary keyword is not selected by the advertiser and there is no associated advertisement information, the secondary keyword Even if it is attached to the list, it is not useful, so it is desirable to exclude it.

(5) In the advertisement system 100, when it is confirmed through the advertisement information checking step (S34) that the secondary keyword is associated with the advertisement information and / or the advertiser system 30, at least one of the two A secondary keyword transmission step (S35) of transmitting a difference keyword to the user terminal (10) through the media server system (20);

When the secondary keyword list is created through the above steps, the data is transmitted to the media server system 20, and the received media server system 20 outputs the data to the user terminal 10 using a web browser.

(6) When the user terminal 10 clicks or mouses on one of the secondary keywords, an advertisement information output step connected with the advertisement information and / or the advertiser system 30 associated with the secondary keyword ( S37);

If a random secondary keyword is selected from the secondary keyword list output to the user terminal 10, the advertiser system 30 and the user terminal 10 are connected according to the advertisement information associated with the secondary keyword, and the Internet user The necessary information can be obtained from a site driven by the advertiser system 30.

FIG. 11A is a detailed flowchart illustrating a second embodiment and a third embodiment of an advertisement execution step through keyword search of FIG. 7, respectively.

(1) a user information extraction step (S38-1) in which the user information of the user terminal 10 on which the advertisement has been executed is extracted and stored in a DB in the advertisement system 100;

In the advertisement relay, user information consuming an advertisement is extracted to prevent the advertisement cost from being charged in an illegal manner because the advertisement cost is charged per click or per impression. That is, the user terminal's IP, cookie, session, and usage time.

(2) a user information checking step (S38-2) of checking whether the same information is accumulated at a predetermined interval among the user information stored in the DB at a predetermined interval in excess of a cumulative value;

It is checked whether the user information extracted in the user information extraction step (S38-1) exceeds the cumulative value while accumulating at a predetermined interval.

(3) an alarm step of transmitting alarm information from the advertisement system 100 to the advertiser system 30 when the same user information equal to or greater than a cumulative value is confirmed in the user information checking step S38-2;

As a result of the user conquest confirmation, if the same user information exceeds the cumulative value within a predetermined time, it is treated as an abnormal advertisement execution and the fact is notified to the advertiser system 30 of the advertisement information associated with the corresponding secondary keyword in a warning dimension. Typically, the means will be mail or SMS.

FIG. 11B is a detailed flowchart illustrating a second embodiment and a third embodiment of an advertisement execution step through keyword search of FIG. 7, respectively.

(1) In the advertisement system 100, when it is confirmed through the advertisement information verification step (S34) that the secondary keyword is associated with the advertisement information and / or the advertiser system 30, a deposit stored in the DB A deposit confirmation step (S34-1) of arithmetic of the amount to be exhausted according to the balance and the advertisement execution to confirm whether the advertisement execution is possible;

When the advertising relay is paid, the advertising cost per click or impression is charged, and in the advertising method according to the present invention, the charge is processed in a pay-as-you-go method, so that the advertiser receives a deposit in advance. These deposits are consumed in real time per ad execution, and if the deposit balance is not sufficient for the execution of the advertisement, the execution of the advertisement is impossible, so the secondary keywords associated with the corresponding advertisement information are excluded from the secondary keyword list.

(2) in the advertisement system 100, when the advertisement execution is made, updating the deposit information stored in the DB by updating the deposit information by using the advertisement execution cost (S38-4);

When the user connects to the advertiser system 30 by selecting a random secondary keyword from the secondary keyword list output to the user terminal 10, the advertisement is deemed to be executed and the corresponding advertising cost is deducted from the deposit stored in the DB. The deduction result is updated as a deposit.

According to the present invention as described above, the user can easily find and confirm the information and / or goods that he seeks through a more specific secondary keyword search followed by a primary keyword search having a relatively comprehensive meaning, advertisers It is possible to disclose his information and / or goods to the effective customers connected through the secondary keyword has the effect of greatly improving the advertising efficiency.

In addition, it is possible to increase the utility as a search term for words that are not known as keywords, so that advertisers who utilize the keyword search method on the Internet as an advertising means can use keywords directly related to information and / or products provided by the advertiser. In use, the choice can be expanded.

Claims (7)

In the advertising method that the user terminal, the media server system, the advertiser system, and the advertising system consisting of one or more DB and server through the Internet, A primary keyword input step of transmitting / inputting a primary keyword from the user terminal to the media server system; A query transmission step of transmitting a query for the first keyword from the media server system to the advertisement system; In the advertising system, if the hierarchical structure with the meaning of the keyword is included in the hierarchical structure, the secondary keyword belonging to the lower hierarchy than the primary keyword and designated and selected by the advertiser and outputted as a search result of the primary keyword exists in the DB. A second keyword search step of searching according to the received query; An advertisement information checking step of confirming whether the at least one searched second keyword is associated with advertisement information and / or the advertiser system in the advertisement system; In the advertisement system, if it is confirmed through the advertisement information checking step that the secondary keyword is associated with advertisement information and / or the advertiser system, the user terminal transmits one or more secondary keywords through the media server system. Transmitting a second keyword to the client; And When the user terminal clicks or mouses on one of the secondary keywords, an advertisement information output step connected to the advertisement information and / or the advertiser system associated with the secondary keyword; Advertising method characterized in that it is included. The method of claim 2, The advertisement system extracts and stores user information of the user terminal on which the advertisement has been executed and stores it in a DB, and sends alarm information to the advertiser system when the same information among user information stored in the DB is accumulated more than a predetermined cumulative value. Advertising method further comprises an alarm step to prevent the execution of the advertisement. The method according to claim 1 or 2, When the advertising system determines that the secondary keyword is associated with the advertisement information and / or the advertiser system through the advertisement information verification step, the advertisement system calculates the deposit balance stored in the DB and the amount to be consumed according to the advertisement execution. A deposit confirmation step of confirming whether execution is possible; And In the advertisement system, when the advertisement execution is made, updating the deposit information stored in the DB by updating the amount of the advertisement execution cost; Advertising method characterized in that it further comprises. delete delete delete delete

Images