KR20040084388A - Lottery Type Advertizing Method Using Banner Advertizing - Google Patents

Abstract

PURPOSE: A method for selling goods in a drawing type using a banner AD(ADvertisement) is provided to make a customer join-in a drawing-type goods sale more actively by posting the banner AD displaying a current join-able customer number to various kinds of sites. CONSTITUTION: The current join-able customer number is updated/stored by reflecting a betting number of the goods. To display the updated current join-able customer number to the banner AD whenever the banner AD is displayed to the site, the data for the updated current join-able customer number is transmitted to the site whenever the site is opened. If the current join-able customer number gets to be zero, the goods are transferred to the winner through the drawing.

Description

Lottery Type Advertizing Method Using Banner Advertizing}

The present invention relates to a lottery product advertisement method using a banner advertisement on the Internet, a computer device for processing the method, and a processing method in the computer device.

Like a regular lottery, a method for paying a winner with a small bet on the Internet for a particular prize is being executed. In a site that implements this method, a consumer enters this specific site, checks the target product, bet amount, and the number of participants, selects a specific product, and selects a method such as deposit on this screen when a specific screen for betting the product is displayed. Will participate.

However, in the prior art, it is inconvenient because consumers have to search the corresponding site in order to see what products can be bet. There's no good way to do this, and there's no way to dramatically increase your sales.

The present invention is to solve the problems of the prior art, by presenting the banner advertisement on various sites using a banner advertisement that can display the number of possible participants, so that consumers can actively participate in the lottery product sales The present invention relates to a method of selling a raffle product using a banner advertisement, a computer device for banner advertisement, and a processing method of the computer device.

1 is a banner advertisement according to the present invention

Figure 2 is a database structure for the banner advertisement of the present invention

* Explanation of symbols for main parts of the drawings

1: main screen

2: banner advertisement

3: computer for advertising banner

4: Database

An embodiment of the present invention will be described with reference to FIGS. 1 and 2.

In general, when an Internet user enters and executes an address of a specific site, a main screen 1 corresponding to the address appears and a banner advertisement 2 appears in various parts of the main screen 1.

Such a banner advertisement (2) is inserted into the html code (main code html code) for displaying the main screen (1) is inserted into the address of the other site where the html code for this banner advertisement (html code for the banner ads) is inserted. When the user enters and executes the address for the main screen, the banner advertisement html code is called and executed at the address where the banner advertisement html code is located, so that the banner advertisement screen 2 appears on the main screen 1. Therefore, in order to change the content of the banner advertisement, the related data must be changed in the banner advertisement computer 3 of FIG. 2 in which the HTML for the banner advertisement is stored.

In the present invention, the screen of the banner advertisement (2) is to display the product name, product promotional text and photos, and the current number of participants as shown in FIG. This allows the consumer to see how many people are currently available through this banner ad (2), and can decide whether to place the bet immediately without going to the site, especially if there are not enough participants. In this case, it is possible to promote consumer participation, thereby promoting the sale of goods.

Now, it will be described in detail with reference to Figure 2 how to display the current number of participants can be displayed when the banner advertisement is called in the computer (3).

A sales agent (e.g., an Internet shopping company) in charge of the Benner advertising computer 3 collects information (sales conditions) about the price (A) of the product (A) and sales quantity through a contract with a seller of each product. The product name (A1), consultation with the seller of the product, or a plan for promoting the product (A) through independent planning, etc., and the sales price (A3) and the number of sales (A4) are determined. The bet price (A5) and the number of participants (A6) will be set so that A3) has a small commission. These data are then stored in the database 4 of the computer 3.

For example, if you want to sell 5 computers worth 1 million won to a seller, the total number of participants is 1000, pay 1 to each 5 winners, and the commission rate is 20%. The amount is [(5 units X 1 million won) / 1000 persons] X 1.2, which is 6,000 won.

As a result, "computer" is stored in the product area A1, and the phrase "lottery sale" and a picture of the computer are stored in the image data format, for example, in the promotional text and the picture area A2. Next, the sale price A3 is stored at 1 million won. In addition, five units are stored in the number of sales A4, 6,000 won is stored in the bet amount A5, and 1000 persons are initially stored in the current number of participants A6.

The banner advertisement computer 3 updates the current number of participants (A6) according to the number of bets purchased at the time of this bet whenever the consumer clicks the banner advertisement 2 for selling the product and pays the bet amount.

In this way, when the current number of eligible participants (A6) is 0 and the number of recruits is full, the computer 3 for the winner draws and selects five winners.

Now, the sales agent pays the seller (5 million won) based on the selling price (A3) and the number (A4) to the seller and provides the seller with personal information related to the winners.

The computer 3 for the bener sends an electronic winning certificate (for small prizes) to the winners at the Internet address at the time of betting, or the winner visits a sales representative and receives a winning certificate (for large prizes).

The seller checks the winner's personal information and the winning certificate to confirm whether the winner is a true winner and delivers the prize immediately.

Now, the winner's drawing method will be described.

The lottery, for example, is preferably performed electronically using a random function in view of cost and time taken for the lottery. However, open lottery and mechanical lottery may also be used for fair lottery.

In addition, although the result may be notified after a private lottery is conducted by a reliable agency, the cost and the time required are large. Therefore, if the lottery process is performed using, for example, a public mechanical lottery system (home lottery lottery system or lotto lottery system), a fair lottery can be achieved. At this time, it should be noted that each unit should be 0 to 9 for a fair winning probability.

Hereinafter, an example of such a mechanical lottery method will be described.

For example, if you select 5 of the 532 eligible entries, clicking on the banner advertisement will prompt the participant to choose a lottery number from 0 to 999. Becomes a lot number. At this time, if the selected number is already used, it is encouraged to select another number. If the remaining unused number is enough to be displayed on the screen, the participant can select the lottery number by displaying all the unused numbers. In this way, the selected numbers are stored in the banner advertisement computer 3 to be utilized at the time of drawing.

In this way, if all 532 players place a bet, they will draw in a mechanical manner on a specific day and the drawing process will be relayed through the internet. In addition, if each participant is provided with information on the list of selected numbers stored in the banner advertisement computer 3 in advance through the Internet, the participant can watch the list and watch the drawing process relayed on the Internet. do.

In this mechanical draw process, you select one from 0 to 9 for each unit, and make a winning number by combining the numbers selected in each unit. For example, if the winning number is 657, and the numbers stored in the banner advertisement computer 3 do not have this 657 number, the winning number 657 is invalidated and the drawing is executed again. If 450 comes out and this number is among the numbers stored in the burner computer 3, this number becomes the true winning number. This process will continue to draw 5 true winning numbers. At this time, in order to improve the fairness, the process of matching the printed list and the drawn number by printing the numbers stored in the burner computer 3 before the start of the drawing in advance is more reliable. .

Although the above description has been made of a case of advertising a banner for real prizes, this technique lends low interest or interest-free loans to intangible prizes, for example, in the case of enrollment, which allows the winner to take free or low tuition This may also be the case with financial instruments that offer a high interest rate or deposit at a high interest rate.

In addition, in the above embodiment, the sales agent described as a consignment sales commission received by the seller, but the sales agent may directly sell to the seller to buy a margin. In this case, since the seller is the same as the sales agent, the winner receives the prize from the sales agent.

With the above configuration, sellers can be urged to purchase, sales agents can advertise on various sites, and if a sale is made, a certain percentage of profits are generated. There are advantages to it.

Claims (15)

A computer apparatus for banner advertisement for advertisement of a lottery product on the Internet, A memory device for updating and storing a current number of participants who can reflect the number of bets for the product; Whenever the particular site is opened, data about the updated current number of participants can be displayed each time the specific site is opened so that the updated current number of eligible participants can be displayed in the banner advertisement every time the corresponding banner advertisement is displayed on a specific site. A transmission device for transmitting to the network; And a lottery and winner processing device for processing to deliver the prize to the winner according to the result of the lottery when the current number of eligible participants becomes zero. The apparatus of claim 1, wherein the drawing and the winner processing apparatus processes the winning winner if the selected number is selected from among the selectable numbers displayed on the screen during the betting. . The computer apparatus according to claim 1 or 2, wherein the lottery uses a mechanical lottery system relayed over the Internet. 3. The computer apparatus according to claim 1 or 2, wherein the storage device further stores data relating to a phrase and a photo for promoting the product. The computer apparatus according to claim 1 or 2, wherein the product is an actual product. The computer apparatus according to claim 1 or 2, wherein the product is a financial product. 3. The computer apparatus according to claim 1 or 2, further comprising a remittance processing apparatus for deducting a consignment fee for selling goods and remitting a price to a sales client. A method of processing a computer apparatus for banner advertisement for advertisement of a lottery product on the Internet, Updating and storing the current number of eligible participants by reflecting the number of bets for the product; Whenever the particular site is opened, data about the updated current number of participants can be displayed each time the specific site is opened so that the updated current number of eligible participants can be displayed in the banner advertisement every time the corresponding banner advertisement is displayed on a specific site. Transmitting to; And a lottery and a winner processing step of processing for delivering the prize to the winner according to the result of the lottery when the current number of eligible participants becomes zero. The computer apparatus of claim 8, wherein the processing of the lottery and the winner comprises processing the winning winner if the lottery number is included in specific numbers selected from the selectable numbers displayed on the screen during the betting. Treatment method. 10. The processing method according to claim 8 or 9, wherein the storing step further stores data relating to the phrases and photographs for promoting the goods. 10. The method of claim 8 or 9, wherein the product is a real product. The method according to claim 8 or 9, wherein the product is a financial product. 10. The method according to claim 8 or 9, further comprising a remittance processing step of subtracting a consignment fee for selling goods and remitting a price to a sales client. A computer apparatus for displaying a banner advertisement for advertisement of a raffle prize product on the Internet on a screen of a user computer, Receiving apparatus for receiving the updated data about the current number of possible participants every time a particular site is opened from the computer for the banner advertisement; And a display device for processing the updated current number of participants to be displayed in the banner advertisement whenever the corresponding banner advertisement of the specific site is displayed on the screen. A processing method of a computer device for displaying a banner advertisement for advertisement of a raffle prize product on the Internet on a screen of a user computer, Receiving the updated data about the current number of participants every time a specific site is opened from the computer for the banner advertisement; And displaying the updated current number of eligible participants in the banner advertisement whenever the corresponding banner advertisement of the specific site is displayed on the screen.