JP3461159B2 - Web page attribute management device and web page attribute management method - Google Patents

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an apparatus for managing information on a web page, and more particularly to an apparatus for managing page attribute information indicating characteristics of a web page.

[0002]

2. Description of the Related Art Conventionally, when a web page search site on the Internet is used to search a web page, the information obtained as a search result is only the URL of the page to be searched and a description of the page content. This explanation is often an excerpt of the text actually described on the page.

[0003]

However, the excerpt of the page content presented as the search result on the conventional web page search site does not always directly represent the page content. Moreover, the sentence is a sentence created by the owner of the web page and is not necessarily objective. In addition, in the conventional web page search site, it has been impossible for a user who uses the search to actively provide information such as the characteristics of the page and reflect the information in the search result.

Therefore, an object of the present invention is to provide a web page attribute management device and a web page attribute management method which can solve the above problems. This object is achieved by a combination of features described in independent claims of the invention. The dependent claims define further advantageous specific examples of the present invention.

[0005]

In order to solve the above problems, in the first embodiment of the present invention, page attribute information indicating the characteristics of a web page on the Internet is associated with the URL of the web page. A page attribute holding unit that holds the URL, a URL receiving unit that receives the target URL information indicating the URL of the web page that is the target of browsing by the user, and the page attribute information corresponding to the target URL information from the page attribute holding unit. There is provided a web page attribute management device that includes a page attribute acquisition unit that acquires the page attribute information and a page attribute presentation unit that presents the page attribute information acquired by the page attribute acquisition unit to the user.

Here, the page attribute information includes all kinds of information indicating the characteristics of the web page. The page attribute information is not limited to the characters and keywords included in the web page. For example, the keywords contained in the web page,
The page attribute information includes a title of the web page, a keyword included in the URL of the web page, a category related to the content of the web page, and the like.

[0007] A search keyword accepting section that accepts an input of a search keyword used for a web page search by a web page search site on the Internet, and the search keyword is transmitted to the web page search site in a format for requesting the web page search. Further comprising a search keyword transmitting unit, wherein the URL receiving unit receives the target URL as a search result from the web page search site.
You may receive information. As a response to the presentation of the page attribute information by the attribute presenting section, an evaluation accepting section that receives from the user evaluation information relating to the characteristics of the web page evaluated by the user, and the page attribute information held by the page attribute holding section. May be further provided according to the evaluation information.

The page attribute updating unit may extract a keyword indicating the characteristic of the web page from the evaluation information and add it to the page attribute information based on a predetermined language analysis standard. The page attribute holding unit holds, as the page attribute information, a plurality of keywords indicating the characteristics of the web page together with priority information of each of the plurality of keywords, and the page attribute presenting unit sets the page attribute information. As the above, the plurality of keywords may be presented to the user in the order according to the priority order information, and the page attribute update unit may update the priority order information based on the evaluation information. The page attribute holding unit,
As the page attribute information, an attribute item that is a target of graded evaluation is held together with rating score information indicating the rating score of the attribute item, and the rating acceptance unit, as the rating information, the graded rating for the attribute item. The page attribute updating unit may include means for receiving from the user, and may update the evaluation point information according to the graded evaluation included in the evaluation information.

The evaluation receiving unit may further include an evaluation history storage unit for storing the evaluation information received from the user as evaluation history information together with the identification information of the user. User score integration for accumulating, for each user, a user score as a reference for the reward when providing a reward to the user who responded to the evaluation, based on the evaluation history information accumulated by the evaluation history accumulating unit. You may further provide a part. The page attribute presenting unit presents a means for acquiring an evaluation example regarding the characteristics of the web page received from the first user based on the evaluation history information, and presents the evaluation example to the second user as the page attribute information. And a means for receiving, as the evaluation information, an evaluation of the evaluation example from the second user, and the page attribute updating unit is configured to execute the evaluation based on the evaluation information. It may have means for generating rating information of the first user, and means for updating the page attribute information based on the evaluation example of the first user and the rating information.

[0010] A user attribute holding unit that holds the user attribute information indicating the characteristics of the user together with the identification information of the user, an identification information receiving unit that receives the identification information from the user, and the user based on the identification information. A page attribute updating unit that acquires the user attribute information from the attribute holding unit and updates the page attribute information held by the page attribute holding unit according to the user attribute information may be further provided. A user attribute usage setting unit that sets whether or not the page attribute information is updated by the page attribute updating unit, and a burden content that the user who receives the page attribute information should bear May further be provided with a user burden determining unit that determines according to the setting by the user attribute use setting unit.

[0012] The page attribute acquisition unit uses the target URL.
For the web page indicated by the information, means for determining whether or not the page attribute information is sufficiently associated in the page attribute holding unit, and the target when the page attribute information is determined to be insufficiently associated. It may have means for acquiring the page attribute information based on the content of the web page indicated by the URL information. The page attribute acquisition unit,
A means for determining whether or not the page attribute information in the page attribute holding unit is sufficiently associated with the web page indicated by the target URL information; and a case where it is determined that the page attribute information is not sufficiently associated, It may have means for acquiring the page attribute information based on the content of the web page indicated by the target URL information and the user attribute information indicating the characteristics of the user.

The URL reception unit receives URLs of a plurality of web pages as the target URL information, and the page attribute acquisition unit corresponds to the page attribute information in the page attribute holding unit among the plurality of web pages. Means for detecting an insufficiently attached web page and the page attribute information corresponding to the insufficiently associated page attribute information, the page corresponding to at least one of the plurality of web pages It may have a means to acquire based on attribute information. The URL
The reception unit has means for receiving the browsing history of a plurality of web pages browsed by the user as page history information,
The page attribute acquisition unit is a unit for detecting a web page in which the page attribute information in the page attribute holding unit is not sufficiently associated among the plurality of web pages included in the page history information, and the page attribute information. May be obtained based on the page attribute information corresponding to a web page whose browsing time is before or after in the page history information. .

Further, in the second aspect of the present invention, a step of accepting an input of a search keyword used for a web page search by a web page search site on the Internet, and requesting the web page search to the web search site Transmitting the search keyword in the form of :, receiving, as the search result, target URL information indicating the URL of the web page to be browsed by the user from the web page search site; There is provided a web page attribute management method including: a step of acquiring page attribute information indicating characteristics based on the target URL information; and a step of presenting the page attribute information to the user. As a response to the presentation of the page attribute information,
The method may further include a step of receiving from the user evaluation information regarding characteristics of the web page evaluated by the user, and a step of updating the page attribute information held by the attribute information holding unit according to the evaluation information. .

Further, in the third aspect of the present invention, a recording medium storing a program to be executed by a computer, which accepts an input of a search keyword used for a web page search by a web page search site on the Internet. A step of transmitting the search keyword in a format requesting the web page search to the web search site; and a URL of a web page to be browsed by a user as a search result from the web page search site. Receiving the target URL information indicating the page URL, acquiring the page attribute information indicating the characteristics of the web page on the Internet based on the target URL information, and presenting the page attribute information to the user. The computer that stores the program To provide a recording medium readable by data. The program receives the evaluation information regarding the characteristics of the web page evaluated by the user from the user as a response to the presentation of the page attribute information, and the attribute information holding unit holds the evaluation information according to the evaluation information. The method may further include the step of updating the page attribute information.

[0015]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described through embodiments of the invention, but the following embodiments do not limit the invention according to the scope of claims and are described in the embodiments. Not all of the combinations of features described above are essential to the solution of the invention.

(First Embodiment) The web page attribute management device in this embodiment presents together with the search result using the web page search site on the Internet, the page attribute information of the web page included in this search result. To do. The page attribute information includes, for example, keywords included in the web page, the title of the web page, keywords included in the URL of the web page, and categories related to the content of the web page. The web page attribute management device of this embodiment is installed as a web server on the Internet. The web page attribute management device adds page attribute information to the search result obtained from the search site and presents it to the user. This serves as a filter for adding page attribute information between the user and the web page search site.

The user who receives the page attribute information provides evaluation information regarding the characteristics of the web page in response to the page attribute information. The server side updates the page attribute information using the evaluation information received from the user. This makes it possible to construct a database that can provide highly accurate information.

FIG. 1 is a functional block diagram of the web page attribute management device of this embodiment. The web page attribute management device 200 includes a search processing unit 210 and a page attribute processing unit 2.
20, an evaluation processing unit 230, a page attribute holding unit 250, and a user attribute holding unit 260. The web page attribute management device 200 is used by the user 10 via the Internet.
Connected with 0. The web page attribute management device 200 is
Web page search site 30 via the Internet
Connected with 0.

As the web page attribute management device 200,
An electronic computer such as a server computer, workstation or personal computer may be used. User 1
An electronic computer such as a personal computer may be used as the user terminal installed on the 00 side. The user terminal is
The web page attribute management apparatus 200 may be accessed via browser software that can browse the Internet or dedicated software.

The search processing unit 210 receives a search keyword used for searching a web page from the user 100 and sends it to the web page search site 300.

The page attribute holding unit 250 holds page attribute information indicating the characteristics of a web page on the Internet in association with the URL of the web page. The page attribute information includes, for example, URL information, a plurality of keywords indicating the characteristics of the web page, priority information of the plurality of keywords, attribute items to be graded, and evaluation point information indicating evaluation points for the attribute items. Be done.

The page attribute processing unit 220 presents the search result received from the web page search site 300 to the user 100 together with the page attribute information held by the page attribute holding unit 250.

The user attribute holding unit 260 is used by the user 100.
The user attribute information indicating the characteristics of the user is stored together with the identification information of the user 100. The user attribute information includes, for example, information such as sex, age, address, occupation, and hobby. The user identification information is unique information assigned to each user.

The evaluation processing unit 230 includes the page attribute processing unit 2
As a response to the presentation of the page attribute information by 20
Received from the user 100 is evaluation information regarding the characteristics of the web page evaluated by the user 100. Evaluation processing unit 230
Updates the page attribute information held by the page attribute holding unit 250 based on the evaluation information. The evaluation processing unit 230
The user attribute information is acquired from the user attribute holding unit 260 based on the identification information received from the user 100. The evaluation processing unit 230 updates the page attribute information held by the page attribute holding unit 250 based on the user attribute information.

FIG. 2 is a block diagram showing the detailed functions of the search processing unit 210. The search processing unit 210 includes a search keyword receiving unit 212, a search site setting unit 214, a search condition setting unit 216, and a search keyword transmitting unit 218.

The search keyword accepting section 212 accepts an input of a search keyword used for a web page search.
The search site setting unit 214 receives, from the user 100, a setting of which of the plurality of web page search sites 300 installed on the Internet is to be used. The setting may be such that any one of the plurality of web page search sites 300 is simultaneously used. The search condition setting unit 216 receives from the user 100 the search condition setting in the web page search. The search conditions include, for example, setting of the number of displayed results, setting of language, setting of target page, and the like.

The search keyword transmitting section 218 receives the search keyword from the search keyword receiving section 212. The search keyword transmitting unit 218 is used by the search site setting unit 214.
Receive search site settings information from. The search keyword transmission unit 218 receives the search condition information from the search condition setting unit 216. The search keyword transmitting unit 218 transmits the search keyword, the search site setting, and the search condition to the web page search site 300 in a format requesting the web page search.

FIG. 3 is a block diagram showing the detailed functions of the page attribute processing section 220. Page attribute processing unit 220
Has a page content reception unit 221, a URL reception unit 222, a page attribute acquisition unit 223, and a page attribute presentation unit 224.

The page content receiving unit 221 receives page content information such as the title of the web page included in the search result from the web page search site 300. The page content information includes, for example, a page title of the search result, a part of sentences included in the page of the search result, and an outline of the page of the search result. The URL reception unit 222 is a target UR that indicates the URL of the web page that is the target of browsing by the user.
Receive L information. The URL reception unit 222 of this embodiment
Is the URL of the web page included in the search results.
It is received from the web page search site 300 as RL information.

The page attribute acquisition unit 223 acquires the page attribute information corresponding to the target URL information from the page attribute holding unit 250. The page attribute acquisition unit 223 first refers to the URL information held by the page attribute holding unit 250 and searches for a web page that matches the target URL information. Through such processing, the page attribute acquisition unit 223 causes the user 100
Page attribute information to be presented to the page attribute holding unit 250
To get from.

The page attribute presentation unit 224 presents page attribute information and the like to the user 100. Page attribute presentation unit 22
4 includes a search result presentation unit 225, an attribute presentation unit 226, and an advertisement presentation unit 227. The search result presentation unit 225 presents the page content information received from the page content reception unit 221 to the user 100. The attribute presentation unit 226 presents the page attribute information received from the page attribute acquisition unit 223 to the user 100. The advertisement presenting unit 227 holds the advertisement information and presents the advertisement information to a predetermined user 100. The users to whom the advertisement information is presented will be described later.

FIG. 4 is a block diagram showing the detailed functions of the evaluation processing section 230. The evaluation processing unit 230 includes a page attribute update unit 242, a user attribute use setting unit 232, a user burden determination unit 248, an identification information reception unit 234, an evaluation reception unit 236, an evaluation history storage unit 238, and a user score integration unit 24.
Has 0 and.

The page attribute updating unit 242 updates the page attribute information held by the page attribute holding unit 250 according to the evaluation information or the user attribute information. The page attribute updating unit 242, when the user 100 inputs the evaluation information,
The page attribute information is updated according to the evaluation information. The page attribute update unit 242 updates the page attribute information according to the user attribute information based on the setting of the user attribute use setting unit 232.

The user burden determination unit 248 determines the burden content to be borne by the user 100 who is presented with the page attribute information.
It is determined according to the setting by the user attribute use setting unit 232. In the present embodiment, the user 100 is caused to browse the advertisement information as a burden of the user who is presented with the page attribute information. When the setting by the user attribute use setting unit 232 is a setting that does not update according to the user attribute information, the user burden determination unit 248 determines the content of the advertisement information presented to the user 100. The advertisement presenting section 22 shown in FIG.
7 presents the advertisement information determined by the user burden determination unit 248 to the user 100.

When the setting by the user attribute use setting unit 232 is a setting for updating according to the user attribute information, the identification information receiving unit 234 receives the identification information from the user 100 and sends it to the page attribute updating unit 242. The page attribute update unit 242 updates the page attribute information according to the user attribute information obtained based on the identification information. For example, the page attribute information may be classified based on information such as sex and age. The classified page attribute information becomes data useful for marketing, for example.

The evaluation accepting unit 236 receives the evaluation information evaluated by the user 100 from the user 100 as a response to the presentation of the page attribute information by the attribute presenting unit 226, and sends it to the page attribute updating unit 242. The page attribute update unit 242 updates the page attribute information according to the evaluation information. The evaluation information may be an evaluation input in a natural sentence, for example. The evaluation information may be, for example, a graded evaluation for the attribute item. The evaluation information may be a selective evaluation using an evaluation button.

The evaluation history storage section 238 is provided in the evaluation receiving section 23.
6 receives the evaluation information received from the user 100 from the user 1
It is accumulated as evaluation history information together with the identification information of 00.
This makes it possible to easily understand the evaluation status of each user. By analyzing the evaluation history information together with the user attribute information, it is possible to obtain data useful for marketing.

The user score accumulating unit 240, based on the evaluation history information accumulated by the evaluation history accumulating unit 238, calculates the user score as a reference of reward when the reward is provided to the user 100 who responds to the evaluation. Add up for each. For example, the system may be such that the monitor fee is paid to the user 100 according to the user score. Also, for example,
It may be a system that provides a present according to the user score. This can give the user an incentive to positively provide the evaluation information.

The page attribute update unit 242 is the language analysis unit 2
46, an update processing unit 244, an evaluation example acquisition unit 249, and a rating information generation unit 247.

When the evaluation information received by the evaluation receiving unit 236 is an evaluation based on a natural sentence, the language analysis unit 246 analyzes the natural sentence. The language analysis unit 246 analyzes a word included in the evaluation information based on a predetermined language analysis standard to extract a keyword indicating a characteristic of the web page from the evaluation information. The update processing unit 244 includes a language analysis unit 246.
The keyword extracted by is added to the page attribute information held by the page attribute holding unit 250. For example, the following methods are available for analyzing natural sentences. First, a natural sentence is decomposed into a plurality of morphemes. Next, a noun phrase or an adjective phrase is extracted from the plurality of morphemes. Next, a keyword that is a superordinate concept of each of the extracted noun phrase or adjective phrase is found from a predetermined concept dictionary. This allows the user 10
A keyword can be extracted from the natural sentence input by 0 and added to the page attribute. Moreover, the user 100 can freely input the evaluation without being aware of the page attribute.

When the evaluation information received by the evaluation receiving unit 236 is the graded evaluation for the attribute item, the update processing unit 24
4 updates the evaluation point information held by the page attribute holding unit 250 according to the graded evaluation.

When the evaluation information received by the evaluation receiving unit 236 is the selective evaluation by the evaluation button, the update processing unit 2
44 updates the page attribute information held by the page attribute holding unit 250 based on the selective evaluation of the user 100.

The page attribute updating unit 242 may update the priority order information held by the page attribute holding unit 250 based on the evaluation information. The page attribute updating unit 242 may update the page attribute information based on the evaluation information and the user attribute information. For example, the page attribute information may be updated based on the evaluation according to sex, age and the like.

The evaluation example acquisition unit 249 has been used by the user 10 in the past.
An evaluation example, which is an example of the evaluation information received from 0, is acquired from the evaluation history storage unit 238 based on the evaluation history information. The update processing unit 244 stores the evaluation example in the page attribute holding unit 250. The page attribute acquisition unit 223 acquires an evaluation example from the page attribute storage unit 250. Page attribute presentation unit 224
Presents an evaluation example to the user 100. The user 100 who has been presented with the evaluation example can evaluate the evaluation example. The evaluation receiving unit 236 can receive an evaluation for the evaluation example as the evaluation information.

The rating information generation unit 247 generates rating information indicating the rating of the user who provided the evaluation example, based on the evaluation of the evaluation example. You may give a rating to the user who provided the evaluation example that received a good evaluation. The influence of the evaluation information provided by the upgraded user may be increased. The rating information generation unit 247 may cause the user attribute holding unit 260 to hold the rating information. The update processing unit 244 may update the page attribute information based on the rating information. For example, when an evaluation is received from a plurality of users 100, the evaluation by a user with a high rating among the plurality of users may be reflected more largely than the evaluation by a user with a low rating. This makes it possible to make the page attribute information objective and highly reliable.

FIG. 5 is a diagram showing the contents of the page attribute holding unit 250. The page attribute holding unit 250 holds the page attribute information 401. The page attribute information 401 may include URL information 406, for example. Page attribute information 4
01 may include a plurality of keywords 408 indicating the characteristics of the web page, for example. The page attribute information 408 includes words such as “computer” and “direct sales”. The page attribute information 401 may include priority order information 407 for each of the plurality of keywords 408, for example. The page attribute information 408 having a higher priority has a higher presentation order than other keywords.

The page attribute information 401 may include an attribute item 426, for example. Attribute item 426 is user 1
It is an item that is the target of the graded evaluation by 00. The attribute item 426 includes, for example, “latest information degree”, “recommendation degree”,
The items such as "intelligence level", "mania level", "level for beginners" may be used. The page attribute information 401 is, for example, evaluation score information 42 indicating the evaluation score for the attribute item 426.
7 may be included. The evaluation score information 427 is, for example, 1 to
It may be expressed in 10 steps of 10.

FIG. 6 is a table showing types of users who are provided with page attribute information. There are three types of users. A "type 1" user can freely browse the page attribute information, but the user does not provide any information. The server side presents advertisement information to the type 1 user, instead of receiving any information from the type 1 user. As described above, the server side cannot obtain useful information from the type 1 user, but can obtain the advertisement income from the advertiser.

The "type 2" user provides the user attribute information instead of freely browsing the page attribute information. Whether to provide the user attribute information is set in the user attribute use setting unit 232. Type 2 on the server side
The page attribute information is updated according to the user attribute information provided by the user. Thereby, the page attribute information can be managed according to the characteristics of the user.

The user of "type 3" can freely browse the page attribute information, but provides the user attribute information similarly to the type 2 user. Whether to provide the user attribute information is set in the user attribute use setting unit 232. Further, the type 3 user sends the page attribute information received or the evaluation information evaluated about the characteristics of the web page to the server. The server side updates the page attribute information based on the received evaluation information.

As described above, it is determined whether the user is the type 1 user, the type 2 user or the type 3 user depending on whether or not the user attribute information is provided in the user attribute use setting section 232. Further, it is determined whether the user who received the page attribute information is a type 2 user or a type 3 user depending on whether or not the evaluation information is sent to the server.

FIG. 7 is a diagram showing an example of a search result display screen for type 2 and 3 users. The search result display screen has a search result display unit 400 and an evaluation input unit 420. In the search result display section 400, the search keyword 40
2, number of search results 403, page title 405, target U
RL information 406, keyword 4 as page attribute information
08 and the like are displayed. The keywords 408 may be displayed in an order according to the priority order information. User 100
One evaluation target 404 can be selected and evaluated from a plurality of search results.

The evaluation input section 420 includes an evaluation button 42.
2. A free evaluation field 424 is displayed. User 100
By pressing the evaluation button 422, the evaluation target 404
You may enter the evaluation information regarding. User 100
You may input the evaluation information regarding the characteristic of the web page of a search result in the free evaluation column 424 by a natural sentence. The user who has sent the evaluation information becomes a type 3 user, and the user who has not sent the evaluation information becomes a type 2 user.

FIG. 8 is a diagram showing an example of a search result display screen for a type 1 user. Type 1 users are users who do not enter evaluation information. The search result display screen is
It has a search result display unit 400 and an advertisement display unit 440.
Contents displayed on the search result display unit 400 are almost the same as those in FIG. 7. Advertisement information is displayed on the advertisement display unit 440. The advertising information may be linked to the advertiser's web page. In this case, the type 1 user can open the advertiser's web page by clicking the advertisement information on the screen.

FIG. 9 is a diagram showing an example of a search result display screen for users of types 2 and 3. The search result display screen has a search result display unit 400 and an evaluation input unit 420. This figure has almost the same screen configuration as that of FIG. 7 except that the content of the evaluation input section 420 is different. The content and screen configuration of the evaluation input unit 420 are determined according to the page attribute information. The page attribute information in this figure includes attribute items 426 and evaluation point information 427. The attribute item 426 and the evaluation point information 427 are displayed on the evaluation input section 420. The user 100 can input a graded evaluation as the evaluation for the attribute item 426. User 100
May enter the evaluation information in a natural sentence in the free evaluation field 424.

In the evaluation input section 420, a recommended site link button 428 linked to the recommended site and the user 100 are displayed.
The recommended site registration button 430 for switching to the recommended site registration screen according to may be displayed. The user 100 may click the recommended site registration button and input the URL of the site recommended by the user 100 as the evaluation information. The server side may hold the received URL as page attribute information in the page attribute holding unit 250. The URL of the recommended site stored in the page attribute storage unit 250 may be linked to the recommended site registration button 428.

FIG. 10 is a flowchart showing the operation of the web page attribute management device. First, the search keyword receiving unit 212, the search site setting unit 214, and the search condition setting unit 216 respectively receive the search keyword, the search site setting, and the search condition from the user 100 (S100). Next, the search keyword transmitting unit 218 transmits the search keyword, the search site setting, and the search condition to the web page search site 300 (S102).
Then, the web page search site performs a search according to the search keyword, the search site setting, and the search condition (S104).

Next, the URL acceptance section 222 and the page content acceptance section 221 receive URL information and page content information from the web page search site as search results (S106). Next, the page attribute acquisition unit 223 acquires the page attribute information from the page attribute holding unit 250 (S
108).

Here, if it is set that the updating of the page attribute information using the user attribute information is not permitted (S1)
10) Then, the page attribute presentation unit 224 presents the advertisement information to the user 100 in addition to the URL information and the page attribute information (S112), and a series of operations ends. on the other hand,
When the setting for permitting the page attribute information update using the user attribute information is set (S110), the page attribute update unit 242 acquires the user attribute information based on the identification information (S111). Then, the page attribute presenting unit 224 makes U
The RL information and page attribute information are presented to the user 100 (S112).

Next, when the evaluation receiving unit 236 receives the evaluation information from the user 100 (S116), the evaluation information is stored in the evaluation history storage unit 238 (S11).
8) The user score is added up (S120). Then
The page attribute updating unit 242 updates the page attribute information according to the evaluation information and the user attribute information (S122). When the evaluation receiving unit 236 does not receive the evaluation information from the user 100, the page attribute information is updated according to the user attribute information (S116).

FIG. 11 is a flowchart showing the detailed operation of the page attribute information acquisition step. First, the URL information held by the page attribute holding unit 250 is referenced (S20).
0). Next, the target U received by the URL reception unit 222
The RL information is compared with the URL information held by the page attribute holding unit 250 (S202). Next, the page attribute information in which the URL matches is acquired from the page attribute holding unit 250 (S204). Here, the page attribute acquisition unit 223 determines whether or not the page attribute information in the page attribute storage unit 250 is sufficiently associated with the web page indicated by the target URL information (S206). When it is determined that the association of the page attribute information is insufficient, the page attribute acquisition unit 22
3 acquires page attribute information based on the content of the web page indicated by the target URL information (S208). Next, the page attribute acquisition unit 223 sends the acquired page attribute information to the page attribute presentation unit 224 (S210). This allows
Even when the page attribute information is not sufficiently held in the page attribute holding unit 250, the page attribute information can be presented.

In step S208, the page attribute acquisition unit 223 may acquire the page attribute information based on the content of the web page indicated by the target URL information and the user attribute information. This makes it possible to acquire page attribute information that matches the characteristics of the user. For example,
The page attribute information may be selected based on the gender and age of the user.

FIG. 12 is a flow chart showing the detailed operation of the page attribute information updating step. First, when the evaluation information of the natural sentence is input (S250), the language analysis unit 246 analyzes the natural sentence (S252), and the page attribute updating unit 242 uses the obtained keyword as the page attribute holding unit 25.
It is added to 0 (S254).

Next, when the evaluation information based on the graded evaluation is input (S256), the page attribute updating unit 242 updates the rating point information held by the page attribute holding unit 250 based on the graded evaluation (S258). Next, when the evaluation information by the evaluation button is input (S260), the page attribute updating unit 242 updates the page attribute information in the page attribute holding unit 250 based on the evaluation information indicated by the pressed button (S262).

(Second Embodiment) In the present embodiment,
The URL reception unit 222 receives URLs of a plurality of web pages as target URL information. For example, this is the case where the URL reception unit 222 receives a search result including a plurality of URLs. The configuration is almost the same as that of the first embodiment except that the page attribute information acquisition step in FIG. 10 is different. The other steps shown in FIGS. 10 and 12 are:
The same applies to this embodiment.

FIG. 13 is a flow chart showing the detailed operation of the page attribute information acquisition step in FIG. First, the URL information held by the page attribute holding unit 250 is referenced (S300). Next, the target URL information received by the URL reception unit 222 is compared with the URL information held by the page attribute storage unit 250 (S302). Then U
The page attribute holding unit 25 stores the page attribute information whose RL matches.
It is acquired from 0 (S304).

Here, the page attribute acquisition unit 223 detects a web page among the plurality of web pages for which the page attribute information in the page attribute storage unit 250 is not sufficiently associated (S306). If there is a web page that is not sufficiently associated, the page attribute information corresponding to at least one of the plurality of web pages received by the URL reception unit 222 is referred to (S308). For example, UR
L reception unit 222 receives a plurality of U's from the web page search site.
When receiving a search result including an RL, it can be assumed that the URL included in the search result has a similar page attribute or a common page attribute. Under this assumption, the page attribute acquisition unit 223 refers to the page attribute information of the web page in which the page attribute information and the URL information are sufficiently associated with each other. This makes it possible to acquire the page attribute information of the web page that is not sufficiently associated (S310). The acquired page attribute information is sent to the page attribute presentation unit 224 (S312).

As described above, in the present embodiment, even if the page attribute information is not recorded in the page attribute holding unit 250, the page attribute information is acquired based on the page attribute information corresponding to other pages. can do.

(Third Embodiment) UR in this embodiment
The L reception unit 222 receives the browsing history of a plurality of web pages browsed by the user as page history information. Figure 10
The configuration is almost the same as that of the first embodiment except that the page attribute information acquisition step in is different. The other steps shown in FIGS. 10 and 12 also apply to this embodiment.

FIG. 14 is a flow chart showing the detailed operation of the page attribute information acquisition step in FIG. First, the URL information held by the page attribute holding unit 250 is referenced (S400). Next, the target URL information received by the URL receiving unit 222 is compared with the URL information held by the page attribute holding unit 250 (S402). Then U
The page attribute holding unit 25 stores the page attribute information whose RL matches.
It is acquired from 0 (S404).

Here, the page attribute acquisition unit 223 detects a web page among the plurality of web pages for which the page attribute information in the page attribute holding unit 250 is not sufficiently associated (S406). When there is a web page that is not sufficiently associated, the page history information is referred to for page attribute information corresponding to the web page whose browsing time is before and after (S408). For example, it can be assumed that web pages whose browsing time is different in page history information have similar page attributes or common page attributes. As a result, the page attribute information of the web page that is not sufficiently associated can be acquired (S410). The acquired page attribute information is sent to the page attribute presentation unit 224 (S412).

As described above, in the present embodiment, the page attribute information can be acquired based on the browsing history information even if the page attribute information is not recorded in the page attribute holding unit 250.

(Fourth Embodiment) FIG. 15 is a functional block diagram of a web page attribute management device in this embodiment. The web page attribute management device in this embodiment is
Instead of installing it as a server on the Internet,
It is different from the first embodiment in that the device is installed as a local terminal on the user side. The user 100 inputs the target URL information into the page attribute processing unit 220. In the first embodiment, the user 100 inputs the search keyword used for the web page search, but in the present embodiment, it differs from the first embodiment in that the URL is input instead of the search keyword. The page attribute processing unit 220 uses the user 1
00 acquires the page attribute information from the page attribute holding unit 250 based on the target URL information input by the user 100.
To present.

As described above, according to this embodiment, the user 100 can receive the presentation of the page attribute information if only the URL of the desired page is known. Therefore,
This is convenient because you can easily understand the contents when you know only the URL and do not know the contents of the page.

(Fifth Embodiment) In the present embodiment,
The web page attribute management device 200 according to the first to third embodiments is provided in the form of a recording medium in which program software for causing hardware to realize the function is recorded.
The program of this embodiment includes a CPU, a hard disk,
It is stored in at least one of the system memory and the like. An electronic computer such as a personal computer or a workstation may be used as the hardware that operates based on this program.

FIG. 16 is a functional block diagram of the program software in this embodiment. The program software is stored in a recording medium such as a CD-ROM and provided to the user. The software stored in the recording medium may be compressed or uncompressed. Generally, the program software is installed in a hard disk from a recording medium and read into a system memory, or is read directly from the recording medium into a system memory and executed by a CPU.

Programs are organized in the form of program modules that perform various functions. The web page attribute management program 500 of this embodiment includes a search processing module 510, a page attribute processing module 520, an evaluation processing module 530, and a page attribute holding module 5.
50 and a user attribute holding module 560.
The function of each of these modules is the same as the function shown in the block of FIG.

A CD-ROM as an example of a recording medium can store some or all of the functions of the CPU. The CD-ROM can store some or all of the functions of the operation of other devices.

As a recording medium, in addition to a CD-ROM, an optical recording medium such as a DVD, MD, PD, a magnetic recording medium such as a floppy (registered trademark) disk or a hard disk, a magneto-optical recording medium such as an MO disk, A tape-shaped recording medium, a non-volatile semiconductor memory card, or the like can be used. The recording medium in which the above program is stored is used only for manufacturing the web page attribute management device 200, and the manufacture and sale of such recording medium as a business are covered by the patent right based on the present application. It is clear that it constitutes an infringement.

As described above, according to the web page attribute management devices of the first to fifth embodiments, it is possible to provide the user with page attribute information which is information for facilitating understanding of the content of the web page. Moreover, the user's evaluation can be reflected in the page attribute information.

Also, the page attribute information is updated according to the user attribute information. Therefore, it is possible to obtain page attribute information that is useful data for marketing.

Further, it is stored as evaluation history information together with the identification information of the user 100. This makes it possible to easily understand the evaluation status of each user. By analyzing the evaluation history information together with the user attribute information, it is possible to obtain data useful for marketing.

In addition, the user 10 based on the evaluation history information
The user score is added every 0. And the user 100
Can receive a reward according to the user's score. This can give the user an incentive to positively provide the evaluation information.

Further, the language analysis unit 246 analyzes the natural sentence to extract the keyword indicating the characteristic of the web page from the evaluation information. Thereby, the keyword can be extracted from the natural sentence input by the user 100 and added to the page attribute. Moreover, the user 100 can freely input the evaluation without being aware of the page attribute.

Further, the evaluation by the user with a high rating is reflected more largely than the evaluation by the user with a low rating.
This makes it possible to make the page attribute information objective and highly reliable.

The server side does not receive any information from the type 1 user, but presents the advertisement information to the type 1 user. As described above, the server side cannot obtain useful information from the type 1 user, but can obtain the advertisement income from the advertiser.

Further, the server side updates the page attribute information according to the user attribute information provided by the type 2 and 3 users. Thereby, the page attribute information can be managed according to the characteristics of the user.

Although the present invention has been described using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments. Various changes or improvements can be added to the above-described embodiment. It will be understood by those skilled in the art from the description of the scope of claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

As such a modification, the first modification is
Web page attribute management device 200 in the fourth embodiment
Is installed as a server on the Internet. In this case, the user 100 accesses the web page attribute management device 200 via the Internet.

In the second modified example, the user is requested to pay the service usage fee as the user burden determined by the user burden determining unit 248. That is, the type 1 user in this case will use the web page attribute management device 200 for a fee.

In the third modification, a mobile phone, a mobile terminal, a home appliance with an information function or the like is used as a user terminal. In this case, these user terminals have internet capabilities,
The web page attribute management device 200 is accessed by browser software or dedicated software.

[0092]

As is apparent from the above description, according to the web page attribute management device of the present invention, it is possible to provide the user with information indicating the characteristics of a desired web page.

[Brief description of drawings]

FIG. 1 is a functional block diagram of a web page attribute management device 200 according to a first embodiment.

FIG. 2 is a block diagram showing detailed functions of a search processing unit 210.

FIG. 3 is a block diagram showing detailed functions of a page attribute processing section 220.

FIG. 4 is a block diagram showing detailed functions of an evaluation processing section 230.

5 is a diagram showing the contents of a page attribute holding unit 250. FIG.

FIG. 6 is a table showing types of users who are provided with page attribute information.

FIG. 7 is a diagram showing an example of search result display screens for type 2 and 3 users.

FIG. 8 is a diagram showing an example of a search result display screen for a type 1 user.

FIG. 9 is a diagram showing an example of search result display screens for type 2 and 3 users.

FIG. 10 is a flowchart showing an operation of the web page attribute management device.

FIG. 11 is a flowchart showing a detailed operation of a page attribute information acquisition step.

FIG. 12 is a flowchart showing a detailed operation of a page attribute information updating step.

FIG. 13 is a flowchart showing a detailed operation of a page attribute information acquisition step of FIG. 10 in the second exemplary embodiment.

FIG. 14 is a flowchart showing a detailed operation of a page attribute information acquisition step of FIG. 10 in the third exemplary embodiment.

FIG. 15 is a functional block diagram of a web page attribute management device in the fourth embodiment.

FIG. 16 is a functional block diagram of program software in the fifth embodiment.

[Explanation of symbols]

100 users 200 Web page attribute management device 212 Search keyword reception section 218 Search keyword sending part 220 page attribute processing unit 222 URL reception section 223 Page attribute acquisition unit 224 page attribute presentation section 225 Search result presentation section 230 Evaluation processing unit 232 User attribute usage setting section 234 Identification information reception unit 236 Evaluation reception section 238 Evaluation history storage section 242 Page attribute update unit 250 page attribute holder 260 user attribute storage 300 Web Page Search Site

─────────────────────────────────────────────────── ─── Continuation of the front page (58) Fields surveyed (Int.Cl. ⁷ , DB name) G06F 17/30-17/30 419 G06F 13/00 510 JISST file (JOIS)

Claims (3)

(57) [Claims] 1. The U of the web page is defined as at least one of a keyword included in a web page on the Internet and a category related to the content of the web page, which is updated based on an evaluation from a user.
A page attribute holding unit that holds the RL in association with it, and a UR of the web page that is the target of browsing by the user
A URL reception unit that receives the target URL information indicating L, a page attribute acquisition unit that acquires the keyword or the category corresponding to the target URL information from the page attribute holding unit, and the keyword acquired by the page attribute acquisition unit Alternatively, a page attribute presenting unit that presents the category to the user, and, as a response to the presentation of the keyword or the category by the page attribute presenting unit, receives from the user evaluation information regarding characteristics of the web page evaluated by the user. An evaluation receiving unit, a page attribute updating unit that updates the keyword or the category held by the page attribute holding unit according to the evaluation information, and the evaluation information received by the evaluation receiving unit from the user by the user. Together with the identification information of the An evaluation history accumulating unit that determines whether or not the page attribute acquisition unit sufficiently associates the keyword or the category in the page attribute holding unit with the web page indicated by the target URL information. And when it is determined that the association of the keyword or the category is insufficient, the keyword or the category is determined based on the content of the web page indicated by the target URL information and the user attribute information indicating the characteristic of the user. A web page attribute management device comprising: a means for acquiring. 2. The U of the web page is at least one of a keyword included in a web page on the Internet and a category related to the content of the web page, which is updated based on an evaluation from a user.
A page attribute holding unit that holds the RL in association with it, and a UR of the web page that is the target of browsing by the user
A URL reception unit that receives the target URL information indicating L, a page attribute acquisition unit that acquires the keyword or the category corresponding to the target URL information from the page attribute holding unit, and the keyword acquired by the page attribute acquisition unit Alternatively, a page attribute presenting unit that presents the category to the user, and an evaluation that receives from the user evaluation information regarding characteristics of the web page evaluated by the user as a response to the presentation of the keyword or the category by the attribute presenting unit. A receiving unit, a page attribute updating unit that updates the keyword or the category held by the page attribute holding unit according to the evaluation information, the evaluation information received by the evaluation receiving unit from the user, Accumulate as identification history information together with identification information A price history storage unit, the URL reception unit receives the URLs of a plurality of web pages as the target URL information, and the page attribute acquisition unit includes the page attribute holding unit of the plurality of web pages. A means for detecting the web page in which the keyword or the category is insufficiently associated, and the keyword or the category corresponding to the web page in which the keyword or the category is insufficiently associated with the plurality of web pages. A web page attribute management device, comprising: means for acquiring based on the keyword or the category corresponding to at least one of the above. 3. At least one of a keyword included in a web page on the Internet and a category related to the content of the web page, which is updated based on an evaluation from a user, is set as a U of the web page.
A page attribute holding unit that holds the RL in association with it, and a UR of the web page that is the target of browsing by the user
A URL reception unit that receives the target URL information indicating L, a page attribute acquisition unit that acquires the keyword or the category corresponding to the target URL information from the page attribute holding unit, and the keyword acquired by the page attribute acquisition unit Alternatively, a page attribute presenting unit that presents the category to the user, and an evaluation that receives from the user evaluation information regarding characteristics of the web page evaluated by the user as a response to the presentation of the keyword or the category by the attribute presenting unit. A receiving unit, a page attribute updating unit that updates the keyword or the category held by the page attribute holding unit according to the evaluation information, the evaluation information received by the evaluation receiving unit from the user, Accumulate as identification history information together with identification information A price history storage unit, the URL reception unit has means for receiving browsing history of a plurality of web pages browsed by the user as page history information, and the page attribute acquisition unit is included in the page history information. Means for detecting the web page in which the keyword or the category is insufficiently associated in the page attribute holding unit among the plurality of web pages to be stored, and the web page in which the keyword or the category is insufficiently associated And a means for acquiring the keyword or the category corresponding to the above based on the keyword or the category corresponding to the web page whose browsing time is before or after in the page history information.