KR20010094503A - Methods of Sending E-Mail Notice and Managing Internet Advertisement - Google Patents

Abstract

PURPOSE: A method for sending e-mail notice and operating internet advertisement is provided for a notice publisher or server operator to reduce the cost for sending the notice through the e-mail notice attaching the advertisement, and for an advertiser to put the advertisement on the internet very effectively and largely. CONSTITUTION: The receipt/bill forwarding agency(102) sends data including a receipt/bill free forwarding state, a banner-exposed state, and a notice reception state, to a receipt/bill publishing company(101) and an advertiser(110,S13). The receipt/bill forwarding agency asks for the advertisement expenses to the advertiser based on the advertisement posted to the e-mail, and receives the advertisement expenses from the advertiser(S14).

Description

Methods of Sending E-Mail Notice and Managing Internet Advertisement}

The present invention includes a method of sending an e-mail type notice from a server operator's server to a computer of a defendant equipped with a browser through the Internet, and an advertisement relating to a product or a service supplied from an advertiser or configured at the request of the advertiser. The present invention relates to a method of operating an internet advertisement using the bill in the form of an email.

As the number of Internet users is increasing rapidly, various economic activities using the Internet are being activated. The most common of these is commerce through the Internet, or e-commerce, and the other is advertising through the Internet. As of 2000, the number of Internet users is estimated at around 200-250 million globally. According to statistics, more than half of the users are college-educated or higher, with 35% of those earning more than $ 60,000. It appears to have significant purchasing power. Against this backdrop, the Internet advertising market has grown rapidly in a relatively short period of time compared to existing media such as TV, newspapers and magazines, and increased by 112% in 1998, reaching about $ 2 billion.

In the Internet advertising market, the form of advertisement is diversified by 56% of banner advertisements, such as box advertisement, which has reached 90% in the past. In addition, 30% of affiliate advertisements between sites and pop-up advertisements appearing when accessing sites are available. Account for 5% and email-based advertising.

Banner ads are displayed in the form of a box between text information when the site is accessed, and when clicked, more detailed advertisements are displayed or taken to the banner advertiser's website. Affiliate advertisements are usually complementary. Related sites provide links to other sites on their sites. Pop-up ads will have a separate browser that will display the ad content when the site is newly accessed. This type of advertisement does not click a banner or link unless the user has a special interest, and turns off the popup browser. Therefore, the advertising effect as intended by the advertiser is unlikely to appear.

On the other hand, the e-mail method is a mandatory method to periodically send mail containing the advertising content to the mail account of the Internet user. The user opens an e-mail to examine the contents of the advertisement e-mail (sometimes it does not reveal whether the advertisement is an advertisement), thereby exerting the advertisement effect. This method can raise more clicks than other advertising methods in that it must be opened as long as the user who receives the mail wants to know what mail it is. However, as this method can be seen from the fact that it occupies only 1% of the Internet advertising market, it is a form of delivering advertisements to Internet users unilaterally, and thus the users have a sense of rejection.

The present invention interposes an advertisement in an email that must be opened in order for the recipient not to be disadvantaged, such as a bill (bill, receipt, etc.) sent to the Internet user through the Internet in order to improve the disadvantage of the above-described email system.

Currently, various bills, such as invoices and receipts, are sent to customers in the form of postal mail, and recently, a bill has been started to be sent via email. The conventional mail delivery method has a problem that the sender side can not know the information about whether the customer received the bill. However, with the advent of the Internet era, by sending a bill by e-mail and confirming whether or not to receive it, it is possible to know whether or not the bill is received by the bill can be solved. In addition, there is a cost in sending bills by the conventional method such as mail or e-mail, and the shipping cost is borne by the billing and receiving company, whether through a shipping agent service company or by itself.

Judging the above discussion from a business perspective. There are now a number of bills sent to individuals by company. Although the monthly statistics are not known exactly, it can be estimated that more than 50 million bills are sent based on 10 million economically active adults if the number of bills received per month per adult is five. Moreover, considering a small amount of bills and promotional materials not included here, it can be assumed that more than 100 million bills are sent per month.

Up to now, no companies are in charge of sending or issuing bills through the Internet, but there are companies that are in charge of system construction, and such companies are on the rise. Although building a service independently requires a lot of money, such a service effectively reduces costs compared to printing. However, they must have their own operations staff and their networks. However, by doing this series of work, the bill issuer does not have to worry about the costs required. Companies will actively consider introducing these services in order to reduce costs. Quality system upgrades and line upgrades technically support the above services.

As the importance of internet advertising is on the rise, the profits from the increase in advertising are also expected to increase. Companies like Goldbank use e-mail as their main advertising medium, and more and more companies use e-mail as an advertising medium. Every company wants to have a lot of high quality members, which is a stepping stone to the e-commerce and advertising markets.

The bill is a comprehensive advertising medium that is sent to all citizens. By preoccupying the market early and delivering services, you will have a larger number of customers than your competitors, and this will be the biggest weapon you can grow in a short time. Therefore, the company will attempt to operate its own content as the number of shipments increases. Of course, the number of members will increase faster than any other site, and the effect of public relations is also expected to be huge.

In the prior art related to the present invention, the international patent application PCT / GB98 / 01030 (“Message Service”), filed internationally on April 8, 1998 and published internationally on October 22, 1998 (International Publication). No. WO 98/47268).

Referring to FIG. 7, in order to send a message to an Internet user, the messages are first stored in an Internet server 20 accessible by a group of Internet clients 21-32 in which the Internet user operates. The message received by the server 20 includes an information unit and a data unit. The data portion includes at least one identifier that specifies the recipient of the message. In the server 20, the information portion of the message is stored in the first storage in an HTML file, and the URL of the file containing the information portion of the message with the identification of the desired user is stored in the second storage. To show a message to a particular user of one of the clients 21-32, the client automatically requests the server 20 a new message for the user at periodic time intervals. The server retrieves a field in the second store to compile a list of URLs of messages for the user in response to each of these requests. The list is then sent to the client, which requests HTML files for the messages specified on the list. The HTML files are then sent to the client where the messages are displayed.

Another prior art associated with the present invention is the international patent application PCT / US97 / 18633, filed October 15, 1997, published April 30, 1998, on "Communication Addressing System." Publication number WO98 / 18249.

Referring to FIG. 8, an apparatus and method for transmitting and receiving authorized messages from a sender to a receiver within a network uses a channelized address 206 to send a message from the sender to the receiver. The channelized address 206 includes a common address portion 210 that indicates the ID of the recipient in the network and a channel identifier 214 that proves that the message is authorized to be delivered to the recipient.

Another prior art related to the present invention, "Method of Collecting Response Data from Direct Mail Advertising", filed December 23, 1985 and published June 21, 1988 In U.S. Patent No. 4,752,675.

In a method of determining the effectiveness of a public advertisement, each advertisement material to be sent to a particular address is encrypted with a unique identifying barcode symbol prior to transmission. At least some of the material containing the symbol in the advertising material is returned to the sender. The returned symbols are read and the encoded information in the symbols is sent to a computer containing a master file list of the individual symbols associated with the addresses. The information from the returned symbols is compared with the master file list to analyze the effect of the advertisement.

Another prior art related to the present invention, which is filed on June 9, 1993 and issued May 6, 1997, discloses "Automatic Electronic Messaging System with Feedback and Work Management. US Patent No. 5,627,764 for "Flow Administration."

A rule based electronic messaging system with the ability to automatically execute a user's rules under system control without the need for user intervention or waiting, a feedback mechanism that automatically reports the status associated with the processed user. Has System status reporting or feedback can be used for workflow management or routing. The controller utility accesses a user list file with the usernames of all users for messages to be processed automatically and periodically. When accessing the user list file, the user name is selected and the message transfer function of the user copy of the mail is initiated. The controller executes the user's rules on the user's message and processes the message accordingly. Status information is reported and rules are invoked as a function of status reporting. The dedicated rule server may be executed such that feedback information is used for workflow management.

SUMMARY OF THE INVENTION An object of the present invention is to provide a method of sending an e-mail bill that can reduce or at least reduce the cost of sending a bill by sending an e-mail bill containing an advertisement to the defendant.

It is another object of the present invention to provide a method of sending an email notice that can enhance the effect of the advertisement by sending an email notice containing the advertisement to the defendant.

It is still another object of the present invention to provide a method for sending an email notice that can confirm receipt of a notice by sending an email notice and confirming reception thereof.

Another object of the present invention is to send an e-mail bill containing advertisements over the Internet and to bill the advertiser for the cost of issuing a bill, thereby reducing the cost of sending a bill to the bill issuer or server operator, and to the advertiser, an effective and large amount of The purpose of the present invention is to provide a method of operating an Internet advertisement that enables the advertisement to be effective.

1 illustrates one embodiment of the invention relating to the collection and storage of data to be sent;

Figure 2 illustrates one embodiment of the present invention relating to sending and receiving email notices.

Figure 3 is yet another diagram of one embodiment of the present invention relating to sending and receiving e-mail bills.

4 is a diagram illustrating an embodiment of the present invention regarding notification of dispatch details and receipt details of an e-mail bill.

Figure 5 illustrates one embodiment of the present invention relating to a billing and payment system for advertising costs.

Fig. 6 is a diagram showing an embodiment of the present invention regarding the configuration of a web server, a mail server, and a database server.

7 illustrates a group of Internet clients capable of sending a message on or receiving a message from an Internet server according to the prior art.

8 is a diagram of an e-mail address according to the prior art.

In order to achieve the above object, the present invention provides a method of sending a bill in the form of an e-mail via the Internet from the server operator's server to the computer of the defendant with the browser, the details of the claim, receipt or notice to the defendant Storing notice data in the database, the notice data including personally identifying information of the defendant; Storing advertisement data in the database, the advertisement data comprising advertisements relating to goods or services; Forming an email notice including at least one of the announcement data stored in the database and at least one of the advertisement data stored in the database; Sending the email bill to the computer of the defendant via the internet; Receiving, by the server operator's server, the normal shipment confirmation data indicating whether the e-mail bill sent to the computer of the defendant is normally sent; Receiving normal acknowledgment data from the computer of the defendant through the Internet from the computer of the defendant to the server of the server operator indicating whether or not the e-mail bill sent from the defendant's computer has been browsed by the browser; Provides a method of sending an email bill.

In another aspect, the present invention is a bill in the form of an email sent from the server of the server operator to the computer of the defendant, the browser is installed from the server of the server operator to achieve another object of the present invention, supplied from the advertiser or configured by the request of the advertiser A method of operating an Internet advertisement using an email form bill containing advertisements relating to a product or service, wherein the bill data includes details of a claim, receipt or notification of the defendant, and personal identification information of the defendant. Storing the data in a database; Storing advertisement data including the advertisement in the database; Forming an email notice including at least one of the announcement data stored in the database and at least one of the advertisement data stored in the database; Sending the email bill to the computer of the defendant via the internet; Receiving normal shipment confirmation data indicating whether or not the e-mail bill sent to the computer of the defendant has been normally sent to the server of the server operator via the Internet; Receiving normal acknowledgment data from the computer of the defendant through the Internet from the computer of the defendant to the server of the server operator indicating whether the sent out e-mail bill has been browsed by the browser on the computer of the defendant; Storing the normal shipment confirmation data or the normal reception confirmation data in the database; Delivering the normal shipment confirmation data or the normal reception confirmation data stored in the database to the advertiser; It provides a method of operating an Internet advertising comprising the step of receiving payment from the advertiser based on the advertisement data according to a predetermined criterion.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 illustrates one embodiment of the invention relating to the collection and storage of data to be sent. 1, an advertiser 100, a receipt / bill issuing company 101, and a receipt / bill billing agency 102 are shown. Advertiser 100 is a person requesting the inclusion of advertising on the e-mail bill to be sent to the defendant, receipt / bill issuing company 101 is actually a person who issues a bill, such as bills, receipts, agency to send receipts / bills Company 102 is a person who acts for the receipt of bills, such as receipts, bills to be sent to the customer from the receipt / bill issuing company 101. Advertiser 100, receipt / bill issuing company 101 and receipt / bill sending agency 102 may each be one of an individual, a company, a national institution.

The shipping agency 102 receives the advertisement data to be advertised from the advertiser 100 in the form of banner advertisement, affiliate advertisement, pop-up advertisement, etc. (S1). Here, banner advertisements may be displayed in a box form between text information when a user accesses a site, and when a click is performed, a more detailed advertisement may be displayed or moved to an advertiser's website. Sites in can take the form of providing links to other sites on their site, and pop-up ads can take the form of a separate browser showing the ad content upon accessing the site. In the figure, only the banner advertisement is displayed, but the advertisement is not limited thereto and includes all currently available Internet advertisements such as affiliate advertisements and pop-up advertisements. In addition, in the present embodiment, the advertisement data is provided from the advertiser 100, but the advertisement data may be configured by the receipt / bill issuing company 101 or the receipt / bill sending agent 102 at the request of the advertiser 100. It may be.

Thereafter, the advertisement data provided from the advertiser 100 is stored in the advertisement database (S3). The advertisement data is data representing information on a product or service of an advertiser or another person. When storing the advertisement data in the advertisement database, advertisement banners may be stored separately by advertisement companies. In addition, the receipt / billing data provided from the receipt / bill issuing company 101 is stored in the receipt / billing database (S4). Receipt / bill data includes details of the claim, receipt or notice, and personally identifiable information such as the customer's address, social security number, customer number, and credit card number. When storing receipt / billing data in a receipt / billing database, billing / receipt data may be stored separately by issuer. The data to be saved is changed and saved in a form that is easy to send, and the stored data is set to be viewed on an Internet browser (MS Explorer, Netscape, etc.) when sending an email notice. The advertisement database and the billing / receipt database may consist of one database rather than a separate database.

In addition, in the present embodiment, it is assumed that the receipt / bill issuing company 101 and the receipt / bill sending agency 102 is a separate subject, both of which may serve as the latter as the same subject.

2 is a diagram illustrating an embodiment of the present invention regarding the sending and receiving of an e-mail bill. 2 shows a receipt / billing agency 102 and a customer 103 receiving an email bill.

Receipt / billing agency 102 is formed of an email bill containing the receipt / billing data stored in the receipt / billing database and advertising data stored in the advertising database, and sends it to the customer's computer via the Internet (S5) ). Notices are sent in the form of e-mails, personally identifiable information and data of the customers to be sent are sent in the form of text, and images, videos, and voices must be present on the web server, and actual transmissions include images, videos, and voices. The data file address of the web server can be included in the CGI script to send only the information corresponding to the path. Based on the sent bill data, the SMTP server of the sender 102 first determines whether it is a normal user and whether it is normally sent (S6). If the result of the determination is YES, the e-mail bill is sent to the SMTP server or terminal of the customer 103, but if the result of the determination is NO, the data indicates that the user is not a normal user or is not sent normally. The data is stored in the bad email identification database (S8). The e-mail address in question is stored as data for future notification to the notice issuing company 101. When the e-mail bill is normally sent, the e-mail bill is received by the customer 103 and at the same time, data indicating that the e-mail bill has been normally sent is notified to the server of the sending agency 102. At this time, the system to be notified to the server is a sending agent 102 using a method such as a receipt confirmation method using the technique disclosed in WO98 / 47268 published internationally, or other methods such as CGI Script in the form of <IMG = SRC ...> It is stored as a log, for example, in a database for determining whether an e-mail bill is received through an SMTP server or a web server. Data indicating whether the customer has opened the normally sent e-mail bill is notified from the SMTP server of the customer 103 or the terminal to the server of the sender 102 (S7). Data notified to the server of the sender 102 is stored in a database on the sender 102 side (S9).

3 is yet another diagram illustrating one embodiment of the present invention relating to sending and receiving bills / receipts. 3 shows a bill / receipt database 108, a bill / receipt check database 109, an advertisement banner storage database 110, an application (or application server) 107, a web server 105 and A receipt / billing agency 102 having a mail server 106, a bill / receipt receiving customer 103, and an internet network 104 provided therebetween are shown.

Referring to Figure 3, the application 107 of the receipt / billing agency 102 is a bill / receipt database (108) in which receipt / billing data is stored, and whether the customer received confirmation of the sent e-mail bill Receiving a bill / receipt check database 109 in which check data is stored, and an advertisement banner storage database 110 in which advertisement data is stored, are operatively selected to select data stored therein. The receipt / bill agency 102 has a web server 105 and a mail server 106, both of which may be one server, not separate servers. The mail server 106 receives data selected by the application 107 from the application 107 or the databases 108-110. The web server 105 and the mail server 106 are operatively connected to the internet network 104 provided between the receipt / bill sending agent 102 and the bill / receipt customer 103. The bill / receipt e-mail is received from the mail server 106 via the Internet network 104 to the SMTP server or the terminal of the bill-receiving customer 103 (S10). Whether the customer 103 has received an invoice / receipt email is stored in the check database 109 as a count or log, for example. In addition, the check database 109 also stores a counter number of data on whether the customer 103 clicked on the advertisement included in the email and moved to the place where the advertiser actually wanted to advertise.

4 is a diagram illustrating an embodiment of the present invention regarding notification of dispatch details and receipt details of an e-mail bill. 4 shows a bill / receipt database 108, a bill / receipt check database 109, an advertisement banner storage database 110, an application (or application server) 107, a web server 105 and Receipt / bill billing agency 102 with mail server 106, Advertiser 100, Receipt / bill issuing company 101, Receipt / bill billing agency 102, Advertiser 100 and An internet network 104 provided between receipt / bill issuing companies 101 is shown.

Referring to Figure 4, the application 107 of the receipt / billing agency 102 is a bill / receipt database (108) in which receipt / billing data is stored, and the sent e-mail bill is confirmed at the customer's computer An invoice / receipt check database 109 in which check data relating to whether or not the check data is stored and an advertisement banner storage database 110 in which the advertisement data is stored are operatively selected to select data stored therein. Receipt / billing agency 102 is provided with a web server 105 and a mail server 106, both of which may be one server, not a separate server. The mail server 106 receives data selected by the application 107 from the application 107 or the databases 108-110. The web server 105 and the mail server 106 of the receipt / bill billing agency 102 are provided between the receipt / bill billing agency 102 and the advertiser 100 and the receipt / bill issuing company 101. It is operatively connected to 104. The application 107 checks the bill / receipt data stored in the bill / receipt database 108, the advertisement data stored in the advertisement banner storage database 110, and the check stored in the bill / receipt check database 109. You can select a combination of data. The check data includes the number of ads actually sent, the number of ads the customer has received and floated on the screen, the number of times the customer has taken to a link, the number of emails sent to the customer, the number of receipts received, bad email addresses, etc. Can be. In addition, the check data may include additional information such as whether the reception time is sent by time of dispatch, whether it is received by age, whether it is repeatedly received, or customer preference by age. The mail server 106 sends the selected data to the server or the terminal of the advertiser 110 and the receipt / bill issuing company 101 through the Internet network 104. The portion of the sent data that the advertiser 110 can see is the number of ads actually sent, the number of ads the customer has received and browsed (i.e., the number of ads actually viewed by the customer), The number of times you move to the place where you placed it. The advertiser 100 may inquire the data that the advertiser can see (S11). On the other hand, the part that can be seen by the receipt / bill issuing company 101 of the sent data is the number sent to the customer, the number received through the terminal of the customer, the number of bad e-mail address. Receipt / bill issuing company 101 can query the data that the receipt / bill issuing company can see (S12). The sent data is configured such that the advertiser 110 and the receipt / bill issuing company 101 can be viewed in real time. In addition, the advertiser 110 may additionally provide data such as acknowledgment by time of dispatch, acknowledgment by age, repetitive reception, and taste of customer advertisement by age.

FIG. 5 is a diagram illustrating an embodiment of the present invention regarding a billing and payment system of an advertisement fee. FIG. 5 schematically shows a system of benefits and counterpayments that may occur between an advertiser 100, a receipt / bill issuer 101, and a receipt / bill billing agency 102.

Referring to Figure 5, receipt / billing agency 102 is a receipt / billing receipt data / including data described in the embodiment of Figure 4 including the status of free shipping bills / receipts, advertising banner exposure status, sent bill receipt confirmation status The bill issuing company 101 and the advertiser 110 is sent (S13). At this time, the content of the data sent to the receipt / bill issuing company 101 and the advertiser 110 may be different. In addition, the receipt / bill sending agency 102 bills the advertiser 100 for the advertising fee based on the advertisement contained in the email. The advertising cost may be calculated based on criteria proportional to the number of impressions of the advertisement, the number of clicks on the advertisement, and the effectiveness of the advertisement. After that, the receipt / bill sending agency 102 receives the billed advertising costs from the advertiser 100 (S14). In this drawing, although the receipt / billing agency 102 is shown as a separate entity from the receipt / bill issuing company 101, in practice, the receipt / bill issuing company 101 may also serve as a sending job, in this case The billing / receipt free shipping data is sent from the receipt / bill issuing company 101 to the advertiser 100, and the advertiser 100 pays the advertising fee to the receipt / bill issuing company 101.

6 is a diagram showing an embodiment of the present invention regarding the configuration of a web server, a mail server, and a database server. 6 shows an internet network 104, a web server 105, a mail server 106, a database server 111, and a management client (application) 107. In FIG.

Referring to Fig. 6, the mail server 106 functions as an SMTP server to send an e-mail and receive an error mail, and the web server 105 sends statistics regarding the status of sending / receiving, etc. to advertisers, billing agencies, and the like. The database server 111 performs a function of storing and withdrawing source data, check data, and various other data in a database, and the three servers 105, 106, and 111 are connected to the Internet network ( Operatively connected to 104 to perform this unique function. The management client (application program; application server) 107 performs a function of controlling the functions of these three servers 105, 106, and 111. Although the mail server 106, the web server 105, and the DB server 111 are shown as separate components in this figure, one or more of these servers may perform all of these functions.

The foregoing has outlined rather broadly the features and technical advantages of the present invention in order to better understand the claims of the invention which will be described later. Additional features and advantages constituting the claims of the present invention will be described below. It should be appreciated by those skilled in the art that the conception and specific embodiments of the invention disclosed may be readily used as a basis for designing or modifying other structures for carrying out similar purposes to the invention.

In addition, the inventive concepts and embodiments disclosed herein may be used by those skilled in the art as a basis for modifying or designing other structures for carrying out the same purposes of the present invention. In addition, such modifications or altered equivalent structures made by those skilled in the art may be variously changed, substituted, and changed without departing from the spirit or scope of the invention described in the claims.

According to the above-described configuration of the present invention, it is possible to provide a method of sending an e-mail bill that can eliminate or at least reduce the cost of sending a bill by sending a bill in the form of an e-mail containing an advertisement to the defendant, and includes an advertisement. By sending the bill in the form of an e-mail to the defendant, it is possible to provide a method of sending an e-mail bill that can enhance the effectiveness of the advertisement, and by sending the bill by e-mail to confirm receipt of it, to confirm receipt of a more certain bill. Reduce the cost of sending bills to bill issuers or server operators by providing a method of sending email bills, billing the advertiser for the costs of issuing bills over the Internet, Effective for advertisers It can provide internet advertising methods by which to enjoy your advertising effectiveness.

Claims (19)

In the method of sending an e-mail invoice form from the server operator's server to the defendant's computer with the browser, Storing notice data in the database, the details of claims, receipts or notices to the defendant, and personally identifying information of the defendant; Storing advertising data including advertisements relating to goods or services in the database; Forming an email notice including at least one of the notice data stored in the database and at least one of the advertisement data stored in the database; Sending the email bill to the computer of the defendant via the internet; Receiving, by the server operator's server, the normal shipment confirmation data indicating whether or not the email notice sent to the computer of the defendant has been normally sent; Receiving normal acknowledgment data from the computer of the defendant through the Internet from the computer of the defendant to the server of the server operator indicating whether or not the e-mail bill sent from the defendant's computer has been browsed by the browser; How to send an email bill. The defendant of claim 1, wherein when the sent email notice is browsed by the browser installed on the computer of the defendant, the defendant receives advertisement click data indicating whether an advertisement included in the browsed email notice has been clicked. And receiving from the computer of a bearer to the server of the server operator via the Internet. The method according to claim 1 or 2, wherein the advertisement data is provided by an advertiser or configured at the request of the advertiser, and the method pays an advertisement fee from the advertiser based on a predetermined criterion based on the advertisement data. A method of sending an email bill, further comprising receiving. The method of claim 2, wherein the advertisement data is provided by an advertiser or configured at the request of the advertiser, and the method further includes receiving an advertisement fee from the advertiser based on a predetermined criterion based on the advertisement data. And the advertisement fee determined according to the predetermined criterion is proportional to the number of clicks of the advertisement. 5. The method of claim 1, 2 or 4, wherein the notification data is provided by a bill issuer or configured at the request of the bill issuer. 4. The method of claim 3, wherein the notification data is provided by or at the request of the bill issuer. The method of claim 1, wherein the database includes a first database in which the notice data is stored, and a second database in which the advertisement data is stored. The method of claim 2, further comprising storing the normal shipment confirmation data or the normal reception confirmation data in the database. 4. The method of claim 3, further comprising: storing the normal shipment confirmation data, the normal reception confirmation data, or the advertisement click data in the database; And forwarding the normal shipment confirmation data, the normal reception confirmation data, or the advertisement click data stored in the database to the advertiser. 10. The method of claim 9, wherein the advertisement fee determined according to the predetermined criterion is proportional to the number of clicks of the advertisement. 10. The system of claim 9, wherein the database includes a first database in which the notice data is stored, a second database in which the advertisement data is stored, the normal shipment confirmation data, the normal acknowledgment data, or the advertisement click data. And a third database in which is stored. The method of claim 2, wherein the server that receives the normal shipment confirmation data, the normal reception confirmation data, or the advertisement click data is a web server or an SMTP server. 13. The method of claim 2 or 12, wherein the server is controlled by an application server. A bill in the form of an e-mail sent from a server operator's server to a defendant's computer with a browser installed over the Internet, the bill in the form of an e-mail containing advertisements for goods or services supplied by or configured at the request of the advertiser. In the Internet advertising operation method using, Storing notice data in the database, the details of claims, receipts or notices to the defendant, and personally identifying information of the defendant; Storing advertisement data including the advertisement in the database; Forming an email notice including at least one of the notice data stored in the database and at least one of the advertisement data stored in the database; Sending the email bill to the computer of the defendant via the internet; Receiving normal shipment confirmation data to the server operator's server via the Internet indicating whether the email bill sent to the computer of the defendant has been successfully sent; Receiving normal acknowledgment data from the computer of the defendant through the Internet from the computer of the defendant to the server of the server operator indicating whether or not the e-mail bill sent by the defendant is browsed by the browser; Storing the normal shipment confirmation data or the normal reception confirmation data in the database; Delivering the normal shipment confirmation data or the normal reception confirmation data stored in the database to the advertiser; Internet advertising operation method comprising the step of receiving payment from the advertiser based on the advertisement data according to a predetermined criterion. 15. The defendant of claim 14, wherein when the sent email notice is browsed by the browser installed on the computer of the defendant, the defendant receives advertisement click data indicating whether an advertisement included in the browsed email notice has been clicked. Receiving from the computer of a local person via the internet to the server operator's server. The method according to claim 14 or 15, wherein the advertisement fee determined according to the predetermined criterion is proportional to the number of clicks of the advertisement. The database of claim 14 or 15, wherein the database includes a first database in which the notice data is stored, a second database in which the advertisement data is stored, the normal shipment confirmation data, the normal acknowledgment data, or the like. And a third database in which ad click data is stored. The method of claim 15, wherein the server that receives the normal shipment confirmation data, the normal reception confirmation data, or the advertisement click data is a web server or an SMTP server. 19. The method of claim 15 or 18, wherein the server is controlled by an application server.