KR20050015427A - Bonus System of Electronic Commerce - Google Patents

Abstract

PURPOSE: A system for offering a saved expense from a sales expense for the EC(Electronic Commerce) as bonus is provided to enhance purchase desire of a customer by distributing the saved expense from the sales expense to all causing members, and promote sales by making the customer continuously perform goods PR(Public Relation) activity and sales activity for inducing the new member. CONSTITUTION: When the customer is connected through the Internet, image data/video animations/voice data for various goods stored in a database server(5) and a media server(3) is provided by using a 2D(Dimensional) or 3D web browser. When the customer orders the goods, an ID and a serial goods number are generated after the customer receives the ordered goods, and are sent to the customer by using a mail server(4). Partial or all sale profits obtained by selling the goods to next buyers are given to the prior buyers for each distributing time based on a predetermined distributing method.

Description

Bonus System of Electronic Commerce

The present invention discloses an electronic commerce bonus system in which a special dividend, that is, a bonus, can be paid to a consumer who plays a substantial role directly or indirectly in a sales activity among the sales costs generated through electronic commerce.

In general, the selling price is a combination of product cost, sales cost, manufacturing profit, and sales profit, and e-commerce can reduce promotional costs for promotional activities through mass media or dedicated personnel. By reducing the operating costs incurred in operating activities, a lot of surplus is generated due to the reduction in sales costs and savings, which are difficult to obtain in the existing offline market. However, most of the surplus generated is distributed only to direct sellers who participate in sales activities or absorbed as sales company's profits. Therefore, due to the peculiarities of e-commerce, the unfairness and imbalance of distribution to the cause providers is added. In order to solve the above problems, a well-known profit sharing system is applied so that a bonus is proportionately distributed according to the purchase order of consumers by quarter in order to solve the above problems. However, there is an additional problem that fails to achieve its original purpose because the dividend conditions and dividend method, which determine the target, dividend payout, and the number of dividends, are additionally generated. Is being requested .

In order to solve the problems as described above, the first object of the present invention is to provide a bonus system of the e-commerce to distribute the benefits of using the e-commerce to the consumer, the target of the customers who receive the bonus, dividends Dividend conditions and dividend method for determining the timing, dividend payout, etc. are specified to ensure rational and clear dividends.

The second object of the present invention is to implement a system of electronic commerce that can continuously distribute bonuses to pre-purchased consumers by issuing a stock purchase certificate in the form of stocks on the Internet and making a stock dividend performed in a general stock market. In providing a bonus system.

In order to achieve the above-mentioned first object, the present invention applies the bonus from the basic or detailed information of the merchandise presented by the seller before the consumer purchases the product in applying the bonus system of the electronic commerce to allocate the bonus. The system provides a bonus system for e-commerce by specifying the dividend conditions and dividend method for determining the target, dividend payout, and the number of dividends.

In order to achieve the above-mentioned second object, the present invention, after receipt and delivery of the ordered product, gives the consumer an ID and serial number related to the product, and specifies the product specification or product purchase price, issue date, shareholder's name, and stockholder's name. It provides a bonus system for electronic commerce by issuing commodity stocks indicating the authority, dividend conditions, and dividend method.

Accordingly, the present invention can obtain the effect of further activating electronic commerce by enabling the seller and the consumer to distribute the sales profit generated through the electronic commerce in a rational, fair and clear manner.

The present invention will be described in more detail with reference to FIGS. 1 and 2 as follows. A system for practicing the present invention is shown in FIG. As can be seen here, the present invention relates to a user payment authentication server (1), a web server (2), a media server (3), a mail server (4), and various products related to the Internet. The recorded database server 5 is connected by TCP / IP (TRANSMISSION CONTROL PROTOCOL / INTERNET PROTOCOL) and is connected to the Internet by router 6 and CSU (7) (CHANNEL SERVICE UNIT). It is composed of a system linked with the producer server 8 computer.

The database server 5 of such a system contains image data and text data related to various products, and by using the management function of the web server 2, a dedicated line (LAN) or a general telephone line (PSTN) (hereinafter referred to as "communication network"). To update the data related to the company's handling items such as specification, price, quantity, other matters, and service cost periodically or from time to time.

In this state, the updated contents are stored in the mass storage means (disk and array) of the database server 5.

In addition, in the present invention, a large amount of multimedia information such as audio and video animation required for the operation of the website is provided by the media server 3, and is particularly useful for providing a video system on demand. Various information such as audio, video, and animations on the website are displayed on the screen of the consumer terminal via the Internet, and the consumer refers to the information consisting of the screen, voice, and music, etc. I can order it in a prize.

That is, in the present invention, when a consumer first connects his terminal to the web server 2 through the Internet, the web server uses a web browser 2 and a database server and a media server using a two-dimensional or three-dimensional browser (BROWSER). It transmits various image data, video animation, and audio related data related to various products constructed in the network. Therefore, the consumer sees the goods and related data displayed on the monitor of the terminal to make a purchase decision. In particular, in the present invention, each time the consumer performs a product inquiry, the target of the consumer who receives the bonus as a product sale condition, the distribution period, The number of dividends is displayed and the cumulative sales amount of the product is displayed in real time. That is, in the present invention, the number of orders for a particular product is stored with the product data and updated from time to time, which is provided with the product information to the current consumer terminal.

In particular, in the present invention, the differential bonus payment can be made according to the purchase order of the product, the faster the purchase order of the product, the greater the amount of bonus paid, and the later the purchase order of the product, the lower the amount of bonus paid. It also has the effect of encouraging consumers to make purchasing decisions.

In addition, the consumer can know the consumer preference of the product he is currently searching for, and can use this as an element of the product purchasing decision.

In this way, when the consumer completes the purchase decision and delivers it to the web server through the terminal, the web server grasps the desired product and quantity, and the web server establishes a transaction online with the consumer. In order to do this, a credit verification process is performed.

In other words, the web server receives the membership number from the terminal to check whether the consumer has made a purchase in the past, and if it is a registered registrant, checks whether or not to authenticate. Receive personal information by sending screen data.

In this process, all consumers are registered and then received a credit card number from the terminal to confirm the authorization. For authentication, for example, a card number, a social security number or a bank account number that can be settled. And so on.

The data necessary for authentication entered by such a consumer is received by the web server 2 and provided to the payment authentication server 1 via a communication network. In the payment authentication server 1 such as a financial settlement agency, such as authentication and approval number, etc. The relevant data will be transmitted.

Therefore, whether or not the authentication and the authorization number is stored by the web server (2), and after the authentication of the consumer is completed to inform the consumer of the authentication fact through the terminal.

However, if the consumer is denied authentication by the payment authentication server (1), the authentication process by the payment authentication server (1) is again carried out in preparation for the possibility of an error, and if authentication is successful, the authentication status and approval number If it is transmitted to the web server (2), if the authentication continues to be rejected is to transmit the corresponding data to the web server (2) to block the connection of the communication network.

In particular, in the present invention, if payment authentication is normally performed, the web server 2 that has already obtained relevant data such as the name, product name, quantity, delivery location, and delivery date related to the purchase of the goods is linked to a dedicated line or the like. The data is transmitted to the producer server 8 computer of the producer. As a result, the goods producer uses the delivery system already in place to deliver the goods to the designated delivery site to the consumer at the designated delivery date. At this time, the consumer transmits the receipt of the corresponding product to the web server 2 through the e-mail or records in the mailbox of the web server 2, and the producer notifies the linked web server 2 of the completion of the delivery.

Therefore, the web server 2 is notified of the completion of the delivery of the goods from both the consumer and the producer, at this time by executing the management program mounted on its own to generate the ID and serial number for each product, the product specification or product purchase price, It will issue a commodity stock indicating the date of issue, shareholder's name, shareholder's authority, dividend condition, dividend method, etc. and send it to the consumer through the mail server 4 or to a mailbox on the website.

Subsequently, the web server 2 calculates a bonus to be paid to the consumer based on a calculation rate that is differentially applied according to the product purchase performance and the same product purchase order of the consumer.

As such, the present invention raises the consumer's willingness to purchase by distributing to the consumer through a reliable and clear dividend method of distributing the surplus reduced to the causal agent among the sales costs saved by the use of electronic commerce. As a result, it is possible to further promote electronic commerce by inducing sales promotion by participating in sales activities for product promotion and new membership.

1 is a block diagram illustrating a bonus system of an e-commerce for carrying out the present invention.

Figure 2 is a flow chart for explaining the bonus allocation method implemented by the present invention.

3 is a flowchart illustrating a bonus allocation method according to another embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

1: authentication server

2: web server

3: media server

4: mail server

5: database server

6: router

7: CSU

8: Producer Server

Claims (5)

The user payment authentication server (1) built on the Internet, the web server (2), the media server (3) and the database server (5) containing data related to various products are TCP / IP (TRANSMISSION CONTROL PROTOCOL / INTERNET). In a well-known system consisting of a system linked with a producer server 8 computer which is connected by a PROTOCOL and connected to the Internet by a router 6 and a CHANNEL SERVICE UNIT and held by producers of various goods, When connected via the Internet, it sends out various image data, video animation, and voice related data related to various products constructed in the database server 5 and the media server 3 by using a two-dimensional or three-dimensional browser (BROWSER). In addition, when a customer places an order, the ID and serial product number are generated after the delivery of the corresponding product and the completion of the receipt of the product by the customer, which is issued by the mail server 4. When all or part of the proceeds from the sale of the product obtained by selling to the same purchaser in the sale of the same product or the same product group to the pre-purchaser of the same product or the same product group during the sale of the same product or the same product group; A bonus system for e-commerce that is distributed one or more times each time, using the same or specially designated dividend method. The bonus system according to claim 1, wherein the dividend payout period is determined at the point of sale of a certain amount of the same product or of the same product group or at a certain period of time. The bonus system of electronic commerce according to claim 1, wherein the dividend method is paid differentially by product purchase rank. The bonus system of electronic commerce according to claim 1, wherein the dividend method is equally paid to each other in order of purchase. The system of claim 1, wherein in implementing the system of claim 1, the purchase certificate of goods is prepared in the form of stocks.