KR20040062707A

KR20040062707A - Advertising method with replacing role of user in advertisement using handphone

Info

Publication number: KR20040062707A
Application number: KR20030000204A
Authority: KR
Inventors: 김철원
Original assignee: 김철원
Priority date: 2003-01-03
Filing date: 2003-01-03
Publication date: 2004-07-09

Abstract

PURPOSE: A method for rewarding a user for his/her acting as an agency for advertisement in a mobile phone is provided to increase advertisement effect by utilizing a user as an advertisement transmitter. CONSTITUTION: A server of a mobile phone company has a database for members and video advertisement, advertisement graphic, voice advertisement or an advertisement avatar received from an advertiser company, and includes a unit for transmitting them to an originator or a program for connecting a user and the advertisement company. The server of the mobile phone company includes also a system for confirming a recipient with whom the originator wants to make call communication at the same time or right after a call is originated, connecting the call through a repeater and a base station, and transmitting stored advertisement contents to a mobile phone of a recipient. The mobile phone of the user includes a unit for making a phone call to the server of the mobile phone company in order to express an intention for an advertisement, setting advertisement content, and transmitting it to the server. The mobile phone of the user also includes a unit for displaying advertisement contents such as an advertisement image, voice advertisement or simple advertisement graphic.

Description

Advertising method with replacing role of user in advertisement using handphone}

핸드폰에서의 광고는 사용자의 외면을 받기 쉬우며, 광고를 보는데 대해 보상받는 방법은 사용자의 동기를 자극하기는 하나 광고 효과면에서는 보상에 대한 관심으로 보상 정도에 따라 관심을 보일 뿐, 광고 자체에 대한 관심도의 향상을 이루기가 힘들어 충분한 광고 효과를 거두기가 어렵다. 본 발명은 이런 단점을 보완한, 핸드폰에서 사용자가 광고 대행을 하고 보상을 받는 방법에 관한 것이다.Advertisement on the mobile phone is easy to be ignored by the user, and the method of being rewarded for watching the advertisement stimulates the user's motivation, but in terms of the advertisement effect, the advertisement is only interested according to the degree of compensation. It is difficult to achieve sufficient advertising effects because it is difficult to improve interest. The present invention relates to a method for the user to act on behalf of the mobile phone to compensate for this disadvantage.

사용자가 핸드폰 회사와 직접, 또는 핸드폰 회사의 중개로 광고주 회사와 약정을 해서 광고 대행을 하기로 하고 사용자가 발신하는 전화를 수신하는 사람들 핸드폰에 광고가 나타나게 한다. 이를 위해 핸드폰 회사의 서버에서는 발신자를 확인하고 통화를 원하는 수신자를 동시에 확인해서 저장된 광고 내용을 수신자의 핸드폰으로 전송할 수 있는 장치가 필요하다. 이를 통해 전송된 광고가 수신자의 핸드폰에 표시되게 함으로써 수신자가 노출되기를 의도하지 않은 광고에 노출되게 하고, 사용자를 광고의 관람자가 아니라 광고 전달자로 활용함으로써 광고 효과를 배가한다.A user contracts with an advertiser's company directly with a cell phone company or through an intermediary of a cell phone company. To do this, the server of the mobile phone company needs a device that can check the caller, simultaneously check the recipient to call and send the stored advertising content to the receiver's mobile phone. Through this, the transmitted advertisement is displayed on the receiver's mobile phone so that the receiver is exposed to the advertisement that the receiver does not intend to be exposed, and the effect of the advertisement is doubled by utilizing the user as the advertisement delivery person rather than the viewer of the advertisement.

도면 1은 각 구성 요소간의 상관 관계를 나타내는 것이다.Figure 1 shows the correlation between the components.

핸드폰 회사의 서버에는 회원에 대한 데이터베이스가 있고, 미리 직접, 또는 광고주 회사와 약정에 의해 만들거나 광고주 회사로부터 받은 동화상 광고, 광고 그래픽, 음성 광고, 광고 아바타 등이 내장되어 있고 이를 발신자에게 전송할 수 있는 장치가 있거나 사용자와 광고 회사를 연결시킬 수 있는 프로그램이 내장되어있다. 또한 발신자가 통화하고자 하는 수신자를 발신과 동시에, 또는 발신 직후 서버에서 확인해서 중계기와 기지국을 통해 연결하고 저장되어 있는 광고 내용을 수신자의 핸드폰으로 전송할 수 있는 시스템이 있다. 사용자 핸드폰에는 핸드폰 회사의 서버에 전화해서 광고 의사 표시를 하고, 광고 내용을 정하고, 이를 서버로 전송할 수 있는 장치가 있고, 핸드폰 회사를 통해 다른 사람의 핸드폰과 연결하고, 광고 내용을 수신할 수 있는 장치가 있고, 광고 화면을 나타나게 하거나 음성 광고를 나타나게 하거나 간단한 광고 그래픽을 디스플레이할 수 있는 등, 광고 내용을 디스플레이할 수 있는 장치를 지니고 있다.The mobile phone company's server has a database of members, and has built-in video ads, advertising graphics, voice ads, and advertising avatars that can be sent to the caller in advance or directly from the advertiser company or agreement. There is a device or built-in program that can connect the user with the advertising company. In addition, there is a system that allows a caller to check the receiver to be called at the same time or immediately after the call, connected to the server through the repeater and the base station, and transmit the stored advertising content to the receiver's mobile phone. The user's mobile phone has a device that can call the mobile phone company's server to display the advertisement intention, set up the advertising content, send it to the server, connect with other's mobile phone through the mobile phone company, and receive the advertising content. There is a device, and a device capable of displaying advertisement content, such as displaying an advertisement screen, displaying a voice advertisement, or displaying a simple advertisement graphic.

사용자는 핸드폰 회사의 대표번호에 접속을 하고 서버의 데이터베이스나 광고주 회사의 서버와 연결해서 광고 대행을 하기로 약정하고 이 내용은 서버에 저장된다. 사용자는 광고 화면, 광고 아바타, 음성 광고 등 광고 방법을 선정한다. 발신자가 전화를 걸면 핸드폰 회사의 중앙 서버를 통해 수신자의 핸드폰에는 발신음이 울리는 동안에 광고 아바타가 뜨거나, 광고 화면이 나오거나, 음성으로 광고 방송이 나간다. 또는 “ XX 회사에서 A님께 B 님의 전화가 왔음을 알려드립니다.”하는 식이나 “A님으로부터 전화가 왔습니다. XX 회사에서 보내드립니다” 는 식의 간단한 멘트가 들리거나 화면에 나타나게 하거나, 메시지가 와있을 때 메시지 왔음을 알리는 신호음을 위와 같은 멘트로 바꾸거나, 메시지 열람하거나 닫을 때 광고 멘트를 붙이거나 발신음 자체를 광고 방송으로 대체하는 등, 여하한 방법으로 광고를 수신자의 핸드폰에 전송한다.The user promises to connect to the mobile phone company's representative number and connect with the database of the server or the server of the advertiser's company to perform the advertisement, and the contents are stored in the server. The user selects an advertisement method such as an advertisement screen, an advertisement avatar, and a voice advertisement. When the caller makes a call, the mobile phone company's central server makes the callee's mobile phone come with an ad avatar, an ad screen, or a commercial broadcast by voice. Or “The company XX will inform you that B has been called.” Or “A has been called. XX Company will send you a message, ”or you can hear a simple comment on the screen, change the beep to indicate that the message is coming when the message is there, add a comment when viewing or closing the message, or change the dial tone itself. The advertisement is sent to the receiver's mobile phone in some way, such as by replacing it with a commercial.

사용자는 광고를 나간 후에 일정 기간, 광고 횟수, 광고 종류와 방법 등 일정한 기준에 의해 광고주 회사 또는 핸드폰 회사로부터 정해진 보상을 받는데 핸드폰 결제 금액 감액이나 포인트, 무료 아바타 제공, 아바타 소품 제공, 경품권 등 여하한 방법으로 보상을 받는다.After leaving the advertisement, the user receives a certain amount of compensation from the advertiser company or the mobile phone company based on certain criteria such as the period of time, the number of advertisements, the type and method of the advertisement, etc. Rewarded in a way.

본 발명으로 광고주 회사 입장에서는 핸드폰을 통한 광고가 활성화되어 제품 등 홍보와 매출 증대에 도움이 되며, 사용자에게는 보상이 주어져 경제적 이익이 생기며, 핸드폰 회사로서는 광고에 많은 참여자가 참석할수록 통화 요금 증대로 인한 수입의 증가가 생겨나고, 보상이 핸드폰 회사에서 제공할 수 있는 무료 아바타 같은 것일 경우, 광고주 회사로부터 받는 광고 요금의 수입이 부가적으로 생기고, 사용자에게 부여하는 보상을 핸드폰 요금 결제 같은 방식으로 할 경우 핸드폰 사용이 더욱 활성화될 것이므로 이익이 더욱 증가한다.In the present invention, the advertiser company's advertising is activated through the mobile phone to help promote the product and increase sales, the user is rewarded economic benefits, and as a mobile phone company attended by many participants in the advertising due to increased call charges When income increases, rewards are like free avatars that can be provided by a mobile phone company, additional advertising charges from advertisers are generated, and rewards to users are paid in the same way as mobile phone bill payment. Profit increases further as mobile phone use will become more active.

Claims

The mobile phone company's server has a database of members, and has built-in video ads, advertising graphics, voice ads, and advertising avatars that can be sent to the caller in advance or directly from the advertiser company or agreement. There is a device or built-in program that can connect the user with the advertising company. In addition, there is a system that allows a caller to check the receiver to be called at the same time or immediately after the call, connected to the server through the repeater and the base station, and transmit the stored advertising content to the receiver's mobile phone. The user's mobile phone has a device that can call the mobile phone company's server to view the advertising content, display the advertising intention, set the advertising content, and send it to the server. There is a device capable of receiving advertising, and has a device capable of displaying advertisement content, such as displaying an advertisement screen, displaying a voice advertisement, or displaying a simple advertisement graphic.

Step 1, where the user communicates with the advertiser's company through the intermediary of the mobile phone company or the mobile phone company and indicates their intention to participate in the advertisement;

Two steps to inform the user of the content of the advertisement and the advertiser's company stored on the server of the mobile phone company or the server of the advertiser company;

Three steps for users to make choices and make commitments

Step 4 in which users call other users,

5 steps to show ads on the recipient's phone with video or voice

In this regard, the present invention relates to a method in which a user acts as an advertisement and receives a reward in a mobile phone, wherein the user who is the sender is rewarded in six steps.