KR20060021751A - Tv home-shopping system with previous order and method thereof - Google Patents

Abstract

Disclosed are a TV home shopping pre-ordering system and method using the Internet. TV home shopping pre-ordering system using the Internet according to an embodiment of the present invention comprises an organization information management unit, order processing unit, payment processing unit and delivery processing unit. The organization information management unit outputs the organization information of the home shopping TV including the product information and the broadcast time information to the website. The order processing unit receives a desired product to be purchased, a payment method, and purchaser's personal information among products included in the organization information from a user terminal connected through a communication network. If it is confirmed that the payment processing unit completes the payment for the desired product, the payment processing unit generates payment information including product information and payment completion information. The delivery processing unit instructs the delivery of the product included in the payment information to the delivery processing system of the product delivery company when the broadcast corresponding to the product included in the payment information is started based on the organization information. The TV home shopping pre-ordering system and method using the Internet according to the present invention provides the homepage programming information of the TV home shopping in advance on the website, and allows the buyer to order and pay before the home shopping broadcast, allowing the buyer to plan shopping. Companies have the advantage of increasing sales through forecasting demand and inducing purchases.

Description

TV home-shopping system with previous order and method

BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.

1 is a diagram illustrating a conventional TV home shopping method using the Internet.

2 is a view illustrating a TV home shopping method using the Internet of the present invention.

3 is a block diagram illustrating a TV home shopping pre-ordering system using the Internet according to an embodiment of the present invention.

4 is a diagram illustrating a data form included in product information.

5 is a flowchart illustrating a TV home shopping pre-ordering method using the Internet according to another embodiment of the present invention.

The present invention relates to a TV home shopping system and an ordering method, and more particularly, to a system and method for pre-ordering and paying a product of TV home shopping before broadcasting using the Internet.                         

As a general method of shopping a product using TV home shopping, a method in which a buyer watches a product advertised through a TV home shopping broadcast and purchases a product through a telephone or the Internet is commonly used.

That is, from the point of view of product buyers, they continue to watch home shopping broadcasts and make purchases when they find a product they like. However, such a purchase method through watching TV has the possibility of impulse buying by the buyer, and impulse buying also leads to cancellation of the order before delivery of the product, which may be a problem for both the buyer and the TV home shopping company.

1 is a diagram illustrating a conventional TV home shopping method using the Internet.

A typical TV home shopping method produces and broadcasts an advertisement program related to a product to be sold by a TV home shopping company 10, and a customer watches a broadcast and orders and pays for the product using a telephone or the Internet during or after watching a broadcast. The goods are then delivered. (20)

Another common method of TV home shopping is to use a website on the Internet. The TV home shopping company 10 outputs a broadcast schedule, that is, broadcast programming information, of an advertisement program about a product to be sold on a website.

In addition to the broadcast time of a product, the broadcast programming information allows various information about the product to be output on a website when a product name is clicked. The customer can make a reservation for the order of the product before the product is broadcast using the broadcasting schedule information. (30) If the broadcast of the reserved product is made, the customer can watch the broadcast and pay for the reserved product using the telephone or the Internet. Do The goods are then shipped.                         

In other words, even if a user purchases a product using TV programming information of a TV home shopping company on the Internet, the customer can only reserve a product on the product's web, and payment and delivery of the product are while the customer is watching the product broadcast. After the broadcast is made by the same process as the product ordering using a conventional TV home shopping broadcast.

Selling goods using TV home shopping companies' Internet-organized information is only an incidental part of the selling process using general TV broadcasting.

The technical problem to be achieved by the present invention is to provide a TV home shopping pre-ordering system to provide the TV home shopping programming information on the website in advance and the buyer's order and payment is made before the home shopping broadcast.

Another technical problem to be achieved by the present invention is to provide a TV home shopping pre-ordering method to check the stock status of the scheduled broadcasting products of TV home shopping and provide the organization information on the website in advance, and the buyer's orders and payments are made before home shopping broadcasting. It is.

TV home shopping pre-ordering system using the Internet according to an embodiment of the present invention for achieving the above technical problem is provided with a configuration information management unit, order processing unit, payment processing unit and delivery processing unit.

The organization information management unit outputs the organization information of the home shopping TV including the product information and the broadcast time information to the website. The order processing unit receives a desired product to be purchased, a payment method, and purchaser's personal information among products included in the organization information from a user terminal connected through a communication network.

If it is confirmed that the payment processing unit completes the payment for the desired product, the payment processing unit generates payment information including product information and payment completion information. The delivery processing unit instructs to deliver the goods included in the payment information to the delivery processing system of the goods delivery company when the broadcasting corresponding to the goods included in the payment information is started based on the organization information.

The payment completion information is generated immediately when the payment method is a card payment, and occurs when a cash deposit is made within a predetermined period when the payment method is a cash payment.

The delivery processing unit delays the delivery of the goods for a predetermined period of time where cash deposit is possible even after the broadcast time corresponding to the goods has ended.

The TV home shopping pre-ordering system using the Internet does not generate the payment completion information or when the purchase cancellation information is input from the user terminal, generates the purchase cancellation order information and performs the cash refund processing.

If the cancellation of the product included in the generated payment information is canceled the generation of the cancellation information of the purchase cancellation and performs the cash refund processing. The TV home shopping pre-ordering system using the Internet further includes a message transmitting unit for notifying the purchaser of the arrival of the broadcasting time before the broadcasting time on the programming information is reached.

The organization information management unit updates the organization information at regular intervals.                     

The TV home shopping pre-ordering system using the Internet may further include an inventory database that receives information about pre-ordered goods from the order processing unit, grasps the stock of the goods, and transmits information about the goods stock to the organization information management unit. .

TV home shopping pre-ordering method using the Internet according to an embodiment of the present invention for achieving the technical problem is a step of outputting the homepage information of the home shopping TV, including product information and broadcast time information, connected through a communication network Receiving a purchase desired product, payment method, and purchaser identification information among the products included in the organization information from the user terminal, and when it is confirmed that the payment for the purchase desired product is completed, the product information and payment completion information are included. Generating payment information and delivering a product included in the payment information when a broadcast corresponding to the product included in the payment information is started based on the organization information.

The payment completion information is generated immediately when the payment method is a card payment, and occurs when a cash deposit is made within a predetermined period when the payment method is a cash payment.

The product delivery step delays the delivery of the product for the predetermined period of time during which the deposit of cash is possible even after the broadcast time corresponding to the product has ended.

TV home shopping pre-ordering method using the Internet further comprises the step of generating the purchase cancellation information and the cash refund processing if the purchase completion information is not generated or the purchase cancellation information is input from the user terminal.

The cash refund processing step generates the purchase order cancellation information and performs the cash refund processing when the broadcasting of the goods included in the generated payment information is canceled. The TV home shopping pre-ordering method using the Internet further includes the step of notifying the purchaser of the arrival of the broadcast time before the arrival of the broadcast time on the organization information. The knitting information is updated at regular intervals.

Another embodiment of the present invention for achieving the above technical problem relates to a computer-readable recording medium recording a program for realizing the TV home shopping pre-ordering method using the Internet.

DETAILED DESCRIPTION In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the practice of the present invention, reference should be made to the accompanying drawings which illustrate preferred embodiments of the present invention and the contents described in the drawings.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

2 is a view illustrating a TV home shopping method using the Internet of the present invention.

Referring to FIG. 2, in the TV home shopping method of the present invention, when a TV home shopping company 10 produces and broadcasts an advertisement program about a product to be sold, a customer may watch the broadcast and then call or watch the broadcast. The process 20 of ordering and paying for the goods using the same as in the prior art.

The TV home shopping method of the present invention differs from the conventional TV home shopping method in the method of using a website on the Internet. According to the TV home shopping method of the present invention, when broadcast programming information is output on a website, a customer may order and pay a product before broadcasting about a product using the broadcast programming information and receive the product when the broadcasting starts. 40)

Since the TV home shopping company (10) product is ordered and settled before the product is broadcast, the product information regarding the quantity of the remaining product is continuously updated in the product information database 50, and the broadcasting on the website is organized according to the information of the product information database. The product information of the information is also updated.

In other words, the process of ordering payment of goods using the programming information of TV home shopping companies on the Internet and the delivery of goods at the same time as the start of broadcasting can be performed at once. Used in conjunction with the usual home shopping ordering method. The present invention can suggest a direction for a new sales method to a conventional TV home shopping company's sales method, in which only TV broadcasting was recognized as a main product sales means.

TV home shopping pre-ordering system using the Internet according to an embodiment of the present invention will be described in more detail below.

3 is a block diagram illustrating a TV home shopping pre-ordering system using the Internet according to an embodiment of the present invention.

The TV home shopping pre-ordering system 100 using the Internet checks the product information on the broadcasting schedule provided by the buyer through the Internet web site before the TV home shopping broadcast, and also confirms the detailed information of the desired product and decides to purchase the website. Make a payment and order on the web.                     

After ordering, immediately before the broadcast of the desired product to be purchased, the buyer recognizes the start of the broadcast through a service such as a mobile phone text message and confirms the purchased product through the broadcast. After the broadcast, the goods are delivered to the customer.

This process is not a process of watching TV, ordering and delivery of TV home shopping, but the method of checking product information on the website, ordering and payment, watching TV, and delivering.

The present invention is different from the conventional TV home shopping broadcasting service of the store of the product, the broadcast schedule on the web site serves as a product store, and TV home shopping broadcasting functions as a means of identifying the product. In other words, the business process of TV home shopping will change.

Referring to FIG. 3, the TV home shopping pre-ordering system 100 using the Internet according to an embodiment of the present invention includes the organization information management unit 110, the order processing unit 120, the payment processing unit 130, and the delivery processing unit 140. Equipped.

The organization information management unit 110 outputs the organization information of the home shopping TV including the product information and the broadcast time information to the website. That is, the organization information management unit 110 provides the buyer with the organization information for a predetermined period, for example, a week.

The program information includes product information and broadcast time information. The product information includes information such as a product name, a price, a purchase code, and the like, and the broadcast time information includes information on a broadcast date and time. In addition, the programming information may include video information about the product, information about the product description of the show host (show host), and information about the customer's main question and answer if the product has already been broadcast.

4 illustrates a data form included in the product information. The name of the program is the name of the product broadcast, and the content of the program is a brief summary of the content of the product broadcast.

The organization information management unit 110 may update the organization information at regular intervals. The time period here can be one day or more. That is, the organization information management unit 110 may update the organization information every day and output to the website, or may output the updated organization information to the website every week.

The order processor 120 receives a desired product, a payment method, and purchaser's personal information among products included in the organization information from a user terminal connected through a communication network. The payment method indicates whether the purchaser of the product uses a card payment or a cash payment. The buyer's personal information represents the buyer's address and contact information.

If it is confirmed that the payment for the desired product is completed, the payment processing unit 130 generates payment information including product information and payment completion information. The payment completion information is generated immediately when the payment method is a card payment, and occurs when a cash deposit is made within a predetermined period when the payment method is a cash payment.

If the payment method is cash payment, payment completion information is generated when cash is received within a certain period of time, for example, a week after the cash order. If the cash is not deposited within the designated period after the cash order, the payment completion information is not generated and the order is canceled by the cancellation processing unit 150. The function of the cancellation processing unit 150 will be described later.

The delivery processing unit 140 transmits the product included in the payment information to a delivery processing system (not shown) of a product delivery company when a broadcast corresponding to a product included in the payment information is started based on the organization information. Instruct.

Delivery of goods begins when the broadcast of the ordered goods begins. That is, if a product starts to be broadcast through the home shopping TV at the time described in the information, the priority of product delivery is given, and the buyer can confirm the product through broadcasting. Since a typical broadcast viewing customer orders a product during broadcasting, the customer who orders using the ordering system in advance of the customer who ordered the product during broadcasting has an advantage of receiving the product first.

If the quantity of the product to be purchased is insufficient or the time of the product broadcast is changed or canceled due to the circumstances of the TV home shopping itself, the product delivery is canceled and the order is canceled by the cancellation processing unit 150. This will be described later.

The delivery processing unit 140 delays the delivery of the goods for the predetermined period of time during which the deposit of cash is possible even after the broadcast time corresponding to the goods is finished. That is, if the designated period for depositing cash after the cash order is longer than the broadcast time of the product, the product order is not canceled immediately because the payment completion information does not occur even when the product broadcast ends.

The delivery processing unit 140 delays the delivery of the goods until the end of the designated period in which the cash can be deposited, and if the cash is deposited, delivers the goods and if the cash is not deposited within the designated period, the goods are processed by the cancellation processing unit 150. The order is canceled.

The TV home shopping pre-ordering system 100 using the Internet does not generate the payment completion information or when the purchase cancellation information is input from the user terminal, the cancellation processing unit 150 generating the purchase cancellation intention information and performing the cash refund processing. ) Is further provided.

For example, if the cash is not deposited within a specified period after the cash order, the payment completion information does not occur and the cancellation processing unit 150 transmits the purchase cancellation reason information to the buyer. The transmission method may be various, such as web mail or landline telephone using the Internet. The purchase cancellation doctor information confirms the buyer's intention to cancel the purchase order.

The purchaser can cancel the purchase order even after the payment and approval of the card or the cash deposit is made, and the purchase cancellation intent information is transmitted to the purchaser.

At this time, the purchase cancellation doctor's information may further include information on the cancellation of the card approval or the refund account of the deposited cash. If the purchase cancellation is confirmed by the purchase cancellation intention information, the cash refund processing is performed.

If the broadcast of the product included in the generated payment information is canceled, the cancellation processing unit 150 generates the thrusting information of the purchase cancellation and performs the cash refund processing. Even if the broadcast of the product is to be canceled due to the TV home shopping broadcaster's circumstances rather than the cancellation of the purchase, the cancellation processing unit 150 transmits the purchase cancellation intent prediction information to the buyer.

If the card payment has been approved or the cash has been deposited, the intention to cancel the purchase includes information on the cancellation of the card authorization and the refund account. Refund processing will be performed after the customer's consent to cancel the order. At this time, as a reward to the buyer, a certain portion of the payment amount can be accumulated as a reserve to induce a new purchase.

The TV home shopping pre-ordering system 100 using the Internet further includes a message transmitter 160 for notifying the purchaser of the arrival of the broadcasting time before the broadcasting time on the programming information is reached.

The message transmission unit 160 receives the organization information from the organization information management unit 110, and also receives and stores the buyer's desired product and personal information from the order processing unit 120. Then, a message notifying the purchaser of the arrival of the broadcast time is notified to the buyer before a predetermined time (for example, 1 hour or 30 minutes) of the broadcast time of the purchase desired product ordered by the buyer.

Notification of the message may be performed by a short message service (SMS) server, a multimedia message service (MMS) server or a mail server.

The TV home shopping pre-ordering system 100 using the Internet receives information on the pre-ordered product from the order processing unit 120 to grasp the stock of the product and transmits the information about the product stock to the organization information management unit 110. The database 170 may be further provided.

As pre-order products increase, the number of products that can be ordered through TV broadcasting decreases. In extreme terms, if the pre-order product is equal to or exceeds the number of the prepared goods, the TV home shopping company must not prepare a TV broadcast on the goods or prepare the goods promptly.                     

In order to accurately grasp such a state, the inventory database 170 receives information about the quantity of goods pre-ordered from the order processing unit 120 and stores information about the quantity of goods remaining.

If the pre-order product exceeds the number of the prepared goods, the information regarding the goods cannot be broadcast, the organization information management unit 110 receives the information about the information from the inventory database 170 to change the organization information on the web Output

If a product is expected to be insufficient from the information in the inventory database 170, the TV home shopping company may check the quantity of the required product and prepare it. The inventory database 170 may also store information on the quantity of stock of goods that can be sold or delivered so that the goods can be delivered according to a designated delivery date.

In the TV home shopping pre-ordering system 100 using the Internet of FIG. 3, the TV home shopping company must disclose a broadcasting schedule for a predetermined period of time and introduce a certain amount of goods in advance. Purchasing customers are able to make a deliberate purchase rather than an impulsive one.

5 is a flowchart illustrating a TV home shopping pre-ordering method using the Internet according to another embodiment of the present invention.

The pre-order method 500 of FIG. 5 relates to a method of performing the pre-order system 100 of FIG. 3. The TV home shopping pre-ordering method 500 using the Internet according to an embodiment of the present invention first outputs the homepage programming information of the home shopping TV including product information and broadcast time information on a website (step 510).                     

Step 510 is performed by the organization information management unit 10. Step 510 may include a process of determining a kind of goods that can be ordered in advance, and a process of checking items on the sellable quantity, goods receipt, and inventory of the determined goods.

In addition, a desired product, a payment method, and a purchaser's personal information are received from the products included in the organization information from the user terminal connected through the communication network. (Step 520) In step 520, the order processing unit 120 is performed.

If it is confirmed that payment for the desired product is completed (step 530), payment information including product information and payment completion information is generated. Steps 530 and 540 are performed by the payment processing unit 130.

When the broadcast time corresponding to the product included in the payment information is terminated based on the knitting information, the product included in the payment information is delivered (step 550). In step 550, the delivery processor 140 performs the delivery. If the payment for the desired product is not completed (step 530), the refund processing is performed (step 560). In step 560, the cancellation processing unit 150 is performed.

The TV home shopping company displays the organization information including the product information and the broadcast time information on the website (step 510). The purchaser then obtains more detailed information about the product and decides the purchase using the organization information on the website. . The purchaser who has made a purchase decision can make an order and a payment at the same time by using the product menu on the organization information.

In the case of a card order, payment and authorization are made at the same time, and in the case of a cash order, cash is deposited within a predetermined period after the cash order (step 520). Orders will be automatically canceled after a certain period of time without a cash deposit.

The order can be canceled even after the card authorization or cash deposit and the deposit is refunded (step 560). When the buyer's payment is completed, payment information including product information and payment completion information is created (step 540). According to the information, a service for notifying the buyer of the broadcast time may be provided before the broadcast of the desired product to be purchased.

The buyer checks the information on the desired product through TV home shopping again, and the TV home shopping company delivers the product after the broadcast (step 550). After the broadcast, the buyer waits for the deposit of the product price and then pays for the product. Once this deposit is made, the product may be shipped.

If the purchaser's order must be canceled due to the circumstances of the TV home shopping company, such as a broadcast of the product, the TV home shopping company transmits the cancellation information of the purchase cancellation to the buyer and refunds the money if there is a deposit. The purchase cancellation intention information includes information on order cancellation and a refund account if a refund is required.

As such, the TV home shopping pre-order method 300 using the Internet is a series of processes according to the customer's order, after-sales, cancellation, and return, which are organically connected to the website, e-mail, mobile phone text message (SMS), and cable broadcasting. The TV home shopping business process is different from the existing cable broadcasting and telephone consultation.

As described above, optimal embodiments have been disclosed in the drawings and the specification. Although specific terms have been used herein, they are used only for the purpose of describing the present invention and are not intended to limit the scope of the present invention as defined in the claims or the claims. Therefore, those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

As described above, the TV home shopping pre-ordering system and method using the Internet according to the present invention provide the TV home shopping program information on the website in advance, and the buyer's order and payment is made before the home shopping broadcast, so that the buyer can plan the shopping. In addition, home shopping companies have the advantage of increasing sales through demand forecasting and inducing purchases.

In addition, the buyer can order the desired product in advance of the broadcast, so that the buyer can secure the product before other buyers, and the priority is given to the delivery of the product at the beginning of the broadcast. There is an advantage to receive.

Claims (16)

A knitting information management unit which outputs the knitting information of the home shopping TV including product information and broadcasting time information on a website; An order processing unit which receives a desired product to be purchased, a payment method, and purchaser's personal information among products included in the organization information from a user terminal connected through a communication network; A payment processor configured to generate payment information including product information and payment completion information when it is confirmed that payment for the desired product is completed; And And a delivery processing unit for instructing a product delivery company's delivery processing system to deliver the goods included in the payment information when a broadcast corresponding to the product included in the payment information is started based on the organization information. TV home shopping pre-ordering system using the Internet. The method of claim 1, wherein the payment completion information, When the payment method is a card payment is generated immediately, if the payment method is a cash payment, TV home shopping pre-order system using the Internet, characterized in that occurs when a cash deposit is made within a predetermined period. The method of claim 2, wherein the delivery processing unit, TV home shopping pre-ordering system using the Internet, characterized in that the delay of the delivery of the goods for a predetermined period of time that can be deposited even after the broadcast time corresponding to the goods. The method of claim 1, When the payment completion information is not generated or the purchase cancellation information is input from the user terminal, the TV home shopping dictionary using the Internet, characterized in that it further comprises a cancellation processing unit for generating the purchase cancellation pseudo-information and performing the cash refund processing. Ordering system. The method of claim 4, wherein the cancellation processing unit, TV home shopping pre-ordering system using the Internet, characterized in that if the broadcast of the product included in the generated payment information is canceled, generating the cancellation of purchase cancellation information and processing the cash refund. The method of claim 1, And a message transmitter for notifying the purchaser of the arrival of the broadcast time before arrival of the broadcast time on the schedule information. The method of claim 1, wherein the organization information management unit, TV home shopping pre-ordering system using the Internet, characterized in that for updating the schedule information every predetermined period. The method of claim 1, TV home shopping pre-order using the Internet characterized in that it further comprises a stock database for receiving information on the goods pre-ordered from the order processing unit to grasp the inventory of the goods and to send information about the goods inventory to the organization information management unit system. Outputting, on a website, the organization information of the home shopping TV including the product information and the broadcasting time information; Receiving a desired product, a payment method, and purchaser's personal information among products included in the organization information from a user terminal connected through a communication network; Generating payment information including product information and payment completion information when it is determined that payment for the desired product is completed; And And if the broadcast corresponding to the product included in the payment information is started on the basis of the organization information, delivering the product included in the payment information. The method of claim 9, wherein the payment completion information, If the payment method is a card payment is generated immediately, if the payment method is a cash payment, TV home shopping pre-order method using the Internet, characterized in that occurs when a cash deposit is made within a predetermined period. The method of claim 10, wherein the product delivery step, The method of pre-ordering TV home shopping using the Internet, characterized in that the delivery of the goods is delayed for a predetermined period of time during which the deposit of cash is possible even after the broadcasting time corresponding to the goods ends. The method of claim 9, When the payment completion information is not generated or the purchase cancellation information is input from the user terminal, the TV home shopping pre-order using the Internet, characterized in that it further comprises the step of generating the cancellation information of the purchase cancellation processing Way. The method of claim 12, wherein the cash refund processing step, The TV home shopping pre-ordering method using the Internet, characterized in that if the broadcast of the product included in the generated payment information is canceled, generating cancellation of purchase intent information and performing a cash refund process. The method of claim 9, And notifying the purchaser of the arrival of the broadcast time before the arrival of the broadcast time on the programming information. The method of claim 9, wherein the knitting information, TV home shopping pre-ordering method using the Internet, characterized in that renewed at regular intervals. A computer-readable recording medium having recorded thereon a program for realizing the method of claim 9.

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