KR20040073839A - Advertising method using base of internet files and program recording media about it be readable by the computer - Google Patents
Advertising method using base of internet files and program recording media about it be readable by the computer Download PDFInfo
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- KR20040073839A KR20040073839A KR1020030009577A KR20030009577A KR20040073839A KR 20040073839 A KR20040073839 A KR 20040073839A KR 1020030009577 A KR1020030009577 A KR 1020030009577A KR 20030009577 A KR20030009577 A KR 20030009577A KR 20040073839 A KR20040073839 A KR 20040073839A
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- 238000000034 method Methods 0.000 title claims abstract description 16
- 230000001419 dependent effect Effects 0.000 claims 1
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- 239000012141 concentrate Substances 0.000 abstract 1
- 230000005540 biological transmission Effects 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- 239000002131 composite material Substances 0.000 description 1
- 230000001939 inductive effect Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
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Abstract
Description
단순 배너는 관심을 불러일으키는데 한계가 있고, 나타났다 사라지는 광고는 잠시간의 관심을 불러일으키기는 하지만 사용자의 시선을 광고에 지속적으로 집중시켜둘 수가 없다. 또한 인터넷에서는 단순히 소비자에게 회사나, 인터넷 주소나, 로고나 이미지, 기타 심볼 등 상징적인 것을 지속적으로 전달할 수 있는 방법이 없는 실정이다. 반드시 사용자가 주의를 집중해야만 광고 효과가 나타나는 광고가 대부분이라 광고 효과가 떨어지며, 도로상의 회사나 제품 이미지 광고보다도 이미지 각인에 효과가 떨어지는 실정이다 본 발명은 이런 단점을 보완해서 복잡한 내용의 광고보다 내용면에서는 양이 부족하지만, 지속적으로 회사의 이름이나 이미지나 로고나 심벌 등 상징과 간단한 문구가 들어간 각인을 위한 광고 및 인터넷 주소를 지속적으로 알리는데 주안점을 둔 인터넷 광고 방법에 관한 것이다.A simple banner has a limit in inducing interest, and an advertisement that appears and disappears induces interest for a while, but the user's attention cannot be continuously focused on the advertisement. In addition, the Internet simply does not have a way to continuously convey symbolic things such as companies, Internet addresses, logos, images, and other symbols to consumers. Advertisement is less effective because most of the ads appear only when the user pays attention to the advertising effect, and the effect is less effective in the image stamp than the company or product image advertisement on the road. In terms of quantity, it is about Internet advertising methods that focus on continuously advertising and internet addresses for stamping with symbols and simple phrases such as company names, images, logos or symbols.
사용자로 하여금 회사의 이름, 인터넷 주소, 로고, 이미지, 심벌 등 상징이나 간단한 광고 카피 등으로 확실하고 지속적인 각인을 일으킬 수 있는 광고 방법을 개발하기 위해 인터넷에서 문서 등 사용자가 열람할 수 있는 파일의 바탕 화면을 지속적 광고가 가능한 공간으로 활용하는 방법을 개시하는 것을 본 발명의 목적으로 한다.The basis of files that users can browse, such as documents on the Internet, in order to develop advertising methods that enable users to make sure that the company's name, internet address, logo, image, symbol, etc., can be reliably and continuously imprinted. Disclosure of Invention It is an object of the present invention to disclose a method of using a screen as a space for continuous advertisement.
인터넷 접속 장치, 통신 장치, 디스플레이 장치,입력 장치가 있는 사용자 컴퓨터 단말기와 인터넷을 통해 문서 형식의 자료, 기사, 공지 사항, Q&A 의 답변, FAQ 등이나 이미지 파일 등 운영자가 작성하고 사용자가 열람할 수 있는 여하한 파일을 작성해서 저장하거나 게시판 업로드 파일, Q&A의 질문, 글모음의 업로드시키는 문서 파일 등이나 이미지 파일 등 사용자가 작성하고 서버에 업로드시켰다가 사용자가 열람할 수 있는 여하한 형태의 파일을 저장하고 있다가 사용자 컴퓨터로 전송하며, 광고주부터 받은, 또는 광고주의 의뢰로 제작한 광고 내용을 저장하고 있다가 사용자 컴퓨터로 전송하는 서버와, 서버를 운영하고 광고주와 광고 협약을 맺는 등 연계되어 있는 인터넷 사이트로 구성된 시스템에서,User computer terminal with Internet access device, communication device, display device, input device, and user can create and view documents, documents, articles, announcements, Q & A answers, FAQs, or image files via the Internet. Create and save any file, upload a bulletin board upload file, Q & A questionnaire, document file for uploading an article or image file, and upload the file to the server for viewing. It stores and transmits the data to the user's computer and stores the advertisement contents received from the advertiser or made by the advertiser's request and sends it to the user's computer. In a system of Internet sites,
먼저 인터넷 사이트에서는 광고주와의 협약에 의해 자체적으로 제작하거나, 광고주로부터 받은 광고 내용을 서버에 저장한다. 광고 내용은 본 발명의 목적에 부합되게 간단한 내용으로 구성한다. 광고가 디스플레이되는 모양을 기업의 이름이나 인터넷 주소, 로고나 이미지, 심벌 등을 단독으로, 또는 간단한 광고 카피와 함께 구성된 형식으로 저장한다. 또는 기업의 이름이나 인터넷 주소, 로고나 이미지, 심벌 등을 문자의 폰트 크기보다 작거나 크게 구성해서 계속적으로 반복되는 형식을 작성한다.First of all, an internet site may produce its own contents by an agreement with an advertiser or store advertisement contents received from an advertiser in a server. The advertising content is composed of simple content in accordance with the purpose of the present invention. The appearance of the advertisement is stored in the form of a company name, internet address, logo, image, symbol, etc. alone or in combination with a simple copy of the advertisement. Or, create a repeating format that includes a company's name, Internet address, logo, image, or symbol that is smaller or larger than the font size of the text.
이렇게 작성된 광고 내용은 문서 형식의 파일에 합성했을 때 문서가 잘 보이며 광고 내용은 배경에 흐리게 나타나도록 미리 구성해놓는다.The content of the advertisement is pre-configured so that the document can be seen well when synthesized in the file of the document format and the advertisement content is blurred in the background.
서버에서는 이렇게 작성된 광고 내용의 이미지를, 서버 운영자 측에서 사용자 컴퓨터로 전송하는 문서 형식의 파일(기사, 자료, 공지 사항, FAQ의 답변, Q&A의 답변 등)이나 이미지 파일 등 여하한 파일과 사용자 측에서 서버에 업로드시켰다가 사용자가 열람해볼 수 있도록 작성한 문서 형식의 파일(Q&A의 질문, 게시판에 작성한 문서, 기타 글모음 등에 작성한 문서 등)이나 이미지 파일 등 여하한 파일과 미리 합성해두었다가 전송하거나, 사용자가 컴퓨터 단말기의 입력 장치를 이용해서 열람을 명령할 경우 문서나 이미지 등 열람하려는 파일과 광고 내용이 담긴 파일을 그때그때 합성해서 전송하며, 사용자가 해당 파일을 열람할 때에 합성된 모양으로 사용자 컴퓨터의 디스플레이 화면에 디스플레이되도록 한다.On the server, any files such as image files (articles, materials, announcements, answers to FAQs, Q & A answers), or image files are sent to the user's computer from the server operator. Upload the file to the server in the form of a file (such as Q & A questions, bulletin boards, documents, etc.) or image files that you have created for the user to view, and pre-composite with any other file, When the user commands the reading using the input device of the computer terminal, a file including the document or the image to be read and the advertisement content is then synthesized and transmitted, and when the user reads the file, the user's computer is synthesized. To be displayed on the display screen.
이를 위해 서버에서 두 가지 파일을 이미지 파일로 변환해서 전송하고 저장하거나 문서 형식 파일로 변환해서 전송하고 저장하거나, 이와 별도로 두 가지 파일을 결합할 수 있는 형식의 파일 형성 프로그램과 파일 저장 프로그램을 미리 구성해놓는다.To this end, the server preconfigures a file forming program and a file storage program in which two files can be converted into image files for transmission and storage, or converted to document format files for transmission and storage, or a combination of the two files separately. Do it.
본 발명은 PDA나 핸드폰으로 무선 인터넷 접속 장치를 통해 무선으로 인터넷에 접속하는 경우 PDA기기나 핸드폰 단말기로 할 수 있다.The present invention can be a PDA device or a mobile phone terminal when wirelessly accessing the Internet through a wireless Internet access device using a PDA or a mobile phone.
본 발명으로 사용자가 문서 형식의 파일을 열람하는 경우 지속적으로 바탕에 흐리게 디스플레이되고 있는 광고 내용을 보게 되므로, 회사의 이름, 인터넷 주소, 로고, 이미지, 심벌 등 상징이나 간단한 광고 카피 등 광고주가 지속적으로 사용자에게 인식시키길 원하는 간단하면서 함축적인 광고 내용을 효과적으로 사용자에게 전달할 수 있고, 현재의 인터넷 광고가 관행적으로 인터넷 업체나 사업에 집중해 있었던 것과 달리, 일반 오프라인의 회사나 제품 등에 보다 쉽게 적용될 수 있다.In the present invention, when a user browses a document type file, the user continuously sees a blurred advertisement content displayed on the background, so that the advertiser continuously includes a company name, an internet address, a logo, an image, a symbol such as a symbol or a simple advertisement copy. It can effectively deliver simple and implicit advertising content that users want to recognize, and can be applied more easily to general offline companies or products, unlike current Internet advertising, which is conventionally focused on Internet companies or businesses. .
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KR1020030009577A KR20040073839A (en) | 2003-02-15 | 2003-02-15 | Advertising method using base of internet files and program recording media about it be readable by the computer |
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KR1020030009577A KR20040073839A (en) | 2003-02-15 | 2003-02-15 | Advertising method using base of internet files and program recording media about it be readable by the computer |
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Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR100763133B1 (en) * | 2006-02-07 | 2007-10-02 | 에스케이 텔레콤주식회사 | Method and system for providing advertisement by using skin in mobile terminal |
KR101384807B1 (en) * | 2012-04-27 | 2014-04-14 | 정유리 | Apparatus for manufacturing display medium and advertisement method |
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2003
- 2003-02-15 KR KR1020030009577A patent/KR20040073839A/en not_active Application Discontinuation
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR100763133B1 (en) * | 2006-02-07 | 2007-10-02 | 에스케이 텔레콤주식회사 | Method and system for providing advertisement by using skin in mobile terminal |
KR101384807B1 (en) * | 2012-04-27 | 2014-04-14 | 정유리 | Apparatus for manufacturing display medium and advertisement method |
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