KR20040047237A - Apparatus for sending information through a mobile and method for sending thereof - Google Patents

Abstract

PURPOSE: A system and a method for sending information through a mobile phone are provided to allow an information provider to effectively transmit information at a low cost and a client to selectively receive useful information. CONSTITUTION: An information provider makes database for client information(500). The information provider generates information to be transmitted to clients(502). The information provider sends the generated information to a transmission server system of an information sending service agent(504). The information sending service agent sends the received information to an information center of a mobile communication provider(506). The mobile communication provider sends the information received from the information sending service agent to selected clients(508). The information provider inspects clients' reaction to the information(510). The information provider makes database according to reaction of the clients(512).

Description

Information sending system through mobile and its sending method {APPARATUS FOR SENDING INFORMATION THROUGH A MOBILE AND METHOD FOR SENDING THEREOF}

The present invention relates to a system for sending information through a mobile device and a method for sending the same. More particularly, the present invention relates to an information sending system and a method for sending the same through an information sending service agency.

Modern society is overflowing with various advertisements, even in the age of advertising flood, and modern people are exposed to dozens or even hundreds of advertisements a day. Therefore, advertisers are mobilizing various means and methods to enhance their advertising effect compared to other advertisements. Conventional advertising methods include outdoor advertising towers or railways, including four media such as TV, radio, newspapers and magazines. Advertising methods using public transportation such as subways and buses have been used. However, these advertising methods are a method for targeting an unspecified number, and the material damages caused by the discarded advertisement leaflets cannot be ignored and have a disadvantage in that a large advertising effect is not obtained compared to the required advertising cost.

As a solution to this problem, an advertisement technology using various communication means such as online advertisement such as website banner advertisement using internet or new midi advertisement such as cable TV, satellite broadcasting and web broadcasting has been applied. However, this method of advertising using the Internet is not attracting the attention of consumers because many competitors supply in a similar pattern. In addition, the advertisement method using the Internet is also a passive advertisement method in which the customer should pay attention to the advertisement effect, and does not obtain a great effect from the customers compared to the investment cost.

Meanwhile, as mobiles (cellular phones, PDAs, etc.) are widely used, information sending services that use the Internet to send information including short messages (text), ringtones, characters, and videos to the mobiles of the customers have recently been actively utilized. It is becoming. The information sending service refers to a service for sending a relatively short message or various information prepared by an individual or a company to the mobile phone regardless of whether a mobile phone subscriber calls through the Internet network.

In using this information sending service, information transmission between individuals can be done without establishing a separate leased line, but in order to send a large amount of information to customers (consumers) at the company level for the purpose of advertising, the mobile carrier side There is a problem in that a high leased line fee is to be paid because an independent information sending system must be established by contracting a separate lease line with a. However, there is a concern that paying expensive leased line charges will give customers a bad impression of "unnecessary spam" by sending out advertising information without considering gender, age, region, hobbies and lifestyle of customers. have.

Accordingly, there is an urgent need in the art for an improved information delivery system that can more efficiently send various information including advertisement information.

Accordingly, an object of the present invention is to provide an information sending system and a method of sending the information, so that the information holder can send information more efficiently and at a lower cost, and the customer side can selectively receive information that is beneficial to them. have.

Another object of the present invention is to provide an information sending system and its sending method in consideration of personal characteristics for each customer.

Another object of the present invention is to provide an information sending system and a method of sending the same, which can further increase the loyalty of customers.

Another object of the present invention is to provide an information sending system and a method of sending the same, which enable more efficient management of customers and attract new customers.

In order to achieve the above objects, the present invention provides an information sending system for sending information including advertisements or general information to a mobile side such as a mobile phone or a PDA (PDA): having a database of basic information of customers, An information holding company which analyzes characteristics of each customer based on the basic information of the customers stored in the database, selects customers to receive the information in advance, and distributes the information through the mobile of the customers; An information sending service agent which is delegated from the information holding company to send information to the selected customer so that the information can be selectively sent according to the characteristics of the customer; It provides a information dispatch system comprising a telecommunications company that leases a dedicated line to the information sending service agency side, and sends the information transmitted from the information sending service agency side to the mobile of the specified customers.

In addition, in order to achieve the above object, the present invention provides a method for sending information including advertisements or general information to a mobile side, such as a mobile phone or PDA (PDA): generating information including advertising or general information Building a database of basic information of its customers at the information holding company that intends to distribute it through the mobile of the customers; Generating information for sending to the customers at the information holding company side; Analyzing characteristics of each customer according to basic information of customers stored in the database, and selecting a customer to receive the information according to the analysis result; Transmitting the generated information from the information holding company side to the sending server system of the information sending service agent company; Transmitting the information to a mobile communication company so that the information can be sent to the selected customers at the information dispatch service agency; The mobile telecommunications company provides an information sending method comprising the step of sending the information to the hair date of the selected customers.

1 is a conceptual diagram of an information sending system according to a preferred embodiment of the present invention.

2 is a schematic block diagram of an information sending system according to the present invention.

FIG. 3 is a more detailed system configuration diagram of the information server built on the information dispatch service agency and the information dispatch package built on the information holding company shown in FIG. 2.

4A 4B 4C 4D illustrate exemplary sentences of information sent according to customer-specific characteristics.

5 shows an example sentence of information sent in a time zone requested by a customer.

6 is a flow chart for explaining the overall method of sending according to the information sending system according to a preferred embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

100: information holding company 200: information sending service agency

300: carrier 400: customer (mobile)

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the present embodiment, for convenience of explanation, it holds a variety of information including advertising, general companies, card companies, banking sector, Internet commerce site, e-mail notification companies, securities sector, government offices, information service companies, Melody / Picture Download Service Providers, Department Stores, Schools, Elections & Political Marketing, Financial Services, Leisure & Sports, Religion, Medical Services Providers, Media, Shipping & Distributors, Security Companies, Transportation Services, Culture & Companies related to the art field are referred to as "information holding companies", and individuals and organizations that receive information from the "information holding companies" are called "customers", and delegated information dispatch services from the "information holding companies". A company that acts as a service for receiving and dispatching to a "customer" side is called an "information dispatch service agent."

1 is a conceptual diagram of an information sending system according to a preferred embodiment of the present invention.

Referring to the drawings, the information holding company 100, the information sending service agency 200 and the mobile communication company 300, a plurality of customers are registered as a member is organically combined with each other. The information holding company (100) side through the information sending service agency (200) through the system for sending information to the customer 400 (110), CRM analyzer 118, information sending package 104, information The sending unit 106 is constructed. Here, the DB 110 stores basic information of customers (gender, age, region, hobby, occupation, lifestyle, etc.), and the CRM analyzer 118 stores the customers stored in the customer DB 110. Analyze the characteristics of each customer based on basic information.

The information sending service agency 200 has an advertisement analyzer 232, a DB 220, and an information sending system 206.

When the information holding company 100 wants to send information to the customers 400, the information sending system 206 of the information sending service agency 200 sends the information to the information holding company 100. The information is received from the unit 106 and sent to the information center 302 of the mobile communication company 300 side. The information sent to the information center 302 is then sent individually to the mobile 402 of the customers 400. At this time, the information sent to the customer 400 is sent according to the customer-specific characteristics analyzed by the CRM analyzer 118. In addition, the customer 400 may pre-specify information about the information he / she wants in advance or designate a time to receive the information in advance and receive only the information he / she wants at the time he / she wants.

According to the information sending system, the information holding company 100 delegates the information sending business to the information sending service agency 200, so that the efficient information sending business can be realized, and the customer management ability can be greatly improved. do.

The information holding company 100 pays a service fee, a system selling cost, and a technical support fee according to the information sending service to the information sending service agency 200. In addition, the information sending service agency 200 pays the call fee, service fee, leased line rent according to the information sending to the mobile communication company 300 side. In addition, the customer 400 can receive the information he / she wants at the time he / she wants, thereby eliminating the hassle of checking unnecessary messages and obtaining various information receiving opportunities according to the CRM analysis results. have. In addition, you can also get a bargain purchase through various event information.

2 is a schematic block diagram of an information sending system according to the present invention.

Referring to the drawings, general companies, card companies, banking sectors, Internet commerce sites, e-mail notification companies, securities sectors, government offices, information service companies, melody / picture download service providers, department stores, schools, election and political marketing sectors, Information bearers (100) and information dispatch services agencies such as financial services companies, leisure and sports, religious and medical service providers, media, shipping and distribution companies, security companies, transportation services, culture and arts related companies The 200 and the mobile communication company 300 are connected to each other through an internet network.

On the information sending service agency 200 side, a WEB / WAB server unit 202, a DB server unit 204, and an information sending system 206 to which GSM and CDMA methods are applied are constructed. This is commonly referred to as 2nd generation, 2.5th generation, and 3rd generation. The information stored in the WEB / WAB server unit 202, the DB server unit 204, and the information sending system 206 is passed through the hub 210, the firewall 212, and the router 214 to the information holding company 100. ) And the mobile carrier 300.

The mobile communication company 300 will send the information transmitted from the information sending service agency 200 side to the customers 400 through the individual leased line.

3, the system configuration of the information sending system 206 built on the information sending service agency 200 shown in FIG. 2 and the information sending package 104 built on the information holding company 100 is shown. This is shown in more detail.

The information sending system 206 is installed and operated by a company having a SP (Service Porvider) contract with the mobile communication company 300, and serves as a relay between the mobile communication company 300 and the information holding company 200. In the present embodiment, a mobile communication provider 300 applying a GSM or CDMA scheme is proposed, and the BNC_Dispatcher_GSM 216 and the BNC_Dispatcher_CDMA 218 read information waiting to be sent from the DB 220 to the mobile communication provider 300. Send and receive the transmission result from the mobile communication company 300 and stores in the DB (220). Meanwhile, another communication method other than the GSM or CDMA method may be applied.

The Admin Web Page (222) performs user management, vendor management, expense management, deposit management, shipment management, and administrator management functions. On the Vendor Web Page (224), user management, expense management, Performs information dispatch management. The user web page 226 performs information dispatch management and user information correction.

The BNC_SendMail 228 reads the mail waiting to be sent from the DB 220 and sends it through the SMTP server, and stores the transmission status in the DB 220. In addition, it is in charge of billing, users, alerts, and various notifications.

The BNC_CPAgent 230 is applied in the case of a socket communication method, receives information from the information holder 100, stores the information in the DB 220, reads the result sent from the DB 220, and reads the result from the information holder ( 100).

The advertisement analyzing unit 232 analyzes the cost effect of the advertisement through the result analysis on the dispatch information. The log analyzer (234) analyzes the log for sending and receiving, and the scheduler (236) allows the scheduler to execute a part that needs to be executed periodically. The monitoring listener (Mornitoring Listener: 238) monitors the dispatch server system and interworks with the warning system (240). The warning system 240 generates an alarm when an error occurs in the dispatch system.

On the other hand, the information sending system 206 can be linked to the original sending system of the information holding company 100 side.

Next, the system configuration of the information sending package 104 built on the information holding company 100 will be described in detail. The information sending package 104 is a system for sending to a plurality of customers who want to receive the information to be delivered, first in the BNC_CPDistatcher (108) to read the information waiting to be sent from the DB (110) of the information sending system 206 Transfers directly to the BNC_CPAgent 230 or the DB 220 of the information dispatch system 206. The BNC_CPAgent 230 of the information sending system 206 or the DB 220 of the information sending system 206 receives the sending result and stores the result of the sending in the DB 110. And, directly access the DB 220 of the information sending system 206 to input and read data, in the case of socket communication also communicates with the BNC_CPAgent 230 of the information sending system 206 to send and receive data do.

Admin Web Page (112) performs user management, group management, shipment management, mail sending management, message management, expense management, deposit management, administrator environment setting functions, and user web page (User Web Page: 114). ) Is responsible for information dispatch management, mail sending, group management, member management, bulletin board, user information modification.

The BNC_SendMail 116 reads the mail waiting to be sent from the DB 110 and sends it through the SMTP server, and stores the transmission status in the DB 110. The CRM analyzer 118 is responsible for custom information service, member and customer management service, target advertisement service, information and mail sending result analysis and effect analysis. The log analyzer 120 analyzes logs for sending and receiving, and the scheduler 122 executes a scheduler that needs to be executed periodically. The monitoring listener (Mornitoring Listener) 124 monitors the information delivery package and is linked with the warning system (126). The warning system 126 generates an alarm when an error occurs in the information sending package.

On the other hand, when the BNC_Dispatcher_GSM 216 and the BNC_Dispatcher_CDMA 218 formed in the information dispatch unit mounted on the information dispatch package unit can operate as a separate independent system, the information dispatch package unit may perform its own function It also works in conjunction with the existing system of the information holder. When the BCN_CPDispatcher 108 is changed to meet the communication regulations of the information dispatch server system of another company, the BCN_CPDispatcher 108 may operate without the information dispatch server system, and information exchange between the information dispatch package unit and the information dispatch unit is defined as BNC_PACKET_LAYOUT. Will follow.

Through the information sending system as described above, by sending information of the information holding company 100 in a more efficient manner in accordance with the characteristics of each customer, it is possible to increase the value of the information. In addition, by selecting only the information desired by the customer and sending it, it is possible to prevent a problem of unnecessary waste of communication resources and to obtain an additional effect of improving customer loyalty.

On the other hand, look at the field to which the information sending system according to the present invention can be applied as follows.

① General companies: Send information necessary for communication between internal employees, order / delivery information, salesperson information delivery, customer management, A / S employee information delivery, and event notification to mobile of employees and customers.

② Card companies: Send information about payment details, limit amount notification, and monthly payment amount notification to customers' mobiles.

③ Banking sector: Information on deposit and withdrawal, balance change information, overdue information, settlement date, contract conclusion guide, conclusion notice, and new product introduction information is sent to customers' mobile.

④ Internet commerce site: Order / delivery real-time information, information to announce a variety of event information is sent to the mobile of customers.

⑤ E-mail Notification: When an e-mail is received at a pre-registered e-mail address, information for notifying the fact is sent to the customers' mobile. In this case, it is possible to quickly check the more important mail.

⑥ Securities sector: Stock change decision, deposit and withdrawal history information, stock balance, change information, delinquency information, contract conclusion guide, conclusion notification, information for introducing new products to customers' mobile.

⑦ government office: Information on payment of utility bills, information for various events will be sent to your mobile.

⑧ Information Service: News, weather, stocks, fortune-telling, employment information, horse racing, racing, racing, such as information for the customer's selected information guide to the customer's mobile.

⑨ Melody, picture download service: The melody selected by the customer is transmitted to the customer's mobile through the information.

As described above, the present invention analyzes the gender, age, region, hobbies, occupation, lifestyle of the customer and sends information in B2B, B2C, and B2G methods according to the characteristics of each customer, rather than randomly sending information as in the related art. By sending, it is possible to increase customer satisfaction and consequently to improve loyalty, so as not to waste communication resources unnecessarily by information abuse without considering the characteristics of the customer. 4A, 4B, 4C, 4D and 4D illustrate exemplary sentences of information sent according to customer-specific characteristics.

First, FIG. 4A shows information related to Valentine's Day targeting 10's and 30's, and FIG. 4B shows information related to prizes targeting ages that can participate in a sweepstakes event. 4C shows information for guiding a giveaway event only for the applicant, and FIG. 4D shows information for guiding information regarding charges such as a card and a mobile phone.

As described above, in the present invention, information is sent according to the characteristics of the customer, and information sent to a specific group as shown in FIG. 4A, and all customers who can participate in a sweepstake as shown in FIG. 4B The information may be divided into information to be sent for information, information to be sent to a specific applicant as shown in FIG. 4C, and information to be sent for general information such as a mobile phone usage fee as shown in FIG. 4D.

On the other hand, as shown in Figure 5, a service for sending information in a time zone requested by the customer may be provided. Referring to the drawings, if the customer wants to receive Valentine's-related information at 10am and 12am, and 3pm and 6pm, we send the Valentine's information in accordance with the time requested by the customer. In addition, information related to various information (culture, art, diet, etc.) according to the customer's lifestyle is sent to the customer's mobile.

6 is a flow chart for explaining the overall method of sending according to the information sending system according to a preferred embodiment of the present invention.

Steps 500, 502 and 504 are for general companies, card companies, banking sectors, Internet commerce sites, e-mail notification companies, securities sectors, public offices, information service companies, melody / picture download service providers, department stores, schools In the field of elections and political marketing, financial services companies, leisure and sports, religion and medical service providers, media, shipping and distribution companies, security companies, transportation services, culture and arts As a process to be performed, first, in step 500, the user is registered as a member to build a customer information DB. In step 502, information to be sent to customers is generated. In operation 504, the generated information is sent to a dispatch server system of an information dispatch service agency. At this time, the customer to send the information is selected by reflecting the results of personal characteristics analysis of the customer analyzed by the CRM analyzer and the customer's request, for example, the desired information and the reception request time. As such, it is possible to provide the best service desired by each customer by knowing in advance about the information reception request time or desired information requested from the customers.

Step 506 is a process performed by the information sending service agency that receives the information from the information holding company side, and transmits the received information to the information center of the mobile communication company.

Step 508 is a process performed by the mobile telecommunication company, and sends the information received from the information sending service agency to the selected customers through its individual communication network.

In step 510, the information holding company examines the response of customers to information sent, such as event participation rate, site visit rate, survey participation rate, and deletion of received information. In operation 512, a DB is constructed according to the response of the customers surveyed in operation 510.

As described above, in the present invention, by sending various types of information such as advertisements to customers through the information sending service agency that establishes the information gateway connected to the personal communication business side by a dedicated line, the information holding company side to send the information While reducing communication costs (saving communication resources), it is possible to send information more effectively and reduce the burden of sending information. In addition, by sending information with high demand for each customer, customers can respond quickly and prepare countermeasures quickly, and can predict potential purchase customers through analysis of customer database. In addition, for customers who have a high possibility of purchasing, various discounts can be provided to attract actual customers, and an efficient customer management system can be established to have a competitive edge over other companies.

In addition, the customer can receive the necessary information by personal information analysis, there is an effect that can receive continuous customer management.

Claims (18)

In an information sending system that sends information, including advertisements or general information, to a mobile side, such as a cell phone or PDA: It has a database of basic information of customers, analyzes the characteristics of each customer based on the basic information of the customers stored in the database to select the customers to receive the information in advance to distribute the information through the mobile of the customers Information holding companies; An information sending service agent which is delegated from the information holding company to send information to the selected customer so that the information can be selectively sent according to the characteristics of the customer; By leasing a leased line to the information sending service agency side, a mobile communication company (2G, 2.5G, 3G GSM and CDMA methods to send the information transmitted from the information sending service agent to the mobile of designated customers Information delivery system). According to claim 1, wherein the information holders are general companies, card companies, banking sector, Internet commerce site, e-mail notification companies, securities sector, government offices, information service companies, melody / picture download service providers, department stores, schools, Information delivery system featuring elections and political marketing, financial services, leisure and sports, religious and medical service providers, media, shipping and distribution, security, transportation services, culture and arts. The information sending system according to claim 1, wherein the customer can receive the information he / she wants at a desired time by designating in advance the information he wants to receive and the time he / she wants to receive. The system of claim 1, wherein the basic information is gender, age, region, hobby, occupation, lifestyle of customers. The information sending system according to claim 1, wherein the information holding company analyzes characteristics of customers using a CRM analyzer. According to claim 1, The information sending service agency side includes a WEB / WAB server unit, a database server unit, the information sending unit that serves as a relay between the mobile carrier and the information holding company, the WEB / WAB server unit, database Information storage system, characterized in that the information stored in the server unit, the information sending unit is shared with the information holding company and mobile communication company through the Internet network. According to claim 6, The information sending unit; BNC_Dispatcher_GSM 216 and BNC_Dispatcher_CDMA 218 which read information waiting to be sent from the database 220 and send it to the mobile telecommunication company 300, receive the transmission result from the mobile telecommunication company 300 and store it in the database 220. Wow, Admin web page 222 that performs user management, vendor management, expense management, deposit management, shipment management, and administrator management functions. A vendor web page 224 that performs user management, cost management, and information dispatch management functions; A user web page 226 for performing information dispatch management and user information correction; BNC_SendMail 228 for reading the information waiting to be sent from the DB 220 and sending it through the SMTP server, and storing the sent result in the database 220; BNC_CPAgent 230 for receiving information from the information holder and storing it in the database 220, reading the results sent from the database 220 and transmitting it to the information holder 100; Advertising analysis unit 232 for analyzing the cost effectiveness of the advertisement through the analysis of the result of the information sent; A log analyzer 234 for analyzing logs for sending and receiving information; A scheduler 236 that executes portions that need to be run periodically, And a monitoring listener (238) linked with the warning system (240) for monitoring the information server and sending an alarm when an abnormality occurs in the system. The information holding company side of claim 1, Reads information waiting to be sent from the database 110 and transfers it directly to the BNC_CPAgent 230 of the information sending system 206 or the database 220 of the information sending system 206, and sends the BNC_CPAgent (of the information sending system 206). 230 or receive the result of the shipment to the database 220 of the information sending system 206 and store in the database 110, and directly access the database 220 of the information sending system 206 to enter and read data, The BNC_CPDistatcher 108 communicating with the BNC_CPAgent 230 of the information sending system 206 and exchanging data; Admin web page 112 that performs user management, group management, shipment management, mail delivery management, message management, expense management, deposit management, administrator environment setting function, User web page 114 in charge of information dispatch management, sending mail, group management, membership management, bulletin board, user information modification, BNC_SendMail 116 for reading the information waiting to be sent from the database 110 and sending it through the SMTP server, and storing the sent result in the database 110; CRM 118 which is responsible for personalized information service, member and customer management service, target advertisement service, information and mail sending result analysis and effect analysis, Log analyzer 120 for analyzing the log for sending and receiving information, and A scheduler 122 for executing a portion that needs to be executed periodically, And an information dispatch package including a monitoring listener (124) linked with the warning system (126) for monitoring the information server and sending an alarm when an error occurs in the system. The information sending system according to claim 6, wherein the information sending unit is interoperable with an independent sending system of an information holding company. 10. The information dispatch system according to claim 8, wherein when the BNC_Dispatcher_GSM (216) and the BNC_Dispatcher_CDMA (218) formed in the information dispatch unit are installed in the information dispatch package unit, the information dispatch system operates as a separate independent system. The information sending system according to claim 8, wherein the information sending package unit performs an independent function or interworks with an existing system of the information holding company. The information dispatch system according to claim 8, wherein the BCN_CPDispatcher (108) is operable without the information dispatch server system when the BCN_CPDispatcher (108) is changed according to the communication regulations of the information dispatch server system of another company. 9. The information dispatch system according to claim 8, wherein the information exchange between the information dispatch package unit and the information dispatch unit follows the definition of BNC_PACKET_LAYOUT. In the information sending method for sending information including advertisements or general information to the mobile side such as a cell phone or PDA: Constructing a database of basic information of the company's customers at an information company that intends to generate information including advertisements or general information and distribute the information through mobile of the customers; Generating information for sending to the customers at the information holding company side; Analyzing characteristics of each customer according to basic information of customers stored in the database, and selecting a customer to receive the information according to the analysis result; Transmitting the generated information from the information holding company side to the sending server system of the information sending service agent company; Transmitting the information to a mobile communication company so that the information can be sent to the selected customers at the information dispatch service agency; The mobile telecommunication company side information sending method comprising the step of sending the information to the hair date of the selected customers. 15. The method of claim 14, wherein the information holders include general companies, card companies, banking sectors, Internet commerce sites, e-mail notification companies, securities sectors, public offices, information service providers, melody / picture download service providers, department stores, schools, A method of sending information characterized by being involved in election and political marketing, financial services companies, leisure and sports, religious and medical service providers, media, shipping and distribution, security companies, transportation services, culture and arts. 15. The method of claim 14, wherein the customer includes specifying information to be received and time to be received in advance. 15. The method of claim 14, wherein the basic information is gender, age, region, hobby, occupation, lifestyle of customers. 15. The method of claim 14, wherein the step of selecting a customer to receive the information is performed according to a characteristic analysis result for each customer using a CRM analyzer.