KR20040043699A

KR20040043699A - Newspaper with separable advertizing paper

Info

Publication number: KR20040043699A
Application number: KR1020020074171A
Authority: KR
Inventors: 이향제
Original assignee: 이향제
Priority date: 2002-11-23
Filing date: 2002-11-23
Publication date: 2004-05-24

Abstract

PURPOSE: Provided is a newspaper with a separable advertisement leaflet to maximize an advertisement effect by inducing a curiosity of a reader, further to maximize an income according to the advertisement order received by increasing the amount of advertisement without reducing the space for news, and to sincerely perform the function that the newspaper shall have. CONSTITUTION: A number of transparent adhesive papers(3) are attached to a surface of a newspaper(1); and an advertisement leaflet(2) forming an advertisement printout portion(5) at one side, a lottery ticket printout portion(6) at the other side and a waste-paper portion(4) at one side is attached to be separated on the upper part of each transparent adhesive paper(3). Herein, the transparent adhesive paper(3) is formed such that only the edge or the entire part of the advertisement leaflet is attached to. A space portion(7) to have a filling is formed in the advertisement leaflet(2), an opening portion(10) is formed at the front part of the lower side, and a separable paper(9) attached to the opening portion(10) is opened or closed.

Description

Newspaper with detachable flyers {Newspaper with separable advertizing paper}

본 발명은 광고지가 구비된 신문에 관한 것으로, 더욱 상세하게는 신문의 표면에 각종 광고문구나 복권이 인쇄된 다양한 형상의 인쇄지를 분리가능토록 부착하므로서, 신문에 의한 광고효과를 극대화하면서도, 사람들로부터 호기심을 유발하여 신문의 판매효과를 극대화 할 수 있는 분리식 광고지를 구비한 신문에 관한 것이다.The present invention relates to a newspaper equipped with an advertising paper, and more particularly, by attaching detachable printing paper of various shapes printed with various advertisements or lottery on the surface of the newspaper, while maximizing the advertising effect by the newspaper, curiosity from people It relates to a newspaper equipped with a separate handbill that can maximize the sales effect of the newspaper.

일반적으로 신문의 지면은 기사면과 광고면이 구획되어 있어 업체들이 일정한 비용을 신문사에 지불하면 신문사는 신문의 특정지면을 그 업체의 광고면으로 할당하여 광고를 할 수 있도록 하므로서, 신문사는 광고수입을 올릴 수 있고, 업체는 광고효과에 의한 판매증대의 이익을 얻을 수 있는 것이다.In general, newspaper pages are divided into article pages and advertisement pages. When companies pay a certain fee to a newspaper company, the newspaper company assigns a specific page of the newspaper to the advertisement page of the company so that the newspaper company receives advertising revenue. It can raise, and the company can benefit from the increase in sales by the advertising effect.

그러나 상기와 같은 기사면과 광고면이 구획된 종래의 신문은 신문사 이익을 위한 과다한 광고의 수주로 인해 정작 필요한 기사면이 줄어들게 되어 정보전달이라는 신문 본연의 기능을 수행하지 못하게 될 우려가 있슴은 물론, 광고면에 각종 문구나 도형, 사진 등을 직접 인쇄하여 광고하는 동일 광고방식에 독자들이 식상함을 느껴 광고효과가 저하되는 문제점이 있었다.However, the conventional newspaper divided into the article page and the advertisement page as described above may not be able to perform the original function of information delivery because the necessary article page is reduced due to excessive orders for the newspaper's profits. There is a problem that the effect of the advertisement is lowered because the readers are fed up with the same advertisement method that directly prints various texts, figures, photos, etc. on the advertisement surface.

본 발명은 상기와 같은 문제점을 해결하기 위하여 안출된 것으로서,The present invention has been made to solve the above problems,

신문의 표면에 각종 광고와 복권 등이 인쇄된 광고지를 분리가능토록 부착하거나, 광고지의 내부에 향수나 항균제, 탈취제 등의 충전물을 충전할 수 있도록 하므로서, 독자들로부터 호기심을 유발시켜 광고효과를 극대화 함은 물론, 기사면을 줄이지 않고도 광고량을 증대하여 광고수주에 따른 수입을 극대화하고 신문 본연의 기능을 성실하게 수행할 수 있는 분리식 광고지를 구비한 신문을 제공함에 본 발명의 목적이 있다.Maximizes the advertising effect by inducing curiosity from readers by attaching detachable advertisements printed with various advertisements and lotteries on the surface of newspapers, or filling fillings such as perfumes, antibacterial agents, and deodorants within the advertisements. Of course, it is an object of the present invention to provide a newspaper with a separate advertisement that can increase the amount of advertising without reducing the article surface to maximize the income according to the order received and faithfully perform the original function of the newspaper.

도 1 은 본 발명의 분리사시도.1 is an exploded perspective view of the present invention.

도 2 는 본 발명의 요부확대 단면도.Figure 2 is an enlarged cross-sectional view of the main part of the present invention.

도 3 은 본 발명의 타실시예를 도시한 확대단면도.Figure 3 is an enlarged cross-sectional view showing another embodiment of the present invention.

도 4 는 본 발명의 또 다른 실시예를 도시한 확대단면도.Figure 4 is an enlarged cross-sectional view showing another embodiment of the present invention.

도 5 는 본 발명의 또 다른 실시예를 도시한 평면도.5 is a plan view showing another embodiment of the present invention.

〈도면의 주요 부분에 대한 부호의 설명〉<Explanation of symbols for main parts of drawing>

1 : 신문 2 : 광고지1: newspaper 2: flyer

3 : 투명접착지 4 : 파지부3: transparent adhesive paper 4: holding part

5 : 광고인쇄부 6 : 복권인쇄부5: advertising printing unit 6: lottery printing unit

7 : 공간부 8 : 충전물7: space part 8: filling material

9 : 탈리지 10 : 개구부9: stripping 10: opening

이하, 본 발명의 바람직한 실시예를 첨부된 도면을 참조하여 상세히 설명한다.Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

도 1 은 본 발명의 분리사시도이고, 도 2는 본 발명의 요부확대 단면도이다.1 is an exploded perspective view of the present invention, Figure 2 is an enlarged cross-sectional view of the main part of the present invention.

신문지(1)의 표면에 다수의 투명접착지(3)를 부착하고, 일측면에는 광고인쇄부(5)를 형성하고 타측면에는 복권인쇄부(6)를 형성하며 일측에 파지부(4)를 형성한 광고지(2)를 각각의 투명접착지(3) 상면에 탈리가능토록 부착한 것이다.A plurality of transparent adhesive papers 3 are attached to the surface of the newspaper 1, the advertisement printing part 5 is formed on one side, and the lottery printing part 6 is formed on the other side, and the holding part 4 is formed on one side. Advertisement (2) is formed to be detachably attached to the upper surface of each transparent adhesive paper (3).

이하, 본 발명의 작용을 설명한다.The operation of the present invention will be described below.

광고지(2)가 부착되는 투명접착지(3)는 도2의 도시와 같이 광고지(2)의 테두리부만을 접착할 수 있도록 형성하거나, 도 3의 도시와 같이 광고지(2)의 전체면을 부착할 수 있도록 구성하므로서, 접착력을 향상시켜 광고지(2)가 신문(1)으로부터 너무 쉽게 분리되는 것을 방지할 수 있는 것이다.The transparent adhesive paper 3 to which the handbill 2 is attached may be formed to bond only the edge portion of the handbill 2 as shown in FIG. 2, or attach the entire surface of the handbill 2 as shown in FIG. 3. By making it possible, the adhesive force can be improved to prevent the handbill 2 from being too easily separated from the newspaper 1.

상기와 같은 본 발명의 광고지가 부착된 신문은 독자가 신문을 볼때 신문의 여러부분이 광고지로 가려져 있으므로, 독자가 광고지(2)의 광고인쇄부(5)에 인쇄된 각종 광고를 본 후, 파지부(4)를 손으로 파지하여 투명접착지(3)로부터 광고지(2)를 분리해 내는 것이다.In the newspaper with the handbill of the present invention as described above, when the reader looks at the newspaper, various parts of the newspaper are covered with the handbill, so that after the reader sees the various advertisements printed on the advertisement print unit 5 of the handbill 2, The branch 4 is gripped by hand to separate the handbill 2 from the transparent adhesive sheet 3.

이렇게 분리된 광고지(2)의 뒤면에는 복권인쇄부(6)가 형성되어 있어 독자가 다시한번 광고를 눈여겨 보게됨은 물론, 복권당첨에 따른 기대감과 호기심을 유발시킬 수 있는 것이다.The lottery printing unit 6 is formed on the back side of the separated flyer 2 so that the reader may notice the advertisement once again, as well as induce anticipation and curiosity according to winning the lottery.

한편, 본 발명의 광고지(2)는 투명재질의 투명접착지(3)로 신문(1)의 표면에 부착되어 있으므로, 광고지(2)만을 분리하면 신문기사를 읽는데 전혀 지장을 주지않게 되는 것이다.On the other hand, the handbill 2 of the present invention is attached to the surface of the newspaper 1 as a transparent adhesive paper 3 of the transparent material, so that separating the handbill 2 will not interfere with reading the newspaper article at all.

또한, 본 발명에서 사용되는 광고지(2)는 광고인쇄부(5)와 복권인쇄부(6)에 각종 할인쿠폰이나 홍보문구, 기사 등을 인쇄하므로서, 그 용도를 보다 다양화 할 수 있고, 광고지(2)의 재질을 금속재나 합성수지재 등의 다양한 재질로하고, 그 형상 역시 평면상의 인형이나 마스코트인형, 각종 도형 등으로 다양화 하므로서 독자들로부터 흥미와 호기심을 유발시켜 광고효과를 극대화 할 수 있는 것이다.In addition, the handbill 2 used in the present invention prints various discount coupons, promotional phrases, articles, etc. on the advertisement printing unit 5 and the lottery printing unit 6, thereby making it possible to further diversify its use. The material of (2) is made of various materials such as metal materials or synthetic resin materials, and its shape is also diversified into flat dolls, mascot dolls, and various shapes, which can induce interest and curiosity from readers and maximize the advertising effect. will be.

도 4는 본 발명의 타실시예를 도시한 확대단면도로서, 광고지(2)의 내부에 충전물을 내장하는 공간부(7)를 형성하고, 하측전면에 개구부(10)를 형성하며, 개구부(10)에 탈리지(9)를 부착하여 개폐할 수 있도록 구성한 것이다.4 is an enlarged cross-sectional view showing another embodiment of the present invention, forming a space portion 7 containing a filling inside the handbill 2, and forming an opening portion 10 on the lower front surface, and an opening portion 10 Attached to the degreasing (9) is configured to open and close.

이와 같이 구성하므로서, 광고지(2)의 내부에 향수가 침전된 스폰지 등의 충전물(8)을 내장하므로서, 광고효과와 함께 독자가 신문을 읽기전에 개구부(10)로부터 탈리지(9)를 분리시켜 내부에 충전된 향수냄새를 맡을 수 있도록 하여 기분을 전환시킬 수 있는 것이다.In this manner, the filling material 8, such as a sponge, in which perfume is settled, is embedded in the inside of the advertising paper 2, so that the detaching paper 9 is separated from the opening 10 before the reader reads the newspaper with the advertising effect. It can change the mood by allowing you to smell the perfume filled inside.

이때, 충전물(8)로 항균제나 탈취제, 방충제, 소취제 등을 사용하여 독자가 실생활에 보다 실용적으로 사용할 수 있도록 할 수도 있다.At this time, the filler 8 may be used as an antimicrobial agent, a deodorant, an insect repellent, a deodorant, or the like so that the reader can use the battery more practically.

또한, 도 5의 도시와 같이 광고지(2)의 양측에 파지부(4)(4')를 형성하므로서, 광고지(2)의 형상을 보다 다양화 할 수 있으며, 광고지(2)를 투명접착지(3)로부터 보다 쉽게 분리 할 수 있는 것이다.In addition, as shown in Figure 5 by forming the holding portion (4) (4 ') on both sides of the handbill 2, the shape of the handbill 2 can be more diversified, the handbill 2 is transparent adhesive paper It can be separated more easily from (3).

상기와 같이 본 발명은 각종 광고문구나 복권 등이 양면에 인쇄된 광고지(2)를 투명접착지(3)를 이용하여 신문(1)의 표면에 다수 부착하므로서, 신문에 기사와 광고를 동시에 최대한 게재할 수 있도록 함은 물론, 독자들로부터 흥미와 호기심을 유발시켜 광고효과를 극대화한 것이다.As described above, the present invention attaches a large number of advertisement sheets 2 printed on both sides of various advertisement texts or lottery tickets to the surface of the newspaper 1 using the transparent adhesive paper 3, thereby simultaneously displaying articles and advertisements in the newspaper at the same time. In addition to making it possible, it maximizes the advertising effect by inducing interest and curiosity from readers.

상기와 같이 본 발명은 신문의 표면에 각종 광고와 복권 등이 인쇄된 광고지를 분리가능토록 부착하거나, 광고지의 내부에 향수나 항균제, 탈취제 등의 충전물을 충전할 수 있도록 하므로서, 독자들로부터 호기심을 유발시켜 광고효과를 극대화 함은 물론, 기사면을 줄이지 않고도 광고량을 증대하여 광고수주에 따른 수입을 극대화하고 신문 본연의 기능을 성실하게 수행할 수 있는 것이다.As described above, the present invention attaches detachable advertisements printed with various advertisements and lotteries on the surface of newspapers, or fills the inside of the advertisements with perfumes, antibacterial agents, deodorants, and the like. In addition to maximizing the advertising effect by increasing the amount of advertising without reducing the number of articles can maximize the income from the order received and faithfully perform the original function of the newspaper.

Claims

A plurality of transparent adhesive papers 3 are attached to the surface of the newspaper 1, the advertisement printing part 5 is formed on one side, and the lottery printing part 6 is formed on the other side, and the holding part 4 is formed on one side. Newspaper with a detachable advertising paper, characterized in that attached to the detachable advertising paper (2) formed on the upper surface of each transparent adhesive paper (3).

The newspaper according to claim 1, wherein the transparent adhesive paper (3) is formed so that only the edge portion of the advertising paper (2) is attached.

The newspaper according to claim 1, characterized in that the transparent adhesive paper (3) is formed so that the front surface of the flyer (2) is attached.

The method according to claim 1, wherein a space portion (7) containing a filling is formed in the inside of the handbill (2), the opening portion (10) is formed on the lower front surface, and the ridge (9) is attached to the opening portion (10). Newspaper with a separate handbill, characterized in that configured to open and close.

The newspaper according to claim 1, wherein a plurality of holding portions (4) (4 ') are formed on the leaflets (2).