KR100376294B1 - Method and System for selling goods of home shopping company using cable TV system - Google Patents

Abstract

The present invention is a method and system for merchandise trading of a home shopping company using a comprehensive cable broadcasting station capable of quickly delivering goods ordered by a customer and generating mutual profit through business linkage between a home shopping company and general cable broadcasting stations located in a specific region. .

The present invention provides a first step in which a comprehensive cable broadcasting station receives commercial and local information channel broadcasting contents from a home shopping company on the Internet or satellite; A second step of inputting and storing order information on a server for order management of a home shopping company when a customer who recognizes an advertisement deposits an order and an order price for a product he / she wants to purchase; A third step of allowing access through the authentication process when the server of the cable broadcasting station connects to the server of the home shopping company in which the order and payment information of the customer are stored in the second step; A fourth step of outputting order information about a corresponding area to the integrated cable broadcasting station connected from the server of the home shopping company in a state where the access is permitted; A fifth step of checking order information transmitted from the comprehensive cable broadcasting station and outputting a delivery list to deliver each order product; And a sixth step of completing delivery of the ordered goods by inputting delivery confirmation data of the completed ordered goods and transmitting them to the server of the home shopping company, and implementing the product shopping method of the home shopping company using a comprehensive cable broadcasting station. As a system for doing so, the role of the conventional courier company is reduced, and the product delivery / recovery is performed quickly.

Description

Method and system for selling goods of home shopping company using cable TV system}

The present invention provides a method of trading a product of a home shopping company using a comprehensive cable broadcasting station capable of quickly delivering a product ordered by a customer and generating mutual profit through linkage of a product delivery service between a home shopping company and a cable broadcasting station located in a specific region. And system.

Home shopping companies in the form of mail-order sales using a commerce system that orders and delivers goods through a virtual space or a telephone are rapidly spreading without a store for merchandise display and sale in a physical space. These home shopping companies are also welcomed by consumers because they can provide goods at lower prices than conventional merchandise sales companies due to savings in rent, labor costs, and the like.

Such home shopping companies are using advertisement media such as newspapers, the Internet, and broadcasting for advertisement. However, most home shopping companies do not have a nationwide distribution network, so they use courier companies (eg, Korea Express, Hanjin Courier, etc.) to deliver goods. There are also home shopping companies that have their own distribution networks, but this is limited to large companies.

Looking at the sales method of the conventional home shopping companies with reference to Figures 1 and 2 as follows.

First, a home shopping company places an advertisement in a local newspaper or produces a commercial program, and sends a commercial broadcast to a comprehensive cable broadcasting station located in the region to advertise its products. When the customers who saw the advertisement order a certain product and deposit the goods price, the home shopping company delivers the product. Customer orders are usually placed over the phone. Therefore, the home shopping company should always wait for the counselor to answer the phone.

When the confirmation (order and deposit) of the product order is completed, the home shopping company selects a courier company to deliver the goods ordered by the customer, and asks the courier company to deliver the goods ordered by the customer. The courier company brings a vehicle to receive the goods that have been requested for delivery, receives the goods, and then delivers the goods to the destination of delivery. After the delivered goods are delivered to the orderer and the delivery confirmation is confirmed, the courier company sends the delivery fact to the home shopping company, and the home shopping company pays the courier fee to the courier company to complete the transaction from the order.

However, the conventional order and delivery system has a problem that the delivery time takes a long time because the courier company moves to the home shopping company and takes delivery of the goods to the ordered customer. In addition, even if a defect occurs in a delivered product and a user wants to exchange or return it, there is a possibility of dispute due to the passage of the return period because the product is returned according to the schedule of the courier company. In addition, the home shopping company has a problem that the cost is double because it has to repay the parcel delivery fee upon return. Moreover, since the courier company is not based on a specific region but targets an entire city or the whole country, it is difficult to grasp the regional situation, and the quality of service is deteriorated because it is not able to concentrate solely on the delivery of a product.

The present invention has been made to solve the above problems, an object of the present invention is a home shopping company using a comprehensive cable broadcasting station capable of generating mutual profit through the linkage of the work with the home shopping company and the cable broadcasting station located in a specific region. To provide a commodity trading method and system.

Another object of the present invention is a comprehensive cable broadcasting station that can improve customer complaints caused by delays in delivery and return by performing delivery and return in a comprehensive cable broadcasting based on the region at the time of delivery and return of the ordered goods. The present invention provides a method and system for trading a home shopping company.

Still another object of the present invention is that a comprehensive cable broadcasting station receives free local information channel-related broadcasting contents from a home shopping company, and thus, a comprehensive cable broadcasting station can generate operating profits such as activation of local information channels, subscription fees and advertising revenue due to an increase in subscribers, It is to provide a system that can reduce the production cost of local information channel programs and revitalize the local economy, and the home shopping company provides a product trading method and system that secures continuous advertising time.

1 is a functional state diagram of a conventional home shopping company, a customer, a courier company, and a comprehensive cable broadcasting station;

FIG. 2 is a flowchart illustrating a product transaction method in the home shopping company of FIG. 1;

3 is a functional state diagram of a home shopping company, a customer, and a comprehensive cable broadcasting station according to the present invention;

4 is a flowchart illustrating the method of the present invention,

5 is one embodiment of a system block diagram in which the method of the present invention is performed.

<Description of the symbols for the main parts of the drawings>

10: (Home Shopping Company) Server 20: (General Cable Station) Server

30: customer 31: communication terminal

32: customer use PC 40: Internet communication network

101: advertisement delivery module 102: order acceptance module

103: storage means 104: member authentication module

105: order list output module 106: delivery confirmation module

201: connection module 202: order information inquiry module

203: list output and delivery instruction module 204: storage means

205: delivery confirmation and transmission module

The method of the present invention for achieving the above object comprises the first step of a comprehensive cable broadcasting station is supplied from the home shopping company advertising content and local information channel broadcast content to the Internet and satellite; A second step of inputting and storing order information on a server for order management of a home shopping company when a customer and an advertisement customer recognize an advertisement and deposit an order and an order price of a product to be purchased; A third step of allowing access through the authentication process when the server of the cable broadcasting station connects to the server of the home shopping company in which the customer's order and payment are stored in the second step; A fourth step of outputting order information about a corresponding area to the integrated cable broadcasting station connected from the server of the home shopping company in a state where the access is permitted; A fifth step of checking order information transmitted from the comprehensive cable broadcasting station and outputting a delivery list to deliver each order product; And a sixth step of inputting delivery confirmation data on the completed ordered goods and transmitting the data to the server of the home shopping company to complete a transaction on the ordered goods.

According to another feature of the present invention, since the advertisement of the home shopping company is duplicated through the Internet using its own management server and the commercial broadcasting of the comprehensive cable broadcasting station, the probability of advertisement recognition increases.

According to another feature of the present invention, since the order information from the customer is delivered by being classified by each corresponding member company adjacent to the place where the customer lives, only the delivery place located in the area in which the member company is in charge.

In addition, the system of the present invention, the server 10 of the home shopping company, the advertisement delivery module 101 for transmitting the advertisement over the communication, the order receiving module 102 for accepting the order for purchasing the goods, the order list Membership authentication module 104 for allowing the connection status of at least one comprehensive cable broadcasting station that has concluded a delivery agreement with a home shopping company for the delivery of goods according to the present invention, and for outputting the ordered product list to the server of the cable broadcasting station. An order list output module 105, a delivery confirmation module 106 for confirming the delivery status of the goods on the order list, and a storage DB 103 for storing various data, the server 20 of the integrated cable broadcasting station ), A connection module 201 that embeds data for connection with the server 10 of the home shopping company, an order information inquiry module 202 for querying the order list stored in the server 10, and the order To information query module 202 A list output and delivery instruction module 203 for outputting information for delivery according to the list outputted from the list, and a delivery confirmation input and transmission module 205 for inputting data on the delivered goods and transmitting it to the server 10. And a storage DB 204 for storing various data.

According to another feature of the present invention, when the order receiving module 102 of the server 10 is connected to a customer using a communication terminal such as a wired telephone or a mobile phone, the order is converted by converting the text data input through the telephone. The conversion module further includes.

According to another feature of the invention, the order receiving module 102 further comprises a classification module for storing the order information of the customer received by each member to the area responsible for handling.

Hereinafter, a product transaction method and system of a home shopping company using a comprehensive cable broadcasting station of the present invention will be described in detail with reference to the accompanying drawings.

3 is a schematic functional state diagram of a commodity trading system according to the present invention, which shows a transaction state between a server 10 of a home shopping company, a server 20 of a comprehensive cable broadcasting station, and a customer 30. Comparing this with FIG. 1, it can be seen that a conventional courier company is excluded. Therefore, the processing becomes much simpler and more efficient than the conventional trading system.

According to the present invention, the home shopping company performs advertisement through a general cable broadcasting station as in the prior art, and at the same time, it is also possible to execute a homepage advertisement through the Internet using the server 10. Therefore, it is possible to advertise dually as an advertisement using comprehensive cable broadcasting and an advertisement using the Internet, thereby increasing awareness of customers. In addition, advertising production is provided free of charge by home shopping companies.

Home shopping company's homepage advertises with pictures and detailed description of the products handled by the company so that customers who visit the homepage can purchase or order the desired items. In addition, when the customers visiting the homepage to purchase the product directly on the homepage, it is desirable to have a function for ordering or paying various items at once.

In addition, the server 10 operating the homepage is allowed to operate by operating a sub-webpage for the member companies (general cable broadcasting stations) that signed a contract for delivery. This allows members to enter member IDs and passwords, allowing them to share customer order information in the region where a particular cable broadcasting station is located.

The home shopping company also produces a home shopping advertisement program as in the prior art and sends out a commercial broadcast from the cable broadcasting station to advertise so that customers can order through the cable broadcasting station. Comprehensive wired broadcasting stations will be able to apply for purchases by specifying order contacts in the commercials. After the courier service, the courier fee will be paid to the member companies. In addition, even in the event of a return, the service quality can be improved because the cable can be quickly recovered from the cable broadcasting station and the supply of new products is easy.

In general cable broadcasting station, if you register as a member company, you can earn a certain amount of courier fees by utilizing the number of people without having to have a separate delivery person, which increases the income, and also allows you to continuously receive orders from home shopping companies. There is this. Moreover, the program production cost is reduced by using the program produced by the home shopping company. In addition, the local information channel is activated due to the supply of broadcast programs.

In other words, the comprehensive cable broadcasting station receives free local information channel-related broadcasting contents from a home shopping company, thereby activating the local information channel, generating operating profits such as subscription fees and advertising revenues due to the increase in subscribers, reducing the production cost of the local information channel program, There is an advantage that can create a revitalization of the local economy, and home shopping companies have the advantage of securing a continuous advertising time.

Also, from the customer's point of view, information about the product can be obtained in detail through the home shopping company's homepage and the advertisement of the comprehensive cable broadcasting station. Even when it occurs, the service is promptly provided because the cable broadcasting station collects and exchanges items. In addition, it is possible to contribute to regional development by increasing interest in local economy by acquiring information on local specialties.

4 is a flowchart for explaining the method of the present invention as described above.

The symbols displayed on the side of the flowchart indicate the subject (HS: home shopping company, CATV: comprehensive cable broadcasting station) in which each step is performed.

Home shopping companies first produce broadcasting contents for local information channels. The broadcasting contents can be produced according to the local situation, and the contents for advertising the products of the home shopping company are inserted in certain portions of the broadcasting contents. The broadcast content produced at this time is provided free of charge. In other words, instead of inserting an advertisement of a home shopping company, it provides free broadcasting contents. Broadcast content may be transmitted through the Internet or satellites. This is to speed up the transmission because comprehensive cable broadcasting stations are scattered throughout the country.

When a home shopping company requests homepage advertisement and broadcasting advertisement, it is delivered to customers. When a customer who recognizes a product through the home shopping company's homepage or an advertisement of a cable broadcasting station receives an order and a payment for the product he / she wants to purchase, the order management server of the home shopping company receives the order information about the ordered product. Save it.

For example, a customer may order a product through the order field on the homepage or by using the telephone number displayed in the advertisement. When the product order is completed by the customer as described above is stored in the server of the home shopping company. The server stores data about the customer who ordered the product, for example, a name, a telephone number, a card number, a card password, a delivery address, a delivery date, and the like in a storage DB built in the server.

The confirmation of the deposit on the ordered goods can be easily confirmed by a payment method such as a credit card, but in the case of a bank deposit, the confirmation may be delayed. When the order and payment confirmation for the goods from the customer is completed as described above is stored as final data.

In the state where the order and the payment is confirmed as described above, the server of the home shopping company maintains the standby state. If a connection request is input from the cable operator as a member during the maintenance period, the home shopping company performs an authentication procedure to confirm whether the member requesting access is a valid member company. That is, the home shopping company checks the member company by checking the member ID and password inputted from the member company.

When the member company certification by the home shopping company is completed, the order list is output from the home shopping company to the comprehensive cable broadcasting station which is a member company. The order list is a name of a product ordered by a customer, a delivery date, an address to be delivered, and the like. At this time, the order list transmitted to the member company becomes an order list based on the region where the member company is located.

In other words, the area where the member company is located is determined by each region to determine the member company's area of responsibility, and only the order list for the orders generated in the determined area is output. Therefore, members can only process orders for their own region, which is familiar with geography, so delivery is quick and accurate.

As described above, when the order list of the product is transmitted from the home shopping company, the comprehensive cable broadcasting station, which is a member company that receives the order list, can directly confirm the order by using a telephone and promise a delivery time. After that, the delivery person of the cable broadcasting station performs delivery according to the printed order list. When the delivery is completed, the cable broadcasting station collects and stores data confirming delivery. This can be input by the operator to the server of the cable broadcasting station.

The ordered product is not to go to the home shopping company and take over as in the prior art, it is preferable to load the goods in advance to the cable broadcasting station. Therefore, as the conventional courier company in charge of the courier delivery time to the home shopping company is shortened, because the inventory is stored in the comprehensive cable broadcasting station, there is an effect that the exchange of goods quickly.

After the delivery is completed and the delivery confirmation information is input, the cable broadcasting station transmits the delivery confirmation information to the home shopping company. Referring to the transmitted data, the home shopping company confirms the delivery of the ordered goods and pays the courier fee accordingly to the comprehensive cable broadcasting station, thereby ending the transaction on the ordered goods. The delivery fee can be paid monthly or weekly.

5 is a block diagram of one embodiment of a system configured to perform such a method.

As shown, the server 10 of the home shopping company, the advertisement sending module 101 for transmitting the advertisement over the communication, the order receiving module 102 for accepting the order for purchasing the goods, and the order list Member authentication module 104 for allowing the connection state of at least one comprehensive cable broadcasting station that has signed a delivery agreement with a home shopping company for the delivery of goods according to the order, and an order for outputting the ordered product list to the server of the cable broadcasting station. A list output module 105, a delivery confirmation module 106 for confirming the delivery status of the goods on the order list, and a storage DB 103 for storing various data.

In addition, the server 20 of the comprehensive cable broadcasting station, the connection module 201 for embedding the data for the connection with the server 10 of the home shopping company, and the order information for querying the order list stored in the server 10 Inquiry module 202, the list output and delivery instruction module 203 for outputting information for delivery in accordance with the list output from the order information inquiry module 202, and inputs the data for the delivered goods and the server A delivery confirmation input and transmission module 205 for transmission to 10, and a storage DB 204 for storing various data.

The advertisement sending module 101 serves as a component of the server 10 to provide information about goods through the Internet. In other words, the homepage provides information about the product to the customers. The advertisement sending module 101 is actually the subject that operates the homepage.

The order receiving module 102 is for receiving an order from a customer, for example, provides an order screen so that the contents of the order can be input through the communication terminal 31 or the PC 32 used by the customer. The communication terminal can be used as long as a terminal capable of inputting numbers and letters, such as a wired telephone, a wireless telephone, a cellular phone, a cellular phone with wireless Internet, or an IMT-2000.

After the customer connects to the server 10 of the home shopping company by using the communication terminal 31 or the customer use PC 32, the name (or product identification code), the purchaser's name, and delivery of the product he / she wants to purchase. Enter data such as address, payment method and phone number of the place to be. The order receiving module 102 stores the input data in a storage medium.

The data used for the advertisement sending module 101 and the order receiving module 102 are stored in the storage means 103. The storage means 103 is a storage medium such as a hard disk, a flash memory, or the like. Data inputted at the time of ordering goods are classified and stored for each field by the DB form used in the server 10 and stored.

As described above, after order data for a product order is input and stored, the server 10 maintains a standby state. The member authentication module 104 is for determining the allowable state of the connection of the member company (primary cable broadcasting station) that will be in charge of the courier service in the standby state.

Member companies are regularly connected to the server 10 to receive a list of products to be delivered by the member company. The member authentication module 104 requests input of a member ID and a password when a member company requests a connection. If the required member ID and password are correct, access is allowed and the necessary data can be sent from the member company.

The order list output module 105 is for outputting a list of items required to be delivered to the member companies allowed to access. This list is then sorted by the Order Receipt Module and reclassified based on the region in which each member is responsible. For this purpose, the order receiving module 102 further includes a classification module for selecting a member company that is responsible for the delivery of the ordered goods using data for each member company.

The delivery confirmation module 106 is for confirming the order that each member company completes the delivery and confirms the delivery status in the home shopping company. Once the verification is completed, a courier fee is paid to each member company.

The delivery confirmation module 106 stores data on all orders completed for delivery, periodically classifies the completed delivery order for each member company, and determines payment of the courier fee accordingly. A fee is later paid to the bank for the delivery whose payment has been determined.

The connection module 201 included in the server 20 of the integrated cable broadcasting station is for connection with the server 10, stores a member ID and a password at the time of connection, and requests a connection. The order information inquiry module 202 periodically accesses the server 10, for example, 1 hour, 2 hours, 6 hours, etc., and downloads a list of order items to be delivered by the cable broadcasting station. When the connection is allowed by the connection module 201, the order information inquiry module 202 transmits a signal to the order list output module 105 of the server 10. The order list output module 105 transmits the order list classified to be output to the member company.

The order list transmitted to the server 20 is output from the general cable broadcasting station, and in the general cable broadcasting station, a person in charge can make a call to confirm the orderer according to the order list and confirm the order, and set a delivery date and time. Once the date and time are set, the person in charge enters the confirmation status. This work data is stored in the storage means 204, the list output and the delivery instruction module 203 is output as a delivery list for the order list is scheduled delivery with the orderer.

When the delivery history is output, it is delivered to the delivery team that actually delivers the goods, and the goods are delivered according to the list.

When the delivery of the goods is completed, the delivery team inputs the information that the delivery is completed to the server 20. After the input, the server 20 transmits data to the delivery confirmation module 106 of the server 10. Based on the transmitted data, the representative can call the orderer to confirm the order completion. Data confirmed delivery is processed by the delivery confirmation module 106. After the delivery is confirmed, a courier fee is paid through the bank to complete the order and delivery process.

Comparing the method of the present invention with the existing method has the following features.

According to the present invention, a comprehensive cable broadcasting station receives free local information channel broadcasting contents from a home shopping company, and the advertising medium has a wider advertising effect than the conventional comprehensive cable broadcasting station as the Internet and a comprehensive cable broadcasting station. In addition, the product information can be provided in detail on the homepage, and real information can be provided through a comprehensive cable broadcasting station. In the past, only real information is provided through a comprehensive cable broadcasting station, thereby providing a lot of product information to customers.

In addition, since the ordering information system is shared between home shopping companies and cable companies, service quality is improved because accidents that cannot be delivered are prevented in advance. It is possible to quickly search the customer order information in real time even in the speed of information, but conventionally it took a lot of time from order to delivery because there is no real-time inquiry function. Conventionally, the delivery time, which took about seven days, is remarkably shortened to about two days. In addition, even in the case of the return of the collection can be recovered very quickly.

Moreover, home shopping companies and cable companies can generate profits from each other because they use regional wired broadcasting stations instead of conventional courier companies.

As described above, according to the present invention, the cable broadcasting station receives the local information channel-related broadcasting contents for free from the home shopping company, and the cable broadcasting station generates the operating profit such as the activation of the area information channel and the subscription fee and advertisement income due to the increase of subscribers. , Reduce the cost of producing local information channel programs, revitalize the local economy, Through the linkage between the home shopping company and the cable broadcasting station located in a specific region, it is possible to quickly deliver the goods ordered by the customer and generate mutual profit.

Although the invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that modifications and variations can be made within the spirit and scope of the invention, and such modifications or changes will fall within the scope of the appended claims. .

Claims (9)

In the merchandise trading method using a commerce system comprising a customer, a home shopping company for product sales, and at least one comprehensive cable broadcasting station operating by region broadcasting the advertisement of the home shopping company, A first step of the home shopping company supplying local information channel broadcasting contents including commercials to the general cable broadcasting station through the Internet or satellite; A second step of inputting and storing order information on a server for order management of a home shopping company when a customer who recognizes an advertisement deposits an order and an order price for a product he / she wants to purchase; A third step of allowing access through the authentication process when the server of the cable broadcasting station connects to the server of the home shopping company in which the customer's order and payment are stored in the second step; Order information for a customer living in a corresponding area of the connected comprehensive cable broadcasting station among the order information generated for the customer in the second step from the server of the home shopping company to the connected integrated cable broadcasting station in the state of allowing access. Providing a fourth step; A fifth step of checking the order information provided from the home shopping company in the integrated cable broadcasting station and outputting a delivery list which is information formed by inputting a delivery schedule set through contact with each customer of the order information; And And a sixth step of inputting delivery confirmation data of the order information on which delivery is completed according to the delivery list, and transmitting the delivery confirmation data to a server of a home shopping company to complete a transaction on an ordered product. Product shopping method of home shopping company using integrated cable broadcasting station. The method of claim 1, The product advertisement method of the home shopping company using a comprehensive cable broadcasting station, characterized in that the product advertisement of the home shopping company is delivered to the customer through the Internet and commercial broadcasting of the cable broadcasting station. The method of claim 1, In the second step, a product ordering method of a home shopping company using a comprehensive wired broadcasting station, wherein a product order from a customer is connected to the management server using the Internet, a wireless Internet, a wired / wireless telephone, or an IMT-2000 terminal. . The method of claim 1, In the fourth step, the product order list for the comprehensive cable broadcasting includes a name, a product name, a contact number, and a delivery date of the customer who ordered the product in the region and the adjacent region where the cable broadcasting station is located. How Home Shopping Company Trades Goods. delete delete Commodity trading using a commerce system including a customer, a home shopping company having a management server 10 for selling goods, and a comprehensive cable broadcasting station that broadcasts an advertisement of the home shopping company and has a management server 20. In the system, The server 10 of the home shopping company, Advertisement delivery module 101 for transmitting an advertisement over a communication, and when a customer who recognizes the advertisement provided by the advertisement delivery module 101 is connected to purchase the product so that the customer can receive the order details from the customer An order receiving module 102 for providing an order screen to a member, and a member authentication module 104 for allowing a connection state of at least one comprehensive cable broadcasting station that concludes a delivery agreement with a home shopping company for delivery of goods according to the order details. And an order list output module 105 for providing an order history for a customer corresponding to a region of the comprehensive cable broadcasting station to the server of the cable broadcasting station certified by the member authentication module 104, and the order history. According to the delivery confirmation module 106 for confirming whether the delivery is completed, and a storage DB 103 for storing various data, The server 20 of the comprehensive cable broadcasting station, A connection module 201 for connecting to the server 10 of the home shopping company, an order information inquiry module 202 for inquiring order information for a corresponding comprehensive cable broadcasting station among order information stored in the server 10, List output and delivery instruction module 203 for outputting the order information for the list of the delivery schedule confirmed with the customer among the order information inquired by the order information inquiry module 202, and to the goods delivered in the order information Home shopping company using a comprehensive wired broadcasting station comprising a delivery confirmation input and transmission module 205 for inputting data and transmitting it to the server 10 and a storage DB 204 for storing various data. Commodity trading system. The method of claim 7, wherein When the order receiving module 102 of the server 10 is connected to a customer by using a communication terminal such as a wired / wireless telephone, a mobile phone, or an IMT-2000, conversion for receiving an order by converting text data input through the telephone Commodity trading system of a home shopping company using a comprehensive cable broadcasting station, characterized in that it further comprises a module. The method of claim 7, wherein The order receiving module 102 is a commodity trading system of a home shopping company using a comprehensive wired broadcasting station, characterized in that it comprises a classification module for storing the order information of the customer received by each member responsible for each region.