KR20040032706A - The commercial BM of using alternative mobile technology contained the quiz and used-mobile literal message - Google Patents

Abstract

PURPOSE: A both-direction mobile AD(ADvertisement) business model combining a quiz with a mobile text message is provided to extend interest and participation of a subscriber exposed to an AD by using the quiz and the both-direction message transmission/reception. CONSTITUTION: A businessman transmits the mobile text message of a quiz form by using contents and AD contents of the businessman(1). The subscriber transmits the message responding to the message from the businessman(2). After checking the contents of the message from the subscriber, the businessman informs the subscriber of a right or wrong answer, and the subscriber and a method for receiving a gift(3). The subscriber requests a right for the message sent from the businessman(4).

Description

The commercial BM of using alternative mobile technology contained the quiz and used-mobile literal message}

This BM relates to the advertising method using the mobile text message. More specifically, the operator sends a quiz-type advertising message to the subscriber, and the subscriber sends the mobile text message sent by the operator for the purpose of receiving interest and prizes. In response, if the operator notifies the fact that the subscriber is to be selected for the prize, the subscriber can claim the right to the prize.

It is a solution that can solve a lot of mobile advertising BM methods that are carried out without considering mood or situation other than the information of randomly received at present, and subscribers exposed to advertisements by combining the content of quiz and new media elements such as two-way message transmission and reception. Has the advantage of increasing the interest and participation rate of the current advertising method can not be compared.

In this system, the operator operates the server based on the web and manages the subscriber's information, and is responsible for visualizing and presenting the subscriber's information only to the advertiser who requested the advertisement to the operator. In addition, if there is a special petition of the advertiser, the operator may decide how to advertise the subscriber by consulting with the advertiser, and the advertiser shall bear the economic cost of all matters until the carrier's advertisement is sent. You only pay for the cost of sending a text message.

Part of the economic profit earned by the business operator through the advertiser must be used as a prize payment when the subscriber's reply message is selected for the prize payment due to a certain method, and the principle of the prize delivery process and processing costs should be discussed with the subscriber. do.

Currently, the expansion of the advertising market through the web and mobile market is remarkably developed, but the development of advertising technology that meets the eye level and the high degree of consumer participation is still insufficient. Therefore, this BM will make a significant contribution to increasing the interest and participation of advertisements, and will have a great influence on the change to advanced advertising technology in the future.

The present invention used a quiz as a content that will draw the interest and participation of consumers to solve the problem of the current advertising method, and the mobile and business users can easily send and receive messages using the mobile text message that consumers can easily contact It aims to have a higher interest and participation to consumers by organizing a system in which the advertisement of the advertiser is delivered at the eye level and taste.

In order to achieve the above object, the present invention provides a process of securing a subscriber through the web and confirming whether the service provider is signed up, a series of process steps in which the subscriber responds to the operator by sending a quiz type message sent by the service provider to the subscriber. In the process of requesting an advertisement to the operator is characterized by consisting of the step of advertising by checking the content and advertising target.

Figure 1. Scheme diagram of business composition method and system

Figure 2. Subscriber Approval Process by Operator

Figure 3. Message Transmission System between Operator and Subscriber

Figure 4. Role structure between business owners and advertisers

Hereinafter, described in detail by the accompanying drawings as follows.

1 is a configuration diagram of a system constituting a holistic manner of a project, and projects are performed in the order of the Arabic numerals shown in the drawing.

FIG. 2 is a block diagram illustrating the approval process between the operator and the subscriber in FIG. 1, and the subscriber acquisition and management of the operator is performed based on the procedure shown in FIG.

3 is a configuration diagram including a process from the operator to subscribers, subscribers to the advertising quiz-type mobile text message is delivered after the payment to the prizes for the lottery starters among the subscribers.

4 is a series of processes that collectively cover the economic process included between the operator and the advertiser, and the business is operated according to the Arabic numeral order.

This business model is a way to solve a number of mobile advertising BM methods that are carried out without any consideration of mood or situation other than the information of the current randomly received person, and combines the content of quiz and new media elements such as two-way message transmission and reception. As a result, the interest and participation of subscribers exposed to the advertisements can be increased incomparably with the current advertisement method.

Claims (1)

A bi-directional integrated message origination and reception management system that enables the service provider to read and manage the real-time correct or incorrect answer of the text message returned by the subscriber in response to the mobile text message sent in a quiz format for subscribers subscribed to its own brand. Business method How to send online advertisements that allow advertisers to send subscribers to businesses in quiz mode