KR20050009414A - A method of providing advertisement contents through internet - Google Patents

Abstract

PURPOSE: A method for offering predetermined AD(ADvertisement) data through a program on the Internet is provided to enable a user to use the program free or at a low expense and enable an advertiser to transfer AD contents to the user by offering an Internet AD after transmitting/installing the program performing useful functions to a user terminal. CONSTITUTION: A user interface to download the program is provided to a web browser of the user(201). A program download request is received from the user(202). The program is downloaded to the user(203). Download information of the user is recorded to a user information database(204). A login request to a web site is received from the user(205). The download information of the user is searched from the user information database(206). Login confirmation information including program operation control data for controlling operation of the program installed to the user terminal based on the download information is transmitted to the user terminal(207). The AD data is provided to one side of the web browser on the user terminal operating the program(208).

Description

A METHOD OF PROVIDING ADVERTISEMENT CONTENTS THROUGH INTERNET}

The present invention relates to an advertising method over the Internet, and more particularly, to a method for providing a user with predetermined advertising data through a predetermined program.

As is well known, the purpose of advertising is to inform certain people at a minimum cost of information. As a medium for such an advertisement, the Internet is already widely used as one of the advertisement means due to the increase in the use population. The launch of Internet advertising was HotWired's paid banner ad on AT & T's site in October 1994. The Internet advertising is now growing faster than any advertising medium despite less than 10 years.

Internet advertising is characterized by the fact that individuals or organizations are connected to the Internet to perform advertising activities based on interactive communication. Therefore, in the virtual space, companies and consumers can perform all marketing activities such as advertisements, events, or information provision through interactive communication. It is also used to realize online networks, computer communications, and interactive media for marketing purposes.

As described above, the Internet as an advertisement medium has advantages in that it is different from existing media such as television or radio in many ways, such as interactive communication and low cost. In a conventional medium, the value of the medium is determined according to the exposure of the medium, which means that the more subscribers, listeners, viewers, or visitors who encounter the medium, the higher the advertisement publication cost of the medium. Considering this, it is natural that the increase in the demand for advertisement for a site with a large number of visitors to the website is a natural phenomenon. The Internet is also an ideal way to advertise a large number of markets at a fairly low cost. When advertising through the Internet, the cost of advertising is very low compared to other advertising methods, and it can provide users with a wealth of information such as product certificates, other related products, future maintenance plans or company history. have.

The broader meaning of Internet advertising encompasses a series of communication activities with users that companies use the Internet. In particular, it builds a website for promotional purposes, introduces various company information, manages customers, introduces products, and conducts Internet marketing communication activities such as various event promotions or commerce. The narrow meaning of the Internet advertising is to display a banner for his advertisement on a specific website and to hyperlink to his or her site, or to pay a hyperlink to a portal site or another site.

As described above, the most commonly used method of advertising on a website is a banner advertisement. The banner advertisement is an advertisement of various forms that is exposed to a part of a website, and is the most widely used internet advertisement method because it can induce a large scale user impression on the website. The banner advertisement is concentrated around a search engine and an internet newspaper of the Internet. For example, the top 10 major portal sites, including search engines such as Naver, account for 60% of the total traffic from Internet users, and advertising from these sites generates more than 70% of all Internet advertising costs. .

1 is a diagram illustrating an example of a banner advertisement interspersed with a website according to the prior art. As shown in FIG. 1, reference numeral 101 denotes a banner advertisement interposed in a website such as a search engine or a homepage. However, in the conventional banner advertisement 101, the advertisement is mostly displayed as a banner advertisement on a website against an unspecified number of users while the user's identity is not confirmed. The Internet, unlike other media, requires users to see their own ads. Advertisements through other media are provided to the user regardless of the user's intention because they are a form that delivers predetermined advertisement contents to the user. However, since the advertisement using the Internet requires a two-way communication, the user accesses the site where the advertisement is placed. Even if it happens inadvertently. Also, even if an advertiser includes a link to his or her page in the advertisement field of a website, potential users must make a conscious effort to reach that site. Therefore, in order to provide a predetermined advertisement to the user through the Internet, it is necessary to find a more innovative method.

The Internet advertisement method according to the present invention has been devised to improve the prior art as described above, and transmits a program that performs a predetermined useful function to the user's terminal to be installed on the user's terminal through the Internet, and provides a predetermined Internet advertisement. By providing the user, the user can use the program for free or at a low cost, with the aim of allowing the advertiser to deliver his advertising content to the user in return for use of the program.

In addition, the Internet advertising method according to the present invention is to provide the Internet advertising method that can increase the advertising effect by providing the user with the advertisement content for each user according to the personal information of the user who downloaded the program. do.

In addition, the Internet advertising method according to the present invention allows a software company, which is relatively weak in market conditions, to easily distribute a predetermined program to a user, and in response to receive a predetermined advertising revenue from an advertiser or a website operator, thereby generating new revenue. Its purpose is to enable the creation of models.

In addition, the Internet advertising method according to the present invention to provide the user with the updated data for the program to download the program, the user to maximize the ease of use in using the program the object It is done.

1 is a diagram illustrating an example of a banner advertisement interspersed with a website according to the prior art.

2 is a flowchart illustrating a method of providing an advertisement on a predetermined website according to an embodiment of the present invention.

3 is a flowchart illustrating a method of advertising through the Internet according to an embodiment of the present invention.

4 is a flowchart illustrating a method of updating a program according to an embodiment of the present invention.

5 is a diagram illustrating an example of a system for providing an Internet advertisement according to an embodiment of the present invention.

6 illustrates an example of providing advertisement data in a predetermined website according to an embodiment of the present invention.

7 is an internal block diagram of a general-purpose computer system that may be employed in the method for providing Internet advertisements according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

501: second system 502: website system

503: advertising company 504: user terminal

In order to achieve the above object, a method for providing an advertisement through the Internet according to a preferred embodiment of the present invention, providing a user interface for downloading a predetermined program in the user's web browser; Receiving a download request of the program from the user; Controlling the program to be sent to the user; Recording download information of the user in a predetermined user information database; Receiving a login request from the user to the website; Retrieving download information of the user by referring to the user information database; Transmitting login confirmation information to the user terminal, the login confirmation information including program driving control data for controlling to drive the program installed in the user terminal based on the download information; And providing predetermined advertisement data to one side of the web browser of the user who is running the program.

In addition, the advertisement method via the Internet according to another aspect of the present invention, the step of receiving the login confirmation information of the user from a predetermined website; Driving a corresponding program in response to program driving control data included in the login confirmation information; Receiving predetermined advertisement data from the website; And providing the advertisement data to one side of the web browser of the user who is running the program, the program providing a user interface to download the program to the user's web browser; Receiving a download request of the program from the user; Controlling the program to be sent to the user; And recording the download information of the user in a predetermined user information database.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the Internet advertising method according to the present invention.

2 is a flowchart illustrating an advertisement method provided by a website according to an embodiment of the present invention. In order to provide a user with a predetermined advertisement on the website, first, in step 201, a user interface for downloading a predetermined program to the user's web browser is provided. The website may be an internet portal site. The portal site of the Internet means a website that secures fixed users by providing services that users can use regularly, such as information retrieval services or communities, and runs an Internet business based on these users. Such a portal site can form a community in a cyber space to obtain more registered users and usage of the homepage, thereby obtaining advertising revenue and marketing revenue using user information. Representative portal sites include Yahoo (www.yahoo.co.kr), Naver (www.naver.com), and Nate (www.nate.com), which are based on information retrieval services. Sites include the following (www.daum.net) and freechallen (www.freechal.com).

In step 202, a download request of the program is received from the user. The program may be, for example, a plug-in program of a web browser. As will be appreciated by those skilled in the art, a plug-in type program is a program that is attached to a specific program and means a program that augments or expands the function of the specific program. These plug-in programs allow users of the web to use new data formats that are not supported by the original web browser. Plug-in programs can be functionally designed to be the same on all systems.

In step 203, the program is controlled to be transmitted to the user in response to receiving the program download request of the user. Controlling to transmit the program to the user in step 203 may cause the website side system to send the program directly to a user terminal, or the second system on which the website system stores the program. The program may be controlled to transmit the program from the second system to the user terminal. The second system may mean a second entity that produces or distributes the program. For example, the user terminal may include a user computer, a mobile phone, a PDA, a notebook computer, or a home appliance having an Internet function, which includes a predetermined processor means for downloading a predetermined program through the Internet and driving the program. Can be mentioned.

In step 204, the download information of the user is recorded in a predetermined user information database. The program may be an anti-virus program or a messenger program that can be updated through the Internet. The download information recorded in the user information database may be used to determine whether the current version of the program downloaded by the user is the latest version. In addition, the program is not limited to an antivirus program or a messenger program, and may be various programs that can be updated through other Internet.

In step 205 a login request is received from the user to the website. According to a preferred embodiment of the present invention, the web site is a portal site, and when the user logs in to the portal site, the next step may proceed.

In step 206, the user information and download information are retrieved by referring to the recorded user information database including the download information of the user.

In step 207, predetermined program information included in the download information is read based on the download information, and the program is controlled to drive the program installed in the user's terminal. The driven program may perform a predetermined function in the user's terminal. For example, when the program is an antivirus program, the driven program may operate to monitor data flowing into the user terminal.

In step 208, the website provides predetermined advertisement data to one side of the web browser of the user terminal. According to an embodiment of the present invention, a control panel for controlling the program may be displayed on the other side of the web browser. An embodiment of providing the advertisement data in step 208 will be described later with reference to FIG.

In the method for providing an advertisement through the Internet illustrated in FIG. 2, when a user logs in to a predetermined website, the program is received by receiving program driving control data capable of driving the corresponding program. According to another embodiment of the may be implemented to drive the program in a variety of applications that apply this. For example, even when the user is not connected to the Internet, when the user double-clicks the execution icon of the program, a predetermined pop-up window is generated to allow the user to enter a user identifier (ID) or password for logging in to the website. The program may be operated when the user inputs a corresponding user identifier or password to confirm the user. In the configuration of this application example, a configuration may be adopted in which the website transmits predetermined program driving control data together with the user confirmation data, and the user may receive it and drive the corresponding program. It may be operable to provide predetermined advertising data to one side of a window or a web browser running together.

3 is a flowchart of a method for providing an advertisement through the Internet according to an embodiment of the present invention.

In step 301, login confirmation information of the user is received from the website. For example, the website is a portal site. When a user logs in, the website first detects whether the user has downloaded the program, and downloads the program if the user is not a user who has downloaded the program. A pop-up window for the purpose of guiding may be generated and provided to the user. If the user has downloaded the program, check the version of the program, and if it is determined that the version of the program installed in the user terminal is a previous version, a pop-up window for guiding the update of the program is provided. It can be created and provided to the user.

In step 302, the corresponding program installed in the user terminal is driven according to the program driving control data included in the login confirmation information.

In step 303, predetermined advertisement data is received from the website, and in step 304, the advertisement data is displayed on one side of the user's web browser. The displaying of the advertisement data may further include displaying a control panel for controlling the program on the other side.

4 is a flowchart of a method of updating a program according to an embodiment of the present invention.

First, in step 401, version information regarding the update of the program is received from the website, and in step 402, the current version information of the program is compared with the version information received from the website.

If it is determined in step 403 that the received version information is newer than the version information of the program installed in the user terminal, update data is received (step 404), and the received version information is not the latest version. In the case of the same version as the version information, step 401 may be performed again. In addition, as described above, before the update data is transmitted in step 404, a predetermined popup window may be provided to the user to confirm whether to receive the update data. The method of performing the update of the programs of the steps 401 to 404 may be provided in real time together with the driving of the program or before and after the driving of the program.

5 is a diagram illustrating an example of a system for providing an Internet advertisement according to the present invention. The Internet advertisement system according to the present invention may be composed of a second system 501, a website system 502, an advertisement company 503, and a user terminal 504.

The second system 501 is a system for providing a program. For example, when the program is an anti-virus program, it may be a system of a company that manufactures the antivirus program or a system of a company that distributes the antivirus program to the website system 502 or the user terminal 504. .

Website system 502 may be, for example, a system of portal sites. The portal site may be a website based on an information retrieval service such as Yahoo, Naver, Nate.com, or Daum, or may be a community based website such as Daum or Freechal.

Advertiser 503 may be a company that requests the website to provide the user with advertising data about their products or services, and pays a predetermined advertising fee to the website in response to the advertisement request .

When the user terminal 504 of a user who is a registered member of the website system 502 accesses the website through the communication network 505, the website system 502 may be configured to advertise with the advertisement company 503. The data is provided to one side of the web browser of the user terminal 504. In addition, the other side of the web browser may display and provide a control panel for controlling the anti-virus program provided in the second system. For example, when the user terminal 504 accesses the portal site, the user terminal 504 may perform a predetermined user verification procedure and then download a predetermined antivirus program. When the user accesses the portal site and logs in, the anti-virus program is driven through program driving control data included in the login confirmation information transmitted from the portal site, and a virus is transmitted to the user terminal 504 in real time. It may be operable to check whether or not the virus exists in the external data flowing into the user terminal 504. That is, when the user logs in, the website reads the program information installed in the user terminal 504 of the user with reference to the user information database, and transmits program driving control data for driving the program to the user. . In addition, when the user logs off from the website, the driving of the program may be terminated.

Thus, according to the configuration according to the present invention for providing the program to the user, and when the program is driven to provide advertising data to one side of the user's web browser, there is an advantage that the user can use a useful program free of charge, In this way, the advertisement company 503 may also be provided with a predetermined advertisement, and the website system 502 may also obtain a predetermined advertisement revenue.

In another embodiment of providing Internet advertisements to the user terminal 504, the user terminal 504 downloads the program through the second system 501 directly through the communication network 505, or receives predetermined advertisement data. It may be implemented to receive. The second system 501 may be implemented to first verify that the user is a registered user of the website system 502 affiliated with the second system 501. When the user is a registered user of a website affiliated with the second system 501, the user may be implemented to download the predetermined program to the user terminal 504. The program downloaded to the user terminal 504 may be implemented to be driven when the user accesses the website and logs in the user, and the user accesses the web browser of the user terminal 504 through the driven program. The advertisement provided to one side can be viewed.

6 illustrates an example of providing advertisement data in a website according to an embodiment of the present invention. The web page shown as an example of the Internet advertising method according to the present invention in FIG. 6 is a website of a sports newspaper. The portion displayed at the bottom of FIG. 6A is advertisement data provided to the user through a predetermined program. The advertisement is enlarged and shown in FIG. 6B. Reference numeral 601 is an example of a program control panel provided on one side of a user's web browser when the program is driven. Another side of Figure 6b is provided with the predetermined advertising data.

An example of the advertisement method illustrated in FIG. 6 is a banner advertisement in a strip form, and moves advertisement contents to the side. However, in addition to the above method, a predetermined advertisement may be provided using various methods such as a method in which advertisement content is fixedly provided and a method of randomly rolling various contents. In addition to the advertisement providing method as shown in FIG. 6, there may be a method of providing advertisement content related to the search result according to a keyword selected by the user. The control panel or advertisement panel may be present in the web page even when the user moves to another web page of the website. In addition, the advertisement data provided by the advertisement method shown in FIG. 6 is for each user according to the age, gender, education, address, occupation, or interest of the user inputted from the user when the user registers on the website. May be specialized advertising data. As described above, in order to provide advertisement data specialized for each user, when a user logs in to the website, the program installed in the user terminal is driven, and the user information is recorded in the website. The advertisement information specialized to the user may be provided to the user terminal by referring to the user information database.

Embodiments of the invention also include computer-readable media containing program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The medium or program instructions may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

7 is an internal block diagram of a general purpose computer system that may be employed to perform internet advertising in accordance with the present invention.

Computer system 700 includes one or more processors 701 connected to a main memory including random access memory (RAM) 702 and read only memory (ROM) 703. The processor 701 is also called a central processing unit (CPU). As is well known in the art, the ROM 703 serves to pass data and instructions to the CPU unidirectionally, and the RAM 702 typically transfers data and instructions bidirectionally. Used to. RAM 702 and ROM 703 may include any suitable form of computer readable media. Mass storage 704 is bidirectionally coupled to processor 701 to provide additional data storage capability, and may be any of the computer readable recording media described above. The mass storage device 704 is used to store programs, data, and the like, and is typically an auxiliary memory device such as a hard disk which is slower than the main memory device. Certain mass storage devices such as CD ROM 706 may be used. The processor 701 may be one or more input / output interfaces, such as a video monitor, trackball, mouse, keyboard, microphone, touchscreen display, card reader, magnetic or paper tape reader, voice or handwriting reader, joystick, or other known computer input / output device. 705 is connected. Finally, the processor 701 may be connected to a wired or wireless communication network through the network interface 707. Through this network connection, the procedure of the method described above can be performed. The apparatus and tools described above are well known to those skilled in the computer hardware and software arts.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

According to the Internet advertising method according to the present invention, by transmitting a program performing a predetermined useful function to the user's terminal through the Internet to be installed in the user terminal and providing a predetermined Internet advertising, the user is free or low cost The program can be used and the advertiser can benefit from being able to deliver the content of his / her advertisement to the user as a benefit to the use of the program.

In addition, according to the Internet advertising method according to the present invention, by providing the user with the advertisement content specialized for each user according to the personal information of the user who downloaded the program, it is possible to obtain the effect that the predetermined advertising effect can be improved. .

In addition, according to the Internet advertising method according to the present invention, by letting a software publisher relatively weak market situation to distribute a predetermined program to the user, and correspondingly to receive a predetermined advertising revenue from the advertiser or website operator, The effect is to create a new revenue model.

In addition, according to the Internet advertising method according to the present invention, by providing the update data for the program to the user who downloaded the program, the user can maximize the ease of use in using the program You can get it.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

Claims (10)

In the method for providing an advertisement via the Internet, Providing a user interface for downloading a predetermined program to a user's web browser; Receiving a download request of the program from the user; Controlling the program to be sent to the user; Recording download information of the user in a predetermined user information database; Receiving a login request from the user to the website; Retrieving download information of the user by referring to the user information database; Transmitting login confirmation information to the user terminal, the login confirmation information including program driving control data for controlling to drive the program installed in the user terminal based on the download information; And Providing predetermined advertisement data to one side of the web browser of the user who is running the program. Internet advertising method comprising a. In the method for providing an advertisement via the Internet, Receiving login confirmation information of a user from a predetermined website; Driving a corresponding program in response to program driving control data included in the login confirmation information; Receiving predetermined advertisement data from the website; And Providing the advertisement data to one side of the web browser of the user running the program Including, The program Providing a user interface for downloading the program to a user's web browser; Receiving a download request of the program from the user; Controlling the program to be sent to the user; And Recording the download information of the user in a predetermined user information database Internet advertising method, characterized in that installed on the user's terminal through. The method according to claim 1 or 2, Displaying the advertisement data on one side of the web browser of the user running the program, And displaying a control panel for controlling the program on the other side. The method according to claim 1 or 2, The website is an Internet advertising method, characterized in that the portal site. The method according to claim 1 or 2, The program is an anti-virus program or a messenger program, the program is an Internet advertising method characterized in that it is implemented to be updated through the Internet. The method of claim 5, And the program is a plug-in type program of the web browser. The method according to claim 1 or 2, The step of controlling to transmit the program to the user, And transmitting the program directly from the website system to the user terminal. The method according to claim 1 or 2, The step of controlling to transmit the program to the user, And controlling, by the website system, a second system storing the program so that the program is transmitted from the second system to the user terminal. The method of claim 5, The program Receiving version information regarding the update of the program from the website; Comparing the current version information of the program with the received version information; And Receiving update data when it is determined that the received version information is new; Internet advertising method characterized in that is updated through. A computer-readable recording medium having recorded thereon a computer-implemented program for executing a method according to any one of claims 1 to 9.