KR20050079206A - Online advertising method and online advertising system - Google Patents

Abstract

The present invention relates to an online advertising method and an online advertising system. More particularly, the present invention relates to a search service system that provides a user with a search service for a web site, thereby providing an advertisement associated with the web site to the user. Online advertising method and online advertising system.

According to an aspect of the present invention, there is provided an online advertising method, the method comprising: maintaining a detailed information page associated with a predetermined web site, providing a user with a search result list including a search result for a web site searched according to the search method, and providing the user with the searched web. Providing the user with a first interface associated with a search result for the retrieved web site, the first interface for providing a link to a detail page associated with the site, from the user to the detail page via the first interface. Receiving a link request, linking the user to the detail page according to the link request, and controlling the administrator of the web site to charge a first cost for providing the detail page; The detailed information page is the web company Characterized in that the web page containing detailed information about the agent.

Description

Online advertising method and online advertising system

The present invention relates to an online advertising method and an online advertising system. More particularly, the present invention relates to a search service system that provides a user with a search service for a web site, thereby providing an advertisement associated with the web site to the user. Online advertising method and online advertising system.

Users access a search service system and search for a web site according to a predetermined search method such as a keyword search method and a category search method. When a predetermined keyword is input from a user, a conventional search service system searches a web site including the keyword, and provides the user with a list of search results generated using the search result for the searched web site.

In general, when a search service system generates a search result for a searched web site, the search service system generates a search result including a brief description of the web site in addition to the name of the web site.

For example, if a user inputs a keyword 'movie' and requests a keyword search for a web site, the web site 'naver movie theater', the web site 'Hancine', and the web site 'no cut' are searched. At this time, the search service system generates a search result such as 'Naver cinema-Internet professional cinema, drama, action, science fiction, horror, comedy, free movie-http // vod.naver.com'. A user who is provided with a search result list including such a search result may be provided with a brief description of the web site in addition to the name of the web site, and may check whether the web site he or she is searching for by referring to the description. have.

However, in general, since the number of search results included in the search result list is large, and the necessity of showing the user a sufficient number of search results in one screen is large, it is desirable to provide a brief description of the website. .

Therefore, if the user who is provided with the search result list is not the previously visited web site, the user should directly access the web site and check some web pages in order to obtain more accurate information about the searched web site.

In addition, from the viewpoint of the administrator of the web site, it is often included in a search result list and a means for promoting the web site of the user when the web site is exposed to a lot of users.

Therefore, a method of providing a user with a sufficient number of search results on one screen while providing detailed information about the searched web site, and providing a web page in a link format including detailed information associated with the searched web site. Is being used.

An object of the present invention is to provide an online advertising method and an online advertising system that can be used in a search service providing system. That is, the present invention provides a means for promoting the web site by providing a detail information page that provides detailed information on the searched web site in association with the search result list provided to the users by the search service providing system. The present invention provides an online advertising method and an online advertising system capable of charging a manager of the web site.

In addition, the present invention provides an online advertising method that enables targeting advertising by providing a search result for a website corresponding to a condition selected by a user, such as a keyword or a category, to promote the website. Another object is to provide an online advertising system.

In addition, the present invention is billed to the administrator of the web site in the process of registering a detail information page for the web site, the user accessing the detail information page, the user through the detail information page Allowing the administrator to charge each of the administrators in the process of accessing the web site or in the process of accessing the web page through the detailed information page and purchasing a predetermined product, that is, at least one charge in various processes. It is another object of the present invention to provide an online advertising method and an online advertising system.

In addition, the present invention may additionally or differentially charge according to the type or configuration of detailed information included in the detailed information page, the display form of the detailed information, and the scope of the authority given to the administrator with respect to the detailed information page. Another object is to provide an online advertising method and an online advertising system.

In order to achieve the above object, the online advertising method according to the present invention maintains a detailed information page associated with a predetermined web site, and provides the user with a search result list including search results for the web site searched according to the search method. Providing the user with a first interface for providing a link to a detail information page associated with the searched web site in association with a search result for the searched web site, from the user via the first interface. Receiving a link request to the details page, linking the user to the details page according to the link request, and charging a first cost for providing the details page to an administrator of the web site Controlling to include, the above details The information page may be a web page including detailed information about the web site.

Further, according to one aspect of the invention, the step of controlling the administrator of the site to charge the first cost for the provision of the link, maintains a charging database for recording the first number of link selections associated with the web site. And when linking the user to the detail information page according to the link request, updating the number of link selections and recording the number of link selections in the billing database and the web using the number of link selections recorded in the billing database. Controlling the administrator of the site to charge the first cost.

Further, according to another aspect of the invention, the step of maintaining a detail information page associated with the predetermined web site, the step of receiving a request for registration of a detail information page from the administrator of the predetermined web site, the administrator Controlling to charge a second cost for registration of a detail page, generating a detail page that includes predetermined detail information, and maintaining the generated detail page in association with the website; Include.

Further, according to another aspect of the invention, the step of maintaining a detail page associated with the predetermined web site, the step of providing a second interface for providing a link to the web site to the detail information site Wherein the online advertising method comprises receiving a link request from the user to the web site via the second interface, linking the user to the web site according to the link request, associated with the web site Maintaining a billing database for recording second link selection count information; when linking the user to the web site according to the link request, updating the second link selection count and recording it in the billing database; And second link selection count information recorded in the charging database. Using further comprises a step of controlling so as to charge the third costs to the administrator of the website.

Further, according to another aspect of the invention, the step of maintaining a detail page associated with the predetermined web site, the step of providing a third interface for providing a link to the web site to the detail information site The on-line advertising method includes receiving a link request from a user to the web site through the third interface, linking the user to the web site according to the link request, wherein the user is connected to the web. When a predetermined product is purchased through the site, receiving a notification of purchase from a web server providing the web site, maintaining a billing database for recording the purchase count information associated with the web site, and from the web server When notified of the purchase, the purchase frequency information is updated to remind the Recording to a billing database, and controlling to charge a fourth cost to an administrator of the web site by using the purchase retrieval information recorded in the billing database.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

As used herein, 'first link selection count' refers to the number of times a user has linked to a detail page associated with a searched web site using a first interface provided with a list of search results for the web site, and a 'second link selection'. 'Number of selections' refers to the number of times a user has linked to the web site using the second interface provided on the detail information page.

1 is a diagram illustrating a network connection of an online advertising system 100 capable of performing an online advertising method according to the present embodiment. The online advertisement system 100 may include a search service system or interwork with a search service system to provide a search service for a web site to a user 121 or 122 through a wired or wireless communication network.

The search service system provides a search service for a web site according to a predetermined search method. For example, the search service may be a keyword search method or a category search method. When providing a search service for a web site by a keyword search method, the search service system receives a keyword from a user, searches a web site including the keyword, and generates a search result for the searched web site and provides it to the user. .

When providing a search service for a web site by a category search method, the search service system classifies the web site into one or more categories, receives a selection of a category from a user, and searches a web site belonging to the selected category. FIG. 2 is a diagram illustrating a case where a web site is searched by a category search method, and the "directory" of FIG. As indicated by the reference numeral 201 of FIG. 2, when the category 'Directory Home> Study, Science> Engineering> Electrical Electronics> Semiconductor' is selected by the user, the search service system belongs to the 'Semiconductor' category. The user is provided with a search result 203 for a sub-category 202 or a website belonging to the 'semiconductor' category. The user may find a desired web site in the search result 203, or may further receive a search result for a web site belonging to the sub category by further selecting the sub category 202 if necessary.

3 is a flowchart illustrating an online advertising method according to the present embodiment.

The online advertisement system 100 receives a request for registration of a detail information page from an administrator of a predetermined website in step 301, and charges the first cost for registration of the detail information page to the administrator in step 302. To control.

The online advertising system 100 generates and maintains a detail information page associated with the web site in step 303. In this case, the online advertisement system 100 may generate the detail information page only when information indicating that payment for the first cost is completed is input from the charging system.

The detailed information page is a web page including detailed information about the web site, and the detailed information page is maintained for each web site. For example, if the web site is the web site 'Naver cinema' as shown in FIG. 4A, the online advertisement system 100 generates a detailed information page as shown in FIG. 4B and the web site 'Naver cinema'. In association with '.

The detailed information provided in the detailed information page may include, for example, a capture image of capturing the web site 'Naver', information about an introduction associated with the web site, a registration date of the web site, or a recent modification date. Information about a web site, information for providing a link to recent news related to the web site, a list of search results for a similar web site associated with the web site, or opinion data input from a user.

In addition, although not shown in FIG. 4B, the detailed information provides a product image of a product sold on the website, an address and a map of an offline store, and a link to a map search service for the address. The detailed information may further be configured according to an embodiment, such as an interface, a notice provided by the web site, and the like.

In step 304, the online advertising system 100 receives a search request from the user. In this case, the user inputs a keyword when the keyword search method is used and a category selection when the category search method is used.

In operation 305, the search service system included in the online advertising system 100 or linked with the online advertising system 100 performs a keyword search or a category search using the keyword or the category, and the search result is searched. A search result list including search results for the web site is generated and provided to the user.

Further, in step 305 the online advertising system 100 provides the first interface to the user in association with a search result for the searched web site, respectively, for providing a link to a detail page associated with the searched web site. do. In this case, when the detail information page associated with the searched web site is not maintained, the first interface is not provided to the searched web site.

5 is a diagram illustrating an example of a search result list and a first interface provided to the user. When the user clicks on the 'detailed information' (first interface) 501 with a mouse, a request for a link to a detailed information page for the searched web site 'naver cinema' is inputted, and the first interface 502 ), A request for a link to a detailed information page for the searched web site 'Nocut' is inputted. When the link request is input through the first interface 501, the online advertisement system 100 links the user to the detailed information page as shown in FIG. 4B.

As such, when a user inputs a link request using the first interface, the online advertisement system 100 links the user to a detailed information page for the searched web site (steps 306 and 307).

Through the above process, users can be provided with detailed information about the web site in advance before directly accessing a web page, and the administrator of the web site has a space to promote the web site. . In particular, from the viewpoint of the administrator of the website, the detailed information provided through the detailed information page is provided to the user because the information selected or processed by the administrator of the website or the administrator of the online advertising system 100. If it is worth it.

In step 308, the on-line advertising system 100 controls the administrator of the web site 'Naver Cinema' to charge the first cost for providing a link to the details page.

According to another embodiment of the invention, the first cost is determined by the number of links to the detail page. The online advertisement system 100 updates the first link selection count and records the predetermined number of charges in a predetermined billing database when the user links to the detail information page according to a link request input through the first interface. The first link selection count may be used to charge the first cost.

6 is a diagram showing an example of data recorded in the charging database. In FIG. 6, a URL of the web site is used as a web site identifier for identifying a web site, and a URL of the detail page is used as a detail information page identifier for identifying a detail page associated with the web site. . In addition to the first cost, the billing database may further record a second cost and a third cost and a fourth cost to be described later, and the second link selection count and the purchase count charge the third cost or the fourth cost, respectively. Information used for

For example, the on-line advertising system 100 may charge a certain first cost to the manager and then provide a link to the detail information page until the number of times of the first link selection is a predetermined number. In addition, the online advertisement system 100 may allow the manager to additionally charge the first cost whenever the number of times the first link selection exceeds a predetermined number of times. In this case, the first cost is charged to the manager more than once.

Further, according to another embodiment of the present invention, the online advertising system 100 provides a second interface for providing a link to the web site on the detail information page. For example, a second interface as indicated by reference numeral 401 of FIG. 4B may be provided through the detail information page.

The online advertising system 100 receives a link request from the user to the web site 'Naver Cinema' through the second interface 401 in step 309, and in step 310 the user is referred to the web site ' To Naver Cinema.

Accordingly, when the user is provided with a search result list as shown in FIG. 5, the user may directly access the web site 'Naver Cinema' by clicking on a portion indicated by reference numeral 503 with a mouse. The user may access the detailed information page by clicking the mouse 501 and then access the web site 'Naver Cinema' through the second interface 401.

The online advertising system 100 controls to charge a third fee for providing a link to the web site via a detailed information page in step 311. According to another embodiment of the present invention, when the user is linked to the web site through the second interface 401, the online advertising system 100 updates the number of second link selections associated with the web site, and FIG. Record in billing database as shown in The online advertisement system 100 may use the second link selection count in the process of charging the manager for a third cost for providing a link to the web site through the detail information page.

For example, the online advertising system 100 charges the administrator a fixed third cost and then provides a link to the web site through the second interface until the number of times the second link selection is a predetermined number. can do. In addition, the online advertisement system 100 may allow the manager to additionally charge the third cost whenever the number of times the second link selection exceeds a predetermined number of times. In this case, the third cost is charged to the manager more than once.

It may be difficult for a user to immediately determine whether the searched web site is a desired web site only by brief description of the web site included in the search result as shown in FIG. 5. In this case, according to the related art, the user has to select a searched web site from a web page providing the search result list, and access the web site to check whether the web site is his or her desired web site. This verification process may be performed simply by accessing only the main page of the web site, but may be possible only after accessing several web pages of the web site, respectively. According to the present embodiment, before the user directly accesses the searched web site, the user first accesses the detailed information page associated with the searched web site, roughly understands the nature of the web site, and then determines whether the user accesses the web site. You can judge. Therefore, when providing a detailed information page, the process of accessing a web site desired by the user can be shortened, and this advantage becomes more prominent as the quality of the detailed information provided through the detailed information page increases. Can be.

Meanwhile, when the web site is a web site that sells a predetermined product or service, a user who accesses the web site through the detail information page may purchase a predetermined product or service and perform a payment on the web site. have. The web server providing the web site identifies a user who has accessed through the detailed information page, and when the user purchases the product or service to make a payment, the web server may proceed to the online advertisement system 100 in step 312. Notify the purchase.

When the online advertisement system 100 is notified of the purchase, the online advertisement system 100 updates the number of purchases associated with the web site in step 313 and records the charge in the billing database as shown in FIG. The fourth cost is charged to the administrator of the website using the retrieval information.

Thus, using the online advertising system 100, i) a first cost for registration of a detail page for a given website, ii) a second cost for providing a link to the detail page, iii) At least one of a third cost for a link to the web site via the detail page, and iv) a fourth cost for purchase of a product or service by a user linked to the web site via the detail page Can be charged to the administrator of the website.

In addition, according to another embodiment of the present invention, the online advertising system 100 is given to the administrator for the type or configuration of the detailed information included in the detailed information page, the display form of the detailed information, the detailed information page Depending on the scope of authority, additional costs may be charged in addition to the first to fourth costs. In addition, the first cost or the second cost may be differentially charged according to the type and display type of the detailed information. Such differential charging will be described in more detail below.

1) Differential charging according to type or composition of detailed information

For example, the online advertising system 100 may generate a detail page that includes a predetermined flash image instead of the captured image 402 of FIG. 4B, where the detail page includes a simple captured image. The second cost may be set higher than that of generating the additional cost, or an additional fee may be charged in addition to the second cost. The administrator may select a type of detailed information that the online advertisement system 100 wants to be provided in the detailed information page associated with his web site from among the types of detailed information provided by the online advertisement system 100.

In addition, the online advertising system 100 provides an inquiry board for asking questions and answers of the administrator and the user, and an interface for accessing the inquiry board from the detailed information page, and providing the inquiry board to the manager. You may be charged an additional fee for.

2) Differential charging according to display type of detailed information

In addition, even if the same kind of detailed information, the second cost can be charged differently according to the display form. The online advertising system 100 maintains the cost data corresponding to the display method in the predetermined second billing database, respectively, and receives the selection of the display method from the manager. To this end, an interface for selecting a display method for each detailed information may be provided to the manager. When the display method associated with the detailed information is selected, the online advertisement system 100 generates (or updates) a detail information page so that the detailed information is provided in the selected display method, and refers to the display method by referring to the second billing database. Retrieve cost data corresponding to.

When the process of selecting the display method is performed in the process of generating the details page (steps 301, 302, 303), the retrieved cost data may be used to determine the second cost. In addition, after creating and maintaining a detail information page, when the administrator selects a display method in the process of updating the detail information page, the retrieved cost data may be used to determine additional costs.

3) Differential charging according to manager's authority

For example, the online advertising system 100 grants the administrator of the website the right to delete detailed information provided in the details page associated with a given website. As indicated by the reference numeral 403 of FIG. 4B, users accessing the detail information page may input evaluation data for the web site to evaluate the web site. As indicated by 404, the opinion data may be input so that the opinion about the web site is displayed on the detail information page. In this case, when the ratings or opinions of the users are favorable to the web site, displaying the ratings or opinions on the detailed information page may be used as a means of promoting the web site. However, if the user's ratings or opinions are negative for the website, the display of the ratings or opinions on the details page may adversely affect the promotion of the website.

In this case, the online advertisement system 100 may give the administrator of the web site the right to delete the user's evaluation or opinion, and if the deletion right is granted, set the first cost or the second cost high. In addition to the first cost and the second cost, an additional fee may be charged to the manager.

In addition, embodiments of the present invention include computer-readable media containing program instructions for performing various computer-implemented operations. The program recorded on the computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts.

Hereinafter, an online advertising system according to another embodiment of the present invention will be described. 7 is a block diagram showing an online advertising system according to the present embodiment.

The online advertisement system 700 may include a manager input unit 701, a detailed information page generation module 702, a storage module 703, a first interface module 704, a connection module 705, a third interface module 706, Charging module 707, charging database 708 and charging database management module 709.

The storage module 703 stores details pages associated with a given web site. A detail page is a web page for providing detailed information about an associated web site. For example, the detail page is a captured image of an associated web site, information about an introduction associated with the web site, Detailed information such as information on registration date or last modified date, information for providing a link to the latest news related to the website, a list of search results for similar websites related to the website, or opinion data entered by the user. Can provide.

According to an embodiment of the present invention, the detail information page is generated by the detail information page generating module 702. When the administrator of a given web site wants to register a detail information page associated with his web site, the administrator inputs a request for registration of the detail information page through the administrator input unit 701 to the online advertisement system 700.

The detailed information generating module 702 generates a detailed information page associated with the web site according to the registration request. The detailed information generating module 702 may generate the detailed information page by collecting detailed information such as a captured image of the main page of the web site by itself, and the information input from the administrator through the management sheet input unit 701. The detailed information page may be generated using.

In addition, when the type or display form of the detailed information provided in the detail information page or the range of the authority of the administrator with respect to the management of the detail information page is different, the administrator input unit 701 is configured to display the detailed information from the administrator. Further receiving a selection about the type, etc., the detail information page generation module 702 generates a detail information page corresponding to the selection. 4B illustrates an example of a detail information page, and the storage module 703 stores the generated detail information page in association with the web site.

According to another embodiment of the present invention, the charging module 707 controls a predetermined charging system (not shown) to charge the administrator with a second cost for registration (creation and storage) of the detail page. do. That is, billing may be performed during the registration of the detailed information page. The online advertisement system 700 may allow the detailed information page to be generated and stored after inputting confirmation information that the second cost is paid from the charging system.

The online advertisement system 700 receives a search request from a user and searches a web site corresponding to the search request by using a keyword search method according to the search request. The first interface module 704 provides the user with a list of search results containing search results for the searched web site. 5 is a diagram illustrating an example of a search result list provided to a user.

At this point, the first interface module 704 provides a link to a detail information page associated with the retrieved web site. For example, by clicking on a portion indicated by reference numerals 501 and 502 of FIG. 5 with a mouse, the user can input a link request to the detailed information page. When the user clicks on a portion indicated by reference numeral 501 with a mouse (that is, when a link request is input), the connection module 705 sends the user to a detail information page (FIG. (As shown in 4b).

Accordingly, the user can access the detail page associated with the searched web site and receive various information about the web site, and the administrator of the web site can promote the web site through the detail page. It has the advantage of being. In particular, the online advertisement system 700 may increase the quality of the detailed information provided by the detailed information page and make the detailed information pages such as the form of easy to visually recognize the display form of the detailed information. Can be.

The charging module 707 charges a first cost for providing a link to the detail information page. That is, charging may be performed during the maintenance of the detail information page.

According to another embodiment of the present invention, the first cost may be charged using the number of times that users access the detailed information page (the number of first link selections). The billing database 708 records the first link selection count for each web site. When the link request is input from the user, the charging database management module 709 updates the first link selection count and records the link link number in the charging database 708. Through this process, the first link selection count, which is the number of links to the detail information page associated with the web site, may be calculated. In some embodiments, the billing database management module 709 may periodically perform the first link selection count. By updating and recording to "0", the first link selection count for each period can also be calculated.

The charging module 707 may differentially charge the first cost according to the number of first link selections. In addition, the charging module 707 may charge a predetermined amount as the first cost and again charge the first cost when the number of times the first link selection exceeds a predetermined number. In addition, charging in various ways may be performed using the first link selection frequency. As described above, according to the present embodiment, reasonable charging can be performed by using the objectively calculated number of first link selections as a criterion for charging.

A user linked to the detail information page can access the web site through the detail information page. The third interface module 706 provides the link through the details page. For example, when the user clicks on the 'shortcut' portion indicated by reference numeral 401 of FIG. 4B with a mouse, a third interface for allowing a link request to the web site to be input to the online advertising system 700. A module can be used, and the connection module 705 links the user to the web site according to the link request when the link request is input from the user.

According to another embodiment of the present invention, the charging module 707 charges a third fee for providing the administrator with a link to the web site. In this case, charging of the third cost may be made by using a second link selection count, which is a number of links to the web site through the detail information page.

The calculating of the second link selection count and charging the third cost using the second link selection count may include calculating the first link selection count and using the first link selection count. Since the process may be performed similarly to charging the first cost, a detailed description thereof will be omitted.

In addition, the online advertisement system 700 charges an additional fee according to the configuration of the detail information page, or a user who accesses the website through the detail information page for a predetermined product or service on the website. In the case of the payment, additional charges other than the first cost to the third cost may be charged.

8 is an internal block diagram of a general purpose computer device that may be employed to perform the online advertising method according to the present invention.

Computer device 800 includes one or more processors 810 coupled with a main memory device including random access memory (RAM) 820 and read only memory (ROM) 830. The processor 810 is also called a central processing unit (CPU). As is well known in the art, the ROM 830 serves to transfer data and instructions to the CPU unidirectionally, and the RAM 820 typically transfers data and instructions bidirectionally. Used to. RAM 820 and ROM 830 may include any suitable form of computer readable media. Mass storage 840 is bidirectionally coupled to processor 810 to provide additional data storage capability, and may be any of the computer readable recording media described above. The mass storage device 840 is used to store programs, data, and the like, and is a secondary memory device such as a hard disk which is generally slower than the main memory device. Certain mass storage devices such as CD ROM 860 may be used. The processor 810 may include one or more input / output interfaces, such as video monitors, trackballs, mice, keyboards, microphones, touchscreen displays, card readers, magnetic or paper tape readers, voice or handwriting readers, joysticks, or other known computer input / output devices. 850 is connected. Finally, the processor 810 may be connected to a wired or wireless communication network through the network interface 870. Through this network connection, the procedure of the method described above can be performed. The apparatus and tools described above are well known to those skilled in the computer hardware and software arts.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by the equivalents of the claims.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

According to the present invention, there is provided an online advertising method and an online advertising system that can provide a means for promoting a website and can charge a manager of the website.

In addition, according to the present invention, by providing a search result for a website corresponding to a condition selected by the user, such as a keyword or category, it is possible to promote the website, thereby enabling targeting advertising (targeting) online advertising A method and an online advertising system are provided.

In addition, according to the present invention, while charging the administrator of the web site in the process of registering a detail information page for the web site, the user accessing the detail information page, the user through the detail information page Allow the administrator to charge each of the administrators in the process of accessing the web site or in the process of accessing the web page through the detailed information page and purchasing a predetermined product, that is, at least once in various processes. Provided are an online advertising method and an online advertising system that enable billing.

Further, according to the present invention, additional charging or differential charging may be performed according to the type or configuration of the detailed information included in the detailed information page, the display form of the detailed information, and the scope of the authority given to the administrator with respect to the detailed information page. Provided are an online advertising method and an online advertising system.

1 is a diagram illustrating a network connection of an online advertising system capable of performing an online advertising method according to the present invention.

2 is a diagram illustrating a case of searching a web site by a category search method.

3 is a flowchart illustrating an online advertising method according to an embodiment of the present invention.

4A is a diagram illustrating an example of a searched web site.

FIG. 4B is a diagram showing an example of a detail information page associated with the web site shown in FIG. 4A.

5 is a diagram illustrating an example of a search result list and a first interface provided to a user in an online advertisement method according to an embodiment of the present invention.

6 is a diagram illustrating an example of data recorded in a billing database in an online advertisement method according to an embodiment of the present invention.

7 is a block diagram illustrating an online advertising system according to another embodiment of the present invention.

8 is an internal block diagram of a general purpose computer device that may be employed to perform the online advertising method according to the present invention.

<Explanation of symbols for the main parts of the drawings>

701: administrator input unit 702: details page generation module

703: storage module

704: first interface module 705: connection module

706: third interface module

707: Billing Module 708: Billing Database

709: Billing Database Management Module

Claims (1)

A recording medium having recorded thereon a program for executing an online advertisement method linked with a search service system that provides a search service for a web site according to a keyword search method, Generating and maintaining a detail information page associated with the web site at the request of an administrator of a web site; Providing a user with a search result list including a search result for the searched web site according to a keyword search method; Providing the user with a first interface for providing a link to a detail page associated with the retrieved web site in association with a search result for the retrieved web site; Receiving a link request from the user to the detail information page through the first interface; Linking the user to the details page according to the link request; Maintaining a billing database for recording a first number of link selections associated with the web site; In response to the link request linking the user to the detailed information page, updating the link selection count and recording the link number in the billing database; Controlling the administrator of the web site to charge the first cost using the number of link selections recorded in the billing database; Receiving opinion data on the web page from the user; And Updating and maintaining the detail information page such that the opinion data is displayed on the detail information page Including, And the detail information page is a web page including detailed information about the web site.